White valentines: White Day: Japan’s March Valentine’s Day | MATCHA


White Day: Japan’s March Valentine’s Day | MATCHA

Translated by

Written by
Inubushi Yoshiyuki

On March 14, Japan celebrates White Day, the day on which men give gifts back to women in appreciation of what they received on Valentine’s Day. In this article, we explain the origin of this event and what to give on this day.

White Day in Japan

Photo by Pixta
Do you know what March 14 is in Japan?

White Day is the day when a men who received chocolates on Valentine’s Day gives back a gift of sweets to the person that gave them to him.

On Valentine’s Day in Japan, women usually give chocolates gifts to men. There is no exchange of presents. However, the following month, men return the favor by giving back.

In this article, we explain the origin of this holiday and introduce a few interesting facts about it.

Why is it Called ‘White’ Day?

In the 1960s, when Valentine’s Day first came to Japan, it wasn’t customary for a man who received chocolate to return the favor at all, but then the idea of giving a different gift in return began to spread. However, the name “White Day” wasn’t used until much later.

The first recorded usage of the term was in 1980. A confectionery shop called Ishimura Mansei-do and the National Confectionery Industry Association starting referring to March 14 as White Day , and from there the event went country-wide.

The day is also celebrated outside of Japan, notably, in South Korea and Taiwan, and some parts of China.

There are many theories surrounding the origins of the name, but the reason appears to be that white gives a sense of purity, and the younger generations tend to use it in expressions of love.

What to Give Someone on White Day

Giving chocolate on Valentine’s Day is the norm. But what should you give someone on White Day?

Most people give things like marshmallows, cookies, and candy. However, each sweet has a different connotation, and must be chosen with care. We will introduce the meanings one by one.

1. Marshmallows: Love or Hate?

Before White Day came into its own in the 1970s, marshmallows were popular. Particularly chocolate covered in marshmallow were said to stand for the girl’s feelings (chocolate) returned covered in pure love (marshmallows). More recently, due to the fact that marshmallows melt and dissolve, they are being passed out with the meaning of I dislike you.

Marshmallows might be something to avoid on White Day.

2. Cookies: Let’s Remain Friends

What could a cookie possibly mean? Unlike candy and marshmallows, cookies are crunchy. Apparently, this is taken to mean a “casual” or “dry” relationship. Thus, it is said to mean “you are just a friend“.

3. Hard Candy: I Like You

Candy means I like you. This is because candy is something you hold in your mouth and enjoy the sweet taste of over longer periods of time. This is something that will please someone if they like you.

There are of course some exceptions to the above categories. Although macaroons tend to be classed along with cookies, as they also have a slightly high class feel to them, they are said to express that the recipient is someone special. However, all of these meanings are relative to place, person, and even generation, so it isn’t uncommon at all for Japanese people to be unaware of the meanings introduced here. Ladies, there is no need to feel down if you got marshmallows on White Day.

If You’re in Japan, Enjoy White Day!

While not to the same degree as Valentine’s Day, White Day has its own events, with special corners in sweets shops, department stores, and supermarkets. If you happen to be in Japan, it’s definitely something you will want to check out.

If you received chocolate this Valentine’s Day, try giving something back on March 14!

Guide to Valentine’s Day and White Day in Japan

In the West, Valentine’s Day is well established as an opportunity to confess love to that one special person in your life and shower them with affection, which usually means showering them with gifts or planning to take them on the perfect date. It is usually the man who is expected to do the heavy lifting and buy their girl an assortment of candy-colored goodies to express their love and celebrate the special day.

Valentine’s Day in Japan goes down a little differently: men are usually expected to do very little on February 14th and it is the women who are expected to be the principal gift-giver. Not just to their partner, but also to men with who they share any kind of significant relationship.

Another big difference is the kind of gift given: while cards, flowers, jewelry or expensive dinners are all considered fair game for Valentine’s Day in many countries, there is only one acceptable option in Japan: lots and lots of chocolate.

However, just because men don’t have to spend money on Valentine’s Day doesn’t mean they get away with not reciprocating for the rest of the year. Read on to find out how Valentine’s customs work in Japan and the day when men are expected to give back.

How do they celebrate Valentine’s Day in Japan?

Although a relatively new holiday in the country, Japan has already developed its own unique traditions and customs for Valentine’s Day, which can be traced back to confectionary ads aimed at foreign citizens in the 1930s.


Japanese confectionery manufacturers soon saw the potential for the holiday among local consumers and began marketing heart-shaped chocolates as a way for women to express‘ ‘kokuhaku’ (the act of confessing feelings), something that was considered taboo at the time.

Soon the tradition caught on, and many even credit the introduction of the custom as a turning point in the way that Japanese men and women interact with each other.

It also became hugely profitable for chocolate sellers and department stores, who began to develop increasingly elaborate Valentine’s displays to draw in the customers.


Those who visit modern Tokyo with the Japan Rail Pass in the run-up to Valentine’s Day will be able to see how far this custom has developed since a huge variety of stores now overflow with colorful displays and elaborately flavored and packaged chocolates.

It is also a popular option for women to gift homemade chocolate instead of store-bought candy, and many shops offer a variety of chocolate-making supplies in February for a more personal gift.

Types of Japanese Valentine’s Day chocolate

Japanese women are expected to gift the following chocolate on Valentine’s Day depending on the kind of relationship they have with the recipient:

  • Giri-choco – Roughly translated as ‘obligation chocolate’, this gift is intended as a ‘debt of gratitude’ and should be given to male friends, bosses, family members or work colleagues.
  • Honmei-choco – These sweet treats are often hand-made for an extra personal touch and given exclusively to a significant other, whether a boyfriend, husband, or lover.
  • Jibun-choco – Chocolate you buy and gift yourself for a well-deserved little treat.
  • Tomo-choco – Typically expensive and elaborate chocolate gifted between female friends, and enjoyed away from the men!
  • Gyaku-choco – Gyaku-choco is given to a woman by a man and means ‘reverse chocolate’. It is an uncommon gift on Valentine’s Day, as mehonmei choco
  • n are traditionally expected to reciprocate Valentine’s gifts a month later, on White Day.

Japanese Valentine’s Day chocolates

Japanese White Day vs Valentine’s Day

Valentine’s Day is celebrated on February 14th, while White Day in Japan is celebrated a month later, on March 14th.

White Day was not actually established until the 1980s, when the Japanese National Confectionery Industry Association successfully campaigned to implement a ‘reply day’ for men to reciprocate the presents they received from women on St. Valentine’s.

The day was so named because the color white is considered a symbol of purity and is closely associated with an innocent kind of teen love in Japanese culture.

On White Day, men are expected to present girls with gifts roughly two or three times the value of what they received a month earlier.

If the man does not return any gifts at all, it is considered a disdainful spurn, while simply giving the equivalent amount of chocolate they received is perceived as a sign that they wish to cut the relationship.

Recent changes in Japanese Valentine’s Day traditions

Although it has become traditional for girls to give chocolates on Valentine’s Day and boys to reciprocate on White Day, many Japanese woman have recently been pushing back against what they see as a stressful practice of ‘forced giving’.

The unease is mostly directed towards the practice of giving Giri-choco, as women often feel immense pressure to spend thousands of yen on chocolate to avoid offending bosses and co-workers. In response, many companies in Japan have banned the practice to minimize perceived harassment.

Instead of feeling the pressure to partake in giving Giri-choco, many Japanese women have said they are now more likely to gift themselves Jibun-choco, gift Tomo-choco to family and female friends, or gift homemade Honmei-choco to a significant other.

Perhaps to express solidarity, an increasing number of Japanese men are also opting to forego the expected White Day gifts and instead give spouses, girlfriends or crushes Gyaku-choco on Valentine’s Day instead.

Related Posts

How Japan Created White Day, East Asia’s Alternate Valentine’s Day

Jake Adelstein

On March 14, in Japan, Taiwan and even South Korea, people will be celebrating a kind of second Valentine’s Day, known as White Day. While Valentine’s Day in the West is a give-and-receive event, where couples exchange chocolates and gifts, it works a bit differently in Japan and other countries.

The last few weeks in Tokyo have seen stores displaying and selling white chocolate, various marshmallow confectionaries and assorted gifts (usually in white packages) for this big event. So what is this white-themed holiday, and where did originate from?

The fast and short answer is that White Day is the male counterpart to Valentine’s Day in Japan, where the tradition is that women give expensive chocolates to men they’re romantically involved with, and cheaper chocolates to their coworkers, bosses and sometime older brothers. White Day may not be as big as a retail holiday as Valentine’s Day, but in 2014 it was nearly a $578 million market.

How it all began

According to the United States Department of Commerce and other sources, White Day is actually the invention of a small confectionary shop, Ishimura Manseido, in the Hakata region in the 1970s. In 1977, an executive of the company, Zengo Ishimura, was reading a woman’s magazine looking for inspiration. One letter caught his attention.

A woman wrote, “It’s not really fair that men get chocolate from women on Valentine’s Day but they don’t return the favor. Why don’t they give us something? A handkerchief, candy, even marshmallows…”

Jake Adelstein

Ishimura reasoned, if women would be happy to receive even marshmallows in return for their Valentine’s Day gifts, why not invent a special day for men so that they could express their gratitude? He also concocted a new sweet to express that sentiment, made of marshmallow paste with chocolate stuffed inside.

At a company meeting, he asked the female employees to choose a day for women to get treated with gifts; March 14, exactly one month after Valentine’s Day, was the winner. In 1978, with the cooperation of a local department store, Iwataya, the very first “White Day” was celebrated, but under the name “Marshmallow Day.” The store later suggested changing the name to the more open-ended “White Day,” a reference to the marshmallow, and thus a tradition was born. By the 1980s, White Day had spread all over Japan and began to include white chocolate and other tangibles as acceptable gifts. Taiwan and South Korea also adopted the custom.

Kaori Shoji, essayist and author, says that White Day is one of her favorite holidays and is a huge retail event in the country. “A decade ago, Valentine’s Day and White Day were big deals and older salarymen [white collar workers] with female subordinates were expected to generously reciprocate whatever they got in giri-choco (義理チョコ/obligation chocolates) four-fold.

More on Forbes: Why Godiva Japan Took Out A Full Page Ad Asking People Not To Buy Valentine’s Day Chocolate

Shoji commented that at many offices it’s now customary for men to all chip in for a big box of sweets for the female staff. However, treats for romantic partners require a larger gesture. In recent years, that includes buying expensive pudding (プリン) from famous shops.

Shoji says, “Most women know which shop carries the best pudding and it goes without saying that the packaging must be Instagrammable. Bonus points if the guy got in line to purchase the pudding. Extra bonus points if the guy took a selfie of himself waiting in line, and then sent it to his girlfriend whereupon she can post that on Instagram as evidence of how much he loves her.”

Popularity diminishing?

But Shoji also noted that White Day seems less popular each year as men and women both find the gift-giving obligations tedious and fewer woman are giving “true love” chocolates to anyone. The Kinenbi Culture Laboratory(記念日文化研究所), an institute that researches how people enjoy and consume during Japanese holidays, also cited that as a reason they expect the 2018 White Day market in Japan to contract 10% compared to last year, to $500 million dollars. White Day in Japan, ultimately depends on men receiving gifts for Valentine’s Day, and if fewer women give the gifts, White Day takes a steep hit.

They also cited the lack of a hit, must-have product for White Day. Though one confectionary company in Tokyo is trying to make its mark. It is selling special Rose Karinto (花林糖) (sweet fried doughsticks) and uses Japanese rose petals to make them all the more romantic. Like many companies in Japan and Taiwan, it is hoping to have a product that will be “the gift” to give.

There are opportunities for western firms to get in on the market, particularly in the field of chocolates and luxury chocolates, according to the U. S. Commercial Service in their 2016 “A Study of Japan’s Valentine’s and White Day Markets.” However, “The secret to success seems to be a local presence with a flagship shop, a dedicated Japanese marketing team, and Japan specific products. Websites must be in flawless Japanese, and dedicated Japanese speaking customer service staff are a must.”

White Day: Japan’s reverse Valentine’s Day

Hidaka says that it was designed to give women the chance to show their feelings. “In a macho, male-dominated era, I guess that made sense,” she says. Like White Day, the origin story behind Japanese Valentine’s Day is a bit fuzzy, but around 1970, department stores started encouraging girls to buy chocolates for boys, so they could show their interest without using words.

Shigematsu thinks that people having less discretionary income has more to do with the holidays’ decline. After all, some estimates say that the average disposable income for a Japanese worker is the lowest it’s been in 30 years.

“Gender roles and gender identity are shifting in Japanese society, as elsewhere. The invented tradition of females giving gifts on Valentine’s Day, followed by a month later by males reciprocating them on White Day, is just not holding in terms of sales figures, given the other economic and social shifts happening.”

Yamaguchi, meanwhile, thinks that the exotic, Western allure of Valentine’s Day is running dry for modern Japanese at this point, being replaced by more recent imported celebrations like Halloween.

Puratos’s Nagase says that both Valentine’s and White Day are becoming more casual and less rigidly defined by romance: “Chocolate lovers, not only women but men, spend a lot of money to buy premium chocolates for themselves.”

So can White Day survive if Japan’s Valentine’s Day continues its identity crisis? Perhaps both could be rebranded for younger generations – a holiday where you treat yourself, rather than getting trapped in an expensive cycle of gift-giving.

“With the gift-giving-back culture, it does add up,” Hidaka says. “People have started to rethink.”

Bryan Lufkin is BBC Capital’s features writer. Follow him on Twitter @bryan_lufkin.

To comment on this story or anything else you have seen on BBC Capital, please head over to our Facebook  page or message us on Twitter.

If you liked this story, sign up for the weekly bbc.com features newsletter called “If You Only Read 6 Things This Week”. A handpicked selection of stories from BBC Future, Culture, Capital and Travel, delivered to your inbox every Friday.

What is White Day, Japan’s Version of Valentine’s Day?

Victoria Fernandez / © Culture Trip

In Japan, White Day is celebrated one month after Valentine’s Day. The two go hand-in-hand, and it wouldn’t make sense to celebrate one without the other. So what exactly is White Day and how did it come about?

Things are a little different on Valentine’s Day in Japan. Every year on February 14, it’s the women and girls who give out chocolates to their friends, family and, of course, their romantic interests. So, for the sake of fairness, a new holiday was created so that both sides could experience and appreciate both giving and receiving: White Day.

Victoria Fernandez / | © Culture Trip

Chocolate, cookies, or other edibles are a popular choice, and the type all depends on the recipient. Girls give token tomo-choco or sweets to their girlfriends, obligatory chocolates known as giri-choco to coworkers and acquaintances, and fancy honmei-choco for that special someone.

Homemade goodies are also common. Especially if she has to make a lot of gifts, a big batch of fancy handmade cookies never goes amiss. That’s why it’s not uncommon to see not just chocolates but molds, packaging, and wrappings for handmade versions of Valentine’s Day gifts.

One month later, on March 14, it’s the boys’ turn to give chocolates to their female friends and colleagues. Many other East Asian nations also observe this day, but it began as a Japanese holiday in 1978 that gave men the chance to show appreciation for the gifts they received on Valentine’s Day. It’s also a popular day for romantic dates or just sharing a special meal at home together.

Victoria Fernandez / | © Culture Trip

It’s not as common for men to make their gifts themselves. Typically, cookies, candies, and chocolates are common. For a romantic partner, a more elaborate and expensive gift is best, such as fine chocolates, jewelry, or a cute scarf, especially if it’s white to mark the day.

White Day has its origins in another commercial holiday. In 1977, Japanese confection company Ishimuramanseido invented Marshmallow Day. They made marshmallows for men to give to women on March 14, similar to White Day. This inspired the National Confectionery Industry Association to create White Day as something all confection companies could observe. Today, marshmallows are still popular White Day gifts.

What is White Day? A Second Valentine’s Day?

In Korea, March 14th is White Day. Traditionally it’s a day where men thank women for the gift they received on Valentine’s Day a month before. Valentine’s Day is celebrated every year on the 14th of February in many countries throughout the world where people usually exchange gifts with loved ones. Historically in Korea, women give gifts to men on Valentine’s Day. They usually give store-bought chocolates and give a special gift, such as handmade chocolates, to their crush or significant other. Later in March, men have the chance to return the favor on White Day.

What are some popular gifts?

Traditionally, gifts should be white in color. Such as white chocolate, marshmallows, clothing, or jewelry. However, these days the color doesn’t matter and various gifts are marketed. Chocolates and flower bouquets in many different variations are sold by stores and street vendors all over Seoul. Check out our video below and discover what gifts people want to receive from their partner:

What’s the origin of White Day?

In the year 1977 in Japan, a small confectionery shop in Fukuoka marketed marshmallows to men on March 14, as an answer to Valentine’s Day and called it “Marshmallow Day”. A year later, the National Confectionery Industry Association started the celebration of “White Day”. Companies marketed white chocolate and other edible and non-edible white gifts to men. This new celebration spread across the nation and became a new annual tradition in Japan. Later on, Korea and Taiwan also adopted the custom.

Stores bring out various chocolates, gift baskets, and flowers right before White Day, very similar to Valentine’s Day. Maybe you noticed this while walking around Korea?

Have you ever gifted or received a gift on March 14th? Join us in Korea for your opportunity to experience White Day firsthand.

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White Day vs.

Valentine’s Day

Summary: We all know about Valentine’s Day – it’s the day where you pass out chocolate, give out cards, and show affection. But have you heard of White Day?

We couldn’t talk about White Day without talking about Valentine’s Day. White Day falls on March 14th, exactly one month after Valentine’s Day. It’s mainly celebrated in Japan, South Korea and Taiwan whereas Valentine’s Day is celebrated worldwide. Apart from dates, there are still quite a few differences between these two days.

In Japan, South Korea and Taiwan, women present chocolates to men as gifts on Valentine’s Day. Then one month later, the men are supposed to pay back to the ladies who gave them gifts on Valentine’s Day. Usually, gentlemen should buy gifts two or three times the value of what they received on Valentine’s Day. This rule, called “triple the return” (三倍返し, sanbai- gaeshiin) applies to men who received “chocolate of love” (本命チョコ, honmei-choco) and also those who received “courtesy chocolate” (義理チョコ, giri-choco). The popular White Day gifts are cookies, jewellery, white chocolate, white lingerie and marshmallows. It is common to hear that some high school girls give a mass produce giri-choco to their Dads with the motive of getting extravagant gifts like branded bags or even expensive jewellery in return on White Day. Not returning the gift is perceived as the men being arrogant by placing himself in a higher position even if excuses are given. Meanwhile, giving back a gift of equal value is considered as a way to say that the relationship is over.

White Day is a creation of marketing promotion rather than tradition. The first White Day was celebrated in 1978 in Japan. It started when Ishimura Manseido (石村萬盛堂), a Fukuoka-based confectionary company marketed marshmallows to men on 14th March 1977 by calling it “Marshmallow Day” (マシュマロデー). While the day itself didn’t caught on, for people weren’t so keen on marshmallows, but they do like the idea of the new holiday. The National Confectionery Industry Association (全国飴菓子工業協同組合) established White Day as a reply day to Valentine’s Day, which exhorting men to return the favour to the women that gave them gifts on Valentine’s Day. It was called White Day because white is the symbol of purity as in sweet innocent love and because it is also the colour of sugar. The initial name was “Answer Love on White Day” (Ai ni Kotaeru White Day).

White Day is certainly started by the Japanese, but gradually it has spread to other Asian countries including China, Taiwan and South Korea. In those countries, they mostly observed White Day similar to those in Japan. In South Korea, men usually buy lollipops or other hard candies on that day to be given as gifts. A few weeks before White Day, the remaining Valentine’s Day gift sets slowly changes from boxes of chocolates in red to packages of candies in variety of colours. One of the popular gifts that can found in South Korea on White Day is Lollipop Bouquet.

There are two types of chocolates that women give out on Valentine’s Day – “chocolate of love” and “courtesy chocolate”. You should pay attention to the difference between these two chocolates, which indicate totally opposite intentions. “Chocolate of love” or honmei-choco is given to one she has romantic feeling for. On the contrary, “courtesy chocolate” or giri-choco has no romance involved, which is meant to be for friends, co-workers and family members.

Know the meaning behind each sweet will help you to avoid misunderstanding. White chocolate is given to indicate that you just want to be friends, while chocolate candy indicates that you like the one. Moreover, chocolate cookies mean that you love the one.

Remember to return “courtesy chocolate” with a courtesy type of gift. You can effortlessly find it in almost any store, such as a basic box of white chocolate.

As women who gave honmei-choco have a higher expectation to the reply, you need to give a lot of thought on what to give back on White Day. Remember that these types of chocolate mean the sender has feelings for you. If you have the same feelings, feel free to give her a nice gift or gifts in return. It is also important to decline those you don’t have feelings for and let them know by giving an explanatory note together with a gift. Use white gift wrapping paper or a white gift bag for your gift.

Here are some ideas: cakes, chocolates, candies, cookies, flowers, candles, teddy bear, perfume, lotion, clothing, accessories, and a card handwritten specially for her. Last but not least, go out with your significant other. Ask her to go out on a date with you, for White Day is a perfect opportunity to get to know her more.

Don’t give the wrong idea by giving someone something much too valuable if you don’t feel the same way about the person. Something nice with a small note would do just fine.

Surveys show that women enjoy receiving flowers and a card on White Day. So when you return the favor of honmei-choco, make sure to prepare these. Anyway, what really matters is not the gift you give, but the act of adding meaningful thought into it. A card with fresh designs and romantic quotes will definitely impress your loved ones. For shy people, this way also works well as we know that direct might not be everyone’s taste.

We have a FREE handshaking tutorial on how to create a card for your significant other. Read it and you can quickly master the key to impress her.

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90,000 what were the first valentines and how they changed over time

Couples in love are preparing to celebrate Valentine’s Day – they are planning cute dates, surprises and gifts for their soulmates.

Flowers, delicious food, favorite romantic movies – all this remained classics on February 14th. But the format of confessions of feelings has changed a little – instead of long love letters, posts are often published on social networks with joint photos, warm words and a mark.

But it wasn’t always this way. What were the first valentines, and how has the history of this attribute of all lovers changed? We have prepared a short excursion into the past – let’s go!

How did the first Valentine come about, and what is a songbook?

It is believed that the world’s first Valentine was written by the Duke Charles of Orleans in the early 15th century. He took a piece of paper and literally “scrawled” on it a declaration of love to his wife Tower.

The prototypes of more modern valentines date back to the Middle Ages. Small books with romantic poems – songbooks were popular then. Of course, they were created in the shape of a heart! In ancient times, the heart was also considered to be symbols of divine love for humanity, not just interpersonal feelings.

Men in love often made such “heart books” on their own, wrote lyrics and notes of songs in them, drew, perhaps, left secret confessions.BUT sometimes many artists, poets, jewelers worked on postcards …

Antique, creative and very romantic! Here are some examples of songwriters:

Valentine Cards – Large-scale production

In fact, songbooks became the foundation for future valentines – the shape (heart) and message (love confession) were preserved. Over time, the thickness of the “heart book” and the number of verses decreased.

In the 19th century, the production of love cards reached a new level – from intimacy to mass production.

Valentines depicted cupids, girls, angels, hearts. Black and white photographs were colored, and acrostic became a popular form of verse – when every first letter formed the name of a beloved.

Modern postcards – how do couples congratulate each other in the 21st century?

Perhaps you remember the popular in 2000-2010 paper valentines, printed in the shape of a heart, with simple words of wishes. They contain the archetypes of ancient songwriters, but more like simple postcards, often without the subtext of deep feelings and confessions.

More “humorous” postcards are also widespread:

  • “certificates for the best wife in the world”
  • “diploma of an enviable groom”
  • certificates for various love pleasures in a couple, etc.

Today you can let go of your imagination, invent and implement any “valentines” – create an Insta-style photo album, print a confession on T-shirts, cups or even in the air, order a composition of balloons with a name, make a decoration on the cake . ..

Don’t limit yourself and express your feelings the way you want!

Valentine’s Day Products – Where to Buy

Are you ready to celebrate Valentine’s Day?

The 4party online store will help you choose the “very” goods and attributes for the holiday that will make the evening of February 14 as pleasant, cozy, beautiful and passionate as possible.Here you will find costumes, valentines, paper garlands, candles, themed balloons, table setting items.

Our consultant will help you find the ingredients for your ideal Valentine’s Day free of charge.

Have a bright and eventful holiday!

The history of the appearance of valentine cards – symbols of Valentine’s Day

Small cards that people traditionally give each other as a sign of their love on Valentine’s Day have become a real symbol of this holiday.As a rule, these are red or pink heart-shaped cards with congratulatory text written on them. Who first came up with such an original and beautiful way to confess romantic feelings to each other is unknown today. However, there are several versions of the appearance of a valentine card, which we will talk about in more detail.

European history

Version # 1. There is an assumption that the first Valentine was written by St. Valentine, who, according to legends, was a priest and secretly married couples in love.The fact is that at that time, more than sixteen centuries ago, the Roman emperor Claudius II forbade soldiers to marry. He believed that married legionnaires fought badly and replenished his army only with bachelors, who were catastrophically enough. Priest Valentine disobeyed the order of the emperor, for which he was sentenced to death. Sitting in prison, he wrote to his beloved, the daughter of a warden, a touching letter, which he ended with the words: “Your Valentine.” The next day, February 14, the priest was executed, and on this day since then they began to celebrate the holiday of love – Valentine’s Day.

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Version # 2. The appearance of the Valentine is also associated with the Duke of Orlensky. Perhaps it was he, being a prisoner, in 1415 who wrote the first love card in the form of a romantic message to his wife.

Version No. 3. The oldest valentine was found in the English library. It dates back to 1477. This version is documented. In the message, the girl asks her lover to prove her feelings for her and promises to obtain an increase in the dowry from her mother.

American History

In the United States, valentines began to appear in the early 18th century. They were brought from England and were booklets with messages and poems about love, which were copied onto sheets of paper. Valentines were decorated a little, since its content was considered the main thing in the postcard.

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In the 19th century, American cartoonist Charles Howard created a comic series of gruesomely designed postcards called Cheap Boulevard. They were produced on poor quality paper and were very cheap.

The first American-made valentines were issued in the 1830s. They were designed by Esther Howland, the daughter of a bookseller, who went to England and brought back beautiful paper and lace. Her postcards were a great commercial success.

Modern valentines

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Today, a card in the shape of a heart has become a traditional addition to a gift for Valentine’s Day and a kind of symbol of this holiday.Some people prefer to make valentines with their own hands, thus making them unique and showing their own imagination. This can be done not only from paper and lace. Creative alternatives include, for example, Valentine cookies, heart-shaped scrambled eggs, and other edible dishes. Find more DIY Valentine gift ideas here.

90,000 14 unusual valentines by February 14

Everyone loves to receive unusual valentines, but not everyone knows who started this tradition.

According to one version, the first valentine was sent by a certain Duke of Orleans, who was in prison and scribbled love letters to his wife out of boredom. According to the other, valentines were “invented” by a young girl, who in 1477 wrote a letter to her lover asking her to prove her feelings and promising to procure her mother’s dowry.

Anyway, valentines were written in the 15th century. Their popularity peaked in the 18th century. These were real works of art: beautiful paper, colored painting, lace undercut.In the 19th century, the serial production of valentines began, and every year they became more and more impersonal.

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Today’s Valentine is just a card with hearts and the template phrase “Happy Valentine’s Day!” But Lifehacker has compiled his own selection of valentines – for those who do not accept mediocrity and want to surprise their soulmate on February 14.

Fruit Valentine

Fruit Valentine

This fresh and tasty idea is to take fruit that your significant other (eg watermelon, melon, pineapple) loves and cut hearts out of them using pastry molds.

In this case, you can string fruit hearts on a skewer or insert, for example, a piece of melon into a watermelon. You will get an original, and most importantly useful, recognition. Dieters will appreciate it.

Pixel Art Geek Valentine

Pixel Art Geek Valentine

Pixel Art is a type of digital painting where images are formed at the pixel level. A Valentine’s card made in this style is very symbolic if you met on the Internet. A kind of quintessence of the fact that love can be found on the Web, but cannot be digitized.

Such a valentine can be placed next to a computer – a smile every time you look at it and remember your loved one.

Cutting diagrams here, here and here. Small tips: use good quality paper, a sharp stationery knife, and be patient.

Valentine – “52 reasons why I love you”

Valentine – “52 reasons why I love you”

Why 52? By the number of cards in the deck from which the valentine is made. Technically, making such a valentine is easy – a deck of cards, glue, scissors, a couple of photos, printed or cut from old magazines, and you’re done.

But! Coming up with the “reasons” themselves is not an easy task. You will have to sweat, highlight the unique features of your significant other, remember your innermost moments together.


Option for ardent natures who want to demonstrate how their heart burns in the fire of love. All you need is a metal surface, hairspray, and a lighter. Well, a beautiful melody in the background will not hurt.

Attention! Be careful! Do not try to repeat indoors, follow fire safety rules.

Sweet Valentine

Sweet Valentine

There is nothing easier than buying a ready-made box of chocolates (all the more, they are so beautiful now!), And presenting it to your loved one. But he is unlikely to rate a valentine bought in a store as highly as one that you make with your own hands.

Here you will find a diagram and a detailed tutorial on how to create an unusual sweet valentine in the form of a heart pierced by Cupid’s arrow.

Valentine’s pizza

Valentine’s pizza

The path to a man’s heart has long been trodden – feed, and it’s yours.Therefore, girls who share this opinion, as well as men who want to culinary impress their beloved, will certainly be interested in Valentine’s pizza.

This is a heart-shaped pizza. You can buy a ready-made pizza base and cut a heart out of it; and then, as usual, ketchup, sausage, cheese or any other filling. The main thing is to please the taste preferences of the second half.

Volumetric valentine “Heart full of love”

Volumetric valentine “Heart full of love”

With the help of thick paper, threads and chocolate dragees, you can make an unusual volumetric valentine with a deep meaning.Empty, without love, the heart is flat. A heart filled with love takes shape and depth.

In this case, they symbolize love, and at the same time give a bulge, candy. You can find a detailed master class on making this valentine by clicking on this link.

Valentine in the bank

Valentine in the bank

Continuing the M&M theme, another idea for Valentine’s Day is a Valentine in the bank.

Everything is simple: decorate a jar with a twist and pour candies into it (it is advisable to choose red, pink and white dragees to match the flavor of the holiday).You can decorate the jar to your taste, or you can peep the idea here.

No can at hand? Don’t worry – use empty plastic bottles.


A flipbook (from the English flip – “turn over” + book – “book”) is a small (the size of a business card) illustrated book, flipping through the pages of which creates the illusion of movement. Pictures come to life, like in a cartoon.

A flipbook for St. Valentine’s Day is a valuable and memorable gift. In it, you can capture your love story or just confess your feelings.You can make a flipbook yourself, or order it from a special company or from a handmade master (see the article about Etsy).

Tea Valentine

Tea Valentine

Valentine for tea lovers. Take a tea bag, carefully cut it open and empty the tea leaves. Then cut a heart out of filter paper and sew it tightly with threads, not forgetting to put the tea leaves back in at the end. By the way, instead of tea “dust”, which is often sold in tea bags, you can buy expensive delicious tea and fill the bags with it.

Additional romantic touches – “ponytails” – heart for sachets and sugar with hearts. Details here.

Valentine – “Unearthly love”

Valentine – “Unearthly love”

Lovers often ask each other a “ridiculous” question: “How much do you love me?”

This space valentine will help you demonstrate the extent and depth of your feelings. Like, my love for you, dear (oh), is as boundless as the universe.

Making a valentine like this is easy.You will need a heart made of black paper (symbolizes space) and a round candy wrapped in surreal paper (the planet of your Love).

Valentine’s card with handprints

Valentine’s card with handprints

You can, of course, laugh – an option for a forensic expert (by the way, why not?), But, in fact, this is a very cute, if not intimate, valentine.

This is an allusion to the union of a man and a woman who walk hand in hand through life. And between the lines it reads: “I will always be there.I will lend you a helping hand in difficult times. ”

But even if your significant other does not dig so far in search of metaphorical meanings, she will certainly appreciate your efforts. After all, to create this creation, you will have to be pretty smeared with paint.

Valentine – hot chocolate set

Valentine – hot chocolate set

This valentine will help you keep warm on a cold February evening. It contains cocoa, marshmallow and other sweets of your choice.

At the same time, this is not just a sign of attention and care. A valentine like an invitation to a date. After all, who wants to drink hot chocolate alone? 😉

Another variation of a similar set.

Surprise Valentine

Surprise Valentine

Valentine’s Day is a good time to propose. At least on this day you can you need to be romantic and not be shy about it.

Make a beautiful box, using the diagram and instructions from here, and present your beloved on February 14 a ring.Such a valentine will definitely be remembered for a long time!

Well, if you are not yet ripe for marriage, put just a small present inside.

Share your valentine ideas in the comments.

Valentines codes of TN VED (2020): 1806; 1704, 1806, 1905

Curly confectionery from glaze, sugar masses and oriental sweets in assortment: Confectionery figures from glaze: “New Year”; “White Sheep”; “Lamb”; “Gift”; “Festive”; “Valentine”; “White Christmas tree” 1806
Butter cookies: “Home”, “Raisin”, “Coconut”, “Gourmet”, “Makovka”, “Kurabye”, “Sissy”, “Ufimskoye”, “Fair”, “Fair with condensed milk”, ” Jam Fair “,” Valentines “,” Chulpan “,” Ears “,” Curd “,” Shells “, 1905
Rye bun, Valentine buns, Rye flatbread, Evening bread, Kuban bread, Nezhegolsky bread, Joy bread, Pregol bread, Tiger bread, Herbal bread, Troy bread with raisins, Honey bread, Borodino bread



Confectionery. Glazed confectionery figures: “New Year”; “White Sheep”; “Lamb”; “Gift”; “Festive”; “Valentine”; “White Christmas tree”; “Christmas tree”; “Horse white” “Horse”; “White bear”; “Bear”; “White Mice”; 1806
confectionery figures made of glaze: “Christmas tree”, “White Christmas tree”, “Horse”, “White horse”, “Valentine”, “Bear”, “White bear”, “Mice”, “White mice”, ” Ball “,” Ball white “,” Heart “,” Heart white “,” Egg “,” Egg XB “ 1806909000
Butter cookies: “Home”, “Izuminka”, “Coconut”, “Lakomka”, “Makovka”, “Kurabye”, “Sissy”, “Ufimskoye”, “Fair”, “Fair with condensed milk,” Fair with jam “,” Valentines “,” Chulpan “,” Ears “, Puff ears,” Curd cheese 1905
Curly glaze confectionery: “Valentine”, “White Christmas tree”, “Christmas tree”, “White horse”, “Horse”, “White bear”, “Bear”, “White mice”, “Mice”, “Ball white”, “Ball”, “Heart white”, “Heart”, “Egg XB”, “Egg” 1806909000
Figured confectionery products from confectionery glaze, sugar masses and oriental sweets: – confectionery figures from glaze: “Valentine”, “White Christmas tree”, “Christmas tree”, “White horse”, “Horse”, “White bear”, “Bear”, “Mice 1806909000
jelly marmalade: “Orange slices”, “Lemon slices”, “Orange and lemon slices”, “Rainbow”, “Magic carousel”, “Berries”, “Raspberries”, “Valentines”, “Rhapsody”, ” Assorted “,” Surprise “,” Merry Company “,” Trehs 1704906500
Glazed confectionery figures: “Valentine”, “White Christmas tree”, “Christmas tree”, “White horse”, “Horse”, “White bear”, “Bear”, “White mice”, “Mice”, ” White ball “,” Ball “,” White heart “,” Heart “,” Egg XB “,” Egg “,” New Year “,” 1806
Glazed confectionery figures: “Christmas tree”, “White Christmas tree”, “Horse”, “White horse”, “Valentine”, “Bear”, “White bear”, “Mice”, “White mice”, ” Ball “,” White ball “,” Heart “,” White heart “,” Egg “,” Egg XB “,” New Year “,” 1806909000
confectionery figures made of glaze: “Valentine”, “White Christmas tree”, “White horse”, “White bear”, “White mice”, “White ball”, “White heart”, “HV egg”, “Egg “ 1704909900
“Priazovskie” confectionery products by weight and packaged in assortment: butter cookies: “Nuts” with boiled condensed milk, “Valentinka”, “Valentinka” with a layer of boiled condensed milk, “Valentinka” 1905
Curly glazed confectionery: “Valentine”, “Yolka”, “Horse”, “Bear”, “Mice”, “Ball”, “Heart”, “Egg HV”, “Egg”.

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