Uniqlo camera: Uniqlo dressing room camera sparks privacy concerns


UNIQLO | We Stay Warm Together, Uniqlo innovation for a warmer winter, the world over.

Human body temperature, and infrared radiation energy is something that becomes visible for the first time through a thermal camera. The first impression of it is something that many might feel at the airport, which is the rawness of it. From the side that is getting their image taken, the data does not give you a great a feeling about it, and because I received a theme to turn that data into a visual expression, I developed a software that converts the subjects body temperature into motion graphic. Technology wise, 3 cameras including, a color camera to shoot the live action, a thermal camera to detect infrared radiant energy, and a depth camera to measure the distance was used to shoot the subject, and generated a graphic by analyzing the subjects infrared radiant energy and its movement. The data sensed by the thermo camera, such as the infrared radiant energy, and body temperature, is usually bland, and I think nowadays, it is often used as a negative check to measure the body temperature. However, by not only sensing the data, but by also using it as a material to create a graphic, the act of measuring the body temperature could turn into something fun.

Launched Rhizomatiks in 2006. Manabe’s work in design, art, and entertainment takes a new approach to everyday materials and phenomenon. However, his end goal is not simply rich, high-definition realism by recognizing and recombining these familiar elemental building blocks. Rather, his practice is informed by careful observation to discover and elucidate the essential potentialities inherent to the human body, data, programming, computers, and other phenomena, thus probing the interrelationships and boundaries delineating the analog and digital, real and virtual.

ThermoArt is a new form of thermography-based
visual expression, inspired by HEATTECH technology.
By each artist combining both thermal, and color camera,
it enables to combine and reconstruct the
human movement and the heat distribution data.
The following will introduce the behind the scenes of this artwork.

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Pinhole camera found in Uniqlo fitting room

Woman in China finds spy cam hidden in Uniqlo dressing room
A Chinese lady found a sneak shot in the Uniqlo fitting room.
A lady made a shocking discovery in the dressing room of a Uniqlo outlet when she found a spy camera in her changing room.
A woman was shocked to find in the Uniqlo fitting room: there was a sneak shot in the fitting room.
The incident took place in an outlet in Shenzhen, China on June 15. The woman, surnamed Zhong, had grabbed around five sets of clothing to try out.
This incident happened in a store in Shenzhen on June 15. The lady’s surname was Zhong, and she took five sets of clothes to try.
When she had already changed out of two sets of clothing, Zhong discovered a suspicious black button-like object resting on top of the full-length mirror.
After trying on two sets of clothes, she found a black suspicious object like a button stuck to the top of the full-length mirror.
Finding it strange, she touched the button and realised it was warm, and was stuck to the wall with chewing gum.
Ms. Zhong felt very strange, so she touched the buttons and found it was warm. The button was glued to the wall with chewing gum.
Curiosity got the better of her and she decided to rip it off the wall. To her surprise, the button gave way to reveal a pinhole camera, which was attached to a wire.
Curiosity made her decide to tear the buttons off the wall. To her surprise, there was a pinhole camera under the button, connected to a wire.
Scared and infuriated, Zhong immediately alerted the store’s supervisor who pulled out the recording device from behind the mirror. The device was later found to hold a memory card.
Ms. Zhong was afraid and angry, and immediately notified the store manager. The store manager tore the video equipment from behind the mirror. Later, it was found that there was a memory card in the device.
The outlet’s supervisor said they’d never encountered such a case since they started operating four years ago. He added that the device does not belong to any of the staff and suspected that it could be the work of someone else who planted the makeshift device in the room.
The store manager said that they had never encountered such incidents after four years of opening. He also added that the equipment was not owned by employees in their store, and suspected that it was a temporary device installed in the fitting room by people outside the store.
An inspection of the outlet’s nine other changing rooms did not turn up any other cameras.
No cameras were found in the other nine fitting rooms.
In an interview with Chinese media following the incident, Zhong said she’s left wondering if the footage could have been leaked and how many others had been filmed before the device was discovered. She added that Uniqlo had yet to give her a proper reply regarding the incident .
After this incident, Ms. Zhong said in an interview with the media that she couldn’t help wondering whether the video was leaked and how many people were secretly photographed before the camera was discovered. She also said that Uniqlo should give her a reasonable explanation for this incident.
The case has been reported to the police and is still under investigation.
The incident has been reported to the police and is still under investigation.

Retail security at Uniqlo comes full circle with visual display solutions from Panasonic

53 of Panasonic Visual Display Europe’s plasma displays are a part of Uniqlo’s interiors

A classy gala party marked the opening of Uniqlo’s European flagship store in the trendy Opera District of Paris, on Rue Scribe only steps away from the famed Paris Opera House, Palais Garnier. Uniqlo is Japan’s leading clothing retail chain with more than 800 stores currently open. The multi-level 23,000 square feet flagship store features innovative digital signage as an integral element of its merchandising strategy. Wrap-around LED panels and 53 of Panasonic Visual Display Europe’s plasma displays are integrated into the interior design. Panasonic NM Stage digital signage software is installed on SureVue3A fan less player PCs from MediaVue Systems.


The store was built inside an existing 19th Century Paris landmark building. The cabinetry that houses the displays, players and other electronic components was designed with aesthetics as the first consideration. Functional considerations such as adequate space, good ventilation and easy access to components were secondary. Accessing displays and players generally requires extensive disassembly of cabinetry and frequently removal of equipment.

Failed displays or players could be costly and disruptive to store operations. Additionally the confined spaces and limited ventilation created a difficult operating environment for PCs.

Panasonic NM Stage digital signage software is installed on SureVue3A fan less player PCs

The different display enclosures meant that the players also needed to be installed in different ways in various locations. Some needed to be mounted directly to the backs of displays. Others needed to be mounted on walls or in nearby equipment cabinets.

The high-performance video output produced by NM Stage also required a PC player with significant performance. Players with low-power, low-performance CPU’s could not meet the requirements.

“For us SureVue completed a very strong digital signage offering for Uniqlo, especially with the need for a focus on design and given the tough, continuous operating conditions within Uniqlo’s flagship store. Added to that we need a player that could deliver strong video performance and high reliability while operating continuously in harsh environments, MediaVue gave us all of this within a compact sized unit,” said Toru Tsubosaki – Business Development Manager.


Panasonic System Networks Europe (PSNE) turned to MediaVue to provide a PC player solution. The SureVue3A is designed to perform reliably in difficult environments, particularly dusty, dirty and hot environments like those inside the Uniqlo display cabinets. There are no fans that can clog and fail. The special Seagate drive used in SureVues is the only 2.5 drive designed for continuous duty operation in rugged conditions. The passive cooling system on the SureVue3A can maintain proper operating temperatures even under heavy loads in with limited ventilation.

The small size of the SureVue3A together with the built-in mounting tabs enabled installation of the units is a range of situations. With its integrated ATI graphics and powerful 2.1GHz dual core CPU, the SureVue3A delivered the performance required to drive NM Stage and wide range of content that would be presented.

MediaVue also provided assistance to Panasonic to develop the project software image that included NM stage and an initial content load. This image was then factory installed on all units. The SureVues were then shipped directly to the installation contractor ready for installation and network activation.

Tsubosaki commented about the system: “We identified MediaVue purpose built digital signage PCs and specifically their SureVue3A as the best possible solution because of their design which is intended to meet the wide range of performance and installation requirements essential for the successful implementation of the Uniqlo project. Now, after almost a full year of daily operation, we have not experienced a single failure with the SureVues.”

With Panasonic expertise in providing complete digital solutions and SureVue’s ultra high reliability for digital signage, the UniQlo Paris store looks set to continue using the system for many years to come.

UNIQLO and BIC CAMERA to Open New ‘BICQLO’ Store in Shinjuku Shinjuku East Exit Store Aims to Become New Hotspot in the Area Doors Will Open on September 27

Last Updated: 2012.09.12

UNIQLO and BIC CAMERA to Open New ‘BICQLO’ Store in Shinjuku Shinjuku East Exit Store Aims to Become New Hotspot in the Area Doors Will Open on September 27

to Japanese

September 11, 2012 – Tokyo, Japan – UNIQLO’s new growth engine and a store with global appeal, BICQLO UNIQLO Shinjuku East Exit Store, will open for business on Thursday, September 27.

‘BICQLO’ was born out of a collaboration between UNIQLO and Japanese leading home appliances retailer BIC CAMERA, two companies that offer completely different products. By combining the expertise and know-how that each company has gained in the areas of fashion apparel and home electronics respectively, UNIQLO and BIC CAMERA aim to create a new type of store that will serve as a new hotspot in the Shinjuku district of Tokyo, bringing both joy and surprise to people from all walks of life.

BICQLO Shinjuku East Exit Store, which will open inside the current BIC CAMERA store, will be different from what customers across the world have come to expect from UNIQLO. The new store will be filled with many fun surprises that are sure to delight customers, so make sure to visit the store and experience first-hand the special events available only at BICQLO. With this newest store, UNIQLO hopes to help revitalize Japan by pumping energy and excitement into Shinjuku, the vibrant retail district that visitors from all over the world regularly flock to.


BIC CAMERA INC. and UNIQLO CO., LTD. are pleased to announce the joint opening of a new store near the East Exit of Shinjuku Station, named ‘BICQLO.’ Not only will the store feature both fashion apparel brand UNIQLO and home appliances retailer BIC CAMERA, the store represents a collaborative effort between two companies that combines the know-how in each area of expertise. The UNIQLO store is labeled under a new store category: a “store with global appeal.”

What is a “store with global appeal?”

A store with global appeal is a store that is full of energy, offering the newest, latest in-style products, at the lowest prices. At this store, energetic staff greet customers with the highest level of store services. In addition, the store offers a shopping experience that is easy to see, easy to choose, and easy to shop at.

The store with global appeal is full of energy and always prosperous, thriving and brisk. The store with global appeal is UNIQLO’s brand new growth engine, and the new hotspot that is the center of the world’s attention.

Shinjuku as a New Hotspot for Visitors in Japan and Abroad

Visitors from all over Japan, as well as the world, flock to Shinjuku. UNIQLO is opening a store inside a home appliances store, in an area of Japan that is well-known for home and electrical appliances stores. UNIQLO wishes to make the BICQLO store a new hotspot in Shinjuku, by offering customers many fun surprises and promotions, in the hope that it can
contribute toward the revitalize Japan.

Store Image and Design

As with the UNIQLO Ginza Global Flagship Store, Mr. Kashiwa Sato (of SAMURAI) is in charge of the overall brand and image of BICQLO.

Staff uniform

To represent this new store category, UNIQLO and BIC CAMERA have joined forces to produce a joint uniform for BICQLO, overseen by Kashiwa Sato and designed by UNIQLO Creative Director Naoki Takizawa. While UNIQLO’s store uniforms are chosen from items of clothing sold in stores, and BIC CAMERA’s store uniforms feature a red vest, the newly designed, black-and-white, simple uniform symbolizes the unity between UNIQLO and BIC CAMERA , and represents all that is BICQLO.

Music Played Inside Store

The music played inside the store, as well as in-store announcements, are all BICQLO originals. Floor signs, shopping carts, shopping bags, receipts and stickers are all specially designed for BICQLO.

BICQLO Mannequins

BICQLO Mannequins, located in shop windows and in various areas across the store, are new and unique to the BICQLO store. For example, customers will find mannequins including those holding a camera ready to take a photo, or those using a vacuum cleaner, or similar home appliance. A total of 80 mannequins (40 in UNIQLO, 40 in BIC CAMERA) in 9 types, in both sexes, are featured in the store with various types of home electronics and gear. The highly coordinated and stylized mannequins featuring both fashion apparel and home electronics represent the essence that is BICQLO.

TV Commercial and Newspaper Advertising

A TV commercial featuring will be aired by BIC CAMERA from September 12 through the 30th. A UNIQLO version will also be aired in mass quantity. Eye-catching advertisements will be placed in daily newspapers.

Ad Jingle

Copywriter Tomomi Maeda penned brand new lyrics to the all-too-famous BIC CAMERA ad jingle, resulting in a brand-new, original BICQLO ad jingle. DJ Tomoyuki Tanaka of Fantastic Plastic Machine produced the tune. The legendary anime-tune singer Ichiro Mizuki will handle the lead vocals.


Radio advertisements featuring the new ad jingle will be aired from September 12 through October 31st. 


The Yamanote Line that runs in downtown Tokyo will feature train cars with wrap-around BICQLO advertisements. Ads will also be featured prominently inside the trains, as well as throughout Shinjuku Station, certified by The Guiness Book of World Records as the station with the most number of passengers.

Street banners

With the cooperation of various shopping avenues, the streets of Shinjuku will be filled with banners hanging from streetlamps. A total of 392 banners are being planned.

Facade of BIC CAMERA and BICQLO Store Window

Advertisements will appear on the BIC CAMERA store facade, to create great impact. In addition, advertisements will cover all the way from the front of the BICQLO store to the back.

BICQLO Will Greet Customers With Many Surprises


BICQLO VADER is UNIQLO’s very first social shooting game, created by world-renowned web creator Yugo Nakamura. The game is available via both the Internet and smartphones. Players who achieve a high score can win prizes and coupons to be used in online stores. Items only available for UNIQLO mobile members and via in-store check-ins will be distributed.


BICQLO Monitor

The BIQLO interactive TV monitors have also been created by web creator Yugo Nakamura. Customers who stand in front of the monitor will appear on-screen, thanks to motion-activated sensors. No matter how hard you try, you will not be able to shake off the BICQLO logo that comes zooming towards you! Make sure to try it out when you visit BICQLO!


Special Collaboration UTs with Home Electronics Manufacturers

To celebrate the opening of BICQLO, special collaboration UTs (UNIQLO T-Shirts) with home electronics makers will be available at the new BICQLO Store, the Ginza Store as well as online. Collaboration UTs with nine home electronics manufacturers will be available in 13 different colors and patterns.

UNIQLO Capsule Game

Customers with a purchase of over 7,000 yen between September 27 and September 30 will receive a BICQLO medal. Customers have a chance to win big prizes and special BICQLO items by inserting this medal in the UNIQLO Capsule Game.

• Prize A: Mirror-less single reflex camera, Ultrabook laptop
• Prize B: Automatic vacuum cleaner, down comforter
• Prize C: Home planetarium system
• Prize D: BICQLO original BICQLOCK
• Prize E: Special collaboration UTs with home electronics manufacturers
• Prize F: BICQLO original items



A commemorative alarm clock specially designed by Kashiwa Sato will be another prize that can be won by playing the UNIQLO Capsule Game. The clock prominently features the BICQLO logo and plays the BICQLO jingle as an alarm.


Store Information

Name : UNIQLO Shinjuku East Exit Store
Opening Date : Thursday, September 27, 2012 at 10:00
Store Hours : 11:00-22:00
Address : 3-29-1 Shinjuku Shinjuku-ku, Tokyo
Floor Space : Approximately 4,000 square meters (UNIQLO occupies floors 1-3)
Store Manager : Toshiaki Kasahara
Staff : 480 staff (including around 100 international staff)
Languages : Japanese, English, Chinese, Korean (Total 4 languages)


About UNIQLO and Fast Retailing

UNIQLO is a brand of Fast Retailing Co. (FR), a leading global Japanese retail holding company that designs, manufactures and sells clothing under five brands: Comptoir des Cotonniers, g.u., Princesse tam.tam, Theory, Helmut Lang and UNIQLO. With global sales of 820 billion yen for the 2011 fiscal year ending August 31, 2011, FR is the world’s fourth largest apparel retail company and UNIQLO is Japan’s leading specialty retailer.

Today UNIQLO has more than 1,100 stores in 13 markets worldwide, namely in Japan, the U.S., U.K. France, Russia, China, Hong Kong, Taiwan, Singapore, Malaysia, Thailand, the Philippines and Korea. UNIQLO continues to open large-scale stores in some of the world’s most important cities and locations, as part of its ongoing efforts to solidify its status as a truly global brand. UNIQLO operates an integrated business model under which it designs, manufactures, markets and sells high-quality, casual apparel in line with its ‘Made for All’ philosophy.

With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, FR is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere. For more information about UNIQLO and other FR group companies, please visit www.uniqlo.com or www.fastretailing.com


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Uniqlo | March Networks

Uniqlo deploys Searchlight for Retail in Australian locations

From its humble origins as a chain of small men’s wear shops in 1949, and the opening of its first unisex casual wear store in Hiroshima in 1984, Japanese retailer Uniqlo has emerged as a global retail giant with some 1,500 stores in 16 countries.

A subsidiary of Fast Retailing Company Ltd., the brand distinguishes itself in the market as a specialty retailer of private label apparel. Uniqlo is currently in the midst of ambitious international expansion, including plans to grow its Australian footprint in 2015.

When Uniqlo brought Rowan Allsop onboard to oversee loss prevention for its expansion into Australia, the selection of a video surveillance system was an immediate priority.

“It’s important that we have a video surveillance and loss prevention system that can scale up and equip us to efficiently control our losses and manage our risks.”

At the time, the opening of Uniqlo’s flagship store in the glitzy Emporium, a 225-store shopping center in downtown Melbourne was underway and the store was already equipped with a video surveillance system. The technology was sufficient, but not what Allsop had in mind given Uniqlo’s ambitious plans for expansion in the country.

Doing Away with ‘Swivel Chair Loss Prevention’

Following extensive discussions with colleagues in loss prevention and a recommendation from Asset Security Concepts, one of Australia’s premiere security systems integrators, Allsop selected a state-of-the-art March Networks video surveillance system for three more stores set to open later in the year —one in Melbourne’s Chadstone Shopping Centre and two in Sydney.

“The best thing about March Networks for me is Searchlight for Retail,” said Allsop.

“For years, we’ve had to put up with what I call swivel chair loss prevention. We get our exception reports showing voids and refunds, read them and swivel around in our chair to look up the video using a separate system. With Searchlight, I don’t have to swivel around in my chair. I read the report, click on a little icon and, bang, the video’s right there.”

March Networks Searchlight™ for Retail integrates high-quality surveillance video with point-of-sale (POS) transaction data, allowing lightning fast searches across dozens or hundreds of stores to detect instances of internal theft. Users can customize reports to view transactions potentially indicative of theft and receive daily reports with thumbnail images from multiple cameras or locations to check for suspicious behaviors, such as people entering inventory rooms and other sensitive areas.

“I used to work for a chain of 340 stores before joining Uniqlo and investigating exception reports took hours and hours,” said Allsop. “With Searchlight, I can check if there’s a customer there at the time of a voided transaction and get to the bottom of things a lot quicker.”

The software also gives retailers such as Uniqlo the option of integrating analytic data from the MegaPX Indoor Analytics Dome camera to gather intelligence on operations, customer behavior and promotional success to inform future business decisions and help drive performance.

New Age Technology

The three stores that opened in September, October and November of 2014 are equipped with March Networks 8532 Networked Video Recorders (NVRs) and a mix of March Networks MegaPX 360 Indoor Domes and Axis IP cameras.

“I know that 360 cameras have been around for a number of years, but making them work and making them user-friendly has been challenging,” said Allsop. “The March Networks 360 cameras are new age technology. We trialed one at the Chadstone store and loved it. We use them extensively on the sales floor. It does a great job, an absolutely brilliant job.”

Pan-tilt-zoom cameras, by comparison, are difficult to align and are only able to capture video where the camera is pointed, said Allsop. The March Networks 360, however, records the full field of view all the time and includes a digital PTZ function that lets you zoom right in on any view for more detail.

Video configuration, management and viewing is powered by March Networks Command, an industry-leading video management system (VMS) with full-featured browser-based client software. Command supports a broad range of analog and IP cameras, including March Networks’ own portfolio of high-definition cameras. It also enables remote viewing of video on iOS and Android devices using March Networks Cloud.

The browser-based Command software eliminates the need to install, manage and update software on user workstations, relieving the burden on IT.

Scalable System

The four stores in Australia are just a start. Two more stores are set to open in May — one in Parramatta and the other in Miranda, both suburbs of Sydney. A seventh location is scheduled to open by the end of the fiscal year and, by 2018, there are plans for as many as 50 stores, said Allsop.

“With that kind of growth, it’s important that we have a video surveillance and loss prevention system that can scale up and equip us to efficiently control our losses and manage our risks.”

From his office in Melbourne, Allsop and his loss prevention team are able to view live or archived video from all of Uniqlo’s locations in Australia.

“Being able to dial in post incident is absolute gold,” he said. “It allows us to respond quickly, to meet with our crisis management team in the boardroom and review video from any store experiencing an incident.”

Down the road, Allsop also hopes to interest operations management in using the video system for merchandising oversight. They can check to see if the stores are clean, if the shelves are stocked and if the merchandise is properly displayed. By broadening the use of the system to include operations, Allsop hopes they’ll also contribute to its cost.

The older technology installed in Uniqlo Australia’s flagship Emporium store in downtown Melbourne will have to suffice for now, but will eventually be replaced with March Networks NVRs in order to realize the benefits of a common, enterprise-wide video surveillance and loss prevention system.

Uniqlo launches UT Camera app

LSN : News : Animated fashion: Uniqlo launches UT Camera app

By Rachel Huggins

22 : 04 : 2013

App : Vine : UT Camera

UK – Uniqlo UK has created the UT Camera, an app that enables users to turn personal looped video portraits into animated films.

As Twitter’s free app, Vine, becomes more popular, brands are creating their own short, fun and engaging content to better connect with consumers via social networks, as we reported in our Climb on the Vine microtrend.

The app is part of Uniqlo’s spring/summer 2013 UT campaign celebrating the 2013 UT T-shirt, and the brand is encouraging consumers to use it to create their own videos showing them wearing the T-shirt. In addition, people are encouraged to share the videos with others through the official UT website and social media sites. 

Uniqlo has also set up a UT Camera booth, where consumers can go to create content, at gallery space POP-UP! LON. It will be open from 19 to 27 April 2013.

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UNIQLO | 2015 LifeWear Ultra Stretch Jeans

The lights, colors, customs of this city are completely different from her native Copenhagen, but Kjargard loves it – even when she gets lost on the city streets. “It’s very easy to get lost and the language is so hard to understand,” she explains. – But it’s not scary, because people around are kind and sympathetic. For example, on the first day I went for a walk and could not find my way back to the hotel. I asked a couple for help, and they came with me to the house – which is half an hour – and just to make sure that I got there safe and sound. “

Kjargard came to Tokyo for two months to develop her career as a professional model. Every morning she wakes up with joy. Getting out of bed, he washes himself with cold water, has breakfast with yogurt, a cup of coffee and a glass of water. If you have time, go for a long run. She believes that running helps not only to maintain a figure, but also to keep thoughts in order. If you’re in a bad mood, running is a way to get out and think about something else. Ballet classes at a special school and the Royal Danish Theater were also her way of switching.When you dance, you don’t think about everyday problems. On the contrary, you express your emotions in the most beautiful way. Like her model friends, Kjargard loves posing for the camera because it allows her to creatively express feelings and sensations. In front of the camera, you can change your “I” – if you want it. “In one shoot you have to be angry, in another you have to seem very happy. During the day, you need to measure a lot of different emotions. I like it”.

Before a representative of a modeling agency met her on the streets of Copenhagen, Kjargard studied business and considered becoming a lawyer.Today she is more open to changes in the future. Lina is very grateful to her parents who supported her and sent her to Tokyo, wanting her to take advantage of the new opportunities. Whatever happens, the girl is determined to bring this feeling home: “I often think about my future. Hopefully, in a way, everything will be as it is now.

90,000 Camera

was noticed in the fitting room of St. Petersburg Uniqlo

Photo: Sergey Konkov

In the Uniqlo store, located in the City Mall shopping center on Kolomyazhsky Prospekt in St. Petersburg, a customer noticed a video camera, Fontanka reports.ru “.

“No holiday feeling”: “Gallery” is preparing to open


“No holiday feeling”: “Gallery” is preparing to open

According to the woman, she did not argue with the sellers and wrote to the official Uniqlo account.The company read the message but did not reply.

Security Director of Fort Group, which manages the City Mall shopping mall, Maxim Yanushko told the publication that the store had the right to photograph its customers in the fitting room, but only if he warned them about it.

“If the store does not inform about the presence of a camera in the fitting room, this can be regarded as a violation of privacy (Article 137 of the Criminal Code),” Yanushko explained.

Select the fragment with the error text and press Ctrl + Enter

90,000 Uniqlo did not admit that they spied on


Video cameras seen by visitors in the dressing room of the Uniqlo clothing store in the City Mall shopping mall on Kolomyazhsky prospect have already caused a scandal.So far, the discussion flares up only on social networks: Uniqlo itself refused to comment on the situation and offered to send questions in writing.

Initially, a customer complaint appeared on the official Uniqlo website. Moreover, having noticed the camera in the booth, the author of the complaint did not refuse the purchase. Moreover, she also did not ask questions on the spot – “in order to avoid conflicts” – and preferred the language of anonymous appeals.

There are no answers to the questions yet. The official group of the company on the social network Vkontakte also did not respond to comments (although, as a rule, the group administrators respond to more pleasant requests immediately).

The reasons for the appearance of cameras are already clear. Of course, the store did not even think to spy on people trying on jeans and jackets (for such unseemly purposes, the camera could be made much more “hidden”). Obviously, the surveillance equipment was set up to play it safe from possible inspections: until recently, shops in the shopping mall were allowed to operate only on condition of “no fitting” – due to pandemic restrictions. Perhaps the camera was supposed to monitor whether anyone climbed into the booth in violation of the ban.

By the way, the director of security of the shopping mall itself said that, according to the law, the trade has the right to conduct video surveillance of customers – but only on condition that the latter are notified. For example, you could hang up signs: “A hidden camera is filming you” (by the way, it is not a fact that there were no such signs). Otherwise, the visitor may well regard the filming as a violation of privacy (Article 137 of the Criminal Code of the Russian Federation).

But the initiation of a case under such an article is possible only in the case of real requests from buyers (according to the recent practice, this is not excluded).

90,000 UNIQLO. We Stay Warm Together

UNIQLO created the world’s first digital artwork using real-time human body temperature. In its new campaign with creative agency TBWA \ HAKUHODO called We Stay Warm Together, the Japanese retailer has brought in renowned artists – interactive designer and programmer Daito Manabe; visual artist Raven Kwok; singer, songwriter and music producer Akini Jing – to convey the message that we must stay together as winter approaches with the coronavirus pandemic.The artwork was created using technology that used three cameras: a color camera, a thermal camera, and a depth camera. A color camera captured real images, and a thermal imaging camera recorded infrared energy. Then the depth camera marked the distance between the objects to study the movements. The technology analyzes the infrared energy of a subject and his or her movement to create visual graphics based on body heat distribution data.UNIQLO has also created an augmented reality Instagram feature that generates templates based on your movements.

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December 31,

90,000 St. Petersburg residents complained about the camera in the Uniqlo fitting room in the City Mall

In St. Petersburg, Uniqlo buyers were outraged by the camera in the fitting room

Stepan Yatsko
/ Nevsky News

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Customers in St. Petersburg complained about cameras in the fitting room of one of the Uniqlo stores.

This is a Japanese brand store in the City Mall shopping and entertainment complex on Kolomyazhsky prospect. According to a resident of the Northern capital named Ekaterina, she noticed a camera aimed directly at her when she wanted to try on several things in Uniqlo.

The girl said that she did not want to bicker with the employees of the outlet, but she considered it necessary to tell about the incident on her social networks. Ekaterina noted that she reported about the camera in the fitting room in the official Uniqlo account, but so far her appeal remains unanswered.

It is known that one of the employees of the store in the City Mall decided to investigate the situation. To do this, he sent a request to the central office of the company.

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Author: Marina Nikitina

Photo source: Nevskie Novosti – Stepan Yatsko

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90,000 Opinion: Maxim Levchenko – We don’t want to become old school

Today a colleague came to visit Europolis, we went for a walk around the mall, and he asked: “Why is so much still not done, not finished?” I replied: “It has already been built and completed.”He was surprised: “Will everything stay so straight?”
Probably, this is a matter of taste and individual perception, but the world around is changing very much, and is changing rapidly. These changes force us to run fast so as not to be sidelined. We are afraid of becoming outdated, old-school, so we want to change along with the rest of the world, to be in the same trend with the leaders of world fashion and to open the best restaurants, entertainment centers and shops. For example, Zara is currently updating its showroom and collection 2 times a month.We are not talking about collections “autumn-winter” or “spring-summer”, changes occur, in fact, every week.

How Europolis in Rostokino was reconstructed during the


From the very beginning, our strategy was that we bought old shopping centers and began to remodel them, and often without even closing, as happened with Europolis in Rostokino.
What is an obsolete shopping center? Look at Apple, the company releases a new iPhone every year.And the phone has a new format every time. Having bought a phone, you need to change the cover, because the size has changed, the camera has changed. And with shopping centers, everything is the same. For example, ten years ago, during the construction of a shopping mall, all kinds of theming were popular: fake cowboys, colosseums, london, antiquity.
People believed that the more decoration, the more glamor, the more complex the design, the better. Now everything has changed, now all this has become unnecessary. Everything follows the path of simplification. And things, fashion, have become completely different.
The formats of stores are also changing dramatically. If earlier for the flagship stores of the leading fashion retailers – H&M or Uniqlo – they needed 1500 m2, now they want 3 thousand m2. And accordingly, you have to re-equip the squares of the center for them.

Also, no one wants to open a new flagship store in some mothballs.

Taste, finishing materials, approach to design – everything changes dramatically. In addition, retailers are changing a lot online.Fashion operators now need fewer stores, but they need to be bombastic, these stores are more like showrooms and open at key points in the city. On the contrary, the format of electronics stores is shrinking, everything goes online. MediaMarkt in Russia died because they were building 7,000 m2 stores that no one needed.
The formats of grocery hypermarkets have also changed a lot – 10 years ago they wanted 15 thousand m2, now they rely on fresh food and they need 2 times less space.
And IKEA, on the contrary, 10 years ago did not want to develop inside the Moscow Ring Road. Now everything has changed. But it is impossible to take and bring such a serious operator here with a snap of a finger. You practically have to rebuild everything. All this forces us to run faster and make qualitative changes. You constantly have to release a new version of your mall.

Without porridge and vinaigrette
Of course, it’s one thing to make new models of clothes or a smartphone, and another is a new version of a giant building, which in the case of Europolis in Rostokino is larger than the Hermitage.These are huge costs and risks, but absolutely nothing without it. Because an outdated shopping center can no longer be filled with high quality. If you want market leaders to work for you, and work in a flagship format, then this cannot be achieved without radical changes.
After all, not only store formats are changing, but also infrastructure and logistics. For example, we have made four pairs of new panoramic elevators. Because the center is very large, before, visitors entered through one entrance and walked a kilometer.And now we have redistributed the streams. It should be borne in mind that the residential infrastructure around is also developing, a chord is being built, the MCC has been built. And it is clear that you have to adapt to this urban environment.
The ultimate goal is to create the correct format for the shopping malls, in order to form the correct pool of tenants, sorting them according to the center space so that all together it makes up a single whole. The pool of tenants – tenant-mix, compiled 10 years ago, collapsed precisely due to changes in trade formats and logistics.It is very important that tenants form a certain logical zone – here are fashion department stores, here are children’s stores, here are sports goods, etc.

There should be no porridge or vinaigrette, everything is in a certain order.

A modern shopping center must have a certain proportion of areas. For example, it is called “entertainment” and food makes up 15-20% of its leasable area. If the leasable area in Rostokino is 170 thousand m2, then only one food occupies 15 thousand.m2 plus a cinema of 7 thousand m2, plus various entertainment. In total, about 30 thousand m2.
This is what allows you to fight online, because people go to the shopping center for impressions, emotions, in order to spend time here. In order to create such gigantic areas for the food hall, we had to saw columns, floors and make new escalators. These constructive changes were the most difficult.

As in a museum
As for the design, we used different solutions here.The food court was made by the guys from St. Petersburg – DA Architects, who specialize in restaurants. The main concept of the shopping center was made by the Spaniards, and during the pandemic, when everything was closed, we finally tore off all the cladding and set off into some kind of punk – we thought that the bare concrete that opened under tons of finishes looks absolutely excellent and we don’t need anything spoil.
We had the same story in the Brodsky Museum (located in St. Petersburg in the poet’s apartment, Maxim Levchenko is the director of this museum.- Ed.), When we could not come up with a concept, eminent architects drew projects, but we could not completely make a decision: all the time it seemed that something was missing. The decision came by itself when we removed the trim and realized that red brick is exactly what we need. Architect Sasha Brodsky has just added some correct details that finally formed the architectural concept. In Rostokino, about the same thing happened.

Having stripped the walls and cleared the glamor, we got to the point.

Globally speaking, gloss, luxury and some complex forms of decoration have faded into the background and are no longer of interest to anyone – now the essence is important. And the bottom line is that the buyer needs high-quality stores, he wants to have a choice, to be able to eat tasty, fast and inexpensively. Just like big, expensive restaurants are now simply not needed by anyone. They were replaced by gastro bars, which abandoned white tablecloths, expensive dishes and doormen who move the chair.All costs are spent on purchasing good products. This is the essence of the changes in the world. The world refuses unnecessary things, everyone wants quality content.

How the food hall was created in Rostokino

Including in architecture. Therefore, now it makes no sense to build palaces, in order to look at them, you can always go to the museum. It is important for people to have convenient access to the shopping mall, good parking, proper lighting, music, etc. No unnecessary details. Concentration on the essence, you know, as in a museum, paintings are hung on a gray or other neutral background.Just so as not to distract attention. So here too – the gray floor of the shopping center does not pretend to anything, the store next to it pretends.
The simplification process covers all areas. For example, the mass market in clothing has reached such heights today that expensive brands are increasingly fading into the background. Why spend a lot of money when you can go to a regular store and get dressed quickly, efficiently and fashionably? And a month later, buy yourself something from the new collection. Nobody needs a thing that you have worn for 10 years.I washed it 2 times, put it in the junk and renewed my wardrobe.

House in the house
Will people understand our changes or not? People come to the shopping mall not to look at fake decorations or walk on marble, they come here to shop. And if a person has found everything he wanted, then he should not be disappointed that the design somewhere resembles factory designs.
But it is already indicative how tenants react to our changes. They give their best. For example, I had an idea for the flagship stores of fashion operators to be two-story, so that it would be a house in a house with a giant showcase – 14-15 m high.In order to achieve this, we even cut out part of the floor slab between the 3rd and 4th floors. As a result, a feeling of space is created: you walk down the street, go out to the square – and in front of you there is a gigantic house on which Zara is written.
Uniqlo, which is located nearby, also wanted to do something similar and is now building a 2-storey store, which is essentially a building within a building. This is inspiring.
And also, when we cleared the walls at the main entrance and removed tons of decoration, we saw a huge concrete surface and wanted to leave it.The owner of the “Golden Apple”, who used to say: “I will never sit among all this naphthalene,” seeing a concrete wall, said: “I want to be here.” And he will be there. Now the Golden Apple is being built on this site.

90,000 Uniqlo owner replaced most warehouse workers with robots – Technics on vc.ru

Warehouse robotization was a top priority for the company due to a shortage of workers in Japan.

The Japanese company Fast Retailing, which owns Uniqlo, J Brand, Theory, Helmut Lang and other brands, has replaced almost all employees of its main clothing warehouse in Tokyo with robots and automated work, Kommersant reports with reference to the Financial Times.

Fast Retailing

The company sells 1.3 billion garments a year, while there is a shortage of workers in Japan, so warehouse robotization was a top priority for Fast Retailing, the company says.

Most of the work in the warehouse is related to sorting clothes by season, size, color and other parameters. This work could only be done by humans, until robots learned how to handle soft packaging.

Also, Fast Retailing plans to abandon the use of plastic packaging in the future, so robots still have to learn how to work with paper bags, the company noted.



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