Staples marketing materials: Marketing Supplies & Services | Promotional Design & Printing

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Staples Connect – Want Your Marketing Materials to Work Harder? See How

Turning prospects into paying customers is make-or-break for a business: 75% of companies say it’s a top priority. But with everything else on your to-do list, finding time to court new business can be a challenge.

 

Polished print marketing materials can make the job easier. The best brochures, postcards and banners quickly convey why someone should choose your company over the competition. Here’s how to add oomph to your outreach.

 

Sell the payoff, not the product

Tell would-be customers how you’ll help them solve a problem or achieve a goal. If you can help them visualize a brighter tomorrow, they’ll move one step closer to becoming a customer.

 

Keep things simple when you talk about the benefits of working with your business. Instead of presenting every detail about your product or service, focus on results. Include just enough info to show how you can help, without answering every question a prospect might have.

 

Set your business apart

Chances are, potential customers are looking at your competitors too. Make the choice easier by clearly stating why you’re a cut above. Do you offer the fastest turnaround time, the most experience or a one-of-a-kind product? Not sure what to emphasize? Think about what customers say when they rave about you. Add in any certification or training logos that add clout too.

 

Outline a clear path
Every promotional piece you create should have a well-thought-out “call to action” that spells out the next step you’d like people to take. For example, you might ask prospects to visit your website, call for a free consultation or visit your store to claim a special offer or free gift. Put your call to action front and center to boost response rates. If you’re unsure which next step to promote, think about your current customers. How did most of them connect with your business when they first wanted to learn more?

 

For more ideas and inspiration, stop by Staples and speak with a knowledgeable Print & Marketing Services associate.

 

Get Your Printing Done Fast with Staples Print and Marketing Services

I am a big believer in building businesses with virtual teams. With virtual teams, you don’t have the luxury of a well-equipped office. With team members spread out all over the country, especially when working from home offices, it can be difficult to get print jobs done fast.

Staples offers print and marketing services that include business cards, flyers, postcards, signs, banners, booklets, brochures, promotional giveaways, and just about anything your business needs for marketing.

The other day I had the opportunity to test the on-site print and marketing services at Staples.

Staples offers print customers two options:

  1. Self-serve – It is great for smaller jobs such as a few copies or print a presentation. The self-serve area includes what you expect to see in a well-equipped corporate copy room. There was a fax machine, a high-end printer, and a couple of huge copy machines. For added convenience you can pay right at the machine, so you don’t have to stand in line to pay for it all.
  2. Full-serve – When you need more complex print jobs, use the full-service option. This is great for large quantity print jobs. They even offer binding and lamination services.

I had a chance to use both the full-service and self-service options. I had a document to scan in the self-service section. I really like the self-service option because I can move at my own speed. I know what I want and the equipment is there.

You can print from a USB drive or even from cloud file storage such as Dropbox. All equipment is easy to use, with step-by-step instructions right on each machine. You are in-and-out in no time with your printed documents.

In addition, I had two different print jobs for the full-service area.

The first one was fairly simple. I needed to print copies of a business brochure. The Staples employee took my USB drive and loaded it onto the PC. I showed the employee which file I wanted to print. I could choose between several paper options and a couple of finishing options such as matte or gloss. You can see the final result in the image below.

The second print job was much larger, literally. This print job was a three-foot by six-foot banner. I was surprised that Staples had the equipment in-house to print something that large.

I had printed large banners like this before, using online services. Even if the service is done fast, you have to expect a couple of days for fulfillment, then another couple of days for shipping.

Staples surprised me with the speed of their service. About two hours after I submitted my print order, I received a phone call that I could go and pick it up. Once I saw the final product, I was very pleased with the quality. Despite the size of the banner, the quality was great. There was no pixelated texture you expect to see with large print jobs. I was pleasantly surprised. You can see the large banner Staples printed for me below.

I actually drove to Staples to place my order. The Staples employee showed me how to place my order on the Staples website and I found that once I place the order online, I can select at which location I want to pick up my order. You could use this service to send a print job to one of your team members at another location by doing the following: place your order; select the out-of-town location; ask your team member to pick it up at their local Staples location. The Staples Print & Marketing Services employee was very knowledgeable, courteous and helpful.

Based on my experience, if you need something printed fast, give Staples a try. It’s that easy!

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Staples Print & Marketing Services Put to the Test

My husband and I have been Staples customers through our businesses since 1999.

Why have we stuck with Staples for over 15 years? It’s a convenient and cost-effective place to shop for office supplies, printers, office furniture and more.

Despite being regular Staples shoppers, we hadn’t done much with the Staples Print & Marketing Services — that is, until recently.

Staples challenged us to test out its Print & Marketing Services. They gave us a gift card. They put no restrictions on using the gift card other than asking us to do at least two projects — one involving a straight-forward quick print project and one more advanced project using in-store assistance.

Here’s the report of our test.

What is Staples Print & Marketing Services?

Think of Staples Print & Marketing Services as a print shop dropped inside your local Staples store.

You can walk up to the counter with your marketing collateral on a USB thumb drive. Let’s say you bring in a brochure on your thumb drive that you’ve already had designed. Then you pick your paper, quantity and other options, and have your marketing materials printed professionally. The in-store option is especially helpful when you want a human being to explain choices or assist with anything unique about your project.

But Staples offers more than what you see in the store. There’s an online component, too — and that’s also attractive for small businesses. Let’s say you have an important meeting coming up with a new prospect. You realize you are out of business cards or need a special marketing piece fast. It could be midnight, yet you can go online and create those materials using any of the many Staples marketing templates. Or you can upload designs that your designer has already created for you. Then you electronically submit them to be printed at your local Staples.

If you’re in a hurry, Staples advertises same day printing for many projects, provided you place your order before 2:00 pm. Or if you have a little more time, you can have printed items shipped to your office.

In addition to the quick print options in the store, Staples can also send your project out to a production facility for printing. This is a great option if you require advanced binding, special paper or special finishes.

So depending on your needs, your timing, your design choices and your budget, you have multiple options with Staples Print & Marketing Services.

Our Projects

We tried out three projects.

  1. We created two sets of business cards using an online business card template. We had them printed on glossy premium paper at the store.
  2. We printed some copies of our digital magazine. Normally the magazine is read online, but we’ve been asked for print samples occasionally. We took the opportunity to print some copies to better explain what we do as a business. (Yes, even as a digital publication it helps to have something tangible to show.) This project turned out to involve more than printing because of some font problems in our PDF file — I’ll explain later how Staples fixed the file.
  3. We set up and printed a postcard to use as marketing collateral at events using our own professional design.

Reviewing our Staples Print order.

Our Results of Using Staples Print & Marketing Services

How were our results? Overall, Staples Print & Marketing Services exceeded our expectations. We tried the online services and also visited our local Staples in Naples, Florida twice during the project. Here are seven takeaways from our challenge:

1. Multiple options

One of the best things about Staples Print & Marketing Services is that you have multiple options.

  • If you’re a do-it-yourselfer, you can design your own marketing materials online and even get same day printing. For simple items like business cards or a marketing postcard, entrepreneurs will appreciate this.
  • If you prefer to have your marketing items professionally designed, you can get them printed at Staples and it will do them justice.
  • And if you want hands-on help from a human being to explain options and make sure your materials come out great, you can go to your local Staples store and get personalized help, too.

2. Speedy Quick Print and Same Day Printing

Need quick print items? Staples is very fast.

We essentially got 24-hour turnaround for our complex project. We received our order a day faster than had been quoted to us.

For the business cards, we submitted the order online at 2:30 pm and got a call that the order was complete at 6:30 pm the same day!

3. Printing Professionals Who Actually Help You

Are you ever frustrated thinking you can’t get personalized help at a chain store? Well this is not the case at Staples. The Staples Print & Marketing Services in our local store was staffed with people who are knowledgeable about printing.

We dealt with two different Staples personnel in the Print & Marketing Services area. Here’s where they beat my expectations: they caught and fixed a problem with some fonts — at no extra charge. The PDF of our magazine is a very large file and some of the letters in the header fonts showed up as error marks due to a problem in the PDF file itself (the large file might have been corrupted when I downloaded it). The Staples Print supervisor caught the issue through printing a sample and called us.

When we first got the call, my heart sank. I feared we’d have to delay a few days while we requested a different file from the designer. But I needn’t have worried. The Staples supervisor requested a Word document showing the underlying content. After we emailed the Word doc, she fixed the messed-up header fonts on multiple pages of the PDF. A few hours later we got another call that our print job was complete. How’s that for service?

4. Marketing Templates That Prevent You From Making Mistakes

For two of our projects, we used the Staples online marketing templates system. Here’s why I was impressed: the output looked professional, the system was very easy to use, AND it kept me from making mistakes.

First, we used the business card templates that qualified for same day printing. We chose a two-sided business card template, uploaded our logo and voila. In 15 minutes we had created and proofread our business cards. Everything was properly lined up. Even better, the template software prevented me from distorting the logo (i.e., stretching one side out of “aspect ratio” alignment), something I inadvertently seem to do without realizing it until I see the printed item.

Second, we used the “Upload your Own Design” option for an 8.5 x 5.5 inch postcard that we’d had professionally designed. When I tried to upload the design file initially, again the Staples online system saved us. It pointed out that our image size was too small and therefore would not look good when printed. It also alerted us that our words and logo were too close to the edges of the postcard, and that if we wanted the postcard trimmed around the edges, a corner of our logo might be cut off. I was able to send a screenshot showing the problems (below) to our designer and he turned around a revised image file.Screenshot showing how the Staples marketing template software prevented a subpar printing project.

5. Rewards and Discounts

We’ve been members of the Staples Rewards program for years – the more you purchase the more savings you get. Staples Rewards pays members 2 percent back and gives other discounts. We got a nice rewards discount of 20 percent on our print order.

6. Business Advantage

By talking in person with the Print & Marketing Services supervisor, we learned about another Staples program called “Business Advantage.” The Print supervisor signed us up on the spot for a Business Advantage membership. As I understand the program, it offers customized solutions for businesses with 10+ people working in them. Under the program, more than one person in your organization can place orders under your business account. You are also assigned a representative as a single point of contact.

7. Cost Effective

Last but not least, prices are cost effective. Here’s one comparison:

Our last order of 500 business cards at a competing online provider cost over $50.00 (after discounts, but adding back in $14 for shipping), pre-tax.

The same type of cards (double sided and glossy fronts) cost $39.99 for 500 cards at Staples, pre-tax. There was no shipping charge as I picked them up at the store which is five minutes away.

What We Didn’t Put to the Test

I would be remiss if I didn’t mention one thing that we did not put to the test. And that is: printing a large magazine on a regular production basis (i.e., monthly).

Don’t mistake me — I was happy with the limited copies of our magazine printed at Staples. But keep in mind, I opted for a small number of copies to use as samples. I really didn’t test Staples on producing thousands of copies of a printed magazine of 48 or 52 pages, month in and month out.

Staples does offer saddle stitching and glossy heavyweight paper– the kind of treatment a magazine in production deserves. But I’d want to delve deeper into such advanced options and that was beyond the scope of this test which focused on quick print items and trying out Staples’ marketing templates.

Were We Happy?

So, were we happy? Definitely. For small businesses, Staples Print & Marketing Services is a fast, reasonably priced and professional option for getting quality marketing materials and business cards created and printed. If that’s your goal, you can’t go wrong.

Disclosure: Just to be clear, this is a sponsored communication. We’ve been Staples customers for over 15 years in our businesses, long before any relationship with Staples. But Staples’ underwriting compensation of this test made it possible for me to take the time to try multiple aspects of the Staples Print and Marketing Services, and write about it for our audience here at Small Business Trends.

Images: Small Business Trends. Top image: Staples Print & Marketing Services located inside a Naples, Florida Staples store.


Outsourced Marketing Firm TribalVision to Deliver Marketing Services to Staples Connect Customers

BOSTON, Massachusetts – February 6, 2020 – TribalVision is excited to collaborate with Staples to provide their small to medium-sized business customers marketing resources and expertise. TribalVision marketing services will be offered at Staples Connects’ Needham and Somerville locations. Staples Connect is a reinvented Staples retail store with coworking spaces, community event spaces, and much more. 

The Staples Connect locations throughout Massachusetts, including Cambridge, Somerville, Needham, Boston, Brighton, and Danvers, are designed with the retail customer’s ever-changing needs in mind and have a strong focus on providing resources to the local business community with a goal of fostering human interactions to increase productivity and encouraging open collaboration. Further, Staples Connect provides customers with various key business resources such as accounting, tax, legal, HR, and marketing. 

Through Staples Connect’s concierge service, TribalVision’s team of 70+ marketing specialists will deliver marketing resources to businesses in need, allowing those businesses to connect directly with the TribalVision team. This will enable TribalVision to help identify a customer’s marketing pain points and recommend an appropriate marketing solution. TribalVision’s offering to Staples customers will include Digital Advertising, Website Design & Optimization, Email Marketing & Automation, Branding, and Search Engine Optimization.

“We’re thrilled to be partnering with such a reputable brand as Staples,” states TribalVision’s Managing Partner, Chris Ciunci. “I’m confident that this will help provide Staples customers with the marketing guidance and assistance needed to elevate their brands and accelerate their growth, which is the goal behind everything we do.” 

“With Staples Connect’s new professional services offering, we’re doing everything we can to ensure our customers are getting the best possible service and marketing expertise for their businesses, says Category Merchant at Staples US Retail, Elissa Mekal. “We’re excited to collaborate with TribalVision on this new venture.” 

Stacey Helbig, Staples US Retail Studio Director, stated, “We are thrilled to be working with TribalVision to bring marketing services to our customers. As a top outsourced digital marketing agency in the Boston market, TribalVision brings a breadth and depth of marketing expertise that our customers deserve. As a full-service agency, they can handle any marketing need a Staples’ customer might have – from crafting a marketing strategy to designing custom marketing materials to deploying email marketing campaigns.”

About TribalVision:

TribalVision is a full-service digital marketing agency that provides outsourced marketing services to organizations looking to accelerate top-line growth. TribalVision is focused on utilizing its clients’ marketing budgets as efficiently as possible – ensuring that every dollar spent maximizes awareness, drives meaningful brand engagement, and generates sales. With 10+ years in the market and a team of 65+ full-time strategists, marketers, creatives, and digital specialists on staff, TribalVision is a turn-key solution that equips organizations with the resources and knowledge needed to accelerate top-line growth and reach their full growth potential.

TribalVision specialties include: Lead Generation, Strategic Planning, Branding & Creative Services, Digital & Social Media Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Marketing Automation/Tech Stack Consulting.

Staples Expands Its Customized Printing Services for Small Businesses

FRAMINGHAM, MA—Oct. 13, 2011—Staples is making it easy for small businesses to create an identity, build their brands and produce customized marketing materials. Staples Copy & Print features an expanded selection of high-quality printed products and the convenience of ordering on Staples.com or in Staples stores nationwide.

As a true marketing partner, Staples new print services include everything a small business needs to build brand image, create unique marketing materials, save time and develop customized materials with expert advice. Plus, now through Nov. 12, 2011, Staples is offering 30 percent off all purchases of copy and print services of $30 or more ordered in store, online or by phone.

“Staples wants to see small businesses succeed with print solutions that combine great quality and value,” said John Burke, senior vice president of business services, Staples Inc. “Our customers can easily create a professional look and feel for their business with our improved design studio and work with our Staples Certified Print Pros who are available to offer their expertise on any type of copy and print job.”

Staples Copy & Print services now provide best-in-class options including:

• Expanded selection: With more than 1,000 new designs and products, Staples makes it easy to see new design templates and order. New products such as postcards and templates for brochures and flyers, show customers how their brand will translate across various products and offer other related product suggestions.

• Convenience: Whether customers prefer creating an order online at Staples.com, working one on one with any of our 1,500 Staples’ in-store print professionals or calling a highly trained customer service representative, Staples makes it easy every step of the way. Orders can be delivered to the home or office, or picked it up at the nearest store.

• Professional graphic design: Professional design capabilities means the customer can leave all the technical work of creating a dynamic print product to Staples’ experts. Staples’ new easy to use website also allows customers to upload their own designs.

Since Staples recognizes that small businesses are looking not only for quality products, but a good value, Staples offers a quality guarantee—any size job, done right and on time—combined with a low price guarantee. Print orders will be delivered as quickly as seven business days, and in most cases, as soon as three business days. If a customer needs something sooner, such as business cards, the order can be ready in any Staples® store in a matter of hours.

“If you’re a small-business owner, creating a distinct brand image for your product or service is essential—and can be accomplished through some very simple methods,” said Karen Post, the branding diva and author of Brand Turnaround. “Staples new print service has everything a small business needs to make their brand stand out with brand image, consistent and high quality marketing materials and develop customized business cards and stationary.”

From postcards and business cards to brochures and flyers, Post offers the following tips for small businesses to create a memorable brand or image:

• Start with a game plan: Ask yourself, how do you want people and customers to think about you or your business? Consider what your story is and what makes your product, service and company unique.

• Make your marketing consistent: Keeping a consistent message across all your marketing materials and efforts can help customers remember your brand. Cross media consistency is key—from printed materials to your website and online image to reinforce the personality of your company.

• Make it yours: Distinction cuts through clutter. Consistently communicate what’s unique about your brand and company.

• Audit your brand “touch points”: How does your marketing message come in contact with—or touch—your customers? Many small businesses reach customers through postcards, business cards, letterhead, banners, brochures and other marketing materials.

About Staples
Staples is the world’s largest office products company and a trusted source for office solutions. The company provides products, services and expertise in office supplies, copy & print, technology, facilities and breakroom, and furniture. Staples invented the office superstore concept in 1986 and now has annual sales of $25 billion, ranking second in the world in eCommerce sales. With 90,000 associates worldwide, Staples operates in 26 countries throughout North and South America, Europe, Asia and Australia, making it easy for businesses of all sizes, and consumers. The company is headquartered outside Boston.

Source: Staples.

Staples’ acquisition of Makr app highlights mobile’s transaction strengths

Staples has acquired the Makr mobile application for the iOS platform, which allows users to design and pay for customized materials such as business cards, invitations and stickers within the app, further augmenting the brand’s pick-up-in-store options and tapping the instant gratification that mobile purchases enable.

The Makr app is primarily geared toward small businesses seeking to bolster their personal branding products, although it may be used by anyone to create customized materials. Staples believe that Makr will bolster the brand’s mobile efforts and boost the instant gratification potential for print-on demand abilities.

“This gives Staples a design focused offering to support our traditional transactional mobile assets, as well as positioning Staples as an innovative company connecting with Makr community,” said Faisal Masud, executive vice president of global ecommerce at Staples, Framingham, MA. “It also is a sign of our investment in mobile, as we’re seeing more and more traffic through that channel.”

Driving mcommerce
The acquisition also speaks to Staples’ desire to grow its copy and print services. As consumers become busier and have less time to run errands, selecting mobile as the vehicle for prompting custom material creation was a smart move.

Business owners can leverage the Makr app to upload their logos or develop other branded imagery to superimpose on business cards, tote bags, t-shirts, packaging materials, stickers, labels and more. Customers who have special events coming up, such as milestone parties or weddings, can use the app to make personalized invitations, stationery, cards and even temporary tattoos.

Makr seeks to enable consumers to design tailored items without making anyone settle for basic templates.

While Staples has been building an online portfolio of copy and print services, offering the capability for mobile and tablet devices will likely help drive impulse purchases and may reach consumers browsing at home or during their commutes.

Users may purchase their designed items in the app, or visit their local Staples bricks-and-mortar location to pick up the final printed products.

Bolstering mobile strategy
Staples also offers a mobile app to both iOS and Android customers that allows users to receive speedy access to daily promotions, their Staples Rewards loyalty platform accounts and use the simplified checkout to build shopping lists and purchase items easily on mobile.

Additionally, with mcommerce sales growing quickly, Staples is jockeying to hold onto its role as an ecommerce leader by opening its dedicated mobile site to direct sales from vendors (see story).

However, the Makr acquisition will likely attract plenty of graphic design enthusiasts or time-strapped consumers looking to make customized goods for their businesses or leisure events. Another optimal strategy would be to enable users to share their final designs with friends and family across social media sites and apps.

An executive from Storkie Express, another custom stationery retailer, predicted at eTail West 2015 that social commerce – an amalgamation of social networks and checkout processes – will be the next big trend to affect brands and consumers this year, proving that inspiration and consumer communities are key to driving mcommerce (see story).

“We think our customers will be excited about the opportunity to create unique designs, without the restrictions of templates,” Mr. Masud said. “Copy and Print is a growing part of our business, and by offering a high-end mobile design experience, we’re letting small businesses create their marketing materials whenever and however we want.

“This acquisition also not only augments our app portfolio but also gives our small business customers the opportunity to utilize our massive footprint for instant gratification for print on demand services (pick up at store).”

Final Take
Alex Samuely is an editorial assistant on Mobile Commerce Daily, New York

7 Best Online Printing Services for Your Business

Some people believe print marketing is dead, and that digital marketing is the new normal. However, the print industry is alive and kicking. If anything, print marketing keeps improving as technology progresses.
Based on a survey conducted by Pitney Bowes, 76% of small business owners think their marketing approach should include a mix of digital and printed items. There are several reasons why printed materials are an impactful tool to convey messages for a targeted market.

There are many services that offer online product printing, the best of which we’ve assembled in this article. Prior to trying out any of the following services, you are encouraged to become familiar with the provider’s delivery and payment terms.

Vistaprint

Small business like using Vistaprint.com since the site provides a great mix of quality, variety, and affordable pricing. With so many individual templates to choose from, you’ll find one that accommodates your company’s branding. After you do, you can personalize it using the site’s design tool (which is simple to use). You can re-order any of the designs anytime since they are all saved on your Vistaprint account.
You can create marketing materials on Vistaprint.com, including brochures, business cards, mugs, books, coasters, magnets, postcards, mousepads, posters, signs, tablecloths, apparel, and even USB drives.

Bidolubaski

Bidolubaski.com is the biggest online printing company in Turkey. This online service allows to acquire all marketing material through an online platform. You can find a wide variety of products in different categories, from personal products, promotional products to wet wipes and food filling products.
With user-friendly design and infrastructure, you can easily access any your product and make an order. If you have any questions you can get instant live help. With Bidolubaski you can get high-quality printing products at cheap prices.

Printful

Printful is one of the leading custom on-demand printing and drop-shipping companies in the US. It can print your company’s logo or others designs on apparel, accessories like tote bags, towels, phone cases, or decor items like pillow covers, wall art.

Their website is easy to use. All you need to do is pick a color and size of the product you want to print, upload your company logo or any other design, and you’re ready to place an order. If you’re short of ideas, choose a clipart, text, or shapes available on the website’s mockup generators. And the best part – there are no upfront costs or order minimums.

As Printful integrates with a variety of ecommerce platforms, you can also use it to launch an online drop-shipping store. Printful will print and ship every order that comes into your store, completely automatically. 

Zazzle

The online platform, Zazzle, prints and sends out marketing material all over the world. Zazzle allows you to upload your custom design or photo and put them on any object you desire, including household goods, clothing, and stamps. Whether its digital prints or embroidered attire you need, Zazzle can create promotional products that accommodate your brand and identity.

Moo

Another amazing printing tool is Moo. Their design and printing service is costly, but you get what you pay for. For professional promotional products, go with Moo if you can afford to.
What separates Moo from the competition is their state of the art Printfinity technology, which lets them print individual designs on batched business cards. For instance, cards in bulk can have different images for each lead; alternatively, your product range or portfolio can be printed on groups of cards.
Additionally, Moo has a large variety of design templates to pick from. Each one can be personalized with a contemporary look that other service providers don’t provide.

Staples

Staples can create manuals, business cards, brochures, banners, labels, postcards, calendars, and name-tags. You can also have non-paper products printed, such as drinkware, clothing, headphones, USB thumb drives, and smartphone accessories. Staples allows you to upload your design in GIF, JPG, PNG, or TIFF format.
People turn to Staples for their printing needs because of speed. It only takes a few hours to pick up your products after ordering them. The service’s print quality is quite good, and the design tools are outstanding.

GotPrint

GotPrint prints personalized business cards online. Their website contains a card-designing tool you can use to enhance an item’s look. GotPrint allows you to pick from cards that are oval, circular, and leaf-shaped.
GotPrint also provides the services of expert designers at low costs, making them worthy of consideration.
Besides business cards, GotPrint can print other kinds of paper products, including banners, greeting cards, calendars, brochures, folders, catalogs, stickers, and folders. GotPrint can also print non-papered items, including magnets, DVD cases, PVC or aluminum boards, mouse pads, clothing, and puzzles.
GotPrint is one of the least expensive printing services out there. Its online design feature is easy to use, but Vistaprint’s is better. Also, Moo has the more dominant design templates.

PSPrint

PSPrint prints things like stickers, magnets, banners, and much more. The design features offered by PSPrint are decent, their rates are fair, and all products delivered are of high-quality.
Similar to Moo, PSPrint focuses on paper printing, but there are plenty of products in that category, including booklets, banners, notepads, letterheads, and stickers, among others. You can purchase magnets, coasters, and other non-paper printed materials from PSPrint, also.
Be creative, think about what you want your print marketing collateral to look like, and capitalize on all the technology and tools at your disposal.

SEO specialist at Logaster. Dmytro’s content on design, business promotion, and startups is published on Hubspot, Hongkiat, Techradar, and many other platforms. In his spare time he likes to learn Japanese.

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Marketing research

Marketing research
In order to effectively plan an advertising campaign in the media, you need to know their audience. Basically, the measurement of the audience is carried out by one or another method of polling the population. Certain groups of people are interviewed for the purpose of obtaining

Marketing communications

Marketing communications
Many companies make extensive use of public relations tools and tactics to support their business’s marketing and sales objectives.This is called marketing communication or marketing public relations.

Materials

Materials (edit)
• How do you know that parts are coming in a planned way? How do you know if you have more raw materials than you can process, and do you produce more products than you need? When a minimum inventory level is determined and the Kanban

method is used

Marketing Alliances

Marketing alliances
In some industries, including high-tech industries such as computing and telecommunications, customers often purchase a product that consists of several components, which are also supplied by different manufacturers. Moreover,

Marketing channels

Marketing channels
In the table below, you can see these channels, sorted alphabetically, not by importance. Table 4. Marketing message delivery channels that do not require recipient contacts

Let’s talk about these over

channels

Marketing research

Marketing research
The marketing process begins with researching markets, consumers and the state of competition.For planners, the research results provide the most complete understanding of the market, allowing them to take reasonable

90,000 Marketing Materials. Business transformation. Building an effective company

Marketing materials

Business card

Business card is the easiest and cheapest tool to make a first impression, make connections, etc.p.

1. The business card must contain your company’s logo and its slogan.

A Slogan is a slogan or USP Unique Selling Proposition (USP). Your difference from competitors: what you do and for whom, what problem you solve and how you differentiate from the rest of the world.

If you don’t have a USP, you can quickly compile one. For example, “accounting services for small and medium-sized businesses.” And let it be done “on the knee.” Looking at a business card with such an offer, a person will understand whether he is interested in it or not.

2. Your name, surname and title must be indicated on the business card. The position can be omitted if necessary.

3. In addition, the business card must indicate the corporate website and your e-mail on the corporate server.

How many business cards I have seen, I understand that it is a disease to indicate an e-mail address on a free server. It’s funny! Especially if you have a large company. Always write an e-mail from the corporate server, even if you forward it to @ mail.ru.

4.The business card must contain your corporate phone number and (optionally) your mobile phone number.

If you don’t want to give everyone a cell phone, add it by hand to those you really want to leave.

5. On the back of your business card, it is recommended to write the best offer you can offer with a call to action. This is done to attract new customers to your company.

Examples: “If you want to lose weight, ask me how!”, Or “Buy 10 ultra-modern blobs and get 11 for free!”, Or “Order yourself a new nofelet and win a two-week trip to Mars!”

In other words, it can be anything – as long as it attracts attention and allows you to use the business card as a selling mechanism.

The back of a business card can and should be used as something that catches a person. It can be a photo, offer, drawing. Something that makes a person want to talk about this topic.

This text is an introductory fragment.

Continuation for liters

90,000 50 materials to do internet marketing yourself – Marketing on vc.ru

There is an overabundance of information on the Internet, it is not easy to find really worthwhile materials. Collected 50 articles on internet marketing that can replace similar courses.

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47 427

views

General

The author of the article briefly but succinctly examines the main sources of traffic to the site: their features, costs (if any), pros and cons.For the pros, there is not much benefit, but for a beginner it is the most to dive into the topic.

The number of tickets cannot be increased by implementing multiple local actions. This goal requires an integrated approach: the author of Netpeak has collected techniques that will allow you to effectively work with your audience and attract new customers.

A chic-a-arn collection of free tools for all occasions. And for design, and for video production, and for email newsletters, and much more. Save for yourself and don’t lose!

Do SEO

An ultra-life hack from a specialist in contextual advertising.We bet you haven’t collected such a solid semantic core yet!

This handy checklist will help you understand if your site meets modern SEO standards and if something needs to be improved.

AMP is the future.To keep up with trends, you need to start understanding them now. This article is a great entry point.

A giant-sized longread, from which you will learn how search engines work, understand what determines the ranking of web pages, and learn how to do basic search engine optimization.

Webinar, from which you will learn with the help of which services to check the display of the resource on mobile devices, and to adapt the site for mobile.

The most detailed instruction for those who want to work for themselves and for that guy (programmer, analyst, copywriter, layout designer, and so on).From it you will learn, if not everything about the basics of online promotion, then almost everything.

Lead projects

Founding article by Nikolai Toverovsky, which will turn your attitude towards performing work tasks.

The principle of project management, which was invented by the creators of Basecamp and popularized in the “Gorbunov Bureau”. One of the most versatile, highly flexible and scalable.

A small but useful note that will help you find a common language within the team.

Maxim Ilyakhov’s advice on how not to run over, not to manipulate, but to get what was promised.

A good manager, editor and designer never accepts edits and always coordinates comments.Find out the difference from another note by Maxim Ilyakhov.

Useful infographics to help fight procrastination and finally get down to business.

Design

A step-by-step guide to creating strong landing pages without getting stuck in design.

Translation of an article by Nik Babich, editor-in-chief of UX Planet, from which you will learn about 15 rules for creating effective front-end texts and understand why you need to work on its wording in advance.

Fundamental IBM research demonstrating that user experience and feel cannot be used to design interfaces.

Comprehensive material about pop-ups: detailed statistics on their effectiveness, services for quickly adding pop-ups to the site and much more.

A very useful article from colleagues from Texterra, with the help of which you can very quickly find out what usability problems you have on the site.

Social networks

A cautionary article that is relevant even after two years.From it you will learn about the benefits of an SMM communication strategy and learn how to compose it step by step.

Colleagues from Amplifer tell you how to write solid text that will interest the reader and convince him to make a purchase. Without mythical universal formulas.

The Amplifier editor explains on fingers what situational marketing is, how it can be useful for marketers and how to track news events.

Today Telegram is one of the most effective tools for attracting an audience.From the article, you will learn how to drive traffic to your website from Telegram channels.

Step-by-step instructions, with which you can easily make a VKontakte mailing list.

Large material on how the algorithms of Facebook, Instagram, VKontakte, Odnoklassniki and Twitter have changed recently.But most importantly, from it you will learn how to develop communities and pages to get maximum reach.

Customize ads

Our author explains how to upgrade a regular search ad to an extended one with a high CTR.

First, it’s beautiful. And secondly, it will reduce the cost of a click on an ad on search.

Webinar from a leading specialist in contextual advertising and analytics eLama.A great way to dive into the topic of context. For beginners, the most it.

Detailed step-by-step instruction from practitioners at Convert Monster. It’s enough to set up dynamic remarketing.

Ideal entry into targeted advertising territory for those who have never dealt with it.

A practical overview with examples and explanations from an expert Yagla. When and how to do cross-minus in advertising campaigns “Yandex.Direct” and Google Ads – everything in this article.

Do content marketing

Man-Orchestra Sergei Korol shares his secrets for creating large and thoughtful articles.

Nobody reads your texts to the end. It’s not about you, it’s about the readers. Many people simply do not finish reading any texts – not just yours.

This does not mean that you need to get upset and give up everything. From these articles, you will learn how to write and style an article so that you can read it to the end.

The ultimate article on how to give old content a new life.

A great collection of ways to find new blog topics. It turns out that you just need to look into the analytics system. Finally! Now you don’t have to suck topics out of your finger.

The highest stage in content marketing planning is to make a plan for a year (maybe two).Colleagues from Netpeak suggest searching for topics using competitor analysis – and this makes sense.

Track

performance

A simple list of actions that you need to follow to properly collect and analyze site data.

It will be useful both for business owners who set up Google Analytics on their own, and for novice Internet marketers.

The author in detailed instructions tells how to calculate conversions among all actions on the site and learn how to properly set goals.

If you have an online store, it will not be superfluous to transfer order data to the analytics system. One option is to ask the programmer to do everything. Another is to follow the instructions in this article.

A small checklist for express site analytics.Will help you identify the underlying problems and make a plan to solve them.

The beauty of Google Tag Manager is that it allows you to add scripts to your site without touching its source code. In this article, you will find instructions on how to set up Google Analytics event capture in GTM.

An in-depth look at setting up advanced ecommerce in Google Analytics using Google Tag Manager.

Send newsletters

The first in a series of articles on email marketing mistakes.It will be useful for both beginners and those who do email newsletters, but feel that something is wrong.

Ultimate material on triggered emails. Instructions for creating and detailed analysis of all types of automatic letters.

Email Soldiers put together a ready-made email campaign to support the loyalty program. This scheme is the best of what they have used in their projects.

Checklist from colleagues from Netpeak, which will help you answer the question: “What to do if your mailing list got into spam?”

All texts must be written well.But in the case of email newsletters, there are special subtleties that should be taken into account – about them in this article.

Email campaigns have a lot of performance indicators – no wonder and confusion. Carrot Quest has collected them all in one article, with formulas and explanations.

90,000 7 Reasons You Need Print Branding Marketing Materials

Forbes’ Top Marketing Trends 2019 article identifies creativity as a key trend. At a time when internet marketing and digital technology seem to be the way forward, creative companies are finding print to be special. Standing out against the background noise is the dream of your marketing strategy.

You need to include printed marketing materials in your marketing plan. Read on to find out 7 reasons why.

1. Some customers do not prefer digital media

Marketing has always been customer-centric. Understanding your client is the key to success. At a time when there is so much communication going on, it is especially important to understand how your client is communicating.

Social media, web pages, email, digital advertising and digital content.The digital communications landscape is familiar to all of us, and this is how we all love to communicate. Right?

Get to know your customer and you may find that not all customers want to receive all of their messages digitally. Sometimes there is nothing like a paper brochure or smart business card to get your brand or marketing message across.

2. Best Branding Opportunities

Successful branding is a highlight. Impact through consistent and consistent brand communication is a characteristic of successful businesses from Apple to Starbucks.A simple approach is to make your logo and brand message available to potential customers.

People feel most comfortable with what they know. Getting to know your logo and brand will lead to more confidence and engagement. To do this, don’t limit your marketing plan to one or even a few media outlets.

Print marketing materials offer a wide range of possibilities. Letterheads, posters, business cards, billboards, and flyers are just a few of the options available.They offer several ways to place your logo and brand on the client’s site bar or even in their hands.

3. Raising awareness

In order for your client to know about your business and your products or services, you need a recognizable brand. A print design agency or custom-designed typography can help you develop this brand. The brand can then be reproduced in any medium, including both digital and printed materials.

Limit your marketing exposure to digital media, or worse, to just one channel, you’re missing the point.Awareness is enhanced by the variety of media and channels used. Be sure to submit the logo in email, but have it duplicated on letterhead and attached to the flyer.

Awareness and familiarity are best achieved through several and varied methods.

4. Customer engagement

Awareness is a worthy goal of any marketing plan, but there is one more step that all good marketers hope to achieve.The elusive goal is customer engagement.

Participation is more than awareness. This involves converting varieties. A customer whose emotions, intelligence and behavior change as a result of marketing communication can be described as interested.

Grab attention, give your client something to hold and save, even if it’s a business card, and you start the interaction process. Paper materials attract the reader more effectively than digital media, which are more ephemeral.While digital content can be great, it often gets lost on the Internet when a simple brochure sits comfortably on your desk.

5. Feel Your Brand

There is something special about holding a printed brochure or promotional card that cannot be reproduced via email or web content. This is not the vain hope of a print enthusiast. This is a valid finding from a study of the effectiveness of print and email.

While only 45% of recipients deal with email immediately, 79% of direct mail recipients act immediately.A 4.4% response rate for direct mail makes email with a 0.12% response rate a very bad attitude. This is why so many brands still use newsletters, brochures, print magazines, and business cards.

Keeping printed materials in your hands affects our perception of content. Tactile experiences seem to be more effectively associated with something in our nature. The use of printed marketing materials exploits this human characteristic.

6.Builds trust

Consumers trust print materials more than digital content. Something in the physical nature of the printed material seems to give it more status than screen based material. Perhaps this reflects consumer sentiment that digital content is easy to create, tamper with, infect with viruses, and use as part of a scam.

Thus, printed material can be a way to establish trust and trust. Use it in conjunction with digital to leverage both digital speed and reach, and print reliability and integrity.The result can be that you provide your digital marketing with some reflected credibility.

7. Difficult to reach market segments

Some niche markets are difficult to reach with digital marketing alone. Very localized geographic markets cannot be reached with digital marketing techniques. Nothing replaces printed mailings to specific addresses to promote your brand.

This approach is ideal for a local fast food or gardening service.It’s cheap, effective, and simple. Why bother developing email lists, digital content, or social media strategies when a brochure delivered to your client’s door with a price list and your contact details does the job.

The same principle applies to other hard-to-reach market segments. Visitors to the exhibition can be very different, but those who stop at your stand choose themselves as potentially interested in your product or service.By all means, try to get email contact details from them, but at least give them your business card so they can call you back.

Order printed marketing materials

Print marketing materials can be very effective for your business. Make sure your content reflects your brand consistently and consistently. Choose a print partner who delivers your vision.

Request a custom quote here.

MyAcademy School of Online Advertising and Marketing Glossary

A

Ad impression

Ad impression is a term that displays the total amount of ads placed on a site, or how many times ad materials have been shown to visitors over a certain period of time.

API (Application programming interface)

Application programming interface is a protocol, a set of methods (functions) intended for use as an interface for a software component (program, module, library). The API can include specifications for routines, data structures, variable object classes.

Audit redirect

Counter for listening placement with two systems. It is a regular AdRiver counter that does not affect the page design, which first counts the impression in AdRiver, and then redirects the request to a third-party pixel audit.

B

Back End development

In the era of development of IT technologies, every day new promising professions are created that can be mastered without leaving the computer.Recently, freelancers and people who dream of remote work are interested in what is back-end development and how to become a professional in this field.

Bounce Rate bounce rate 90 420

Owners of sites, blogs and online stores must keep statistics of visitors and understand which “chips” attract them and which are ineffective. The bounce rate indicator helps to keep track of statistics.

Breakpoints

During programming, developers often have to deliberately stop program execution.This method is called breakpoints. Along with the forced stop, breakpoints allows you to start a computer program that automates the debugging process (debugger).

C

CGI banner

A CGI banner consists of a graphic part and an interactive HTML form directly inside the banner. A CGI banner is a group of HTML tags that implement interactive mechanisms in conjunction with graphical objects.

Cookies

Cookies are small pieces of data sent by a web server (web browser) and stored on a personal computer.

Cost per acquisition 90 420

Cost per acquisition (CPA) is a metric that measures the conversion of an Internet resource (online store, commercial or non-commercial site) for targeted actions.

Cost-per-lead

Cost-per-lead (CPL) is the optimal payment model for online advertising.It is used alongside pay per impressions, clicks, or actions.

Counter

Counter designed to analyze the actions of a site visitor. The original name is Zeropixel. It is recommended to set the counter code after the tag.

CPA (Cost per Action)

The principle of payment for advertising materials on the Internet “per action” as a reaction to advertising.

CPC (Cost per Click)

CPC. It represents the money that the advertiser pays for a user click on his advertising material and the user’s subsequent transition to the advertised site or landing page.

CPM
90,006 CPM – Pay per thousand impressions (in online advertising). The abbreviation comes from lat. Cost per Millenium, which means “price per thousand”.

Crawlers

Spiders (Crawlers) – programs that are part of the search engines. With their help, they sort through Internet pages in order to enter information about them into the search engine base.

CRM-system (Customer relationship Management)

CRM (Customer Relationship Management) system is a program designed to build an effective dialogue with a client, avoid mistakes and increase profits.

Cross Sales

Cross sales (cross-selling) is a sales tool in which various goods and services are sold to one customer. The task of the manager is to build a relationship with the buyer so that after purchasing one product, he wants to buy another.

CSS (Cascading Style System)

Cascading Style Sheets (CSS) is a technology used to describe the appearance of a document using a markup language.

CTR

CTR (from the English click-through rate) is an Internet marketing term that denotes the click-through rate. This is one of the main metrics used to measure ad performance.

D

Delivery Rate

Website development involves the use of tools to track the effectiveness of its promotion. Beyond the standard tricks, owners and developers need to know what Delivery Rate means.With its help, they track how correctly the mailing list is configured.

Description

Effective website promotion involves the use of various programming and web development tools. To increase your search rankings, you need to know what Description is. It should contain concise and useful information that can interest the user.

Digital Marketing

Any marketing campaign is based on advertising tools that help to effectively promote goods and services, introduce the brand, and increase audience loyalty.Until recently, advertising in newspapers, social networks, billboards and radio helped to achieve this. Now, in order to attract the attention of consumers in the virtual space, you need to additionally know what digital marketing is.

Digital strategy

A well-developed strategy contributes to the preservation and growth of business. Previously, it meant analyzing the real market, competitors and potential audience. Nowadays, you need to additionally know what digital strategy means.This is the only way to realize the set tasks both in reality and in the digital space.

DKIM

In the digital age and the rise of cyber crime, it is important to protect personal information and email. Users who are constantly engaged in mailing need to know what DKIM is and how to use this technology to increase the security of mail delivery.

Dmarc record for domain

Phishing is common among large companies and brands.This is a type of online fraud that provides cybercriminals with access to logins, passwords, and other confidential information. To counter phishing, you need to know what DMARC is and how it works.

Domain Name Server

Domain name server (DNS) is a distributed system that allows you to obtain information about symbolic names (domains).

Dynamic content

Dynamic Content (DC) is a type of advertising content that is updated in accordance with individual user factors.

E

Email Service Provider

ESP (Email Service Provider) is a mailing list service. It is one of the main online marketing tools.

Email Marketing

Email marketing is one of the most effective promotion tools, in which information is disseminated through emails.

Exit PopUp

Exit PopUp – information from the site owner that appears to the visitor in the form of overlays, pop-ups or calls to action before he leaves the landing page.

Exit Survey

Exit Survey is a tool for interacting with visitors to a website or online store, designed to involve them in further use of the site or to identify the weaknesses of the resource.

Eye Flow (Eye tracking)

Eye Flow (Eye tracking) is a type of marketing research that provides information about what exactly the respondents are paying attention to.

F

FastCGI

What are the CGI and FastCGI protocols.

FBL

FBL (Feedback Loop) is a feedback form that a mailbox provider uses to forward spam complaints from its users to the sender’s organizations.

FMR analysis

FMR analiz (or Fastest Medium Rare) is the segmentation of products by the frequency of requests.

Follower

From English the word follower literally translates as “follower, supporter, admirer”.And the verb follow is “follow (follow) someone.” In social media marketing, this is what account subscribers are called.

Following

The word following comes from the verb follow, which, translated from English, means “follow (follow) someone.” On social media, following means subscribing to an account and tracking the content posted on it. One of the most popular following today is on Instagram.

Framework
The

Framework is specialized software that makes it easy to develop and integrate the disparate parts of a large program.

L

Landing page

Landing page (landing page, landing page) is the page of the site, which the user comes to after clicking on the advertising link.

Lifetime Value (LTV)

Lifetime Value (LTV) is a marketing tool used to determine how much profit the buyer has brought during the cooperation with the company.

P

Pop-Under, backscreen

Pop-Under (Backscreen) is a banner ad format that appears in a new window behind the page you are viewing. Unlike Pop-Up ads that pop up on top of a window, Pop-Under does not make it difficult to view the main content.

Pop-Up

Pop-Up is a banner ad that pops up over the page you are viewing. The user cannot interact with the main content while the banner is open. At the same time, closing a banner or clicking on any of its areas often entails a transition to the advertiser’s website.

Post-click analysis

PostClick analysis is a method that allows you to identify the sources from which the user came to the site, determine the actions after the transition and conduct deeper research.

Post-view

Post-view is a term that has two meanings: ad campaign analysis type and retargeting model.

R

Rating

Ad rating, or position in paid / advertising results – the place where the ad is displayed in the search results in Yandex or Google. This position is calculated individually for each search query, taking into account settings, targeting, bids in the advertising auction and their adjustments.

RF (Reach and Frequency)

RF (Reach and Frequency) is a mechanism that allows you to manage the audience reach and frequency of contact with an advertisement for each unique user.

ROI

ROI (Return On Investment) is an indicator of return on investment. It is used in internet marketing to measure the ROI of an ad. ROI needs to be constantly monitored to improve ad performance and optimize budget use.

S

ScreenGlide

ScreenGlide (translated as “sliding across the screen”) is an advertising module that is placed on the site.

SERM

SERM (Search Engine Reputation Management) – reputation management in search engines. This refers to certain measures aimed at increasing positive content about a product, company or brand.

T

Teaser teaser

Teaser (from the English.teaser – “teaser”) is an advertising message, which is based on intrigue. As a rule, such advertising contains only part of the information about the product and arouses the interest and desire of the potential buyer to learn more.

TopLine

TopLine – banner located at the top of the page and containing “rubber” (stretching) inserts. This allows the banner to change its size depending on the screen parameters.

A

Autobroker

Autobroker is a control mechanism in contextual advertising systems.It provides automatic CPC regulation and acts in the best interest of the advertiser.

Brand Attorney

A brand advocate is a client of the company who acts in its interests on the Internet: in social networks, on forums and in blogs.

Activations

Activations are one of the marketing tools. It represents specifically targeted advertising campaigns, the purpose of which is to solve a specific problem.

Acceptor

The word acceptor has different meanings depending on the context.In the field of online promotion, the term “acceptor” is used by webmasters and SEOs. It designates a specific Internet page or site as a whole, to which a hyperlink used on another site (donor) leads.

Algorithm

The term “algorithm” means a definite and clear sequence of actions, which as a result should lead to a specific result – the solution of the problem posed to the one who operates according to the algorithm. The algorithm includes a number of actions that must be performed strictly in a specific sequence.

BrowseRank algorithm

A relatively new algorithm proposed by Microsoft and an alternative to PageRank. Both algorithms have a lot in common.

Yandex algorithm “Multi-armed Bandit”

Algorithm created by Yandex. Yandex’s “multi-armed bandit” randomly raises or downgrades the positions of documents determined by a special algorithm in the search results.

Competitor Analysis 90 420

Competitor Analysis refers to the process by which major competitors are identified.In doing so, their goals and strategies are assessed. Strengths and weaknesses are identified.

Update Analyzer

An update analyzer is a program that is entrusted with the function of analyzing search engine results. The program detects and compares how many sites have changed their position.

Search Engine Analyzer

A search engine analyzer is a program that sends specially selected queries to search engines and receives answers to them.

Animation

The term “animation” means a smooth external change of an object, visually noticeable.

Ankor

The term “anchor” is understood as a certain amount of text (usually a word or phrase) presented on the Internet in the form of a clickable hyperlink.

ARCHIVE

Archive on the Internet is a service that stores archived copies of sites. In it you can see how this or that page of the site looked at a certain point in time.

V

Visits

A visit is the activity of one user on the site. Activity means a sequence of actions – page views, file downloads, filling out feedback forms, clicking on external links, etc.

Virtual business card

Virtual business card is a Yandex.Direct tool, the use of which makes the advertisement more visible, and the client can find out the contact information about the advertiser right on the search results page.

Time Online

Time on site is the time difference between the first and last user activity during one visit.

G

Guaranteed impressions 90 420

Guaranteed impressions is a block of advertisements in Yandex located either above the search results, or below them, or to the right of the search results.

Gamification

Gamification (gamification) – a tool to attract users based on the use of gameplay techniques in non-game processes.

Viewing Depth 90 420

Browsing depth is a factor of user behavior on a site, which is an estimate of the average number of page views per visit.

K

Click

Click – the user transitions from the advertisement to the landing page. This is an important term for contextual advertising and search engine promotion of sites.

Keyword

Keyword (from the English. keyword) is a word or phrase that users enter into the search bar when looking for a specific product, service, or information.

Conversion

Conversion is the percentage of website visitors who have taken a targeted action to the total number of visitors.

Contextual advertising

Contextual advertising is a type of advertising on the Internet. Its essence is that ads are seen only by those users who enter the corresponding query in the search.

Content plan

Content plan is a list of specific topics for a site, blog, group in social networks, indicating the date of their publication.

Content Policy

Content Policy is the management of the creation and posting of content on a website, blogs, social media pages, or as part of a full-scale advertising campaign.

Quality factor

Quality factor is an indicator that is automatically calculated in contextual advertising services such as Yandex.Direct and Google AdWords.

Conversion rate

The Conversion Rate (CR) is the percentage of positive outcomes from a particular process completed over a specific period of time in relation to overall metrics.

L

Lead

Lead (from English lead) – a potential client who reacted to marketing communication and left contact information for further cooperation.

Link Building

Link Building is a process focused on promoting a web resource through external links.It also implies building high-quality and natural links that allow you to increase the ranking of a web resource in search engines.

M

Marketing Funnel

Funnel (conversion funnel, marketing funnel) is a marketing tool used to determine the sequence of user actions until he takes the target action (subscribes to the channel, place an order, order a call, register on the site).

Media (Digital Out Of Home)

Every day the number of potential consumers of goods and services is increasing. Various advertising tools, suitable for use not only on the Internet, but also in reality, help to fight for their attention. For this reason, it is important to know what media are and how to use them to improve marketing efficiency.

Minimum CPC 90 420

Minimum CPC is a term for contextual advertising.Indicates the cost of clicking on an ad, below which you cannot place bids.

Negative words

Negative keywords are words that are specified in the campaign settings in contextual advertising services.

Moderator

Moderator – a user of a site, forum, blog, group on a social network, who is endowed with more powers than all other visitors.

Moderation

Moderation – monitoring the implementation of site rules, deleting spam messages, filtering negative information and obscene language.

About

Conversion Optimization 90 420

Conversion rate optimization (Cro) is a set of measures aimed at increasing the conversion of an online store, commercial or non-commercial site.

Refusals

Bounces (degree or rate of bounce) – the number of site visitors who left the page before the end of the session – up to 15 seconds. This is one of the main web analytics tools that shows the effectiveness of the site, its attractiveness to users, and the availability of useful information.

Deferred Conversion

Deferred conversion – the number of visits by representatives of the target audience who performed the required action on the site, transferred from the pending traffic source.

Coverage 90 420

Reach – the percentage of the target audience who contacted advertising materials in a given period of time. The higher the reach, the more potential buyers (site visitors) received information about the product.

P

Basement site

Translated from English, the word footer literally means “footer”.Applied to websites, a footer or footer is a see-through bottom of the page, where useful, but not the most important information is placed.

Search Ads

Search (contextual) advertising is a method of promoting a website, product or service by placing advertisements in search results. A large number of tools for this are offered by Yandex.Direct and Google AdWords services.

Search query

A search term is a word, phrase, or phrase that a user enters into a search string.Optimizers often use this term synonymously with the concept of “key phrase”.

Showing

An impression is a single display of an ad to a site visitor, search engine user, or social network user.

Visitors

Visitors are Internet users who have entered the site within a certain period of time.

Views

Views is a parameter used in web analytics tools.

R

Real cost per click 90 420

The actual CPC is the amount that the advertiser actually pays for one click on the ad.

Advertising campaign

An advertising campaign is a system of events that serve to achieve a specific marketing goal.

Relevance 90 420

Relevance is the semantic correspondence of the search engine results to the user’s expectations.

YAN (Yandex Advertising Network)

The Yandex Advertising Network is a system that allows you to place contextual advertising on the pages of participating sites that takes into account user behavior.

C

Server

Server – special equipment that is used to perform certain tasks without human intervention.

Slice

Slice in internet marketing is a dedicated part of traffic from an advertising space.Slices can be commercial and non-commercial. In commercial calculations for impressions is carried out only by system credits, in non-commercial ones, we can calculate by percentage of traffic.

Special placement

Special placement – a block of contextual advertising, which is located above the search results. This position is more profitable and more expensive than guaranteed and dynamic impressions blocks.

Rate

The bid, or maximum CPC, is the price that an advertiser is willing to pay to click through on contextual ads.

Stop Words

Stop words (noise words) are words without lexical meaning. They do not carry an independent semantic load, but without them it is impossible to compose a full text. Also called “link words”.

Total rating (GRP – gross rating points) 90 420

GRP (Gross Rating Point, total rating, gross rating) is one of the main marketing indicators that reflects the scale of the impact of advertising. It is the sum of all the ratings for an ad campaign.

Visitor counter

Visitor counter is a service that measures website traffic. It usually consists of code and an engine. The code is posted on the site and collects data.

T

Targeting

A mechanism that allows showing ads only to those users who access the Internet from a given region

Thematic advertising

Thematic advertising is a kind of contextual advertising.Unlike search advertising, thematic advertising does not appear in the search results, but on the pages of sites of the relevant subject. Ads are seen by visitors to sites connected to the advertising network of a specific contextual advertising service (Yandex.Direct, Google AdWords, etc.).

Typical targeting

Typical targeting is a term from the field of targeted advertising on social networks. It is a selection of targeting parameters from a given set, without details.

TYZ

The thematic citation index, or TCI, is an indicator of the Yandex search engine, which is used to determine the authority of sites based on external links.

Tracker

Tracker is an internet counter that allows you to collect complete statistics about traffic during an advertising campaign.

C

Targeted visits

Target visits is a Yandex.Metrica term that denotes visits during which a goal was achieved.

CPC 90 420

CPC is the amount an advertiser pays to click on his ad from search results or from another site.Most often this term is used when talking about contextual advertising.

90,000 Marketing Materials

Technical and marketing materials

You can find detailed information about AdGuard apps on the respective pages of each product.

AdGuard for Windows

AdGuard for Windows is our flagship product. It is a standalone program that is free from the limitations of a browser-based ad blocking approach.In addition to its main function, it ensures your privacy and protection from malicious and phishing sites. AdGuard for Windows provides a two-week trial period, after which a license is required to use the program.

AdGuard for Mac

AdGuard for Mac is a standalone application designed for macOS. It provides the same high quality ad blocking in all browsers and applications as AdGuard for Windows, but lacks some secondary features such as Parental Controls.AdGuard for Mac provides a two-week trial period, after which a license is required to use the application.

Browser extensions AdGuard

AdGuard offers a line of browser extensions for the most popular browsers – Chrome, Firefox, Edge, etc. Despite some drawbacks due to browser restrictions, AdGuard extensions do a good job of blocking ads and trackers, and are completely free.

Mobile devices

Learn more about AdGuard versions for phones, tablets, etc. you can find on the respective pages of each product.

AdGuard for Android

AdGuard for Android is a unique application that has almost no analogues. It combines a blocker that does not require ROOT access and is able to filter ads both in browsers and in other applications, and a tool for monitoring and managing your applications.AdGuard for Android is free, but after a two-week trial period, you need a license to unlock in-app filtering and the Anti-Phishing module.

AdGuard for iOS

AdGuard for iOS is a free content blocker for Safari available in the AppStore. You get a choice of over 50 filters to block ads and trackers in Safari, plus additional features like manually blocking any unwanted element on the page.

AdGuard Pro for iOS

We can say that AdGuard Pro is the premium version of AdGuard for iOS. It has all of the same ad blocking capabilities in Safari, but it also lets you customize your DNS settings. This, in turn, can be used for a variety of purposes, from blocking ads in other apps to increasing your connection speed. It is available on the AppStore for a fee.

AdGuard Content Blocker

AdGuard Content Blocker is designed to block ads in mobile browsers that support content blocking technology.At the moment, there are two such browsers: Samsung Internet and Yandex Browser. AdGuard Content Blocker is significantly inferior to AdGuard for Android, but it is completely free.

Any devices (including IoT / home devices)

AdGuard DNS

AdGuard DNS is an alternative ad blocking approach based on filtering DNS queries. It can be used for free on almost any device or router.

Additional materials

90,000 Marketing Materials

1.GENERAL

1.1. This User Agreement (hereinafter referred to as the Agreement) refers to the Devon Lubricant Plant located at https://devongroup.ru/.

1.2. The site “Lubricant Plant” Devon “(hereinafter referred to as the Site) is the property of the legal entity LLC” Lubricant Plant “Devon”.

(OGRN: 1170280051810, INN: 0277922439, registration address: 450029, Republic of Bashkortostan,
Ufa, st. Jubilee, 7/2)

1.3. This Agreement governs the relationship between the Administration of the site “Lubricant Plant” Devon “(hereinafter referred to as the Site Administration) and the User of this Site.

1.4. The site administration reserves the right to change, add or delete clauses of this Agreement at any time without notifying the User.

1.5. Use of the Site by the User means acceptance of the Agreement and the changes made to this Agreement.

1.6. The user is personally responsible for checking this Agreement for changes in it.

2. DEFINITIONS OF TERMS

2.1. The terms listed below have the following meanings for the purposes of this Agreement:

2.1.1 “Devon Lubricants Plant” – an Internet resource located at the domain name https://devongroup.ru/, operating through the Internet resource and related services (hereinafter referred to as the Site).

2.1.2. “Devon Lubricants Plant” – a site containing information about the Goods and / or Other values ​​for the user, the Seller and / or the Service Provider, allowing the selection and / or ordering of the Goods.

2.1.3. Site Administration – authorized employees to manage the Site, acting on behalf of the legal entity LLC “Lubricant Plant” Devon “.

2.1.4. Site user (hereinafter referred to as the User) is a person who has access to the Site via the Internet and uses the Site.

2.1.5. The content of the site (hereinafter – the Content) – the protected results of intellectual activity, including the texts of literary works, their titles, forewords, annotations, articles, illustrations, covers, musical works with or without text, graphic, text, photographic, derivatives, composite and others works, user interfaces, visual interfaces, trademark names, logos, computer programs, databases, as well as design, structure, selection, coordination, appearance, general style and location of this Content included in the Site and other objects of intellectual property collectively and / or separately, contained in the site https: // devongroup.ru /.

3. SUBJECT OF AGREEMENT

3.1. The subject of this Agreement is to provide the User with access to the Products and / or services provided on the Site.

3.1.1. The site provides the User with the following types of services (services):

• access to information about the Product and / or service to information about the purchase of the Product on a paid / free basis;

3.1.2. This Agreement covers all existing (actually functioning) services (services) of the Site at the moment, as well as any subsequent modifications and additional services (services) that appear in the future.

3.2. Access to the site is provided free of charge.

3.3. This Agreement is a public offer. By accessing the Site, the User is considered to have acceded to this Agreement.

3.4. The use of materials and services of the Site is governed by the norms of the current legislation of the Russian Federation

4. RIGHTS AND OBLIGATIONS OF THE PARTIES

4.1. The site administration has the right to:

4.1.1. Change the rules for using the Site, as well as change the content of this Site.

Changes come into force from the moment the new version of the Agreement is published on the Site.

4.2. The user has the right to:

4.2.1. Use all the services available on the Site, as well as purchase any Goods and / or Services offered on the Site.

4.2.2. Ask any questions related to the services of the site:

• Email: [email protected]

4.2.3. Use the Site solely for the purposes and in the manner provided for by the Agreement and not prohibited by the legislation of the Russian Federation.

4.2.4. Copying information from the Site is allowed.

4.2.5. Require the administration to hide any information about the user.

4.2.6. Use site information for commercial purposes without special permission.

4.3. The Site User undertakes:

4.3.1. Provide, at the request of the Site Administration, additional information that is directly related to the services provided by this Site.

4. 3.2. Observe the property and non-property rights of authors and other rightholders when using the Site.

4.3.3. Do not take actions that may be considered as disrupting the normal operation of the Site.

4.3.4. Not to distribute using the Site any confidential and protected by the legislation of the Russian Federation information about individuals or legal entities.

4.3.5. Avoid any actions that may violate the confidentiality of information protected by the legislation of the Russian Federation.

4.3.6. Do not use the Site to disseminate advertising information, except with the consent of the Site Administration.

4.3.7. Do not use services for the purpose of:

4.3.7.1. violation of the rights of minors and (or) causing harm to them in any form.

4.3.7.2. infringement of the rights of minorities.

4.3.7.3. representing yourself as another person or representative of the organization and (or) the community without sufficient rights, including for the employees of this site.

4.3.7.4. misleading about the properties and characteristics of any Goods and / or services posted on the Site.

4.3.7.5. incorrect comparison of the Goods and / or Services, as well as the formation of a negative attitude towards persons (not) using certain Goods and / or services, or condemnation of such persons.

4.3.8. Ensure the accuracy of the information provided

4.3.9. Ensure the safety of personal data from access by third parties.

4.4. User denied:

4.4.1. Use any device, program, procedure, algorithm or method, automatic device or equivalent manual process to access, acquire, copy or track the content of the Site.

4.4.2. Disrupt the proper functioning of the Site.

4.4.3. In any way to bypass the navigation structure of the Site to receive or attempt to obtain any information, documents or materials by any means that are not specifically provided by the services of this Site.

4.4.4. Unauthorized access to the functions of the Site, any other systems or networks related to this Site, as well as to any services offered on the Site.

4.4.4. Violate the security or authentication system on the Site or in any network related to the Site.

4.4.5. Perform a reverse search, track or attempt to track any information about any other User of the Site.

4.4.6. Use the Site and its Content for any purpose prohibited by the legislation of the Russian Federation, as well as incite any illegal activity or other activity that violates the rights of the Site or other persons.

5. USE OF SITE

5.1. The Site and the Content that is part of the Site is owned and operated by the Site Administration.

5.2. The content of the Site is protected by copyright, trademark law, as well as other rights related to intellectual property and unfair competition laws.

5.3. This Agreement applies to all additional terms and conditions for the purchase of Goods and / or the provision of services provided on the Site.

5.4. The information posted on the Site should not be construed as a change to this Agreement.

5.5. The site administration has the right at any time without notifying the User to make changes to the list of Products and services offered on the Site, and (or) their prices.

6. RESPONSIBILITY

6.1. Any losses that the User may incur in the event of intentional or reckless violation of any provision of this Agreement, as well as due to unauthorized access to the communications of another User, are not reimbursed by the Site Administration.

6.2. The site administration is not responsible for:

6.2.1. Delays or failures in the process of performing an operation arising from force majeure, as well as any case of malfunctions in telecommunications, computer, electrical and other related systems.

6.2.2. Actions of transfer systems, banks, payment systems and for delays associated with their work.

6.2.3. The proper functioning of the Site, if the User does not have the necessary technical means to use it, and also does not bear any obligations to provide users with such means.

7. BREACH OF TERMS OF USER AGREEMENT

7.1. The site administration has the right to disclose information about the User if the current legislation of the Russian Federation requires or permits such disclosure.

7.2. The site administration has the right to terminate and

(or) block access to the Site if the User has violated this Agreement or the terms of use of the Site contained in other documents, as well as if the Site is terminated or due to a technical problem or problem.

7.3. The site administration is not liable to the User or third parties for the termination of access to the Site in case of violation by the User of any provision of this Agreement or other document containing the terms of use of the Site.

8. DISPUTE RESOLUTION

8.1. In the event of any disagreement or dispute between the Parties to this Agreement, a prerequisite for filing a claim (a written proposal for a voluntary settlement of the dispute) is a prerequisite before going to court.

8.2. The recipient of the claim, within 30 calendar days from the date of its receipt, notifies the applicant of the claim in writing about the results of the consideration of the claim.

8.3. If it is impossible to resolve the dispute on a voluntary basis, any of the Parties has the right to apply to the court for the protection of their rights, which are granted to them by the current legislation of the Russian Federation.

8.4. Any claim regarding the terms of use of the Site must be filed within 5 days after the grounds for the claim arise, with the exception of copyright protection for the materials of the Site protected in accordance with the law.In case of violation of the terms of this clause, any claim is left by the court without consideration.

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