Singapore hijab fashion: About us – Samiha Apparels

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Hari Raya 2021
– Faroshah

PLEASE READ BEFORE PLACING AN ORDER

TERMS AND CONDITIONS
1.This is a pre-order listing, NOT instock.
2. Pre-order closes on Monday, 19th April, 1159pm.

3. We will not accept requests for refunds are order is confirmed.
4. Colors may vary slightly due to differences in screen settings.
5. Please allow for (+/-) 1-2 cm difference in measurements.
6. Orders are expected to reach on 3rd May 2021 and will be dispatched within 1-3 working days for delivery.

EXCHANGE POLICY
1. We will not accept requests for refunds due to reasons such as preference, unsuitability of apparels, wrong size chosen.
2. We will only issue refunds or replace items due to wrong sizes or defected items received.

By placing an order, you have agreed to our terms and conditions & exchange policy.

  • Batik Wrap Dress – Gold Baroque

    Batik Wrap Dress – Gold Baroque

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    $35.00 SGD

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  • Batik Wrap Dress – Floral Spiral

    Batik Wrap Dress – Floral Spiral

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  • Batik Wrap Dress – Pastel Baroque

    Batik Wrap Dress – Pastel Baroque

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March Sale
– Faroshah

  • Adotrable in Mustard

    Adotrable in Mustard

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  • Adotrable in Pink

    Adotrable in Pink

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  • Bishop Maxi Dress in Baby Blue

    Bishop Maxi Dress in Baby Blue

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  • Bishop Maxi Dress in Beige

    Bishop Maxi Dress in Beige

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  • Bishop Maxi Dress in Burnt Orange

    Bishop Maxi Dress in Burnt Orange

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  • Bishop Maxi Dress in Light Mocha

    Bishop Maxi Dress in Light Mocha

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  • Bishop Maxi Dress in Mauve

    Bishop Maxi Dress in Mauve

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  • Casual Baggy Skirt in Misty Grey

    Casual Baggy Skirt in Misty Grey

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7 Best Modest Wear Brands For Jubah & Hijab Fashion – Blog – YouTrip Singapore

Beautiful shawls, modest wear, swim and fitness apparel. Here are the deets on the best online shopping sites for hijab fashion from around the world!

Our YouTrip Ambassador, Amira, shares her favourite modest wear brands!

The reasons are varied but I’m sure most of us here are guilty of burning hours online – it could be for work, random finance articles,  or to keep tabs on our addictions, mine being online-shopping for modest wear hijab fashion! Many take their shopping online, thanks to perks like competitive prices and free shipping. Plus, there’s always something for everyone! For those who have yet to experiment with colour and design, it’s time to trade in those black scarves for other quality, trendy options.  There’s no such thing as having too many pieces of modest wear, so I’ve curated a list of the best hijab fashion that these online shopping sites have to offer. The best part? With YouTrip, we can get them at a cheaper price! 

Pro-tip: If you face any unlikely issues when paying directly with your YouTrip card, try linking up your YouTrip card to your PayPal account. Paying through PayPal should do the trick! Check out this YouTrip PayPal Guide for more info.

Dian Pelangi 

What you’ll love about Dian Pelangi: The designer is reinventing fashion by bringing modernity to the modest fashion market. Prints, bright colours and stylish scarfs? Yes please! Expect a collection full of the latest trends from colour-blocked hijabs to elegant designs with muted prints,  and intricate embellishments that are sure to make a statement.

Price of this Nova hijab: 250.000,00Rp (~S$23.60)

Asiya Sports 

What you’ll love about Asiya Sports: Born and made in the USA, this activewear brand aims to encourage sports and physical activity among Muslimahs. Their products range from hijabs to swimwear, face masks and other sports gear. Ultra-lightweight fabric? Check. Breathable ASIYA®Cool Tech Fabric to keep performance at an all-time high? Check. 

Price of this sports hijab: US$35 (~S$46.58)

Modanisa

What you’ll love about Modanisa: A Turkish international fashion shopping platform, started in 2011, that provides small producers and designers with a world stage. Carrying a variety of brands for modest wear, cosmetics, accessories, and evening wear, it’s not surprising that Modanisa is a winner of several international awards. They run an online runway show of the latest and trendiest styles every year.

Price of this Multi-Leopard Printed Shawl by Şal Evi: US$29.99 (~S$39.80)

Verona

What you’ll love about Verona: Co-founder of Verona and single mum Lisa Vogl used her savings to turn her passion into a profitable business. Today, it’s the first modern fashion brand selling hijabs in departmental stores all over America. Featured in Vogue and Glamour, Verona is a one-stop online shop for all things modest fashion. We’re talking modest dresses, loungewear and of course, an abundance of hijab collections. 

Price of this Luxury Satin Hijab: US$17.95 (~S$23.80)

ASOS 

What you’ll love about ASOS: The variety of tops, long dresses, jumpsuits, coats, and trousers with modest cuts. With the Verona modest wear collection, expect neutral colours through to leopard and polka-dot prints! 

When buying from ASOS, don’t forget to pay in Great British Pound (GBP), instead of SGD with YouTrip for greater cost savings! Read on to find out more about this great shopping hack.

Price of this ASOS DESIGN maxi dress: £50.00 (~S$91.00)

Mis Claire Boutique

What you’ll love about Mis Claire Boutique: This Kuala Lumpur-based label offers a wide selection of clothes that are both modest and super fashionable for women of all sizes. Their pieces bring the best of both worlds together and offer office-ready essentials, as well as activewear and hijabs. 

Price of this Eternity Romantic Wrap Chiffon Jubah Dress: RM128 (~S$42.10)

Louella

What you’ll love about LOUELLA: Initially a way to fill a void in the US market, this family-owned brand shares modern, vibrant, and trend-driven fashion styles with the world at affordable prices. Founded by American sabre fencer Ibtihaj Muhammad, the brand appeals to those looking for modest wear,  not just Muslim women! Fun fact — Ibtihaj Muhammad was the first Muslim American woman to wear a hijab while competing for the United States in the Olympics.

Price of this Black Asiya Tunic: US$30 (~S$39.80)

Save On Stylish Modest Wear With YouTrip

Whether you’re clearing out old clothes or looking to add new pieces of hijab, you can do it conveniently at these amazing online shops. If you are wondering how YouTrip helps when it comes to saving on overseas online shopping, check out this YouTrip Exchange Rate Guide.

Possibilities are endless for online shopping with better savings with a YouTrip card in hand! If you have yet to register for your free YouTrip card yet, use promo code <BLOG5> to sign up and receive a free S$5 in your account.  

Don’t miss out on more useful tips and guides like this, by joining our Telegram Squad (@YouTripSquad) and subscribe to our free weekly newsletter here or down below!

If you love being a YouTrooper, we want to put you in the spotlight! Join our YouTrip Ambassador Programme now!

*All listed prices rates are accurate to nearest dollar on 14 January 2021 SGT 15:00.


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4 Modern Hijab Ideas to Spice Up Your Day

This modern hijab style lookbook is all for your inspiration. With Ramadan around the corner, this post will give you all the ideas you need to look stylish this festive season.

When the fashion industry celebrates diversity, the whole world participates. One of the recent garments that have gotten global attention is the hijab. And because the hijab fashion trend has been booming, 2018 will be the year where you will find many hijabs that are both modest and modern. Different hijab / tudung styles and designs can make you more beautiful, modern and gives a smart look.

But sometimes, matching your hijab with the right outfits can be daunting. If you are running low on ideas / needing some inspiration, check out these curated looks we’ve picked out just for the woman who wants to look both modest and modern. It could also be inspiration for what to wear during Ramadan & Eid Mubarak!

Source: Instagram

The growing trend of jumpsuits is well adored in fashionista circles. Its uniqueness lies in its practicality and versatility. It can be casual wear, or even semi-formal. The key is how you match it.

Jumpsuits come in one piece, making it super simple (and fast) to get ready in. If you are looking for a minimalist yet sophisticated look, try matching it with a hijab, cardigan, monochromatic jumpsuit with a dark studded clutch. If you are looking for a more feminine touch, use a jumpsuit with polkadot prints or plant prints. Those prints will never fail in making you look more feminine.

Actress Hanis Zalikha (pic above) styles her jumpsuit up with white sneakers, crisp white shirt, sunglasses, with a black & white sling bag.

Need a good jumpsuit? Check this one out.

2. Match with oversized clothing

Source: Instagram

Oversized shirts are in trend these days (and its cute!). Plus, the current fashion center of Asia, South Korea, often shows their Kpop superstars in oversized clothing. But that doesn’t literally mean that you should go buy an XL shirt and call it oversized!

While most clothes are cut perfect to match your shoulders, oversized clothes make it way past your shoulders and goes mid way on your upper arm. Besides offering a comfy and loose cut to snuggle in, oversized clothes are also a great way to even out bodies that are not proportionate.

As seen in the pic above, actress Mira Filzah styles her oversized shirt, with a long hjiab, blue jeans and a pair of sunglasses. So simple but so sheek!

Entrepreneur and style mogul Vivy Yusof is also spotted wearing oversized clothes.

Source: Instagram

She styles herself with distressed blue jeans, sunglasses and a brown handbag.

On top of that, here are some looks you can try:

For an edgy appearance, wear loose shirts together with wide leg pants to give that edgy look.

To get that sporty / streetwear vibe, combine your oversized shirts or t-shirts with a long-sleeve cardigan & high waisted jeans along with sneakers.

If you are going for a long walk in the city, try out an oversized top with breathable satin pants. Couple it with a sling bag for that easy-going look.

Looking to find a great oversized shirt? Look at this.

3. Match with scarf

Source: Instagram

You dare suggest wearing scarves in a tropical country like Singapore?!

Hear me out. Sure, we experience hot and sweaty climates now and then, but what about the 90% of the time you spend in shopping malls?

Choosing the right scarf all depends on fabric. If the scarf is breathable, absorbs sweat, soft on the skin, and thin, you’ll be comfortable. Another reason to wear scarves — the scarf can also cover your neck and the curves of your body so as to cover your aurat.

The first thing you can do when doing the hijab + scarf look is to do colour blocking. For example, try matching a pink hijab with a light brown scarf.

Take a tip from Vivy Yusof (pic above) — she matches her long draping scarf with a loose crisp white shirt, white pants, and a black handbag.

Don’t have a scarf collection yet? Or looking to add more scarfs with the freshest prints? Check this cool scarf out.

Source: Instagram

Created by denim legend Levi Strauss in 1880, this iconic jacket has a rich history and strikes a chord with those young at heart. The jacket is not just trendy — it’s timeless. Did we mention it gives that rebel chic look?

Not only is the jacket stylish, it also has lots of pockets so you can keep your phone and essentials close to you. That way your bags won’t be as heavy! Or least, they don’t have to be large.

When visiting chilly places like the office / mall / cinemas, the jacket will keep you warm and cozy too!

Source: Instagram

If you are looking for that laidback chic look like actress Elfira Loy (pic above), complete it with an all-black look — long black hijab, black top, black jeans, black sneakers, plus a navy sling bag.

Looking for a denim jacket to call your own? Try this one out.

Styling your hijab may be daunting, but with this celeb-inspired lookbook, looking good this Ramadan just became a whole lot easier.

Hero image courtesy of pexels.com

7 Muslim-owned fashion labels to shop at for Hari Raya, Lifestyle News

Hari Raya Puasa is fast-approaching, and with everything that’s been going on, shopping might be the last thing on your mind — but we think you deserve some retail therapy. Here, we round up seven Muslim-owned fashion labels to get your baju raya fix while supporting local businesses.

From contemporary ready-to-wear separates to fabulous kebayas and omni-chic headscarves, there’s something for everyone.

Simply Rays

https://www.instagram.com/p/B9nkgR3BY-p/?utm_source=ig_embed

Simply Rays is a homegrown Muslim-owned fashion label. The label offers baju raya (Hari Raya clothes) for everyone from toddlers to adults, making shopping easier for families who want to wear matching outfits.

They’ve put a contemporary twist on traditional Malay ethnic-wear, featuring a range of textures, colourful print and styles, giving everyone the option to choose what suits them best.

Their Rays Raya 2020 collection comprises tropical and geometric prints juxtaposed with solid coloured tops and bottoms that are tailored to perfection.

Shop the collection on their website.

Maison Q

https://www.instagram.com/p/B_1G4h3hXB2/?utm_source=ig_embed

Founded in 2015, Maison Q is a dedicated kid’s fashion brand based in Singapore, with occasional collections for adults. For the first time since its inception, the label is introducing matching sets for its Eid 2020 collection — perfect for growing families.

The amazing team behind the brand has dreamed up a collection comprising tulle, textured satin and cotton in extremely wearable colours and flattering silhouettes.

The only caveat is that pieces from the collection are available in extremely limited quantities, so get them while you still can.

Shop the collection on their website.

Naelofa

https://www.instagram.com/naelofar/?utm_source=ig_embed

Naelofar , helmed by popular Malaysian actress and TV presenter Neelofa , isn’t exactly a homegrown label. That said, we think that supporting our neighbours in these trying times are exactly the kind of retail therapy we all should be indulging in — wouldn’t you agree?

Though the entrepreneur has founded many brands, her hijab label Naelofar is by far the most sought-after. Get into the festive spirit with her Naelofar Raya 2020 collection comprising six styles of contemporary cool hijabs that you can pair with your existing wardrobe for a whole new look.

Shop the collection on their website.

Adrianna Yariqa

https://www.instagram.com/p/B8bTkn7jqSC/?utm_source=ig_embed

Founded in Singapore, Adrianna Yariqa is a modest fashion brand specialising in traditional Malay garments reimagined through contemporary lenses. The brand’s design aesthetic is all about emphasising simplicity and comfort in clothes — which they do with impeccable flair.

Their #AYLEBARANA2020 collection is composed of chic and sophisticated silhouettes teamed with modern and elegant prints, which sets it apart from other similar labels. The clothes speak for itself; there’s meticulous attention to detail and a refined palette for patterns demonstrated in the way it’s made.

We love the pastel brush stroke prints, reminiscent of Paddle Pop ice-cream. Also, as with most Hari Raya collections, there’s something for everyone in the family. Bonus: they offer free shipping to Singapore and Malaysia.

Shop the collection on their website.

Lúbna

https://www.instagram.com/p/CAAFOyCgBXy/?utm_source=ig_embed

Lúbna is one of our favourite modest fashion brands because they are size-inclusive—and we’re all about #bodypositivity. Pieces from their Lubna Raya Collection feature elegant silhouettes, contemporary patterns, gorgeous lace, textured fabrics and floral appliqués.

Bonus: When you shop their collection on Zalora, you get free shipping on orders $40 and above.

Shop the collection exclusively here.

Ozel

https://www.instagram.com/ozelsg/?utm_source=ig_embed

If you’re looking for something that encompasses the best of traditional and contemporary design aesthetics, Ozel is your best bet. It’s a local modest fashion brand which focuses exclusively on batik — an Indonesian technique of wax-resist dyeing.

Pieces from their collections offer modern takes on batik and the kebaya for kids and adults. Their Santai 20 (Eid) collection features sublime ready-to-wear pieces that are all handmade, making them that much more special. Bonus: You can also customise the pieces to make it your own.

Shop the collection on their website.

Zalia

https://www.instagram.com/p/CAFZXmog8R0/?utm_source=ig_embed

Taking inspiration from Ocean Odyssey, Zalia‘s Raya 2020 collection consists of beguiling jewel tones, majestic sequinned pieces, intricate floral embroideries, and vintage silhouettes made contemporary through fabric choices and fabric manipulation techniques.

Shop the collection on their website.

This article was first published in Harper’s Bazaar Singapore.

This Singaporean activewear brand makes sports outfits that Muslim women need

Many of us put on our workout gear without having to give the outfit much thought – unless, of course, you’re one of those who owns an entire wardrobe of sports clothes and absolutely needs to look impeccable while pounding the treadmill.

But apart from providing physical appeal, sportswear needs to be functional too – in this respect, there actually is a specific group of women whose unique needs are frequently overlooked.

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For Muslim ladies, the desire to maintain an active lifestyle can be challenging – when it comes to finding the right outfit that also checks the modesty box. Something that other women may overlook. But imagine wearing a non-Dry Fit hijab at a Zumba or HIIT class, and we think you can picture quite clearly how warm or unwieldy it can be.

IDENTIFYING A NICHE MARKET

A model in stretchable and breathable modest sportswear. (Photo: GLOWco)

“While teaching physical classes years ago, I noticed some students looked uncomfortable while they were sweating it out. Although they loved exercising, they felt like their performance was limited by what they were wearing,” shared Nawal Alhaddad, a fitness instructor who runs her own school, Nawal Haddad Fitness.

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“Their traditional hijabs wouldn’t stay put and their outfits would feel uncomfortable or ride up constantly – leaving them drenched in sweat, feeling hot and uncomfortable.”

I saw it as a gap in the market – [a chance] to create activewear that would not only make them look good, but more importantly, feel good as well.

Her desire to find a way to help them sparked the idea of starting GLOWco, a label that makes modest activewear for Muslim women.

“I saw it as a gap in the market – (a chance) to create activewear that would not only make them look good, but more importantly, feel good as well. I thought that there’s no better way to solve the problem than to be the solution,” Nawal explained. Being Muslim herself and a fitness instructor, naturally, put her in the perfect position for the job.

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READ: This Singaporean female carpenter turns wood into chic bags and jewellery

IT’S ALL ABOUT PAYING ATTENTION TO NEEDS

Models in specially designed Muslim-appropriate sportswear. (Photo: GLOWco)

She started planning for her activewear business by surveying the people closest to her – family, friends and her students – about the “pain points” of their workout outfits.

“Many of them gave us interesting insights on price, design and availability of choices. We added comfort and functionality, and worked on making them the core features of all of our products. For example, one of the most important factors in choosing a workout top is whether or not it would cover the wearer’s bum. It may sound like nothing much – but that was a game changer,” said Nawal.

“It took me a year to get ready to launch GLOWco. I was terrified, as we were one of the first in the market and barely had any reference points or competitors at that time.”

One of the most important factors in choosing a workout top is whether or not it would cover the wearer’s bum.

When selecting sports apparel, it’s crucial to get the fit of the garment right. This is, of course, true for anyone who wants the best performance out of their activewear – clothing that’s too loose could get in the way of certain movements, while clothing that’s too tight is sure to be uncomfortable. For Muslim women, however, the fit is of utmost importance – it cannot be tight-fitting for obvious reasons.

“The clothes need to feel secure (enough for sports), without ‘exposing’ too much of the body. What is deemed perfect will vary from person to person, but our customers generally look for long-sleeved tops that are long enough to cover their bums, and are, at the same time, functional enough for any type of exercise or sport,” explained Nawal.

A model doing yoga in GLOWco sportswear. (Photo: GLOWco)

She also tries to include an element of fun into her collections, via a variety of colours and prints, and make them as affordable as possible, without compromising quality.

On top of these qualities, much of GLOWco’s activewear is available in a wider range of sizes (from size S to 3XL) than you’d typically find at mainstream labels – which helps make exercise accessible to more women. 

The label also sells sports hijabs produced with lightweight, stretchable and breathable material that makes it much more comfortable to wear while doing sports in warm climates.

READ: This Singaporean’s beauty brand has celebrity fans – including Meghan Markle’s makeup artist

Nawal personally feels that, for quite some time, the narrative with regards to Muslim women has always been centred around an image of them being oppressed – and it’s time to change that.

“We’ve turned that narrative on its head to showcase the true meaning of being a modest, active Muslim woman – we can be anyone we want to be, whether it’s someone who stands out from the crowd, or someone who perfectly blends into society,” she said. 

“It was very important to us to be able to showcase empowered Muslim women through our photo shoots and in our community, which is why we’ve made it a point to feature at least one customer a month on our Instagram feed,” she added, expressing her happiness at being able to play a part in female empowerment and helping the world better understand what it means to be a modern Muslim woman.

GOING FROM SCIENCE TO FITNESS

Nawal’s printed designs have also gained popularity with the non-Muslim sporting cohort. (Photo: GLOWco)

The 31-year-old began her entrepreneurial journey when she started her fitness school eight years ago.

“What I studied back then couldn’t be further from what I do now. I was a biomedical student, and had an immense love for anything science. I graduated and was employed in research on cancer stem cells. I tried to stay positive, but being in the lab doing routine work didn’t feel like me at all,” she recalled.

“I shifted gears soon after, and was on a whole new path – I started giving ladies-only fitness classes. From the day I stepped into a fitness studio, the dream grew even bigger. I gave myself a year to pursue it, and was determined to give it my all and turn this endeavour into something successful.”

She then started GLOWco in 2018 – specifically with Muslim women in mind – to support her students and help them solve their clothing troubles with regards to workout gear. Surprisingly, women of other ethnicities were drawn to the label, and in particular to its in-house printed sports tights, which, in Nawal’s own words, “look like a lot of fun to exercise in”.

READ: Choosing the right sports bra can make exercise a less painful experience

“We gained a lot of support from the get-go, which really motivated us to continue working to be better for the community. Because GLOWco is one of the first of its kind in Singapore, we were also blessed to have merchants who were willing to come on board as part of our marketplace,” she said.

“They took a chance on us, believed in the brand and helped us in so many ways. Their support kept us going and allowed us to strive for more, with a collective goal of bettering the lives of active muslimahs in Singapore. We hope to be able to grow our audience even bigger within the next few years. After all, community matters most to us.”

Women of other ethnicities were drawn to the label.

GLOWco started as an e-commerce store, but has since expanded with a physical shop at T-Space in Tampines. Nawal is also looking forward to the opening of her own studio this July, where her fitness school (which is currently operating out of shared rental spaces) will be housed.

This constitutes a personal achievement in many ways. “It has always been a dream of mine to open a hybrid space – an apparel store and a dance studio. I’ve always envisioned a hub or a safe space for women to be empowered among the presence of other women, or that’s just an escape from the daily hustle and bustle of life. I wanted to create an environment where women could come together, get healthy and feed off each other’s energy,” she explained.

READ: Your leggings too sheer or tight? How to choose the right one for the gym or yoga class

BALANCING WORK WITH LIFE

In terms of work, Nawal makes it a point to be on the ground and present alongside her team. Besides making executive and “sometimes not-so-fun” decisions for the company, she also enjoys being part of the creative process. 

“At GLOWco, we are a team of four – we’ve got our designer, merchandiser, marketer and myself. It’s a fun work environment and I take pride in giving my team the creative freedom to explore new ways of growing the brand,” she said.

Despite all that, the best job in life – in her opinion – is right at home. As a mother to a four-year-old and one-year-old, she deals with the typical challenges that juggling children with work brings but also finds strength from it. 

“Raising and moulding a tiny person from scratch empowers me. I found it hard to create that balance when the brand was growing, so I got the kids involved! I brought them to the office from time to time. While doing that, I escaped mum guilt, while they have an amazing time seeing how the real world works,” she shared.

On the key things she took away from the career she built in the past eight years: “I learnt that it’s okay not to have it all together. Making mistakes, learning and rediscovering yourself through your challenges help you grow. And I have grown a lot these last few years. Celebrate the little moments too – we often forget that. That’s where the the real magic is at.”

GLOWco is available at https://www.glowco.shop/​​​​​​​

Hijab Fashion. Custom Printing With Your Own Design Hijab

How to Choose the Best Hijab Printing

When you are about to buy something what things come to mind beside the price? Will you pay attention only to the quality? If the answer is yes, you are a smart and good buyer. But not all buyer can differs the quality of stuff as well as you can.

When it comes to hijab printing or print hijab with the best cheap price, we should also have some guidance to differ ones with the best quality and ones with bad quality. Here are explained some general tips can be used by buyer in selecting the best hijab printing:

  1. Check the price

Not all those expensive prices give the best quality even though there is belief that money you spend equals to the quality. Do not make the expensive price as a benchmark to print hijab as it is not always right. Check other aspects beside the price. Do not be manipulated by the variety of prices in the market.

  1. Brand

The branded items are categorized as products produced by the mid-to-high companies. If one product has been around, frequently heard, being highly recommended; it is believed that the hijab printing it has also great.

  1. Material

There many hijab fabric material used by the manufactures to produce the best and cheap hijab printing. Ones are not as good as the other materials. Choose one that suits your needs and your favorite. Sometimes some people love the thicker material hijab and some prefer the thin ones.

  1. Stitches

The stitches in all around the whole edges of the hijab are important. It symbolizes the strength and the quality of the whole hijab. It is fine to check each stitch inch by inch to make sure that you will finally own it and wear it.

Those are 4 general tips you can use to choose and obtain the best cheap hijab printing.

How Can You Buy Custom Hijab?

Where do you usually look for and gain a current trending printed hijab? Do you order it online or eagerly look it on the stores? Many loves to buy it online as it will only spend a little bit of the energy and time. Some also love to buy it from the family that sells it. The way you gain it will get you a different quality. Do you want to know how to get a great hijab printing? Take a look at this list:

  1. Online shopping

There are many online hijab store offer the printed hijab items with various styles that surely will make you like interested and love it. But the online shopping system is different with the conventional one. You cannot see the items directly, you can only check it via the images or videos if it is available and it is such a lack that not all online shopping stores are honest. Many of them use pictures from google and claim it as the original photos and it will be such a disappointment when the real items are not as the same as it is expected. But also may big ecommerce in our country that will give a good quality product and service for the online buyers.

  1. Buying from conventional store

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Hijab that is not monotonous and boring will trigger the hijab wearers to always follow the trend easily. Many women that look for and spare the time only to browse the internet finding the modern and trending hijab they want.

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Supermodel Halima Aden: “No woman should wear a hijab against her will”

  • Alina Isachenko
  • BBC

Photo author, Getty Images

In the world of fashion Where nudity and sexuality prevail, supermodel Halima Aden always walks onto the catwalk in hijab and discreet, closed-toed outfits. Fans admire her beauty and courage, critics condemn her for her candid photos and believe that devout Muslim has no place on the podium. A Somali refugee who grew up in an extremely conservative environment, in just two years she has managed to make a dizzying career, becoming one of the most recognizable faces in the fashion world.

The BBC Russian Service spoke with the world’s first top model in a hijab, Halima Aden, about how she manages to combine a modeling career with the strict principles of Islam, and also asked industry experts what is the reason for the arrival of Muslim women in the world fashion.

“Namaz in the dressing room”

“I try to pray five times a day, but it doesn’t always work out,” says Halima.- One of my vivid memories is running around with a prayer rug during New York Fashion Week looking for a place to pray. Often this is a dressing room or a film set. “

I first meet Halima on the backstage of Modest Fashion Week in Istanbul. Surrounded by photographers and designers, accompanied by a personal manager and bodyguard, Halima does not miss the opportunity to talk to anyone on her way and willingly Takes a selfie with the show’s staff

22-year-old Halima Aden is the first hijab model to appear on the cover of British Vogue and to appear in burkini on the pages of American Sports Illustrated, which mainly feature semi-nude models.

Photo author, Getty Images

Photo caption,

Halima is often criticized for being too provocative for a Muslim woman on the catwalk

With a height of only 166 centimeters – too small for a top model – she is regularly invited to participate in shows of luxury brands, including Max Mara and Yeezy Kanye West. Two years ago, she became the first hijab model in the world to sign a contract with one of the largest modeling agencies IMG Models.

“Don’t change yourself, change the rules of the game,” says Halima.Its goal is to make the fashion industry more inclusive by opening the door to the catwalk for girls around the world, regardless of their ethnicity or religion.

“Even when everything is bad, if I did not pass the casting, I was not taken to some show, I do not lose heart, because my faith is always with me. It gives me confidence and makes me whole.”

What message in the Qur’an does she consider most important to herself?

“Do not condemn anyone, because only God can judge, support people, love them and help them when they are the worst,” Halima answers without hesitation.

“I grew up in a refugee camp and I perfectly understand that all this luxurious life can end in a moment, and I am ready for it.”

“Also, an important part of my faith is how you interact with those who do not share your beliefs and who look at life differently from you.”

“Hijab is registered in the model contract”

Halima was born in a refugee camp in Kenya. Her family is from Somalia: in the mid-90s, they fled one of the bloodiest wars on the African continent.Her mother walked for 12 days before reaching Kenya. When Halima was six, she moved to the United States with her mother and brother. Contact with Halima’s father was lost during the war.

Photo author, Getty Images

Photo caption,

Halima’s mom doesn’t like her daughter showing up at noisy public events where men stare at her

“My friends in America thought I was a Somali princess because I was telling how in Kenya we constantly moved from one house to another, – recalls Halima, whose family settled in Minnesota, where the largest Somali diaspora in the United States lives.“They didn’t know that the houses we lived in were made of plastic bottles and construction debris — everything my mom could find — and crumbled in a strong wind or rain.”

“My classmates mocked me. They said that I was wearing a headscarf because my hair was dirty, or they made jokes about terrorists. But this is high school, you know, “Halima shrugs.

When Halima was 19, she became the first ever Miss Minnesota contestant to appear on stage wearing a hijab and burkini, a fully-covered Muslim bathing suit.

Photo by SPORTS ILLUSTRATED

Caption,

Halima became the first Muslim model to appear in a burkini for Sports Illustrated

“I always wanted to take part in a beauty pageant,” says Halima. “But I’m a Somali, and none of I hadn’t done this before. After the competition, I told my friends that you can wear burkini and feel confident next to girls in open swimsuits. Although we look different, no one can deprive us of the opportunity to try ourselves in something new. “

After the competition, Halima received an offer of cooperation from one of the world’s largest modeling agencies IMG Models.

She agreed, but set a condition: to participate in the filming and go to the podium only in a hijab: “I have worn a hijab since childhood, for me it is as much an indispensable part of my everyday wardrobe as a pair of shoes.”

Halima has strict requirements for the clothes she advertises. Her faith does not allow her to expose anything in public except her face, hands and feet.This is spelled out in her modeling contract.

Photo author, Rooful Ali

Photo caption,

Halima is a specially invited model of the “Low Fashion Week”, which took place in Istanbul in April

“I want to make it easier for designers who are not used to models like me. I always carried a suitcase full of hijabs, turtlenecks and leggings with me, “explains Halima.

“I always travel with my manager and she is always a woman. When there are only men on the set, she helps me to change.”

What is Modest Fashion?

Modest Fashion – Modest, restrained or decent fashion – is a growing trend in women’s clothing. There is no precise definition of it, and the scope varies markedly from country to country and from culture to culture. But there are some common signs:

  • Modest and closed outfits, often loose fitting
  • Often clothes conceal the silhouette of a woman, not showing off her sexuality.
  • Not associated with a particular religion, but especially popular in the Muslim environment.In addition, it enjoys attention among followers of Judaism, conservative trends in Christianity or those who choose it based on personal preferences
  • “Weeks of low-key fashion” are held annually in many cities, including Istanbul, Dubai, London, attracting more and more attention from designers , fashion brands and buyers
  • Frames and style criteria are determined by each carrier independently.

At some shows, a separate room is specially built for Halima from tall black painted cardboard walls.She – both the dressing room and the changing room – hides Halima from prying eyes.

“I am a Muslim, and I have to remember this also outside the catwalk,” explains Halima.

Photo by Future Productions, LLC

Photo caption,

Halima has strict requirements for the clothes she advertises

Obviously, the industry is creating ideal conditions for Halima, but you can’t help but notice that the rest of the participants of “Lowest Fashion Week” change clothes in the common room in front of everyone.

What does she think of this?

“Some of the girls don’t mind, they are used to it,” Halima shrugs. “Even with such a room, many models would still prefer to be together. I can’t change in public, so I need a separate room. I’m I’m not asking too much. ”

“If this does not suit one of the designers, I am always ready to get up, turn around and leave.”

“Mom thought that I would be filming half naked”

Halima’s mom still does not share her daughter’s choice and believes that modeling is contrary to faith.

A conservative Muslim, she strictly follows the precepts of Islam, dresses in all black and tries to keep in the shadows.

“I don’t like that Halima appears in noisy places where crowds gather around her and men stare at her,” she said in a rare interview with Al Jazeera.

But Halima assures that this does not harm in any way close and trusting relationships in the family.

“Mom knows she can trust me,” Halima says. “She raised me right, so deep down she’s on my side anyway.She also understands that if something is not for me, I will not put up with it, but just say no. “

Photo author, Getty Images

Photo caption,

Halima’s goal is to make the fashion industry more inclusive. opening the way to the catwalk for girls all over the world

“In our midst, no one had ever heard of the work of a model, many, including my mother, thought that I would be filming half naked,” continues Halima. “But now everyone is happy about my success.”

However, Halima’s mother has not been to any of her daughter’s shows.

“She doesn’t understand fashion trends, I don’t blame her for that. For her, clothes are something that you can throw on yourself and forget about it,” says Halima.

“Education, family, simple, ordinary life is what she would like most for me,” she adds.

A symbol of “restrained fashion” or an offender of Islam?

Halima posts photos from filming, public appearances and social events on her Instagram, where she has a million subscribers.

Each photo has tens of thousands of “likes” and hundreds of comments.

Critics accuse Halima of looking too much too sensual in some pictures

Her followers are mostly young Muslim women from different countries around the world, for whom Halima is an example to follow:

You have proven that you can dress discreetly and be beautiful, thank you!

We adore you Halima, you inspire the whole world .

But while some followers are delighted with the beauty of Halima, others condemn her for candid photo shoots and “non-Muslim” lifestyle.

Please stop, you are exposing our religion in the wrong light , you should be ashamed! – writes the user Min_xi.

A girl in a hijab shouldn’t walk like that , as you walk at all these fashion shows.If you really consider yourself a Muslim, you shouldn’t do it ,” user _itsshahed__ writes.

“Nobody can tell me how to behave decently,” Halima says in response. “Each person decides for himself.”

Halima is perceived in the world as the face of modest fashion – a trend in women’s fashion, which involves closed dresses that hide a woman’s sexuality.

This trend is of particular interest in Russia, where there are entire regions with a historical predisposition for greater restraint in dress.And, according to experts, now this trend is gaining strength.

Modest fashion, by definition, does not imply belonging to a particular religion, but in Russia the majority of clients who prefer to dress in closed outfits are Muslim, says Dilyara Sadrieva, head of the Modest Russia consulting and media platform.

“Many young girls who value being accepted by non-Muslim society are pleased to see Halima as a symbol of the fact that wearing the hijab can build a career and realize that their values ​​are shared and supported by the mainstream fashion industry,” says Dilara.

“On the other hand, some of Halima’s images do not fully correspond to the religious canons that she declares. This repels girls who strictly observe them,” the expert continues. evocative images, it causes fear and discontent of many. ”

Photo author, Getty Images

Photo caption,

Director of IMG Models Ivan Brat (right) believes that Halima’s success is primarily associated with her outstanding personality

“Restraint and modesty should be achieved not only and not so much through wearing headscarf and restrained style in clothing, but also in the lifestyle in general, including the rejection (or restriction) of the “glamorous” lifestyle, – continues Dilyara.

“Halima attends a lot of social events, as required by her role in show business, where alcohol is present, and many people can reject this lifestyle, no matter how modest the model is,” she adds. …

“Hijab is my personal choice”

Hijab for many – both in the Muslim world and beyond – is no longer just a wardrobe item. Some see it as a symbol of the enslavement and powerlessness of a woman, while others see it as an opportunity to avoid unnecessary attention and a sign of inner freedom.

In some countries, a woman cannot go out without a hijab, without fear of being beaten or thrown into prison. Critics say that by appearing in the hijab on the catwalk and on the covers, Halima, willingly or unwillingly, promotes it as an indispensable accessory for women in the Islamic world, normalizing such restrictions.

Photo Credit, Getty Images

Photo Caption,

Halima has become a role model for many young Muslim women around the world. According to her, parents often turn to her, not only Muslims but also Christians, asking for advice on how their daughters can become a model

must take it off under duress.I wear a hijab because it makes me beautiful and gives me confidence, “says Halima.

I ask Halima if she could one day go to the podium without a hijab to show women who have no freedom of choice what is possible?

“It would go against the grain and make the whole idea meaningless,” she says. – If we want to live in a society where women have the right to decide for themselves, then asking me about it is wrong. After all, this takes away my right to wear what makes me beautiful and confident.And this is my hijab. “

” No matter what style of dress you choose, you are worthy of respect, support and love. Here’s my message. “

In-demand look

This year, several luxury brands, including Michael Kors and Burberry, presented collections with a hijab.

According to expert estimates, by 2023 the total sales of clothing oriented to the Islamic market will amount to $ 361 billion – a third more than in 2017.

Is Halima’s success related to the rise in popularity of Islamic fashion?

Photo author, Getty Images

Photo caption,

Critics believe that Halima leads a secular lifestyle that does not correspond to the image of an orthodox Muslim woman

IMG Models director Ivan Brother does not think so: “Halima is, first of all, an outstanding person, as and all our models – from Karlie Kloss and Joan Smalls to Gigi Hadid. ”

“She lights up everything around her with her presence. If you have a bad day, just give her a call,” continues Ivan, who has been in the modeling business for over 20 years.- It’s not enough to be the most beautiful in the room, you need to be the best and have a bright personality. She has it. “

According to David Ratmoko, professor of communication and director of Metro Models, the media environment and political discourse put pressure on fashion brands:” Designers are forced to represent the entire ethno-cultural spectrum in their collections to avoid accusations of insufficient inclusiveness. “

” Model standards have been consistent over the years.Times have changed, and now brands are forced to quickly correct the imbalance, “he adds.

” I want my mother to see my show “

Halima says that if you want to achieve change, you need not change yourself, but change the rules of the game .

And it looks like she’s succeeding. “Already now on the catwalk you can see a lot of models in hijab, we have such models in the agency – I think this is already becoming the norm,” she says.

“Everything we hear about women in hijab, shrouded in negativity and heavily politicized, she continues.- I want to change that. I am a young girl, I adore fashion and designer clothes, I have a soul and feelings, and I am no different from any other. “

Photo author, Fadil Beridha

Photo caption,

” I grew up in a refugee camp and is wonderful I understand that this whole luxurious life can end in one moment, and I am ready for it “

It seems that Halima managed to achieve what she aspired and dreamed of: famous designers line up to work with her, fans follow her from screening to screening, the world’s largest media shoot films about her and invite her for interviews.However, the model has another dream that has not yet come true:

“I would really like to have my mom sit in the front row at my show one day. But this must be the biggest show of my life.”

“I hope this happens one day.”

Podcast Halima : Faith And Fashion for BBC Program Heart & Soul ( in English ) can be listened to at this link .

Burkini photo courtesy Sports Illustrated .

Islamization of the global fashion industry is predicted – “Ingushetia” – Internet newspaper

This summer, the world topic of discussion, along with the dollar exchange rate and the war in Syria, became the burkini. Serious passions around burkini have divided Europe into two camps – those who cannot imagine beaches with burkini, and those who recognize freedom in observing religious customs.

Opponents of burkini, of course, should remember that back in the 19th – early 20th centuries, residents of European countries visited beaches in even stricter clothes than burkini.In Puritan England, there were separate men’s and women’s beaches, and the ladies took sea baths, not only in long and closed clothes, but in bathing carriages, where they were completely inaccessible to anyone’s eyes. Compared to bathing machines, modern burkinis even look like a kind of liberty. And if the Europeans get rid of their historical amnesia, they will be convinced that in the beach business they have a lot in common with Islamic traditions. And, who knows, maybe in the future, the absence of burkini on European beaches will become a sign of bad taste.

“Backward East” is in the past

Unconditional Islamization of the world fashion industry has long been predicted by the world-renowned fashion historian and art critic Alexander Vasiliev. Repeatedly in his speeches, the art and fashion figure asserts that the predominance of Islamic fashion on the world stage is only a matter of the near future.

Capsule collections of clothes with an Islamic accent, in addition to the fashion house Dolce and Gabbana and Tommy Hilfiger, have already been released by the world giants Oscar de la Renta, DKNY, Mango, H&M, Monique Lulier.

Muslim clothing conquers not only high fashion, but also other spheres of life. For example, Muslim women in hijabs bypassed FIFA, after the International Football Federation, after initial refusals, allowed the Iranian women’s team to enter the field in closed clothes. Even the UN stood up for the hijab at that time. Wimbledon managed to draw attention to itself as an arbiter in a hijab, and the Olympics are no longer held without participants in Islamic attire.

The European political arena has long been mastered by representatives of Islam.Muslims penetrate not only the lower levels of the executive branch, but also find themselves in the highest assemblies of the executive and legislative branches. Baroness Saida Hussein-Varsi became the first Muslim woman to occupy a chair in the House of Lords of the British Parliament. And the fact that a Muslim has become the head of one of the leading cities in the world, to this day, amazes the representatives of the Islamic confession themselves. Muslims watched with bated breath as the newly minted mayor of London, Sadiq Khan, swore an oath on the Koran.And many, probably, managed to notice at the oath ceremony an elegant lady in a hijab behind Sadik Khan. She turned out to be the famous British activist and journalist who converted to Islam, Sarah Joseph. Incidentally, the Royal Center for Islamic Strategic Studies in Jordan and the University of Georgetown, Washington State, USA, named Sarah Joseph among the 500 most influential Muslims in the world.

Challenge the world monopoly of European fashion

The stereotype of denseness and inertia of everything Islamic is collapsing.Muslims around the world prove that they are wealthy in all spheres of life – politics, sports, science, culture and, finally, fashion. And yesterday’s opponents of Islamic clothing are beginning to understand that it has that nobility and dignity that is not found anywhere else. First of all, it is understood by the fashion engines – designers and fashion designers.

Probably under the influence of Islamic trends, fashion designer Valentin Yudashkin, while on a visit to Jordan, urged his compatriots to wear long skirts and headscarves.Every Russian woman, in his opinion, should have at least one long skirt and headscarf in her wardrobe. Another Russian fashion designer Vyacheslav Zaitsev has already managed to present a collection of women’s clothing in the Muslim style. The presentation took place in Chechnya at the Firdaws fashion house.

Large brands of Muslim clothing have appeared in Russia, such as HAYAT, Bella Kareema, IRADA, Rezeda Suleyman. Today, Islamic clothing is offered by the leading Russian online stores of clothing and accessories – Lamoda and Wildberries.

Two stylish Muslim women in hijabs made a splash at the recent Mercedes-Benz Fashion Week Russia. They left journalists in disbelief, who were not used to seeing the hijab at such events.

Every year Russia hosts international and all-Russian festivals and shows of Islamic clothing. The largest of them are “Islamic style”, Islamic clothes and the Islamic fashion forum at the Moscow Halal Expo. And Russian Muslim women have been publishing their first glossy magazine “Muslim Woman” since 2009.

On February 1, the hijab is worn not only by Muslim women, but also by representatives of various faiths. On International Hijab Day, women from different countries, from Australia to the United States, wear Islamic clothing as a sign of solidarity with Muslim women. The date was established at the suggestion of Nazma Khan, a Muslim woman from New York.

Like any world style of fashion, Islamic fashion should naturally have a capital, its own Paris, where fashion roads would lead. Today Indonesian Jakarta claims the role of the world center of Islamic fashion.Islamic fashion designers from Malaysia, Jordan, UAE, Saudi Arabia, China, Singapore, Australia, Japan flock here to numerous forums. Islamic fashion positions itself as completely independent from European fashion trends. Islamic style poses a serious challenge to the global monopoly of European fashion. So it remains to be seen whose clothes will be more popular in the near future – Armani with Gucci or Islamic fashion designers.

In Ingushetia 20 years ago it was impossible to see a girl in a hijab on the street, but today headscarves are full of everywhere.And if not every second, then every tenth Ingush wearing a hijab, or planning to wear it. Expressions “Arab fashion”, “forays from the Middle Ages”, “our ancestors did not wear hijab” are heard less and less often. Our girls in hijabs prove that you can dress modestly and tastefully. So our small republic reflects the global trend of popularizing the Islamic style of clothing.

Muslim clothing must remain within the framework of Islam

For Muslims in general, it is important to hear not only the call of fashion, but also Islamic scholars who warn against unlawful excesses in the style behavior of the faithful.Although we use a combination of “Islamic fashion”, but fashion in the understanding of Muslims should never become an end in itself, blindly following any cries of seeming coolness. In the manner of dress, as in everything else, Muslims should be inherent in moderation, without extremes. Feteering fashion is categorically unacceptable according to the canons of Islam.

Muslims may love beautiful clothes, but they must be modest and meet religious requirements. In addition, the desire to dress well should not be dictated by the desire to show off and earn someone’s compliments.Otherwise, it becomes a window dressing, which is condemned in Islam.

Waste is also not allowed in clothing. In the Qur’an, the Almighty declares the exuberant people “companions of Satan.” Therefore, before buying a dress for a certain number of conventional units, you should not forget about it. Let Dolce and Gabbana go to us, and not we to them.

It is known that the favorite clothing of the Prophet Muhammad (peace and blessings of Allaah be upon him) was a shirt. And once, when asked by his companion whether it would be arrogance to put on beautiful clothes, he (peace and blessings of Allah be upon him) said that Allah loves to see the traces of His good deeds on the slaves.

90,000 Modern Muslim Hijab: Tradition or Fashion? | Albogachieva

Introduction

Fashion is well forgotten old. As a rule, garments always come back into use after a certain period of time, but they come back updated, taking into account the trends of the modern world, including new elements. “We can view fashion from various positions: as a way of dressing, as a socio-psychological function of culture and as a way of acting. Along with this, fashion can be interpreted as imitation of a certain image, as an expression of one’s own taste and originality, and, finally, as a way of life ”[1, p.55]. Over the years, the same clothes can have different purposes. Its semantic and emotional load changes depending on the fashion trends and trends of the era. All these tendencies are also subject to national dress, which is a kind of mirror reflecting various aspects of the cultural development of the people, recreating the stages of its historical path. If we turn to the history of women’s costume, we can see that the traditional clothes of many peoples of the world included long (floor-length) skirts and dresses, and headdresses always covered the hair – even if they did not close completely, in the area of ​​the crown the hair was necessarily covered.This zone was considered sacred, and representatives of all peoples covered it – some with a scarf, some with a hat, some with a skullcap, some with a kokoshnik, etc. But as a result of the processes of cultural globalization that swept around the world, women have received a certain amount of freedom. The process of emancipation and borrowing of the values ​​of Western European society to all regions of the world began, which was marked by the emancipation of women and the loss of national customs concerning both ethnic traditions and costume. During the period of perestroika in the USSR, a revival of national identity began, including a return to some elements of clothing.This period was also characterized by the massive re-Islamization of society. Women of different nationalities began to wear hijab scarves and sew long, covering clothes as much as possible. In recent decades, Islamic fashion has been gaining momentum; more and more often we see women in hijabs on the streets of villages and cities of the Russian Federation. However, for a quarter of a century, the topic of Muslim women’s clothing has not found adequate coverage in the scientific literature. On the Internet, there are a small number of articles written in a journalistic style that perform an advertising function, and a small number of scientific articles that in one way or another touch on the topic of the hijab, other headdresses and other veils of Muslim women.Among the most interesting are the articles by G.V. Baltanova, I.A. Bocharova, D. Garaeva, L.R. Vakhiullina, T.A. Pozdnyakova, R. Yu. Rakhmatullina, G.V. Sayfutdinova, V.Yu. Smargunova and others, in which various aspects of the life and everyday life of Muslim women associated with wearing the hijab are considered with varying degrees of completeness, but this topic has not yet found a holistic and versatile study. We do not set the goal of a comprehensive study of this complex and multifaceted topic, but we propose our own version of the vision of this problem for discussion.

Methods of research

The methodological basis of this study was the methods of visual anthropology, which is aimed at studying the object of analysis through visual images of cinema and photographic materials. Using this method allows you to consider an object from different angles, to draw certain conclusions regarding fashion trends and fashion trends. As a separate and important block of research, it is necessary to consider Internet resources that allow you to look into different parts of the world, track the changes taking place there both in fashion and in the everyday life of ordinary people.Over the years, the influence of virtual life on all strata of society has grown, whose opinions on a particular problem allow us to consider an object of interest from different angles and positions. The visual research method allows you to study the changes taking place in society by observing and analyzing people’s behavior, dress code and other material elements of culture that make up clothes. Also, to study various aspects of the topic under consideration, the author used a research method, which can be considered as a set of research techniques that allow you to get new knowledge from existing knowledge.The first method is source, “bringing to notice”, “establishing an ethnographic fact”; the second is the ordering of facts; the third is analytical [2, p. twenty]. The complex of these methods made it possible to structure the article and highlight the main aspects of the topic under consideration.

Hijab: Sharia and Adat

Researcher R.Yu. Rakhmatullin, having analyzed the translations of the Koran by I.Yu. Krachkovsky, M.-N. Osmanova, V.M. Porokhova, E. Kuliev, G.S. Sa-blokov, Sh. Alyautdinov, as well as A. Sadetsky’s translation of the tafsir Muhammad Ali from English into Russian, came to the conclusion that in the verses of the Holy Scriptures of Islam about women there is one unifying thought: a woman with her look and body should not cause strangers men have a sense of their availability to them.And from parts of the body, it is imperative to cover the neckline on the chest from outside male gaze and not show your jewelry hidden under clothes. But what specifically, besides this, refers to the objects of desire, can be interpreted in different ways ”[3, p. 73].

In the translation of the Koran made by V.M. Porokhova [4, p. 285] it is said: “Tell the virgins that you believed (in God),

So that they lowered their eyes, and kept their chastity,

And so that they did not display their beauty,

Besides only what should usually be seen.

And let them throw a shawl over their heads and breasts And do not show off their beauty,

Except for their husbands, fathers and sons ”(Koran, 24:31).

In the hadiths of the Prophet Muhammad there are also many sayings about the modesty and modesty of women, which are interpreted as wearing the hijab. So, in one of them it is reported that “In Paradise, people will seek the Lord’s presence, and Allah will give special honor to those women who observed the norms of Muslim dress in earthly life (hijab)” [5].At the same time, this issue remains highly controversial even in the works of famous Islamic theologians. For example, the famous Tatar philosopher-theologian Musa Bigiev believed that “The hijab, which is mentioned several times in the verses of the noble Koran, even in a figurative, even in a literal sense, in no sense is the material hijab known to us. One type of hijab, and its most important type, according to the sacred verses of the noble Qur’an, is necessary and legal. This hijab does not refer to a woman’s face or body, but implies her honor and rights.This hijab is not a material piece of fabric, but its dignity, honor, innocence ”[6]. M. Bigiev in his research paid very close attention to the women’s issue. In his work “A Woman in the Light of the Holy Verses of the Noble Koran” (1933) M. Bigiev says: “If a woman is not appreciated and does not enjoy veneration in society, then capes for the face are useless, and the hijab is completely inappropriate. The hijab, sent down and legalized as a cover of respect and veneration of the dwellings of the Prophet illuminated by family happiness (peace be upon him!), Cannot only mean a cloak for the face ”[7, p.182]. We are talking about the “inner hijab”, that is, the spiritual qualities of a person, such as modesty, purity, chastity, etc. But since the inner world of a person is not material, it is not striking and does not raise questions or disputes. Hot discussions are raised by the question of the material side of the female image of Muslim women in the world, whose variety of outfits was influenced by the geographical conditions of the environment, local adats, and the policy of the state. So, in the 30s of the XX century. in many countries of the Muslim world, the image of a Muslim woman is changing under the influence of state policy.For the first time, an official ban on wearing the hijab in a Muslim country was introduced in 1925 in Turkey and Iran, in 1928 in Afghanistan, and in 1929 in Tunisia. In the wake of these changes, many women changed their attitude towards women’s costume and began to wear European clothes instead of national ones.

At the end of the 20th century, the processes of re-Islamization of society began. A return to the Muslim dress code began to take place, but taking into account regional characteristics. The clothing of Muslim women has its own nuances, therefore, despite the prescriptions of the Koran and Sunnah, women’s clothing varies from region to region, taking into account the traditional national dress – somewhere all the canons of Islam are strictly observed, but somewhere they deviate from them, as far as possible.

For clarity, consider the most common Muslim clothing sets in the world.

  • Abaya is an outerwear for women from the Gulf countries to be worn on the street. The cut is most often a swing dress with long sleeves, mostly black, but dresses of other colors are also found, depending on the owner’s taste.
  • The veil is an outerwear for women from Central Asia and the Middle East. It is a long robe with false sleeves that hides the entire body, leaving only the face open.In Afghanistan and Pakistan, the burqa has a grid over the eyes for viewing. This version of the burqa is called a burka. In some regions of the Persian Gulf, women wear gold cloaks. Gold-colored cloaks look metallic, but in fact they are starched fabric covered with shiny paint. “Golden” masks are the most elegant and are worn by girls of marriageable age. And the black ones are worn by adult women.
  • Niqab – headdress of women of Syria, Iran, covering the face, with a narrow slit for the eyes. The most common color used to make the niqab is black.
  • Sheila – headdress of women in the Gulf countries. It is a rectangular scarf that covers the head and shoulders.
  • Hijab, or rusari, is a small scarf that, leaving the face open, covers the woman’s head and neck. Distributed in the regions of the Russian Federation and Turkey.
  • Hijab Amira – a scarf, under which a boni hat is worn, which hides the hair. Distributed in the regions of the Russian Federation and Turkey.
  • Khimar is a large cape-like shawl common in the Middle East and Turkey.It covers not only the head and part of the shoulders, like a hijab, but the shoulders, back, chest and abdomen completely. There are no various options for draperies here – the khimar is traditionally tied, simply fitting the face and falling freely.
  • Chadra is a white, blue or black female veil, common in Iran. It is worn when leaving the house and covers the figure of a woman from head to toe.

Here we note that the niqab and burqa do not belong to the canonical precepts of Islam, but correspond to the adat norms of the people.

Khaled Omran, Secretary General of the Council on Fatwas at Cairo University al-Azhar, explained the requirements for clothing for Muslim women: “Clothing should not emphasize the figure, be open and close to the body, should not cover hands and face” [8]. Also, it is undesirable for a Muslim woman to wear bright and catchy jewelry; transparent and bright fabrics should be avoided. If a Muslim woman is wearing a dress, but at the same time the clothes fit the body and reflect the outlines of the figure, then such clothes are unacceptable.

It is generally accepted that a hijab is any garment that meets Sharia norms, but in most countries of the world it is a headscarf that hides hair, neck, and ears that is associated with Muslim clothing.

“Muslim headscarves and hijabs are becoming the main fashion trends of the winter and spring-summer season-2019,” said the famous Russian fashion historian Alexander Vasiliev. The thing is that politics has always played an important role in fashion, and this became especially obvious in the era of political changes.It is no coincidence that right now Muslim clothing is gaining more and more popularity in the fashion industry – the world’s leading brands, one after another, have attended to the creation of special collections for Ramadan, and models in voluminous headscarves and hijabs appeared on the catwalks [9]. A. Vasiliev’s speech caused a lot of criticism and indignation against him, but, as time shows, he was right. Now modesty is more than a requirement for the dress of religious women. This is the fashion of today. Researchers G.B. Sayfutdinova, L.R. Vakhiullina, who studied the peculiarities of wearing the hijab in multi-ethnic Tatarstan, write: “The Islamic component has become an acute form of self-identification among ordinary citizens, in particular, Tatar women, often very young. The ethnic self-identification of the Volga Tatars has been associated with Islam for more than a thousand years, but Tatars’ Islam, like Russian Orthodoxy, is often declarative in nature (Soviet atheistic heritage). In addition, hijabs are actively sold in Tatarstan, and women refer to the hijab as a “fashionable accessory” of a modern Muslim woman ”[10, p.107]. The same situation is observed in other regions of the country, in particular, in recent years and in Ingushetia one can find women dressed in hijab, although their mothers have never worn anything other than an ordinary headscarf that does not hide their hair. A similar phenomenon is typical for an insignificant part of modern youth living not only in cities and villages of the Republic of Ingushetia, but also beyond its borders. At the same time, it should be noted that this phenomenon is still more typical for rural areas of Ingushetia than for urban areas [11, p.309]. The older generation of women born in the USSR is well aware of the general demand for short clothes of the Soviet era; now we are witnessing a new wave, when long skirts and floor-length dresses have replaced mini-skirts and mini-dresses.

One way or another, but the number of women wearing hijab is increasing from year to year. We see how the external appearance of Muslim women is changing not only in villages, towns, but also in the megalopolises of the country and the world, where women wear clothes that correspond to the canons of Islam.And it should be noted that many girls are dressed not just according to the norms of Islam, but tastefully, in step with the times. The development of fashionable lines of clothing for Muslim women certainly helps in this. Fashion can be seen as an imitation of a certain image that a woman has chosen as more relevant in a particular season, but, of course, it is also an expression of the taste of a fashion designer who seeks to create his own recognizable clothing style. It is not uncommon for fashion designers to visit exhibitions and study museum collections before creating a new costume that may be of interest to the public.

The hijab fashion has changed the appearance of a Muslim woman and is reflected in many elements of women’s wardrobe, be it a national costume or casual factory clothes bought in a store. In other words, the national costume, to one degree or another, is influenced by a process that can be called the sociocultural replacement of the main elements of the traditional costume with new ones.

In many regions of the country, jewelry was fashionable, consisting of earrings, rings and a pendant, which were an important and significant attribute of women.Carefully selected jewelry harmoniously complemented the entire woman’s wardrobe. During the Soviet period, women bought beautiful earrings or various jewelry sets, which were in great demand in the local market, since they were presented as a premarital gift to the bride or a gift to close relatives [12, p. 109]. But in recent years, the fashion for jewelry has changed: more and more women dressed according to Islamic canons (when their hair and neck are completely covered, which means that earrings are in their way, no one sees them) began to wear pendants, bracelets, watches, chains and massive rings for two or three fingers, like Arab jewelry.Islamic fashion dictates its own laws, to which some Muslim women listen.

It should be noted that the craving for Muslim fashion began to manifest itself in the regions of the Russian Federation from the end of the 90s. This was due not only to re-Islamization, but also to fashion trends in the fashion world. The world’s most famous brands have begun to adapt their clothing line with Muslim clothing in mind.

So, for example, DKNY (Donna Karan International Inc.) – a fashion house in New York, specializing in fashion goods for men and women, founded in 1984 by Donna Karan, in 2014 for the first time presented its collection of long dresses made of flowing fabrics , long skirts, tracksuits, long-sleeved blouses, raincoats and leather jackets for the Muslim fast and called the collection “Ramadan”.A year later, their example was followed by the global brand Mango, which presented a collection of jackets, caftans, shirts, as well as elegant floor-length dresses and long skirts. The famous Spanish brand Zara also launched their Ramadan collection, which included soft blue prints. In 2016, the Dolce & Gabbana fashion house launched a collection of hijabs and abayas, adorned with floral motifs, delicate lace and even lemon prints. The popular British luxury brand Burberry took over in 2017 with a collection of glamorous, light and modest dresses and fashionable handbags.The sports brand Nike has introduced a sports hijab made of porous fabric with good air permeability. A collection of Muslim clothing was also produced by the Japanese brand Uniqlo. The American luxury brand offers its customers long bright caftans decorated with patterns. The global Swedish brand H&M did not launch a separate collection of “Ramadan” or “Modest Fashion”, but shot a Muslim woman representing their clothes in their advertising video – thus they made it clear that their clothes take into account the interests and tastes of all consumers.Macy, a giant US department store in collaboration with Verona Collection, has launched a collection of long dresses, loose cardigans and trousers for Muslim women. [13]

Domestic fashion designers specialize in sewing and producing fashionable Muslim clothes, the number of which is growing from year to year, as is the number of “covered” women in the country and the world as a whole. Demand generates supply, and the number of popular Russian Muslim brands – Sahara, Irada, Hayat, Sabr, etc. – is also growing. Caucasian fashion designers, who are now known in the region, country and even in the world, are not lagging behind.Their popularity is largely due to the production of clothing that meets the norms of Islam. They steadily occupy a leading position in this cluster of Muslim fashion. The latter include Aida Arashukova, Aisha and Madina Arshaevs, Zaira Getagazheva, Leila and Fatima Oskanovs, Aishat Kadyrova, Fatima Khachilaeva and many others.

A special place in this fashion industry began to be occupied by wedding salons producing outfits that correspond to the canons of Islam. This trend is very relevant today, as the number of women dressed according to the norms of Islam and who want to be stylish and beautiful on their wedding day is growing.

Islamic fashion has become a part of their creative path for the owners of such salons. They participate in the most famous fashion weeks, adding a national flavor with their clothing models.

Chechen fashion houses such as Firdaws and Aset are very popular in the Caucasus. The leader in this cluster is the Firdaws trading house, founded by the first lady of the Chechen Republic, Medni Kadyrova, headed by her daughter Aishat. Firdaws is a Chechen brand; folk motives are very pronounced in its collections.Historically, local girls wore headscarves and long dresses, so the brand’s collections are also a revival of the national style. Décor on clothes, fitted silhouettes are a modern interpretation of the image of a mountain woman. But in the Firdaws collections there are also flying silhouettes, delicate shades. “Fashion, getting into the conditions of a multiethnic society, passes through a certain prism of the ethnic originality of the region. Undoubtedly, there is an interchange between the fashion itself, which has a massive character, and the tradition, which at first glance is closed to innovations ”[14, p.118].

The fashion house Aset, founded by Aiza Dzhabrailova, is also very popular, and Saudi princesses also wear outfits from their collections.

In 2015, Ingush designer Seta Yandieva created her own brand YAND in St. Petersburg. She specializes in sewing namaz dresses. Most of the clothes are hand-sewn. Silk does not restrict movement and practically does not wrinkle. Finishing the sophisticated look, placing delicate accents, the finest lace. The craftsmen also use bugles, beads, and precious stones in the decoration.It can take up to three months to work on such a product. The main buyers of S. Yandieva’s outfits are residents of neighboring countries, Turkey, the United Arab Emirates, etc. The author’s design works were presented at the French Fashion Week in Paris and Islamic Fashion Week in Dubai. In 2018, S. Yandieva mastered a new direction and began to produce streetwear for Muslim women – YAND Wear. These are “everyday clothes for women, which at the same time meet the prescriptions of religious traditions and the requirements of life in a modern city” [15].

Many designers believe that a properly sewn Muslim outfit can be stylish and beautiful and will be interesting even for girls “not in Islam”.

Ethnic component of hijab fashion and fashion trends of the season can be traced. For example, in the North Caucasus, girls decorate their outfits with rhinestones, sequins, lace. They actively use fabrics for sewing dresses, both bright monochromatic and with a floral print. Such outfits are typical for the residents of Tatarstan, but local embroidery prevails here.We see that an ethnic component is added to the requirements of Islam and a unique local flavor is created.

The head of the representative office of the International Chamber of Islamic Fashion and Design in Russia, Dilara Sadrieva, notes that the market in Russia is heterogeneous: each region has its own fashion for clothes. “Customers from the Volga region and Tatarstan prefer floral and floral ornaments, bright colors, while girls from Chechnya and Dagestan prefer luxurious fabrics, flying silhouettes, an abundance of jewelry, rich colors” [16].

Women in Arab countries cannot afford to deviate from generally accepted norms, unlike Muslim women living in the Russian Federation. The most stringent requirements for women’s clothing are in those countries where Sharia law is recognized as state, primarily in Saudi Arabia, Iran, Sudan, Pakistan, etc., where women are forced to wear exclusively black abaya. The dress is most often black, decorated with embroidery, beads, rhinestones, sequins. Abayas can be made of colored fabrics, but always with long sleeves and reaching the length of the feet.Women wear the niqab, a Muslim female headdress that covers the face, with a narrow slit for the eyes. As a rule, it is made of black fabric.

In the regions of the Muslim world, there is a wide variety of women’s headdresses and veils. As a rule, general norms are adjusted to the customs of the country and region and can be made either stricter or freer.

We also note here that in some countries, such as Iran, Saudi Arabia, Pakistan, etc., all women, regardless of religion, must wear a hijab.

Each region of the world has its own fashion for a particular type of clothing. Thus, “women who lived in the time of the Prophet, leaving the house, usually put on a jilbab (cloak, outerwear) and khimar (head covering). Over time, in various parts of the Muslim world, different types of outerwear for women appeared and spread, such as abaya in Arab countries, chador in Iran, burka in Pakistan, chador in Dagestan, etc. ” [17, p. five]. The diverse Muslim world has created a variety of clothing that is specific to each region.But at the same time, the choice of clothes to a large extent depends on the individuality, and on the taste of each woman, and on the fashion trends. However, it is known that “in different religious denominations, the general requirements for clothing for a woman are largely similar. The main thing, perhaps, is the rule – clothes should not be provocative, obviously for show ”[18].

But not everything is so simple. Under the influence of information technology and the processes of globalization, to which all of humanity has been exposed in recent decades, dissatisfaction with traditional women’s clothing in Muslim regions is growing.

The attitude to hijab among women from different countries is very contradictory. Some advocate for the hijab and advocate wearing it, while others protest against it, believing that they are being deprived of their individuality and charm. Many women are ready to wear a hijab, but it must comply not only with Sharia law, but also with modern fashion trends.

The most conservative country, Saudi Arabia, the cradle of Islam, where the main shrines of Islam are located, did not remain aloof from these processes.The issue of the need to reform Islam was put on the agenda in 2004. “The King of Saudi Arabia, Fahd Ibn Abd Al-Aziz Al Saud, said:” The Muslim world must be reformed in the name of progress and overcoming difficulties. ” In the same year, the International Economic Forum began in the city of Jeddah, which was attended by 300 women in business. Women were separated from men by a special screen, but women with bare heads moved freely to the male half. Regardless of the opinion of the conservatives, in 2004 at the Olympic Games in Athens, the country was represented by a woman in national dress [19].Some women in Saudi Arabia have protested against wearing abaya. “Nora Abdulkarim, an activist of the movement against traditional clothes, said that the representatives of the feminist movement in the country came up with the idea of ​​wearing hateful clothes, turning them inside out. They post pictures of themselves in inverted dresses online, tagging them with # inside out. Twitter users stated that they will continue to protest in this way until they are allowed to wear their favorite clothes in public ”[20].

“Iranian youth,” corrupted “by Western culture, resist the” morality police “who enforce the dress code. Radical women go headscarves without shaved heads so that they cannot be accused of showing their hair in public …” We see how women become a social force even in such a conservative Arab society.21

But the most striking, memorable and extraordinary event of recent years was the first Arab Fashion Week in the history of Saudi Arabia with the participation of Arab and foreign designers. one and a half thousand guests (men were not allowed to the shows).It was held in March 2018 in the capital Riyadh under the patronage of Princess Nura bint Faisal Al Saud, Honorary President of the Arab Fashion Council.

Other Muslim regions of the world are seeing rapid growth in the Muslim fashion segment. Thus, the Turkish company Modanisa, founded in 2011, already in 2016 became the initiator of the Islamic Fashion Week – Modest Fashion Week – in Istanbul. Arab countries and Iran also have their own designers working for local audiences.Indonesian designers Annisa Hasibuan and Hanni Hananto showed their collections at New York Fashion Week. Iranian-born fashion designer Farnaz Abdoli, who founded Poosh (later Pooshema), lives in Canada, but makes clothes that meet Sharia norms, and even took part in Vancouver Fashion Week. Another Iranian woman, Anousheh Assefi, founded the Anar brand in 2006. Naturally, she dresses only women and only in hijab [22].

Women for hijab

There is an ambiguous attitude towards hijab in the Muslim world.In conservative Muslim countries, women without a hijab are fined, and in Western and secular countries they face a fine for wearing a hijab [23, p. 56].

A surge in protest sentiment towards the hijab began around the world in the late 1990s. The headscarf case began with a discussion of a situation in France in 1989, when three schoolgirls wearing hijabs were denied education. Seven years later, the same situation was repeated in France. Another 23 female students were expelled from the school for the same reason.The exclusion was motivated by the fact that by their appearance they violate the secular education system [24, p. 3]. In 1998, a circular was issued at the University of Istanbul prohibiting the wearing of the hijab within the walls of an educational institution. A similar situation began to be observed in our country: in 2002, women in headscarves were not allowed in Tatarstan to take passport photographs.

In educational institutions of Ingushetia, Dagestan, Adygea in the early 2000s. conflicts arose with teachers of schools, colleges and universities who opposed the wearing of hijabs.This was due to the fact that during that period women in hijabs participated in terrorist acts. “Young girls in hijabs began to be stigmatized, and false and dangerous stereotypes were formed in relation to young believers who were not associated with extremism. An obviously hostile attitude was expressed in everything (for example, they were denied employment) ”[1, p. 59]. The wives of the militants who died in the fighting also aroused fear. In general, a rather negative image of a woman in a hijab was created, associated with the radicalization of society.Soon, commissions for the rehabilitation of militants began to work with this group of people [25, p. 310-311], and gradually the situation in the country and in the region began to normalize. Over time, the image of a woman in a headscarf has ceased to be negative and cause anxiety and fear among others. Today, hijab only indicates that a Muslim woman observes the laws of Islam.

In a poly-confessional Russian society, one must treat adherents of all religions with tolerance [3, p. 75]. Article 28 of the Constitution of the Russian Federation and the federal law “On freedom of conscience and on religious associations” define the rights of citizens4.An analysis of international acts makes it possible to clearly establish that the wearing of religious attributes and clothing does not contain any illegal actions, but, on the contrary, is the realization of one of the fundamental human rights – the right to freedom of conscience and religion.

A study of international experience in resolving the issue of banning the wearing of the hijab in educational organizations revealed an interesting trend: the European Court of Human Rights partially restricts the wearing of the hijab in France, Belgium and even Turkey, where Islam is the dominant religion.In many republics of the Commonwealth of Independent States, there is a ban on wearing the hijab in government agencies and secular educational institutions [26, p. 176]. At the same time, there are regions in the Russian Federation where restrictions have been introduced for women without a headscarf. The hijab fashion has become relevant for Chechnya, which became one of the first Russian regions where female employees of state institutions are required to come to work observing a certain dress code. “Now you need to wear a hijab to work, that is, a headband and a large headscarf so that the hair is not visible.Previously, it was possible to wear just scarves and headscarves, but now only hijab is allowed. This applies to all women working in state institutions and budgetary organizations ”[27]. Since 2017, in Chechnya, schoolgirls have been allowed to go to educational institutions in a hijab – in accordance with “the national traditions and religious beliefs of students.” According to the MPs, the educational policy in the educational organizations of the Chechen Republic should be carried out without infringing on the national traditions and religious beliefs of students.The permit, approved by parliamentarians, is based on the need to respect the rights of citizens, which are guaranteed by the Constitution of the Russian Federation and the Constitution of Chechnya [28].

Research results

One of the most important elements carrying a semantic load in a Muslim woman’s clothing complex is a headscarf. Some researchers believe that in this way women pursue not only religious, but also secular goals [29, p. 42]. Of course, there are different views on this phenomenon. Some women believe that hijab is a mandatory attribute of a Muslim woman.Bangladesh native Nazma Khan established World Hijab Day on February 1, 2013. This holiday is gaining momentum in all parts of the world where Muslims live.

Along with the fans of the hijab, there are also Muslim women opponents who believe that it is not necessary to attract the attention of others. You can wear clothes that comply with the norms of Islam, which are also worn by non-Muslim women. This mainly applies to women living in metropolitan areas and taking an active part in public life or working in offices.A similar point of view is shared by women who are afraid of aggression from the population opposing the Islamic dress code. One way or another, women, dressed stylishly and fashionably, but according to the norms of Islam, we meet in the country and in the world more and more often. Some attach great importance to their religious affiliation, others consider it part of their personal life and do not seek to devote everyone around them to questions of their religion. The conducted research allows us to conclude that Muslim women have formed an ambiguous attitude towards hijab.Some of them believe that not a headdress, but true and deep faith should be in every Muslim woman. In this context, I would like to note that some modern Muslim women share the opinion of the researcher G.R. Baltanova: “For many women, a headdress in any form is a proof and demonstration of their religiosity, for other, no less convinced Muslim women, clothes and appearance do not matter, religion is their private affair, a state of mind and should not be displayed in any way for show ”[30, p.268]. Muslim women with such a worldview note the frequent discrepancy between the appearance and the inner content of those who demonstrate their religious affiliation through clothing. Among women who dress in accordance with the norms of Islam, there are also those who do not fulfill the five pillars of Islam properly and do not correspond to the ethical standards of Muslim women, but clearly demonstrate their religious and national identity.

The undertaken analysis of the role and place of the hijab in the daily life of Muslim women is preliminary.Undoubtedly, with a more in-depth study of the stated topic and an active interdisciplinary continuation of the research, the picture will become more complete and saturated with significant information on this still poorly studied topic. The available material allows to show the types and types of traditional Muslim hats, as well as the influence on the traditional costume of the trends of the fashion industry. Many Muslim women, like all women, want to dress stylishly and fashionably, but in accordance with the requirements of Sharia.

90,000 “Hijab glamor”: American Vogue appeared in the Middle East

MOSCOW, 6 March – RIA Novosti, Victoria Salnikova. The iconic fashion magazine Vogue has expanded its geography: now the publication will be published in the Middle East. The first print issue of Vogue Arabia has already appeared in kiosks in Qatar, Saudi Arabia, Oman, UAE, Bahrain and Kuwait.

The most progressive woman in the East

Vogue is owned by the Condé Nast publishing house. It is considered one of the oldest fashion publications – its first edition was published in 1892. At the moment, gloss is released in 21 countries, including Mexico, India, Taiwan, Turkey, Brazil and China.

Vogue began its conquest of the Arab world on the Internet: last fall, a bilingual (in English and Arabic) online version of the magazine went online. At the same time it became known that the first printed issue will appear on sale in the spring of 2017. The publication was headed by “the most progressive woman of the East”, Princess of Saudi Arabia Dina al-Juhani Abdulaziz. It is difficult to find a more suitable person for the role of the chief editor.

Dina al-Juhani Abdulaziz was born in California to the family of an economist and since childhood lived in two countries – the United States and Saudi Arabia.She is called a style icon and the main guest of any fashion show. Together with her husband, Prince Sultan ibn Fahd ibn Nasser ibn Abdul-Aziz Al Saud, and three children, they lived in New York for many years.

“The Arab world is 250 million people who have never had their own Vogue. The time has come, and it took more than one year,” she commented on her appointment to the Financial Times.

Dina adheres to a restrained style: she does not wear a hijab, but chooses closed clothes, for example, loose trousers and midi skirts.The princess owns several D’NA fashion stores in the capitals of Qatar and Saudi Arabia – Doha and Riyadh. She buys outfits for them in the West from eminent designers, and after that she creates demand for them in the Middle East. One of the main goals of Arab Vogue will be to support local fashion designers.

Muslim women only

The cover of the first print issue of Vogue Arabia was decorated by American supermodel Gigi Hadid. She is half Palestinian, so, according to the model, this event was extremely important for her.

“As a half Palestinian, it is important for me to appear on the first cover. Hopefully the magazine can show another layer of the fashion industry that continues to embrace and unite people and customs,” Hadid said.

On the cover, Gigi Hadid poses in a scarf decorated with embroidery and stones. The shooting was carried out by the American photographer Ines van Lumsweed. The model also appeared on the pages of the magazine: in the pictures she poses in a bright scarf and with thick makeup.

Most of the Internet users reacted favorably to the photo session, but there were also critics.Hadid was accused of not being Muslim: according to some netizens, Vogue should have used Arab models in the filming. The scarf on Hadid was also considered an unnecessary detail, noting that this was an inappropriate “glamor”.

Everything goes according to plan

The appearance of Vogue in the Arab world can hardly be considered an extraordinary event. The countries where it will now be available to readers cannot be called closed.

“A lot of people here are interested in contemporary fashion.Western magazines are published in these countries, nothing special about that. Fashion shows are regularly held in the Emirates, there is pop art and so on. Bahrain is generally a Europeanized country. You can also see girls in mini skirts. Some live in a traditional society, some in a modern one, “said Semyon Bagdasarov, director of the Center for the Study of the Middle East and Central Asia.

Darin Akhmatova, editor-in-chief of the Russia Segodnya representative office in Egypt, is sure that the Arab world is keeping pace with the times.Arab beauty bloggers are gaining popularity on the Internet, while the presence of a hijab does not bother anyone – often make-up artists broadcast makeup lessons in a traditional headdress.

90,000 Global brands that tried to dress us

The number of Muslims and simply connoisseurs of the Muslim style in clothing is growing by leaps and bounds, including, more and more Muslims can afford really good clothes made of good, even rare, materials. It is no secret that some designers of Muslim clothing in Russia and abroad are not Muslims, or do not wear hijab themselves, which can lead to some difficulties: how a person who does not read namaz can make sleeves that are comfortable to roll up when bathing ? And much more.

According to Reuters, the demand for Muslim clothing and footwear has grown steadily over the years and will reach $ 484 billion by 2019. And that is everything.

When you see a solvent audience wanting to get a quality product, it is difficult to resist trying to win their trust and, consequently, wallets. So we get completely strange situations when global brands such as Dolce & Gabbana sew abayas for Muslim women in the Middle East.

Over the past few years, several world brands have already tried to conquer the Muslim audience

1. Let’s start with the most famous example already mentioned above – Dolce & Gabbana. It is to these guys that we should be grateful for the fact that after their “abai” collection, a good half of Russian fashion designers have released their abayas in an identical style. The collection was flatteringly titled “The Attractiveness of the Middle East”

Dolce & Gabbana unveiled their debut hijab and abayas collection on Sunday, January 3rd.The collection consists of clothes in neutral colors made from lightweight fabrics.

2. Japanese brand Uniqlo began selling Muslim clothing in the UK. In addition to hijabs, the collection also includes long dresses, loose-fitting jeans and headbands. According to company representatives, Islamic-style clothing is of interest not only to Muslim women today – there is a trend in fashion for a closed silhouette and dense fabrics, which can be found in the collections of many designers.The clothes for the Japanese brand were designed by Hana Tajima, a Japanese Muslim woman.

“We have long wanted to create a collection for women who value modesty as a way of life. We had some items in our collections, but we did not present them on the European market. The assortment was mainly presented only in branded stores in Singapore, Indonesia and Thailand. I am very glad that now my works are presented in the UK, ”said Tajima.

The range of colors of the presented items from the collection is very diverse: in Tajim’s works there are neutral black, white, gray and beige colors, as well as brighter shades – pink, yellow, blue and green.According to Khana Tajima, this collection is of interest not only among Muslims, but also among those who dress modestly and closed.

A year ago, representatives of the Uniqlo brand approached Tajima with a proposal to release a small collection of things in the Muslim style. The project was a great success and they decided to repeat it. Now in the collection of the Japanese company there are more than 30 Muslim items.

3. Marks & Spencer has launched a burkini collection.It may not look impressive, but let’s face it, they tried.

4. Retailers with lower price positions followed suit. So H&M hired model Mariah Idrissi for the first hijab show in public. This move caused a wave of enthusiasm from the Muslim public, however, it is not clear why – the model in the hijab in the video flashes for only a couple of seconds, and is just one of the figures in the video (guys of non-traditional sexual orientation follow, if I remember correctly).

5. Mango is a Spanish mass-market clothing manufacturer, founded in 1984 and headquartered in Barcelona. The limited collection was released ahead of Ramadan.

Do not think that this line has become something very traditional (like the collection of hijabs from Dolce & Gabbana, for example), on the contrary, it is universal, but some models take into account the preferences of young Muslim women. Low-key maxi-length silhouettes, monotonous or embellished with lace and summer prints, they were announced as an excellent basis for an evening look for the upcoming Ramadan, to which Mango has timed the release of the collection.

6. Tommy Hilfiger also did not stand aside. They also wanted to please us with a capsule collection for Ramadan

7. DKNY did not come up with anything new and also released a line for Ramadan

8. Oscar de la Renta. This collection is only available in the Middle East

9. Net-a-Porter. Another collection for Ramadan

Only the fashion house Pierre Cardin refused to adapt clothing to the traditions of Islam.“Pierre Cardin has his own original creative style, he sold a lot of things in Muslim countries, but he sold his things, not adapting to their tastes, that is, they wanted what he does,” said the successor to the founder of the company, Rodrigo Basilicati. The designer explained his position as follows: the fashion house perceives the use of motifs that relate to any culture in collections as one of the varieties of copying. “And this is just not interesting to anyone. Interesting is what is unique, something of its own, ”he concluded.
Changes in the fashion world have affected not only women, but also men. European designers release collections even for Friday prayers. Modern designers have added to the Friday men’s suit the details we are used to – chest pockets and a collar. Friday suits can vary in color, design, shirt length – up to mid-thigh or knee-length.

90,000 Why wearing hijab has become fashionable

By Keith Myberry

She is a Malaysian celebrity with millions of fans.Every time she appears on screen, her adoring fans rush to buy whatever she chooses from her clothes – including scarves.

Nur Nielofa Mod. Noor, better known as Nielofa, is a 26-year-old beauty queen in the world of Islam, actress and TV presenter with 1.4 million Twitter followers and 2.2 million Facebook. She also has her own business and is the face of the family-owned fashion firm Naelofar Hijab. In the last year alone, the company has become the largest scarf manufacturer in Malaysia and is now looking for export markets.

Photo: Malaysian celebrity Nielofa wearing a Naelofar hijab

Malaysia, where about 60% of people are Muslim, is not the only country in which the demand for new fashion – more precisely, for Muslim women – has increased. Globally, this market was estimated at $ 230 billion in 2014, and by 2020 this figure could reach $ 327 billion. The demand for a headscarf or hijab is on the rise as more and more Muslim women choose to cover their heads.

In other countries where the predominant religion is Islam, many women wear headscarves or hijabs. They do this because the Qur’an says that men and women “must cover themselves and be humble.” And while the headscarf is prescribed by religion, it has also become a fashion accessory – and the growing hijab fashion has spawned a new industry.

Naelofar had sales of 50 million ringgit ($ 11.8 million) this year, double the family’s expected profit, with all of the company’s headscarves costing less than 100 ringgit ($ 24).The company sells through its downtown store and through its 700 distributors worldwide. The scarf can be purchased online and will be shipped anywhere in the world. With distributors in Singapore, Brunei, London, Australia, the Netherlands and the USA, Naelofar’s goal is to become a global brand.

“We’re surprised,” said Nur Nabila, 30, sister of Nielofa and CEO of NH Prima International, a Naelofar group. “We couldn’t believe it when we got that response.”

One of the customers, who loves to wear fashionable headscarves, even received the nickname – hijabist.

Fueling the emerging trend is the desire of Muslim women living in the Middle East and South Asia to dress more discreetly. A shift in priorities has occurred over the past 30 years, as religious canons have begun to be interpreted more conservatively in many countries.

Photo: Dian Pelangi is Indonesia’s Leading Contemporary Fashion Designer

Alia Kan of the Islamic Council of Fashion Design believes that it’s all about “returning to tradition.”The Council has about 5,000 members, one third of them are designers from 40 countries. Kahn believes that “the demand for current trends in the world is enormous.”

Turkey is the largest market for Muslim fashion. Indonesia’s market is growing at a very fast pace and the country wants to become a leader in this industry. Diane Pelangi is a leading designer of the modern fashion industry in Indonesia, studied in Paris and has 2.5 million Instagram followers. She has been named one of the 500 most influential people in fashion by the British Business of Fashion magazine.She has 14 brand stores in Indonesia and one in Malaysia.

Photo: Maria Idrissi

Women wearing the hijab in Western countries have also become more visible despite being in the minority. In September, British model Maria Idrissi became the first woman to appear in a hijab commercial for H&M. And at Fashion Week in London this year, 3 sisters representing the Malaysian brand Mimpikita performed for the first time at such an event, and they managed to attract the public’s attention not so much by showing their clothes on the catwalk, but by the fact that the models wore headscarves.Western designers are also showing interest in fashion for Muslim women – for example, DKNY launched the Ramadan collection in 2014.

Other major Western brands also followed suit – Tommy Hilfiger and Mango also sold Muslim women clothing during Ramadan, and Japanese brand Uniqlo teamed up with British designer Hanoi Tajima to launch a clothing line that included the hijab and kebaya, a special kind of traditional dress.

Photo: Models on the runway show off the Mimpikita collection at London Fashion Week, 20 September 2015

“Everyone wants to have their own style,” said Zulfiya Tufa, an Australian blogger and designer, at the World Islamic Economic Forum in November.“They may not be wearing what is now considered ‘fashionable’, but they want to keep up with new trends. And this affects how they will be perceived, especially in the West. ”

27-year-old Vivi Youzof from Malaysia started wearing a headscarf 2 years ago after giving birth (a common position of women who decide to make the transition). She could not find a stylish scarf that suited her, so she decided to create her own design, using only the highest quality fabrics and modern trends that could suit not only Muslim women, but also ordinary women.She named her brand dUCk after her school company, and it began operations in May 2014.

“It was very difficult to create a brand that would then become an international phenomenon,” says Vivi. “Many brands are targeting the mass market. I wanted to create something of a higher level, of a higher class and thereby show that wearing a headscarf can be a holiday. ”

Photo: London Fashion Week this year saw the first show of 3 sisters representing the Malaysian brand Mimpikita

All of her latest designs were sold out as soon as they hit the online stores, and women queue up to buy them every time a sale starts at bazaars in the Malaysian capital.While Vivi is rather humble about her sales questions, she says her company has already started to make a profit. Social media advertising plays a big role in the company’s success – new designs and sales immediately reach 110,000 Instagram followers, while Vivi herself has around 356,000 followers.

The Naelofar Hijab store in Kuala Lumpur is always full of people – from older women with husbands and children to girls in tight jeans and tunics – and they are all looking for the thing they need to the song of Katy Perry.

Nur Habila, who does not wear a hijab herself, plans to expand beyond Malaysia, Singapore and Brunei to make Naelofa the world’s # 1 hijab brand.

“When people say this is an untapped area of ​​the market, it is,” she says. “Social networks have revolutionized the situation. And today, those who wear the hijab do not necessarily live in the desert or the countryside. They can be successful and famous and still wear the hijab. ”

90,000 Lee Kuan Yew: The Man Who Built Singapore

Singapore’s success is inextricably linked with Lee Kuan Yew.By adopting the backward colony of Great Britain, he turned the country into one of the best states in the world. But who is he?


Photo: Discovery Channel Southeast Asia

Lee was born in 1923 to a wealthy Chinese family in Singapore. He received his school education in Chinese, but entered the University of Cambridge and graduated with two honors degrees in law and economics. Despite the fact that he became a lawyer in England, Lee returns to Singapore, where he starts working as a lawyer for a union.He later founds the People’s Action Party, with which he wins elections in 1965 and becomes Prime Minister of Singapore.

Having gained independence from Great Britain in 1959, and seceding from Malaysia in 1963, Singapore was in a dire situation. Torn apart by racial riots, with absolutely no natural resources, Singapore was surrounded by hostile states from the south, and in the north, communist China did not abandon its attempts to take control of the city. Total corruption, the absence of an army and a single language nullified attempts to build a state.It is in this state of Singapore that Lee Kuan Yew receives power

Photo: The Straits Times

First of all, Lee begins a large-scale fight against corruption. Having created a special body – the Bureau of Corruption Investigation, he makes it accountable only to the Prime Minister. The independent bureau has indicted many high-ranking officials, including longtime associates of Lee. In 1975, the Bureau launched an investigation into Environment Minister Wee Tung Bun.He was accused of accepting a bribe of S $ 800,000. This is how Lee himself described what was happening:

“Wee Tung Boon has been a devoted non-communist leader since the 1950s, so it hurt me to stand in front of him and listen to unconvincing attempts to prove my innocence. He was charged, convicted and sentenced to four years and six months in prison. ”

Photo: The New York Times

In 1995, an investigation was launched against Li’s family.They were accused of illegally profiting from the purchase of real estate. On behalf of the new Prime Minister, an investigation was carried out, which fully justified Lee Kuan Yew. Moreover, the money they honestly earned was donated to charity. But most importantly, the investigation was carried out against Lee himself, which testified to the impartiality and equality of the system:

“The fact that the system I created allowed my own actions to be investigated and made public proved that it was impartial and effective.We are all equal before the law. ”

In addition to repressive measures against corruption, the Li government has improved legislation in many areas of life, simplifying many procedures. If earlier people were forced to give a bribe for the quick passage of customs procedures, now the need for this has disappeared – the process has been much simplified. At the same time, Lee raises the salaries of civil servants so that they do not need to bribe:

“The little power given to people who cannot live decently on their wages creates incentives for its misuse.”

In 1995, at the suggestion of Lee, a law was passed that automatically increases the salaries of public sector employees as the salaries of their colleagues in the private sector increase. This made it possible to attract talented personnel who were repelled by low wages. Today, civil servants in Singapore receive one of the highest salaries in the world. For example, the annual salary of the President of the United States is $ 400,000, while the Prime Minister of Singapore receives $ 2,200,000 a year.All these measures have borne fruit – in 2018, Singapore was ranked 3rd in the list of the least corrupt countries according to the organization Transparency International.

Photo: Must Share News

One of Li’s most important reforms was to attract investment. Deprived of resources, Singapore, which even bought drinking water from Malaysia, had serious economic problems, and it was difficult to do anything without large external investments. To do this, Lee created the Economic Development Department, which was engaged in attracting foreign investment and solving the difficulties that arose.UER employees were recruited from among the most qualified specialists who received education abroad.

In the early years, Singapore was invested only because of cheap labor, so rather primitive technologies were brought to the city. Over time, UED managed to persuade large multinational corporations to invest in the city and bring with them high-tech production of such complex devices as computers, electronic chips, etc. All this made it possible to create jobs, significantly reduce unemployment and increase the well-being of the population.

However, in order to achieve this level of competitiveness, Singapore had to constantly develop and maintain its level. The Singaporean judicial system, one of the most professional in the world, is the guarantor of the safety of money, and a competent government ensures that the system works flawlessly.

On the initiative of Lee Kuan Yew, the largest airport in the Changi region was opened, one of the best airports in the world, which is an important factor in attracting investors.He paid much attention to the greening of the city:

“The managers who visited Singapore used to call me before deciding to invest. I thought that the best way to convince them to make this decision was to make the road from the airport to the hotel and from the hotel to my office clean, elegant, and lined with trees and bushes. Arriving in central Istan, they saw a green oasis right in the center of the city – 90 acres of immaculate lawns and bushes, with a golf course in between.Without a word, they already knew that Singaporeans are competent, disciplined, reliable people, able to quickly learn the skills that were required of them. Soon the volume of American investments exceeded the volume of British, Dutch and Japanese investments. ”

Photo: AWOL-Junkee

According to the government of Singapore, in 2017 the volume of foreign direct investment amounted to more than $ 1.5 billion. Singapore’s GDP is over 500 billion, making the country one of the richest in the world.

As popular as Lee’s political figure was, he understood that people get tired of seeing the same person in power. After 1988, after seeing the Indonesian president leave, handing over power to a man he considered incapable of work, Lee began to consider resigning. Reflecting on this, he settled on the figure of Go Chok Tong. In 1990, he resigned as prime minister, but retained his posts as Member of Parliament and senior minister in government. For the remaining years, he continued to influence the country’s foreign and domestic policy, meeting with world leaders in Singapore and advising the government.

In 2010, Lee’s wife, Hwa Gek Chu, died. Like him, she was a lawyer, one of several women lawyers in the colonies of England. Chu was always there for Lee, supporting him in difficult times:

“Lucky for me, Chu never had any doubts or hesitation as to whether I should continue to fight, whatever the consequences. She told me that she was absolutely sure of the correctness of my judgments. Chu has always been a tremendous source of strength and support to me.She has a keen intuition in assessing people. ”

Photo: South China Morning Post

They lived in a happy marriage for 63 years, they had three children. Lee’s eldest son, Xiang Long, is the third and current Prime Minister of Singapore.

Lee briefly outlived his wife — on March 23, 2015, he died of acute pneumonia. Seven days of mourning was declared in the country, and many world leaders came to Singapore to express their condolences.

Lee Kuan Yew remains a controversial figure in world politics. On the one hand, it was thanks to him that the city achieved such successes, but for many, Singapore remains a tough and authoritarian state.

One thing is clear – Lee Kuan Yew entered the history of the country and the world, took his well-deserved and honorable place as one of the greatest politicians in the world.

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