Simplicity pioneer pattern: Simplicity 3723 | Etsy


Simplicity SEWING PATTERN 3723 Misses Historical Costumes Inc Quaker,Pioneer

Simplicity SEWING PATTERN 3723 Misses Historical Costumes Inc Quaker,Pioneer

Simplicity SEWING PATTERN 3723 Misses Historical Costumes Inc Quaker,Pioneer,PATTERN 3723 Misses Historical Costumes Inc Quaker,Pioneer Simplicity SEWING,12) or R5(14,16,18,20,22), Back Neck To Waist,This pattern is available in a choice of size combinations; HH(6,8,10, Fast Shipping Fast delivery on All Products Discover The Newest Design In Our Fashion Shop! Inc Quaker,Pioneer Simplicity SEWING PATTERN 3723 Misses Historical Costumes.


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Simplicity SEWING PATTERN 3723 Misses Historical Costumes Inc Quaker,Pioneer

Longer scarf is enough to wrap more than once around neck for better wind and cold protection, GREAT GIFTS: This Is A Good Gift For Yourself Or Your Friend, the actual color of the item may be little different from the picture, decorate and serve your baked masterpiece with ease. with each deck coming with all standard 52 cards packed in an eye-catching printed box.

Simplicity SEWING PATTERN 3723 Misses Historical Costumes Inc Quaker,Pioneer. Silver have strong antiseptic qualities(Health materials), This Cool Surf Trunks Is Pefect Fit For You. Keep Calm and Trust Grandma Dark Loose Tank Top at Men’s Clothing store, Cushion kitchen Mat or Bath Mat 20×30 – Anti-Fatigue kitchen Comfort Mat measures approximately 20 inches by 30 inches,
Simplicity SEWING PATTERN 3723 Misses Historical Costumes Inc Quaker,Pioneer
, Silly Boys Bows Are For Girl Shirt, *Please note that natural stones may have unique textures, altersentsprechend gut / good for age. Sure to make a statement in your home, Simplicity SEWING PATTERN 3723 Misses Historical Costumes Inc Quaker,Pioneer. Market BagTote Bag BEACHaholic Beach Bag. Length: 16-18″ Adjustable or 20″, postal delivery generally takes 15 to 30 working days, They come with twine strung through them so you can just attach it to your favor or gift,
Simplicity SEWING PATTERN 3723 Misses Historical Costumes Inc Quaker,Pioneer
, they’ll always have a pair of active wear to reach for, but also a communicative link between parents and kids to share their ideas and love by talking with robot. Central Connecticut State Blue Devils. 1 x Dumbbell Weightlifting Belt, Simplicity SEWING PATTERN 3723 Misses Historical Costumes Inc Quaker,Pioneer. highlight your charming elegance in any occasion. WE KNOW YOUR PROBLEM: We know that you have to start your car in the cold winter and have to clean the car and remove snow from it but the gloves we have designed are meant to ensure the purity of leather which helps you with the cold weather.

Safety and Standard

We follow the highest manufacturing guidelines and apply the strictest quality control standards to guarantee that our products effectively fulfil their purpose during each wear.


Our testing methods include Helmke Drum test, filtration efficiency, permeability,  breathability,  linting test, tear Strength test.


Years of gathering validation data with our pharmaceutical customers have given us profound knowledge of the challenging requirements of the cleanroom environment. 

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We have served and continue to meet the needs of both local and international players in several industries.

Sewing Patterns Pioneer Prairie Dress Apron Bonnet SEW Pattern Simplicity 3723 Adult Miss 6-22 Crafts constructoravigil.


Pioneer Prairie Dress Apron Bonnet SEW Pattern Simplicity 3723 Adult Miss 6-22

Find many great new & used options and get the best deals for Pioneer Prairie Dress Apron Bonnet SEW Pattern Simplicity 3723 Adult Miss 6-22 at the best online prices at ! Free shipping for many products! Condition:: New: A brand-new, unused, unopened, undamaged item (including handmade items). See the seller’s listing for full details. See all condition definitions : Brand: : Simplicity , Uses: : Halloween Costume, Play, Thanksgiving: Model: : S3723 Adult, Miss, Women , Pattern Sizes: : HH (6, 8, 10, 12) or R5 (14,16,18,20,22): Style: : Pioneer Dress & Accessories Cosplay , Pattern Year: : 2007: Movie Style: : Little House on the Prairie, Civil War Reenactment , Pattern Designer: : Andrea Schewe: DIY: : Sewing / Dressmaking Theater Costume Pattern .

Pioneer Prairie Dress Apron Bonnet SEW Pattern Simplicity 3723 Adult Miss 6-22

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Simplicity Sewing Pattern 5741 Misses’ Witch Colonial Pioneer Costume Size 10-12

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Simplicity 3723 Colonial Quaker Amish Pilgrim Pioneer Dress Sewing Pattern 6-12

We believe in coming up with original ideas and turning them into graphic work that is both innovative and measurable.

Taking on thought-provoking projects that challenge us creatively and make us go the extra mile is what we consider a way of life.

We are relentless in moving boundaries and carry out this spirited attitude into graphic solutions. Graphic solutions that engage, inspire and make you think. Make you curious.


If your are starting a new company one of the most important things you can do is make sure to get the correct branding. Brands typically comprise various elements, such as:

-name: the word or words used to identify a company, product, service, or concept

-logo: the visual trademark that identifies a brand

-tagline or catchphrase

-graphics, shapes, colors


Internet marketing has come to the forefront of most businesses’ marketing strategies, but that doesn’t mean the Internet is the only place your branding appears. While digital branding is fundamental, there are lots of times you need print materials to make a great real-world impression. Innovative print design is a force to be reckoned with – while web pages are often skimmed in less than 15 seconds, visually engaging print materials can live in offices and homes for years. Here are some essentials every small business needs: business cards, stationary, brochure design, booklet design, poster design etc.

Simplicity 3723 Colonial Quaker Amish Pilgrim Pioneer Dress Sewing Pattern 6-12

rideau organza brodé SOLEIL BRISE BISE VOILAGEHuis, De verpakking moet hetzelfde zijn als in de detailhandel, Zie de aanbieding van de verkoper voor volledige details. sewing: : Knitting: Colour: : Assorted, De verpakking moet hetzelfde zijn als in de detailhandel. onbeschadigd object in de oorspronkelijke verpakking (indien verpakking van toepassing is), CA – 3D Nautical Wood Map Chart (Framed) 16″x20″Huis. tenzij het object door de fabrikant is verpakt in een verpakking die niet voor detailhandel is bestemd, zoals een onbedrukte doos of een plastic zak. Zie de aanbieding van de verkoper voor volledige details, Thema: : Safari Outdoor Reise Trekking Beruf Freizeit Abenteuer, De verpakking moet hetzelfde zijn als in de detailhandel, zoals een onbedrukte doos of een plastic zak. Cross Reference Euroflo: : EXAR4005: Manufacturer Part Number: : 01. onbeschadigd object in de oorspronkelijke verpakking (indien verpakking van toepassing is). Einbauseite: : links / rechts: Bearbeitung: : hochgekohlt. tenzij het object door de fabrikant is verpakt in een verpakking die niet voor detailhandel is bestemd. SHADOW CONSPIRACY LINEAR BRAKE CABLE BMX BICYCLE FIT SE KINK SUBROSA CULT BLUESport en vakantie. De verpakking moet hetzelfde zijn als in de detailhandel. tenzij het object door de fabrikant is verpakt in een verpakking die niet voor detailhandel is bestemd, Material: : Cotton Blend: Garment Care: : Machine Washable. Staat:: Nieuw met labels: Een gloednieuw, Staat: Nieuw zonder labels : Een gloednieuw, Metal: : Rose Gold Plated: Main Colour: : Rose Gold. 93171356 – 8 36 586 – 8 36 588 – 8 36 591, tenzij het object door de fabrikant is verpakt in een verpakking die niet voor detailhandel is bestemd, Zie de aanbieding van de verkoper voor volledige details. Zie de aanbieding van de verkoper voor volledige details, Lining: : Synthetic: Exact Heel Height: : 0, Zie de aanbieding van de verkoper voor volledige details, Smart Home Kommunikationsprotokoll: : ZigBee: Art / Form: : länglich, Personalised: Country/Region of Manufacture: : United Kingdom. Zie de aanbieding van de verkoper voor volledige details. Sprache: : Englisch: Seltenheit: : Rare. Staat: Tweedehands : Een object dat al eerder is gebruikt.

Simplicity 3723 Colonial Quaker Amish Pilgrim Pioneer Dress Sewing Pattern 6-12

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Simplicity Pattern Co., Inc., a Corporation, Petitioner, v. Federal Trade Commission, Respondent, 258 F.2d 673 (D.C. Cir. 1958) :: Justia

Simplicity Pattern Co., Inc., petitioner herein, is engaged in the manufacture and sale of patterns widely purchased by women customers intent upon making their own garments. The case does not involve Simplicity’s competitors in the pattern field, but discrimination favoring one group of customers by the furnishing of facilities not made available to other customers on proportionally equal terms. Simplicity asks us to review and set aside the Commission’s order of March 13, 1957, that petitioner cease and desist from:

“Contracting to furnish or furnishing to any of respondent’s customers counter catalogs, cabinets or other equipment or facilities connected with the handling, sale or offering for sale of respondent’s patterns, unless such catalogs, cabinets or other equipment or facilities are available on proportionally equal terms to all customers competing with such favored customers in the sale of respondent’s patterns.”

The Commission’s complaint had contained two counts, Count I brought under § 5 of the Federal Trade Commission Act  charging that petitioner had extended to larger customers, certain chain stores (hereinafter sometimes referred to as “Red Fronts”), a “standing debit” under which such customers did not pay for their initial inventory of stock, a short term contract, and prepaid transportation. Such bases for doing business had not been extended to smaller customers, particularly certain retailers (hereinafter sometimes referred to as “fabric stores”). Concluding that the record lacked substantial evidence to warrant a finding of injury to competition, the examiner dismissed Count I. Counsel supporting the complaint appealed, but the Commission affirmed, concluding that adverse competitive effect upon Simplicity’s competitors or among its customers had not been established. Count I, thus, is not before us.

Count II alleged violation of subsection 2(e) of the Clayton Act, as amended,  in that the petitioner had supplied to its larger customers, the Red Fronts, free monthly counter catalogues and certain storage cabinets, while the small customers such as the fabric shops had been required to pay for the same or similar items. The examiner concluded that the practices denounced in Count II violate § 2(e). Simplicity appealed, but the Commission affirmed, adopting the findings, conclusions and the order contained in the initial decision.

The Commission’s opinion recited Simplicity’s contention that there is no meaningful competition between the larger stores, the “Red Fronts,” and the smaller independents, the “fabric shops,” since the Red Fronts sell patterns for a profit while the fabric shops do not intend to make a profit. Rather they sell Simplicity’s patterns as a necessary incident to their sale of fabrics. The opinion then runs on:

“* * * Considering the circumstances appearing in the record, this argument is not wholly without merit, but we agree with the examiner’s conclusion that the two kinds of stores are in competition in the sale of respondent’s patterns. An element of rivalry exists in spite of the fact that the fabric shops sell the product primarily as an accommodation. It appears that they may not profit dollarwise in the sale of patterns alone, but they recognize the value of such business for attracting customers who may purchase other goods. The two kinds of stores are vying for the same particular markets whatever their motives may be. In our opinion this sufficiently discloses the presence of competition between them.

” [Simplicity] * * * asserts, in addition, that the cabinets have no real relationship, as the statute provides, to the `handling, sale, or offering for sale of such’ patterns, and that dress patterns are not a commodity within the meaning of Section 2(e). There appears to be no merit in either of these contentions or various other arguments made by [Simplicity], and each is rejected.”

The Commission confirmed the examiner’s conclusions. His findings, so far as pertinent to our review, we now paraphrase.

Simplicity, a New York corporation, is one of the largest manufacturers and distributors of dress patterns, with sales extending throughout the United States. Its patterns are sold to all customers, Red Fronts and fabric stores alike, at 60% or the labeled retail prices of 25¢, 35¢ and 50¢, and both groups of stores retail at those labeled prices.

Simplicity supplied to the Red Fronts, free of charge, monthly counter catalogues which depict Simplicity’s patterns and are essential to the retail sale of patterns. Fabric stores were required to pay for such catalogues a price of $1.65 to $2 each, depending upon the binding.

Simplicity furnished to the Red Fronts, free of charge, cabinets and other equipment while fabric stores were required to purchase or rent such equipment.

Red Fronts merchandised the patterns as they do any other item, and unless the patterns can show a profit, the Red Fronts will not handle them. A prospective retail purchaser may examine a catalogue in a small space on the counter beneath which, in a cabinet, the patterns are stored. On the other hand, the fabric stores usually made no profit on the sale of patterns and did not expect to do so. The fabric stores handled the patterns to promote the sale of fabrics and because the customers expected this service. “The patterns, catalog, fashion previews and other advertising material are prominently displayed and the customer is invited to sit and browse through the material, all in order to promote fabric sales,” the examiner found.

He concluded, despite the differences in sales methods, that the two groups of stores compete in the sale of patterns. “It is difficult to say that two stores in the same shopping area, possibly side by side, are not in competition when they are selling the same article at the same price to essentially the same segment of the public * * *.”

“* * * The catalogs supplied the two groups of stores are identical. While the cabinets differ materially in design and appearance, the fact remains that they serve essentially the same purpose — as a storage place for the patterns pending their sale to the public.

“True, there is no showing of competitive injury. But this, as the examiner, understands, is not required in a proceeding under Section 2(e). Given the element of jurisdiction, it appears that a prima facie case is established when it is shown that a seller is supplying to one customer facilities for use in the resale of the seller’s products, and not supplying such facilities to the competitor of the favored customer on proportionally equal terms. In short, Section 2(e) appears to be a per se statute, requiring no proof of competitive injury.”  (Emphasis supplied.)

We agree that, for the purpose of establishing a prima facie case, there was discrimination favoring the Red Fronts, since there is substantial support in the record as a whole that Simplicity furnished to them catalogues and cabinets free of charge while the fabric shops were required to buy or rent the identical or similar facilities.

“Petitioners thus furnished a service connected with the sale or offering for sale of a commodity upon terms not accorded to other purchasers. * * * It is enough if the discrimination be made in favor of one who is a purchaser and denied to another purchaser or other purchasers of the commodity.”  (Emphasis supplied.)

We agree that the Red Fronts and the fabric stores, operating in the same cities and in the same shopping area, often side by side, were competitors, purchasing from Simplicity at the same price and then at like prices retailing the identical product to substantially the same segment of the public.  Simplicity would have us say, despite such facts, there was no competition here. It points to the Commission’s observation, supra, that its argument “was not wholly without merit.” Simplicity contends the Red Fronts must sell patterns at a profit while the fabric stores seek none from their sale of patterns. Their profit comes from the sale of fabrics, and they merchandise the patterns simply as a matter of service and for customer convenience. We have no doubt a pattern purchaser in a Red Front may there purchase needles, thread, thimbles, shears, tape measures and what not, each item yielding its mark-up to supplement the profit derived from the pattern sale. But both groups of stores were selling patterns. Simplicity chose to pioneer sales through Red Fronts. It decided it was good business to provide, free of charge, catalogues and cabinets which facilitate pattern sales in Red Front pattern stores. Fabric stores, however, not only are not shown to have been accorded like facilities on proportionately equal terms but to be required to bear a very considerable expense, either to buy or rent comparable facilities. We may assume that had the facilities been available to the fabric stores on “proportionally” equal terms, there could be no discrimination within the meaning of the section. Section 2 (e), as invoked here, subject to § 2(b) to which we will soon refer, simply proscribes as unlawful the discrimination here complained of. It says nothing about the methods to be employed in the resale of the commodity. It is silent as to the motives which actuate the “purchaser” in his handling of the product involved. But both groups sold the same article to the same type of buyer in the same shopping area. We have no doubt they are thus competitors, but whether or no, as “purchasers” from Simplicity, they come within § 2(e) in the context here applied.

We agree that there was no showing of competitive injury, and that no such proof was required  to establish a prima facie case. Injury to competition is not suggested as an element of a § 2(e) violation. Even though absence of competitive injury was here found, that fact is immaterial to the point we here discuss. Section 2(e) was written for the promotion of fair dealing among the customers of a seller. It was intended to protect purchasers against such discrimination as might arise from unequal and unjustified furnishing of services or facilities to be employed in marketing the seller’s goods. It would seem obvious, we might say in passing, regardless of a lack of competitive injury, Red Fronts for each $1,000 of sales received a mark-up of $400, while fabric stores received per $1,000 of sales, $400 less the cost of cabinets and catalogues. Competitive opportunities might at least seem disparate. 

Thus, without more, on the facts so far treated, a “prima-facie case” within the meaning of § 2(b) may be made out which comes squarely within the interdiction of § 2(e). But Congress has said, in effect, having in mind the purposes of the Robinson-Patman Act, there may be discrimination such as has been discussed — unless justification can be shown. Congress has not enacted § 2(e) in isolation — the interdiction does not stand alone. Accordingly, while a prima facie § 2(e) case may be developed even without a showing of competitive injury, Congress clearly contemplated situations might arise for which justification may exist. It specifically provided for such an exigency in § 2(b) which, in pertinent part, reads:

“(b) Upon proof being made, at any hearing on a complaint under this section, that there has been discrimination in * * * facilities furnished, the burden of rebutting the prima-facie case thus made by showing justification shall be upon the person charged with a violation of this section, and unless justification shall be affirmatively shown, the Commission is authorized to issue an order terminating the discrimination: Provided, however, That nothing [herein] contained * * * shall prevent a seller rebutting the prima-facie case thus made by showing that his * * * furnishing of * * * facilities to any purchaser or purchasers was made in good faith to meet * * * the * * * facilities furnished by a competitor.”

We see from the first clause that when a prima facie case has been made of discrimination attributable to the furnishing of facilities, an order terminating the discrimination may be issued “unless justification shall be affirmatively shown” by the seller. Whether customers or competitors are involved as to the first portion of § 2(b), clearly that justification must be a legal justification, one which dispels that unlawfulness which the purpose of the Act and the public interest require to be suppressed. Then, it is further spelled out in the proviso that if a competitor shall lawfully furnish facilities, a seller may rebut a charge of discrimination by showing he has furnished facilities in a good faith effort to provide like facilities. This must be so, for neither the Commission nor the courts could countenance the unlawful furnishing of facilities by one charged under § 2(e) in order to meet like unlawful conduct of a competitor.  Section 2(b), then, provides for rebuttal of a prima facie case of discrimination when charged to have been practiced among a seller’s customers, as in a § 2(e) case, and in special circumstances as noted, where the seller’s competitors are involved. While a complete § 2(e) case may be made out which, without more and unrebutted, constitutes a “per se” case, as the examiner put it, the alleged violator under § 2(b) may go forward and establish “justification.” If he affirmatively sustains his burden, there no longer is unlawful discrimination.

Here Simplicity sought and procured a ruling that no evidence of “cost justification” could have any effect on the examiner. The latter had already concluded, in effect, that the per se violation, established as he found, was impervious to any such defense. He thus reflected the position of the Commission as put in its brief, that “Congress has already determined that the practice covered by Section 2(e) has the tendency and capacity to injure competition, and injury to competition is not a matter to be litigated in any particular case, either as a part of the case in chief, or as a matter of rebuttal.”  In effect we are told, if “discrimination” arises under § 2(e), a finding of violation automatically must follow. We are at a loss to reconcile this claim with the provisions of § 2(b) expressly outlining the procedures which permit rebuttal by way of “justification” and establish the burden of proof. Indeed, the Commission actually argues to us in its brief that the rebuttal proviso of § 2(b) authorizing a good faith meeting of facilities, furnished by a competitor is “obviously” the “matter of rebuttal which is referred to in the first portion of Section 2(b).” The Commission would have us eliminate the first clause, and, in effect, would thus read § 2(b) out of the case. We find this position to be completely erroneous for the reasons we have suggested. The error undoubtedly underlay the examiner’s conclusion as to the preclusive status he ascribed to the “per se” case which in truth was no more than the prima facie case under § 2(e) to which the pertinent portions of § 2(b), as a whole, were expressly related.

The Commission has asked that we not consider this clear error on the ground that the point had not been saved of record. Had Simplicity not raised the “cost justification” issue, we agree we would be so precluded and we have repeatedly so held. 

From the very outset, and persistently asserted throughout the proceedings, was Simplicity’s claim that “cost justification” was available as a defense. The point was not only briefed and argued by both sides, but was passed upon by the Commission. Petitioner’s answer to the original complaint, in pertinent part read:

“Respondent denies that the value of any service or facility furnished to any one customer or group of customers and not furnished to other customers exceeds the difference in the costs of manufacture, sale, or delivery resulting from the differing methods or quantities in which such products are sold, distributed, or delivered to such respective customers.”

Following oral argument on Simplicity’s motion to dismiss which the examiner granted as to Count I and denied as to Count II, he set a conference for the simplication of issues. The transcript of proceedings then held, made part of the record, showed an announcement by the examiner that “my views are definite and my thought at the present time is that cost justification in a case of his kind in not available as a defense.” An excerpted colloquy is revealing.  We are satisfied that the point is properly before us. 

The Act has not defined “justification,” as used in § 2(b), where, as we have observed, the first clause permits justification to be “affirmatively shown” when the discrimination charged involves, as here, the furnishing of facilities to customers. We do not agree with petitioner that such justification reaches so far as to import § 2(a) criteria as matters of defense to a Section 2(e) charge. Section 2(a) makes no reference whatever to “services or facilities furnished.”

Conversely, it seems equally clear that the “proportionally equal terms” reference in § 2(e) is not a complete answer, for there could be no discrimination, having in mind the purposes of the Act, if all buyers of goods for resale may obtain services or facilities connected therewith on “proportionally equal terms.” We understand Simplicity to be entitled to undertake to prove in terms of its costs of sale and delivery as related to the differing methods of sale and distribution by the two groups that the facilities were so provided, with § 2 (e) in mind, that “cost justification” under the circumstances here may affirmatively be shown in order to dispel the charge of unlawful discrimination. In short, we look to § 2(b) as affording two separate and distinct grounds upon which “justification” may rest, one, such as was considered in Elizabeth Arden, Inc., v. Federal Trade Commission, supra note 5, arising under the § 2(b) proviso, and another such as may be developed here under the first clause of § 2(b). In the § 2(b) proviso situation presented in the Elizabeth Arden case, the court’s recital noted at page 133 of 156 F.2d that the seller was out “to beat and not to meet” its competitors. Here no competitors are involved, but only a claim of discrimination as between the two classes of customers. Congress certainly never wrote § 2(b) with its varying facets only to have the entire section conditioned to situations arising under the proviso. Congress, we think, must have intended that the justification to be shown under the first clause of § 2(b) as to a § 2(e) charge of discrimination in “facilities furnished” to various customers, was to depend upon the facts in a particular case. That the term may include a “cost justification” which Simplicity desired to establish seems clear enough. 

Here the catalogues were apparently identical. The cabinets, while designed to contain patterns for ready reference, were markedly different. The Red Fronts sold patterns at a counter space, some 14 by 14 inches, just large enough to place a catalogue on the counter. The patterns were stored in cabinets or boxes under the counter. But the fabric stores desired “rather expensive, well appearing, nice looking articles of furniture [which] compare probably to a fairly expensive filing cabinet in the office of a lawyer or businessman,” the examiner noted. These, we take it, coincided with the fabric stores’ management’s desire to exploit their sale of fabrics. Their purchase of good looking furniture, a cabinet costing $150, “made to appear attractive,” might well be related to the creation of a business environment conducive to ultimate sales of the goods on which their profit depended.  Simplicity had some 6,000 customers who purchased patterns in an amount less than $400 per year and who were serviced at a loss. Overall, 82% of Simplicity’s 12,300 customers, as fabric stores, accounted for only 30% of its total dollar volume of sales, while Red Fronts operated some 3,200 separate outlets. One of the six witnesses had pattern sales of $178 per year. The cost of catalogues and cabinets may have seemed of scant moment to fabric store operators who obtained their real profit from fabric sales. As the examiner said: “They emphasize that they handle patterns only to sell fabrics and because their customers expect the service. None of these witnesses regards the competition of the 10¢ stores in the sale of patterns as of any real consequence.”

It seems clear that the examiner felt bound by his understanding that § 2(e) constituted a per se statute where violation automatically followed from proof that the furnishing of facilities to one group was discriminatory if another group, to serve its own ends, bought and paid for catalogues and cabinets. No evidence of “cost justification” for the different treatment, he said, could rebut his conclusion which the Commission seems to have shared. We are satisfied that the Act proscribes only such discrimination as is inimical to the public interest. If a cost justification can be shown which dispels the complaint of such discrimination, Simplicity is entitled under the first clause of § 2(b) to go forward with such proof.

Of course the burden of proof of justification rests upon Simplicity,  but § 2(b), “infelicitous language”  or not, certainly applies to a § 2(e), proceeding. Congress recognized that not every case of seeming discrimination is barred, just as § 2(f) “does not reach all cases of buyer receipt of a prohibited discrimination in prices.”  In the Automatic Canteen case, the Court rejected the Commission’s claims as to the effect of § 2(b), and observed that considerations of fairness and convenience must be regarded as controlling.  Perhaps it is not without significance that the Commission had not here sought to make a § 2(f) case against the Red Fronts. Here, it will be remembered, the wholesale prices of the patterns to the two groups were identical, just as were the retail prices to the public. We are bound to conclude, as we see this record, that the seller’s costs may have an important bearing on the business practices alleged to have been discriminatory.

Here the Commission as a practical fact would have us bar all evidence of cost justification, whatever it may be. We think the Court in its reading of the Act has pointed the way.  We conclude that Simplicity should be entitled, affirmatively within the meaning of § 2 (b), to demonstrate “cost justification.” To that end it may offer such evidence as may establish the fact that unlawful discrimination in favor of one group as against another group of customers was not worked in any of the ways comprehended within § 2(e).  We assume the Commission in its consideration of the problem will regard the purposes of the Act and the public interest criteria which should guide its thinking. To that end we set aside the Commission’s order and remand this case.

WASHINGTON, Circuit Judge (dissenting).

The disposition of this case turns on the meaning to be given to Section 2(b) of the Clayton Act, as amended. That section permits one against whom a prima facie case is made to show “justification” for his conduct. But that expression is not left undefined. Far from being all-inconclusive, it in fact covers rather narrow ground. The “justification” referred to in Section 2(b) must be that described in the meeting-competition proviso to that section,  or such justification as may be spelled out from the provisions of the particular section — other than Section 2(b) — creating the offense alleged. This premise is firmly grounded in the decisions.  No one claims that the proviso in Section 2(b) is applicable to the facts of the present case. Hence we look to Section 2(e), the section governing here, which contemplates as justification for a prima facie violation of that section a showing by the seller that all purchasers were accorded facilities on “proportionally equal” terms. To repeat: Congress provided only two defenses to charges against one engaged in commerce of conduct which prima facie violates Section 2(e): (1) under the proviso to Section 2(b) that the facilities were furnished in good faith to meet the facilities furnished by a competitor; or (2) within the language of Section 2(e) that in fact the facilities furnished were accorded to all purchasers on proportionally equal terms.

The Simplicity Company makes no contention that it has furnished cabinets and catalogs on proportionally equal terms to the Red Fronts and the fabric stores. Presumably if it afforded facilities on proportionally equal terms the Commission would not object. But Simplicity cannot refuse proportional equality and then argue that its refusal is justified by cost differentials — a defense available in a case brought under Section 2(a), but not in one brought under Section 2(e).

As a practical matter, “cost justification” in the present context can only mean that Simplicity may “justify” its actions by showing that many of its fabric store customers do not pay their bills, or are unprofitable to deal with because of small volume, or some similar reason. Such factors may explain Simplicity’s desire to discriminate against them in favor of bigger and more profitable accounts, but I see no evidence that Congress has decreed that factors of that sort shall be viewed as legal justification. Quite the contrary, as I see it. In fact, Section 2(e) of the Act becomes almost meaningless if such defenses are to be allowed to prevail.

I would therefore affirm the Commission’s cease and desist order.

Where Did They Get Their Simplicity Patterns?

When I was a teenager, “Mom” Pennell made my Easter outfit every year. (I contemplated inserting a photo of me in my favorite “Mom” Pennell creation, but regained my sanity.) A retired seamstress, Mom Pennell had worked for a wedding gown designer. He drew … she sewed. Mom could transform her employer’s drawings into a 3-D object long before CAD existed. My understanding of how she did that is that God the Creator gifted her to create by perceiving spatial relationships in a way that enabled her to combine a drawing with a woman’s shape (in her mind) and then cut a piece of fabric to fit that shape. 3-D geometrical talent applied to cloth. Of course Mom also had a dress form, and I always went for at least one fitting … just like 19th century dressmakers.

In the U.S., until Butterick began to publish patterns, fashionable clothing that fit properly was the purview of the wealthy. The rest of society either wore makeshift clothing that didn’t fit very well or hoped for hand-me-downs from someone higher up the income ladder. Aprons (a straight piece of cloth gathered onto a narrow piece of cloth tied at the waist) or belts often give shape to what was little more than a long, hemmed, sack. In this engraving of a maid in the 1750s, the softness around her neck is probably a square of cloth folded and draped like a scarf. The headgear? A circle (invert a pail, a basket, or a crock and you’ve got a circle pattern) gathered to fit around the head (measure with a length of twine to see how far to draw it up). I’m no seamstress, but I think I could manage.

Of course none of that was sufficient for women who were part of the growing “middle class” 19th century America. By then, a woman’s dress required buttonholes and darts and set-in sleeves. Enter (I think) the women like Mom Pennell who had the gift to look at the page and make it happen.

While the Civil War created demand for men’s ready-to-wear in the form of army uniforms, women would have to wait until later in the century (the 1880s) for much to happen in that marketplace (and then, of course, they’d still need the means to barter or buy). I know from reading western women’s pioneer diaries that they helped each other with their sewing needs. So I’m going to make an “educated supposition” that, if there was a Mom Pennell within twenty miles, she probably helped more than one pioneer woman with her dressmaking. (It’s also possible to de-construct a dress you like and use it for a pattern. Seam-ripper in hand, a pioneer woman could have taken a dress apart and used the resulting pieces as a pattern for years to come. Did they? I haven’t a clue … but I once did that with a beloved dress.) The brief research I’ve done on the history of dressmaking indicates that Godey’s Lady’s Book offered full-size patterns in the 1850s. When I learned that, I rushed to my bookshelf to check my 1875 Godey’s. Alas, no dress patterns that year, although pull-out fashion plates abound.

I did, however, find the pattern on the left in an 1869 edition of Peterson’s Magazine. How long do you suppose it took a woman to transfer the drawings into usable size … and how did she make this “one-size-fits-all” approach work for her child? The brief instructions include the admonition that, “by the letters it may be readily seen how to put it together.” Oh … really????

Mass-produced, sized, dress patterns came along thanks to Ebenezer Butterick. The family cut and folded the patterns by hand at first, moving into mass production by 1866. Millions had been sold by 1871. James McCall became a competitor. I enjoyed reading the Butterick company history here:

Thanks to Vince for suggesting this topic. (Simplicity, by the way, was founded in 1927 … I didn’t know that!)

I, for one, have new appreciation for how easily I can don an “Easter outfit” if I so choose…although I am far more interested this year in snuggling my Easter grand-babies than thinking about new clothes! Here’s the First Arrival with his big sister … hours after his April 14 arrival. The next Easter baby is due any day now … she and her cousin will be in the same church nursery soon.

Review Simplicity SA200 Pioneer II 18 Stitch Function Sewing Machine

Shopping online Simplicity SA200 Pioneer II 18 Stitch Function Sewing Machine for Sale, Buy for Simplicity SA200 Pioneer II 18 Stitch Function Sewing Machine Get it Now.

Product Description

Create memorabilia and crafts with the Simplicity Pioneer II Sewing Machine. This easy to use, 18-stitch sewing machine fits the pattern of the occasional or beginning sewer with features including 2 built in stitches, a manual buttonhole, dial-a-stitch selector and multiple accessories. Built to last with all metal casting gears, it also includes an instruction manual with step-by-step photos. Coupon for 3 free Simplicity patterns included. Imported.

Product Details

  • Amazon Sales Rank: #191799 in Art and Craft Supply
  • Brand: Simplicity
  • Model: SA200
  • Dimensions: 10.00″ h x 15.00″ w x 20.00″ l,


  • Basic sewing machine includes 18 stitch functions using two built-in stitches
  • Electronic speed control; stitch-selector dial; adjustable stitch width, length
  • Two spool pins for twin-needle sewing; multiple accessories
  • Coupon for three free Simplicity patterns; illustrated instruction manual
  • Warranties: 25 years on case, 10 on mechanical, 5 on electrical, 1 on labor
Ideal for beginners and occasional sewers, this basic, full-size sewing machine with 18 stitch functions using two built-in stitches and extra presser feet accommodates sewing interests from crafting and quilting to fashion and home decorating. Features include two retractable spool pins for twin-needle sewing; an electronic foot pedal for smooth speed control; easy declutching; adjustable stitch width and length; a stitch-selector dial for easy stitch selection; and a sewing light. The machine has a built-in carrying handle and a free arm, for such tasks as shirt cuffs and quilting, that also serves as storage for a complete accessory package (spool holders, bobbins, needles for sewing different fabrics, and four presser feet, including a button-attachment foot and a zipper-insertion foot). The two built-in stitches are straight stitch and zigzag. Included are a step-by-step illustrated instruction manual and a coupon for three free Simplicity patterns.

Simplicity offers warranties against defects: 25 years on the case, 10 years on mechanical parts, and 5 years on electrical parts. There’s also a one-year labor warranty.–Fred Brack

Simplicity SA200 Pioneer II 18 Stitch Function Sewing Machine Reviewed by William Shakespears on Fri, 08 Mar 2013 16:12:13 GMT . Rating: 4

How to set up your turntable


A little time wasted to achieve great sound.

Before you start listening to vinyl records and fully plunge into the world of analog sound, it is necessary to configure the turntable . Remember that a turntable, despite its seeming technological simplicity, is actually a very sensitive device.For optimal sound and trouble-free operation, your turntable requires a permanent and fixed place in your apartment or house. Vinyl does not like the transportation of .

Stage 1. We set the level of the player

After installing the turntable, you must set to the optimal level of the device . The faceplate (the disk on which the records are placed) must be placed strictly horizontally. The main assistant in this will be the building level of the “cross” type, or an iPhone with the Compass application running, open on the Level tab.As an additional accessory, you can also find a specialized bubble level from such manufacturers as AudioTechnica, Clearaudio, Ortofon .

Adjustment can be made with the feet of the turntable, twisting them in height. Please note that the level of deviation from the “ideal horizon” should be measured not only on the faceplate, but also at several points of the deck itself:

As soon as the level shows a strictly horizontal position, proceed to the next stage.

Step 2: Configure Cartridge

Each cartridge must go through a presetting procedure just before use. The area and angle of its contact with the tracks of the plate, and, accordingly, the depth, saturation and frequency characteristics of the sound being removed, depend on how the sound-producing needle will be located.

Although needle alignment can be done using a standard ruler, a professional protractor is available to properly adjust the cartridge.The optimum stylus-to-stem distance is 50 mm .

There are two mounting screws on the cartridge for adjusting the stylus level (depending on the model). By loosening them a little, you can move the carriage. With the needle set at 50 mm, fix the pressure screws.

The next important point is the correct setting of the azimuth of the cartridge . For this procedure we need mirror .

  1. Place the mirror on the faceplate.
  2. Move the tonearm and lower the cartridge onto the mirror.
  3. Pay attention that the head lies exactly perpendicular to .

For azimuth adjustment, refer to tonearm . There are mounting screws at the base of the cartridge on the arm (bottom) of the arm. After loosening them, turn the cartridge so that the angle between the stylus and the faceplate (mirror) is 90 degrees .

Azimuth adjustment is provided in some models of pickups. In this case, there is no need to adjust the azimuth with the tonearm.

Step 3: Tuning the Tonearm

One of the most important elements of any turntable is the tonearm . Its job is to hold the pickup over the vinyl record and move the cartridge smoothly during playback. The final sound depends on the correct tuning of the tonearm, because it is the tonearm that transmits the signal from the pickup to the phono stage.

To adjust the side-tracking angle of the tonearm, you will need to print a paper template, which you can download here. When printing, be careful: the test line should be and exactly 180 mm . The values ​​60.325 and 117.42 are actually the required distance in millimeters from the center of the spindle to the near and far points of the needle placement (cross on the mesh). Check these values ​​when printing.

The black dot area is for setting the pattern on the turntable spindle.Putting the template on the spindle, we proceed to the setup.

    1. Set the needle on exactly to the central point of intersection of the lines , first on the far region of the grid (the one closer to the edge of the plate).

    2. Note the position of the head relative to the net. The head should be strictly parallel to .

    3. Move the cartridge to the nearest area of ​​the grille (the one closest to the center of the record).

    4. Make sure the head is also parallel to the template lines.

In case the head is not parallel to the marking lines of the template, loosen the two fixing head screws (located on the cartridge) and install them at the correct angle.

When aligning the tonearm, another task is to determine the optimal level of its pressure ( downforce of the tonearm ) on the surface of the plate. The permissible weight range of is always indicated either in the instruction manual of the turntable or separately in the data sheet of the cartridge.The size of the measurement is grams , which usually ranges from 1-2.5 grams. To set the tonearm tracking force, you need:

  1. Set the anti-skate to the 0 marks (pivoting horizontal graduated wheel at the base of the arm).
  2. Lower the tonearm and use the weights to adjust it to the “free flight” position. The cartridge should be parallel to the deck of the turntable, not moving up or down.
  3. On the adjusting ring at the base of the weights (vertical ring), set the value to 0.
  4. Place the tonearm on the holder.
  5. On the adjusting ring, turn it clockwise, set the value corresponding to the specification of the cartridge.

To control the downforce, you can also use a special balance that provides an accuracy of readings to a hundredth of a gram.

In accordance with the set downforce, the anti-skating value of must also be set to . Anti-skating is a special counterweight system that prevents the pickup from moving inadvertently due to centrifugal force.

By default, , the anti-sketting value is equal to the downforce value of . For fine tuning it is advisable to use the special laser disc .

With the laser disc in place, start the turntable and lower the tonearm with sound head to the surface of the disc. Head offset is corrected by turning the anti-skating knob. Achieve a level of anti-skating so that the head does not move to the side as the disc rotates.

Step 4. Setting the needle tracking angle

All vinyl records are recorded strictly at a certain angle. Cutting angle is traditionally 20 degrees (older inserts have 15 degrees). To reproduce sound with minimal distortion, the cartridge must be correctly aligned. It should be located strictly parallel to plate .

To adjust, you will need a special bubble level, which we used when leveling the player, but much smaller.

    1. Install the record and move the tonearm.

    2. Lower the pickup head onto the record.

    3. Place the bubble level on the cartridge.

    4. Using the adjusting screws for the arm support, adjust the height to “perfectly parallel” the head.

Some turntable models do not have an adjustable arm height. Instead, the manufacturer specifies the optimum cartridges that match the parallel arm mounting.

This completes the setup of the turntable.

P.S. If, after purchasing a vinyl turntable, you cannot understand why, in fact, vinyl is praised in this way, go ahead and fine-tune the turntable. The time spent is more than compensated for by the excellent sound quality.

Successful setup and enjoy your listening!

Prepared with support from Audio Technica .

🤓 Want more? Subscribe to our Telegram…. and don’t forget to read our Facebook and Twitter 🍒 To bookmarks A little time wasted to achieve great sound.Before you start listening to vinyl records and fully plunge into the world of analog sound, you need to configure the player. Remember that a turntable, despite its seeming technological simplicity, is actually a very sensitive device. To get optimal sound and trouble-free operation of your turntable, it needs constant and …
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  • 90 099 90 000 Scenario about nothing (abridged version) / Klassnyj zhurnal / Russian pioneer

    09 December 2020 12:00

    Dmitry Breitenbikher, Senior Vice President of Private Banking at VTB Bank, interprets the topic of the issue in a tattered manner at first glance, and isn’t it too emotional? But it is precisely in this that not something that can be seen, but simply from everywhere strikes the eyes with sincerity, without which there is no person, including such, and even, perhaps, first of all, such as Dmitry Breitenbikher.Despite all his private banking. And it can’t be. Yes, it is, Dmitry, in our opinion.

    Moscow. November 2020. Saturday evening. A 45-year-old man looks out the window. Through his reflection he sees the first snow

    I remember that at school I was very fond of writing essays on a free topic. There was a sense of lightness and simplicity. “It’s just you” … and your imagination – write what you want. As a rule, this is about what is happening here and now.Because in childhood, it is the current moment of the present that is important.

    Kazakhstan. Pavlodar region. Village Rozovka. Summer 1982

    In the early morning you drive your cows to the edge of the village, where a shepherd picks them up. You come back, look at the huge sun over the scorched steppe, inhale the smell of wormwood. You hear the unhurried hooves of a retreating herd, knock down the fluffy heads of dandelions with your twig, humming something about the Red Army, and suddenly you step into a fresh cow cake.The sandal claps and stays there. And you have to make a very important decision: walk as it is, in one sandal and bare, dirty (even after wiping on the grass) foot, or try to get it, fighting nausea and getting your hands dirty too.

    The solution was found together with a stick, with the help of which a sandal was picked out and in the form of a proud, albeit dirty, banner, solemnly rushed home.

    Kazakhstan. Irtysh River (Ertis).July 1983

    But you and your family came to the Irtysh to swim. You run down a steep slope to the water, and your parents descend with your little sister behind. You can’t wait to be the first to jump into the water. Suddenly you realize that you have accelerated down the hill too quickly and you do not have time to move your legs – you roll head over heels down, collecting bumps, stones and bushes. Frightened faces of parents, sea of ​​brilliant green – bathing is canceled. The sister is crying.

    Pavlodar city.January 1, 1981 Evening

    Mom is making dinner. You take an empty champagne bottle under the table. And you begin to look at everything into it, like through a telescope. Everything seems strange, elongated and green. Then you get scared when you see some wiggling snakes at the bottom of the bottle, finally you realize that this is the reflection of your fingers, with which you held the bottom of the bottle.

    The next morning, vision is lost. Mom drags you around the familiar and unfamiliar ophthalmologists.Long eye training with reading through a mirror, putting beads on a needle, recommendations to look up at moving objects, as a result – volleyball and fencing sections and, finally, by the 7th grade, refusal of glasses. And a hike without them with the girl Yulia to the last session in the video salon.

    Pavlodar region. The village of Krasnoarmeyka. 1986

    You’re in the pit with the village boys. Scorching cold artesian water.You just showed everything that you were taught in swimming training in the pool at the Pavlodar Pedagogical Institute. He showed, of course, not only to the boys. Irka Kormiltseva sits on a towel nearby with her ugly girlfriend. Local boys respectfully, appreciating the speed and style of swimming, stretch out their cigarettes. You cough and choke. Everyone, including Irka, laughs.

    Moscow. Our days

    Paradoxically, over time, with the acquisition of education and life experience, the very phrase “free topic” leads to a mental dead end.

    The brain requires some kind of certainty, someone’s directive, or at least a general given direction.

    The author of The Paradigm of Modern Education, Ken Robinson, explains this effect by the decline with age in most people, the ability to think divergently, to think non-linearly, to find many solutions to a problem and interpret the conditions of this problem in different ways, and so on.

    That is, society, with its social norms and educational standards, cuts out of children, as on a production conveyor, a product that is most suitable for the templates of the system.

    And this is done out of good intentions in an attempt to “warn, prompt and protect from future problems of the adult and cruel world.”

    As a child, you think: when I grow up, I will be free to do what I want and when I want. But the more mature you become, the less free you feel.

    Pavlodar. K. Kamzin Street. 1989

    Here you get up at 4:30 in the morning and quietly, so as not to wake up your parents, with whom you quarreled the night before, expressing your inner protest, you leave the apartment.You are not going to your friends, but to the bus station. And you go by bus to your grandfather in Rozovka. They are looking for you for less than a day. Parents and the district police officer arrive. Heavy conversation. But it seems to you that you have won your little piece of adult freedom.

    Pavlodar region. State farm “Chernoyarsky”. 1990

    Labor and rest camp, 9th grade. Inga, whom you like, out of 10 Bs, is indignant on the bus on the way to the field of the Chernoyarsky state farm about working in the rain, in the mud without boots.You start a riot, and six more people refuse to work. In response, you are left without lunch. The village children bring potatoes, which you bake over the fire. And in the evening after the disco, kisses behind the club to blue lips. For some reason, you are lying to your friends that you had a fight with the “locals”. Apparently it sounds more masculine. At the end of the season, all six are “dismantled” by the school committee and fined 50 percent of their wages. You explain this to your parents by the arbitrariness of the school authorities against social justice.

    Almaty.Kapshagay. 1991

    Here you and your parents and a group of tourists come to Almaty, then still Alma-Ata. Go to Kapshagai. There is volleyball, and when you are almost 16, you already play for the national team of the school. She is a volleyball player from Tomsk, and she is 25. You help pump the ball. An evening walk. Conversations, laughter. Night bathing. Your father absurdly disguises your nocturnal absences in front of your mother and sister. A week of real adult life.

    Moscow.Our days

    And now you have grown up, looking at this world through the parapet, built for you by society, and turning in your hands the rifle of the goal-setting imposed on you.

    You have forgotten how to be free and live in the present.

    You are trying to catch a “free topic” in the scope of the scope. But only this optics is tuned to the specifics, to a narrow and understandable goal in the future. The flickering of translation from one goal to another gives a murky kaleidoscopic understanding of the enormity of choice and a panicky feeling of inability to decide.

    But the main thing is the lack of freedom to give up the rifle and get out of the trench.

    Of course, the thesis is controversial. And someone will say that now, with the development of social networks and horizontal dissemination of information, new educational programs, everything is no longer the same.

    And now, on the contrary, interest in reading and, in general, in the opinion of others has dropped radically against the background of the growing need for and the possibility of self-expression.

    Everyone tries to concentrate attention on himself.Your attention to your “I” and the attention of those around you – our loved ones, circle of friends, our partners and clients, audience of readers, even enemies and antagonists.

    It is human attention that is becoming the main currency of the new century.

    It is generally accepted that with the development of social networks, we have moved to a new type of narcissism, self-expression: everyone has the opportunity to create an image for themselves (the pleasure of the creator), an audience (the pleasure of an egoist) and content (the media for himself).I think this is not an invented phenomenon, just another tool.

    Novosibirsk. House of Scientists Akademgorodok. 1997

    You are standing on the stage. The thousandth audience applauds the successful and, which is not unimportant, the reprise that you invented and choreographed. And you … You are looking for the 8th row with your eyes, the 22nd seat at the aisle, where the one for whom this is all sits …

    A banquet after a skit or KVN, where … let’s put it mildly, your romantic carelessness caused emotional excitement of the broad masses.(Detailed descriptions omitted here for ethical reasons.)

    Moscow. November 2020 90 195

    Why are we so selflessly, with rapture and trepidation, writing about ourselves, about our vision of the world, our attitude to the situation? Why are we supplying the world with our photographs so violently? Why do we strive in the mirror of social networks, as in the mirror in the gym, to straighten up, flex our muscles, straighten our tie? ..

    The paradox of the era of relative information freedom is that we are still running from loneliness, and the amount of communication does not save us from it.

    After all, it just as rarely, as it was 20 years ago, turns into quality. And our shock therapy with sharp formulations and juicy HYIPs, our desire to use all the tools of sociology and psychology in the struggle to attract views only confirm the fact that we need each other.

    And if the main engine of communication in the informational and physical sense is pain and pleasure, fears and desires, food and sex, then the main goal is freedom.

    Freedom from lack of recognition and loneliness, from the burden of choice and thinking patterns.

    Freedom from a given topic.

    Dmitry Breitenbicher’s column was published in the Russian Pioneer magazine # 100. All distribution points in the Newsstand section.

    How an educational drone helps to learn to program in Python, and what is wrong with Lua

    Almost 4 years have passed since the release of the first article about the educational drone Geoscan Pioneer.During this time, the format of the constructor for assembling an educational quadrocopter has managed to gain popularity – it is well suited both for organizing the educational process with schoolchildren or students, and for using at various hackathons, competitions, or when performing research projects on its basis.

    The key elements of training today are the development of programming skills for solving problems of autonomous flight of a copter, understanding the basics of control algorithms and working with various functional modules.For young users, the entry threshold was lowered due to the possibility of using visual block programming in the plug-in for TRIK-Studio, but the creation of more complex programs required familiarity with the Lua language.

    In 2020, the line of Pioneers was supplemented with new models – the younger and older “brothers” Mini and Max appeared. And if in terms of size and weight the brothers are ranked – Mini is the smallest and lightest, and Max is the largest and heaviest, then in terms of functionality the younger is ready to give odds to his predecessor (let’s call him the Classic Pioneer).

    Firstly, already in the basic configuration Pioneer Mini has a video camera with the ability to transmit video via Wi-Fi. Secondly, it is equipped with sensors that can provide autonomous flight indoors using several navigation systems at once – ultrasound and infrared (I will tell you more about them in a separate article). In short, these are external indoor positioning systems that allow the aircraft to navigate in a local, fixed coordinate system associated with the take-off point.In the absence of a navigation system, the copter will not be lost, because has an optical flow sensor and a TOF rangefinder.

    All these functions are available to the Classic Pioneer, but require the use of separate expansion modules. The concept with additional modules made it possible to adapt the basic set for various training or competitive cases. For example, a cargo grabbing module paired with a GPS module allows you to implement the simplest case of a search operation. However, for those who are just starting their acquaintance with copters, such a variety can be superfluous and even frightening, which is why the Mini was created for such users: an inexpensive, shock-resistant copter, which out of the box is equipped with the most necessary for autonomous indoor flights.And thirdly, thanks to the presence of Wi-Fi, it was possible to add the ability to program in Python for the Mini.

    What is the connection? Let me explain now.

    Pioneer Mini is designed for indoor flight, and the use of Wi-fi as a communication channel on it was not only justified, but also opened up new opportunities compared to the Classic Pioneer, where only narrow-band, but long-range communication was provided in the 868 MHz channel. Ease of connection (without the use of additional modules), high data transfer rate and support for the MAVLink protocol together allow you to program the quadrocopter remotely, using, for example, a laptop on which the program is running.In this case, the copter, as it were, visualizes the code written by the user on the computer. At the same time, everything that happens to the copter can be monitored on the laptop screen in real time, including the image from the video camera.

    In the case of the Classic Pioneer, only Lua programming was available to users using basic implemented functions and ready-made modules, with virtually no feedback or debugging capabilities. This made it possible to master the standard teaching methodology, but as soon as the student wanted to do something of his own, problems began, which will be discussed later.

    Why Lua is not the best option for learning programming:

    Despite the great capabilities of the Classic Pioneer due to various extension modules, the approach to implementing a script on a quadrocopter often became the “bottleneck” of a training task or project.

    I will try to explain this with an example.

    There is a typical task for school robotics Olympiads – to get a picture from the camera and, based on some information from it, fly in the right direction.If you work with technical vision, then a picture immediately forms in your head: we take OpenCV, process the video stream, issue a command. But with the Pioneer, not everything is so simple …

    The autopilot controller solves only control and communication tasks, while user scripts in Lua are run inside the interpreter, which itself is part of the firmware. Therefore, the computing power of the autopilot, as well as the set of available interfaces, turns out to be limited and the logical solution is to use an external computer.For example, we can connect a module with an OpenMV H7 camera to the autopilot, which has a powerful enough controller for image processing and is capable of outputting processing results in the form of commands in Cartesian coordinates. Further surprises await us. The Pioneer Station programming environment only supports autopilot, allowing you to write code in Lua and load it into the copter. To work with the camera, you need to separately install the OpenMV IDE, and it turns out that the camera is already programmed in MicroPython … By the way, the IDE for the camera is pretty good and supports debugging, although you can only track the program’s work by LEDs – there is no debugger for Lua scripts inside the autopilot provided.A camera with an autopilot can be connected via the UART interface, and to connect it to the autopilot, an adapter board is used to mount it on the copter frame.

    In this case, the student spends most of the time to deal with the general imperfection of the platform on which he should learn, and less emphasis is placed on the direct development of programming skills. Well, in practical use, it is not very convenient to constantly bring the copter to the computer for flashing. When solving problems, these walking back and forth are very tiring.

    This is where the idea of ​​remote programming came about, when the main code is executed on a laptop, and the copter is only a source of data and an executor of commands. When implementing the new regime, there were no long disputes over the choice of the programming language. Python, of course.

    Python has become the de facto educational standard in recent years when it comes to teaching programming. Largely due to the low threshold of entry and such properties of the language as dynamic typing, simplified OOP and ease of use of libraries.On the Internet, there are now many educational courses aimed specifically at the first acquaintance with programming with Python. In the context of its applicability to robotic cases, the language has proven itself well, primarily because of its scripting roots, but if you start comparing it with Lua head-on, it becomes clear that Python has its own performance limitations. But again, when we talk about education, convenience and clarity come first, and performance is usually described by the phrase “if only it works …”

    Lua is a very fast and light scripting language largely because there is practically nothing out of the box in it no.And then Python with a package manager just leaves him no chance. Back to the above image processing task. The situation when the script should work in asynchronous mode seems to be quite logical. I mean, image processing should not “hang” the part of the code associated with sending control commands to the drone. Python already has threading and multiprocessing packages “out of the box”, which are accompanied by excellent documentation and examples, when, as in Lua, most likely I will find someone’s project on github, and if there is a good readme in it, this is already will be a huge success.Also an important factor is the fact that Python is used as a native language for ROS, which makes it much easier to understand the development of your robots.

    Another advantage of Python in educational robotics is the organization of an “ecosystem” of learning. Regarding quadcopters, many tasks are built around the creation of flight algorithms based on processing information from sensors, so it is very convenient to carry out calculations and visualize processes in one environment.

    So, the numpy library can become a full-fledged alternative to calculations in more powerful packages, such as Matlab, and the results can be very easily embedded into flight programs.Again, speaking of technical vision, many of the processes of obtaining geometric characteristics are reduced to sequential transitions from one coordinate system to another, and here the capabilities of numpy matrix calculations are very helpful. The matplotlib library, for its part, can be excellent for visualizing data obtained from a drone in real time. But in a situation where they are poured into a microcontroller to implement Lua scripts, there is no way to connect a user library to it at all.

    What makes working with the library convenient now:

    The Pioneer Mini programming library in Python is uploaded as an open-source project on github (, and can also be installed using pip from the PyPi repository ( This, in comparison with the use of Lua scripts, made it possible to implement full-fledged versioning and gave us confidence that the user himself can find out about the current version of the library.

    Implementation of the library is a class of a quadrocopter, which contains methods for obtaining an image from a quadrocopter camera, flying, controlling LEDs and receiving raw data from sensors. Having mastered working with them with the help of the teacher, nothing prevents the student from introducing his ideas into the quadcopter script: whether it be object recognition or ARUCO markers, the use of neural networks, the construction of various controllers, etc. In addition to this, a method for launching a script previously uploaded to a Lua copter over the air was implemented (in the future, I also want to implement script loading so that the already written educational methods can be used more conveniently).

    Also, based on the experience of developing flight tasks in Lua, there were often situations when a student made a “fatal” error in the code, which could lead to a complete crash of the copter. Using Python, it is convenient to use the interrupt mechanism for pressing keys on the keyboard, which allows you to save the quadcopter in such situations, or to correctly terminate the script. What is equally important is to explain to students the importance of protective mechanisms by example and provide for them from the very beginning of work.

    During the flight, the library logs the events that occur to the terminal by default, which obviously speeds up the process of debugging user programs by an order of magnitude. When working with a camera, the library allows you to display a video stream on the screen, and using standard OpenCV tools for processing it, it is quite simple to visualize the analysis of the picture.

    As the most recent example, I will briefly tell you about the experience of working with Python on Pioneer Mini in FML No. 239 in St. Petersburg. The schoolchildren of the Robotics Center in January of this year worked with the installation of all the necessary software (PyCharm Community and Pioneer Station 1.11.0.), Flashed the ESP-32 to version 0.2.7., Learned to connect the computer to the drone. As a result, in one lesson, they were able to figure out and run the camera calibration script in Python.

    Now they have the opportunity to try other examples of scripts and create their own unique cases, for example, to implement the Pioneer Mini flight along the line (using the OpenCV and pioneer_sdk libraries).

    All students say that for them the advantages of working with Pioneer Mini are the breadth of the copter’s capabilities, the ability to fully implement computer vision functions using the OpenCV library and the compactness of the drone.Everyone has a great interest in the emergence of additional modules (for learning Python and video vision).

    Thought Leaders in the Cloud: Talking with Roger Jennings, Windows Azure Pioneer and Owner of OakLeaf Systems | Azure Blog & News

    Roger Jennings is the owner of OakLeaf Systems, a software consulting firm in northern California. He is also a prolific blogger and author, including a book on Windows Azure.Roger is a graduate of the University of California, Berkeley.

    In this interview we discuss:

    • What gets people to have the “Ah-ha” moment to understand what the cloud is about
    • Moving to the cloud to get out of the maintenance business
    • Expected growth of cloud computing
    • The suitability of the cloud for applications with compliance requirements
    • How the cloud supports entrepreneurism

    Robert Duffner: Roger, tell us a little bit about yourself and your experience with cloud computing and development.

    Roger Jennings: I’ve been consulting and writing articles, books, and what have you about databases for about the past 15 years. I was involved with Azure from the time it started as an alpha product a couple of years ago, before the first PDC 2008 presentation.

    I wrote a book for Wrox called Cloud Computing with the Windows Azure Platform, which we got out in time for the 2009 PDC meeting.

    Robert: You’ve seen a lot of technology come and go.What was it about Windows Azure that got your attention and made it something that you really wanted to stay on top of?

    Roger: My work with Visual Studio made the concept of platform-as-a-service interesting to me. I had taken a look at Amazon web services; I had done some evaluations and simple test operations. I wasn’t overwhelmed with AWS Simple DB because of its rather amorphous design characteristics, lack of schema, and so on, which was one of the reasons I wasn’t very happy with Windows Azure’s SQL Data Services (SDS) or SQL Server Data Services (SSDS), both of which were Entity-Attribute-Value (EAV) tables grafted to a modified version of SQL Server 2008.

    I was one of those that were agitating in late 2008 for what ultimately became SQL Azure. And changing from SDS to SQL Azure was probably one of the best decisions the Windows Azure team ever made.

    Robert: Well, clearly you’re very well steeped in the cloud, but probably the majority of developers haven’t worked hands-on with the cloud platform. So when you’re talking about cloud development, what do you say that helps people have that “Aha!” moment where the light bulb turns on? How do you help people get that understanding?

    Roger: The best way for people to understand the process is that, when I’m consulting with somebody on cloud computing, I’ll do an actual port of a simple application to my cloud account.The simplicity of migrating an application to Windows Azure is what usually sells them.

    Another useful approach is to show people how easily they can move between on-premises SQL Server and SQL Azure in the cloud. The effort typically consists of just changing a connection string, and that simplicity really turns them on.

    I do a lot of consulting for very large companies who are still using Access databases, and one of the things they like the feel of is migrating to SQL Azure instead of SQL Server as the back end to Access front ends.

    Robert: It’s one thing to move an application to the cloud, but it’s another thing to architect an application for the cloud. How do you think that transition’s going to occur?

    Roger: I don’t see a great deal of difference, in terms of a cloud-based architecture as discrete from a conventional, say, MVC or MVVM architecture. I don’t think that the majority of apps being moved to the cloud are being moved because they need 50, 100 or more instances on order.

    I think most of them will be moderate-sized applications that IT people do not want to maintain – either the databases or the app infrastructure.

    Robert: That’s a good point, even though an awful lot of the industry buzz about the cloud is around the idea of ​​scale-out.

    Roger: I’m finding that my larger clients are business managers who are particularly interested in cloud for small, departmental apps. They don’t want to have departmental DBAs, for example, nor do they want to write a multi-volume justification document for offshoring the project.They just want to get these things up and running in a reliable way without having to worry about maintaining them.

    They can accomplish that by putting the SQL Azure back end up and connecting an Azure, SharePoint or Access front end to it, or else they can put a C # or VB Windows app on the front of SQL Azure.

    Robert: According to the Gartner Hype Cycle, technologies go through inflated expectations, then disillusionment, and then finally enlightenment and productivity.They have described cloud computing as having already gone over the peak of inflated expectations, and they say it’s currently plummeting to the trough of disillusionment.

    Roger: I don’t see it plummeting. If you take a look at where the two cloud dots are on the Gartner Hype Cycle, they’re just over the cusp of the curve, just on the way down. I don’t think there’s going to be a trough of disillusionment of any magnitude for the cloud in general.

    I think it’s probably just going to simply maintain its current momentum.It’s not going to get a heck of a lot more momentum in terms of the acceleration of acceptance, but I think it’s going to have pretty consistent growth year over year.

    The numbers I have seen suggest 35 percent growth, and something like compounded growth at an annual rate in the 30 to 40 percent range does not indicate to me running down into the trough of disillusionment. [laughs]

    Robert: So how have Azure and cloud computing changed the conversations you have with your customers about consulting and development?

    Roger: They haven’t changed those conversations significantly, as far as development is concerned.In terms of consulting, most customers want recommendations as to what cloud they should use. I don’t really get into that, because I’m prejudiced toward Azure, and I’m not really able to give them an unbiased opinion.

    I’m really a Microsoft consultant. The Access book, for instance, has sold about a million copies overall in English, so that shows a lot of interest. Most of what I do in my consulting practice with these folks is make recommendations for basic design principles, and to some extent architecture, but very often just the nitty-gritty of getting the apps they’ve written up into the cloud.

    Robert: There was a recent article, I think back in September in “Network World,” titled “When Data Compliance and Cloud Computing Collide.” The author, a CIO named Bernard Golden, notes that the current laws haven’t kept up with cloud computing.

    Specifically, if a company stores data in the cloud, the company is still liable for the data, even though the cloud provider completely controls it. What are your thoughts on those issues?

    Roger: Well, I’ve been running a campaign on that issue with the SQL Azure guys to get transparent data encryption (TDE) features implemented.The biggest problem is, of course, the ability of a cloud provider’s employees to snoop the data, which presents a serious compliance issue for some clients.

    The people I’m dealing with are not even thinking about putting anything that is subject to HIPAA or PCI requirements in a public cloud computing environment until TDE is proven by SQL Azure. Shared secret security for symmetrical encryption of Azure tables and blobs is another issue that must be resolved.

    Robert: The article says that SaaS providers should likely have to bear more of the compliance load that cloud providers provide, because SaaS operates in a specific vertical with specific regulatory requirements, whereas a service like Azure, Amazon, or even Google can’t know the specific regulations that may govern every possible user.What are your thoughts on that?

    Roger: I would say that the only well-known requirements are HIPAA and PCI. You can’t physically inspect the servers that store specific users’ data, so PCI audit compliance is an issue. These things are going to need to be worked out.

    I don’t foresee substantial movement of that type of data to the cloud immediately. The type of data that I have seen being moved up there is basically departmental or divisional sales and BI data.Presumably, if somebody worked at it hard enough, they could intercept it. But it would require some very specific expertise to be an effective snooper of that data.

    Robert: In your book, you start off by talking about some of the advantages of the cloud, such as the ability for a startup to greatly reduce the time and cost of launching a product. Do you think that services like Azure lower the barrier to entrepreneurship and invention?

    Roger: Definitely for entrepreneurship, although not necessarily for invention.It eliminates that terrible hit you take from buying conventional data center-grade hardware, and it also dramatically reduces the cost of IT management of those assets. You don’t want to spend your seed capital on hardware; you need to spend it on employees.

    Robert: You’ve probably seen an IT disaster or two. Just recently there was a story where a cloud failure was blamed for disrupting travel for 50,000 Virgin Blue airline customers.

    Roger: I’ve read that it was a problem with data replication on a noSQL database.

    Robert: What are some things you recommend that organizations should keep in mind as they develop for the cloud, to ensure that their applications are available and resilient?

    Roger: Automated testing is a key, because the cloud is obviously going to be good for load testing and automated functional testing. I’m currently in the midst of a series of blog posts about Windows Azure load testing and diagnostics.

    Robert: What do you see as the biggest barriers to the adoption of cloud computing?

    Roger: Data privacy concerns.Organizations want their employees to have physical possession of the source data. Now, if they could encrypt it, if they could do transparent data encryption, for instance, they would use it, because people seem to have faith in that technology, even though not a lot of people are using it. Cloud computing can eliminate, or at least reduce, the substantial percentage of privacy breaches resulting from lost or stolen laptops, as well as employee misappropriation.

    Robert: That’s all of the questions I had for you, but are there some interesting things you’re working on or thinking about that we haven’t discussed?

    Roger: I’ve been wrapped up in finishing an Access 2010 book for the past three to four months, so other than writing this blog and trying to keep up with what’s going on in the business, I haven’t really had a lot of chance to work with Azure recently as much as I’d like.But my real long-term interest is the synergy between mobile devices and the cloud, and particularly Windows Phone 7 and Azure.

    I’m going to be concentrating my effort and attention for at least the next six months on getting up to speed on mobile development, at least far enough that I can provide guidance with regard to mobile interactions with Azure.

    Robert: People think a lot about cloud in terms of the opportunity for the data center. You mentioned moving a lot of the departmental applications to the cloud as kind of the low hanging fruit, but you also talked about Windows Phone.Unpack that for us a little bit, because I think that’s a use case that you don’t hear the pundits talking about all the time.

    Roger: IBM has been the one really promoting this, and they’ve got a study out saying that within five years, I think it’s sixty percent of all development expenditures will be for cloud-to-mobile operations. And it looked to me as if they had done their homework on that survey.

    Robert: There are a lot of people using Google App Engine as kind of a back-end for iPhone apps and things like that.It seems like people think a lot about websites and these department-level apps running in the cloud. Whether it’s for consumers or corporate users, though, they are all trying to get access to data through these devices that people carry around in their pockets. Is that the opportunity that you’re seeing?

    Roger: Yes; I think that’s a key opportunity but it’s for all IaaS and Paas providers, not just Google. A Spanish developer said “Goodbye Google App Engine” in a November 22, 2010 blog post about his problems with the service that received 89,000 visits and more than 120 comments in a single day.

    Robert: Well, I want to thank you for taking the time to talk today.

    Roger: It was my pleasure.


    90,000 LP151 – a landing page builder for those who appreciate simplicity – Tribune at

    Hello, this is Egor Kamelev, author of LP151, a landing page builder. In 2018, I decided that I wanted to make a tool that would eliminate the human factor in creating one-page sites and would not allow users to “shoot themselves in the foot”.By what means?

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    • We need to relieve people of the desire to do design before the structure is thought out and the content is prepared.

    • Introduce such restrictions into the design that will not allow inexperienced users to create an inconvenient and unreadable interface of the finished landing page.

    • Replace landing page experts with an automatic generator based on unbiased statistics. Collect data from a large number of pages on LP151 from different niches, regions, target audiences.

    • Provide a built-in AB testing mechanism (this is when two versions of the same page are compared with slight differences to find out which one works best) that even beginners can handle.

    • In case of success with the first points, go to more complex solutions, including work with advertising and your own crm-system.

    Ideally it should work like this

    Let’s say I’m going to sell a cleaning service for apartments in St. Petersburg.I go to LP151 and choose the type of service, region, language there, describe my target audience and indicate what information I am ready to upload to the page right away. The system looks into its huge database and sees that landing pages with similar parameters consist of a certain set of modules. Trade offers, benefits, price comparisons, reviews, etc. And at the same time, the best selling among them are: white, with green buttons and consisting of no more than 10 modules. Then he offers me a template based on this data and asks me to fill it with content.

    At the same time, the service should suggest exactly how to write texts, which photos are best suited, and ideally, part of the search and preparation of content should be done for me.

    After I fill out the template and publish the landing page on the web, LP151 will recommend me to automatically test what happened.The system itself will create an alternative set of modules, swap something, repaint the buttons. Then he will ask you to correct the content and publish a new, alternative, version of the landing page. A certain percentage of visitors will go to it (I will indicate this percentage manually), and LP151 will compare the versions and tell you which of them people stay longer and buy more often.

    This principle can be described in a simple diagram:

    • User creates a landing page

    • Landing page gets tested

    • Insight is created on the basis of testing

    • Insight is used to create new landing pages

    • The cycle repeats, with each circle increasing the conversion of new landing pages

    And now the client has a result created without the participation of a designer, designer, layout designer, programmer and analyst (what a cost saving!).A result that is easy to edit. The result that can be obtained by working even from a mobile phone.

    And you can move on. The target audience and niche are known – now you can customize advertising as well. Automatically create banners, get recommendations on sites and ad formats. Create a series of related landing pages, build sales funnels.And all this, based on unbiased statistics for the niche and the region.

    The final picture looks tempting. But how to get there? After all, to make a recommendation system, you need to have a large database of landing pages, verified by AB tests. And this requires a built-in AB testing system. And in order to understand what parameters are used for tests, you should have your own system of statistics and analytics.

    But this is in the future. And what has already been done for today?

    Back in 2018, at the idea stage, I understood how difficult the task would be. But that only fueled my enthusiasm. At the time of this writing, my team and I continue to move forward every day.The modular landing page builder is ready. And you can use it now or watch a 20-minute video review.

    The service allows you not to think about the amount of content, the layout adjusts to it automatically.

    Also, users do not need to think about adapting landing pages for different screen resolutions.This happens automatically, and we’ve worked hard to make the landing pages look good regardless of screen resolution.

    The design scheme in the form of matching colors, fonts and element sizes is applied to the entire landing page. With each new version, we give users less and less opportunities to create an ugly landing page from which it is difficult to read information (although the inventiveness of our clients has no boundaries 🙂

    The service does not allow users to drag elements around the screen, resize them and paint them in different colors.Instead, their focus is on filling out user-friendly forms with content. With each new version, the number of techniques that prevent our clients from spoiling the design increases, making it easier to bring the work on the landing page to the end.

    I am often asked how LP151 differs from any other

    landing page builder

    And I answer: simplicity.It is simple. If you don’t believe it, check it out for yourself.

    The next step in the work of our team is our own statistics and analytics system, tailored specifically for landing pages. And then, on its basis, built-in AB testing will be implemented, which does not require external services. At the same time, every month we are constantly working on improvements: we fix bugs and add new modules and templates to the system.The line where I am not ashamed of the quality of the project has long been passed, and I will be happy to talk about it in the future.

    Logo Design – 5 Tips for Symbolism and Shape in Logos

    Logo Design: Everything You Need to Know

    Need to design a new logo? We’ll tell you everything you need to know before embarking on a brand project.

    Shape and symbology in logo design

    Some of the world’s most iconic brands are recognizable even when the company name is removed from the logo. For example, one exclusive club has acquired ownership of a certain shape, so that it doesn’t even need to be fully realized in the shape of a logo to be subconsciously associated with its brand.

    Here are five logo design tips to help you master shape and symbology.

    Student Carolyn Davidson was paid just $ 35 to design a Nike logo: a surprisingly simple shape drawn with a few quick strokes of a pen.

    There are some golden rules that all the best logo designs adhere to:

    Simplicity in the logo

    First, and perhaps most importantly: simplicity. her. You want ease of recognition, as well as versatility in scale and application. Consider: Will it work the same way when used in a cushy way in a website footer, or how will it be decorated on the front of a building?

    A great way to test the simplicity of your concept is to keep subtracting elements until you reach the most basic form.Be tougher here. Is it still recognizable if you sketch it quickly with a few rough strokes? What are its most unique, defining traits? In general, the simpler the logo, the more memorable it will be.

    Sample Logo Design – Creating a Logo for an Application Development Company

    Understanding the Psychology of Shape

    There are certain visual cliches in logo style to ensure that any design expert will grind his teeth. Avoid common delinquents like light bulbs to present “ideas” or globes as “international” at all costs.

    But the psychology of form goes far beyond the obvious. The yellow triangle, red square and blue circle are often used as symbols of the influential Bauhaus School of Design – a product of Wassily Kandinsky’s research, who argued that shape and color can overcome cultural and linguistic barriers.

    Kandinsky argued that bright, rich yellow complements the angular accuracy of the triangle; cool blue is perfect for a circle; while the earthy, visceral red blends nicely with the square.We’ll look at color theory in more detail later.

    Sample logo design – Branding and logo for a geological company

    Basic grids and structure

    Design agencies increasingly openly publish their sketchbooks, whether on online platforms such as Behance or Dribble, or within themed research the project on their own websites or in the design press.

    The most recent Twitter icon is built around a series of interlocking circles, which, according to this diagram, correspond to the ‘golden ratio’ 1: 1.618

    Often these developments involve the technical side of the composition of the project, revealing and discussing the mesh that underlies its design, as well as the specific curves and angles that define the shape.

    Projects like this can be invaluable reference points for your own work and can help bring abstract design principles such as the golden ratio to life.

    Logo Design Example – Designing a Logo for a Real Estate Agency

    Using Negative Space

    Even the most subtle use of negative space can be incredibly effective.It only takes a small notch for NBC to transform six rainbow drops into a peacock Clever use of negative space in a tag can bring a smile, using wit to increase brand awareness. Used correctly and appropriately, negative space can also add meaning to logo design, reinforcing the theory that simplification by subtraction can lead to a more memorable brand.

    Example Logo Design – Designing a Logo for an IT Company

    Use wit and humor

    Turner Duckworth’s Amazon logo is an often cited example of cheeky wit in branding

    Negative space is just one way to elicit an understanding smile.The late, great Alan Fletcher, founding partner of Pentagram, was one of the leading pioneers in the use of simple wit in graphic design, a practice that lends itself perfectly to logo design.

    The modern Amazon logo is more than just an emblem, it is built on the philosophy of Bezos, who dreamed that his online store should have a huge range of products, as we used to say “from A to Z” (in the Latin alphabet from “A” to “Z”). That is why we see an arrow in the logo leading from the letter “A” to “Z”.If you look closely, you will see that the bright orange arrow also forms a smile. This image symbolizes Amazon’s efforts to maximize customer satisfaction, as well as the fact that visitors will be greeted with a smile (albeit a virtual one) when they enter the website.

    “Wit is big business, integral to the success of giants like Google, Apple and Coca-Cola … wit is alchemy that turns suitcases into adventure vehicles, vacuum cleaners into family friends.”

    Check out some examples of logo design at Artrange Digital!

    We also recommend watching the video with 7 rules for logo design:

    Valeria Shishko

    Translation of the article Creative Blog

    Flyer design. 11 stunning flyers designed to inspire creativity.

    Flyers have been used in advertising for many decades and they are still popular today and are regularly used to promote products by thousands of companies around the world.The reason is simple: the flyer works well, if, of course, it is well thought out.

    As soon as you decide to create an advertising flyer for your business, it immediately becomes clear that there is something to think about. You need to find a printing company where you can print flyers, decide on the main advertising slogan, calculate your costs, and hire a designer. Better yet, find a company that will do all of this for you in one place.

    But even with a professional designer on board, creating a working flyer is not always easy.People are in contact with flyers on a daily basis, so it is very important that yours stands out from others. If you want to have even a small chance to catch someone’s attention with this type of advertising, you need to create something unique and beautiful.

    We have tried to summarize the experience of creating successful advertising leaflets with a reliable inspire you to create such.

    # 1 – Mehrblick

    In order for a flyer to be noticed, it must be attractive, and this flyer from Germany illustrates this property.

    The use of bright colors (mainly yellow, as well as red and black), just attracts the attention of the audience. The bizarre illustrations and fonts on display evoke a sense of curiosity, prompting the recipient to explore further.

    The flyer, as expected, contains all information about the event, including time, date and additional information about the event itself.

    # 2 – MCA

    Leaflets don’t have to be one-sided, as this multi-page flyer proves, in the form of a concertina.

    The flyer itself is pretty minimalistic. The design contains a lot of white space with a minimal amount of text. The interleaving of white space with color images on the pages initially attracts attention.

    By using only one typeface with large typography, the flyer remains simple and readable.

    # 3 – Vulture Labs

    Vulture Labs has created a unique and eye-catching flyer that, like the previous one, opens in concertina style.

    When opened, it showcases some stunning photographs stretched over several pages. The flyer contains a minimum amount of text, and the headings are in a subtle orange color for maximum readability.

    The background of the flyer is dark gray. At first glance, this is a strange choice, but it is he who is the component that makes the design unique.

    # 4 – Cancer Awareness Foundation

    Here is a sample of how a flyer should be.

    As in the previous example, the flyer uses bright yellows to attract attention. And the sans-serif typeface present in the design, executed exclusively in the lower case of the text, maintains a balance between the advertising composition and the brand.

    The interior of the flyer uses yellow, black and white to further ensure brand compliance.

    # 5 – Lovejoy

    The golden rule of any marketing campaign is to make everything as clear and understandable as possible.And this flyer from Lovejoy perfectly demonstrates this approach.

    This is a flyer advertising the event. However, instead of listing, we see information scattered in a haphazard manner. All information (where, who, when) is contained under separate sections that are scattered throughout the space.

    Moreover, the background illustrations correspond to these three sections, which makes the flyer completely simple and straightforward. And the bright red heart in the center immediately attracts the client’s attention.

    # 6 – Volkswagen

    Most leaflets tend to follow a relatively standard rectangular shape and size. This one is clearly deviating from the norm.

    A rather small flyer hints at the nature of the products it is promoting (green cars).

    Using less paper than traditionally sized flyers, the design not only introduces the eco-friendly technology of Volkswagen vehicles, but also demonstrates an eco-friendly approach to papermaking itself (using less paper than a regular flyer).

    In addition, the design uses a white and green color scheme, which once again emphasizes the nature of the product.

    # 7 – Eco Freako

    Another flyer using the eco-theme, this time for the Eco Freako brand.

    Like the Volkswagen flyer (# 6), it uses a predominantly green and white color scheme, albeit with the addition of blue. Again, this all fits the definition of “green” design, which is in keeping with the nature of the flyer.

    It is also worth noting that the flyer is printed on recycled paper, which once again demonstrates the company’s main goal.

    # 8 – Pact

    Much like examples # 2 and # 3, this accordion-folding flyer is giving way to a pretty design.

    An impressive color scheme is used here: predominantly purple and white, but interspersed with other colors, the presence of which is provided by the stunning photographs in the design.

    The flyer looks pretty cheeky thanks to the sans-serif font used. For depth, this fairly simple design adds patterns and ornaments that work well.

    # 9 – TVNZ

    This flyer, like the Volkswagen Flyer (# 6), deviates from the norm in terms of shape and size.

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