Best stationery stores in Hong Kong
Print isn’t dead, and the plethora of stationery stores in Hong Kong prove this. From multinational brands to independent boutiques, we’ve dug out the city’s most popular and unique stationery stockists for you to visit.
Read more: Best bookstores in Hong Kong
Half concept store and half workshop space, Colour EXP offers a cosy place for art enthusiasts to find supplies and hang out. Pop in the Kwun Tong store to shop its large collection of professional grade art equipment, attend an art class or two and treat yourself to an afternoon coffee at the adjoined café-kitchen.
Colour EXP, 8/F, Front Block, Ming Sang Industrial Building, 19–21 Hing Yip Street, Kwun Tong, 2511 4845
Opened by local Hong Konger Jerry Siu, Journalize is an independent store that offers a curated selection of rare stationery from all over the world. Here, you’ll find pencil cases of all shapes and sizes, more fountain pens than you can count and international brands like Traveler’s Notebook and Moleskine – all sold at a lower price than at other chain stores in Hong Kong.
Journalize, 6A Moreton Terrace, Causeway Bay, 3565 6455
If the dizzying collections of stationery supplied by Hong Kong’s megastores prove too much to handle, then Muji may offer a bit of calm for you. Known for its minimalist designs, this Japanese brand does not mess around when it comes to its stationery. Many of its products, such as its planners and notebooks, are made of recycled materials too, so you can shop without feeling like you’ve destroyed a whole forest in the process.
Muji, multiple locations including 3/F-4/F, Lee Theatre, 99 Percival Street, Causeway Bay, 3971 3120
With locations at almost every major mall in Hong Kong, you’ve probably found yourself pulled in by Log-on’s cheery decor before. Packed to the brim with stationery, toys, lifestyle products, beauty supplies and travel accessories, Log-on is nothing but a joy to walk through. You’ll find things you didn’t even know you needed, like washi tapes, polaroid cameras, air fresheners and our personal favourite, SMISKI figurines (glowing human-shaped creatures that you can place around your room, for no reason other than that they look cute).
Log-on, multiple locations including Basement 1, Times Square, 1 Matheson Street, Causeway Bay, 2736 3866
For all things K-pop, look no further than Cool Point. Located at Mira Place in Tsim Sha Tsui, this lifestyle and stationery store stocks a wide range of well-known Korean brands, including Artbox, Indigo, Flying Whales and Knock Your Life. The space is cutesy and daintily decorated, adding a little spark to your shopping experience as you browse through its inventory of lifestyle goods, travel accessories and eco-friendly furniture.
Cool Point, B108, B1, Mira Place One, 132 Nathan Road, Tsim Sha Tsui, 2904 1988
Situated near multi-disciplinary arts centre JCCAC, Toolss is a stationery store-cum-coffee shop that sells a quirky selection of lifestyle goods. Here, you can browse through designer brand stationery, books and CDs while you enjoy a cup of coffee. Make sure to snap a picture with its photogenic storefront for the ‘gram.
Toolss, Shop 2, G/F, Fook Tin Building, 38 Wai Lun Street, Shek Kip Mei, 3954 5135
You’d think the novelty would’ve worn off by now, but years after Kikki K’s arrival in Hong Kong, we’re still digging its Scandi-chic vibes. Instantly recognisable by its pastel aesthetic, the brand provides minimalist calendars, yearly planners and a unique offering of happiness and gratitude journals. Make sure to pay the store a visit come Christmas time, as it releases a stunning festive collection every year.
Kikki K, multiple locations including HOK43-44, Hong Kong Station, Central, 2812 1900
Artland specialises in the management of art materials and sources products from world-renowned manufacturers for art lovers in Hong Kong. Opened in 1954, it now carries nearly 70 years of expertise in all things arts and crafts. Drop by to stock up on your craft essentials and if you’re lucky, you may even find that it is hosting a pop up art exhibition that you can check out.
Artland, 3/F, Lockhart Centre, 301–307 Lockhart Road, Wan Chai, 2511 4845
Established in 1973, CN Square has several branches across Hong Kong – one of them being a five-storey megastore spanning over 10,000 square feet in Mong Kok. The store offers 20,000 products and counting, including paintbrushes, professional drawing boards, office copy machines and over 5,000 types of seasonal ornaments during Christmas and New Year.
CN Square, multiple locations including G/F-3/F 503 Nathan Road, Yau Ma Tei, 2384 2430
Back to School: Top 10 Stationery Shops in Hong Kong
It’s that time of year again. Wipe your tears of sadness (or perhaps joy?) and kiss your kids goodbye as they once again embark on an adventurous academic year. With new friends, new teachers, and new knowledge on the horizon, it’s only fair that your little ones are geared up with new stationery too, right? Well, you’re in luck, because we’ve rounded up the best stationery shops in Hong Kong to fill up those pencil cases and backpacks with all the goodies your kids will need. We promise we won’t tell if you sneak in a few items for yourself too!
There is no messing about when it comes to Muji. If keeping things to a minimal is what you’re after, their simple and straightforward stationery is the perfect solution amongst what’s available in Hong Kong. Best of all, their price tags are incredibly wallet-friendly. Even if you do go overboard with all the must-have items, you can always keep things organised with mini desk-drawers that will keep every loose paper clip in place. Now your messy little monkeys won’t have any excuse not to clean up!
Muji, locations vary
2. The Tree Stationery & Co.
Next-level stationery in Hong Kong? We’re talking about stationery that is made with intention. The Tree Stationery & Co puts a lot of thought into their products, designing and crafting personalised stationery and gift items that the team curates personally. For them, a notebook and pen aren’t just things you pick up and go with; they are tools for visualising thoughts and knowledge. The idea is also to find balance and serenity amidst the busyness of Hong Kong. How inspiring!
The Tree Stationery & Co, 2/F, 10 Matheson Street, Causeway Bay | (+852) 2598 4328
With a wide range of uniquely-themed journals and notebooks, Kikki.K has got all your scribbling needs covered. From gratitude journals to year-round planners, you can help your little ones develop an organised habit from early on (they even have a 10-year planner!). With a brand-new location in the Hong Kong MTR Station, your kids soar through the year with all the latest gear from the Sweet 2019 Woodland Wanders collection that inspires you to be adventurous and embrace the splendour of nature. We’re not saying you have to splurge on their adorably-designed items, but we know we will.
Kikki. K, locations vary
Read More! Do you know all about the top universities in Hong Kong?
4. Eslite Bookstore
In 2012, Taiwanese book giant Eslite established their first overseas store in Causeway Bay. Now they have two other branches in Tsim Sha Tsui and Taikoo and it’s any book lover’s heaven. Not only do they have a large collection of books of all different genres, but they also have floors dedicated to stationery, handicrafts, and even accessories! For anyone looking for that Taiwanese flair in detailed handiwork in their stationery, this is the place to be.
Eslite Bookstore, 8/F–10/F, Hysan Place, 500 Hennessy Road, Causeway Bay | (+852) 3419 6789
G/F & 1/F, 18 Tai Koo Shing Road, Taikoo Shing | (+852) 3419 1188
Star House, 3 Salisbury Road, Tsim Sha Tsui| (+852) 3419 1088
While modern technology continues to dominate our world, it might be tough trying to convince your kids that nothing beats a good old-fashioned handwritten letter, or that putting pen to paper is the way to go when it comes to journaling. Perhaps Journalize can help with that. Conveniently located near Victoria Park in Causeway Bay, this is a small and independent shop that has a variety of rare stationery products imported from all over the world, with a large focus on handwriting tools and materials. Their items are usually sold at a much lower price than at other chain stores in Hong Kong too, so it’s definitely one to check out.
Journalize, 6A Moreton Terrace, Causeway Bay | (+852) 3565 6455
This arts and crafts haven has everything from ceramics materials to all the shades of green you’ll ever need. Even if you are spoilt for choice, their extra helpful staff are always happy to guide you through any questions you may have about getting a school project done, or simply stocking up on crafts essentials. They even host art exhibitions featuring local artists from time to time, so if you have yourself a little Picasso in the making, Artland is surely one not to be missed.
Artland, 3/F, Lockhart Centre, 301–307 Lockhart Road, Wanchai | (+852) 2511 4845
Read more! Find out all about the different types of schools in Hong Kong.
7. Colour EXP
Colour EXP is an art supply concept shop and a cosy place for culture enthusiasts to hang out and meet new friends. The staffs are passionate about art and well-versed in product knowledge, and there’s even a corner with testers for customers to try out products to make an informed purchase. They regularly host art workshops as well. Next to their massive collection of art supplies is a café kitchen that provides delicious food and drinks for anyone who just wants to hang out and soak in the creative vibes.
Colour EXP, 8/F, Front Block, Ming Sang Industrial Building, 19–21 Hing Yip Street, Kwun Tong | (+852) 2511 4845
Usually found next to City’super, Log-on is your dose of intense Japanese kawaii-ness. Inside, you will find yourself standing in the midst of Lego day planners, Pac-Man staplers, or even erasers disguised as a plate of sushi! While your children run around gawking at fish-like pencil cases, parents can enjoy strolling through aisles of strangely-innovative tech and gadgets, as well as the latest beauty products from Japan.
Log-on, locations vary
Read more! Spend a rainy day at some of the best bookstores in Hong Kong.
9. The Commercial Press
While The Commercial Press focuses more on putting books up on shelves, they still have a large collection of stationery that will meet your basic needs. With over 25 branches dotted all around Hong Kong, it is the perfect place to get your shopping done while you’re out and about. The range and variety of stationery available varies depending on the size of the branch, so head on over to their flagship store in Causeway Bay and you are bound to find what you’re looking for. Plus, their Kiddyland store, completely dedicated to children’s books, toys, and activities, is just across the street!
The Commercial Press, locations vary
Bold and funky, Smiggle will have you falling in love with their brightly-coloured backpacks and quirky cartoon characters in a second. Equipped with everything from a scented silicone pencil case to plush hamburger notepads, your kids will never again have a dull day at school!
Smiggle, locations vary
Originally published on August 13, 2018 by Jenny Leung. Updated on August 23, 2019 by Ching Yuen.
Read more! Check out the 10 best pre-schools in Hong Kong or explore our Family section on Localiiz.
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Prints Stationery Stores in Hong Kong
Stationery store Prints has four locations in Hong Kong, including one shop at Elements mall (1 Austin Road West).
Founded by Neny Suparman and Lars Vikman in 2003 in Singapore, Prints offers stationery products with passion and creativity, inspired by the Swedish design style.
All of the Prints products are unique.
First, the exclusive premium paper products and stationery are designed by Swedish designers, then they are hand-made by Prints’ own bookbindery.
The company’s range of products covers, for example, high quality stationery, greeting cards, storage boxes, acid-free photo albums, scrapbooks, as well as notebooks.
One of the best selling categories are cards and photo albums featuring unique designs, which are great products for keeping memories about daily life and special occasions, such as weddings.
You can also purchase Prints’ collections of storage solutions, known for their practicality and sleek style, and especially popular among creative individuals in Hong Kong.
Prints services include being able to help you customise your invitation cards, deboss a company logo on your office stationeries, or wrap a special gift.
You can see and purchase many of the available products through Prints’ estore, located within www.prints-international.com.
The main categories of products at the webstore are diaries & calendars, boxes, greeting cards, notebooks, desk accessories, photo frames, photo albums…
…refillable albums, scrapbooking, drawings, ring binders, folders, magnets, gift wrapping, carrier bags, Lamy products, Fjallraven Kanken products, and Jigzle Puzzle products.
Prints Stationery Shop Locations in Hong Kong
10 Chater Road, Shop 230, 2/F, Landmark Prince’s
Central, Hong Kong
Hours: Monday-Saturday 10am-7:30pm, Sunday 12noon-6:30pm
1 Austin Road West, Shop 2127, Elements
Tsim Sha Tsui, Kowloon, Hong Kong
Hours: Monday-Sunday 10am-9pm
183 Queen’s Road East, Shop 310B, 3/F, Hopewell Centre
Wanchai, Hong Kong
Hours: Monday-Saturday 10am-7:30pm, Sunday 11:30am-6pm
Prints SOGO CWB
555 Hennessy Road, 11/F, SOGO Department Store
Causeway Bay, Hong Kong
Hours: Monday-Sunday 10am-9pm
The official brand Facebook page for Prints is located at www.facebook.com/prints2003.
Prints’ Facebook page is a great place to learn more about the available products, the company’s events, and other news related to the outlets in Hong Kong and elsewhere.
Slow Hong Kong: Stationery Shops
Whatever the country, whatever the neighbourhood, there is one spot I always seek out: stationery stores. I know I’ll find everything I need to write, scribble, record or erase, everything I need to cut and paste. Whether you’re a school kid or an office worker, shopkeeper or start-up entrepreneur, student, retired, you’ll find something to note your projects and memories, to stop time in order to save something, start something, dream about something. The stationery store is a promise.
Stationery stores are starting to resemble each other from one country to the next – globalisation has not spared this particular sector. When local touches manage to survive, they are all the more touching for it: a funny format, strange paper, odd colour. This particular Frenchwoman marvels at the discovery that no, not all paper is A4, not all pencils are HB, not all envelopes have the same acrid taste of glue.
Here, in the country that invented paper, in the face of inexorable digitalisation, you can still find neighbourhood stationery stores in Central, Wan Chai, Tsim Sha Tsui, Yau Ma Tei. Take a minute to wander into one of these boutiques with shelves packed with local curiosities from floor to ceiling. These local products are often hidden behind newcomers from Japan — the standard for quality and innovation — or South Korea, another great country for dreamers. Look beyond these first colourful shelves to find treasures that take you back to the everyday life of the Fragrant Harbour, past and present.
First are those notebooks that allow you to imagine the endless hours dedicated by schoolchildren to learning the vast number of traditional Chinese characters, which unlike those in mainland China, have not been simplified. Then there are the books devoted to learning the Roman alphabet, lower and upper cases, block letters and cursive, which you can find for less than HK$2 in the markets of Sham Shui Po. The pastel hues of these notebook covers can be found on books filled with space for music, too.
Some pencils proudly declare their origins, such as Chung Hwa, a brand made by the China First Pencil Company in Shanghai. Their Hong Kong counterparts are particularly seductive, with ancient Chinese proverbs etched in golden characters on a black background.
Next to them are pretty brushes destined for calligraphy, with bamboo stems and tips made from horse or rabbit hair (if they aren’t synthetic and made of plastic) which brings to mind the traditional way of writing in this region.
I have a weakness for envelopes made from thick paper and sealed with twine, an alternative to less poetic glue, or the sad stickers that seal the white envelopes we have in France. Do you close them with one round of twine, two rounds, a figure-eight or a double figure eight? It depends on the recipient!
When Chinese New Year is drawing near, red lai see packets take the forefront, offered in different formats representing all the different types of bamboo and Double Happiness symbols. This is the stationery shop’s moment in the spotlight, an annual occurrence that reminds us that, yes, we really are in Hong Kong.
Take a look at the shelves where professional materials are stocked: different log books, bill books and receipt books take you back to an era when handwritten material had no alternative. To a Westerner, a Hong Kong-style bill is an astonishingly poetic thing when you see a merchant opening his book, hastily scribbling a price beneath elegantly-drawn Chinese characters and stamping it before handing you this sheet of paper that is almost worthy of being framed. You can imagine this artisan conscientiously filling out his sober black-covered log book at the end of every day.
The shelf of stamps, by contrast, gives you pause. Every possible message seems to be accounted for: Urgent, Unpaid, Overpayment, Top Secret – written in Chinese or Roman characters, they absolve you have any need for handwriting.
The recent move of Stanley’s most comprehensive stationery store to Sai Wan Ho is a sign of just how difficult it is to run this kind of business. Like all traditional enterprises, they are struggling to survive in the face of high rents and online shopping. In 2000, there were 2,360 stationery shops in Hong Kong, employing 7,320 people, whereas today there are just 4,490 people working in 1,460 shops.
That said, the efforts of a new wave of designers, like the founders of Ditto Ditto’s letterpress studio or the architects behind Blank, a contemporary stationery store in Shek Tong Tsui, offer hope that the paper civilisation has not yet written its last word, and is not destined to serve only nostalgic purposes. Notebooks, pencils, envelopes – the vitality of these everyday objects offer a social and poetic connection to one another that digital communication can never replace. At once functional and aesthetic, they facilitate Hong Kong’s economic hyperactivity and brighten up the city’s daily life.
Here are some of the stationery shops I visited while researching this column:
Yat Fat Stationers
2/F, Yat Fat Building, 44-46 Des Voeux Road, Central
1/F, 30 Johnston Road, Wan Chai
Chun Kee Stationery
G/F, Anson House, 13-19A Lock Road, Tsim Sha Tsui
503 Nathan Rd, Yau Ma Tei
Translated from the French by Christopher DeWolf.
Amazon.com: Office Supplies & Stationery Store Revenues Hong Kong Summary: 2020 Economic Crisis Impact on Revenues & Financials eBook: DataGroup, Hong Kong Editorial: Kindle Store
The Office Supplies & Stationery Store Revenues Hong Kong eBook provides 7 years Historic and Forecast data on the market for each of the 47 Products / Services covered. The Products / Services covered (Office supplies & stationery stores Lines) are classified by the 5-Digit NAICS Product Codes and each Product and Services is then further defined and analysed by each 6 to 10-Digit NAICS Product Codes. In addition full Financial Data (180 items: Historic and Forecast Balance Sheet, Financial Margins and Ratios) Data is provided for Hong Kong.
OFFICE SUPPLIES + STATIONERY STORE REVENUES
1. Office supplies & stationery stores Lines
2. Groceries & other foods for human consumption off the premises
3. Miscellaneous consumables
4. Drugs, health aids, beauty aids, incl cosmetics
5. Soaps, detergents, & household cleaners
6. Paper products, paper towels, toilet tissue, wraps, bags, foils, etc.
7. Mens wear
8. Female wear
9. Childrens wear, incl boys, girls, & infants & toddlers
10. Footwear, incl accessories
11. TVs, video recorders, video cameras, videos, DVDs, etc.
12. Audio equipment, musical instruments, radios, stereos, media, etc.
13. Furniture, sleep equipment & outdoor/patio furniture
14. Computer hardware, software, & supplies
15. Kitchenware & home furnishings
16. Giftware & glassware incl vases
17. All other kitchenware & home furnishings
18. Jewelry, incl watches, watch straps, novelty jewelry, etc.
20. Photographic equipment & supplies
21. Toys, hobby goods, & games
22. Sporting goods & vehicles
23. Hardware, tools, & plumbing & electrical supplies
24. General merchandise
25. Stationery products
26. Office paper, incl computer, copier, fax & Printer paper
27. Office & school supplies
28. Office equipment
29. Greeting cards
30. Magazines & newspapers
31. Luggage & leather goods
32. Collectibles, incl items which are old, but less than 100 years old
33. Art goods, incl original pictures & sculptures
34. Souvenirs & novelty items
35. Seasonal decorations
36. Artificial/silk flowers, plants, & trees
37. Craft supplies
39. General merchandise
40. All non-merchandise receipts
41. Other labor charges
42. Parts installed in repair
43. Printing or engraving to order
44. Value of service contracts
45. All other non-merchandise receipts
There are 188 Financial items covered, including:
Total Sales, Pre-tax Profit, Interest Paid, Non-trading Income, Operating Profit, Depreciation, Trading Profit, Assets (Intangible, Intermediate + Fixed), Capital Expenditure, Retirements, Stocks, Total Stocks / Inventory, Debtors, Maintenance Costs, Services Purchased, Current Assets, Total Assets, Creditors, Loans, Current Liabilities, Net Assets / Capital Employed, Shareholders Funds, Employees, Process Costs, Total Input Supplies / Materials + Energy Costs, Employees Remunerations, Sub Contractors, Rental & Leasing, Maintenance, Communication, Expenses, Sales Costs + Expenses, Premises, Handling + Physical Costs, Distribution Costs, Advertising Costs, Product Costs, Customer + After-Sales Costs, Marketing Costs, New Technology + Production, R + D Expenditure, Operational Costs.
Craft supplies: 10 Shopping Places Every Craft Lover in Hong Kong Should Know!
If you don’t know where to buy craft supplies in Hong Kong, I hope the list below will help you find what you need.
In most of my posts I try to give you shops recommendations, but I have realized it would be great to summarize all these shopping places in one post. So here we are: I have gathered below my top 10 places to buy craft supplies in Hong Kong!
1. Sham Shui Po
This is my number one place for craft supplies shopping. I must say I am a bit obsessed about this place, as going to SSP for a craft lover is a bit like entering the Willy Wonka chocolate factory! This place sells so many different kinds of items: beads, leather, fabric, ribbons, buttons, and all the corresponding DIY accessories & tools … I still manage to discover new stores every time I go there!
So if there is one place you should visit for craft supplies during your stay in Hong Kong, go to Sham Shui Po.
Here are a few DIY posts made from supplies found in SSP with some shops address:
Actually most of the craft supplies used in my posts are coming from there!
2. CN Square
503 Nathan Road, Yau Ma Tei, Kowloon
It is one of the largest stationery store in Hong Kong with 5 floors full of arts and crafts items.
You can find pretty much everything you need there for paper related crafts: from origami paper, any kind of paint, paper, boards, punches and some craft supplies as well.
3. The Artland
3/F, Lockhart Center, 301 Lockhart Road, Wan Chai, Hong Kong
Similar to CN square but with maybe a slightly smaller selection of art supplies: paper, pens, paint, brushes and so on.
4. Living Plaza
There are many living plaza shops in Hong Kong. They belong to the brand AEON.
The particularity of these shops is to sell everything at 12HKD (or almost everything – some items are sold at a higher price which is usually indicated in big). These shops used to be known as “Jusco 10$ stores.”
The two shops I know are quite big:
- 2/F Tai Hing Gardens Phase II, Tuen Mun, New Territories
- 3/F Chong Hing Square, 601 Nathan Road, Mong Kok, Kowloon.
You can find the full list of living plaza shops & opening hours here. I am sure you will find one near your place.
I guess the variety of items you can find in these shops depends on the shop’s size.
I have found some great deals there on crochet hooks, paint, yarn, needles, buttons, origami paper…
They have also a large selection of tools & accessories: hammer, pliers, sanding paper…
You can find also cheap glasses, tableware, jars, home decoration…
5. Log On
There are also a few shops in Hong Kong. They belong to City Super. This store sells mainly a collection of trendy and fun products that some would consider gadgets but they also have a selection of craft supplies and stationery that is worth a look.
In particular, they have a great selection of washi tape.
They also sell some cotton fat quarters, gift boxes, and fabric stickers from the Korean brand Dailylike which are so cute! I have used some in my DIY square envelope leather pouch.
I have been to these two shops so far:
- Tuen Mun Town Plaza, Phase 1 Level 2, Shop 2251, Tuen Mun, New Territories
- Gateway Arcade level 3, Shop 3202, Harbour City, Tsim Sha Tsui, Kowloon
You can find the complete list of shops & opening hours here.
6. Popular Bookstore
There is always a nice corner in Popular Bookstores with a good selection of stationery but also some art & craft supplies.
I know these two shops:
- Tuen Mun Town Plaza, Phase 1 Level 2, Shop 2192, Tuen Mun, New Territories
- Olympian City 3, UG88, Upper Ground Floor, Kowloon
You can find the complete list of Popular Bookstore shops & opening hours here.
7. The Commercial Press
This book and stationery store is located 9 Yee Wo Street, Causeway Bay, Hong Kong.
They sell many Chinese and English books. At the basement, you will find a selection of stationery, art supplies and creative handicraft products such as beautiful origami paper.
You can find the complete list of shops & opening hours here.
8. The Crafties
The crafties is a creative workspace that I have found on the web. I have never been there myself but the experience of the Sassy reporter from this post seems very pleasant.
They propose some interesting workshops such as teddy making, crochet, etc.
And they also have a craft supplies store. I do not know the extent of the selection provided there so feel free to leave your feedback below.
This workspace and retail space is located 1/F Sing Kui Commercial Building, 27 Des Voeux Road West, Sheung Wan, Hong Kong.
Flat A, 2/F Kiu Hong Mansion, 3 Tin Lok Lane, Wanchai, Hong Kong
Another stationery and art supplies shop with a selection of DIY craft supplies. I have never been there myself but it is widely recommended on the web. Let me know what you think about it!
10. Your local stationery shop
There are many small stationery shops in Hong Kong. I am sure you will find one of those small shops next to your place. The prices may be more on the higher side but it is always useful if you do not have time to go to other bigger shops. The range of products varies a lot from one shop to another.
You may also like these posts:
I hope this post helped you finding or discovering nice places to shop for craft supplies in Hong Kong. Of course, if you know other places and you would like to share your tips, please leave me a comment below.
• Hong Kong: share of stationery exports by end market 2019
• Hong Kong: share of stationery exports by end market 2019 | Statista
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HKTDC. (September 7, 2020). Share of stationery exports from Hong Kong in 2019, by end market [Graph]. In Statista. Retrieved June 15, 2021, from https://www.statista.com/statistics/684519/hong-kong-share-of-stationery-exports-by-end-market/
HKTDC. “Share of stationery exports from Hong Kong in 2019, by end market.” Chart. September 7, 2020. Statista. Accessed June 15, 2021. https://www.statista.com/statistics/684519/hong-kong-share-of-stationery-exports-by-end-market/
HKTDC. (2020). Share of stationery exports from Hong Kong in 2019, by end market. Statista. Statista Inc.. Accessed: June 15, 2021. https://www.statista.com/statistics/684519/hong-kong-share-of-stationery-exports-by-end-market/
HKTDC. “Share of Stationery Exports from Hong Kong in 2019, by End Market.” Statista, Statista Inc., 7 Sep 2020, https://www.statista.com/statistics/684519/hong-kong-share-of-stationery-exports-by-end-market/
HKTDC, Share of stationery exports from Hong Kong in 2019, by end market Statista, https://www.statista.com/statistics/684519/hong-kong-share-of-stationery-exports-by-end-market/ (last visited June 15, 2021)
Third Street (Hong Kong) – Third Street (Hong Kong)
View of Third Street from the west side of 30 Pok Fu Lam Road.
Sai Ying Pun Market, at the corner of Third Street (left to right) and Central Street (front).
Third Street (Chinese: 第三 街) is a street in the Sai Ying Pun district of Hong Kong. It runs one way from Pok Fu Lam Road, then crosses Water Street, then Pok Fu Lam Road again, then Western Street, Center Street and ends at Eastern Street.
The street is part of the planned early development streets. High Street, Third Street, Second Street, and First Street run east-west horizontally on a slope, while Central Street, West Street, and East Street run steeply from north to south.
On Third Street 2572 addresses.
- Kwong Phung Lane is open to one-way traffic to Queens Road West.
- Yau Yee Lane extends south to the Third Street playground and basketball court.
- Fuk Sau Lane connects to Second Street.
- Sheung Fung Lane descends onto Second Street.
- There are steps leading to Yu Lok Lane, which overlooks Central Street.
- Un Phuc Street used to be connected to Second Street but was interrupted by Tong Nam Mansion.
- Leung I Fong extends to High Street and has 14 addresses on it.
- Ui On Lane descends onto Second Street.
- Un Shing Lane runs parallel to the street from the south and is connected by steps.
- Kwok Hing Lane descends north.
Along Third Street, there are many small businesses, including ten grocery retailers (two specializing in bean curd), seven food wholesalers (including specialist coffee), six cafes, a Chinese liquor factory, Yu Kwang Ik chili sauce factory outlet, five mentors, five music schools, five electronics stores, two laundries, seven real estate agents, two restaurants, five auto mechanics, four grocery stores, three decor stores, four clothing stores, two beauty salons, three builders and a beverage store, a flower shop, a shop cleaning supplies, hairdresser, pet supplies, veterinarian, art school, carpet store, clerk, paper store, hardware store, paper recycler, Indonesian merchandise store and waste collection point.
The top of the Sai Ying Poon market overlooks Third Street with fishmongers and butchers at this level.
The escalator can take a pedestrian up from the first or second street through the market to the Third street. A red Mini Bus travels east of Hong Kong labeled Daimaru. The green mini bus 12 also runs down the street.
Use in fiction
TVB “A Journey Called Life” allegedly took place on Third Street, Sai Ying Poon.The protagonist, Fat Boss, played by Kent Cheng, has been described as the # 3 street guard (第三 街 保 長).
Hong Kong International Stationery Fair 2021 in Hong Kong, China
Hong Kong International Stationery Fair 2017 – Hong Kong International Stationery Fair.The exhibition was founded in 2001 and is held once a year.
Hong Kong International Stationery Fair is one of the most popular exhibitions for the stationery industry in Asia. It provides an excellent platform for participants to strengthen relationships with existing and potential clients, and seek new opportunities for business development. Participants will show new samples of stationery, goods for artists, school supplies, office supplies, writing utensils, etc.At Hong Kong International Stationery Fair , exhibitors showcase a wide range of products, from artist supplies to computer peripherals, school supplies to office equipment, entertainment and functional, practical and decorative items. “It was one of our first fairs, we will definitely come here again, because here we found buyers who are very serious about the business. We had a lot of orders, in particular from Japan and Korea, as well as from Europe, the Middle East and India.We have established good relations with the organizers of the exhibition, we hope for their further support. The booth we were given was absolutely amazing! “(Scott Wen, International Sales Manager, Mirage Int’l Industries Inc, USA).
Main Product Categories of Hong Kong International Stationery Fair:
• Art Supplies
• Children’s Stationery and School Supplies
• Computer Peripherals and Accessories
• Office Equipment Supplies
• Gift Stationery
• Office Equipment
• Paper and print supplies
• Writing materials
Hong Kong International Stationery Fair is visited by chain and department store retailers, importers, service representatives, exporters, distributors, wholesalers, purchasing office workers and cooperatives.Following the latest trends in the stationery industry, the exhibition is constantly evolving and offers new programs. As part of the Hong Kong International Stationery Fair 2017 , the Hong Kong Stationery Competition will be awarded. This event allows talented designers to make a name for themselves, the work of the winners will be shown during the exhibition. In parallel with Hong Kong International Stationery Fair , there are HKTDC Hong Kong Toys & Games Fair, HKTDC Hong Kong Baby Products Fair and HKTDC Hong Kong International Licensing Show 2021.
Statistics of the exhibition for past years:
Total exhibition area – 1916 sq. M. 328 sq.m – for exhibits from Hong Kong, 1588 sq.m – for exhibits from other countries. Participating companies – 210. From Hong Kong – 38, from other 17 countries of the world – 172. Number of visitors – 15,578 people. From Hong Kong – 7441, from other countries – 8137 people ..
90,000 TOP-10 exhibitions in Hong Kong | ChinaLogist.ru
Hong Kong is not only a financial and business center, but also a huge market for purchases and sales.Its banking, logistics and exhibition infrastructure attracts more and more new companies to this market, including from Russia. Here you can find investors, suppliers, buyers. And, of course, it is a key high-tech center. Company registration procedures in Hong Kong are easier than in mainland China. Russians can stay in Hong Kong without a visa for two weeks, which makes visiting Hong Kong exhibitions especially convenient. Note that these are exhibitions, some of which conclude contracts for hundreds of millions of dollars.Today we will present the largest of them. At the same time, they are useful for Russian business of any size. Therefore, our rating does not coincide slightly with the official one, where the famous “Fashion Week”, exhibitions of jewelry, diamonds and luxury goods will be in the first places.
Introducing the TOP 10 exhibitions in Hong Kong for small and medium enterprises. They are all held in one place – the Hong Kong Convention and Exhibition Center (HKCEC).
International Exhibition of Cosmetics and Beauty Products
Dates: November 10 – 13, 2021
The leading Asian international B2B beauty show.For the first time, the organizers will bring together two fairs: Cosmoprof Asia and Cosmopack, usually held in Hong Kong. Where else can you find many types of the best beauty products in one place, including Cosmoprof Asia finished products?
Sections of the exhibition: cosmetics and toiletries, goods for beauty salons, goods for nail art, natural and organic products, hair cosmetics, goods of the section “Cleanliness and Hygiene”. Separate exhibition – Cosmopack Asia, which will show ingredients and laboratories for the production of cosmetics, contract manufacturing companies, packaging, everything for label printing, machinery and equipment.
This is the premier professional beauty event in Asia in 2021. “The cosmetics industry is eager to return to sourcing, shopping, training and sales,” said Antonio Bruzzone, CEO of BolognaFiere Group, director of Cosmoprof Asia Ltd. “Our job is to present the best world experience in the field of beauty to as many interested people as possible.” Perhaps the 2021 exhibition will also be held online, which will allow professionals from all over the world to participate in the main Asian fair of the year.
The exhibition will be accompanied by an extensive conference program.
Statistics 2019: 2955 exhibitors from 48 countries and regions. Area – 118.9 thousand sq. m. 24 new projects and products from Australia, Belgium, Bulgaria, China, France, Germany, Greece, Hong Kong, Israel, Italy, Japan, Korea, New Zealand, Poland, Singapore, Spain, Switzerland, Taiwan, Thailand were presented, Turkey, Great Britain, the USA and, for the first time, from Russia, in the pavilion under the auspices of the REC.
Hong Kong Electronics Fair
International Electronics Show
Dates: October 13 – 16, 2021
The world’s best show for innovative electronics.Four days of new technologies and fresh ideas. Held twice a year: in spring and autumn. Participants from all over the world gather here to learn about the hottest innovations and latest developments that are shaping the future of electronics. Professionals and ordinary buyers come to this exhibition from all over the world. Hong Kong is a huge shopping center for electronic products. Whatever interests you – from a metal detector to a blood pressure monitor, from a projector to cables and accessories – you can find it all at HKTDC.
This time more than 3 thousand exhibitors will present the following product range: audiovisual products, intellectual property business, digital imaging, green products, electronic accessories, electronic games, electronics manufacturing services, electronic parts, components and manufacturing technologies, consumer goods high definition, medical electronics, home appliances, car electronics and navigation systems, mobile devices and accessories, office automation and equipment, personal electronics, security products, smart home equipment, telecommunications products, testing, certification and control.
The program includes a conference, seminars and other events with the participation of key leaders and industry experts, where you can get information on the latest trends and the latest developments in the field of electronics, exchange positive experiences.
HKTDC 2019 statistics: 2969 exhibitors, area – 61.3 thousand sq. M.
Parallel event: HKTDC ICT Expo 2021 – an international exhibition of information and telecommunication technologies.
HKTDC Hong Kong Toys & Games Fair
International Toy & Games Show
Dates: April 27-30, 2021
This is not only a flagship event of its kind in Asia, but also the first industry event of the year. offering international buyers the pioneering advantage in sourcing the latest products.The fair returns for the 47th time to showcase innovative products from around the world.
The fair is the largest industry event in Asia and the second largest in the world. The status of the exhibition is such that you can meet the leading manufacturers of toys and games from all over the world. More than two thousand exhibitors will present all kinds of games and toys, from traditional ones to exclusive and high-tech ones, like fancy robots. The production of toys is very quickly mastering new technologies, because someone likes stuffed bears and rabbits, while someone dreams of toys that are controlled from a mobile phone or gadget and are the latest wonders from the world of VR, AR and MR.
Traditional board games, puzzles, toys made from environmentally friendly materials are widely presented at the exhibition, which reflects another trend of our time. Products for creativity, mental development, training are especially popular with buyers. Here you will also find hobby products, children’s sports games, outdoor play products, paper products and toy packaging.
Statistics for 2020: 2,110 exhibitors from 42 countries in an exhibition area of 51.4 thousand.sq. m.
Parallel events: Hong Kong International Stationery Fair 2021, Hong Kong Baby Products Fair 2021 and HK International Licensing Show 2021
Hong Kong International Lighting Fair
International Lighting Exhibition
Dates: October 27 – 30, 2021
The whole world of lighting will open before you for four days.It is the largest trade show for the industry in Asia and the second largest in the world. Here you can find not only traditional models of lighting fixtures, but also the most unexpected novelties from the field of lighting technology. For example, in the Smart Home zone, you will be presented with lighting devices and technologies for a smart life, including the latest developments of such well-known brands as Osram, Prosperity Group, Tuya, Tmall Genie AI Union Partner Jingxun Software and Bright Power Semiconductor, Broadlink, Opple, Panasonic and PHILIPS … The Smart Lighting & Solutions Zone will showcase a variety of trendy lighting solutions, control systems, control panels and smart lighting designs.The Hall of Aurora will feature over 650 well-known brands, including BJB, Megaman and Ledus. In the same area, you will find all ceiling lighting solutions in which LEDs distribute soft light evenly through the holes, and the model size can be adapted according to customer requirements.
Other thematic areas include commercial lighting, LED lighting, residential lighting, eco-lighting, lighting accessories, parts and components, lighting control, design and technology, outdoor lighting, and trade services and publications.
The exhibition will be accompanied by seminars and forums on the hottest topics, including advances in lighting technology, design trends and market developments.
Statistics 2019: more than 3200 exhibitors from 35 countries, including Russia.
HKTDC Hong Kong International Medical and Healthcare Fair
International Medicine and Healthcare Exhibition
Dates: May 3 – 5, 2021
2020 makes this exhibition particularly relevant.It is Asia’s premier medical exhibition that opens a window into the world of cutting-edge medical technology. Here you will feel how quickly they develop.
It is an effective platform for developers, manufacturers and traders of medical technology, opening up great business opportunities in this promising Asian market.
Sections of the exhibition: equipment for accidents and emergency care, hospital furniture and hospital construction, Chinese medical devices, communications, systems and information technology, dental equipment and materials, diagnostic methods and diagnostic equipment, electromedical equipment, medical technology, laboratory equipment , medical components and materials, medical supplies.The 2021 fair will set aside a biotech zone to showcase the latest biotech products and services. The World of Health and Wellness zone will feature products for a healthy lifestyle and fitness, including nutritional supplements, functional nutrition and much more.
The exhibition will bring together childcare professionals, representatives of stores, pharmacy chains, medical and dental clinics, centers of Chinese medicine, laboratories and research institutes, as well as importers of medical equipment.
By 2030, global sales of medical products are expected to grow by 5% per year to nearly $ 800 billion.
In 2018, the fair attracted more than 11,500 buyers from 70 countries and regions.
Hong Kong International Optical Fair
International Optics Fair
Dates: November 10 – 12, 2021
The largest optical exhibition in Asia. It exhibits glasses, optometric instruments, equipment and mechanisms, trade equipment and equipment for the optical industry, binoculars and magnifiers, diagnostic tools, accessories for glasses, lens cleaners and much more.Visitors will find the widest range of glasses: from reading glasses, sunglasses and contact lenses to specialized optometric products. The exhibition is also attended by professionals in the field of packaging and designers of optical stores.
The exhibition hosts the Hong Kong Optometry Conference, bringing together experts from all over the world to present the latest research on a variety of optics topics.
A special feature of the exhibition is the “Gallery of Trademarks”, where more than 300 leading optical brands of the world demonstrate their products.
Statistics 2018: about 810 exhibitors and 16840 visitors.
Hong Kong Houseware Fair
Fair of household goods in Hong Kong
Dates: April 20 – 23, 2021
At the largest exhibition of this topic in Asia, you will find not only dishes, but also household appliances, gadgets for the kitchen, decorative accessories, kitchen textiles, household items, personal hygiene items, interior items, kitchen utensils, cutlery, countertops, special food products.
As consumers of today spend more and more money on their dream homes, the Hong Kong Home Goods Fair HKTDC provides leading suppliers with ample opportunities to connect with buyers from all over the world. The Hong Kong Home Goods Fair is a magnet for buyers from many countries.
The exhibition celebrated its 35th anniversary in 2020. It took place online.
The exhibition is divided into several zones: Hall of Elegance – a hall for designer collections and brands that are the embodiment of style and quality; World of Fine Dining – a premium area for bar accessories, kitchen and dining utensils; World of Fine Decor – a premium area for goods and accessories for home decor; Startup is a new platform where young entrepreneurs will have the opportunity to showcase the latest innovations and their creativity.
Statistics 2019: 2300 exhibitors, 29549 visitors. Area – 44.3 thousand sq. m.
Side event: HKTDC Home Textiles and Furnishings Fair 2020, an international exhibition for home textiles and furnishings.
Hong Kong International Wine & Spirits Fair
International Wine and Spirits Fair
Dates: January 28 – February 1, 2021
HKTDC Hong Kong International Wine & Spirits Fair postponed to January 28 – 1 February 2021, together with six other exhibitions (HKTDC Food Expo, HKTDC Hong Kong International Tea Fair, HKTDC Home Delights Expo, HKTDC Beauty & Wellness Expo, HKTDC Hong Kong Lifestyle Showcase and HKTDC Education and Careers Expo), which will be held in parallel with the largest in Asia’s event in the world of wines and spirits.
The exposition presents a variety of alcoholic beverages. From brandy and sake to champagne and elite wines.
Sections of the exhibition: drinks and liqueurs, education in the sector, accessories and services, wine snacks.
The exhibition will traditionally bring together wine producers from all over the world, as well as importers, exporters, wholesalers, wholesale distributors, various associations and institutions.
Statistics 2019: 1025 exhibitors. The exhibition area was 16.5 thousand sq.sq. m.
Asian Sanitary & Bathroom Accessories Show
Asian Sanitary & Bathroom Accessories Show
Dates: October 27 – 29, 2021
The exhibition will surprise visitors with a wide variety of Asian sanitary ware and bathroom accessories rooms. It is the only sanitary ware and bathroom accessories themed show in Hong Kong, where you can purchase the latest and greatest sanitary ware and bathroom furnishings from a variety of experienced suppliers.
The trade fair profile also includes sporting goods, gift items, stationery, home and outdoor goods, household items and home textiles, premium goods, kitchen and dining accessories, toys and games, Christmas and holiday goods …
40 thousand representatives of international import and export companies, wholesalers, distributors, agents, courier companies and retailers from approximately 123 countries attended the exhibition in seven exhibition days in 2019.
At the 2021 exhibition, 3,500 exhibitors will present their products at more than 4,500 stands. Eight clearly marked product categories, located in dedicated halls or separate exhibition areas, make it easy for shoppers to find the products they are looking for and spend more time at the show.
International Exhibition of Food, Beverage, Supply and Catering Services
Dates: May 18 – 21, 2021
HOFEX is a very interesting event that will feature a huge number of products catering, equipment and accessories for catering, catering, hospitality, and many other similar products and services.It is the leading trade show for the food and hospitality industry in Asia. The show presents innovative food products and attracts a large number of visitors.
Sections of the exhibition: equipment for bakery and confectionery products, equipment for the production of drinks, fabrics and interior items, equipment for cooking, technological equipment, equipment for public catering, furniture, professional audio and video and lighting, spa and resort services, dishes and accessories, drinks, canned food and semi-finished products, dairy products, food ingredients, fresh food, frozen and chilled food, delicacies, healthy food.
HOFEX – the place where the experts of the hotel and restaurant business from all over the world will gather. Gourmets from different parts of Asia and Europe will come to taste new delicacies and surprise with their culinary masterpieces.
Statistics 2019: 2800 international exhibitors, over 42 thousand visitors. Exhibition area – 65 thousand sq. M.
Visitors to Hong Kong await experiences that will last a lifetime. Visiting the exhibition in this city is a great opportunity to combine a business trip and leisure.The combination of bustling life and unspoiled natural parks, urbanism and exotic culture is mesmerizing. Hong Kong is about hospitality, smart technology, safety and professionalism. Convenient location, access to all fast-growing markets, well-developed logistics and financial infrastructure make this Asian city an ideal venue for events. Flawless in every way, ultra-modern, Hong Kong runs like clockwork. The best transport system, one of the largest airports, a huge selection of upscale hotels, a unique business environment allow you to feel comfortable and hassle-free here.As for exhibitions, a rare city can boast of such a luxurious exhibition and conference center with an area of more than 100 thousand square meters. m. Hong Kong was created for doing business, it is a global trendsetter in this area. Hong Kong has been recognized by many organizations as the best location for events that are always held at unprecedented heights. You have the opportunity to verify this.
Travel to Zhuhai, Macau and Hong Kong with CACTUS
The key partners of the company had the opportunity to extend the summer and enjoy an unforgettable journey.Several wonderful days from October 9 to 12 allowed vacationers to visit the factory, enjoy the views of Macau and the ancient architecture, catch their luck at the casino, visit the colorful fishing village, stroll through the night Hong Kong and enjoy exotic local cuisine.
The city of Zhuhai – translated from Chinese as “Pearl Sea”, received guests from distant Russia with its usual cordiality. On the first day of the trip, the group went on an excursion to the largest industrial park of the Ninestar company, and was able not only to see how our products are assembled, but also to assemble the CACTUS cartridge with their own hands.Industrial Park is the largest high-tech complex in Southeast Asia. On the territory of more than 250,000 square meters, 400,000 square meters of production space, office buildings have been erected, and the company has more than 20,000 employees.
The complex unites under one roof the production of all types of compatible consumables for various printing devices, inks and chips for cartridges, as well as printers and MFPs of the Pantum trademark.
The factory did not leave anyone indifferent: advanced technologies, highly qualified personnel, a high level of management – these are the main aspects of the production of our products.
The next day, the participants of the trip went to Macau – an autonomous territory within the PRC, a former Portuguese colony. This was a great opportunity to enjoy the views of the city, the architecture of the ancient temple complex of Macau, and visit the ruins of St. Paul’s Cathedral. The picturesque center of Macau during the Portuguese era reflects the clash of European and Chinese cultures and values. After the walk, the travelers visited the famous restaurant of national cuisine, where they could enjoy Portuguese and Chinese cuisine.
In the evening, all vacationers could try their luck in the legendary Venice casino.
On the third day of the trip, the participants of the trip went to Hong Kong – the financial heart of Southeast Asia. There they were waiting for an unusual excursion to the fishing village of Aberdeen, the opportunity to observe the life of fishermen and residents with their own eyes, to taste dishes of Cantonese cuisine. Such a concentration of oriental flavor nowadays is not found anywhere else in Hong Kong.
In the evening, travelers plunged into the nightlife of Hong Kong, with its lights, laser shows, promenade walks and the opportunity to vividly discuss and share the accumulated emotions.
This was not only an educational trip, but also an opportunity to plunge into the mysterious world of such a different oriental culture. The travelers were charged with positive emotions, which, we hope, will be enough to conquer new peaks and participate in future projects.
90,000 Reached the handle | Retail.ru
Text: Nikolay Grishin
magazine “Secret of the firm” No. 11 (194) 03/26/2007
Dmitry Beloglazov created the most recognizable brand in the faceless sea of Russian chancellery – Erich Krause.But over time, it lagged behind the market leaders. To catch up, he must move global companies.
“Which archive folders do you use? What are your paper clips called? And the stapler? What, do not even remember the name of your marker? ” – Dmitry Beloglazov, president of Erich Krause , tortures me. I honestly try to remember, but it doesn’t work.
More than 15 thousand items of various office supplies are sold in Russia – it is very difficult to choose a “favorite” brand from this mass.And there are very few promoted brands here. As Sergey Bobrikov, general director of the leader of the stationery market, Komus, explains, the specifics are such that buyers choose, first of all, a store, and not a stationery manufacturer. Therefore, it is not necessary to promote brands of specific goods.
Beloglazov at one time did not agree with this – and managed to make a real breakthrough on the Russian stationery market with his own, as he jokingly says, Erich Krause brand.He combined office small things under one brand and achieved widespread fame. In March this year, the Association of Manufacturers and Suppliers of Stationery and Office Products of Russia conducted a survey among the leading players in this industry – and they recognized Erich Krause as the most popular stationery brand in Russia (more than half of the 55 companies surveyed consider the brand the leader in consumer recognition).
Beloglazov started as a wholesale supplier of stationery from Southeast Asia, but gradually turned into a manufacturer – since last year his company Office Premier (which is formally considered a dealer of Erich Krause, but in fact owns this brand) makes 90% of its turnover at Erich Krause (the rest falls on the school office, which is produced by the “Premier Office” under the “cartoon” brands).These are folders, archive files, paper clips, notepads, staplers, hole punches and much more. The promoted brand is sold on average 10-15% more expensive than its no-name competitors, although it is 20-30% cheaper than Western brands – Esselte, Legamaster, Leitz, etc. “Erich Krause is a real phenomenon,” admits the director of the Russian representative office the world’s largest stationery manufacturer, Esselte Sergey Krymov. – A local player has managed to achieve higher recognition than global brands. “
Now Beloglazov is planning to repeat his success in the most prestigious segment of the market – he is going to squeeze out transnational players in the niche of writing utensils. Over the past year, pens and markers have already brought him $ 10 million, now he is going to double his turnover. The task is not easy.
Office Premier was founded by Dmitry Beloglazov in 1994. Initially, she specialized in the wholesale supply of office supplies from Southeast Asia. However, in 1997 the company launched its own production of paper products “Polygraphics” in Moscow, and in 1999 opened a factory of stationery made of plastic “Premier Plast” in Yoshkar-Ola.Since 1998 Dmitry Beloglazov began to place orders at Asian factories and sell this stationery under the Erich Krause brand in Russia and abroad; by 2006, production under his own brand took about 90% of Office Premier’s turnover (all revenue – $ 100 million last year ). The remaining 10% is school stationery, which the company produces under licenses from Western animation studios.
Dmitry Beloglazov, a graduate of the Physics Department of Moscow State University, made his initial capital in the early 1990s, trading in commercial real estate.But the real estate business became more and more criminalized, and the entrepreneur decided to do something else. The search for a new niche led him to the stationery market. “It was a chaotic world – many small players trading the same product. Why not try to put things in order here? ” – he recalls.
In 1994, Beloglazov registered the Office of Premier company, which was engaged in the wholesale of stationery. Most of the clerks in the mid-1990s worked with European suppliers.“On the boxes of European brands, we saw the inscription ‘Made in China.’ But there were no recognizable stationery brands on the market at that time. So why overpay European companies if no one knows them in Russia anyway? ” – Beloglazov explains the actions of that time. The Premier Office began supplying goods from Asia at prices 30-50% lower than those of companies that worked with Europe. Subsequently, competitors also switched to Asian manufacturers, and the prices of “Premier Office” caught up with other players.Now about 70% of all office supplies to the Russian market are supplied from Asia.
Beloglazov was the first supplier to decide to acquire his own production. The fact is that, unlike pens, staplers, paper clips and similar “little things”, it is unprofitable to import some goods of relatively large dimensions. “Take, for example, an archive folder,” says Beloglazov. “It costs a dollar, and it will cost another dollar to transport it more than 1000 km. It is logical to locate production closer to consumers ”.
In 1997, Office Premier bought a site in Moscow and invested about $ 7 million in launching the Polygraphic factory for the production of archival folders, notebooks, notebooks, etc. Two years later, the company spent another $ 5 million on the construction of a second plant. The choice fell on Yoshkar-Ola – not very far from the capital, and real estate prices are much lower. The Premier Plast factory was opened there, specializing in plastic products: paper trays, trash cans and so on. Production experiments allowed Office Premier to offer the market cheaper products.For example, archive folders then cost 50-60% less than the market average.
The company now occupies about 20% of this market, selling folders for $ 7-8 million a year. But even here Beloglazov was not alone – in 2000, Esselte launched a similar production in Russia.
German with Russian roots
For production projects “Office Premier” needed his own brand. Beloglazov did not become original – by that time, pseudo-European brands had already appeared on the market, created by Russian enterprises for the Russian market (for example, household appliances Binaton and Scarlett).The head of the Premier’s Office went the same way. By order of the company, the Megapro marketing agency has developed the “German” brand Erich Krause. “This choice was based on our observations that the German office is considered the most reliable among consumers,” explains Beloglazov.
Some clients are still convinced that they are dealing with an international corporation, whose interests in Russia are represented by the Premier Office. Although the company does not make secrets of its origin (unlike, for example, Bork, which is also positioned as a German brand – see. SF No. 04/2007), does not advertise this information unnecessarily. “When we started working in the regions, many retail representatives told us: what is Esselte – another China, but Erich Krause is a real German brand,” says Sergey Krymov.
Erich Krause initially accounted for only about 20% of the company’s sales; Beloglazov continued to import the rest of the products from Asia. Until the 1998 crisis struck – in the midst of the season, in August, when vacations end and offices start ordering new consignments of stationery, sales fell tenfold.The problems forced the businessman to look for new growth points. Beloglazov decided to conceptually change the business – to gradually curtail trade in foreign brands, and on the basis of Erich Krause to create a wide range of stationery. “It was bold,” recalls Irina Petrukhina, an analyst with the OfficeMart Internet project. – When a consumer walks into a stationery store, he finds himself in a world of many unfamiliar brands. And Erich Krause offered a turnkey solution – one brand for all office small things. ”
Beloglazov decided to place orders at the same enterprises in Southeast Asia, where he used to just buy goods.The production of “small things” on their own sites, according to his calculations, did not pay off. He reasoned that the promoted brand in the office “trifle” market would allow him to occupy a relatively free niche in the middle price range between cheap unbranded Asian office supplies and expensive European brands. According to Maxim Seleznev, General Director of Proburo , the mid-price niche is still the most demanded on the market.
Office Premier Company:
– was the first in the Russian stationery market to create its own trademark Erich Krause;
– began to actively advertise it in intellectual programs on television;
– entered the promising segments of office hardware and writing utensils.
Unlike Proburo, Regent and other competitors, Premier Office did not open branches and representative offices in different cities, but relied on an independent network of dealers. “We do not want to compete with our partners in the regions,” Beloglazov explains this step. As a result, the company now has about a thousand dealers, some of which sell only the Erich Krause brand.
Simultaneously with the development of the distribution system since 2000, Office Premier began to actively advertise its brand.”They were the first clerks to appear on television,” says Irina Petrukhina. “They participate more in exhibitions and actively supply large stores with BTL materials.”
Dmitry Beloglazov judged that the company’s advertising budget is not so large (about $ 1-2 million in the early 2000s) and decided to focus on intelligent television broadcasts. In his opinion, the target audience of these programs is made up of people with higher education. The company sponsored several programs (for example, “100 to 1” and “Who Wants to Be a Millionaire”), but in the end settled on “Svoi Game”, the host of which Petr Kuleshov became the face of the brand.Other advertising media are used by Erich Krause only occasionally and, as a rule, in specific regions together with dealers.
But in any case, Office Premier is now the largest advertiser in this market. For example, in July-December 2006 TNS Gallup AdFact counted 60 advertising outlets for Erich Krause on television, while Proburo had only 22, and Komus had 17 (these two companies were also advertised in outdoor advertising and print media). Of the foreign players on the Russian advertising field, only the Waterman brand was visible with 18 outdoor exits during the same period.According to Beloglazov, now he spends 3-4% of his turnover on advertising. This is one and a half to two times more than the market average, – as Sergey Krymov says, advertising budgets of large players make up no more than 2% of their turnover.
The “bad” example turned out to be contagious – after the “Office Prime Minister” competitors began to develop their own brands. For example, Proburo launched in 2000 the Proff (office assortment) and Boom (children’s stationery) brands, which now account for 40% of the company’s sales.And “Komus” began to produce writing accessories “Attache”, paper products “M-factory” and other goods. But at the same time, no one stopped selling other people’s brands, which means that part of the marketing budget is directed to promoting the brand of the company itself. “Beloglazov does not need to invest in the Office Premier brand, it is enough to achieve recognition of Erich Krause, while we need to advertise both Proburo and Proff,” explains Maxim Seleznev. In general, Komus advertises only the parent brand, promoting its retail network, not its products.
The volume of the Russian market of stationery in 2006 amounted to $ 1.2-1.5 billion. On average, it is growing by 15-20% per year. The main sales are for paper and paper products (about 60%), writing utensils (17%), folders (14%). The rest of the segments are numerous, but individually small – sales of buttons and paper clips, paper holders, hole punches, staplers, etc. do not exceed 1-2% of the market.
For the office, there are three main distribution channels – specialized retail outlets, direct orders from offices and non-specialized retail (children’s, bookstores, newsagents, food hyper and supermarkets).The main players in this market often combine wholesale and retail trade, corporate supply to offices and production of goods under their own brands. Many players work in related markets – for example, Komus produces packaging for food products, Ekort – receipt tape, Regent – scratch tape. Only the Premier Office, which has concentrated all its efforts on promoting the Erich Krause stationery brand, is notable for its constancy.
Brand a burden
Beloglazov’s marketing efforts led to mixed results.The fact that his company managed to create a well-known and popular brand is unconditionally recognized in the market. But, having refused to sell other people’s brands, Dmitry Beloglazov could not offer the same wide range as that of other players. As a result, the Premier Office is developing more slowly than its competitors. For example, Komus’s revenue increased from $ 267 million in 2003 to $ 591 million in 2006, while Office Premier’s turnover grew over the same period from $ 70 million to $ 100 million. four and a half times, but also ahead of the Premier Office.In 2003, Proburo’s turnover was $ 25 million, and in the past it was $ 113 million. According to Komus, the Premier Office in 2006 is in fifth place in terms of revenue – after Komus, Ekort, Regent “And” Proburo “.
The company could get ahead of the foreign expansion that Beloglazov has been trying to carry out for the past three years. He opened Erich Krause’s sales divisions in Latvia, Germany, Spain and Hong Kong, and in 2004 surprised all Russian players by purchasing a Norcar archive cardboard folder factory in Spain for the local market.The Spaniards hoped to gain 3 million euros for a production with a turnover of 10 million euros, but Beloglazov managed to save money on the purchase in a very original way, for which the Spaniards hardly liked him much. “We found so many violations, ‘gray’ schemes and the like in production that we offered the owner of the company two options. We pass all these documents to the local prosecutor’s office, or he makes concessions, and we clean out these Augean stables, ”says Beloglazov. The concessions turned out to be more than impressive: the Premier Office paid an anecdotal sum of 1 euro for Norcar.
However, the purchase still did not benefit Beloglazov’s company. Now he is preparing to close the factory, explaining this by the high cost of labor in Spain. So so far, the expansion to the West can hardly be called successful. Now Dmitry Beloglazov claims that sales abroad are stable and amount to about $ 10 million annually, but last year in an interview with SF he estimated the company’s export turnover at $ 30 million (see SF No. 09/2006). “In Europe, we got into a cold shower.Strong stationery brands have already formed there, ”says President Erich Krause.
Beloglazov connects his further plans mainly with the Russian market, where he is actively capturing new segments. For example, back in 2000, Beloglazov bought licenses for the most popular cartoon characters from Western studios and actually monopolized this segment of the school office market. Periodically, additional funds have to be invested in the project: the rights to use images from new hits are bought (among the latter – “Season of the Hunt”).The businessman estimates his costs as a whole at “several million dollars”, and the turnover of the “Premier’s Office” direction is $ 10 million annually.
Another promising area is the “iron” project. In 2006, Office Premier was the first Russian player to launch the production of a line of punchers and staplers (now their sales are reaching $ 5-7 million). But the real growth driver should be a collection of writing supplies. This is the most capacious segment of the market, which accounts for 17% of the total turnover of Russian office supplies in money.“But also the most competitive,” warns Irina Petrukhina. “Unlike the market for folders or paper clips, there are popular brands here: Bic, Parker, Waterman.” So Dmitry Beloglazov runs the risk of being under a cold shower already at home.
Puzzles Danko Toys C-380-04-04 380 Hong Kong, China
Classic puzzle with 380 pieces. The parts are made of durable, environmentally friendly cardboard. Bright and rich jigsaw puzzle is a great educational game for adults and children.Details 380 pcs.
Assembled size (LxW) 475×340 mm
Packing dimensions (LxWxH) 368×252.5×40 mm
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