Limited-edition Mickey Mouse fans & air fryers available for pre-order now – Mothership.SG
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You can now get household appliances decked out in the iconic Mickey and Minnie colours — black top and red bottom with white polka dots.
Mayer has launched its new Disney Heritage Collection today (Apr. 26) that is exclusive to Singapore and Malaysia.
The collection consists of three products — air fryers, rechargeable fans, and high velocity fans.
They will be available for pre-order on Mayer’s website and showrooms from Apr. 26 and on Mayer Official stores on marketplace platforms from May 9, while stocks last.
With its convenience and versatility to prepare a range of ingredients, it is no wonder air fryers are arguably one of the trendiest kitchen appliances in the market now.
The Disney x Mayer air fryer (S$98) comes with adorable golden mouse ears above the top most dial timer, with a bow to differentiate Minnie from Mickey.
Mickey Mouse (left) and Minnie Mouse (right) designs. Images by Mayer.
- 30-minute timer
- Temperature range between 80 to 200 degree Celsius
- Removable basket tray
- Automatic cut-off switch
- Over-heating protection
- Power and heating light indicator
- Cool touch handle and non-slip feet
Many of us have turned to hiking as a weekend hobby to alleviate the cabin fever during this pandemic.
Mickey Mouse (left) and Minnie Mouse (right) designs. Images by Mayer.
Available as a bundle of two for S$34.90, each rechargeable fan boasts:
- Battery capacity of 800mAh Lithium Polymer
- Battery charging time of three hours
- Usage time of three and a half hours on low, two hours on mid, and one and a half hours on high
High velocity fans
Suitable for both home and office (or home office), you can always enjoy a cool breeze with the Disney x Mayer 7-inch High Velocity Fan
Instead of the Mayer logo, the faces of Mickey and Minnie adorn the centre of the fans for each design respectively.
Mickey Mouse (left) and Minnie Mouse (right) designs. Images by Mayer.
Selling in a bundle of two for S$128, each high velocity fan comes with:
- Three speed selection
- Left and right auto-oscillation at 60 degrees
- Adjustable tilt-head vertically up to 90 degrees
- Detachable front guard for easy cleaning
- Back handle for easy carry
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MINISO Releases New Disney Character Blind Box Collection in Singapore to Great Fan Excitement
This massive new product launch follows the release of the Budding Pop macaron series and Mickey Mouse blind box collections in MINISO’s Singapore store in September 2020. Both collections were enthusiastically received by consumers, selling out within a week.
“With the rise of Gen Z, brands must cater to their expectations and deliver experiences that are as distinctive as their personality,” said Robin Liu, Vice President and Chief Marketing Officer of MINISO. “This generation feels passionately about their hobbies and creates communities anchored in them, which we can see with the emergence of phenomena such as 2D sub-culture, e-sports, and model toy play. MINISO is responding to this consumer shift and opening up a dialogue with young customers by focusing on creating the surprises that resonate with them. The new MINISO blind boxes are priced between SGD5.9 -12.9, which is within easy reach for young people.”
Prior to the new blind boxes launch, MINISO Singapore called on the public to sign up as members and obtain coupons. More than 80% of customers who bought Winnie the Pooh blind boxes chose to register as MINISO members to enjoy discounts and receive updates about MINISO blind boxes. On March 20, MINISO held an event at Westgate Mall, inviting blind box fans to participate in a 10-second box opening game.
In the future, MINISO will continue to launch more blind box products in the Singapore market, including the Rumi Tutu series, the New Mickey Family series, and the Qee Bear series in April. Following that, MINISO will unveil the most anticipated MINISO x TOM & JERRY blind box collection. So stay tuned!
For further information, please visit:
MINISO (NYSE: MNSO) is a lifestyle product retailer, offering high quality household goods, cosmetics and food at affordable prices.
SOURCE Miniso Group
Walt Disney World Mickey Mouse Watch Limited Release Singapore – Vintage Radar
This is our Walt Disney World Mickey Mouse watch that has been made in a limited release number of models, making it a collectible vintage timepiece. The watch features a 33-mm silver-tone case and a black leather watch strap.
This vintage 90s Mickey Mouse watch is powered by a Singapore watch movement. The watch is in great working condition and looks amazing. This is your chance to get your hands on a rare Mickey Mouse watch.
Walt Disney World
Dial diameter: 33 mm.
Stainless steel back.
Black Leather Watch Strap.
The watch is in working condition.
All of our watches are extensively tested once again before shipping and they come with brand new batteries.
Make sure to check out our complete vintage Disney watch collection here.
All you need to know about Vintage Radar
From our collection of vintages and antiques, only the best pieces make it through our selection for this platform. Our goal is to locate the finest vintage pieces and reclaim their original, timeless beauty.
The process behind our brand is a complex one: restoring antique and vintage pieces, making them look flawless, carefully reconstructing what is broken and capturing them as accurately as possible so that these articles get a chance to a second story.
The age, the brand and all the work behind every product, are all reflected in the price of our items. You can read more about the story behind our brand here.
Our vintage watches are extensively verified by local watchmakers that we work with. Any repairs needed are done by professionals, so rest assured, all the watches are in perfect working condition. They are additionally checked for another 24 hours, once the order is placed, before shipping.
The pieces we sell are vintage, so they may present marks of the passage of time. Make sure you have a close look at the photos of each product. We try to capture them as accurately as possible. Colors may differ slightly.
We offer Free International Shipping with Tracking Number, from Romania.
In particular cases, items can be shipped from a different country.
We advise that you provide your phone number when entering the shipping address so that the post office can contact you if necessary, once the package arrives.
For more information regarding shipping see the Frequently Asked Questions page.
Secure Payments – Paypal Express Checkout:
All payments are securely processed through Paypal Express Checkout, which accepts all major credit card networks (Visa, Mastercard, American Express and Discover). All processing fees are included in the price of the product, no extra taxes will apply.
This online store is Powered by Shopify.
Got a question for us? Check out the Frequently Asked Questions page.
Or contact us for more information.
It’s a Mickey Mouse park – Review of Universal Studios Singapore, Sentosa Island, Singapore
Nothing beats the original, whether Disney or Universal studios theme parks. Due to Singapore’s size, a small theme park is to be expected. For those who have never visited those in USA, and not sure whether you would like such attraction during your tours, this is a good place to start, to sample some of the rides and shows that Universal Studios offers. The rides and shows are of high quality, but the number of them in this theme park is only a fraction of what you will get in the US versions. Thankfully, the admission price is also about half that of the US counterparts.
It is manageable in a day during peak school holiday period, and half a day during non-peak season. I visited yesterday during the December school holiday period with my family. It was so different from my visit on 16 November, days before the kids are released from school. My first visit with my colleagues was not crowded at all, we were able to walk around the theme park of 7 lands in 10-15 minutes (without stopping at any attractions). I went round the whole theme park about 3 times that day. But yesterday was very crowded. Most attractions posted wait time of 30-60 mins. With the hot blazing sun, it made even myself, a local, fainting under the heat. No wonder the theme park posted water cooler and extra fans along the queue area. A nice and necessary gesture, I thought. How about bigger fans with cool water droplets blowing from fans, or better still air-con queue area? I can’t imagine how a tourist who haven’t tasted a tropical climate would cope with that. So perhaps for first time tourist from temperate countries, it may be a better idea during peak season to do the park in 2 half-days, with the afternoon better spent in your hotel pools or somewhere cooling in Sentosa island or Vivo-city.
Unfortunately, this theme park closes at 7 p.m. I thought it would make more sense for the visitors that they have the cooler night-time to do the attractions. Hopefully, there will be changes in the park closing time in the future. With some more attractions to be added in the near future, and a few down for repair at this moment, the attractions that stand-out for me during my 2 visits were: Water World, Shrek 4D, Revenge of the mummy, Donkey live, Madagascar characters, and Casa Del Wild restaurant. The most forgettables are Treasure hunters, and the lack of sufficient displays in the queue area for getting the people into the mood or keeping them occupied in the long queue.
So my recommendation: go and try it if it is your first time to such a theme park, see if you like it before you plan for more ambitious, much better version in the US. If you have done the best, then this theme park will be a great disppointment for you as you will have come with such high expectation that this theme park is not meant to fulfill.
Mickey Returns to Embrace Singapore’s Way of Life with Thermos®
Thermos Singapore’s popular Singapore Exclusive Local Design presents a second series of unique Disney designs with a local flavour
Foogo straw bottle series with Mickey and Minnie Mouse friends; a shimmery soft pink coat for the 1.8 litre Shuttle Chef®
Reduce single-use plastic cutlery waste with an elegant Spoon & Chopsticks Set
Singapore (30 October 2019) – Start each day with a touch of Disney magic and Singapore flavours with Thermos®. The latest limited-edition Singapore Exclusive Local Design 2019 series by Thermos® features the return of Mickey, the world’s most iconic mouse, in whole new ways.
Riding on the success of 2018’s Singapore Exclusive Local Design series, which saw the debut of Disney icons paired with local design elements on best-selling vacuum-insulated products, Thermos® join hands with The Walt Disney Company (Southeast Asia) for the Thermos® Disney ’Mickey Go Singapore’ series. The products, comprising of three tumbler designs, will be available online from 11 November 2019 at official Thermos® E-commerce stores, and at major department stores in Singapore from 18 November 2019 (Mickey Mouse’s birthday!) onwards.
This holiday season, there is truly something for everyone with Thermos®. Young eco-warriors can stay hydrated with their Mickey and Minnie Mouse friends by their side as they sip on new Foogo straw bottles. Tote a meal in style with the versatile and highly portable 1.8 litre Shuttle Chef®, now available in a new soft coat of pink. These products will be available online and at major department stores in Singapore in November 2019.
To complete the dining experience, say goodbye to single use plastic disposable cutlery with the new premium Spoon & Chopsticks Set, available from December 2019.
“Yam Seng” with Mickey Anytime, Anywhere
Thermos® JNL-501DSS Disney ‘Mickey Go Singapore’ Ultra-Light One-Push Tumbler
Thermos® JNO-500DSS Disney ‘Mickey Go Singapore’ Ultra-Light Tumbler
Thermos® JNO-501DSS Disney ‘Mickey Go Singapore’ Ultra-Light Tumbler
Toast to refreshing goodness as you Jalan Jalan with Mickey. The new Thermos® Disney ’Mickey Go Singapore’ series features three best-selling tumbler models, transformed with exclusive designs on matte exteriors, available only in Singapore.
The series features the iconic mouse bringing Singlish lingo (“so atas,” “can meh,” “super garang”) to life. Mickey gets caught in the act enjoying well-loved local snacks such as Curry Puff, Nasi Lemak and Ice Bandung. This is the fifth series of Singapore Exclusive products launched by Thermos Singapore annually since 2015.
An endearing and practical collectible or gift for locals and overseas visitors alike, the series includes the ultra-light Thermos® JNL-501DSS Disney ‘Mickey Go Singapore’ One-Push Tumbler, with a removable spout for easy cleaning. The tumbler’s leak-proof drink lid with one-push button and lock ring is both ergonomic and pleasing to the eye.
Mickey fans who are active and frequently on the go will love the Thermos® JNO-500DSS and JNO-501DSS Disney ‘Mickey Go Singapore’ Ultra-Light Tumbler, that showcase familiar local catchphrases and Singaporean treats. Reach for a hearty gulp of hot or cold beverages easily by turning the 160-degree twist-open cap of the ultra-light weight and leak-proof tumblers, available in Strawberry Red and Black.
Mickey and Minnie bring a Smile to Little Ones
Thermos® BS536 Disney Foogo Straw Bottles
The cheerful Mickey and Minnie Mouse will light up every toddler and child’s day, with new designs added to the best-selling Foogo Straw Bottles series. Little tykes will be happy to grip securely onto and drink up from the bottles with a contoured body and condensation-free exterior and hygienic push-button lid with pop-up silicone straw.
Stylish multi-tasker now available in Pink Goodness
Thermos® TCRA-1800 Shuttle Chef®
Start cooking your favourite dishes at the stove and let them complete to culinary perfection while you are on the go, with the versatile Thermos® TCRA-1800 Shuttle Chef®, now available in the softest of pinks. The 1.8 litre Shuttle Chef® makes time-and-energy consuming dishes a breeze, perfect for a meal for up to 2 people. With an inner pot that can be used on an induction cooker and stove alike, and a removable silicone gasket to release air pressure for easy opening of the outer lid, thermal cooking is hassle-free and easy for busy professionals and couples to enjoy a home-cooked meal on the go.
Thermos® CPE-001 Spoon & Chopsticks Set
Take a small step in a zero-waste journey by saying no to single-use disposable cutlery. Thermos® fans can complete their dining experience with the new Thermos® Spoon & Chopsticks Set. The spoon’s square corners are designed to fit the shape of Thermos’ food jars and make scooping food easy. With a smooth wooden texture and elegant
For more information on Thermos® brand’s range of products, check out www.thermos.com.sg/products and stay connected at www. facebook.com/thermos.singapore and www.instagram.com/thermos_singapore.
Official Thermos® E-commerce stores include:
Lim Wee Ling
Asia PR Werkz for Thermos (Singapore) Pte Ltd
+65 9768 6827
Thermos (Singapore) Pte Ltd
+65 6749 4100
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vívofit® jr.2 | Sports & Fitness | Products | Garmin | Singapore
- Swim-friendly kids activity tracker¹ with Disney Minnie Mouse theme
- Kid-tough adjustable band, features a customizable color screen and 1+ year battery life¹; no recharging needed
- Syncs³ with free mobile app, which includes chore management and schedule alert tools for parents
- Kids advance in Mickey’s Birthday Surprise: A Disney Adventure app adventures by meeting 60-minute daily activity goals
- Tracks steps, sleep and 60 minutes of daily recommended activity¹
The magic is all around when the Disney Minnie Mouse vívofit jr. 2 is on your kid’s wrist. This swim-friendly activity tracker is tough enough to make it through playtime, and with 1+ year battery life, there’s no stopping the action to recharge. Parents manage chores and rewards from the parent-controlled mobile app, while kids experience app adventures starring Mickey Mouse and Minnie Mouse and all their pals.
Stylish and Strong
Tough and durable, vívofit jr. 2 features a customizable color screen and comfortable band. Your kid can show their Minnie Mouse style and rock it everywhere from recess to soccer, during bath time and even to bed. The user-replaceable battery will keep kicking for more than a year — no charging necessary.
Advance in Mickey’s Birthday Surprise: A Disney Adventure
Every day, kids unfold new adventures in the app as they reach their daily 60-minute activity goals, inspiring them to do their best. With you as their helper, your little character goes alongside Minnie Mouse and her friends in adventures as they plan a surprise birthday party for Mickey Mouse. Decorate for the party with Daisy Duck, whip up the birthday cake with Goofy, and get everything ready — but make sure Mickey Mouse doesn’t find out!
The Parental Personal Assistant
Parents use the free mobile app to manage the vívofit jr. 2 activity tracker. From the app, add profiles for multiple kids to see each child’s steps, sleep, daily activities and chore data when it syncs³ to your mobile device. Invite the whole family to compete in a daily step challenge, assign tasks and chores, designate a reward virtual coin value, and find out how many coins each child has. Those in-app coins can be redeemed by your kiddos for agreed-upon rewards. It’s all controlled right from your device.
Rewards, Reminders and Responsibilities
Kids will see just how fun and rewarding household chores can be. With vívofit jr. 2, parents assign chores and schedule alerts from the smartphone app, and kids’ bands show them their new jobs to do. These can be set up to recur weekly or even daily — perfect for children who need reminders. And for youngsters who procrastinate, schedule alerts in the parent app so vívofit jr. 2 reminds them to finish their homework, brush their teeth and more. The alert will remind them with an icon what they’re supposed to be doing. Then, the child can start the task timer on the device so they know how long they have left.
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Friendly competition comes to the playground and the backyard. Toe-to-Toe™ step challenges lets kids lets kids sync with nearby friends to challenge each other (one-on-one challenge) — or even themselves — to timed step competitions. Once complete, they’ll see their total number of steps during the challenge and find out if they triumphed over their friends or beat their own personal best. It’s all controlled right from the wrist. Download the Connect IQ™ app to a compatible device to challenge your kids to a step competition.
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vívofit jr. 2 lets your kids get their hands on more styles and app adventures. All you need is a new band to open up a new world of adventures. What’ll it be next? Track activity, and engage in galactic app adventures with a Star Wars themed band? Or will your kids show off their Marvel Avengers band, and join in app adventures that let them save the day like a true hero? It’s up to your kid.
¹Activity tracking accuracy
²;Under typical use; battery life may vary depending on usage
³When paired with a compatible smartphone
© & ™ Lucasfilm Ltd.
90,000 In the USA, the actor who voiced Mickey Mouse died :: Society :: RBC
In the United States, at the age of 62, actor Wayne Allwine, who was the voice of the famous cartoon character Mickey Mouse for more than 32 years, has died, the BBC reports.
V. Allwine began working with the Walt Disney Corporation in 1966, starting by sorting out incoming emails. In 1977, his life changed dramatically when he was offered the voice of Mickey Mouse, thus becoming the third voice of the iconic character after Walt Disney himself and Jimmy McDonald.
According to the retired director of Walt Disney Company Roy Disney, V. Allwine managed to give Mickey “heart and soul”. The actor himself called the cheerful little mouse “a real star” and was proud of his work.Today, V. Allwine’s voice can be heard in all Disney theme parks. It is noteworthy that the friend of the mouse Minnie Mouse was voiced by the wife of V. Allwine, who did not leave the actor until his death.
V. Allwine’s track record is not only the voice of Mickey Mouse. Other characters also spoke in his voice, including those from the cartoon “Who Framed Roger Rabbit?” In 1986, the actor received an Emmy Award for his work on the series “Amazing Stories” on NBC.
According to doctors, V. Allwine died of complications from diabetes.
How Disney took over the market and popular culture – Bird In Flight
For the sake of the guests, Disney did not spare anyone. Staff are still thoroughly trained in special “Disney etiquette”: an 18-page memo prohibits employees from frowning, stooping, chewing gum, and talking on their mobile phone during office hours.There are even rules for socks (solid color, no logos), underwear (must be worn) and nail polish (no flashy shades). Earrings – no more than the prescribed size, the rest of the piercing is prohibited. They say that until 1998, even a mustache was banned. “Our job is to create Disney realism,” the memo says. – This is a kind of utopia, where we carefully remove all negative, undesirable elements and replace them with positive ones. We create a world where you can hide from reality and where life is exactly what our guests would dream of seeing it. “
Disney was going to go even further in creating utopias. Alongside his next amusement park, he set out to build the City of Progress, a commune city for employees with a population of 20,000 to 100,000. He conceived a garden city with concentric circles: in the center – a 30-storey hotel, around – a compact shopping and business center, behind it – a green belt with schools and recreational areas, further – residential suburbs with a low population density. All highways are underground; at the top – only pedestrian zones and public transport (monorail).
Disney ideas are surprisingly consonant with modern urbanism. The only “but”: it was assumed that the city-commune will not have elections and standard authorities for American settlements – all power in it will belong to Disney. Interestingly, the Florida state authorities agreed to this condition, contrary to all US laws, by deleting the plot bought by Disney from their jurisdiction. But Disney died before he could build the City of Progress.
This eccentricity is quite in the spirit of Disney, which has always been inherent in the habits of a dictator.Back in the 1930s, he imposed a totalitarian order in the company: for example, in one of the studios, employees were divided by gender and specialization, and women, under threat of dismissal, were forbidden to communicate with men, and animators – with contouring workers. He could force subordinates to work almost around the clock, did not pay overtime and forbade joining a union (once it even ended in a strike). Before the war, Disney basically did not take on the position of female animators: firstly, due to the fact that they can get married and go on maternity leave, and secondly, he said, this profession requires a sense of humor and the ability to draw – qualities, which women are deprived of by nature.
90,000 The Mickey Mouse Curve and the Future of American Copyright
He could force subordinates to work almost around the clock, did not pay overtime, and forbade joining a union.
When the famous Copyright Act was passed in the United States, the initial deadlines set in it were quite modest: authors had the right to benefit from their work for 14 years. After this time, if the author wanted it (and if he was still alive), copyright protection could be extended for another 14 years.After that, the work passed into the public domain – with all the ensuing consequences. But that was in 1790. And since then, something has changed.
In 1831, copyright began to cover 28 years after registration (the only possible renewal period remained 14 years). In 1909, the renewal period was increased to 28 years. This still did not go beyond the boundaries of the duration of human life – that is, having published, for example, a bestselling novel at 30 years old, a writer for another 56 years (read – to the grave) could enjoy royalties for his reprints and reprints.Of course, he could count on the latter only in the case of correct registration and mention on all copies of the book that the product is protected by copyright. But then few enjoyed such protection, and there were even fewer hunters to renew the rights, since 28 years was quite enough for even its own creator to lose interest in some not particularly successful book. In addition, the author could have died during this time. Thus, the public domain was constantly and steadily replenished with works that anyone could reprint, adapt for the theater, equip with sequels or use in some other way.
But then the movie came along.
A still from the cartoon “Steamboat Willie”
Walt Disney’s debut hit was Steamboat Willie, the world’s first sonic animated short, featuring a white-gloved mouse. The American nation, and after it other peoples, fell in love with Mickey Mouse. Realizing what a powerful potential animation hides in itself, Disney devoted his whole life to it and was very successful in his business, and Mickey today remains, perhaps, the most recognizable cartoon character of all time.In accordance with the law of 1909, Mickey could remain under the patronage of Disney until 1984, after which he would inevitably go “to the people”, and anyone who wanted could create their own works with the participation of the famous mouse (even if they could even bake cakes with his face on the packaging ) and make money on them without risking a lawsuit.
But then something interesting happened: a few years before X-Day, in 1976, Congress passed amendments to the Copyright Act. From now on, any American author owned all the rights to the works created by him throughout his life.But even when he died, the work did not go into the public domain for another 50 years. The work created in the collaboration has been counting down accordingly since the death of the last co-author. However, that was not all. After all, the amendments to the law concerned not only future works – they also retroactively prescribed new rules for previously published works. Under the 1976 law, the maximum retention period for collective products (such as cartoons) increased from 56 years to 75 years after the first publication.Anonymous creativity was subject to the same rules. So Mickey, born in 1928, got a break until 2003.
Back then, there were rumors in the press that the House of Mouse had found an approach to the right people in Congress, using all its might (and a lot of money) to lobby for the new rules. But you never know what someone says. However, five years before the expiration date, a miracle happened again and Congress extended the copyright term again. The document, which went down in history as “Sonny Bono’s Act on the Extension of the Terms of Copyright”, operated now with completely unimaginable numbers: for individual authors – life copyright plus 75 years posthumous (which, however, only applies to works published after January 1, 1978), for group authorship – 95 years from the date of the first publication or 120 years from the date of creation of a particular work.The latter automatically extended Mickey’s protection until 2023. But under the wing of the studio, of course, not only he remained, but in general everything that was created by Disney after “Steamboat Willie”.
Now only the lazy did not suspect the House of Mouse of undercover activity. The conspiracy theory took shape enough to be embodied in a graph called “The Mickey Mouse Curve.” You cannot sew naked suspicions to the case, but this picture is now very popular among copyright opponents, inviting the world to share their indignation over repeated coincidences. Well, Walt Disney, who left the mortal world in 1966, would be pleased: his legacy is in good hands, which will not hurt either Donald Duck or Bambi.
Mickey Mouse Curve
But other art lovers are not very happy: after all, new initiatives cover not only the activities of one single studio, but any art sold in general. The terms of retention of rights have grown so much that the expectation of the transfer of your favorite work into the public domain has lost all meaning: even if the author you respect dies tomorrow, it will take a long time for his work to become national property, and before that you will have to constantly “unfasten” copyright holders and for reprinting it books, and for the public use of his musical recordings, and for the printing of his paintings on fashionable T-shirts and postcards, and in general for any use of plots and characters created by him.75 years is too long to wait.
But there is a suspicion that 75 years is not the limit. There is not much time left until 2023. Will the House of Mouse let go of the talisman, which still brings fabulous money? And in a couple of years, will there be new seething in Congress over the need to extend the copyright term? This may sound nonsense, but many consider the current law to be beyond the scope of all common sense, so it remains only a little to wait to see if Disney has lost its grip.And judging by the way he has armed himself in recent years (having bought Marvel, Pixar and Lucasfilm), the major’s acumen, influence and finances are all right.
Another question is whether Mickey Mouse is the only business or the studio is holding on not so much to him as to the opportunity to continue to pursue the most convenient release policy for her. Analysts suggest that Disney does not want to compete with early products (both their own and those of others), since the current competition is enough for it. After all, if copyright today remained in its old positions, when sufficiently sane deadlines were in force, the Internet would already be flooded with hundreds of thousands of films and animated films produced in the 20th century. And all this could be watched completely legally. With the current cost of cinema tickets and disc editions, it is still unknown whether the public would want to take their butts off the couch and fork out just as regularly if they could get entertainment on a free basis. This, of course, is also nothing more than a theory (however, supported by the fact that Disney periodically withdraws its old hits from sale for a while – isn’t it in order to stimulate the audience’s interest in fresh products?). But even if we consider that in 1976 only science fiction writers could dream of the Internet, scanners and DVD cutters, today such protection from the expansion of the boundaries of the public domain looks very useful.So the big Hollywood studios are unlikely to mourn the Sonny Bono Act.
It is much more difficult for young filmmakers with no money. If you, for example, want to remake a movie from a book that is obviously in the public domain, there are a lot of pitfalls. The book may be “public”, and the film, even the old one, may still be copyrighted. If the copyright for the film has expired, then the copyright for the script may still be in action, so an independent author needs to be extremely careful not to insert into his movie elements that the old screenwriter did not take from the book, but invented himself – for this you can pay the court claim.In addition, the public domain may be an abbreviated magazine publication of a novel, rather than its subsequent extended hardcover edition — if the film inadvertently includes plot twists still protected by copyright, the director is unlikely to be happy with prosecution. If you decide to use the music of a well-known author, then you can easily show your movie only on TV (TV broadcasting does not require special permission), but no one will allow you to publish it on a disc without paying a tidy sum for the soundtrack used.Etc.
And what problems the authors of indie comics face, coming up with names for their superheroes, is difficult to convey. The law does not care that your story was invented by you alone – if someone has already published something similar before you, he can always make claims (even if his copyright has been violated many times before, he can always choose as a target you, and the law will support him). Even James Cameron, who was sued for The Terminator by science fiction writer Harlan Ellison, got burned on this: it is not known for certain whether the director was really inspired by his story The Soldier, but the money had to be shared with Ellison, and his name was added to the credits as a co-author in later reprints of the motion picture.It seems that the truth is said that “everything has already been invented before us,” and even if Cameron is not guilty of anything, this case demonstrates how difficult it is today to create something new without hurting anyone’s copyright. (By the way, even “Steamboat Willie” was not in itself such an original work as it is commonly believed – Disney borrowed its plot from the painting of the same name by Buster Keaton.)
James Cameron on the set of The Terminator
Not everyone realizes the severity of the conditions in which modern authors find themselves.After all, many people want not only to invent new things, but also to work with popular products: write sequels to them, make remixes, use samples, perform covers, create comics and photo collages, shoot film versions. Only parodies can be created free of charge on this material, and even then not all – if such creativity does not fit into the framework of the legal doctrine of “fair use”, which leaves a loophole for working with other people’s products, then you can run into trouble (for example, if through a parody there is some other plot is told, and the judge will suspect that the object of the parody was used only as bait to attract the viewer’s attention).Even for quotation, you can get a hat, because “stimulating the creative enrichment of society”, for which the copyright law was once adopted, is sometimes one wrong step away from what is called plagiarism.
Everything popular today is protected by copyright, and this is understandable: if the author himself does not want to eat sandwiches with red fish, so his descendants want to eat them. But there are also conscious authors – for example, the Grateful Dead group allows fans to make high-quality recordings of their live concerts using professional equipment and does not prevent their distribution, on the contrary, even encourages them, promising not to persecute anyone for “bootlegging”. Others upload their albums to the Web themselves. Some writers are quite comfortable with the fact that their works are surfing the Web and can be downloaded from there for free at any time. And a literary star like Stephen King can even afford the generosity of an independent filmmaker support program. The writer called his philanthropic project “Dollar Babies” – the point is that you can write to King a letter asking him to film any of his stories, and he will give you the rights for a symbolic dollar.The “King of Horrors” is very fond of film adaptations of his work and, in addition, considers it necessary to support young filmmakers who do not have the financial ability to shoot modern stories based on famous stories – he himself admits that market prices protected by copyright are too biting.
Well, we shouldn’t forget about users who also live in a world of temptations. Buy a product or download it from torrents? Call your bar “From Dusk Till Dawn” or not? Why, even uploading video clips to YouTube with rare cameos of your favorite actor and with Michael Jackson’s song playing on the background is already at least a triple violation (video content plus music content plus distribution). In general, we are unlikely to be mistaken if we assume that many Americans would like to revise the copyright law, and not in the direction of tightening, but in the direction of liberalization.
What about other countries? In Europe and Russia, the term of validity of rights in most cases is limited to 70 years after the death of the author, in Canada, China and Japan – 50 years, in India – 60. Everywhere, there are some additional nuances of their own, but the United States still holds the palm by the length of time.
Today, everything that was published in the States prior to 1923 is in the public domain.This border (established in 1976) extends to the array of works of authorship published before the designated date, guaranteeing the legitimacy of their use by everyone – but after 1923, as they say, nuances are possible. At the same time, the border along which the user freelance passes is not floating – it does not automatically move every January 1 one year ahead. The date of the next revision of the conditions, allowing to raise the border of the public domain up the timeline, is clearly fixed in the law: the discussion will take place no earlier than 2019.
Will this shift eventually happen and fall under the Mickey Mouse ice rink created in 2028? It will be visible there. In any case, with or without Mickey, the expansion of the public domain should provoke a creative explosion in many arts, because modern authors will have the opportunity to process and distribute other people’s music, translate and distribute other people’s books, play with images from someone else’s cinema, without fear of retaliation from parties of the copyright holders.Until now, their freedom was limited by 1923 – how much it will move in the event of a revision, one can only guess. Will a comic book icon like Superman, which first appeared in print in 1938, go into the public domain, for example?
However, there is no guarantee that the revision of the dates will not be delayed. After all, not only Disney is interested in continuing to benefit from what belongs to him – any copyright holder (publisher, producer, record company) is vitally interested in preserving its catalog from outside encroachments.So the end of the decade should show just how flexible copyright law is in the United States, and whether it decides to surprise everyone once again. However, if Mickey goes into public use in the foreseeable future, like some Little Red Riding Hood, this will already be enough for the world to turn upside down and cease to be the same forever. The Americans have several years to stay in rosy fantasies in this regard – after all, there is still no need to pay for fantasies of royalties (not counting the purchase of a disc with “Fantasy” by the same Walt Disney).And then the word is for Congress.
All the entertainment of the Great Depression – Weekend – Kommersant
October 24, 1929 went down in US history as “Black Thursday” – the first day of the collapse of the New York Stock Exchange, from which it is customary to count the beginning of the Great Depression. The next decade was a time of massive unemployment, bankruptcy, business closures – and the flourishing of the entertainment industry. Cheap melodramas, gambling and dance marathons not only helped everyone to get away from their daily worries, but also provided hundreds of thousands of people with a stable income.We tell how Mickey Mouse saved factories, pinball – hairdressers and pharmacies, and dancing – hungry people
Text: Ulyana Volokhova
How Mickey Mouse got everyone to work and made a fortune
Demonstration of the cartoon about Mickey Mouse on the streets of London, 1931
Photo: Fox Photos / Getty Images
In 1935, Walt Disney received a medal from the League of Nations for the creation of a character who became “a symbol of absolute goodwill.”He was Mickey Mouse – the League of Nations noted that cartoons with his participation compare favorably with the usual Hollywood gangster films and melodramas, and even recommended them for children to watch. Europe belatedly recognized Mickey Mouse – in the United States by this time he had long been a national treasure and the subject of universal insanity.
Mickey Mouse was first introduced to the public in 1928 – first in the silent “Crazy Airplane”, and six months later in the sound “Steamboat Willie”.Since 1929, the production of cartoons about him has been put on stream – over the next ten years more than a hundred of them will be released. In 1931, Mickey Mouse was first nominated for an Oscar, in 1932 he received an honorary Oscar without any nominations. He was adored so much that he was included in the ballots as an alternative candidate – for the first time his name appeared on the ballot papers already in 1932. Mickey became a real hero of the era: he not only distracted people from the harsh realities of the Great Depression, but literally provided many of them with the opportunity to make ends meet.
Mickey Mouse was the subject of a cult: not only cartoons with his participation were in demand, but any goods in general. Phonographs and radios, wristwatches and combs, bags and briefcases, soap and candy, playing cards and pencils, alarm clocks and book holders, thermoses and cups, notebooks and notepads – his image was everywhere. Dozens of companies and hundreds of thousands of people have been involved in the production of Mickey Mouse products. Books about him were published by at least four publishers, and breakfast cereals were produced by several factories.Even established companies like Cartier offered themed pieces. But if for Cartier it was a tribute to fashion, then for most enterprises, products with the image of Mickey Mouse turned out to be the only salvation in the years of economic collapse – an object of constant demand and a source of stable income.
Ingersoll Mickey Mouse Watch, 1933
Lionel 1935 Mickey Mouse Circus Train Play Set
Mickey Mouse Club, 1930s
Disney Christmas Catalog, 1934
Photo: Walt Disney Enterprises
Ingersoll Watch, on the verge of bankruptcy and preparing for mass layoffs, was saved by a watch with Mickey Mouse. Their production began in 1933, and despite the rather high price for the crisis times of $ 3.25 (about $ 52 in modern terms), the demand turned out to be huge: only on the first day of sales, 11 thousand watches were bought. Just two months later, the company was forced to hire 2,700 new workers to assemble and pack the watches in order to produce 2 million copies over the next year.
Lionel Trains, a toy railroad company, found itself in a similar situation. After the launch of the series about Mickey the Railwayman, she had to expand production – and this at a time when everyone around was rapidly reducing it.At the knitwear factory, which sewed sweatshirts with Mickey Mouse appliqués, workers who remained overtime were provided free three meals a day – the factory could not cope with the volume of orders.
By 1934, the Disney company’s revenue from Mickey merch was about $ 600 thousand per year. The company was doing so well that in 1937 it was able to release its first full-length animated film. It was Snow White and the Seven Dwarfs. The work on the film lasted almost two years and cost $ 1.5 million – an incredible amount for a country that was just beginning to get out of the depression.The costs, however, paid off: the film not only grossed $ 8 million at the box office, but also spawned a new wave of merchandise (factories producing rubber gnomes were forced to work around the clock), finally turning Walt Disney’s studio into a real animation empire.
108 Mickey Mouse cartoons were released from 1929 to 1939
1200 dollars cost a Cartier diamond bracelet with the image of Mickey Mouse
45 pages listing items was in the 1934 Christmas catalog dedicated exclusively to Mickey Mouse
How Shirley Temple made everyone curl and saved the film company
“Baby Burlesks”, 1932-1933
Photo: Universal Pictures
Shortly before the start of the Great Depression, a series of catastrophes hit one of the largest studios in Hollywood, Fox Film Corporation. First, a deal that would have allowed the studio to merge with Metro-Goldwyn-Mayer fell through – it was blocked by the antimonopoly service. The founder of the studio, William Fox, tried to challenge the decision in court, but in the summer of 1929 he got into a car accident and only recovered in the fall, just in time for the stock market crash. Much of his capital was lost, the studio was falling apart, and Fox was removed from the business in 1930 by shareholders, and Stephen R. Kent was called in to replace him in 1932. Already in 1935, he organized the merger of Fox Film with 20th Century Pictures, which resulted in the formation of the 20th Century Fox film studio.However, almost to a greater extent, the salvation of the film studio was the merit not of the new manager, but of the little girl who brought Fox Film a fortune. She was Shirley Temple.
Shirley Temple was born on April 23, 1928. The girl’s mother, Gertrude Temple, was convinced that her daughter would have a brilliant acting career, and did not spare money to develop her artistic inclinations. At the age of three, she sent Shirley to the fashionable Meglin Kiddies dance school, which Hollywood producers often visited in search of children for films.Shirley was noticed by the agents of Baby Burlesks and was offered a shooting contract. “Baby Burlesks” was a cross between a comedy series and a midget show: preschoolers in pin-diapers and adult outfits acted out 10-minute parodies of Hollywood films and satirical sketches of the day. Years later, Shirley claimed that the whole enterprise was a cynical exploitation of childish innocence. It’s hard to argue with that: in two of the eight episodes of the show, Shirley portrayed a prostitute. Shirley was popular with viewers, and the studio transferred her to another project – the 20-minute comedy “Frolics Of Youth”.Shirley took on a permanent role – Mary Lou – and gradually formed a fan base. It was thanks to them that in December 1933 Shirley was noticed by the composer Jay Horny and invited him to a casting at Fox Film. In February 1934 she was approved for the role in the film “Get Up and Sing!”
Get Up and Sing! 1934
Shirley Temple Doll, 1930s
Salvador Dali.“Shirley Temple – the youngest and most sacred monster in the cinema of his time”, 1939
Photo: Fox Film Corporation
Photo: Salvador Dali, Fundacio Gala-Salvador Dali, Figueres
The musical melodrama about the ensemble, on the instructions of the government, traveling around the country in order to raise the spirit of the nation, did not become a commercial success, but brought Shirley fame.Critics vied with each other to praise her work and angelic appearance. Mothers bought polka-dot fabrics in stores to sew dresses for their daughters and their dolls, like the heroine Shirley. Shirley was a star, and Fox immediately took advantage of it.
Uncomplicated melodramas, in which Temple joined quarreling lovers or found parents for herself, cost the company no more than $ 300 thousand per film, and collected $ 1-2 million at the box office. and sing! ”, brought the studio $ 40 million in eight years.
The popularity of Shirley, who won a special Oscar at the age of six, was not greeted with enthusiasm. Graham Greene accused Hollywood of sexualizing childhood. He was supported by Salvador Dali, who in 1939 portrayed her as a sphinx in the painting “Shirley Temple – the youngest and most sacred monster in the cinema of his time.” But for the majority, Shirley Temple was an object of adoration: hairdressers all over the country curled curls for young clients like Shirley’s, and the president himself endured the actress with gratitude.“It’s great,” he said, “that for only 15 cents, everyone can go to the movies, look at the smiling face of a child, and forget about their troubles.” Shirley Temple was the symbol of optimism needed during the depression – no wonder Temple’s fame ended with its end. Despite the fact that she continued to act in the 1940s, the adult Shirley never managed to repeat the success of Shirley the Child, and at the age of 21 she completed her film career.
56 curls were curled by Shirley Temple by her mother every day
19 screenwriters simultaneously scripted films with Shirley Temple at 20th Century Fox
. 4 million copies of the score for the song “On The Good Ship Lollipop”, which Shirley Temple performed in the film “Shining Eyes”, was sold in 1935
How a socialist came up with a board game, and the capitalists earned on it
In 1879, American political economist Henry George wrote his major work, Progress and Poverty. In it, he proclaimed that the land and all its resources should belong to the state, which will evenly distribute income among citizens. The book became a bestseller, and George’s ideas found a huge number of supporters around the world. One of his followers, stenographer and journalist Elizabeth Maggie, decided to popularize George’s ideas. So in 1903 the board game “Landowner” appeared.
The game board was a looped sequence of land plots with a fixed purchase and rental price that increased as you moved along the map. There were two ways to play. The first, utopian, was called “Prosperity”, according to which all players received income every time one of them acquired a new land plot – that is, as George bequeathed, they received their share of the tax on land ownership. In this scenario, all players won, and the game ended when the player with the lowest starting capital doubled it.The second scenario was called “Monopolist” and illustrated the aggressiveness and injustice of the capitalist economy. The player had to buy as many plots as possible and receive income from them every time the opponent was on his land. In this game, the winner was the one who increased his capital and ruined other players.
Maggie received a patent for the game, several companies tried to launch it on the market, but it turned out to be too complicated for the mass consumer. But the “Landowner” was loved by left-wing intellectuals (for example, adored Upton Sinclair) and some economics professors – with the help of a game they showed students the basic principles of the market.Gradually, fans of the game began to make copies and change the rules.
In 1932, Philadelphia businessman Charles Todd invited his childhood friend Esther and her husband Charles Darrow to dinner, and then invited them to play one of the home-made versions of The Landowner. The game so captivated Darrow that, returning home, he drew his own playing field right on the kitchen oilcloth, but he could not find a set of rules from anyone – they were usually explained orally right during the game. Due to the economic crisis, he lost his job, so he had enough time to write his own rules.This is how Monopoly was born.
Charles Darrow, 1958
Elizabeth Maggie for the Washington Evening Star, 1936
Elizabeth Maggie’s patent for the game “Landowner”, 1904
Photo: Anspach archives
Photo: U.S. National Archives
Darrow cleaned out all socialist motives from Maggie’s original version, left one scenario of the game, according to which it was necessary to occupy as many cells on the field as possible and ruin the opponents, and also painted a bright red arrow on the “Start” square.He presented his brainchild to board game company Parker Brothers, but they refused to buy the game from him, citing “52 design mistakes. ” During the year Darrow and his family made sets for Monopoly right at home: he drew playing fields, his wife and son painted money and signed Chance cards. The game was sold at a city department store for $ 4. By Christmas, it became clear that home production was unable to keep up with the growing demand. Then Darrow turned to Parker Brothers again and this time sold the rights to Monopoly for $ 7000 and a percentage of each copy sold.
In 1935, in the first year of sales, 278,000 sets of the game were sold, in the next – 1,750,000. By the 1950s, Darrow had become the world’s first millionaire to make a fortune by creating a board game.
Less lucky Elizabeth Maggie. To settle the copyright issue, the Parker Brothers company in the same 1935 bought the rights to the “Landowner” for $ 500 with the obligation to launch the game on sale. “Landowner” was released in a circulation of 1,500 copies, after which production was closed, explaining the decision by the lack of demand. So the “Landowner” finally became the “Monopolist”, and the game, invented as a criticism of capitalism, proved its strength by its example.
5000 sets of “Monopoly” handcrafted by the Darrow family in 1934
You can circumnavigate the globe 3.5 times if you expand the playing fields from all ever released Monopoly setsElizabeth Maggie reported $ 90,002 as income on the 1940 US Census. As a profession, she wrote: “game maker”
How Superman saved Roosevelt’s “New Deal”
First Edition of Action Comics
At the beginning of 1937, production, profits and wages in the United States almost reached pre-crisis levels thanks to Roosevelt’s “New Deal”.It seemed that the most difficult times are over, but in the fall the economic recession began again in the country – and a new wave of business cuts and layoffs. An unexpected recession split American society: what was previously considered to be Roosevelt’s achievements, they began to reproach him. The antitrust company has been called the bullying of big business, and laws governing occupational health and safety and relations between employers and workers – the “socialization” of the American economy. Confidence in the presidential administration and its policies was declining.Superman came to the aid of Roosevelt.
Superman was the same age as the “New Deal” – Jerry Siegel and Joe Schuster invented it in 1933, but for five years they could not find a publisher for him, until in 1938 National Comics Publications included a comic about Superman in their anthology “Action Comics “. Introducing readers to the superhero, its creators reported: their hero is the defender of the oppressed, who has dedicated his entire existence to helping those in need. This statement is confirmed by the actions of Superman already in the first story: he saves a woman from execution, neutralizes a corrupt official who forces the senator to pass an anti-American law, punishes a husband who beats his wife. But he does all this not in order to reveal the failure of state institutions, but to support their work. Superman proved the innocence of the convict to the governor and asked him to correct the mistake, handed over her husband-rapist to the police, instead of a corrupt senator, he exposed an anti-state conspiracy. All his actions reinforced the slogan with which Roosevelt began the “new course”: “Act – and act now.”
“Action Comics” No. 3, 1938
“Action Comics” # 26, 1940
Superman suggested that the Americans should not wait for a solution to all problems from the state, but work together with it.When the government subsidized small businesses, Superman performed at the circus to save the owner from ruin. The Juvenile Labor Act was ratified – Superman closed the orphanage, turned into a kind of workhouse. The Roosevelt administration was criticized for a new system of labor protection – Superman rescued a miner who fell under the rubble and locked its owner in the mine, so that he, by his own example, was convinced of the need for a working security system.
In the image of a strong and resilient Superman, readers saw the ideal complement to Roosevelt – physically infirm due to polio paralyzed to the waist, but endowed with political wisdom as a fighter against social injustice.Despite the fact that the name of Roosevelt appeared in the comics only once – having exposed doctors who instead of drugs gave patients pills with powdered sugar, Superman called for support of Roosevelt’s charity fund to combat infantile paralysis – Superman was quickly enlisted in the ranks of the New Dealers among the people.
As a public figure supporting Roosevelt’s policies, Superman was quite influential, with new editions of the Action Comics anthology being snapped up on release day. The circulation of the publication has grown 6 times over several years – from 250 thousand copies.copies up to 1.5 million. And this despite the fact that each purchased magazine was read by an average of about ten people. And it’s not just about children: in 1945, when the United States said goodbye to Roosevelt, comics in the United States were regularly read by about 40% of men and almost 30% of women.
10 cents was worth in 1938 the collection of “Action Comics” with the first issue of a comic book about Superman. In 2014, on eBay, a copy of this issue was sold for $ 3,207,852
$ 130 paid in 1938 by National Comics Publications to Joe Schuster and Jerry Siegel for the rights to Superman
95 percent of boys aged 6-11 read comics regularly in the United States in 1947
How pinball saved small businesses and became outlawed
New York City Game Hall, 1930s
Photo: Alamy / TASS
In the 18th century, French soldiers who sailed to America to fight the British for the colonies brought with them a bagatelle – a version of the game for a billiard table, on which natural barriers were created using pins stuck into the cloth.According to legend, the game was invented by the courtiers of Louis XIV for one of the king’s parties. The game took root in the United States and was named “pinball”, from the English “pin” – a pin.
In aristocratic houses, billiard tables were often remade for a new game, but Montague Redgrave was the first to make a business out of this. In 1871, he opened a manufactory for the production of pinball tables, slightly improving the game – the playing field became smaller, the ball was launched not with a cue, but with a plunger, springs were placed in the holes, pushing the ball back onto the table.In this form, the game lasted 60 years, until the demand for cheap entertainment during the Great Depression opened a new page in its history.
The revolution happened in 1931 when David Gottlieb, the owner of a small pinball business, introduced the Baffle Ball to the market, a new model of a gaming table equipped with a coin acceptor. The idea of making pinball paid was not new, the price was new. Gottlieb realized that if the price of the game was reduced from one nickel (5 cents) to a penny (1 cent), then the profit from each machine would increase significantly.
The innovation turned out to be very relevant for small businesses, which were rapidly losing customers and revenue due to the economic crisis. All that the owners of hairdressers, pharmacies, bars, pastry shops and other establishments needed for a stable income was to spend $ 17.5 on a machine. He did the rest himself: he alternately threw 10 balls onto the field when the client dropped one cent into the coin acceptor, and ended the game if all the balls were rolled into the tray. One pinball machine paid for its value in less than a week.The demand for the Baffle Ball was incredible: 55,000 machines were sold in seven months. Even with 400 units per day, Gottlieb’s facility could not meet the demand.
Baffle Ball Pinball Machine, 1931
Marshal Service Destroys Pinball Machines, 1940
Photo: World History Archive / Vostock Photo
1932 was the year of the pinball boom: 150 large and small slot machine companies opened in the United States.Competition demanded ingenuity: the machines became brighter and more attractive, themed issues appeared. In 1933, pinball was electrified – now, with a successful hit in the hole, a bell rang, lights began to blink, and kickers set the ball in motion not under the influence of gravity, but thanks to an electric charge. In 1934, the first automatic scoring mechanism appeared, which responded to the hit of a ball in the hole, in 1935, manufacturers came up with the idea of highlighting targets that needed to be knocked down or, conversely, bypassed by the ball, and developed a mechanism for controlling the tilt and shaking of the table, which ended the game if the player tried to exert physical force on the table.
One of the technical innovations became fatal for pinball – in 1933 the Bally company released the Rocket assault rifle. By maintaining a certain sequence in hits in the holes, it was possible to earn points in it, but the main thing is to cash out the winnings, either by receiving the amount or by continuing the game on it. Legends about the lucky ones who got rich began to spread rapidly throughout the cities, pinball turned into a gambling game that attracted people for a whole day.
During the economic crisis, the government tried not to pay attention to the epidemic of gambling addiction: pinball was criticized, but no measures were taken.Most of the small businesses were kept afloat only by the revenue from the game – the total income from all pinball machines in the United States, according to researchers, exceeded the income of all Hollywood studios during the Great Depression. But immediately with the end of the economic crisis, a real crusade was organized against pinball. Demonstrative destruction of machine guns with sledgehammers, arrests of their owners took place throughout the country, and in most states pinball was banned at the legislative level. In some cities, this ban is still in effect.
$ 150 was a Bally pinball machine Rocket in 1933
The house that Kemmons Wilson bought in 1933 with proceeds from pinball machines he installed in a Memphis department store was worth $ 27,000. A year later, Wilson mortgaged the house and started a construction business, and in 1952 founded the Holiday Innhotel chain.
4999 pinball tables were destroyed in New York from January to October 1942. The search for establishments in which it was possible to play pinball was carried out by a special detachment of police officers of eight people
How soap operas conquered housewives and revolutionized the marketing
Recording of the series “Mother Perkins”, 1933
Photo: Courtesy of the Procter & Gamble Co
In 1930, Irna Phillips, a school drama and acting teacher, came to the Chicago radio station WGN in search of a part-time job.She was hired as a part-time advertising announcer. Merely reading ads soon bored her and began writing scripts for small ad sketches. All sketches were built according to the same pattern: housewives Sue and Irene discussed current political events, the weather – and detergents from Lever Brothers, which was the main sponsor of the show. The format was not new: a few months earlier, the radio station played similar sketches about housewives Clara, Lou and Em, advertising the Colgate-Palmolive Company funds.
The monotonous format quickly tired Irna, and she suggested the radio station to make a full-fledged radio series based on it. This is how Painted Dreams arose, the main character of which, Mother Moynihan, not discouraging and pouring with worldly wisdom, overcame the hardships of the Great Depression together with her large family. The new series was launched on October 20, 1930, giving it the most unpopular daytime among advertisers and listeners. Advertisers naturally did not show interest in him, but among the target audience – housewives who do the day alone cleaning and cooking – he began to rapidly gain popularity.A year later, the first advertiser appeared – a company for the production of semi-finished meat products, followed by others. Irna Phillips’ idea started to generate income.
Soon Procter & Gamble decided to try a new way of promotion. With the onset of the crisis, their sales began to fall rapidly – housewives preferred to save on washing powder and toilet soap, buying the cheapest ones, or even replacing them with ash and chalk. In 1932, Procter & Gamble launched The Puddle Family, followed by Mama Perkins a year later.The latter became a real marketing breakthrough.
Advertising of Oxydol Laundry Detergent, 1938
Packaging of Oxydol washing powder with an advertisement for the TV series “Mother Perkins”, 1930s
Each episode of the show about a widow running a sawmill and raising three children lasted 15 minutes, but during this time the characters in the series managed to mention Oxydol laundry detergent 20 to 25 times. In the first week, WLW radio station, broadcasting “Mammy Perkins”, received 5,000 complaints about the frequency of mentioning the powder, but the growing sales of Oxydol proved the effectiveness of advertising: they doubled in a year.After Mama Perkins, Procter & Gamble launched nine more series for their other detergents, spending almost all of the money allocated for product promotion on them – in 1937, of the $ 4.5 million advertising budget, $ 3.5 was spent only on radio shows.
Other manufacturers of household chemicals and hygiene products, such as Colgate-Palmolive and American Home Products, followed the example of the company, and the name “soap opera” stuck to the profitable advertising format.By the end of the Great Depression, American radio stations broadcast at least 64 of these “soap operas” and listened to 40 million people – almost one in three Americans.
18 soap operas for radio and television were invented by Irna Phillips during her writing career
72 years the longest soap opera by Irna Phillips “The Guiding Star” about the life of a church parish was broadcast. Since 1952, “Guiding Star” has appeared simultaneously on radio and television, and from 1956 to 2009 only on television
Virginia Payne was 25 when she began voicing elderly mother Perkins in 1933.In order not to disappoint fans, in public she appeared in a gray wig, makeup and glasses
How dancing saved from hunger and brought to exhaustion
Bronx Dance Marathon, NY 1935
Photo: Granger / DIOMEDIA
In 1923, Englishmen Oli Finnerty and Edgar Van Ollefin danced for seven hours without stopping. Newspapers called them record holders, and attempts were made around the world to surpass them.In the same year, American Alma Cummings danced for 27 hours in a row, changing six partners, and introduced the fashion for dance marathons in the United States. Since then, American newspapers have regularly reported new records – 56, 69, 82 hours of continuous dance. The new fashion had a downside: one man died of heart failure at the 88th hour of the competition, another participant tried to commit suicide, finishing in fifth place.
Perhaps, if not for the Great Depression, the hobby would have gradually faded away, but the economic crisis turned out to be fertile ground for the prosperity of dance marathons.The audience was attracted by the cheapness and the opportunity to escape from their own problems to the torment of the dancers. Participants were attracted by the prize fund, leaving from $ 500 to $ 5000, but even more – free food and shelter provided by the organizers.
There was no single network of dance marathons, but the conditions varied little. The organizers offered the participants an unprecedented diet for the Great Depression: from 7 to 12 times a day, oatmeal, eggs, ham, toast and milk were placed on the tables near the dance floor.All this could be eaten in unlimited quantities, subject to the main rule: all participants were required to spend 45 minutes out of an hour in motion. It was not required to dance a specific dance, it was enough just to raise one or the other leg above the floor. Most of the daily chores – shaving, styling your hair, washing your face, reading newspapers – had to be done while dancing. If one of the partners fell asleep, the second had to continue to move with him in an embrace, making sure that the sleeper’s knees did not touch the floor – otherwise the couple would be disqualified.For short naps during 15-minute breaks, the participants were put on cots, and a team of doctors monitored the condition of the dancers and, if necessary, helped to cope with sprains, calluses and swelling.
Dance Marathon Recreation Area, 1934
Photo: The University of Wisconsin press
Income from dance marathons not only allowed maintaining such an infrastructure, but also brought impressive profits. A ticket to the show cost 25 cents, the number of viewers could reach 5,000 per day, additional income was brought by advertising, which was placed on the backs of the participants or pulled up banners over the dance floor.The average marathon of the Great Depression lasted more than 100 days – the longest competition was held in Chicago from August 29, 1930 to April 1, 1931. Then the winning couple, Mike Rietof and Edith Badrix, lasted 214 days in the dance and received $ 2,000.
By 1933, the grueling competition had morphed into a true survival reality show. For severity and entertainment, sophisticated tests began to be introduced into the rules, which were started in the evening, when the influx of spectators increased.The most common were the “zombie run” (partners were tied up, blindfolds were put on, and for an hour they were blindly moving around the dance floor, bumping into each other), jumping over obstacles, running in a circle with a partner tied to their backs and running backwards. Often the judges provoked fights between the participants – women’s fights were especially appreciated. Such tests often ended in severe physical injuries, not to mention psychological ones – the exhausted dancers muttered incoherently, raved and literally went crazy in front of the audience.
All this, of course, could not fail to attract the attention of the police, but the authorities did not dare to stop the marathons until the winners were announced, fearing mass riots from the fans. But as soon as the judges announced the winners, dance marathons (and sometimes dancing in general) in this city were immediately banned. According to historians, in the 1930s, dance marathons were held at least once in every American city with a population of 50 thousand or more.
126 couples competed in the 1930 Chicago Dance Marathon
The dance marathons were allowed to sleep for 11 minutes during the 15-minute break.Four minutes before the beep calling for the continuation of the dance, the participants began to wake up. Women who refused to wake up were given snuff or beaten on the cheeks, men were dipped in an ice bath
20 thousand people, according to historians, were involved in the organization of dance marathons during the Great Depression
The main amounts in Russian literature in terms of modern money
Disney’s Wizarding World: Sexism, Exploitation and Dead Animals
More heroes of the Great Depression – in the Telegram channel Weekend 90,000 The world’s largest flower Mickey Mouse appeared in the UAE – Society
EL KUWAIT, February 26./ TASS /. The largest floral installation featuring Mickey Mouse has appeared at the Dubai Miracle Garden in Dubai.
According to the Khaleej Times newspaper, the creation of the installation is timed to coincide with the 90th anniversary of the birth of Mickey Mouse.
According to the newspaper, the 18-meter figure of a mouse consists of almost 100 thousand flowers and plants with a total weight of about 35 tons. The entire structure rests on a steel frame installed on a special foundation made of 50 tons of reinforced concrete. “It took 45 days for a team of more than 100 workers, designers, engineers and florists to create this sculpture,” said Abdel Nasser Rahal, creator and co-founder of Dubai Miracle Garden.
“Mickey Mouse is one of the most iconic and beloved characters in the world, and we are delighted that UAE residents and visitors will be able to see his image,” said Chafik Najia, senior vice president and CEO of The Walt Disney Company. closer to Mickey’s birthday (November 18), we will open six more installations with Disney characters in this park. ”
The publication notes that the sculpture – the first and only Disney symbol ever created in the Middle East – has already been included in the Guinness Book of Records.This is the third record for the Dubai Miracle Garden: in 2013, the park set the record for “the largest vertical garden in the world”, and in 2016 the fleet management was honored for the largest copy of the largest passenger airliner Airbus A380.
About Mickey Mouse
Mickey Mouse is a popular cartoon character, one of the symbols of The Walt Disney Company. Officially, his birthday is November 18, 1928, when the cartoon “Steamboat Willie” was shown, which brought wide popularity to the mouse.
The first short animated films with Mickey Mouse were drawn by cartoonist Ab Iwerks (1901-1971), the main companion of Walt Disney. Until 1947, Disney (1901-1966) personally voiced Mickey Mouse, but due to chronic coughing, he was forced to stop voice acting.
As his popularity grew, Mickey Mouse began appearing in full-length cartoons, television, comics, video games, etc. In 1978, the mouse was the first of the characters in animated films to receive his own star on the Hollywood Walk of Fame.90,000 Singapore Supermarket Guide – Unique Singapore
Almost every shopping center in Singapore has a supermarket. Look for them in basements or on the topmost floors of buildings. Locals prefer to shop at NTUC FairPrice , while foreigners traditionally choose the more European chain Cold Storage . Cold Storage has 48 stores, many of which are located in areas with a large number of expats. Here you can find products of numerous foreign brands (there is even Waitrose!), As well as fresh organic products, a wide variety of seafood, meat, alcohol, fresh fruits, vegetables, bread, and more.
This same chain operates seven exclusive stores Market Place located in Tanglin Mall, Paragon, Raffles City and other locations.
FairPrice owners have competed with Cold Storage by launching a new chain of stores called FairPrice Finest . You’ll find FairPrice Finest in at least 15 stores in Singapore’s largest shopping malls, each with a wide selection of Western, Asian and local brands.There are fruits, vegetables, organic food, meat, poultry, fresh sushi (our choice for a healthy lunch!), Fresh fish, alcohol and much more.
FairPrice branches without Finest add-on are also scattered across the country, although they are smaller than Finest. At the same time, they have less Western products, but they are also cheaper.
A popular hypermarket is also Giant offering a good selection of fruits / vegetables and household supplies at affordable prices.It also sells by-products such as clothing, furniture, toys, stationery. However, despite the attractive prices, the number of imported items is quite limited here.
The cheapest local supermarket is Sheng Siong . This network is often undeservedly overlooked, with 50 or more branches scattered deep in the rear of the country. In the meantime, in addition to very pleasant prices, the main reason for visiting Sheng Siong is the huge selection of selected seafood, including frogs and live lobsters.In addition, Western brands are represented here: dairy products, alcohol, semi-finished products, hygiene items and the most necessary household items. Fruits and vegetables are generally of high quality, although only the most persistent will withstand the famous durian flavor!
Quality meat and meat products are sold at The Butcher ( www . thebutcher . com . sg ), 90 Swiss Butcher9.swissbutchery.sg ), Mmmm! ( mmmm.com.sg ) and Huber’s Butchery ( www.hubers.com.sg ). Check out The Meat Club ( themeatclub.com.sg ), which specializes in premium Australian meat. What’s more, the store offers a unique and flexible Auto-Pilot model that will keep the fresh produce you need at your doorstep every 4 weeks. You don’t have to place a new order, take on any commitments, or worry about the details – the shipping address or product list can be easily changed at any time.
The Meat Club offers a huge amount of meat products, and all animals feed exclusively on grass, do not receive hormonal nutrition, are kept not in cages, but in natural conditions. This meat is gluten-free and its production is in accordance with Muslim canons. Some time ago, the store launched a new line of minced vegetables, useful for children. Cooking cutlets from such minced meat will take no more than 10 minutes – just a godsend for dinner on a busy working day! Free shipping on orders over S $ 60.
For delicacies such as truffle oil, Italian sausages and fine wines, visit Tanglin Village or Culina (Dempsey Hill).
Looking for fresh natural fish or meat? Contact The Fishwives ( thefishwives.com ), whose merchandise is imported directly from farms in Australia and New Zealand. They also sell numerous delicacies such as fresh cheeses and homemade snacks like The Whole Kitchen’s assorted nuts or gluten-free bread. Free shipping on orders over S $ 180.
If Singaporeans don’t go to supermarkets, they go to wet markets, which are located in every district of the city. Most markets open at 6 am and close by noon. The counters are bursting with the freshest meat, fish, a huge selection of fruits and vegetables, as well as local herbs and spices. The best markets in the city are: Chinatown wet market, Tiong Bahru wet market, Geylang Serai wet market, Senoko fishery port (fish at a wholesale price, the market is open from 1 am to 6 am all days except Monday) and the largest indoor Market – Tekka wet market , which is located in the heart of the Indian Quarter and, unlike others, is open until 5pm daily.
The famous multi-storey shopping center Mustafa is open around the clock, and here you can buy absolutely everything: from a few kilograms of fresh apricots to a professional Nikon camera. In addition, there is an excellent selection of goods that cannot be found in other supermarkets in the city, such as dill, nuts and dried fruits at ridiculous prices, buckwheat, spices and seasonings, and much more.
- You need $ 1 to get a cart.Money will be refunded when the cart is returned.
- In the seafood section, fresh fish can be cut to your liking. When buying whole fish, ask them to remove the entrails and / or cut them up. The bones are wrapped for you.
- Feel free to ask Google for help – locals often name certain products differently.
- Strange smell in the room, most likely durian. Humble yourself, you can’t run away from him!
Convenience is just a click away
Recently, online shopping is gaining popularity, when you can replenish food and household supplies without leaving your home.
One of the largest Singaporean online supermarkets is Lazada , which has more than 35 thousand items of various goods. Thanks to modern technologies and logistics solutions, shopping becomes very easy, convenient, profitable and enjoyable in all respects. The main idea of Lazada is to save customers time and money and allow them to spend these resources on more significant aspects of life, be it communication with family, entertainment with children or rare moments “for themselves.”
To place an order in such an online supermarket, you just need to visit the website www.lazada.sg or download an application from the App Store or Google Play. Delivery of products is free (if the order amount is S $ 100 or more) in two-hour intervals. That is, you do not have to wait for food all day long, significantly adjusting your plans.
Other advantages of online shopping through Lazada include significant savings in taxi or parking, the ability to purchase groceries and household goods at significantly lower prices compared to large local supermarkets, and the absence of the need to carry heavy bags from the store.Thanks to technology, it makes our life much easier!
We also advise you to pay attention to OpenTaste ( www.opentaste.sg ). An online platform that claims to be the global farmers market.
OpenTaste sells the freshest produce at wholesale prices, be it meat, dairy, fruit, vegetables or a variety of long-term shelf life products. This means that shopping here can cost you 30-50% less than similar goods in neighboring supermarkets or specialized online stores! At the same time, the choice of organic products, such as fruits, vegetables and meat, is also quite extensive.
Premium members (S $ 49.99 per year or S $ 5.99 per month) are eligible for free shipping on orders over S $ 49, plus a 2% bonus on every purchase. Everyone else gets free delivery for large orders over S $ 150 and small packages over S $ 49. Smaller orders will cost S $ 4.95 – S $ 6.95 to ship.
Specialized grocery stores
Sasha ‘ s Fine Foods / sashasfinefoods.com
This one-stop-shop online store opened in 2011 and has become popular for its huge list of carefully selected premium meats, seafood and many other groceries.
Every year, the portal’s founder, Sasha Conlan, travels to meet her suppliers and personally inspect farms and fisheries around the world, from the English hinterland to the shores of New Zealand’s Alpine rivers and Australian cattle pastures.This is the difference between Sasha’s Fine Foods store and competitors: involvement and direct participation in the selection process of the highest quality products from different countries on the part of its owner. Sasha Conlan is sure that there is no other way to find out for certain how the food offered to you got on the table.
The best-selling items in the store are Mount Cook, a New Zealand alpine river salmon, especially loved by children for its soft and low-fat taste, Wicks Manor Farm’s naturally grown English pork and chicken.In addition, there are a number of other premium fresh ingredients on the list that do not contain hormones or antibiotics. In general, this site is for those who want to be sure that they are buying products from reliable manufacturers.
Delivery of orders over S $ 200 is free, otherwise – S $ 10. Orders over S $ 250 will be delivered free of charge on the same day. Delivery is made any day of the week.
Little Farms / littlefarms.com
This chain, recently launched on our island, consists of 4 branches scattered around the city, renowned for its fresh, organic and ethically correct products. From fresh seafood to avocados and acai, Little Farms sourced most of its range directly from Australia. Delivery to Singapore is made several times a week, so the buyer can always count on the freshest food possible.
Free shipping on orders over S $ 85.90,000 Rag & Bone and Lacoste celebrate Mickey Mouse’s birthday Source:
American brand Rag & Bone has partnered with Disney on a limited edition capsule collection for Mickey Mouse’s 90th anniversary, which will include T-shirts, sweaters, chinos, denim jackets, sneakers and other basic items ranging from $ 150 to $ 2,995.Items featuring Mickey Mouse graphics will go on sale November 1st.
Two well-known brands already had a similar experience in creative collaboration in 2017, which resulted in a limited edition capsule dedicated to the movie Star Wars: The Last Jedi.
Another collaboration with the participation of the iconic animated mouse is dedicated to two events at once: in addition to the film company itself, the French brand Lacoste celebrates its 85th anniversary. The pre-premiere of the collection took place at Disneyland Paris, where almost 30 journalists from Europe, Turkey, Brazil and South Korea were invited.This will be the second capsule in the Lacoste Holiday Collector’s anniversary series, which will include the brand’s signature men’s and women’s T-shirts, polos, sweatshirts, adorned with rather catchy images of Mickey and Mini and the crocodile logo modestly placed in the bottom corner of the product.The collection will also include footwear and accessories and will go on sale first in the US and will be available internationally from November 14th.
Other brands did not remain aside from the celebration of the anniversary of the mouse. Previously, their versions of the collections were presented by Gucci, H&M and Moschino, Stradivarius, Boohoo and the Russian clothing brand Tvoe.
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