Silicone pop: Pop it, a hit: how a rainbow, reusable bubblewrap fidget toy became a playground must-have | Toys


Pop it, a hit: how a rainbow, reusable bubblewrap fidget toy became a playground must-have | Toys

When I had my first child, the thing that filled me most with dread was television. You read that right: it wasn’t the loss of my independence; the prospect of sleepless nights; or the fear of what might happen to them in the big bad world.

Rather, I was preoccupied with all that tailored to children marketing I knew would make my kids want brightly coloured crap that would capture their attention for about three days, sit in a messy toy box for three years, then lie in landfill for eternity.

Thankfully, the slew of streaming services has saved me from all that advertising I once feared, but once every while a toy trend will come at you so forcefully even hiding out in a nuclear bunker won’t save you.

And right now, that trend is the fidget pop it. I guess it was only a matter of time before someone figured out they could make a less disposable version of bubble wrap, sell it to kids and make their parents pay for it. But I doubt even that savvy business person could predict how popular fidget pop its would be.

For those lucky enough to be unfamiliar, the fidget pop it is essentially a silicone-based tray of half-sphere “bubbles” that can be pushed in, thrilling kids with the resulting popping sound.

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They’re sold mainly online – Facebook Marketplace, Amazon, eBay, AliExpress and the like – available in a variety of colours, sizes and shapes (including the unicorn; insert eyeroll emoji here), and once a kid’s done popping one side, all they have to do is turn it over to have another go.

Given how many of us have been enthralled by a piece of bubble wrap at least once in our lives, the success of this new toy isn’t all that surprising. But thanks to TikTok and Instagram – platforms already bewitched by ASMR slime videos – pop its are a new level of must-have.

The Therapy Store owner Nick Taylor says he’s had so much interest from schools, businesses and members of the public alike he can hardly meet demand for the toys.

“We have boxes of them disappearing every day and are having to use multiple suppliers to keep them in stock,” he says. “In some hands they are just a popular toy, but there are some children who may actually really benefit from them.”

That “sensory” benefit is what makes this toy different from say, a L.O.L. Surprise! doll, but similar to 2017’s toy craze, the fidget spinner.

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According to Dr Katherine Isbister, professor of computational media at the University of California, fidgeting behaviour is quite widespread, and the fact that this is becoming more recognised has led to an increase in innovation around products like the pop it, that are intentionally designed and marketed to support fidgeting.

“Often people just use what’s ready to hand – a paper clip, a USB stick, the sleeve from a takeout coffee,” she explains. “People say that fidgets help them to pay attention and focus, and they also say fidgets can help them calm down or work with feelings like anger.”

Children are no exception. Isbister states that there hasn’t been enough “scientifically rigorous research” into fidget toys yet, but she does say that her studies with kids and their caregivers around fidgeting imply that “the right kinds of fidgets seem to help kids to focus and manage emotions”.

Indeed, fidget toys have been available for kids to use for therapeutic purposes for a while now, with local and international therapy stores like Taylor’s offering pop its, and other similar toys like Pop Toobs and Simpl Dimpls.

Isbister is currently working with specialists in children’s social-emotional learning, including Dr Julie Schweitzer of University of California Davis, to do research on the impact of fidget objects on attention for people with ADHD.

She says that some therapists recommend fidget items for people managing ADHD, with the caveat that these devices don’t attract other people’s attention with motion or noise. This could explain the rapid rise and demise of the fidget spinner.

Whether the pop it will suffer the same fate as that loud, whirring toy remains to be seen – they’re certainly quieter.

This time around, I am holding my breath for my own personal reasons. Though I managed to avoid even the Wonder Woman-themed fidget spinners four years ago, my kid is in year two now, and more aware of what’s cool (read: not me). So I’ve caved for the sake of five minutes’ peace.

And in case you’re wondering, it is in the shape of a unicorn. Didn’t I say that some toy trends are just unavoidable?

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#fidgettoys are going viral on TikTok. Here’s why pop-its, stretchy string and silicone snappers are big business

As he opened the email, Mordecai’s 15-year-old daughter walked past and stopped to look at his screen. “Crikey Dad, are you doing those?” she asked. “They’re all over TikTok.” It was a valuable insight; all new toy trends now begin on, and are spread by, social media. “That’s exactly what we need to know,” Mordecai told his daughter – who has not, he admits, been offered a finder’s fee.

Mordecai’s first thought, when he took the sample out of the packet, was that the pop-it felt “addictive … you got it, immediately”. HGL began work on bringing pop-its to the UK as quickly as possible.

It was the start of February. This is normally a difficult time to make anything in China, as factory workers head home for Lunar New Year. But HGL works with more than 150 factories in the country, and the Chinese government’s advice against travelling – combined with the promise of overtime – meant many workers stayed put.

HGL could start manufacturing almost immediately, and by the end of the month, the first shipment was ready. Such was the emphasis on speed that the first consignments were flown, rather than shipped, to the UK. Every pop-it in the first batch – a quarter of a million toys – was sold before the plane had landed.

More air shipments followed, and playgrounds across the country started to fill with the noise of popping silicone. Sea shipments began arriving in early May. “And we’ve just kept adding to the list of fidget items in that craze,” says Mordecai. Since the beginning of March, HGL alone has sold more than 6 million pop-its – about one every two seconds. While HGL has the biggest range of pop-its, it accounts for less than half the market.

But, although the rapid marketing of fidget toys could not have happened without social media, they rely on bricks-and-mortar retailers to sell them. The internet accounts for about only 10 per cent of sales.

As Mordecai speaks to me on the phone, listing the fidget toys HGL now sells – popping key rings, pea-pod poppers (which involve squeezing little rubber peas from a rubber pod), silicone snappers, infinity cubes, and an articulated plastic chain called Wacky Track – something crackles and pops in the background. “I’ve got them next to me on my desk,” he admits. “I pick them up sometimes and play with them. They’re fun. They de-stress you.”

Why do we fidget? It’s a question that has been studied formally since at least 1885, when Victorian eugenicist Francis Galton attended a “tedious” lecture in a crowded theatre (he politely declined to say which one). From his seat at the back, Galton observed how the audience were still when the speaker held their interest, but began moving when their attention wandered.

“When the audience is intent,” he later wrote to Nature magazine, “each person forgets his muscular weariness and skin discomfort, and he holds himself rigidly in the best position for seeing and hearing”. But when the audience is bored, the individuals “begin to pay much attention to the discomforts attendant on sitting long in the same position”.

Galton’s view of fidgeting – a “mutiny against constraint”, in which thought gave way to physical movement ­­– was shared by the educators of the time. Victorian education, like Victorian medicine, had little interest in asking why something might be happening, and looked instead to address the symptoms with a punitive cure. Rather than question their own stultifying, repetitive methods, teachers caned the fidgeting out of their pupils, or tied their hands into “finger stocks” to force them to remain still. Schools were built with windows high in the walls to prevent children from looking out.

Most big religions have some form of prayer beads, which are used for focusing and counting. AP

But people have also used fidgeting to manage their thoughts, and to concentrate, for centuries, if not millennia. Most big religions have some form of prayer beads – the word “bead” is derived from the Middle English word for a prayer – which are used for focusing and counting. Komboloi in Greece and baoding in China have kept hands occupied since at least the Middle Ages.

Many animals fidget, too, and for a reason. A 2019 study at the Cold Spring Harbour Laboratory, a leading medical research institution in the US, watched the brains of laboratory mice as they made decisions, such as whether to press a bar, or to lick something. The researchers found these choices weren’t simple and instant, like a switch; they were something a whole area of the brain, and much of the body, builds up to with increased activity and “uninstructed movements”. Our brains and our bodies think together, and fidgeting is part of that process.


In 1992, the American psychologist Kathleen Dillon asked 30 undergraduate students at Western New England College to pop two small sheets of bubble wrap, measuring their moods via a checklist against which they rated how energetic, tense, tired and calm they felt. Dillon found that, after five minutes of popping, “subjects reported feeling significantly more energised, less tired, and more calm”.

One explanation, she thought, could be found in the way many animals act when they see danger: they freeze. This response (“motor inhibition”) may help them avoid being seen by predators, but it also allows them to focus and decide on a course of action ­– “fight or flight”.

In people who are subject to chronic stress, the body spends months or years anticipating such a response, leading to “a similar, but less intense, pattern of motor inhibition”, Dillon wrote. A person who is constantly trying to focus, fighting the danger response coded into their muscles, may find that twiddling a pen or popping some bubble wrap works to “reduce stress by releasing this muscle inhibition”.

As the director of the Centre for Computational Experience at the University of California, Santa Cruz, Katherine Isbister studies the ways in which technology meets or frustrates this deep-seated need to play with objects. In the language of human interaction science, the pops and squeezes that make an object fidget-friendly are called “affordances”, and these are often paired with emotions.

“When people are angry, they like to squeeze something hard,” she explains. Meanwhile, a soft, furry texture can be calming, and a pen top can be mesmerising, because it has this mechanical interaction, combined with sound and force feedback, she says.

“My opinion is people are fidgeting when they can’t do other things, in the absence of enough sensory stimulus,” says Isbister.

Most people in Victorian England worked outdoors, and sitting still at a desk was a new skill that had to be learned. But modern society has arrived at the opposite end of this spectrum; the technology around us has flattened our sensory landscape. In the drive to make every action faster and easier, much of the manual work of everyday life has been designed out of it.

This process has been accelerated in recent years, says Isbister. Before the iPhone, for example, phones came in different shapes, “they had all these buttons”. “Think of cars,” she adds, “a Tesla has a giant touchscreen. They’ve gotten rid of all the fidgety, fiddly things in the car. We’ve been accidentally stripping our world of all its tactile appeal.”

The first iPhone had a single button on the front, but the latest models present a surface with no border, button, speaker or camera; only information is visible. Prototypes suggest that in a few years, many smartphones will have screens on both sides, and no buttons anywhere.

Over the same period that smartphones have become ubiquitous, schools have placed less emphasis on both gross motor skills such as running or jumping and the fine motor skills involved in music, art, design and technology.

Occupational therapists have warned many young children lack the strength and dexterity to write with a pen or pencil, and a study of 10-year-olds recorded a “significant” decline in grip strength since 1998. Roger Kneebone, a professor of surgical education at Imperial College London, warned in 2018 that many medical students could not cut or sew because they used their hands so little.

The children I spoke to about the appeal of pop-its all used the same word: “satisfying”. Isbister points out it is not just kids who are “seeking that kind of rich, material stimulation”. Confined to our homes during the pandemic, adults began baking and gardening, bought pets and did jigsaw puzzles. This desire for the sensual and satisfying isn’t new, but something essential that has largely been screened from our lives.

Lily, 10, told me she first saw a pop-it on YouTube. Toys are big on the platform. A video of a Ukrainian seven-year-old called Diana and her brother, Roma, unpacking pop-its from mystery boxes and playing with them has more than 150 million views. Diana, with her 83 million subscribers, is arguably one of the world’s most popular entertainers, but there are thousands upon thousands of smaller channels on which fidget toys are “unboxed” and played with.

James Williams worked on “persuasive design” at Google, refining the company’s advertising technology, before moving to the Oxford Internet Institute, where he became a well-known critic of Big Tech and its growing power to seize and hold our attention. Like Isbister, he sees the pop-it craze as an attempt to regain what’s been lost – or taken – in the rapid technological progress of the past 20 years.

When he gives a talk about how tech companies capture and manage people’s attention, parents of young children will sometimes approach him afterwards. “They’ll say, ‘Why is my kid into all these YouTube videos of another kid’s hands, playing with a toy?’”

One answer, Williams says, is that many of our interactions with people and objects are now virtual, and this makes it “easier to get the simulation of the thing … It scratches the itch more quickly, but it only scratches half of the itch. It’s the potato-chip version of the thing, as opposed to the nutritious meal.”

In this potato-chip world, people feel a lack of control. When children watch others playing video games or unboxing toys, the first-person viewpoint shows only their hands. “The hand is, I think, emblematic of a certain kind of sense of agency.”

This feeling of lacking control is created, Williams says, by the “sensory overload” of the on-screen world – the constant notifications, the bottomless content. Children and adults face “an infinite number of things to be engaged with, that they can never possibly get through”.


‘A kind of escape’

One young person described social media to Williams as “this river, rushing you downstream”. That river gets bigger every year, and not only because there is more online content. TV screens have tripled in size in the past two decades – the fastest-growing segment of the market is for screens of 70 inches and larger – and every display has more pixels per inch, more frames per second. There is literally more visual information to process than ever before.

“Tactile fidgeting with toys is used as a kind of escape,” says Williams, a distraction from the “sensory overload”. Perhaps a soft, orderly grid of silicone bubbles offers reassurance to people growing up in a world over-saturated with colour, noise and unrealistic expectations. Or, as Williams puts it: “If I can’t perfectly control my whole life, at least I can perfectly control this very bounded thing.”

That pop-its are marketed as a treatment for anxiety or ADHD is not lost on schoolchildren, who have exploited this. Teachers told me stories about children claiming to “need” pop-its to relax or concentrate; in most cases, the only pupils who are allowed to use fidgets in class are those with special educational needs.

In the US, however, the idea of creating a “sensory-friendly classroom” is becoming more popular. Allie Ticktin, an occupational therapist from Los Angeles and the author of Play to Progress, a guide to helping children learn in an increasingly indoor, two-dimensional world, believes fidget toys “should be offered to all kids in school”.

Ticktin teaches the children she works with to fidget for focus, not for fun – “we call them tools, we don’t call them toys” – and she is serious about her project. The day before we spoke, she had met a young boy who couldn’t sit still. “It can look as if he has poor attention, [but] it’s actually that he doesn’t have the musculature to sit.” This is not, she says, something that exercise can fix; the problem is not a lack of activity but a lack of unstructured play, which comes from a lack of so many other things – parental time, confidence, community.

In the UK, teachers tend to see pop-its as a fad. “I think most of the joy is actually in stealing somebody else’s, or grabbing it off somebody,” one teacher told me; this has long been the appeal of toys in the playground.

It’s true that the pocket-money economy isn’t huge. Children aged five to 16 account for about half a percentage point of consumer spending in the UK. But what the generation that is beginning to use money for the first time chooses to buy does give us an insight into what the future might look like.

The habits we see now suggest that if we haven’t reached peak screen yet, it is surely coming. This month, when China imposed a new law limiting children’s gaming to three hours a week, the reaction from many Western parents was not horror at the authoritarian government’s overreach, but a kind of cautious envy.

When the pop-it generation comes of age, will they be happy to work in the rectilinear world we have handed them? Perhaps they will choose to build technology that is softer, bumpier, crunchier, smellier – something, perhaps, with a little more pop.

— New Statesman

How the Pop It! Invaded Your Home

The old schoolyard network could take months or even years to popularize a toy. But social media has made the cycle go much faster. The aforementioned L.O.L. dolls were nudged along in the market by YouTube unboxing videos. In the case of Pop It! toys, the influencer that sparked the trend was an 8-year-old capuchin monkey named Gaitlyn Rae, who currently has 7.8 million followers on TikTok.

Last October, Gaitlyn Rae’s owners posted a video of her popping a Pop It! in and out with delicate concentration against the backdrop of spa sounds, with hashtags including #asmr #relax and #sensoryplay. The Pop It! had simply appeared in Gaitlyn’s house, too, just like with my kids. Her owner, Jessica Lacher, told the BBC: “Somebody sent her a pop-it for her birthday. … That was the first we had ever seen of them.” Less than a year later, the hashtag #popit has more than 11 billion views on TikTok.

Do fidget toys actually help kids?

Why this toy at this time? There’s always a bit of alchemy when it comes to making a hit toy — if there were an obvious formula, everyone would do it, the experts told me. But Ms. Appell, of The Toy Association, speculated that the potential anxiety-quelling aspects of the Pop It! may have made it a pandemic-era hit. She said that many children used them during remote learning. “Especially in these times, they can be calming, they can be soothing,” she said. “Even adults are enjoying them.”

I can personally attest to the viscerally satisfying qualities of popping those little bubbles in and out; sometimes I will idly pick one up while watching TV, and it keeps my hands occupied and makes my mind feel a little quieter. But I wanted to know if there is any evidence that fidget toys actually help children calm their anxiety or help them focus on tasks.

Yamalis Diaz, Ph.D., a clinical psychologist and a clinical assistant professor at N.Y.U. Grossman School of Medicine, said that the evidence is mixed on whether fidget toys are helpful for kids who are struggling to focus in academic settings. One study will show increased ability to stay on task for kids with A.D.H.D. who use fidget spinners in the classroom; another study will show lower student performance on math exams when children are allowed to use fidget toys.

Dr. Diaz, who specializes in treating children with A.D.H.D., said that in her experience, the usefulness of a fidget toy is unique to each kid. She described two children in her practice who had the same diagnosis and had chosen a Rubik’s Cube as a fidget toy. One child could continue to answer her questions while he played with the cube; the other was totally sucked into playing with the toy and could not absorb any of the conversation.

Of course, toys don’t need to have a purpose to bring our children a great deal of joy. I don’t think either of my daughters would benefit from a Pop It! in an academic setting, and they very quickly lost their luster as fidgets or games. Instead, for my 8-year-old, the Pop It! served as a bonding tool for her new friends at camp. They were negotiating relationships by trading toys.

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Pop It Fidget Toys,Push Pop Bubble Fidget Sensory Toy, Silicone Stress Relief Toy- Multi Design, Children Toys, Childrens Toy, Funny Toy, Fashion Toy, बच्चों के खिलौने – Radhi Mega Store, Vadodara

Pop It Fidget Toys,Push Pop Bubble Fidget Sensory Toy, Silicone Stress Relief Toy- Multi Design, Children Toys, Childrens Toy, Funny Toy, Fashion Toy, बच्चों के खिलौने – Radhi Mega Store, Vadodara | ID: 23781645855

Product Specification

Color Multi
Material Silicon
Child’S Age Group 0-3 Yrs, 4-6 Yrs, 7-10 Yrs
Weight 80 GM
Batteries Required NO
Assembly Required NO

Product Description

  • [Bubble Sensory Toy]:Just press the bubble down and they make a slight popping sound, then flip it over and start again! Have love and flower shape, which will be more unique for you and your child.
  • [Relieve Stress Tool]:This Pop it Fidget Toy may help you relieve stress and anxiety by pressing bubbles to simply pass the time.Calm them down,relax and focus when people feel stressed or anxious at work/ life,is fantastic for kids with ADD/ADHD, OCD, autism, or people with high anxiety.
  • [Healthy & Durable]:The push pop bubble toy is made of high quality silicone, 100% environmentally friendly.Pure color ,non-toxic and tasteless. Can be reused and cleaned for a long time(Washable)

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Nature of BusinessWholesaler

Number of EmployeesUpto 10 People

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Established as a Proprietorship in the year 2020, we “Radhi Mega Store” are a leading Wholesaler and Trader of a wide range of Toys, Home & Kitchen, Bags etc. Situated in Vadodara (Gujarat, India), we are systematic Planning and discipline manners in the growth of our Business. We offer these products at reasonable rates and deliver these within the promised time-frame. Under the headship of “Mr. Rahul Talreja” (Manager), Ms. Kiran Talreja (Owner). Back to Top 1

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Silicone Pop Mate Gourd Unique Design with Bombilla Included – Dishwasher Safe, Easy To Empty by Silicosas (Various Colors Avilable)

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& Scy; & icy; & lcy; & icy; & kcy; & ocy; & ncy; & ocy; & vcy; & ycy; & jcy; & kcy; & ucy; & pcy; & ocy; & lcy; Fidget & scy; &cy; & ncy; & ie & scy; & ocy; ; & ycy; & khcy; & icy; & gcy; & rcy; & ucy; & shcy; & kcy; & icy;

& Ncy; & ocy; & mcy; & iecy; & rcy; & mcy; & ocy; & dcy; & iecy; & lcy; & icy;

& Mcy; & acy; & tcy; & iecy; & rcy; & icy; & acy; & lcy;

& Scy; & icy; & lcy; & icy; & kcy; & ocy; & ncy; & ocy; & vcy; & ycy; & jcy; & chcy; & iecy; & khcy; & ocy; & lcy;

& TScy; & vcy; & iecy; & tcy;

& vcy; & ycy; & bcy; & iecy; & rcy; & icy; & tcy; & iecy; & dcy; & rcy; & ucy; & gcy; icy; & iecy; & tscy; vcy; iecy; & tcy; & acy; & vcy; & zcy; & acy; & vcy; & zcy; & acy; & vcy; & zcy; & acy; & icy; & scy; & icy; & mcy; & ocy; & scy; & tcy; & icy; & ocy; & tcy; & rcy; & acy; & zcy; & lcy; & icy; & chcy; & ncy; & ycy; & khcy; & fcy; & ocy; & rcy; & mcy; & period;

& Lcy; & ocy; & gcy; & ocy; & tcy; & icy; & pcy;

& Icy; & ncy; & dcy; & icy; & vcy; & icy; & dcy; & ucy; & lcy; & softcy; & ncy; & ycy; & jcy; & lcy; & ocy; & gcy; & ocy; & tcy; & icy; & pcy; & pcy & icy; & iecy; & mcy; & lcy; & iecy; & mcy; & ocy; & gcy; & ocy;

& Ocy; & bcy; & rcy; & acy; & zcy; & iecy; & tscy;

& Dcy; & ocy; & scy; & tcy; & ucy; & pcy; & ncy; & ycy; & iecy;

& Ucy; & pcy; & acy; & kcy; & ocy; & vcy; & kcy; & acy;

& Mcy; & iecy; & shcy; & ocy; & kcy; & icy; & zcy; & pcy; & ocy; & lcy; & icy; & mcy; & iecy; & rcy; & acy; & sol; & scy; & pcy; &cy; & tscy; ie & iccy; & icy; & zcy; & icy; & rcy; & ocy; & vcy; & acy; & ncy; & ncy; & ycy; & iecy;

& Pcy; & rcy; & iecy; & icy; & mcy; & ucy; & shchcy; & iecy; & scy; & tcy; & vcy; & acy;

& Vcy; & ycy; & scy; & ocy; & kcy; & ocy; & iecy; & kcy; & acy; & chcy; & iecy; & scy; & tcy; vcy; & ocy; & sol; & rcy; & acy; & zcy; & ucy; & mcy; & ncy; & ycy; & iecy; & tscy; & iecy; & ycy; & ycy; & sol; & bcy; & ycy; & scy; & tcy; & rcy; & acy; & yacy; & dcy; & ocy; & scy; & tcy; & acy; vcy; & kcy; & acy; & sol; & bcy; & ocy; & lcy; & softcy; & shcy; & ocy; & jcy; & icy; & ncy; & vcy; & iecy; & ncy; & tcy; & rcy; & icy; & zcy; & acy; & tscy; & icy; & icy;

& Ucy; & scy; & lcy; & ocy; & vcy; & icy; & yacy; & ocy; & pcy; & lcy; & acy; & tcy; & ycy;

30 & percnt; TT & zcy; & rcy; & acy; & ncy; & iecy; & iecy; & comma; 70 & percnt; & ocy; & scy; & tcy; & acy; & tcy; & ocy; & kcy; & pcy; & iecy; & rcy; & iecy; & dcy; & ocy; & tcy; & gcy; & rcy; & ucy; & zcy; & kcy; & ocy; & jcy; & comma;

90,000 Simple dimple and pop-it: what is it and how is it different? | SOCIETY

Recently, among children and young people, the strange words “simple-dimple” and “pop-it” are more and more heard.Behind these names are simple anti-stress toys that have become popular since they appeared in TikTok’s trends. Like spinners in their time, remember? So what are pop-it and simple dimple, how are they different and how to use them?

What is pop-it?

Literally this is an analogue of a bubble wrap in which fragile objects are packed. Few have burst these bubbles. Pop-it is an anti-stress toy that is used in a similar fashion to the purplish film. But you can burst it endlessly.

Pop-it – silicone panel with protruding tubercles. If pressed from one side, they are pressed inward with a characteristic sound. After that, the toy can be turned over and again to burst the bumps with your finger. Pop-itts come in a variety of shapes and colors, from familiar geometric shapes to unicorns, pineapples and apples.

And although this anti-stress toy has become popular only now, it was known about it back in 2021.

What is Simple Dimple?

This is practically the same pop-it, only a little more compact.Simple dimple is translated as “simple hole”. It consists of only two or several tubercles, it is convenient to carry it with you as a keychain.

What is the difference between simple dimple and pop-it?

The only difference is the size. Pop-it is more voluminous, has many tubercles. It can even be wrinkled with two hands, but it is not very convenient to carry with you.

Simple Dimple fits easily into a pocket and can be burst with one hand.

Why do we need simple dimple and pop it?

Skeptics will say this is a waste of time.However, these toys are quite useful.

  • Relieve tension and stress. This soft toy will help to distract the brain from the tense thought process and calm down.
  • Develop fine motor skills. The fingers contain a huge number of nerve endings, doing small work will allow you to develop various parts of the brain.
  • Borrow hands. Sometimes, while waiting or relaxing, you just want to twirl something in your hands and relieve tension.An anti-stress toy is perfect for this.

How to play pop it?

You can also play pop-it together or as a whole company. We offer a couple of game options.

Method 1: Speed ​​competition. Just watch the time and see who bursts all the bumps faster.

Method 2: “The last one lost”. This game is suitable for pop-it with a lot of bumps:

  • players take turns pressing the buttons, in one move a player can burst no more than three;
  • in order to simultaneously burst 2-3 tubercles, they must stand next to each other;
  • Whoever pops the last ball has lost.

What is squish?

In addition, squishies have become popular, which are a toy made of material with memory. After compression, it will take time for it to regain its shape. Squishies appeared back in 2018, but now they are experiencing a second wave of popularity.

Who are your pop it. Adults have discovered anti-stress toys, and the war of generations will be

Anti-stress toys Pop it and Simple Dimple caused criticism and bewilderment on the Web, because adults did not understand the popular trend among teenagers.However, while some millennials trolled the younger generation, others together stood up to defend the new hobby of children.

In April-May, Russian-speaking users of social networks began to hear more and more often mentions of unfamiliar toys – pop it and simple dimple – and wondered what it was.

sad radish

What is pop it?
Why is it needed?


My little brother wants to drink something for himself … God, what a know-how is that.
I feel like a grandmother, these newfangled jokes …

and I

What a joke with pop it, simple dimple …
I’m only 18, but I feel old.

Both pop it (Pop it – in translation from English – lopai) and simple dimple (simple dimple) are considered anti-stress, or fidgets. The latter is usually referred to as various toys that help calm, improve concentration and relaxation.

By their principle, pop it and simple dimple remind everyone of the familiar bubble wrap (hence the unofficial name pop it – eternal bubble wrap). As a rule, these objects are made of silicone and have convex-concave parts that you can press on for clicking sounds and, of course, pleasant tactile sensations.

Outwardly, pop it and simple dimple differ: the former usually has rows of “pimples”, while the latter has several clusters. A simple dimple is usually smaller than it and is often presented in the form of a keychain.


Okay, I’ll explain. This (on the left. – Approx. Medialeaks) is a simple dimple, and this is [on the right] – pop it.


So, let’s begin. A simple dimple differs from a try one mainly in that it is small, and the difference in pimples does not particularly affect this.
Here, for example, is the simplest and most familiar simple dimple.
Thank you for your attention, maybe I helped.

Both toys have become a real hit in tiktok, and at the same time pop it more popular than their brother. Videos tagged with pop it have 2.6 billion views in the app, while videos tagged with simple dimple have 91.7 million views. Anti-stress footage also goes viral on YouTube. On both sites, users show off brand new fidgets, tell and show how to play with them.

Video tutorials on how to make such toys with your own hands are also quite popular.

Pop it and simple dimple have won special love among children and adolescents. Adult netizens who learned about the trend felt they were lagging behind the world – and responded with memes.


Youth on Twitter: * discussing which is cooler – pop it or simple dimple *


pop it girls / pop it adult independent woman:

granddaughter of professor bauman

Pop it for those over 30

Anti-stress was heavily ridiculed in some variations.


Many users of social networks (as a rule, young people and adults) in the comments react to posts and memes about anti-stress toys with bewilderment and criticism.

So small, and already stressful.

What kind of game and what is the hype in it, what is it everywhere?

I’m too old to understand your trimples, zimples.

There was so much backlash from the inhabitants of the Web that posts in defense of teenagers and their love for fidgets began to appear and go viral.

sufyan siemens

Children: Simple dimple and pop it are anti-stress toys, they are bright and soothing, and sometimes we make them ourselves and exchange them with each other and come up with games with them.

People who can no longer be happy with the new: What ridiculous names, don’t make us feel like boomers.

hibiscus is always with you

Now many people are aggressive towards the simple dimple and pop it, saying, “But in our childhood it was different,” “What nonsense?”, “This is a waste of money and time,” etc.
This is really just disgusting. Remember how in our childhood when we made slimes, played with kapitoshkas and all sorts of similar things, those same orbis and Rubik’s cubes, spinners, zhmyakalki, soft toys-key chains, coloring antistress, iron constructor, cube of magnets, cosmetics, etc.d.

° not Namjun’s wife °

I’m twenty, and all these pop it, simple dimple are incredibly cool, however, I want such a thing on others. Even watching vidos with them is so calming.
And in tiktok they [scold] … All these people are like “boomer number 2”.

Another trend on the Web in the spring was cheat codes that “hack” reality. Tiktokers seem to seriously believe that combinations of numbers will help them hack life.

And fauna lovers, meanwhile, discovered a long-armed squid. I had to say hello to a new phobia, because the Slenderman clam looks like a guest of nightmares.

90,000 What anti-stress toys are worth buying for children – the opinion of a psychologist at

New fun, you say … Do you know when Pop it, squishies, spinners and other anti-stress toys were actually invented? And why were all these “sticky” things originally created? We now know and will gladly tell you.

We will also share information about which toys for hands can be bought for preschool children, and which ones are better for older heirs. Child psychologist Anastasia Kovaleva helped us to understand this.

Crumple, crush and click: what are the antistress toys

What are anti-stress toys? These are objects that are pleasant to hold in your hands, and even more pleasant – to perform repeated simple manipulations with them: twist, crumple, press, shift, click.These toys include quite a lot of objects that are different in their texture and shape. Some have been familiar to mankind since ancient times (for example, a spinning top or a rosary), others were recently invented along with the advent of new materials and technologies. Some of them become hits among children, others are more suitable for adults.

Top-12 most popular anti-stress

  • Pop it and simple dimple – that same “eternal bubble”.The first is usually a large rubber surface filled with “bubbles” that you can press on, the second has a plastic frame and only 3-4 “bubbles”. The point of the game is to alternately click on the bumps.
  • Squish – a soft and pliable toy, most often made of polyurethane foam, which always returns to its original shape after being compressed (slowly or quickly). As a rule, it is made in the form of a cute animal or an object with a smiling face. Designed for creasing.
  • Squish with filler is a sealed silicone object inside which there is a liquid with granules (for example, a hydrogel).
  • Fidget spinner – a spinner based on a ball bearing, usually has 3-5 blades.
  • Slime (slime / chewing gum for hands) is a polymer mass with high plasticity, similar to chewing gum. It can spread or take the shape of a ball, has both liquid and solid properties.
  • Kinetic sand – quartz sand with the addition of polymer, has a special stickiness characteristic of ordinary wet sand.Suitable for sculpting.
  • Pop tube is a plastic tube made according to the principle of a corrugated tube, which can be stretched and compressed again. The tubes are joined together and can turn into one large “water supply”.
  • Anti-stress soft toys (or pillows) – figures made of elastic fabric, filled with small balls of expanded polystyrene. Easy to crumple and return to their original shape.
  • Fingerboard – toy skateboard for fingers.Develops fine motor skills.
  • Neokub – Neodymium magnetic balls constructor. It can take many different forms.
  • Fidget cube – a cube and its analogs (polyhedron, panel) with several buttons on different faces. Ideal for carrying in your pocket.
  • Touches are toys made of rubber or other plastic material that can be stretched with great force without damaging them.

The following toys are also referred to as antistress:

  • ball plasticine,
  • Modeling dough,
  • expander,
  • yo-yo,
  • silicone band – finger trainer,
  • snake (tangle),
  • paired metal balls to rotate in the palm,
  • coloring pages,
  • kaomaru (face shaped rubber ball),
  • magnetic pen-constructor,
  • slinky (spring-rainbow),
  • puzzles like a Rubik’s cube, snake, cubic maze, etc.p.

Most often, anti-stress toys are positioned as things that can help in a difficult situation: they are advised to buy them for people who have problems concentrating, experiencing anxiety or are under stress. However, not all of these items were originally created with a therapeutic purpose. Sometimes they acquire such a reputation already in the course of use. As for children, in their hands antistress toys become just objects that have a “viral” popularity.

1975 pop-it design, photo:

Who designs antistress toys and why

Each of these toys has its own story. Let’s go through the most interesting ones.

For example, pop-it was invented in 1975 by a married couple from America. Theo and Ora Koster owned their own toy making firm. The couple came up with a lot of great fun, including this rubber mat with some bumps.Koster did not put any practical sense into this idea, they initially saw it as just a toy for children. However, at that time, pop-it had no chance of gaining popularity, since its production turned out to be quite expensive. In 2009, the sons of Kosterov sold the idea to another company, and that one took another 10 years to implement it. It wasn’t until 2019 that pop-it went into mass production, immediately becoming a spinner-level hit.

By the way, about spinners .The idea behind this turntable goes back to the good old spinning top. And the authorship in the invention of the toy is shared by the American Catherine Hettinger, who in the early 90s invented an analogue of a spinner for her daughter with a muscle disease, and her fellow countryman Scott McCoskeri, who created exactly the spinner that we know in 2017. According to Scott, he was pursuing an anti-stress goal – he wanted to occupy his hands with something in the office.

In America, the first squish was also created.Only then was it called “anti-stress ball” and in fact had the shape of a ball. It was invented in the 80s by an ordinary man named Alex Carswell. He decided that he absolutely needed an item to vent his anger and relieve tension. And already in 2017, the Japanese took up the idea, giving the toy a new look – in the form of cute animals and various fruits with faces. Japanese squishies were also softer and more tender.

Ironically, the first slimes were also invented by the Americans, namely the famous Mattel company (the same one that makes Barbie).For the first time “green goo” was introduced in 1976.

How to choose an anti-stress toy for children of different ages: a word to a psychologist

As you can see, the tasks of all these toys are different. And children, too, grow and change all the time. What a two-year-old needs will not work for a six-year-old, and teenagers are a wonderful new world. TRENDS expert Anastasia Kovaleva recommends first of all to take into account the child’s age when buying antistress toys. It is clear that the children themselves do not care about this at all (they just need ), but we, as adults, must understand what kind of fun will become an ordinary toy, what kind of development, and what will fulfill its direct purpose and help relieve stress.

Babies under 3 years old

At this age, sensory development is of paramount importance. Any object in the hands of a child becomes a trigger for the creation of new neural connections. That is why the baby will definitely not hurt and even benefit from colorful pop-it, which will help develop fine motor skills, sensory sensitivity and simply entertain while mom is drinking her coffee. But we understand that there is no point in talking about any “anti-stress” in this case: if a child needs to throw out his negative emotions, he will do it anyway, and here the warm embrace of a loving adult would be the ideal solution.

Important: Other types of anti-stress toys are potentially dangerous for the baby, as he pulls everything into his mouth.

Preschoolers from 3 to 7 years old

At this age, children are already socialized enough to start wanting toys, like “friend Petit’s” or “that boy from the playground”. Not because they really need this thing, but simply because it is “so beautiful” and really wants to possess something that everyone has. It makes no sense to limit the preschooler in his desires – he will still achieve his goal.And if this simple desire is not satisfied, real stress can very well happen.

Feel free to buy any jams / skewers / crunches for children of this age – let them play. Most likely, it will be fun for three days, and then it will lose its attractiveness, since the parents are still the best “anti-stress”.

What is really useful for preschoolers? Kinetic sand, modeling dough and even ordinary plasticine, as well as various slimes and slimes.These types of toys help develop imagination and can easily be incorporated into role-playing games, which are considered very important for this age.

Pupils from 7 to 11 years old

For schoolchildren, the need to have things “like everyone else’s” becomes even more urgent, since they are in a society where people are already comparing and evaluating each other’s property. Relieving stress with repetitive movements is not yet the best option, though. Rather, it will be useful for a junior student to run and jump in between lessons.However, it is better to buy what the child asks for than to listen to the endless “we-we-us”. Just explain to him that taking out slimes, straws and fingerboards in class is not a good idea.

The only thing that makes sense for a first-grader to carry in his pocket is some kind of “crush”, in case the tension is really great and it urgently needs to be removed. And even better – take with you a little favorite toy, which is a talisman in itself.

Pupils from 12 to 17

Teens are conscious people (versus toddlers).It is from this age that the antistress toy becomes truly relevant and necessary. The high school student will not rush around the school corridor, but he has a lot of stress. And this is where all these items for clicking, twisting and squeezing will really come in handy and serve their true purpose.

You can explain to a teenager how exactly the mechanism of holding hands works, say that such a toy, hidden in his pocket, will help him cope with anxiety, insecurity and anger.An ideal gift for unloading outside the home would be a squish, simple dimple, expander or Fidget cube. For home, soft toys with balls inside, neocub and good old chewing gum for hands are well suited.

Do Antistress Toys Really Work

Although for most children, anti-stress is just toys, you should not exclude their functional features. Fashion is fashion, but in some ways the advertising slogans are right: spinners, pop-it, gum for hands and similar items give many people an opportunity to calm down.

How it works?

To put it in a smart way, anti-stress toys help us quickly and effectively perform progressive muscle relaxation for ourselves, which is a proven relaxation technique. By straining our muscles and then relaxing them again, we better capture bodily tension that we might not have noticed. And then our intelligent body itself acts according to the scenario that was reminded to it. That is, it relaxes. That’s the whole trick.

Russian doctors have not yet provided scientific evidence of the effectiveness of such toys, but work in this direction is already underway. For example, Moscow psychologists conducted a small study and concluded that anti-stress toys can really be useful to normal children, but for normal children they do not pose any threat and do not harm the delicate child’s psyche.

According to Anastasia Kovaleva, even if a child, instead of lessons, plays with a pop-it toy, this does not mean that it is she who distracts him from business.It’s just that a person does not want to engage in an obviously boring activity, and in any case he will find a way to sabotage it. Well, pop-it is still better than a phone or tablet.

The good news for anxious parents is that even if a child takes a heightened interest in anti-stress, this does not mean that he or she will be among the autistic people. Such deviations cannot be “triggered” with a toy – they either exist or they are not.

Only in the case when the hobby turns into an obsessive need and the child “sticks” for hours with an anti-stress toy, parents should be concerned.Perhaps, through such activity, previously unnoticed deviations of the autistic spectrum are manifested.

Safety Rules for Antistress Toys

Firstly , as we already wrote above, such toys are not recommended for children under three years old (and sometimes older). Toddlers can bite off a squish, swallow a neodymium magnet, ruin their teeth on a hard spinner, or gorge themselves on kinetic sand. If you give them such toys, you should carefully monitor the correct use of these items and not leave the child alone.

Secondly , in order to avoid contact with toxic or too fragile materials, Rospotrebnadzor and children’s specialists recommend taking into account the following parameters when choosing a toy:

  • on the packaging of the goods there must be an easily readable and verifiable marking containing the name, trade mark, indication of the country of manufacture, country of import, contacts, minimum age of the child, material of the goods, date of manufacture;
  • The toy should not have a strong chemical odor;
  • the product must be made of durable material;
  • The toy must not leave a staining mark.

And since you still won’t be able to avoid buying at least one anti-stress toy, it is better to take care of finding quality goods in a trusted store in advance.

Five Russian stars who got everything with the help of silicone, and then got rid of the implants

In the 2000s, one could hardly imagine a star without a lush chest and a Hollywood smile. True, not everyone is so lucky with genes – they had to get out. So Lera Kudryavtseva agreed to breast augmentation surgery.In 2019, the TV presenter was hospitalized due to the fact that one of the implants broke and the contents began to spread through the internal organs. Of the symptoms – perhaps fatigue, but what star can not complain about it. Kudryavtseva did not begin to change old implants for new ones, but simply removed everything unnecessary from her body and stated that she would never again lie under the knife of a plastic surgeon.

When Muz-TV host Masha Malinovskaya turned 21, she decided to undergo plastic surgery. One of them is breast augmentation.But in 2011, after the birth of her son, Malinovskaya began to lose weight abruptly, and her breasts were not at all as beautiful as they would have liked. Three years later, the girl removed the implants and is now “drowning” for everything natural.

Aiza Dolmatova, who became famous largely thanks to her marriage to rapper Guf, has always admitted that she, like any woman, has many complexes. When the girl gave birth to her eldest son Sam, she underwent breast augmentation surgery. The happiness did not last long – it turned out that the star was allergic to silicone, so the implants had to be urgently removed back.Of course, all these interventions did not go unnoticed, Aiza is now trying not to draw attention to this part of her body. And in one of the interviews she said: “I pulled everything out, now I have my own chest.”

Svetlana’s popularity was based on her sexuality, and she could not do without a magnificent breast. But after the birth of two daughters and, apparently, already achieved recognition among fans, Loboda decided to get rid of the “silicone”. At the beginning of the twentieth year, fans noticed how the singer’s breasts were greatly reduced.However, this did not affect the sex appeal.

Regina underwent mammoplasty in the nineties, when the procedure was at the height of fashion. We managed to get through with implants for more than twenty years! In early 2021, the actress, known for her roles in the TV series “Yesenin” and “Londongrad”, decided to be removed. According to the star, she was inspired by another member of the collection – Lera Kudryavtseva.

90,000 Google requests 2021 – Ukrainians most often bought pop-it and train tickets

Many Ukrainians were also curious about how you can buy bitcoin

On Tuesday, December 7, the Ukrainian representative office of Google told what goods for purchase Ukrainians were most often interested in in the outgoing 2021.

The details were published in the official blog of the company “Google Ukraine”.

Antistress toys called pop-it “climbed” in popularity among our compatriots. These push-button silicone or rubber gizmos are most loved by children, although adults are not indifferent to them. The most famous are the square and round pop-ites, but they come in other bizarre shapes as well.

This is what pop it looks like

It is interesting that the closest brother of the pop-it, the simple dimple toy, was only in fourth place among the popular acquisitions of Ukrainians.

“Silver” reserved their train tickets. This is not surprising, since the railway service is still one of the most popular in Ukraine. And this is despite the existing quarantine restrictions for interregional travel.

The third place among the sympathies of Ukrainians was taken by the brand new iPhone 13, which was released in September 2021, and officially arrived in our country in early October.

The five most popular purchased queries on Google in the Ukrainian segment were taken by passes to public transport in the capital.This is not too surprising, considering that in September alone, more than 255 thousand of such documents were officially ordered from the authorities – for employees of various enterprises in Kiev.

TOP 10 most popular “purchased” queries in 2021

Also among the not too honest purchases of Ukrainians were certificates of vaccination against coronavirus. They are in seventh place in terms of popularity of queries.

In addition, in 2021, Ukraine was interested in the opportunity to purchase a sled, a PlayStation 5 game console, Bitcoin cryptocurrency and vitamin D.

Let’s remind that earlier “Telegraph” told which ten Ukrainian resorts became the most popular in Ukraine in 2021. Spoiler – Odessa-mother did not make this list

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