What is a poster board: Poster Boards – Walmart.com

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Poster Board – Labor Compliance

Highway construction site poster board

The poster board is an exhibit containing various posters that are required by state and federal law. The prime contractor is responsible to construct a poster board that contains all required posters and place it on the project site of work.

Examples



  • Federal and state funded poster board example (PDF) These posters are to be displayed on projects that are state and federally funded.
  • State funded only poster board example (PDF) These posters are to be displayed on projects that are state funded only.
  • Federal funded only poster board example (PDF) These posters are to be displayed on projects that are federally funded only.

Poster board guidelines

  1. Posters must contain information relevant to the project and must be legible
  2. Poster board must include all required posters
  3. Poster board must be displayed starting the first work day until project is 100 percent complete
  4. Poster board must be located on the project site of work, not at off-site facilities
  5. Poster board must be accessible to all employees at all times
  6. Contact information is required to be inserted on poster boards (PDF)
  7. Poster board must contain all wage determinations contained in the contract
  8. Poster board must contain any wage conformances by the U. S. Department of Labor

Order or download and print posters

  • MnDOT, county, city, consultant, contractor personnel and other interested parties shall complete a poster board request form (PDF), save the document and attach it to an email to [email protected] Incomplete forms will not be processed.
  • Questions about the poster requirements should be directed to Clancy Finnegan at 651-366-4204.
  • Note that the federal and/or state wage decision, along with the state truck rental rate decision has not been included; the contractor shall obtain this information from its contract with the contracting agency.
Downloadable posters

  1. ARRA – Whistleblower Poster (PDF) (11 x 17) – Information about whistleblower protections under the Recovery Act
  2. U.S. DOL – Equal Opportunity is the Law (PDF) (11 x 17)
  3. MnDOT – Notice To Workers (PDF) (8. 5 x 14)
  4. MnDOT – Notice of Nondiscrimination in Employment (PDF) (8.5 x 14)
  5. FHWA – Notice (PDF) (8.5 x 14)
  6. Mn/DLI – OSHA – Safety and Health Protection on the Job (PDF) (8.75 x 11.25)
  7. Mn/DLI – MN Workers Compensation Employee Rights & Responsibilities (PDF) (8.75 x 11.25)
  8. Mn/DLI – Employee Rights – State Minimum Wage (PDF) (8.5 x 11)
  9. USDOL – Employee Rights Under the Davis-Bacon Act (PDF) (11 x 17)
  10. USDOL – Employee Rights – Federal Minimum Wage (PDF) (11 x 17)
  11. USDOL – Employee Rights – Family Medical Leave Act (PDF) (11 x 17)
  12. MnDOT – American’s With Disabilities Act – Alternative Posters (PDF) (8.5 x 11)
  13. Equal Opportunity is the Law Supplement (PDF) (8.5 x 11)
  14. FHWA – Pay Transparency (PDF) (8. 5 x 11)
  15. USDOL – USERRA (PDF) (8.5 x 11)
  16. USDOL – Employee Polygraph (PDF) (11 x 17)

Presentation Boards/Posters – Research Fair success

Presentation Boards/Posters – Research Fair success – LibGuides at Bluffton University
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The Research Fair is a science-fair-style event, often called a “poster session” at large conferences.  In that format, presenters use a large poster to display information, and then stand at a table or easel with that poster to speak with event guests who want to know more about the presenter’s research.

Musselman Library provides a three-panel display board upon which Research Fair attendees may design a visual display or attach a poster.   These are not required for Research Fair presentations, but they are strongly recommended.  This page explains why they’re a good idea, and what you can do to create a successful poster or display board.

A Good Idea Because…

A poster or display board is a good idea for the Research Fair because it:

  • Serves as a good physical backdrop for your presentation
  • Provides an easy way to display photographs, charts, or graphs related to your presentation
  • Complements a laptop-based presentation, or any other props you might use
  • Attracts visitors to your project (A board or poster with your presentation title displayed prominently in a big, clear font is a great way to catch the eye of people browsing the fair)
  • Reminds you of your talking points [Displaying your research question and key findings, or highlights from your experience, or basics of your creative process – any of this – can be good reminders you can see with a quick glance]

The library, with help from the Learning Resource Center, regularly hosts poster creation workshops in the weeks prior to any year’s Research Fair.   Watch for an announcement about workshop dates and times.

Sharing an Experience or Internship?

If your presentation relates to an internship, pre-professional experience, or other kind of experiential learning, here are some additional ideas:

  • Make connections between your experience and the coursework that prepared you for it
  • Include reflections on the experience — your own, those of clients, and/or those of supervisors
  • Use a quote from these reflections and enlarge it as a visual component for your poster
  • Include photographs from your experience
  • Offer advice to others who might want to pursue something similar

Purpose and Audience

PURPOSE:  Your poster presentation board is meant to help convey the topic, key points, and takeaways from your project.   It should stand on its own, but it should also serve as a conversation starter. Think of it like a movie trailer – post just enough there to get your audience interested in hearing more from you!

AUDIENCE:  Your audience will consist of fellow students, faculty, staff, and community members.  Use language they’ll all understand, and avoid acronyms and abbreviations.

TAKEAWAYS:  What three ideas should your guests take away from your presentation?  Include these takeaways in your board design.

Words, words, words…

TEXT: 

  • Use a computer and a program like Microsoft Word, Google Docs, or PowerPoint to create and print your board’s text
  • Use three fonts or fewer (try Calibri, Ariel, Times New Roman)  
  • Avoid hand-writing your content  
  • Make sure everything on your board is readable from 4-6 feet away (headings = 30-60pt font; regular text = 24pt)
  • Left-justify larger chunks of text
  • Aim for 300-800 words total on your poster
  • Avoid acronyms and jargon which may be unfamiliar to your audience

TITLE: 

  • Every board needs a title – 5 to 10 words long
  • Place the title of your project across the top center of your board
  • Make sure the title is clearly readable from 10 feet away

COLORS:  

  • Keep your color scheme simple
  • Dark letters on light background is ideal
  • A plain white background is best; color backgrounds are more informal
  • Be mindful of the possibility of colorblind visitors

Design and Layout

LAYOUT:  

  • Use the center panel of the board to convey the most important information.
  • Use the left and right wings for supporting/additional information. 
  • Place the most important information at eye level height when your board is placed on a table.
  • Blank space is important – don’t overcrowd your board. 
  • Consider numbering your images or panels to help a visitor understand your layout.

SIMPLE GRAPHICS: 

  • Do incorporate a few crisp photographs if they support your project.
  • Do use simple charts and graphs and include basic descriptions so visitors can understand your data.
  • Avoid complex tables; they’re hard to understand at a glance.

COLLABORATORS:  Be sure to include the names of all collaborators to a group project poster.

CITATIONS:  Include a list of references for any information you cite on your poster.

PUTTING IT TOGETHER: 

  • Test a dry layout first.
  • Have at least one other person look over your poster’s layout before you attach permanently.  
  • Use double-sided tape or glue stick to attach printouts to your board. (Glue sticks are usually available for sale in the bookstore.  You can also use the supply available in the Curriculum Resource Center on the library’s 4th floor)

Campus Resources for Poster Creation

Musselman Library’s Curriculum Resource Center stocks construction paper and bulletin board paper in many colors, available for purchase for a small fee.  Scissors, tape, glue sticks, and Ellison stencil dies are kept in the production area and can be used anytime the library is open.

Bluffton’s Writing Center and Learning Resource Center can assist you with reviewing the text or layout of your poster.

The Pi Delta Research Grant Program can be a potential funding source for students who wish to design and professionally print a large-format poster.   Application instructions are at the grant program website.

DIY poster board photo collage

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Looking for the perfect wall decor for a teen bedroom or college dorm room with minimal damage to the walls? Follow these simple steps to create a DIY poster board photo collage.

Last year we completed my daughter Emma’s teen bedroom makeover. We created a more grown-up space for her with areas for studying, getting ready for her day, and a comfortable place just to hang out in. She wanted a white and gray room with touches of gold and we are so happy with the outcome of her room makeover.

Kids and teens with phones love taking photos. I mean honestly don’t we all love to document our lives? I know I do! And what’s more fun than displaying the pictures we take. I remember as a teenager covering my closet doors in snapshots of my friends and me. Did you do that too?

For your convenience, I’ve included links to items used in this post. These are affiliate links which means we may earn a small commission at no extra cost to you. You can read our full disclosure policy here.

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We had added a beautiful grid style gallery wall above her dresser when we completed her room makeover which she loves. But it’s not super easy to change out those photos since they are in frames. Plus…there are only 9 frames. Not nearly enough! If you have girls you know how many pictures they take.

We needed to come up with an idea so she could add more candid photos of her friends and family. Since I had just completed her room makeover I wanted to find a way to minimize the damage to her freshly painted walls. A DIY photo collage on poster board was the perfect solution! That way we could tape pictures to one or two poster boards and just have to attach the boards to the wall rather than individual photos taped all over the wall.

While Emma went to work selecting the photos she wanted to print I ran to the store for some supplies. By adding the photos to a new album on her phone Emma was able to easily upload that album to Shutterfly for printing. Shutterfly usually has some sort of promotion going on so this project was fairly inexpensive. And they make it super easy for you to pick your prints up the same day at Walgreens, Target or CVS. Or you can choose to have them shipped directly to your house.

For your convenience, I’ve included links to items used in this post. As an Amazon Associate, we earn from qualifying purchases. You can read our full affiliate disclosure policy here.

Supplies needed

  • Heavyweight posterboard
  • Double-sided tape
  • Command strips
  • Paper trimmer
  • Photos

All the photos were printed in a standard 4×6 and we had a mix of vertical and horizontal pictures. We also trimmed some of the prints to a 4×4 size. Emma started laying out the prints on the poster board as she liked them piecing the different sizes together to fit on the board. Once she had all her pictures laid out she was able to easily lift each one to add the double stick tape to the backs and adhere to the poster boards.

We used a heavyweight poster board so that it would be strong enough to hold the weight of all the photos once they were taped on. After all the pictures were attached we used command strips to hang the poster boards directly onto the wall.

Putting the two poster boards together in the corner filled that space in her room above her cozy chair.

I’m going, to be honest, I’d love my kid’s rooms to look just like a Pottery Barn Teen catalog. But I had to put my visions aside for this DIY poster board photo collage project because it was Emma’s vision for her room!

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Sometimes the decor in our kids’ and teens’ rooms isn’t necessarily perfect and magazine-worthy. But I bet it’s just perfect to them! And isn’t creating a space in our homes just for them to retreat to in this crazy world more important than having a picture-perfect space?

More Posts You May Enjoy:

  • Teen Girl Bedroom Makeover | Final Reveal
  • Simple Teen Photo Wall
  • Gallery Wall | Teen Girl Bedroom
  • Teen Boy Bedroom Wall Decor
  • 8 Simple Steps to Build a Pallet Headboard
  • Quaranteened | 150 Social Distancing Ideas for Teens

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Design and Print Poster Boards at Home with iClickn’Print.

It’s an inevitable part of having a child in a school system: the poster board school project. Often it turns out to be more work for the parents than for the child. Putting together one by hand can turn into a mess of markers and glue. If your child’s handwriting isn’t a work of art, then the end result won’t be, either. Paying to have one printed provides professional results, but using an industrial-sized printer might put a dent in your wallet. Luckily, there’s an easy, inexpensive way to create professional-looking poster boards at home: iClicknprint’s layering technique.

Although standard printers can only produce standard-sized pages, you can use any printer to create an oversized poster board using software from iClicknprint. iClicknprint divides the total board into panels that print onto standard sheets of paper. By assembling the panels, you can cover a poster board to create a professional project with a single image.

The process is simple: all you need is a poster board from Royal Brites or Geographics and a printer. The poster board can be any size. iClicknprint will know whether it requires four, six, or forty-six sheets of paper to cover it. It will even print out partial sheets to fill out the edges of the poster board perfectly. All of this is done automatically when you input the size of your poster board.

Using iClicknprint, it’s easy to see what your poster board will look like. You can place any arrangement of text on the board, along with clip art supplied from a generous collection. Arranging items and altering their size is a simple matter of clicking and dragging. The text can overlap onto as many pages as necessary—which means that the font size and images can be as large as you like. And when it comes time to print, all you need is a regular printer—no special equipment. A typical poster board will print out over six to eight sheets of paper. Take the finished result and layer it over your poster board to create the effect of a professionally printed project that’s sure to impress the classroom.

How to Get Good Poster Board Printing Deals

How To Get Good Poster Board Printing Deals 

  Poster Board Prints

There is no doubt that you need effective and reliable advertising prints for your business or project, but the big problem is, most quality prints cost a lot. How do you get the best prints for the best price? One of the most common and most efficient materials for business and personal printing jobs is a poster board. Posterboards or poster board is a display board used for flat presentations. It is usually a large sheet of cardboard enforced with other types of materials. A poster board is considered one of the most common types of printing material because it’s easy to print on and will work for almost all types of projects. But large size printing on poster boards may become too expensive to use. And using additional enhancements such as frames and mounts could also add up to your advertising expenses. The best way is to find poster board printing deals for your project.

Look For Specialized Trade Printers

There are a lot of trade printers out there but how do you make sure you are using the services of a specialized trade printer like ours? The key is to find printers that exclusively offer the type of printing you need. Specialization is the key since this way trade printers will be able to offer the best quality service for customers. Check out official reviews and ratings from clients who have recently tried their services.

Choose Reliable Wholesale Printers 

Wholesale printers will take wholesale printing projects for a good price. With wholesale printing, you get discounts and good deals, and of course, your printing job gets done fast. Wholesale printers have highly specialized equipment, improved printing technologies, and efficient staff that will handle any kind of wholesale jobs quickly. Contact wholesale printers for your poster board printing needs and have your project ready as soon as possible.

Get The Best Deals All Year Round

Printing deals are mostly available during special days of the month as well as special occasions. Special events and occasions like Christmas, New Year’s, and Valentine’s Day, 4th of July, Halloween, Thanksgiving and more. You can also find special discounted deals on prints during Black Friday or Cyber Monday. Take note of these special days so you can prepare your poster board printing projects ahead of time.

Posterboard Printing Alternatives

Sometimes it’s good to shop around so you can find a better alternative for expensive printing materials.  Depending on the job at hand, poster board printing could be affordable or outrageously expensive. But why rely on this material alone when you have a few good options:

  • Dibond Prints – this is printing on very high-quality aluminum sheets resulting in stunning and colorful prints that will surely last. This is more preferred by artists, homeowners, and gallery owners because it offers the best striking results.
  • Sintra prints – this is a better type of PVC printing that will last for years. This is the perfect choice for outdoor signage.
  • Foamcore prints – this is quality foam core printing that will yield stunning results; these are ideal for indoor printing.

POSTER PRESENTATIONS

Design your own large format poster using PowerPoint.

  • If your data is already in a PowerPoint presentation, you will need at least one square foot of poster space for each slide.
  • If you have many tables and graphs, you may need even more square feet.
  • If your data is already in a word processor format with standard 12 point font, you will need approximately 4 square feet of poster space for each page of text in the word processor file.
  • If you have many tables and graphs you may need even more square feet.

Creative Communications can print posters up to 60” wide by any length. However, PowerPoint has a maximum page size of 56. ” Therefore, if you need a poster that is larger than 56”, set the page size in PowerPoint to exactly half of the finished poster size. We will enlarge it 200% when printing. For example, if the final poster size should be 36” x 72”, set up the file to 18” x 36” and instruct us to enlarge it by 200%. For example:

Finished Poster Size Page Size in PPT Enlargement when printed
36″ x 48″ 36″ x 48″ 100%
36″ x 56″ 36″ x 56″ 100%
36″ x 60″ 18″ x 30″ 200%
36″ x 72″ 18″ x 36″ 200%
48″ x 56″ 48″ x 56″ 100%
48″ x 60″ 24″ x 30″ 200%
48″ x 72″ 24″ x 36″ 200%
48″ x 84″ 24″ x 42″ 200%
48″ x 96″ 24″ x 48″ 200%

Files can only be enlarged or shrunk proportionally, so be sure the aspect ratio of your page size in PowerPoint matches that of the final poster size.

Note: If you change the page size after creating the poster, it can create problems. Text may be hidden by inserted figures so proof the poster thoroughly. Do not allow text or pictures to hang over the edge of the poster or they will be cropped off when printed.

Note that inserted images will be scaled out of proportion because of the change in page size. To resize the images, right-click on the image and select “Size and Position.” Click on the “Size” tab, if not already selected, and make sure the scale percentage is the same for height and width. (e.g., 100% height and 100% width).

How to create an effective poster presentation

Organizers of nursing conferences depend on nurses who have created new programs or are doing research to submit their work for presentation at conferences. Through these presentations, nursing knowledge is disseminated.

If you belong to a professional organization, you’ve probably received at least one call for abstracts. Arriving well in advance of the conference date, this is an invitation to submit an abstract for presentation at the conference. You may have the choice of submitting an abstract for either an oral (podium) presentation or a poster presentation. Poster presentations can be a good way to get started presenting your work—and they’re a great opportunity to get feedback and suggestions from colleagues.

Congrats! Now get started.

It’s exciting to get a letter or e-mail telling you that your poster proposal has been accepted for a conference. But don’t waste timing resting on your laurels. When asked what they’ve learned about doing posters, many experienced presenters say they wish they’d begun their poster design earlier because the process took much longer than they anticipated. So to avoid a time crunch, start designing your poster shortly after your abstract is accepted.

Unlike an oral presentation, the poster itself should do most of the talking about your project. Good design matters. It allows you to tell the “story” of your work more effectively.

Begin by carefully reviewing the poster guidelines for the conference. These guidelines specify what size the poster should be and how it will be displayed—tabletop, corkboard, or easel. Poster size affects how much information you can put on the poster. Allowable poster sizes for conferences vary widely.

Poster content should closely follow the format of the abstract you submitted. But keep in mind that a poster is not an abstract. With a poster, your goal is to tell a clear, simple story of your work. If your poster topic is a project or an organizational innovation, see Sample conference poster for ideas on what content to put where by clicking on the PDF icon above.

In contrast, a poster that presents research findings should include:

  • background and significance of the study
  • aims of the study
  • methods
  • results
  • discussion and implications.

Many healthcare organizations and universities have graphic design resources available to assist with poster design. Some organizations even ask presenters to use a specific template. Today many posters are designed with Microsoft PowerPoint templates, but you can also lay out the sections of your poster on a large piece of poster board (available at art supply or office supply stores) before finalizing it. Or you might consider using an Internet vendor (such as www.makesigns.com). Many vendors not only guide you through poster design but also can print and ship your poster.

The maxim “less is more” is good advice to follow for a poster. Although you may be tempted to include every detail of your project or research, you won’t have enough space to do this. What’s more, you shouldn’t do this; it would make your poster too busy.
Here are some design tips to follow:

  • Leave adequate white space. Some empty space is critical to readability and legibility. Without it, the reader has no visual pauses.
  • Convey your message clearly. The poster should capture the attention of attendees and convey at least one significant idea they’ll remember. Most people spend 3 to 5 minutes viewing a poster, so use plain, descriptive language that leaves no doubt what your poster is about. Generally, posters are read from left to right; organize the content with this in mind. When possible, lead the viewer through the logical flow using bold take-home points or arrows.
  • Use a visual image. People retain visual images longer than the written word, so aim for at least one visual image—a photograph, an illustration, a graph.
  • Make it readable. Design the poster so it can be read from a distance of 4′ to 6′. To accomplish this, lettering has to be at least 1″ high. The title should be readable from 15′ to 20′ away, with letters 2″ to 3″ high. Try to have high contrast between the background and text. Generally, a lighter background with darker text is easier to read.
  • Pick fonts carefully. Arial and Tahoma are examples of nonserif fonts that work well for poster titles. Serif fonts, such as Times New Roman and Courier, are easier to read at smaller sizes and work well for body text. Having too many font types on a poster can be distracting, so use at most two to three fonts, with bold or italics for emphasis only. Avoid all uppercase letters (capitals) in your poster, as this makes material harder to read.
  • Use color sparingly. Although most presenters want colorful posters, color must be incorporated carefully. Blue and green are popular because they’re considered calming.
  • Ask colleagues for help. If this is your first time designing a poster, ask an experienced colleague for help. Before the poster is printed, have colleagues familiar with your subject area review it for clarity and possible errors. Proofread the poster carefully before you transport it to the conference.

Transporting and setting up your poster

Posters can be delivered to the conference site by overnight services, such as FedEx or UPS, but many presenters prefer to hand-carry them in poster canisters or portfolios. Normally, posters are set up just before the conference begins. You should receive advance guidelines from conference organizers telling you how to set up your poster. If the poster will be attached to corkboard, find out if you’re expected to bring the required materials (usually pushpins or Velcro strips) to adhere it.

Most professional meeting agendas set aside specific times for poster presentations. Many organizations offer continuing education credit for poster session attendance. Be aware that if your poster is accepted at a conference, a presenter familiar with the project or research is expected to be available during poster sessions to answer questions.

A networking opportunity

Poster presentations are excellent opportunities not just to showcase your work but also to network with colleagues who have similar interests. Effective presenters introduce themselves to attendees and “walk” them through their poster, often adding information that they think will interest them. Some attendees may want to take the information back to their organizations, so consider having handouts available
to distribute at the conference. Also, bring your business cards or written contact information to give to participants.

From poster to article?

Interest in your poster by conference attendees may inspire you to take the next step—turning it into an article. Often, journal editors attend specialty conferences and visit poster exhibits. This can be a good opportunity to query them about their journals’ potential interest in your topic.

Presenting a poster is a chance to learn from attendees about aspects of your work that particularly resonate with your audience. This can give you a better idea of how to present your work in a journal article to ensure it’s informative and interesting and provides clear implications for the nursing profession.

Poster sessions have become an important part of most professional conferences and are an excellent way for presenters to share their work. Enjoy the experience of proudly standing next to your poster and discussing your work with interested colleagues.

Selected references</b.

Blakesley D, Brizee A. Designing research posters. Purdue University Writing Lab. 2008. http://owl.english.purdue.edu/media/pdf/20080626013023_727.pdf. Accessed July 20, 2010.

Briggs DJ. A practical guide to designing posters for presentation. Nurs Stand. 2009;23(34):35-39.

Halligan P. Poster presentations: valuing all forms of evidence. Nurse Educ Pract. 2008;8:41-45.

Keely BR. Planning and creating effective scientific posters. J Contin Educ Nurs. 2004;35(4):182-185.

Moore LW, Augspurger P, King MO, Proffitt C. Insights on the poster presentation and presentation process. Appl Nurs Res. 2001;14(2):100-104.

Sherman RO. Writing abstracts for podium and poster presentations. In: Saver C. ed. Anatomy of Writing for Publication for Nurses. Indianapolis, IN: Sigma Theta Tau International; 2011.

University of Buffalo Libraries. Poster presentations: designing effective posters. http://library.buffalo.edu/asl/guides/bio/posters.html. Accessed July 20, 2010.

Rose O. Sherman is director of the Nursing Leadership Institute and associate professor of nursing at the Christine E. Lynn College of Nursing at Florida Atlantic University in Boca Raton. She can be reached at [email protected]

90,000 Poster types

A poster is a large image visible from afar, usually with a short advertising, informational, educational or campaigning text.

The main task of a poster is to attract attention, and convey information through an image with a minimum amount of text, then the following requirements are imposed on it: the possibility of quick and not distorted perception at a distance, high information content of all elements (images, text) and presentation of information in such a way that it was perceived as a whole and was remembered for a long time. For this reason, posters most often use images of objects, photographs of places or events, contour graphics and other similar images. Also very important is the correct selection of text information and the choice of the most suitable font, the choice of color and the competent choice of the place in which the elements of the poster will be located.

Posters are printed on a wide variety of materials: plain and photo paper, self-adhesive film, plastic, fabric, natural canvas and many other media.The dimensions of the poster are usually standard sheets from A3 – 297×420 mm, to A1 – 594×841 mm. Less commonly, posters are printed on A0 paper – 841×1189 mm. To protect the surface from moisture and mechanical damage, the poster can be laminated or varnished with VD or UV varnishes. For more convenient fastening of the poster to the surface, use double-sided tape, which is glued to the back of the poster.

Posters can be divided into three main types according to their purpose:

1 Posters for political agitation. These posters, as the name implies, are used by various political parties and trends during the election campaign as a visual advertisement of their candidate. This type of posters, in turn, is subdivided into:

  • Presentation: serve to represent the candidate (contain his last name, first name, patronymic, photograph, less often biography, necessarily the slogan of his election campaign).
  • Informational: serve the purpose of quickly and inexpensively informing the population about a political event (contain information about important events, any changes in the election campaign, often contain a candidate’s program).
  • Posters with a portrait of the candidate: serve to raise the politician’s awareness.

Political posters are mainly distributed through posting, distribution and mailing to mailboxes. When posting political posters in crowded places, you need to take care of a good, strong fastening of the poster, and make sure that without special devices vandals and representatives of a competing politician cannot reach it, and they can rip or ruin the poster.

2 Advertising and information posters.They are used in cases when it is necessary to inform people about any upcoming events, promotions, sales of goods or the appearance of a new product on the market.

3 Educational posters and visual aids. Designed to explain new scientific knowledge and the principle of action, any mechanisms or placement of visual diagrams used in teaching students, conducting trainings and master classes.

The MoscowBrand printing house will be happy to develop the design and undertake the production of posters of any type.In our work we use technologies of large-format, digital and offset printing, without restrictions on the number of copies in the circulation ordered by you.

90,000 POSTER AND ITS INFLUENCE ON THE MODERN TEENAGER

POSTER AND ITS INFLUENCE ON THE MODERN TEENAGER

Bibisheva A.A. 1Podgornova A.V. 1Danilova A. R. 1


1MOU Secondary School No. 43 Tver

Egorova N.Yu. 1


1MOU “Secondary School No. 43Tver “


The text of the work is placed without images and formulas.
The full version of the work is available in the “Work files” tab in PDF format

Today we can see many bright posters everywhere that grab our attention. They are everywhere – on the streets, in shops, in transport and even at school. They form an integral part of the look of a modern city. And yet, do we always notice and remember the information that the poster carries?

The theme of this work was prompted by a chance.In October 2015-2016 academic year, a group of students from secondary school №43 had the opportunity to visit the cultural capital of our country – St. Petersburg. Having penetrated the atmosphere of this city, having received a lot of impressions and a charge of excellent mood, the guys wanted to share their knowledge and impressions with other students of the school. It was decided to arrange five thematic wall newspapers dedicated to the history, architecture, culture of St. Petersburg, and for the most curious readers interesting questions were formulated and prizes were prepared.Imagine the authors’ surprise that in six months only two students (out of almost 1200) attempted to answer simple questions to receive a gift – a pen with the school’s logo. Of course, a wall newspaper is not a poster, but what if educational and social posters placed in the school also do not arouse interest among students and remain unnoticed by them. To test this hypothesis, it was decided to conduct our own research.

The purpose of this work: to find out whether the posters placed in the school have an impact on the students of the secondary school №43.

Tasks:

  1. To study the literature and Internet resources on the prerequisites for the emergence and development of posters, including domestic ones.

  2. Conduct a questionnaire and an experiment to determine the influence of the poster, including the educational one, on the schoolchildren.

To solve the set tasks, the materials of collections devoted to the art of the poster were studied (Russian poster.XX century. Masterpieces. Grew up. State b-ka; Auth. Entry. Art. and cat. S.N. Artamonov. M .: “Contact-Culture”, 2000; Russian poster. Favorites. Compiled by A.E. Snopkov, P.A. Snopkov, A.F. Shklyaruk The author of the text is T.N. Tolstaya, designer Shklyaruk A.F. – M .: Kontakt-kultura, 2006), articles in periodicals, including those published on the Internet (Igoshina T.S. Design of a poster for social advertising, basic principles of expressiveness and relevance // Architecton: Izvestiya vuzov. – № 14 – Supplement, July 2006), album by Valery Chumakov.Slogans in lithographs. – M .: Institute of Experimental Sociology, 1997, a documentary story by Efim Efimovsky “. .. Our” Battle Pencil “about the activities of the organization of the same name will not be blunt.

For the design of the illustrations, Internet resources were involved in the work.

A survey of students in grades 5-11 of secondary school №43 and an experiment to determine the influence of a poster on a modern teenager was carried out.

II.The poster and its impact on the modern teenager

  1. From the history of the emergence and development of the poster

    1. Background and development of the poster

“… The poster should tell figuratively and succinctly – about the main thing …

The poster must first of all be a work of art

catchy, memorable, as laconic as possible

and necessarily imaginative and poetic.

V. S. Ivanov

The word “poster” has a foreign origin from the German Plakat or the French placard , which means ad , poster or from the Dutch verb anplakken (stick, nail).

According to S.I. Ozhegova, wall poster is a large drawing with explanatory campaigning, advertising or educational text. 1

In other dictionaries, for example, in the explanatory dictionary of V.I. Dahl and DN Ushakov, the word “poster” is used in two meanings: a passport for people of the taxable estate or a large colored drawing with a short text, hung out on the street or in a public place for the purpose of announcing something or advertising. 2

According to the definition of modern researchers, a poster is a catchy, as a rule, a large-format image, accompanied by a short text, made for agitation, advertising, informational or educational purposes. 3

The poster should be perceived from a great distance, standing out from other sources of information.

It is believed that the first poster appeared in antiquity. Of course, these images can be called posters conditionally, since they bear little resemblance to modern samples, however, they can be considered prototypes of a modern poster, since they were already used to convey information. These were rather announcements, for example, about the capture of escaped slaves.Greek and Roman civilizations arose as commercial (maritime) civilizations and therefore posters could be used as announcements of interesting commercial offers. Ancient culture originated in Greece and Rome. Architecture, sculpture, and theatrical art were widely developed. The prototypes of the posters were used to announce the performances.

There is an assumption that the first printed poster was issued in 1482 by the English bookseller Batdold. He used it to draw the attention of buyers to the publication of Euclid’s Geometry.It is not known why the first objects of advertising were printed publications, however, the first poster that has survived to this day also advertised the book. In 1491, a poster was published offering the chivalrous novel The Beautiful Melusine. Perhaps this is due to the fact that it was at this time (about 1450) that book printing appeared in Europe.

Until the sixties of the XIX century, posters were most often monochrome (printed on paper in black on a white or colored background).Printing was carried out from a stone, on which a pattern was applied using a special chemical composition. This method was invented by the German lithographer Alois Senefelder in 1796. 1 At the same time, a cheap method of producing paper sheets of regular and large format appeared, which replaced expensive hand-made paper. In 1827, the technique of color lithography was invented, which made it possible to abandon the manual coloring of monochrome prints.

The leading role in the development of color lithographic printing was played by England, which in the middle of the 19th century was one of the most developed industrial powers.It was here at this time that the most powerful printing presses were produced. In addition, England was a leader in the production of bright and transparent printing inks, especially well suited for poster printing. 2

In 1866, the rules for creating an advertising poster first appeared, which were formulated by the famous French artist Jules Cheret. He believed that the image of the poster should be catchy, the text should be laconic to attract the attention of the audience.

At the same time, artists such as A.Toulouse-Lautrec and T. Steinlein. Most of the posters from this period are in the Art Nouveau style. This is, first of all, the design style, which is characterized by the thesis “form in art is more important than content”, characterized by refinement, sophistication, spirituality, changeability. Artists use faded, muted colors, smooth, complex lines, as symbols – fancy flowers, marine rarities, waves, female images.

At the end of the 19th and beginning of the 20th century, there is a boom in this mass communication.The poster changes the face of cities, becomes an integral part of the industrial society. The richness of events, wide technical capabilities, as well as the demand for promotional products made the poster the most popular and accessible way of conveying information.

Thus, the poster is an art form brought to life by the need to convey information. The main prerequisites for the emergence and development of the poster can be considered the socio-economic conditions and technical capabilities that have appeared in the industrial society.

    1. Development of a domestic poster.

The predecessors of Russian posters are posters. They were published from the end of the XVIII century, which announced fairs, folk festivals, circus performances and other entertainment events. However, it is hardly possible to establish the date of birth of the first Russian poster, since some researchers believe that the first Russian posters were popular prints of the early 19th century, while others were lithographs.But it is obvious that the birth of Russian posters falls on the first half of the 19th century. The first posters were of an advertising nature. Russian poster is notable for its stylistic diversity. The main role in the orientation of Russian posters towards the Art Nouveau style was played by the First International Exhibition of Art Posters, which took place in 1897 in the halls of the Society for the Encouragement of Arts in St. Petersburg. After this exhibition, an advertising poster attracts the attention of artists working for the World of Art magazine.

Then the neo-Russian style gained popularity, the source of which was Russian folk art – popular print, woodcarving, embroidery.A distinctive feature of this style is the abundance of ornament and pattern.

From the beginning of the 19th century to 1914, the Russian art poster made a big step in its development. In each of its forms, works were created that gave rise to the traditions of the genre, which enriched the art of poster and continue to do so to this day.

During the First World War, Russian posters acquired a pronounced social connotation. L. Pasternak’s poster “To help the victims of the war” has become a symbol of the times.

During the Civil War, posters had two directions: heroic and satirical.

In the 1920s. “Windows of Growth” became a form of poster art, in which VV Mayakovsky actively worked (he was the soul of the matter – he wrote texts and accompanied them with drawings). So the telegrams coming from the front turned into posters in a few hours. In one night, dozens of posters were created and reproduced by hand, and in the morning on the streets in the windows of empty shops were already hanging “ROSTA Windows”, telling about the latest news in a visual and witty form.

With the introduction of the New Economic Policy, the advertising poster has become very popular. At this time, up to fifty posters were issued, up to a hundred signs. 1 The most famous artist of those years was A.N. Rochenko. He creates not only advertising posters, but also movie posters, which use the method of photomontage.

In 1939, a collective of poster artists, “Battle Pencil”, appeared. In Volt Suslov’s essay, the role of the poster is shown as follows: “When the Nazi hordes piled on our country, they immediately remembered the first pencil-painters.Already on July 23, 1941, V. Kurdov, N. Muratov, I. Ets, V. Galba were urgently summoned by a messenger to the Leningrad Union of Artists. The task was clear: we need a battle poster! But which one? About what? Yury Nikolaevich Petrov, member of the LOSKh board, took the Pravda newspaper and read aloud the article “Fascism is the enemy of mankind! Death to fascism! ” The title of the article became the title of the first poster of the “Battle Pencil” during the Great Patriotic War. A few days later he already appeared on the streets of the city …

The Fighting Pencil artists not only called for the fight against the sworn enemy, not only tried to maintain morale in Leningraders, but also taught how to use weapons, fight to the last bullet, defend their homes and factories. “ 1

During the Great Patriotic War, the poster acquires the power of the most important means of agitation. The most popular is the poster of I.M. Toidze “The Motherland Calls!”, He responded to the feelings and thoughts of the Soviet people. Memorable was the poster of NN Vatolina and NV Denisov “Don’t talk!”

With the beginning of the offensive of the Soviet army, the character of the poster also changed.Its main theme is the belief in a quick victory. This faith is imbued with the posters of L. Golovanov, V. Ivanov, A. Kokorekin.

In the post-war period, the poster continues to fight for peace, for the restoration of the country, for international solidarity. The poster artists who worked in this area were S.O. Savostyuk and U.B. Uspensky, E.S. Zwick and O.D. Maslyakov.

In the 1980s, there were two thematic areas: support for the ideas of perestroika and the rethinking of Russian history.In these directions, posters were written “We will not let it happen again!” E. Tsvika and “A. D. Sakharov – the beacon of conscience” V. A. Vaganov.

In the 90s of the XX century, this trend continued. V. Chumakov is a famous artist who painted the Tver Museum named after V.I. M.E. Saltykov-Shchedrin, created a series of posters dedicated to rethinking the transitional era of the 90s. 1

According to some researchers, the last decade of the 20th century was not the best time in the history of Russian posters.Artists create posters that are distinguished by the depth of reflection on the fate of the country and people, the reassessment of values, the sharpness of judgments and reflections “about time and about oneself.” An example is A. Logvin’s poster “Life is Good”. 2

According to T. Tolstoy, at present, poster art is beginning to die, as “it has lost its meaning and lost its language, it has nothing and nothing to talk about”. 3 Now the poster is persistently looking for new ways, new forms of applying its forces.This direction is developed by masters A. Kolosov, I. Gurevich, V. Chaika and others. They are working in a new unconventional poster form. An example is the poster of S. Bulkin, E. Mikheeva “Choice”.

Thus, the domestic poster appeared in the 19th century as an advertising poster. At the beginning of the 20th century, it acquires a pronounced social coloring and is used by artists to reflect their own position, attitude to the socio-political situation. The Soviet government put the poster at the service of ideology.During this period, the poster becomes the most important means of agitation and propaganda. The 80-90s, according to researchers, became a period of decline and decline for the poster. Artists try to convey through the poster their thoughts “about time and about themselves”, they are looking for new, non-traditional forms of this kind of art.

  1. Types and functions of the poster

The poster is not long reading,

Treat the viewer with care, courtesy…

The viewer looked and was enveloped in thought,

This is the poster.

Denis (artist V.N.Denisov)

Researchers have presented various options for the classification of posters. But they are always based on the genre of the poster. The following types of posters can be distinguished:

  • Playbill

  • Political

  • Agitational

  • Movie poster

  • Musical poster

  • Sports poster

  • Social poster

  • Concept poster

  • Advertising poster

  • Training poster.

A poster in any of these areas is subject to several principles:

  • Unambiguousness – the need for an unambiguous interpretation of the created image, otherwise it will be impossible to achieve the desired effect (most often a measure that excludes multiplicity of interpretation is the addition of a text commentary by the author: a slogan or slogan)

  • Laconic – the pace of modern life requires clear and vivid images, short and boring phrases that people are able to perceive literally “on the go” in the bustle of a modern city street.

  • Synchronicity – the use of a modern aesthetic system in relation to the addressee in the poster. 1

Whatever the type of poster, its audience or content, there are rules that can be followed to make it as effective as possible. This is, first of all, size, since a large-scale image most of all attracts attention and impresses the imagination. And, of course, the location of the poster, because a poster placed in crowded places (along highways, on the walls of buildings) will never go unnoticed.

Thus, despite the variety of types, orientation, target audience of the poster, it is called upon to fulfill its main functions: capturing the viewer’s attention and imagination, influencing his life position and, ultimately, choice.

3 . Studying the influence of posters on the modern teenager

Own research was started by compiling the questions of the questionnaire (Appendix 1).It was decided to conduct a survey among students of grades 5-11 of secondary school №43, since the children of this category are more conscious than primary school students about the survey.

A total of 166 people were interviewed. Of these, grade 5 – 21, grade 6 – 23, grade 7 – 27, grade 8 – 15, grade 9 – 25, grade 10 – 27, grade 11 – 28 people.

It turned out that most of the respondents have an idea of ​​what a poster is. Summing up the students’ answers, we can formulate a definition: a poster is an image, a drawing on paper that carries certain information.Some of the guys fleshed out their answer by describing the poster as an advertisement, image, announcement or source of information. (Appendix 4, Fig. 1)

Among the types of posters listed in the questionnaire, the guys most often pay attention to advertising posters and movie posters (Appendix 4, Fig. 2), moreover, boys notice advertising posters more, and girls – movie posters. Other types of posters are less popular among respondents, but it can be noted that girls pay more attention to theater and music posters, as well as educational posters, while boys are attracted to sports posters.(Appendix 4, Fig. 3).

Respondents were divided on the function of the poster. 66 people believe that the main function of a poster is to convey information, 36 people – to attract attention, 33 students – advertising and 13 respondents – an incentive to action, a call. (Appendix 4, Fig. 4) Moreover, boys mention the advertising function of the poster more often than girls, which corresponds to the results of the questionnaire survey on the second question.

When asked where the posters can be most often seen, most of the students noted streets, public transport stops, and vehicles.(Appendix 4, Fig. 5)

When asked what attracts attention in the poster – bright design or content (textual appeal), 114 people noted the bright design and only 73 – the content of the posters.

An analysis of the answers to the question of whether the content of posters affects modern adolescents showed that 63.3% of the surveyed girls and 43.7% of boys are susceptible to the influence of posters. The guys wrote that when they saw a movie poster, they felt a desire to watch a movie, and when they noticed an advertisement for a product, they wanted to buy it.Those students who noted the lack of influence of the poster, explained this by the fact that they have their own opinion. (Appendix 4, Fig. 6)

When listing the most famous posters, the respondents in grades 9-11 mentioned Soviet posters: “Motherland calls!”, “Have you signed up as a volunteer?”, “Don’t talk!” The next most popular is the political poster. Students in grades 5-11 most often mention the propaganda poster of the Liberal Democratic Party. Advertising posters include advertisements for mobile operators, Internet providers, gyms and food.

Despite the fact that only 53% of students noted the influence of the poster, 78% of the respondents believe that posters are needed, as they represent a publicly available source of information, draw attention to public issues, and diversify transport trips. Those who do not see the need for posters motivate their answer by the fact that any information is available on the Internet.

After analyzing the results of the questionnaire, it was decided to conduct an experiment.Since all the respondents are school students, the educational poster was chosen as the object of the study. According to the results of the survey, only 27% of the respondents noted that they pay attention to educational posters.

For the experiment, posters of various content were purchased and placed in the recreations of the school. (Appendix 2)

A week later, students were asked if they had noticed the appearance of new posters in the school. The survey was carried out in the same classes, so comparison of the survey results is permissible.The questions are presented in Appendix 3.

The survey involved 171 people. Of these, 20 people in the 5th grade, 23 – 6th grade, 27 people in the 7th grade, 22 students in the 8th grade, 23 – 9th grade, 28-10th grade and 27 eleventh graders. The analysis of the questionnaires showed that out of 171 respondents, only 20% noticed the appearance of new posters at school (for comparison, 27% of students mentioned educational posters in the first questionnaire). Moreover, the most observant students were students in the parallels of the 6th and 11th grades (33% and 43% of the respondents, respectively).Less attentive – 9th and 10th grades. (Appendix 4, Fig. 7)

Of the five posters used in the experiment, the children most often mentioned the poster “Correct posture”, placed near the medical office. Less “noticeable” was the poster “My Country – Russia” located at the stand “Calendar of Historical Dates”.

In the process of questioning and conducting the experiment, it was also revealed that students do not always understand the essence of the issue, although the authors tried to make them as accessible and simple as possible.For example, when asked which posters appeared at the school since October 27, 2016, some of the guys answered by naming advertisements for mobile operators (located on city streets) or sports nutrition (at the entrance to specialized stores). Apparently, this problem is due to the fact that students read inattentively, which means that it is difficult for them to understand the meaning of what they have read.

Thus, in the course of the study, the hypothesis was confirmed that modern schoolchildren do not pay attention to the posters placed in the school, despite the brightness of their design and, undoubtedly, the significance of the transmitted information.Pupils know what a poster is, name the main functions of a poster (conveying information, attracting attention, prompting to action), but only 53% of the total number of respondents acknowledge the influence of this information. The conducted questioning and experiment revealed one of the possible reasons for this tendency – inattention when reading and, as a result, misunderstanding of the meaning of what was read.

III. Conclusion

After studying the literature and analyzing the survey and experiment data, the following conclusions can be drawn:

  1. The poster is an art form brought to life by the need to convey information.The main prerequisites for the emergence and development of the poster can be considered the socio-economic conditions and technical capabilities that have appeared in the industrial society.

The domestic poster appeared in the 19th century as an advertising poster. At the beginning of the 20th century, it acquires a pronounced social coloring and is used by artists to reflect their own position, attitude to the socio-political situation. The Soviet government put the poster at the service of ideology.During this period, the poster becomes the most important means of agitation and propaganda. The 80-90s, according to researchers, became a period of decline and decline for the poster. Artists try to convey through the poster their thoughts “about time and about themselves”, they are looking for new, non-traditional forms of this kind of art.

Despite the variety of types, orientation, target audience of the poster, it is called upon to fulfill its main functions: capturing the attention and imagination of the viewer, influencing his life position and, ultimately, choice.

  1. The study confirmed the hypothesis that modern schoolchildren do not always pay attention to the posters placed at school, despite the brightness of their design and, undoubtedly, the significance of the transmitted information.

Pupils know what a poster is, name the main functions of a poster (conveying information, attracting attention, prompting for action), however, only 53% of the total number of respondents acknowledge the influence of this information.The conducted questioning and experiment revealed one of the possible reasons for this tendency – inattention when reading and, as a result, misunderstanding of the meaning of what was read. Perhaps the neglect of the poster by a significant part of students confirms the thesis of some researchers that now the poster as an art form is in decline, and the Internet is the main source of information for modern adolescents.

The results of the study make one think about ways to solve this problem.Perhaps this question will form the basis of a project aimed at drawing the attention of students to the information contained in the educational poster.

IV. Literature

  1. Great Soviet Encyclopedia [Electronic resource. Access mode: http://bse.sci-lib.com/article070814.html]

  2. Valery Chumakov. Slogans in lithographs. – M .: Institute of Experimental Sociology, 1997

  3. Vashik K.The reality of utopia. Russian poster art of the 20th century. [lane. with him. Cyril Levinson]. – M., Progress-Tradition, 2004

  4. Efim Efimovsky. “… OUR” BATTLE PENCIL “WILL NOT BE DUE. History in faces. A documentary story. – LLC Publishing House Levsha. St. Petersburg”. – St. Petersburg, 2008

  5. Igoshina T.S. Social advertising poster design, basic principles of expressiveness and relevance // Architecton: Izvestiya vuzov.- No. 14 – Appendix, July 2006 [Access mode: http://archvuz.ru/2006_22/10]

  6. The conceptual poster is shown in the Tretyakov Gallery [Electronic resource. Access mode: http://tvkultura.ru/article/show/article_id/62910/]

  7. Lezhen E.E. KA poster is a means of political agitation in the 1917-1930s. // Bulletin of the Saratov State Social and Economic University. – No. 3, 2013.- p. 122-124

  8. New encyclopedic dictionary. – M .: Great Russian Encyclopedia, 2001

  9. Ozhegov S.I. Explanatory dictionary of the Russian language. – M .: Onyx Publishing House: Mir and Education Publishing House, 2008

  10. Russian poster. Favorites. Compiled by A.E. Snopkov, P.A. Snopkov, A.F. Shklyaruk The author of the text is T.N. Tolstaya, designer Shklyaruk A.F. – M .: Kontakt-culture, 2006

  11. Russian poster. XX century. Masterpieces. Grew up. State b-ka; Auth. Entry. Art. and cat. S.N. Artamonov. M .: “Contact-Culture”, 2000

  12. Ushakov D.N. Explanatory dictionary of the Russian language [Electronic resource. Access mode http://ushakovdictionary.ru/word.php?wordid=48724]

Annex 1

Questionnaire questions for students in grades 5-11 of the secondary school №43

Appendix 2

Experiment Posters and Placements

Poster title

Location

Coats of arms and flags of the subjects of the Russian Federation

In the cabinet of history

Rules of conduct for a child on the street

In the lobby of the first floor

Correct posture

At the medical office

Rules of conduct for pedestrians on the road

At the stand “School Press Center informs” in the recreation of the second floor

My country is Russia

At the stand “Calendar of Historical Dates” in the recreation of the second floor

Appendix 3

Experiment questionnaire

Appendix 4

Results of a study of the influence of posters on the modern adolescent

Rice.1. Results of the survey

on the question “What is a poster?”

Rice. 2 Results of the survey

on the question “What types of posters do you most often pay attention to?”

Rice.3.Results of the questionnaire on the question

“What types of posters do you most often pay attention to?”

Rice. 4 Results of the questionnaire on the question

“What, in your opinion, are the main functions of a poster?”

Rice.5 Results of the questionnaire on the question

“Where can you most often see posters?”

Fig. 6 Results of the questionnaire survey

“Does the content of the posters affect you?”

Rice.7 Results of the survey on the question “Have you noticed the appearance of new posters in the school in the period from October 27, 2016?”

1 Ozhegov S.I. Explanatory dictionary of the Russian language. – M .: Onyx Publishing House: Mir and Education Publishing House, 2008. – P.425

2 Ushakov D.N. Explanatory dictionary of the Russian language [Electronic resource. Access mode http://ushakovdictionary.ru/word.php? wordid = 48724]

3 New Encyclopedic Dictionary. – M .: Great Russian Encyclopedia, 2001 .– P.921

1 Great Soviet Encyclopedia [Electronic resource. Access mode: http://bse.sci-lib.com/article070814.html]

2 Vasik K. The reality of utopia. Russian poster art of the 20th century. [lane. with him. Cyril Levinson]. – M., Progress-Tradition, 2004 .– P.10

1 Russian poster.XX century. Masterpieces. Grew up. State b-ka; Auth. Entry. Art. and cat. S.N. Artamonov. M .: “Contact-Culture”, 2000. – P. 7

1 Efim Efimovsky. “… OUR” BATTLE PENCIL “WILL NOT BE DUE. History in faces. A documentary story. – LLC Publishing House Levsha. St. Petersburg”. – St. Petersburg, 2008, S. 24-25

1 Valery Chumakov. Slogans in lithographs. – M .: Institute of Experimental Sociology, 1997

2 Russian poster.XX century. Masterpieces. Grew up. State b-ka; Auth. Entry. Art. and cat. S.N. Artamonov. M .: “Contact-Culture”, 2000. – P. 10

3 Russian poster. Favorites. Compiled by A.E. Snopkov, P.A. Snopkov, A.F. Shklyaruk The author of the text is T.N. Tolstaya, designer Shklyaruk A.F. – M .: Kontakt-culture, 2006. – P.5

1 Igoshina T.S. Social advertising poster design, basic principles of expressiveness and relevance // Architecton: Izvestiya vuzov. – No. 14 – Appendix, July 2006 [Access mode: http: // archvuz.ru / 2006_22 / 10]

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How to make a poster

Very often, marketers use posters in their advertising campaigns. We analyze how to make it, what to look for when designing and where it is better to place it.

The poster is a real art. Marketers, designers and artists around the world compete in the beauty, efficiency and originality of their masterpieces.

But creating a poster is not as easy as it might seem.Designers need to consider a bunch of details both during the creation process and after. We read, save and learn new things.

What is a poster

The poster is not only beautiful images of celebrities who were glued to the walls in childhood. Broadly speaking, poster is a catchy image with short text, made for campaigning, advertising or educational purposes.

A modern poster is primarily associated with advertising, which is not entirely true.An informational and design poster is no less popular.

Informational poster is most often found in the form of various posters. The main purpose of such posters is to convey important cultural information to the audience, announcement of events.

Playbill of The Weeping Game

Posters began to be used in interior decoration . They look just as cool as paintings or other decorative items.

Fineartrussia

Specially made posters can also be used for decoration.

Advertising and text posters find their lovers. This style of design is called Scandinavian.

Poster History

Despite the fact that the first “traces” of posters are found in Ancient Egypt (images with information about escaped slaves), it is customary to call the artist Jules Cheret the father of the poster. The Frenchman, in the opinion of many, is an artist of relatively small talent, which, however, did not prevent him from becoming the creator of a new genre. In 1866, he opened a workshop for the production of lithographic paintings, which was the beginning of the poster.

Another Frenchman, Henri de Toulouse-Lautrec, raised the poster to the level of high art.

The poster was in full bloom in the USSR. The Soviet poster is a prime example of 20th century social posters.

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! / Slider!

Everyone was involved in the poster art: from beginner advertisers to poets and writers. And the works of futurist poets can be safely attributed to masterpieces.

And posters from the times of wars and revolutions are striking in their political directness and ideology. In difficult times for the country, newspapers were not published very often – they were replaced by posters.

A Soviet social propaganda poster is a picture understandable to the broad masses and a short energetic text.

Soviet anti-alcohol posters

The posters clearly explained why alcohol is harmful to humans.

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! / Slider!

Travel posters of the USSR

If you think that the Soviet Union was a closed country where only a select few could go, then you are mistaken.Foreign tourists were lured in by all means, since the country needed currency. Here are some examples of posters from Intourist.

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American Political Poster

Movie posters

Dutch social poster

Alcohol increases the risk of road accidents

It is better to wear short hair than to lose it.

The casing was too high

English Promotional Poster

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How to Make a Promotional Poster

A poster, like any advertising product, must attract attention.Therefore, it is very important to make it attractive. Here are the basic rules to follow when creating a poster.

Bright image

As it is called in marketing – an eye-stopper. The main task is to attract attention, arouse curiosity. A non-standard image or a bright picture can act as an i-stopper.

Use one image and do not forget that the poster will be large, so the picture must be of good resolution!

Header

A heading is optional, but in most cases it won’t hurt.Like a picture, it must attract attention, which means it must be read from a distance.

The title can be the name of a promotion, the name of a product, or a message about a sale.

Text

The less text, the better. The font should be large. When composing text, you need to highlight the trademark and logo.

Use no more than two fonts: one for body text, one for heading.

Color

Choose bright, contrasting colors.Contrasting shades blend better and make the poster easier to read.

Professional Tips

Thomas Russell, Lecturer at the Institute of Contemporary Studies at the Advertising Agencies Association, shares his tips for creating an advertising poster.

  • Simplify. Posters should immediately grab attention and quickly communicate the main idea.
  • Show the benefits of the product.
  • Embrace the power of color. The brighter the ad, the better.In moderation.
  • Avoid ambiguity. Not everyone can immediately understand your game, accept it, and respond positively. If you are not 100% sure, it is best not to use ambiguous images and texts.
  • The text should be as light and easy to read as possible.

10 Signs of a Good Promotion Poster

FreelanceToday experts shared the features of a great poster. You have already read some of the above, but you will learn a few for the first time.

  • Good readability.
  • Contrast.
  • Size and location. The format of the poster depends on where it will be placed. It is important that there is no interference. The poster must be in a dominant position.
  • The poster should work, regardless of size. If the media writes about your advertising campaign and puts a photo of your poster on the pages of the publication, it should still work. For this, it is important to arrange it correctly.
  • Large images.
  • Negative space. Designers should not fill the entire space, they should leave free “air”. To do this, for example, you can increase the distance between letters, words and lines.
  • Call to Action. After all, the purpose of the poster is to get people to take some action.
  • Unusual typography. The poster is one of those genres where you can safely experiment with lettering. But, of course, don’t overdo it.
  • Handmade. Hand-drawn drawings or handwritten text are eye-catching and highly regarded.
  • Insolence. Don’t be afraid to go outside the box and use unusual elements.

Where to get images for the poster

Draw yourself

If you do not want to use the images available in the access, so that your images will be used in work by someone else, create them yourself!

You can use a graphics tablet, Adobe Illustrator, Photoshop, or other tools to create images.

Free Download

There are enough resources with free pictures.The same Flickr. But the danger is that thousands of marketers like you can search for images on these resources. In addition, not all photographs can be used in advertising, primarily because none of the people in the photographs signed the model’s release.

Buy on stock

The best option is to buy an image in a photo bank. If you do not know which license to choose for a specific project, here is an article where everything is detailed.

See more photos at PressFoto.

How and where to display posters

The placement of the poster depends on its type. If this is an advertising poster, then first of all it is placed on the street: special stands, walls of buildings, fences, stops – wherever as many passers-by as possible would notice it. It is important that nothing around distracts from the poster and does not interfere with it. He needs to be the center of attention.

In addition, advertising posters are published in print media.

The same applies to the information poster, for which the main thing is to reach a large audience.

Decorative posters are a different matter. Here are some tips for placing them.

Posters look most advantageous on plain surfaces. It doesn’t matter where exactly: in the living room, in the kitchen, in the bathroom or in the restaurant.

In addition, posters can be positioned in different ways on the wall.

Horizontal row.

Any empty space can be filled in this way.

Collage of four posters.

This arrangement is ideal for rooms with high ceilings.

Symmetrical arrangement.

If you have multiple posters of the same size, symmetry is for you. In addition, it will help to visually balance the interior of the room.

Asymmetrical arrangement.

It is better to use posters of different sizes for this placement. Posters can be hung however you like.

Poster constructors

If you try, you can make a poster yourself, without even resorting to the help of designers.Check out some very handy and versatile poster maker tools.

Canva

An excellent resource for creating not only posters, but also banners, business cards and various illustrations. You don’t need to have any special skills to draw a cool poster.

Large tools and capabilities for both drawing and image editing. And numerous templates make the process easier and faster.

Lucidpress

Online editor.Canva is slightly inferior in the set of tools and templates. However, it is great for quickly creating an uncomplicated poster.

Movie Poster Maker

Especially for those who want to create their own movie posters and posters!

Online Poster Editor

If you urgently need to make a simple poster, this online resource is just for you!

Go deeper into theory

You can read a little at your leisure.It never hurts.

Books

General History of Art. Graphics

You can start with the history of graphics and poster art.

Advertising in the poster

Collection of over 500 selected Russian advertising posters.

Blue. Color history

For those who pay great attention to color. A novelty on the book market is a study by the French medievalist Michel Pastouraud on the history of blue in Western culture.It should be very interesting.

Color Design Workbook

For those fluent in English, an excellent book on the use of color in design.

Basics of style in typography

Bestseller in the world of English typography. The authority of the book is recognized as lovers of the classics, and there and supporters of the avant-garde.

Sites

Color Lovers

An excellent site for the selection of color schemes.

Sphere

Matching colors according to color theory. Scientific approach to the choice of shades.

Hex

Popular web design color palette with codes.

Letterday

An excellent resource for fonts, typography, lettering and lettering. You can learn something or just read something new.

Baubauhaus

Cool typography library.

A selection of cool posters

Here’s where you can find lots of ideas, see what others are creating, and just admire some cool poster designs.

Poster Design on Pinterest

50 inspirational advertising posters

And some more cool posters

We are sure you can’t wait to start making posters!

Similar

Poster.Poster Creation – Online Presentation

1. poster

How to make a poster
Very often in educational work we are
everyone lacks bright graphic works,
which draw attention to
problem, and make people think.

3. What is a poster?

Poster – announcement, poster, stick,
glue – catchy, usually
large format accompanied by
a short text made in the campaign,
advertising, informational or educational purposes.
In modern design, the poster is perceived as
as “condensed into a clear visual formula
message intended for a contemporary for
conclusions and concrete actions ”. This formula is
reflects a certain level of graphic
design and informs about the subject
communications.

4. History of the poster

The poster is believed to have originated from
evolution from type playbills and
ads, which are more and more place 90 044
occupied ornament and figured images in
Western Europe in the second half of the 19th century.
Despite the fact that the first “traces” of posters
are found in Ancient Egypt (image
with information about escaped slaves), the father of poster
nevertheless, it is customary to call the artist Jules Cheret.
French, according to many, is an artist
relatively small talent, which, however,
did not prevent him from becoming the creator of a new genre.
In 1866 he opened workshop
for the production of lithographic paintings, which is
and was the beginning of the poster.

5.Jules Cheret

Until the second half of the 19th century, a poster was called a
sometimes large engravings by
propaganda role (for example, “flying sheets”
period of the Peasant War and the Reformation in
Germany (16th century) (also referred to as
splint).
The rise in popularity of the poster is associated with an increase in
socio-political and cultural life
(development of entertainment establishments, increase of 90,044
number of industrial and artistic 90,044
exhibitions, with the appearance of rallies and 90,044
manifestations).Then posters were created
manually or by lithography.
Most posters of this time at
mainly used a large number of
ornamental and decorative compositions
(Art Nouveau style), excluding works
French artist A. Toulouse-Lautrec.
During this time,
gradual transition from book and magazine graphics in the Art Nouveau style and
naturalistic painting style to
style of easel painting.

8. Another Frenchman, Henri de Toulouse-Lautrec, raised the poster to the level of high art.

9. Soviet poster

The real heyday of the poster came in the USSR. Soviet
the poster is a prime example of 20th century social posters.
Everyone was engaged in poster art: from beginners
advertisers to poets and writers. And the works of futurist poets can be safely classified as masterpieces.
For example, posters of Vl. Mayakovsky.
Posters from the times of wars and revolutions amaze with their
political directness and ideology. Difficult
for the country times, newspapers were not published very well
often they were replaced by posters.
Soviet social propaganda poster is
a picture understandable to the general public and a short
energetic text.
Russian constructivists, “pioneers of the Soviet
design “, had a tremendous impact on
development of world design in the XX century.
Most of the leading European designers
consider their teachers Vladimir Tatlin,
Alexander Rodchenko and El Lissitzky.
However, for domestic designers, they are so
and did not become teachers. 1920s Vanguard
remained completely unknown in his
own country.Part-time teachers 90,044
Russian steel designers Emil Ruder,
Johannes Itten. Russian avant-garde returned to
us from the West in reverse translation. Advert
repeats artistic achievements
avant-garde with a delay of several tens of
years.

14. The difference between advertising and “pure art”

The difference between any advertising is related to
mass audience and, therefore, simplicity:
the perception of a work of art requires
audience readiness, erudition and
intellectual tension;
in the perception of advertising, this tension should be
reduced to a minimum.The main thing is that a bright image quickly
perceived, understood and prompted a specific
action. This dictates the need to contact
advertising to proven means of exposure to
viewer. Advertising is the art of persuasion and
involvement.
For the artist, the foreground is
self-expression, he is guided by “feeling
beautiful “in the search for new images and forms.
Cannot use
when creating ads
unknown images, because everything new cannot
be in massive demand.Therefore, there are
resort to public images familiar to everyone.
Only then does understanding and perception arise
information.
Advertising is doomed to always remain a “stepson”
art precisely because of the need to decide
practical tasks, while giving up
educational functions of art.

16. How to make a poster?

A poster, like any promotional product, must
attract attention. Therefore, it is very important
make it attractive.
The features of the genre include the following:
the poster must be visible from a distance, be
understandable and well perceived by the viewer. B
poster often used art
metaphor, multi-scale figures,
picture of events occurring in miscellaneous
time and place, outline designation
items. The font is important for the text,
location, color. Posters use
also photo combined with drawing and with
painting.

17. Bright image – eye-stopper.

The main task is to attract attention, call
curiosity. Can be used as an i-stopper
act out non-standard image or bright
picture.
Use one image
and do not forget that the poster will be large
size, so the picture should be
with good resolution!
Simplify. Posters should instantly
attract attention and tell quickly
the main idea.

18.Headline or slogan

Heading optional, but in most
cases it does not hurt. Like the picture,
it must attract attention,
and therefore – to be read from a distance.
The title can be
call to action ad title
stock, product name, message
about the sale.

19. Text

The less text the better. The font should be
to be large.
The text should be as light as possible
and easy to read.
Use no more than two fonts: one for
the main text, the second for the heading.
Avoid ambiguity. Not everyone can at once
understand your game and respond correctly.
If you are not 100% sure, you better not
use ambiguous images and texts.

20. Color

Take advantage of the power of color. The brighter
advertising is better. But in the moderate
quantity.
Choose bright, contrasting colors.
Contrasting shades are better than
fit together and make the poster easier to read.
The color must be “convincing”. At
use the knowledge of
when choosing a color
semiotics of color, psychology of perception
different colors and their combinations
For those who pay
great attention
color. New
book market – 90,044
research
French
medievalist Michel
Pasturo on History
blue
in the western
culture. Should be
be very 90,044
interesting.
Another
wonderful
by Timothy
Samara,
American
designer and author
a number of books, including
including “Typography
colors.Workshop. “,
where will you find
simple and straightforward
recommendations for
combination of colors and
fonts.
For those who are
available
owns 90,044
English
tongue, –
excellent
book
by use
aniyu color
in design.

25. WEB-resources

www.color.adobe.com
www.galactic.ink/sphere

27. www.colourlovers.com

28. Where can I get images for the poster?

Draw yourself. If you don’t want
use existing in access
images to your pictures
used by someone else,
create them yourself!
Graphics tablet can be used,
Adobe Illustrator, Photoshop or others
tools for creating images.
Free download. There is
sufficient resources 90,044
with free pictures. The same Flickr.
But the danger is that thousands of the same
Authors how can you search images
on these resources. In addition, not all
photos can be used
in advertising, primarily because
none of the people in photographs
did not sign the release of the model.
Buy on stock. The best option is
buy an image in a photo bank.

30. Poster designers

If you try, you can make a poster
yourself, without even resorting to the help of designers.
Look very comfortable
and multifunctional tools for
creating posters. For example:
Canva
A great resource for more than just posters,
but also banners, business cards and various illustrations.
No Special Skill Required,
to draw a cool poster.
Large toolkit and opportunities for both
drawing and image editing.
And numerous templates make
easier and faster
process.

31. Signs of a good poster

A call to action. After all, the purpose of the poster is
make people do something.
Impudence. Don’t be afraid to go beyond
and use unusual elements.
Large images.
Unusual typography. The poster is one of those
genres where you can safely experiment
with lettering. But don’t overdo it.
Good legibility and contrast.
Tonal contrast between row
located objects – at least 25% 90,044
Size and location. Poster should
work regardless of size. If your
poster is placed on printed pages
edition, it should still work. For
it is important to arrange it correctly.
The format of the poster depends on where it will be
be located. It is important that there are no
interference. The poster should take up
dominant position.
Space.
Don’t fill up all the space,
you need to leave free “air”. For
this, for example, you can increase
distance between letters, words
and lines.
Handmade. Hand-Drawn
drawings or handwritten text,
attracts attention and is highly regarded.

34. And most importantly:

See the work of other authors!
It is impossible to create masterpieces without
rich experience of “looking” and knowledge.
Looking at what others are creating and just
admiring good design posters,
you can find many ideas, spy on
unexpected decisions, stylistic
approaches, etc.

Poster

The Soviet poster of the first post-revolutionary years is a phenomenal phenomenon. Mobilized by the authorities to the front of the ideological struggle, for a decade and a half it retained a leading position among other types of fine arts. And not only because of its social significance. The poster was viewed as a genre of truly revolutionary mass art. New functions and tasks, a new audience required special communicative forms and expressive means.Their search proceeded in line with the processes of creating a new revolutionary art. The poster naturally turned out to be in the sphere of interests of the masters of the Russian avant-garde, their theoretical and practical activities. He embodied their most radical ideas, became a significant, innovative phenomenon in the artistic culture of the twentieth century.

There was no poster profession in pre-revolutionary Russia. After 1917, painters, graphic artists, architects, sculptors who accepted the revolution and were ready to serve it turned to the poster.They introduce elements of the figurative system of “their” art into agitational art. The poster, which had not previously known the influence of avant-garde aesthetics, “tries on” its principles in the course of the formation of its own language, implements the stylistics of various artistic movements, including Cubism and Suprematism. The influence of cubism was reflected, first of all, in the new forms of poster graphics – the periodical “RosTA Windows”.

S.Ya. Senkin. “Let’s take up the initiative of the drummers. We will give a three-week earnings for the Loan of the release of the third decisive year of the five-year plan. “Poster. 1931

A.M. Lavinsky. The poster for the film “Battleship Potemkin”. 1929

V.A. and G.A. Stenberg. The poster for the film “Eleventh”. 1928

V.A. and G.A. Stenberg. A man with a movie camera. 1929

0/0

In Petrograd, the RosTA art workshop (1920–1921) was headed by V.V. Lebedev. At this time, the artist was fond of Cubism, studying and practicing his techniques in painting and graphics. Lebedev’s concept was shared by his colleagues at the “windows” – V.I.Kozlinsky and L.G. Brodaty. The artists of the Moscow “windows” (M.M. Cheremnykh, V.V. Mayakovsky, I.A.Malyutin, A.M. Nurenberg and others) also used the techniques of cubism and Suprematism, but the innovation of the Moscow “windows” was largely determined by the complex structural-figurative system and principles of artistic typification.

Among the local branches of RosTA, the artistic workshops of Kostroma, which were directed by N.N. Kupreyanov. The most consistent supporter of cubism was YM Bondi, whose works are characterized by a special expression, monumentality of images, and color sonority.

The influence of cubism was not limited only to “RosTA Windows”. In Moscow, it extended to the art workshops of the Vkhutemas, and to the work of individual masters of political posters.

Cubism was highly appreciated by critics as the basis of the innovative language of “Windows of RosTA”, but it did not always meet with understanding among the mass audience.So it was in Petrograd (Brodata’s speech at a meeting of the commission for studying the poster of the State Academy of Art History on November 30, 1931. RGALI, f. 1988, op. 1, item 31, p. 23, v. 26), so it was in Kostroma, where protests of spectators against the “radicalism of artistic techniques” forced Kupreyanov to organize a discussion and publicly defend modern methods of work (N.K. . C.1).

The abstract geometry of Suprematism turned out to be not accepted by the agitational art.The only exception is the famous poster by LM Lissitsky “Hit the Whites with a Red Wedge.” With this pictorial formula of a clear and popular political slogan, Lissitzky proved the possibility of the existence of a Suprematist poster. But the artist did not repeat this experience himself, he did not find followers, except for V.M. Strzheminsky and I.I.Nivinsky, whose individual works were not so declarative.

Suprematism became one of the cornerstones of the concept of shaping constructivism, which in the 1920s determined the style of design, architecture and printing.Among other types of printed graphics, the poster turned out to be an almost ideal model of industrial art, meeting the criteria of rigid rationalism and a “genetic” connection with the printing industry. Naturally, it became a kind of creative laboratory of prominent representatives of the Russian avant-garde – Mayakovsky, A.M. Rodchenko, V.F. Stepanova, A.M. Lavinsky, Lisitsky, G.G. Klutsis, V.A. and G.A. Stenbergov, N.P. Prusakova, A.I. Naumov. The aesthetics of the poster was determined by the absence of decorative elements and their replacement with the materials of the typesetting cash register, accentuation of the plane of the sheet, ultimate generalization, and schematization of figures.A special aesthetic and constructive load was placed on the text; the most important role of the pictorial component was assigned to photography.

The New Economic Policy, introduced in 1921, revived an advertising poster forgotten during the Civil War. The promotion of the products of state-owned enterprises was regarded as an important economic and political task. “Think about advertising!” – called Mayakovsky, and his call was followed by many innovative artists. “Reklam-Constructors” Mayakovsky and Rodchenko, Stepanova and Lavinsky campaigned for the products of Mosselprom and Tea Administration, State Publishing House and Rezinotrest, made light and facade advertising, packaging, bookmarks for books, and more.Rodchenko promoted type and photomontage, which found wide application in the design of books and magazines, in the creation of posters. Photography as the most important figurative element was introduced into the advertising poster. The works of Rodchenko and Lavinsky, dedicated to the books of Lengiz and Gosizdat, became classics of Soviet poster art.

The work of innovative artists in the field of advertising graphics has not been unconditionally accepted. In 1925, they were accused of cultivating philistinism, of simultaneously serving the revolution and NEP (R.O. Pelshe. On some mistakes made by the Lefovites // Soviet Art. 1925. No. 4-5. P.17), the method of photomontage was also criticized (J. Tugendhold. Poster // Newspaper and book world. Issue 2. 1926. P.345). This criticism coincided in time with the collapse of NEP, with the loss of the advertising poster of its relevance and political significance. The baton of constructivism has passed to the masters of film posters.

Cinema played a huge role in the worldview and activities of avant-garde artists. “Editing thinking” was characteristic of them as well as the masters of cinema.Lavinsky argued that “photomontage is the brainchild of cinema” and that “the introduction of photomontage into a movie poster immediately torn the Russian movie poster away from the foreign one” (AM Lavinsky. The eyes of the street // Soviet screen. 1926. No. 47. P.6).

Films of outstanding Soviet directors – S.M. Eisenstein, L.V. Kuleshov, V.I. Pudovkin, Dziga Vertov and others inspired advertising artists. The ideas and innovative language of the films gave a powerful impetus to the renewal of the traditional poster form. The transformation of the visual world of the film by means of graphics seemed to be a very interesting creative task, which both Rodchenko and A.M. Gahn. The core of the film advertising masters were the Stenberg brothers, Prusakov, Naumov, P.I. Zhukov, G.I.Borisov, M.O.Dlugach, Ya.T. Ruklevsky, A.P. Belsky. The Stenberg brothers were the recognized leaders. Installation and construction – this is how they defined the basics of their method. This short formula included the experience of creating early spatial structures and flower designs, the practice of designing performances in the theater of A.Ya. Tairov and, of course, the expressive means of cinema – close-ups, influxes, angles. The Stenberg montage was not a photomontage.Photographs – film frames and their fragments – they skillfully imitated, explaining such a “substitution” by the interests of stylistic unity of texture. Brilliant examples of photomontage were given in their film posters by Rodchenko, Lavinsky, Prusakov. The latter, in some experiments, set himself the same tasks as Lissitzky in the poster for the Soviet section of the International Press Exhibition in Cologne in 1928 and for the Russian Exhibition in Zurich in 1929.

Cinematography contributed to the enrichment of the accentuated-functional forms of the constructivist poster, he introduced elements of pictoriality into it, made it spectacular, eccentric, playful entertainment.Vividly expressing the innovative ideas of cinema, the film poster became a noticeable phenomenon in the artistic life of Russia in the second half of the 1920s. He was the first among other types of poster art to fall victim to an open attack on the avant-garde. “If the movie poster does not contain the content of the class struggle, then the poster is insignificant and it does not fulfill its consumer function, no matter what aesthetic merits it contains” (Art critic. Struggle for the Soviet poster // For proletarian art. 1931. No. 7. P.30 ). Such an assessment was intended to cross out the achievements of Soviet film posters, recognized not only in Russia, but also abroad.

“The content of the class struggle” fully corresponded to the work of the artists of the political poster, which again took the forefront of propaganda graphics with the beginning of industrialization. The main method of the “new type of political poster” was photomontage, and its main propagandist was Klutsis.

Along with Rodchenko and Lissitzky, Klutsis is one of the theorists and practitioners of photomontage. In 1931 he generalized his understanding of this method as the only one corresponding to the revolutionary era.The artist considered photomontage to be a fundamentally new way of organizing a flat sheet, in which a socially relevant photo is a special pictorial form, and color is an element of activating visual perception. Among the features of his method, Klutsis called the multi-scale, contrast in color and shape, the activation of the photo by freeing it from an inert background and transferring it to an active color (G.G. Klutsis. Photomontage as a means of agitation and propaganda // For the Bolshevik poster. M., 1932.Pp. 83-108).

The poster photomontages of Klutsis convinced by the fact that the fact was documented, the metaphorical language of the graphic language, the images of people captured by a photographic lens. The success of the method was shared by the artist’s associates – S. Ya. Senkin, V. N. Yolkin, V. N. Kulagina, N. S. Pinus. In Leningrad, this method received an original and interesting development in the political and advertising posters of D.A. Bulanov. In the international arena, Soviet photomontage was demonstrated by Lissitzky’s posters in Cologne and Zurich.

Resolutions of the Central Committee of the CPSU (b) 1931-1932 made the poster dependent on the ideological and artistic attitudes of the party.The period of artistic experimentation is over.

90,000 Definition of a poster of general meaning and concept. What is this poster

Concept poster refers to sheet , which presents some information for distribution. In general, these are 90,053 advertisements, 90,054 located in visible areas of public places.

Example: “Have you seen the new hamburger poster? They will be giving discounts within a month. ”, “ The government will place posters in public schools to teach children how to protect themselves from dengue fever. ”, “ I just went to the store, but I couldn’t buy anything: there was sign with the inscription “Closed” duel “.

Advertising Posters are advertisements designed by companies to promote their products and services. Typically, images and texts are included in such a way that a potential client or consumer receives information that the company is interested in making known.

The poster can also be used to announce the event . A movie premiere at a cinema, a boxing match at a sports center, a concert at a theater, or Fair are some of the activities that can motivate a poster.

Movie poster is one of the most important types that exist. It is used to announce the film and is placed not only on the facades of cinemas, but also on numerous tents and city streets. Everything is so that citizens know about the premiere of this film. In the same way, this poster will also be responsible for the cover of this feature film’s DVDs when they go on sale.

In the history of this movie poster, it should be noted that it has evolved a lot and that it has been influenced by various artistic movements that have emerged over time.Thus, we can find beautiful decorations such as the following:
– Poster for the film “The Cabinet of Dr. Caligari” (1919) influenced by German Expressionism.
– The poster for the feature film Yellow Submarine (1968) is an example of pop art.

The curiosity about movie posters is also due to the fact that many of the works made throughout history have been censored. So, in Spain in the post-war period, those who had short necklines or female dresses were attacked, and they had to change their clothes.

Posters are also displayed on public roads during election campaigns . In this case, the poster is a political propaganda tool used to present a photograph of of candidate next to his political party’s shield and campaign slogan.

Luminous or electronic signs , on the other hand, are not printed sheets, but refer to display technology .

It should be noted that this term can also be used to refer to agreements between different companies, so as not to compete with each other and to regulate the functioning of the market through prices and other variables.

Those in favor of a cartel within the economy believe it is indeed beneficial. In particular, they believe it brings benefits such as eliminating high tariffs, lowering production costs, or more equitable distribution of benefits.

Also called criminal organization, dealing with the sale of weapons or drugs. In these latter cases, the word can also be underlined in the letter A ( cartel ).

90,000 Posters, posters

Playbill and poster – advertising media in sizes from A4 (297×210 mm) to A0 (1189×841 mm).Informs about a show, concert, lecture, sports and other events. A larger poster is a banner.

A billboard or poster has a low cost, and the return on a properly placed billboard often outweighs the effect of an advertisement on a popular website.

Why we have – in the arsenal of “Aurora-press” printing house a unique 10-color printer of 32 “format (1624mm) – Epson SC80610. With a low cost price, it gives unsurpassed print quality. Even with a resolution of 360dpi, the print quality will be higher than any Chinese printing at 1440dpi.At the maximum resolution, you get photo-reproductive quality without frustration visible to the naked eye. If you are tired of the graininess of the image, fuzzy small letters and banding of the solid, come to us.

What is the difference between a poster and a poster?

The poster is of an advertising nature, and the poster can also be agitational.

The poster contains the name of the event, date, time and place, the names of the participants and / or the name of the group / team. The poster is dominated by fonts.

Period of placement – until the day of the event.

Poster can be about both an event and an idea and has a decorative rather than informative purpose. The poster is dominated by the image. But it can also be a font.

Period of placement – unlimited.

What kind of posters / posters are there?

Theater and entertainment. The style of the poster design plays an important role, each theater / group / sports team is unique. The arrival of professional artists as part of world tours is accompanied not only by the production of posters, but also by souvenirs – key rings, badges, magnets, booklets, flyers

Advertising. Can advertise both a specific event (concert, party) and a product, service or promotion. Correctly composed slogan, competent design increase customer response.

Movie posters. An obligatory part of the promotion of films intended for distribution in cinemas.

Social. Social poster is a special kind of art that flourished in the 20th century. A familiar form of promoting a healthy lifestyle, safety rules and many other aspects of human activity.

Basic parameters.

Size. Any – from A4 to A0 and even more: the machine prints on a width of up to 1624 mm and is limited only by the length of a roll – 50 m.

Material. Glossy or matte paper, self-adhesive film, 90 to 150 g / m2.

In Aurora-Press Printing House you can choose any kind of paper, film and other materials.

By entrusting the printing of posters or posters to us, you create your own story.

Design. Posters can be either color or black and white.

How to order? Tell us:

  • Size (A4, A3, A2, A1, A0) or in centimeters for custom printing
  • Color (in 1 ink – 1 + 0, in 2 inks 2 + 0, full color 4 + 0 – for offset printing, for a large-format printer – it does not matter)
  • Media (for offset printing – usually coated paper with a weight of 90-150 g / m2, for large format printing – latex paper or banner fabric)
  • Circulation
  • Send a layout or basic data for creating a layout by our designer

.

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