White postcards: Amazon.com: Home Advantage 100 Pack Blank Plain White 4×6 Postcards with Mailing Side : Office Products

White Border Postcard

There had been a general trend of increasing the image size on cards from the early vignettes of private mailing cards to the full bleeds that became common after the divided back was introduced. But producing cards with bleeds required high production skills. Typically postcards were printed in large sheets and the paper cut down to sizes afterwards. The printing image on a bleed must actually be larger than the card and the excess image trimmed off. In 1913 as German cards grew more expensive then impossible to import, more American printers began manufacturing cards and there was a noticeable increase in white borders. These cards could be printed utilizing technicians with fewer skills than were found in Germany, for these cards only needed to be separated by one cut falling far from the actual image. The white border was forgiving and small mis-cuts would only affect the blank border and not the picture.

The use of borders became common to postcards of the 1920’s and into the 30’s. Not all companies used white borders but with fewer printers left in the business, the major companies that did employ them produced a high enough percentage of cards to turn them into a noticeable style. They were usually printed in the tinted halftone technique, which gave further consistency to their look. The ink shortages at the end of the World War further encouraged this trend. Even when ink supplies were revived the cost saving aspect of this procedure in materials and labor ensured its popularity among printers. Though usually of poorer quality when compared to earlier cards, some companies managed to produce outstanding images. The pictures on them often tended to become more stylized and less detail oriented.
White Border Cards
are defined by the period they come from and should not be confused with postcards that have a white border. Certain publishers used white borders throughout the 20th century. The term white border remains allusive as it is difficult to define its parameters, and as because of this has limited value.

Use the link below for a more compleate history of this period.


or return

Color Postcards vs. Black-and-White Postcards

Color postcards are vibrant, eye-catching, profit-pounding machines – a far cry from mundane black-and-white postcards. But just printing color postcards doesn’t mean you’ll pull in a huge return on investment; you must still follow the basic tenets of direct-mail marketing to achieve success. Still, creative use of color can enhance your presentation and make it more likely that your message will be read, understood and acted on. Here are some creative ways to use color to make a splash in your postcards.

Color outlines

Anyone can make a full-color postcard, so using color to make your postcard designs stand out can be a challenge when everything is saturated.

Try pulling back on your fill colors and outline with heavy, dark strokes to create a profound sketch-like design. You could, for example, fill your shapes, images, graphics, and text with a light pastel blue and outline them with a thick royal or navy blue. The goal is to look different so that your customers’ eyes will instantly be drawn in to your message.

Lighting and shading

Great graphic designers know that light and shadows are powerful design elements. Not only do they make your postcards appear more professional (and thus trustworthy), they can be used to draw your readers’ eyes into the most important images or text in order to properly convey your message. Spotlight your unique selling proposition and you’ll convert readers into customers more easily.

Contrasting colors

Few design elements stand out as starkly as contrasting colors, but white on black (or vice versa) isn’t the most attractive way to contrast. Yellow and black, blue and white, blue and orange, blue and yellow, red and white: These are all excellent color combinations for putting contrast on your color postcards.

You can achieve contrast with color patterns and images as well. Polka dots and stripes are easy to contrast with color, and you can always create contrast by coloring a well-known object in an unexpected hue. For example, you could make the moon green or color a Christmas tree in your corporate colors (assuming they’re not already red and green). And yet another effective way to use contrast is to create a design that is mostly black and white, and use color to accent or highlight an important feature. A good example would be a postcard for a lipstick company that has a close-up of a model’s face in black and white (grayscale) with bright red colorful lips. Color postcards are a more powerful way to market your company’s products and services than black-and-white postcards, and the best part is that printing postcards in color costs little more than printing them in black and white. You can get 1,000 full-color front and back 4-inch by 6-inch postcards printed on premium 16-point gloss paper for less than $140 from PsPrint.

AVE5689 | Avery® 5689 Postcards for Laser Printers, 4 1/4 x 5 1/2, Uncoated White, 4/Sheet, 200/Box

Create professional-looking invitations, announcements, reminders, seasonal offers and more. Sturdy bright white cardstock is either matte-coated for vivid graphics and sharp text or has a premium quality glossy finish ideal for photos. Ultra-fine perfora

Card Height      :      4.25″
Card Width      :      5. 5″
Cards Per Sheet      :      4
Compliance Standards      :      Meets U.S. Postal Regulations
Disclaimer Statement      :      This product was made using wood sourced from a certified managed forest.
Global Product Type      :      Greeting Cards-Post Cards
Machine Compatibility      :      Laser Printers
Package Includes     
:      50 sheets of four cards each
Paper Color(s)      :      Uncoated White
Paper Weight      :      80 lbs.
Post-Consumer Recycled Content Percent      :      0%
Pre-Consumer Recycled Content Percent      :      0%
Sheet Quantity      :      50
Sheet Size      :      8. 5 x 11
Special Features      :      For Laser Printers
Total Recycled Content Percent      :      0%
  • Create professional-looking invitations, announcements, reminders, seasonal offers and more.
  • Sturdy bright white cardstock is either matte-coated for vivid graphics and sharp text or has a premium quality glossy finish ideal for photos.
  • Ultra-fine perforations let you separate cards cleanly and easily.
  • Meets U.S. postal regulations for postcards.
  • Easy to customize with free templates and designs using Avery Design & Print Online.
  • 8 1/2″ x 11″ sheets.

Recycled Brown Kraft Postcards With White Ink

Brown Reycled Business Card Paper

and Finishing Options

Your brown paper business cards are printed on 100% recycled brown paper.

Brown Paper Business Card Color

and Coating Options

All  recycled kraft business cards  are printed with extra low VOC process inks (CMYK) on one side (4/0) or both sides (4/4) .


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Make sure that your file are set up correctly. Our business card templates are available in Illustrator, InDesign, Photoshop and PDF format.

 Business cards (3.5″x2″)


Business cards say a lot about a group or person. This is why it is wise to invest in the best possible business cards. Designing such marketing tools takes time. It is important to think about the impression a person wants to make and one’s personal taste when selecting the paper, font, ink color, and overall design for business card printing. The following are some things to keep in mind when entering into the design process.

Choose the Paper

The paper that card is printed on is important. After all, business card paper needs to be durable and memorable. Thus, the type of paper should be firm: card stock or high quality options are important. Additionally, one needs to think about the size, shape, and color of the card. People could go for a traditional rectangle shape or could be creative and invest in business card paper that folds out or comes in the shape of a circle or a heart. The type of paper should reflect the mission or focus of the group as well as the intended audience.

Decide on the Font

The font and message on a business card is incredibly important. What information is conveyed during business card printing determines that a person knows about the card holder and also explains how to reach the individual. Everything from one’s website to email and phone number can be included on the front of a card. Sometimes, people even have the back printed with company logos or messages or even coupons. The type of font used for the message as well as its color and placement affect the tone and overall impact of this marketing tool. This is why it is important to play around with business card printing options.

Images and Text

It is important to always think about the balance between images and test. Does one’s company have a logo or image that represents it? Does a person want to include a symbol to represent their career or industry (i.e. a car to represent a mechanic or a pen to indicate a teacher or writer)? A business card isn’t super large in size. Thus, it is important to think about the placement of the image in relation to the text. Business cards should be easy to read and memorable.

Think about the Audience

Professionals need to think about what they are trying to say with a business card and whom they want to target. For example, someone in the stock market world may want a design that is clear, polished and bold whereas someone in the web design business may want something more creative, colorful, and original. The card needs to represent the needs of the individual as well as the industry they work in.

It is wise to experiment when designing business cards. This ensures that a person can see how different options look in order to choose the right one for him or her. These cards are valuable when conducting business or networking at social events or conferences. Having a memorable and professional card speaks volumes and could help create important connections.

Black & White

Direct mail marketing using postcards & announcements is an economical and efficient way to attract new customers. These simple, cost-effective mailers are great attention-getters. Email us your files and we’ll do the mail merge from your customer file, print and cut them to whatever size you like. With many cardstocks to choose from and various finishes you can get whatever look you’re striving for quickly and effortlessly. Upload your files and get started right now!

Enter your information below, select which PC Print Center Location is most convenient for you and click submit and we’ll handle the rest!.

Got Questions?


  • Can you add the addresses to my postcard mailing? +
    Yes. Even if you’ve already had your printing done and want to add something else, we can usually print on… Read More
  • Can you print on envelopes? +
    Yes we can, and we can do it quicker than most print shops. Our process is digital instead of off-set,… Read More
  • Can you print on my Wedding Invitation stock? +
    In most cases we can print on customer’s stock as long as it is not smaller than 4×6. Bring it… Read More
  • Do you do mail merges? +
    Yes we do! If you need advice on how to correctly setup your Microsoft® Excel file for merging, feel free… Read More

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Printing postcards in a digital printing shop

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