Sephora gifts under 10: 15 Gifts You Can Buy From Sephora for Under $10


My Top 10 Favorite Sephora Beauty Products — Under $10!

  • 1. Sephora Collection Long-Lasting Kohl Pencil, $10

    Looking to make a statement at your holiday party? Try this long-lasting kohl pencil, which comes in six different, vibrant colors. It’s got a creamy texture that glides right on.

  • 2. Sephora The Cleanse Daily Brush Cleaner — 2 ounces, $8.50

    This quick drying, alcohol-free brush cleaning spray gets your makeup brushes squeaky clean without having to scrub, scrub, and scrub some more.

  • 3. Sephora Collection Sleeping Mask, $4

    This rich, cream-gel mask refines your skin while you sleep so you wake up to refreshed, revitalized skin. It comes in 11 different fragrances, each one with a different focus.

    My favorites are the Rose Mask for more radiant skin and the Pomegranate Mask for revitalized skin.

  • 4. Jack Black Intense Therapy Lip Balm SPF 25, $7.


    Keep your pout totally kissable this winter with Jack Black’s emollient balm that soothes and hydrates. It comes in five different scents, including Grapefruit & Ginger, Black Tea & Blackberry, Lemon & Shea Butter, Shea Butter & Vitamin E, and Mint & Shea Butter.

  • 5. NARS Pencil Sharperner, $6

    There’s a reason this dual-blade sharpener has 10,000 likes and over 600 reviews! The dual-blade system is perfect for sharpening your eyeliners, lip liners, and more to a precise point, and it even comes with a blade cleaner and cover to capture any loose shavings.

  • 6. It’s Skin Cookie & Body Ice Cream, $10

    Treat your skin to this nourishing body ice cream. That’s right, I said “ice cream!” This moisturizing cream will soften your hands, plus it comes in three amazing scents and adorable packaging!

  • 7. Clinique Moisture Surge Extended Thirst Relief — .5-ounce, $9

    This lightweight cream-gel is perfect for oily skin and provides 24 hours of soothing hydration without irritation. Use it to keep your skin smooth and hydrated even in the driest, coldest winter months!

  • 8. Too Cool For School Blotting Paper, $8

    There’s no need to reapply your makeup throughout the day with these all-natural blotting tissues. They come in a cute pouch with a mirror that can easily be tucked into your purse. Just pull them out when you need to absorb any extra oil.

  • 9. Sephora Collection Beaded Hair Ties, $9

    These fun elastic ties are beaded for an extra-elegant way to easily keep your hair in place. They’re even cute enough to wear on your wrist between uses!

  • 10. Dr. Jart Dermask Water Jet Vital Hydra Sheet Mask, $6

    Treat your face to some extra love while the weather outside is frightful. This cellulose fiber sheet mask comes packed with essential nutrients and moisturizing ingredients for mega hydration.

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  • The Best Makeup & Beauty Gift Sets $10 and Under

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    Last Updated on November 16, 2020 by nubelease

    Tis the season for Stocking Stuffers, Secret Santas, and White Elephants!  In need of a makeup or beauty gift sets under $10? Look no further! We’ve rounded up the best makeup and beauty gifts $10 and under for this years Christmas holiday season.

    This year there are even more affordable beauty options at Sephora, Ulta Beauty, Macy’s and your local drugstores.  If you’re in need of a Christmas gift for a family member, friend, coworker or child we’ve got you covered.

    Looking for more makeup and beauty gift ideas?

    Before we get into the deals, don’t forget…you can save big on your gift shopping with Rakuten!

    Ulta Beauty Gift Sets $10 and Under


    Not Your Mothers Party Now. Wash Later. Dry Shampoo Gift Pack ($8.99): Gift set includes mini Beach Babe Texturizing Dry Shampoo, Clean Freak Dry Shampoo, and Plump for Joy Body Building Dry Shampoo.

    Mario Badescu Fresh Face Favorites Gift Set ($9):  This duo includes a mini Facial Spray With Aloe, Cucumber And Green Tea, and Mint Lip Balm.

    Clinique Beauty Bauble Gift Set ($9.50):  This popular duo includes a mini High Impact Mascara in Black and mini Take The Day Off Cleansing Balm.

    Mario Badescu Discover Mario: Meet The Mists Kit ($7): Includes 4 mini facial sprays for every holiday mood!
    Dermalogica Double Cleanse Set ($10): Two-piece travel set of Dermalogica essentials for clean, clear, and healthy looking skin.  Includes a pre-cleanse solution and cleansing gel.

    Sephora Beauty Gift Sets $10 and Under

    Sephora Collection Give Me Some Glitter Hair And Body Glitter Set ($6): A set featuring three standout, vibrant body glitters and a lightweight glitter adhesive to create high glam looks.

    Clinique Almost Lipstick Mini Duo ($9.50): A duo of sheer, glossy lipsticks in Black Honey, and Pink Honey with a $24 value.

    Sephora Skincare Surprise Set ($10): Set includes a Watermelon Face Mask, Cucumber Eye Masks, Dragon Fruit Lip Scrub, and Charcoal Nose Strip.

    Sephora Favorites Hello! Haul-Star Heros Set ($10): Includes a  set of six must-have makeup, skincare, hair care, and fragrance samples from Sephora’s top brands, plus vouchers for 15% off future full-size purchases.  Brands include Lancome, REN Clean Skincare, Caudalie, MAKEUP FOR EVER, Ouai and Versace.

    Macy’s Beauty Gift Sets $10 and Under

    Tonymoly Mini House Of Masks Collagen Set ($8): This adorable boxed set includes 5 collagen infused sheet masks for intense hydration and improved skin elasticity.

    Clinique 2-Pc. Merry Moisture Set ($9.50): Includes a mini Moisture Surge 72-Hour Auto-Replenishing Hydrator, and
    Chubby Stick Moisturizing Lip Colour Balm in Mega Melon.

    NYX Cosmetics 3-Pc. Diamonds & Ice Please! Butter Gloss Lip Set ($10): Includes 3 best-selling Butter Gloss shades in limited-edition holiday packaging.

    NYX Cosmetics 3-Pc. Diamonds & Ice Please! Mini Setting Spray Set ($10): Includes mini size Matte, Dewy, and Radiant Setting sprays in limited-edition holiday packaging.

    Target Beauty Gift Sets $10 and Under

    Maybelline Gift of Glam Mini Mascara and Eyeliner Makeup Gift Set ($7.99):  Includes 3 minis- Falsies Lash Lift Mascara, Lash Sensational Mascara and Master Precise Matte eyeliner.

    e.l.f. Holiday Sugar & Spice Eyeshadow & Liquid Eyeliner Duo Gift Set ($5):  Includes a matte and shimmer Eyeshadow Duo and an Expert Liquid Eyeliner set for the perfect holiday eye look!

    Burt’s Bees Spice Is Nice Bath and Body Set ($7.99): Includes a Duo of Vanilla & Clove Hand Cream and Lip Butter to spice up your holiday.

    Hydro Silk Woman’s Shave Gift Set ($9. 99): The Gift Set includes 1 Schick Hydro Silk Sensitive Care Razor (Handle and Cartridge), 2 Schick Hydro Silk Sensitive Refills, and 1 Skintimate Skintherapy Sensitive 7oz. Shave Gel.  Plus, 1 Schick Hydro Silk Travel Cap, 1 Almay Gentle Oil-Free Eye Makeup Remover Pads (80ct), 1 Almay Coupon and a Hydro Silk Refill Coupon.

    Cantu Winter Care and Repair Gift Set ($9.99): Your go-to collection for daily conditioning, deep hydration, and healthy hair growth.  Includes grow strong strengthening treatment, leave in conditioner, and hair & scalp oil mini.

    Revlon Limited Edition Lip Kit By Ashley Graham ($9.69): This 3 Piece Kit that contains a Colorstay Lip liner, Ultra HD Matte Lip color, and Ultra HD Matte Metallic Lip color so everyone can “serve Ashley Graham-level lusciousness”.

    Target Beauty Box ($5): Available with a different theme and set of products each month. This isnt a monthly subscription but the value and products make this box a great holiday gift! Check the different Target Beauty Boxes here!

    The Best Makeup & Beauty Gift Sets $10 and Under

    No 7 The Amazing Skin Facemask Collection ($10): Boost your skincare regime with this trio of masks, including 2 Protect & Perfect Intense ADVANCED Serum Boost Sheet Mask, and Instant Results Revitalizing Hydrogel Eye Masks.

    Soap and Glory Peepers and Pout Prep Gift Set ($10): Includes 2 Under-eye Brightening Hydrogel Patches, and Hydrogel Lip Masks, amazing products for dry lips and puffy eyes!

    Formula 10.0.6. Revive & Renew Foot Care Collection ($9.99): This set includes Save My Sole Rescuing Foot Scrub, Step By Step Renewing Foot Balm, and No Rough Days Soothing Salt Soak PLUS Dual sided pumice and brush foot scrubber!

    Soap and Glory Wait on Hand and Foot Gift Set ($7): Includes the HAND FOOD Non-Greasy Hydrating Hand Cream and HEEL GENIUS Amazing Foot Cream.

    Looking for more makeup and beauty gift ideas?

    10 Awesome Beauty Gifts Under $10 For Anyone Who Already Blew Their Budget

    I don’t know what’s freaking me out more. The fact that Christmas is almost here and this month is flying by, or that I don’t have all of my Christmas shopping done. If you’re last-minute Lucy like me, here are beauty gifts under $10 for the glamour pusses in your life. These items will look like you intentionally picked stocking stuffers, even though you spent your weekend binge watching The Crown.

    If you love giving gifts, this time of year can be problematic. When I was younger, it was so much easier buying presents, because I didn’t have expensive taste. Now that I’m older, and the women around me are obsessed with fashion and makeup, I get a little bit lost in the sauce when it comes to picking out the best beauty gift.

    There are so many options, and if you’re someone like me, I can easily rack up a huge bill giving out beauty sets. I also love giving out the perfect gifts, which takes time to figure out. First, I have to assess who I’m shopping for: Is my bestie a die hard MAC fan, or does she live for self care and harbor an obsession with Lush bath products? Then you have to come up with a good price point range that won’t leave your bank account crying in the New Year.

    If you blew your budget on gifts for the family, but still want to spread holiday cheer, below is a round up of gift ideas for the beauty gurus. They may not know how to do a cut crease, but they can whip out the chicest day to night look in under 20 minutes.

    The TSA Friendly Rollerballs

    Philosophy’s best-selling scent has been shrunk into the most adorable mini set. I don’t know about you, but I always forget to throw perfume into my luggage when I’m traveling. With notes of fresh blossom, bergamot, and musk, this is for the woman that prefers more of a fresh, woodsy smell over fruity. This gift is perfect for the jet-setter flying home for Christmas, or hitting the islands for the New Year.

    The Do You Believe In Winter Magic Palette

    Sephora Collection: Winter Magic Eyeshadow Palette



    With eight matte shimmering eyeshadows, this palette is just the right size for the makeup junkie in your life. Including beige, taupe, and brown colors, this is a total day-to-night lifesaver.

    The Lip Balm Fit For a Social Media Princess

    Seriously, who would not want this in their stocking? This lightly tinted, nourishing lip balm comes in both pink or nude shades.

    The Ethereal Glow Highlighting Duo

    During the holidays when everyone drinks a bit to much wine or cider, this duo is perfect to give your face the highlighted look. The Illuminating Mineral Veil adds a pearly, ethereal glow, while the Bare Radiance All-Over Face Color gives your skin just a subtle hint of nude glimmer. Just don’t forget to remind the person getting this gift to stay hydrated! No one likes waking up feel dryer than the desert.

    The Stay Luminous Oil Blotting Papers

    Peppermint oil blotting papers sound like the dream product. Blot away your shiny T-zone and your bad mood.

    The Gift Set Perfect For The Queen Of Staycations

    Play! By Sephora Beauty Staycation



    When you wish you could book someone an actual overnight stay at a hotel, score them this Staycation set instead. The PLAY! by SEPHORA box includes super-nurturing skincare that is ideal for lounging around.

    The More Than Meets The Eye Duo

    Too Faced More Than Meets the Eyes Duo



    The Better Than Sex Mascara is such an iconic product for those that want standout lashes. The brush is shaped like an hourglass figure, and the wand will coat your lashes while making them super voluminous.

    The Affirmative Daily Reminder Perfume

    Inspired by the water, the forest, the desert, and the purity of peony, these four scents are perfect for the woman that loves to switch up her fragrances.

    The All Around The World Face Masks

    The Body Shop Online Only Multi- Mask Trial Set

    Ulta Beauty


    After a year of falling in love with natural skincare, The Body Shop is up there with the cream of the crop. This kit features six different face masks from all over the world, so you can experience Ethiopia, Great Britain, Japan, the Amazon, and China without leaving your bathroom. With ingredients like honey, rose, matcha, acai, and ginseng, you won’t mind missing out on the stamps in your passport.

    The Moisturizing Cream That Will Make You Feel Like A Happy Panda

    I’m not even going to say that Korean skincare is the next big thing, because it has been the biggest thing. Tony Moly leads the pack with its amazing ingredients and funky packaging. If your bestie is a moisturizing fiend, this kit contains over 80 percent of Damyang Bamboo water. Bamboo is known for its soothing and hydrating properties, which is all I need to hear during the cold winter months.

    The best Sephora gift sets to buy for 2020

    Whether you’re in need of a few affordable stocking stuffers or want to splurge on a set for the beauty guru in your life, you can find nearly every cult-beauty favorite in a Sephora makeup, perfume, hair or skin care set.

    Since there are far too many to choose from, we rounded up some of the standouts from brands like Tarte, Sunday Riley, La Mer and more and put them all in one place to make your holiday shopping just a little easier. If you’re not looking to break the bank, don’t worry — we’ve also categorized it by price point so you can find a special gift that both the recipient and your budget will love.

    As an added bonus, Sephora’s month-long Sephorathon event is happening now, so members can score some serious savings. Until Dec. 9, Rouge members can take $25 off purchases of $75, VIBs can take $20 off $75 and Insiders can take $15 off $75. They’ll be rolling out new deals each week.

    To shop this article by category, simply click on each link below:

    Don’t forget to check out Shop TODAY’s 2020 Gift Guide to find the perfect present for everyone on your list!

    Sephora Gift Sets $15 and Under

    1. L’Occitane Cherry Blossom Holiday Ornament

    Just in time for the colder months, this ornament gift set features three skin care products packed with hydrating shea butter. With this shower gel, lotion and hand cream, they’ll be enveloped in the soothing scent of cherry blossom.

    2. Tower 28 Beauty Mini Juicy All The Way Lip Jelly Set

    Gift this popular hydrating lip jelly from Tower 28. The set includes four dazzling shades with nourishing ingredients like apricot kernel and raspberry seed oil.

    3. Sephora Favorites Hello! Haul-Star Heros

    This set of six includes skin, hair and makeup essentials from some of Sephora’s most iconic brands, as well as vouchers for 15% off future full-size purchases. From a Versace fragrance to a cleanser from Caudalie, every kind of beauty fanatic will love the samples included in this collection.

    4. Sephora Favorites Mistleglow Set

    This limited-edition beauty trio contains highlighting products for your face and lips from Milk Makeup, Tower 28 Beauty and Farsàli.

    Sephora Gift Sets $25 and Under

    1. Lancôme Mini Merry Juicy Tubes Lip Gloss Set

    This set includes three lip glosses that were made to help anyone sparkle and shine this holiday season.

    2. Tatcha Dewy Skin Duo

    Give the gift of better skin, with this skin care duo from Tatcha. The cleanser and cream include hydrating ingredients like an Okinawa algae blend and hyaluronic acid to hydrate and soften skin, for a radiant glow.

    3. Sephora Collection Mini Facial Roller Set

    Facial rollers are the hottest items in skin care thanks to their ability to de-puff and de-stress the face. This set includes rollers made from rose quartz, howlite and blue aventurine which all boast their own skin-loving properties.

    Sephora Gift Sets $50 and Under

    1. Briogeo Merry Multi-Masking Kit

    Your hair needs a mask, too. This set features three masks with ingredients like honey, algae extract and avocado oil, which will nourish and protect your hair.

    2. Youth to the People Power of Three Holiday Kit

    Youth to the People’s holiday kit includes a cleanser, moisturizer and mask for a three-step skin care routine. Each formula is vegan and comes in recyclable packaging, making it good for the skin and the environment.

    3. Sephora Favorites Baby, Let’s Glow Outside Set

    This set of six highlighting and bronzing items contains all of the essentials for a perfectly contoured look. It includes favorites from Anastasia Beverly Hills, Huda Beauty and more, and it’s all wrapped up in a reusable bag ready for gifting.

    4. Sephora Favorites Me More Lip

    There couldn’t be a more perfect gift set for the lipstick-obsessed. It’s packed with eight bestselling products from brands like Fenty Beauty and Patrick Ta perfect for making a statement.

    5. Sephora Favorites Lashstash Set

    With 10 bestselling eye products from brands such as Grande Cosmetics and Pat McGrath Labs, this set of must-haves is for anyone who dreams of fuller, voluminous lashes.

    6. Tarte Tartelette™ Eyeshadow Wardrobe

    These three eyeshadow palettes were made for gifting, but we don’t blame you if you want to keep a palette for yourself. Each shade is made with Amazonian clay for longer wear, as well as mineral pigments that soften the skin.

    7. First Aid Beauty All That FAB

    In addition to the brand’s popular ultra repair cream, this set from First Aid Beauty also includes skin care essentials like eye cream and cleanser that help hydrate and soothe the skin.

    8. Dr. Jart+ Ceramidin™ Moisture from Head to Toe Set

    With three skin care essentials for your face and body, this set from Dr. Jart+ is suitable for those with dry or normal skin. Each item is formulated with 5-Cera Complex™ that provides moisture to the skin, even in extreme climates.

    9. Farmacy Green House Set

    This limited-edition set is full of clean beauty products for combination and oily skin. It includes a cleansing balm, moisturizer and eye cream made from vegan formulas.

    10. Hermès Deluxe Replica Coffret Set

    Luxury beauty for under $50 — you have our attention! This kit features four bold fragrances they’ll want to wear all year long.

    Sephora Gift Sets $75 and Under

    1. Goop GOOPGLOW Bestsellers Kit

    Get your glow on, from the inside out. This Goop set features two of their bestselling skin care products, the exfoliator and overnight peel, as well as three “superpowders” that include essential vitamins for healthy, radiant skin.

    2. Sephora Favorites Men’s Cologne Set

    For the guy in your life, this cologne sampler set features nine mini bottles of popular men’s fragrances and a voucher that can be exchanged for a free, full-size fragrance in-store.

    3. Kiehl’s Brighten Up & Glow Set

    Kiehl’s beauty gift set features bestsellers such as its top-rated facial cream and eye treatment. The formulas are crafted to target dark spots, dryness and dullness with ingredients such as avocado oil and squalane.

    Sephora Gift Sets $100 and Under

    1. Sunday Riley Wake Up With Me Morning Routine Kit

    Sunday Riley’s Good Genes lactic acid treatment has a cult-like following, and this set includes the exfoliant along with five of the brand’s other popular offerings. Complete your morning routine with this six-step kit, which promises to brighten tired skin.

    2. Lancôme Glow Baby Glow – Hydration Radiance Bestsellers

    This Lancôme set features the brand’s hydrating bestsellers. The three-step routine, meant to target fine lines and dullness, is formulated with ingredients like hyaluronic acid and vitamin C, that will help them achieve the perfect glow.

    3. Caudalie Vinoperfect Serum Set

    Caudalie’s set includes its bestselling Vinoperfect Radiance Serum, as well as a brightening moisturizer and eye cream made from vegan formulas.


    Drunk Elephant Glowy the Night Kit

    Full of skin care must-haves for your nighttime routine, this kit was made for wiping away the stress from the day. It includes a night serum, micellar water, jelly cleanser, whipped cream, electrolyte water facial and a bonus compact mirror.

    5. Dr. Dennis Gross Peel. Glow. Be Merry

    This special holiday kit from Dr. Dennis Gross Skincare targets dark spots, fine lines and wrinkles to leave you with smoother, brighter skin.

    Sephora Gift Sets to Splurge On

    1. La Mer The Lip and Face Collection

    La Mer’s gift set includes two essential lip treatments and the brand’s famous moisturizing cream, infused with the legendary Miracle Broth™ elixir.

    2. Dyson Air Wrap Styler Gift Set

    This gift set features an Allure Best of Beauty winner, the Dyson Airwrap Styler. It can be used on multiple hair types to curl, smooth, dry, wave hair and more.

    3. Slip Beauty Sleep Collection Gift Set

    This set gives beauty sleep a whole new meaning. It feature’s Slip’s popular silk sleeping mask and pillow cover, to prevent bed head and skin creases, so they’ll wake up looking their best.

    4. Dr. Barbara Sturm Serum Discovery Set

    Do you have a friend who is serum-obsessed? This set will provide them with four new options to try. They can switch between the anti-aging, hydrating, brightening or calming options from Dr. Barbara Sturm.

    Still looking for the perfect gift? Be sure to check out Shop TODAY’s 2020 Gift Guide to shop for everyone on your list, including:

    To discover more deals, shopping tips and budget-friendly product recommendations, download the new TODAY app and subscribe to our Stuff We Love newsletter!

    Jillian Ortiz

    Jillian Ortiz is an Editorial Assistant for Shop TODAY. 

    Emma Stessman is Shop TODAY’s Editorial Assistant.

    Sephora’s Gift Sets Have Already Launched—Here Are 12 To Shop ASAP

    Believe it or not, it’s already time to start thinking about holiday shopping. The proof? Sephora’s gift sets have officially launched—and it’s only a matter of time before the best ones sell out. This year’s assortment includes everything from a set of Glow Recipe’s best-selling skincare products to a limited-edition Dyson Airwrap, so you’re bound to find something for every beauty lover on your list (including yourself).

    Drunk Elephant’s In The Hair and Now is bound to be one of the most popular Sephora gift sets this … [+] year. It features three full-size products for cleansing and balancing your hair from root to tip.


    Sephora’s gift set section is currently stocked with over 500 skincare, makeup and haircare options. So to help streamline your holiday shopping process, we’ve rounded up some of the best options below. Here, check out 12 beauty gifts that are sure to be well received.

    forbes.comSephora Promo Codes | 50% Off In October 2021 | Forbes

    Our Sephora Gift Set Picks

    A Set Of Olaplex’s Best-Sellers

    Prevent cold weather from sucking the life out of your hair with this set featuring four of Olaplex’s most popular products, including the brand’s No.3 Hair Perfector, No.4 Bond Maintenance Shampoo and No.5 Bond Maintenance Conditioner. Buying all four of the haircare heroes separately would set you back $84, but the bundle costs just $60. Plus, the travel-size bottles of the shampoo and conditioner will come in handy for upcoming trips.

    This Set Of La Mer Essentials

    If your best friend has been dying to try La Mer’s cult-favorite products, treat her to this four-piece gift set over the holidays. It includes minis of The Renewal Oil, The Revitalizing Hydrating Serum, The Eye Concentrate and The Moisturizing Soft Cream so she can test them out before investing in the pricey full-size versions of each product.

    An Assortment Of Clean Beauty Must-Haves

    This Sephora gift set is perfect for makeup lovers looking to add more clean beauty products to their routine. It includes best-sellers from some of the hottest clean beauty brands on the market including Saie, Merit, Ilia and Tower 28. Oh, and did we mention you’ll be getting $92-worth of products for only $36?

    This Limited-Edition Dyson Airwrap Set


    Dyson Airwrap Complete Styler Limited Edition Set ($659 Value)


    Dyson’s coveted Airwrap styler utilizes special air styling technology to create voluminous curls and waves with less heat damage, and for a limited time, you can grab it in this special edition colorway. It comes with six matching attachments for versatile styling and a sleek storage case that makes gift wrap totally optional.

    A Recipe For Glowing Skin

    Help your friends and family put their best faces forward this holiday season and beyond, by gifting them this Glow Recipe kit. It contains the brand’s Watermelon Glow Hyaluronic Clay Pore-Tight Facial Mask, Watermelon Glow Niacinamide Dew Drops and Watermelon Glow PHA +BHA Pore-Tight Toner, all of which are clinically proven to hydrate and brighten the skin.

    This Top-Rated Fragrance Sampler


    Sephora Favorites Bestsellers Perfume Sampler Set ($118 Value)


    If you’re wondering what to get the perfume fanatic on your gift list, consider this sampler featuring 13 of Sephora’s bestselling fragrances from brands like Marc Jacobs, Gucci and more. Once they’ve sampled all the perfumes, they can redeem the included scent certificate for a full-size bottle of their favorite one at their local Sephora store.

    Drunk Elephant’s Hair Heroes


    Drunk Elephant In The Hair and Now Value Set ($86 Value)


    This haircare set from Drunk Elephant includes everything you need for stronger, shinier hair and better scalp health. The formulas are also color-safe, so you don’t have to think twice about gifting them to your favorite platinum blonde. Psst, this trio is also a great buy if you’re someone who already uses Drunk Elephant’s hair products on the regular since they’d cost $86 if you purchased them separately.

    The Secret To A Perfect Pout


    Charlotte Tilbury Pillow Talk Lip Secrets Set ($71 Value)


    Charlotte Tilbury’s Pillow Talk shade is known for being a universally flattering nude-pink, so it’ll look great on everyone from your mom to your favorite coworker. This Sephora gift set includes a lipstick, two lip glosses and a lip liner, all in the iconic shade.

    This Popular Gisou Set

    Despite being a new arrival, this Gisou haircare set has already racked up some glowing reviews from Sephora customers. “After one use of this routine my hair felt so soft and not tangled after the shower!” writes one woman. “I [gave] this to my friend for her birthday and she was so happy. It will be a great gift as the holidays approach,” adds another.

    This Dermalogica Trio


    Dermalogica Our Best Cleanse & Glow Holiday Kit ($143 Value)


    Dermalogica’s Cleansing Oil, Special Cleansing Gel and Daily Microfoliant Exfoliant work together to clear clogged pores, smooth the skin and lock in moisture. And thanks to this holiday kit, you can get (or gift) full-sized bottles of all three products at a $48 markdown.

    A Collection Of Fragrant Finds

    Whether you’re shopping for a candle lover, or looking to score some easy stocking stuffers, this gift box of Voluspa candles that look as good as they smell will definitely come in handy. Equipped with 12 of the brand’s most popular fragrances, it’s guaranteed to please even the pickiest candle connoisseur.

    A Luxe Dior Bundle

    Gift sets are a great way to try luxury beauty products at a fraction of the price, and this limited-edition set from Dior is a prime example. It contains a Miss Dior Blooming Bouquet Eau de Toilette (the brand’s iconic fragrance), an Addict Lip Glow and a Nourishing Rose Hand Cream, two must-haves for keeping your lips and hands hydrated this holiday season.

    10 affordable Valentine’s Day gifts that are thoughtful

    Valentine’s Day is quickly approaching and while things may look a little different this year, from having dinner at home to being separated from family, there are plenty of ways to show your loved ones you care about them. Gifts, cards, FaceTimes and phone calls can be a great way to show your appreciation — and you don’t need to spend a lot of money on those. To help get you started otherwise, we’ve rounded up 10 affordable Valentine’s Day gifts, including beauty items, board games, kitchen items and more.


    Best gifts under $25

    1. Charlotte Tilbury Mini Pillow Talk Lipstick & Liner Set

    Beauty gurus, including Shopping associate editor Nicole Saunders, recommend Charlotte Tilbury’s Pillow Talk lipstick because it’s “fun, feminine and functional.” The universally-flattering soft pink lipstick features a rectangular tip to line lips easily and smells faintly of cocoa butter. This mini set also includes a matching Pillow Talk lip liner, which can help extend the wear of the long-wearing lipstick.

    2. NY Threads Women’s Fleece Bathrobe

    Your loved one is likely spending more time indoors right now, both due to the Covid-19 pandemic and the harsh winter snowstorms. To that end, a cozy bathrobe could be just what your giftee needs right now to help them destress. This NY Threads option is Amazon’s No. 1 bestseller when it comes to women’s robes. It’s machine-washable, made of 100-percent polyester and features an adjustable waist belt to keep it secure. The robe also sports front pockets for convenience and comes in eight colors, including Burgundy, Plum, Taupe and White.

    3. Costa Farms 4-Inch Echeveria Succulent

    An indoor plant such as a succulent, outfitted in an appealing pot is a classic gift that is hard to go wrong. This Costa Farms option features a green and red plant with rosette-shaped leaves that can grow up to three inches tall. It also includes a charcoal and white ceramic pot with gold detailing and is filled with tiny rocks. The succulent gift is compact and low maintenance, requiring only partial sunlight.

    4. Laneige Lip Sleeping Mask

    Before adding Charlotte Tilbury’s lip kit to your cart, you may want to take a look at this Laneige mask. Lip masks can soothe dry lips and help prep the surface for a smoother lipstick application. Laneige’s overnight mask includes hyaluronic acid for hydration along with Vitamin C and antioxidants to help prevent dryness and signs of aging. The berry-scented mask is available in five flavors, including Vanilla, Apple Lime and Mint Choco.

    5. The Op Games Blank Slate Board Game

    If you’re looking for a gift for family or friends, Blank Slate is easy to learn and challenges you to predict how others in the game think. It’s fit for three to eight players and comes equipped with dry-erase markers and slates. To play, you pick one of the 250 cue cards and fill in the blank without showing anyone your response. When players reveal the same answers, they gain points.

    6. Disney Up “My Adventure Book” Replica Journal

    For little ones or Disney or Pixar fans otherwise, this hardcover journal is functional and sure to tug at heartstrings. It’s made to resemble “Up” characters Ellie and Carl’s scrapbook and includes lined pages to fill in with your own adventures. You can also find Disney replica journals based on other popular movies, including “Enchanted,” “Robin Hood,” “Pinocchio” and more.

    7. Bonobos Riviera Face Mask 3-Pack

    Bonobos created affordable, stylish and reusable face masks available in packs of three. These two-ply face masks are made of a cotton-and-elastane shell and a cotton lining. They also sport over-the-head elastic straps and a pocket to insert a filter for added protection. Plus, you can find them in four curated sets, including Navy Floral Dots, Pink Multi, Red Check Floral and Houndstooth Dot.


    8. Anthropologie Gwen Monogram Coaster

    If your giftee enjoys cute kitchenware or personalized items, these Anthropologie monogram coasters could be a welcome surprise for them this Valentine’s Day. Each four-inch white coaster features a blue and multicolor marble veining, abalone shell and brass accents. For hot cocoa or coffee lovers, Anthropologie also sells monogram mugs, including a tiled and floral version.


    9. LMTCreativeAtHome Custom Star Map Poster

    This star map poster is highly customizable and could make for an excellent gift for that special someone in your life. You can select an event’s date and location, like the place you met, and choose the font and text you’d like included on the poster. After you’ve got the design and layout settled, you can pick between a print or digital file. If you’re interested in gifting this present, don’t wait too long to check out — the brand advises you to order by Feb. 5 for a Valentine’s Day delivery.

    10. Personalized Wine Cork Keeper

    Gift the wine lover in your life with this shadowbox, which is customizable to their name. You can display it on a coffee table or hang it on a wall. And if DIY crafts is kind of your thing, you can create and fill your own shadowbox with mementos for a more personalized touch.


    Where to buy gifts under $25

    As you peruse the gift ideas above, here is a list of popular retailers with gifts under $25, including fashion, jewelry, skincare and more.

    Gift cards under $25

    If your Valentine is hard to shop for a no-fail option is to surprise them with a giftcard to their favorite retailer.


    Catch up on the latest from NBC News Shopping guides and recommendations and download the NBC News app for full coverage of the coronavirus outbreak.

    Shari Uyehara is the editorial operations associate of Select for NBC News.

    34 Best Stocking Stuffers for Teens 2020

    STEP AWAY FROM THE FUZZY SOCKS AND PUT DOWN THE TOOTHBRUSH. Whew, that was a close one. You almost gave your family the most cliche stocking stuffers of the holiday season. Thankfully, you came here first to find some waaaay cooler presents. Skip the $1 section at Target and fill your family’s Christmas stockings with tiny trinkets that they’ll actually love.

    From sick phone accessories and bath essentials to magical candy straight out of the Harry Potter films, there’s a mini gift here for every single person on your holiday shopping list. Before you start panicking about how much all of this is going to cost, don’t worry, because every single thing is less than $10 (with some under $5). Keep reading for all the stocking stuffers that might be cooler than an

    actual gift.

    1 Friends K-Bling Cable Reinforcer Set

    Thanks to this mini Chandler, you’ll never forget to charge your phone again.



    Resin Initial Hair Clip

    These monogram clips look like a luxury splurge, but they’re only $7 a pair.

    3 Mask Refresher – Mint Eucalyptus

    This face mask refresher spray is the closest you’ll come to finding a universal gift. You might as well just buy 20 of these and call it a day. 

    4 Bite It Butt Sheet Mask

    Yep, butt masks are a thing and you can snag one for only $8. This watermelon-scented version (yummy) is packed with fruit extracts to leave your cheeks looking “plump, dewy, and hydrated.”

    5 UO Exclusive Cherry AirPods Case

    Chinatown Market X Smiley

    Gift your AirPods a stylish outfit of their own. This cheery case looks so expensive for only $9.

    6 Well-Kept Screen Cleansing Towelettes

    No offence, but your phone is disgusting. Sanitize it with these tech-safe wipes.  

    7 Iced Vanilla Latte Coffee Gummy Bears Coffee Cup

    Coffee is amazing in any form–especially gummy. 

    8 Bravery Badges Tie-Dye Adhesive Bandages

    I never thought I’d be asking for bandages for Christmas, but… someone buy me these bandages. 

    9 Billie Eilish Flames Crew Socks

    You know what I said about not gifting socks for the holidays? Yeah, this pair is the exception to that rule.

    10 Coco Lotion Hydrating Body Lotion with Coconut Oil

    Further your coconut oil addiction with this beachy lotion. 


    Bargain Alert!

    Marshmallow Pumpkin Latte PocketBac Hand Sanitizer, 5-Pack

    Five bottles of hand sani for under only $8? Even on a list of gifts under $10, this is the ultimate bargain.

    12 World’s Coolest The Office Talking Keychain

    Anything stocking stuffer with Michael Scott’s face on it is a guaranteed win. 



    Photo Gallery Cotton Tote Bag

    You can fold up this lightweight tote and keep it in your backpack, so you’ll never have to use a plastic bag again.

    14 Mini Blendercleanser® Solid

    I hate to tell you this, but your beloved makeup sponge is literally covered in bacteria. This cleansing bar will get it squeaky clean. 

    15 Black & White Checker Heart Flame Drop Earrings

    Just putting this out there: if these mysteriously appear in my stocking, I wouldn’t be mad about it…

    16 Feel Better De-Stress Ball

    Nothing cures stress like a golden brown croissant, amiright?!

    17 Pink Tie Dye Fashion Mask

    Behold: the hottest gift of 2020. 



    Schrute Farms Enamel Pin

    The Office fans only, please. 


    Editor’s Pick

    MegaLast Liquid Catsuit Matte Lipstick

    20 Organic Tampon Pack

    I literally can’t think of a more useful gift to find in my stocking.

    21 8″ Artificial Potted Cacti

    There’s literally no surface in your house that can’t be improved with a smattering of cute lil cacti.

    22 Supreme RBG Ruth Bader Ginsburg Patch

    Give the gift of the Notorious RBG this holiday season. 

    23 Mario Badescu Lip Balm

    24 Cherry Eye + Cheek Mask

    Squish Beauty Anthropologie

    Those tragic under-eye circles you’ve been working on? Ya, these’ll fix those quick. 

    25 Face Print Cardholder

    This’ll hold all the gift cards you’ll be raking in this holiday season.


    Bargain Alert!

    Gummi Cretures

    These jellies are straight out of Honeydukes Sweet Shop. 

    Want more HP gifts? Click here for the coolest Potterhead presents. 

    27 Unicorn Horn

    Run this unicorn horn under your faucet for a bubble explosion. (Mix it with your unicorn bath bomb for a next-level bath experience.)

    28 Puka Shell Necklace

    A string of cowrie shells is the beachy outfit-finisher your looks have been missing. 

    29 Hangover Fix: Holographic Foil Sheet Mask

    This hydrating mask is worth the $4 just for the Instagram content you’ll get while wearing it. 

    30 Boyshort Underwear

    Treat your cheeks to a soft underwear hug after you do that sheet mask. Plus, 1% of your purchase will go to Planned Parenthood. 

    31 Makeup Bag

    For the beauty buys you currently have sitting in your Ulta shopping cart.  

    32 Premium Sleep Eye Mask

    Honestly, this real af eye mask is a whole mood.

    33 Hello Kitty Spa Headband

    Your bedtime skincare routine just got a whole lot cuter. 

    34 Cute Wall Hanging

    This $9 print is the Instagrammable touch your desk has been waiting for. 

    Kelsey Stiegman Senior Style Editor Kelsey is’s fashion expert and resident Harry Potter nerd.

    This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at

    90,000 how the Sephora loyalty program works

    Application “Wallet”: how the Sephora loyalty program works

    Decrease in customer activity requires optimization and improvement of processes, including in the area of ​​customer loyalty. The Wallet app experts studied Sephora’s loyalty program – one of the best in the world – and figured out what attracts customers so much.

    Sephora’s Beauty Insider loyalty program has 25 million customers.However, not only the customers of the brand like it – experts often include the beauty brand privilege program in various ratings. For example, Sephora has been ranked # 1 in personalization loyalty programs for three years in a row.

    We tell you what attracts customers in the Beauty Insider loyalty program. Learn from Sephora and learn from brand best practices to retain loyal customers and reach new audiences.

    How the Sephora loyalty program developed

    2007 – Launch of the Beauty Insider program with one privilege level

    Originally, Sephora donated samples of luxury cosmetics for purchases that members cannot afford on a regular basis.

    2009 – new status VIB (Very Important Beauty Insider)

    The loyalty program has become a two-tier one.

    2013 – third level Rouge

    The brand has added a premium status for especially active clients.

    2016 – Launch of Rewards Bazaar

    Sephora launched an exclusive store for loyalty program members: customers were able to exchange bonuses for limited cosmetics.

    2020 – Sephora loyalty program – one of the best in the world

    25 million customers participate in the loyalty program.

    How Beauty Insider Works

    Loyalty program mechanics

    The loyalty program has three levels: Insider, VIB and Rouge.

    The basic Insider level is assigned to the client immediately after registration.Promotion in the loyalty program depends on the amount of purchases. To get to the VIB level, you need to buy cosmetics for $ 350. On Rouge – for $ 1,000.

    For purchases, regular customers receive points – their number differs at different levels. At the basic Insider level, for every dollar spent, clients receive 1 point, on VIB – 1.25, on Rouge – 1.5. Sephora awards even more points for purchases made with a co-branded credit card. Sometimes the brand launches promotions, during which it returns increased bonuses for purchases.

    Points are valid for one year.


    Loyalty program members spend points on cosmetics and other benefits, which vary depending on their status.
    All customers, without exception, receive birthday gifts, samples and access to a special section of the Rewards Bazaar. Rouge customers also receive free shipping, early access to new products, and invitations to exclusive events such as the Francis Coppola Vineyard Tasting Tour.
    Rewards Bazaar has exclusive deals every Tuesday and Thursday at 9am. Loyalty program members who have accumulated at least 50 bonuses can exchange them for new products and limited cosmetics.
    In addition, loyal customers can take free makeup lessons from in-store beauty consultants and become part of the brand’s online community.

    Sephora Loyalty Program Success Secrets

    Omnichannel User Experience

    Sephora creates a single digital profile for each loyalty program member, combining data from the site and from the application: search and purchase history, behavior on the site, personal information.This approach allows the brand to create offers that are truly relevant to customers.

    The brand also maintains communication with users through various channels – through push messages, emails, social networks.

    High level of personalization

    Sephora not only collects customer data, but also analyzes it to provide customers with a personalized experience. The brand “packs” point offers into personalized collections and sends them in emails or shows them in the feed of the mobile application.

    In addition, customers can independently choose gifts from the brand for their birthday and use points by exchanging them for products of interest to them in the Rewards Bazaar section.

    On the website of the online store and in the app, the brand also publishes questionnaires to help with the selection of a suitable cosmetic product. For example, Foundation Finder helps you choose a foundation based on five characteristics, including coverage density, natural composition, and consistency. In a similar way, you can choose mascara, lipstick, hair products and other products.

    Customers who do not want to answer the questions can view the collections collected by the brand. Eyebrow products, for example, are divided into five categories depending on the tasks they solve.

    Color IQ technology helps you find the right makeup products in offline stores. A special device takes 27 images of different skin areas in less than 2 seconds to accurately determine skin tone and find the optimal foundation, concealer or lipstick.

    “We want our customers to choose the products that suit them best.”

    – Sephora VP Allegra Stanley in an interview for Forbes

    Educational content

    Sephora not only sells cosmetics, but also teaches clients how to use them properly.

    The site contains educational tutorials in which makeup artists and beauty bloggers tell you how to apply cosmetics correctly or what makeup to do for a party or dinner with friends.

    The brand also teaches offline: in stores, make-up artists of the brand give free beauty lessons to members of the loyalty program.

    Convenient mobile application

    The Sephora application duplicates the functionality of an online store – purchases, exchange of points for rewards, questionnaires, training materials. Thanks to convenient filters, customers can customize the content to suit their interests so that they receive only relevant information.
    The app also supports additional services – for example, a virtual make-up try-on. With its help, you can choose cosmetics online, without visiting the store.

    As new rewards appear twice a week, users are motivated to open the app more often. And Sephora has additional opportunities to communicate with the audience.

    Emotional attachment

    Sephora increases customer engagement in the loyalty program through positive emotions.Key emotional drivers are happiness, trust, surprise, pleasure, and pride.

    “We believe that emotions are the new currency of loyalty.”

    – Sephora VP Allegra Stanley in an interview for Forbes

    An emotional component is present in many of the mechanics of the Sephora loyalty program. For example, achieving VIB or Rouge status, as well as inviting to exclusive events, make customers proud. Community participation – membership in the beauty enthusiast club.

    Active community of like-minded people

    Sephora launched Beauty Insider Community in 2017. This is a community of like-minded people that every client can join.

    Communication takes place on the website and in the social networks of the brand. The site has special thematic sections – for example, about skin care or the formation of a minimum set of cosmetics. Clients exchange experiences, share tips and photos.

    In the “Discussions” section, club members can ask a question not only to other clients, but also to Sephora representatives.

    “As we got to know our clients better, we realized that they needed the opportunity to connect, ask questions, share inspirational looks and get beauty advice – not only from us, but from each other as well. We have created a forum where beauty enthusiasts can chat in real time. This is a great resource for us too: we often turn to the community to find out the interests and expectations of our clients. “

    – Sephora VP Allegra Stanley in an interview for Forbes

    Co-branded credit card

    Sephora offers two credit cards: one own and one partner with Visa. Both allow you to return in points 15% of the value of the first purchase and 4% of the value of each next one, both in online and offline Sephora stores.

    With a Visa credit card, customers also return up to 1% of the value of purchases in other stores.

    Subscription beauty boxes

    In the USA, the brand’s clients have access to a subscription to boxes with Play cosmetics! by Sephora, which arrive every third week of the month.

    Each box contains six samples of makeup, skin and hair care products, a cosmetic bag that can be reused or recycled, and a booklet with instructions and life hacks for using each sample of cosmetics.Subscribers also get access to exclusive training videos.

    The total cost of boxing goods is sometimes up to $ 65, and the loyalty program members receive them for a fixed price of $ 10 per month. The brand creates a special profile for each client, in which she can indicate her preferences in order to receive a box with personalized goods in the future.


    Goods and services – Azov

    Category: Health and Beauty
    Store number: 2

    The ILE DE BEAUTE chain of perfumery and cosmetics stores, founded in 2001, for a short time has become one of the leaders in the retail trade of selective cosmetics and perfumery.

    ILE DE BEAUTE is a part of SEPHORA (LVMH group) and has been holding a leading position in the market of perfumery and cosmetic products in Russia for over 10 years. Currently, the network has 139 stores throughout Russia, including an Online store that delivers goods anywhere in our country.

    ILE DE BEAUTE ranks first in the rating of the quality of service in perfumery and cosmetic networks in Moscow (according to the “Money” magazine of the Kommersant Publishing House).In 2009, ILE DE BEAUTE became the leader among multi-brand perfumery and cosmetics chains according to the results of the Mysterious Buyer research conducted by the NEXTEP group of companies in cooperation with the Kommersant Publishing House.

    The chain stores over 30,000 items from the world’s leading brands of perfumery, decorative cosmetics and care products. Analysis of the preferences of our customers, constant monitoring of the market and high standards of service allow us to meet the requirements of the most demanding customers in any price category.

    All ILE DE BEAUTE stores have consultants who are ready to help in the selection of the necessary products and give recommendations on their use. The program of client days is also successfully operating, within the framework of which bright and interesting presentations of the world’s leading brands are held.

    Stylish interior, excellent assortment, recognized high quality of service – all this the company is glad to provide to customers.

    ILE DE BEAUTE offers its clients additional services, individual procedures, pleasant gifts for purchases, monthly special offers, advantageous discount programs and convenient gift cards.

    In April 2010, ILE DE BEAUTE received a gold award at the BRAND OF THE YEAR / EFFIE 2009 competition for the creation and production of the film project “Because It’s Me”.

    Beauty weekend: Sephora anniversary in Russia, new LUNA 3 brush and Clinique pop-up at Depo

    Whatever your boss and ours may think, the weekend is here. We draw up a “nice” schedule for the weekend.

    We make bargain purchases and receive gifts from Sephora, define our own beauty-iD Clinique at the Depot (it certainly won’t do without visiting your favorite cafe!) And choose a new LUNA 3 brush by skin type.

    Birthday Sephora

    In the fall, it will be exactly one year since the international perfumery and cosmetic network came to Russia. On this occasion, it was decided to arrange a big non-stop beauty party for Sephora loyal customers from October 18 to 20. Indeed, it is thanks to this network that we have such brands as Kat Von D Beauty, Anastasia Beverly Hills, Huda Beauty, Marc Jacobs Beauty, Hourglass and about 50 other brands that have won the hearts of beauty lovers all over the world.There is an opinion that giving gifts is much more pleasant than receiving them – Sephora decided to check. In honor of the chain’s first birthday in Russia, all customers from Friday to Sunday inclusive will receive pleasant gifts: a discount of up to 35%, surprises when buying from global brands, and doubling of bonuses. But the main gift will still be a chance to win … a whole suitcase of cosmetics from Sephora. There are 12 of them in total – according to the number of chain stores in Russia. For the winners – full-size products from Too Faced, Kat Von D, Becca, Erborian, Hourglass and other global brands.


    Pop-up Clinique at the Depot

    If you perceive “Depo” solely as a food court, it is time to get rid of this stereotype. On a weekend go to Lesnaya for beauty and new sensations. Until October 23, a pop-up store Clinique, a unique space dedicated to the personalized care system Clinique iD, will be open on the territory of the food mall. The Clinical Reality mobile application will help you choose an individual program to solve your skin problems and meet its needs.It will operate in the Clinique online diagnostics area. Using the
    Biometric Facial Recognition function, the software will analyze 17 points and identify the underlying problem of your skin, make a “diagnosis” and offer a solution. Actually – the Clinique iD care system from a moisturizing base for skin type and an active concentrate for a particular task. All products will be available here, you can also play with an interactive table, which provides detailed information about the products, and take a couple of pictures for your Instagram.

    St. Lesnaya, 20, bldg. 3

    New brush LUNA 3, FOREO

    To the delight of 20 million customers around the world – and we rejoice with them! – Swedish hi-tech brand
    in the field of beauty gadgets for the face brought to Russia a new LUNA 3 – an innovative 2-in-1 brush model for skin cleansing and facial massage. Anyone who has tried it knows that leaving with this cute gadget gives a better result than just washing your face, even with the right products! The LUNA 3 has many nice features that were not found in previous models.Now the smart gadget is synchronized with the FOREO For You app – be sure to download it to your smartphone! – and explains to which area of ​​the face to apply it and how long to act on the skin. It is made of super soft medical grade silicone, but unlike its predecessors, it offers a choice of 16 intensity levels of T-Sonic ™ pulsations. Plus, the area of ​​the gadget is 30% larger, and the bristles are 25% softer and 30% longer for better cleaning. In the application, you can also choose a facial massage depending on the desired effect.And LUNA 3 is equipped with the Find My Luna function – now it will not be lost. The powerful USB charging lasts for as many as 650 uses. LUNA 3 is available for three types of skin: for normal – pearl pink, for sensitive – lavender, for combination – blue. Sold complete with microcapsule serum, USB cable, travel bag and access to the FOREO For You app.


    You can buy LUNA 3 exclusively in 10 Rive Gauche stores (in Moscow and St. Petersburg) – and the entire chain of stores “Golden Apple”.

    “Our strong point is experience” – Style – Kommersant

    The first Russian multi-brand store of the Sephora cosmetics chain was opened in the Aviapark shopping center. The line of a thousand buyers stretched across the entire first floor of the shopping center from the very morning. Kommersant Style spoke with Guillaume Mott, General Director of Sephora in Europe and the Middle East, about what caused such a stir and the company’s future plans in Russia.

    – Why did you decide to open Sephora in Russia right now?

    – When we open a store, it is always a combination of several factors. First, we understand that there is a need in the market. Secondly, the right team has been formed, which we have been teaching and preparing for a long time.

    – Will it be one store or a chain?

    – This will be the network. We plan to open eight stores by the end of the year. We will be concentrated in Moscow and St. Petersburg.Plus, an online store will operate throughout Russia.

    – Did you attract Russian investors to the opening of this store, or is it an entirely foreign company?

    – Sephora is 100% owned by Louis Vuitton Moet Hennessy (LVMH), a French company. But the store in Moscow was created entirely by Russian companies. For example, all the furniture inside was made in Russia. Or our multimedia application “Virtual Artist” is the technology of a Russian startup.The store is also managed by Russian management.

    – How will you differ from L’Etoile, Ile de Beautet, Rive Gauche and other chains?

    – First of all, the choice of products. We have selective premium brands as well as exclusive brands. For example, Becca, Huda Beauty, Marc Jacobs are the favorite cosmetics of millennials. We also have dedicated product areas dedicated to just one ingredient. This is a completely new approach to sales.Our second strong point is experience.

    Our consultants will not only help you choose the right product, but also advise how to use it correctly.

    Inside our store there is a make-up bar, a brow bar, as well as a special function “Virtual Artist” – a multimedia screen in which the client looks like in a mirror and, thanks to a special program, selects makeup.

    – Do you plan to involve bloggers, influencers who are trusted by millennials?

    – This is a central part of our strategy.Not standard advertising, but cooperation with bloggers and famous personalities. We have already sent 150 beauty boxes to various bloggers such as Gohar Avetisyan and Nastya Ivleeva. Even Huda Kattan, a blogger and creator of the Huda Beauty brand, told on her Instagram that we are entering the Russian market.

    – What then do you offer to an older and wealthier category of buyers?

    – For adults, wealthier people, we have premium brands: La mer care products, as well as niche perfumes such as Moresque.

    In general, if you look at our segments in the USA, France and Russia, you will see that the assortment is different. This is exactly what the game is about.

    Interviewed by Yulia Akhmedova

    90,000 Coffee Futures: 30% Price Increase Due to Danger of Shortage

    “Black cooperative” not only launched a subscription for grains and offered a deposit for payment at a coffee shop, but created joint project with “Mediazona”.Clients received copyright a postcard signed by the journalists of the publication, and a couple of information letters about political history of Ethiopia and Colombia.

    Closing offline points, jewelry store “Twelve” in March made a 20% discount on gift certificates. They can use within six months. As told store owners, in one week buyers purchased certificates for the amount of about 65,000 90,284 rubles 90,285.

    In Moscow, VkusVill merged with entrepreneurs the restaurant sector in order to “preserve the delicious history of the city – jobs, favorite places and interesting dishes ”. You can already buy dishes in the chain stores from the cafe “Receptor” and restaurant Oishii, and positions of other gastronomic projects.

    Interesting projects have appeared at intersection several areas of business.Delivery Club food delivery service together with platform psychological online consultations Zigmund.Online and a restaurant “Much Salmon” have developed a menu “Soulful dinner”. When ordering a set from it the user will receive not only delicious food, but also an online consultation with a psychologist. An invitation to a meeting is sent together with sets called “Sometimes salmon is just salmon”, “Unclosed Gestalt with avocado “,” Introduction into psychoanalysis.Tom Yam First “and” Leave Me at peace “.

    Online store of tours started to cooperate with online cinema, Domino’s Pizza and publishing house MYTH, releasing promotional codes with discounts.

    A separate type of collaboration – partnership with corporations. So, MAPS.ME suggested by the owners small and medium-sized businesses launch an advertising campaign in service applications for 1 ruble.

    MTS presented an online map of small business “I close “, where entrepreneurs post information for free about company. The operator also offered a service for independent launching targeted advertising.

    Small business card from MTS. A source: website

    Facebook shared helpful tips on how to support your business communication with the audience in a pandemic.Also social network with support of the department entrepreneurship and innovative development of Moscow and MBM.MOS.RU launched a campaign #this is our business. Influencers and business representatives will share in their accounts stories of local companies. “In contact with” and Odnoklassniki doubled budgets for promoting small and medium business (the action will last until June 30).

    Google introduced free video constructor Video Builder on YouTube.With it, companies can quickly create short commercials.

    “Northern Manufactory” from Arkhangelsk before the crisis made and sold handmade souvenirs from eco-materials. But during the pandemic, she started producing masks. “We promptly purchased materials: and chintz, and gauze, and elastic bands. Sewed samples, formed proposal for enterprises and made a mass mailing to the database companies “, – explained the director manufactory Nadezhda Luchinina.She emphasized that it was not additional earnings, but “the only way to survive.”

    On Wildberries sales of designer cloth masks (analogous to medical ones) increased 12 times (from 16 to 22 March compared with the same period last year), and the brand Bat Norton clothing in March, sales of this accessory increased 10 times.

    Cosmetic brand MIXIT in the period quarantine has suspended the release of the traditional product line, focusing on the fight with coronavirus.In two days, the company rewrote the formula of the previously produced antiseptic, increasing the content alcohol.

    Masks and antiseptics MIXIT. Source: website

    After closure of educational childcare institutions KidsWay, who used to accompany children to school, became couriers. “I wrote a post on social networks:“ If someone needs perfect couriers, please contact “.In a couple of days, about a hundred requests came from large hypermarkets, restaurants, cafe “, – recalls co-founder of the company Anna Filippova.

    3D Company Plus, which is engaged in the operation of real estate, reoriented for the service disinfection of premises. This helped to “go through the crisis without losses, save wages and workers places, as well as help in the fight against coronavirus. “

    Sephora Favorites Soko to Tokyo Box

    As a famous Korean lover, I could not pass by such a truly outstanding set of Sefora. Having licked for a while, I ordered it, although initially I was going to wait for a 20% discount in Sephora. And it’s good that she didn’t wait, because they didn’t live to see the discount. Everything was sorted out! And why, I’ll show you now.

    In connection with the interest in Asian cosmetics, Sefora began to produce collections on this topic since last year.I didn’t buy last year’s one at a similar price (most of them were presented with cleansers), but the current one seemed very worthwhile to me. If you love this, then don’t miss next year’s box.
    My kit cost me $ 40, while its content is estimated at $ 130. A worthwhile purchase for the Asian beauty lover!

    Includes one of my favorite winter fabric masks Too Cool for School Egg Cream Mask . I wrote more about it here .

    The mask has deep moisturizing and even nourishing properties. Ideal for dry, dehydrated, flaky skin.

    The star of the set is the famous Facial Treatment Essence from the Japanese company SKII .

    It is presented in a good volume – 30 ml. Enough to try it out and see the first results. Once upon a time, 10 years ago, I bought minks of this product and used them for a couple of months. I did not notice any significant changes, but then I was younger, my skin looked better and I did not have any special problems.Let’s see if something is noticeable now. As a quick reference, I will say that the main active ingredient of the essence and of the entire line is petera (the same galactomis) – a rice enzyme formed during the production of sake. He is able to literally rejuvenate the skin, make it lighter and smoother, and fight pigmentation.

    Another sake-based product is the new Sake Cleansing Water from Boscia .

    Unusual cloudy milky shade due to the presence of rice powder.In addition, the product contains glycolic acid (a small percentage), adenosine, lightening extract of licorice.

    Another star of the set, also Japanese, also whitening and also with rice (this time with rice enzymes) is TATCHA Rice Enzyme Powder

    The product is a popular enzymatic and gently exfoliating powder for washing. A jar of this size (10 g) can be purchased, this is a special form for travelers and it costs $ 15. By the way, these powders are released in 4 different interpretations for different skin types.

    Cream from the relatively new line Dr. Jart + Cicapair Tiger Grass Cream . Again, it is good in winter, as it soothes redness and irritation, removes excessive dryness, and helps to restore the lipid balance of the skin. In general, it fights against excessively red and even flaky cheeks, noses and other parts of the face and body, which often “adorn” us during the cold and dry season.

    This trio has visited me more than once. I love the Amore Pacific Green Tea Moisturizing Mist.And here is such a convenient option for carrying and traveling. Shiseyde eye cream is not my favorite, somehow we did not quite understand each other, but I will give him another chance. But what if?
    Well, the famous Aqua Bomb cream gel from Belief. How many similar jars in different variations have I received from Sefora as gifts. And do not count! Meanwhile, this is quite a good gel-like cream or creamy gel with serious moisturizing properties. My daughter adores it, and I often use it for massage with NuFace.

    And a couple more moisturizers from Laneige: a cream and a night mask from the Water Bank line. I have not tried the cream, but I have a lot of such masks in all the drawers. And it seems to me that they clearly live there some kind of secret sex life. Because their number is only growing, and even similar very tiny jars and bags appear. Then they grow up and go somewhere in adulthood! Here is such a phenomenon!
    In principle, I have nothing against them, again, my daughter loves a mask.Interestingly, I sometimes put this mask on my hair. The effect is like a light moisturizing gel without excessive sticking!

    As you can see, the box turned out to be not very successful, and I will continue to track similar interesting collections in the future. I hope that someday Sephora will deliver all over the world, and you, too, will be able to have access to everything presented in it.

    Stila, BB Favorites … More gifts than purchases!

    Hello dear girls,
    Today I want to show one more part of my online purchases from the American Sephora .

    1-Palette Rock in Rio from Stila . The cost is $ 10.

    Honestly, I bought this palette because of the ridiculous price and the funny girl on the cover. The palette contains four eyeshadows, one eyeshadow / base and one glitter / blush.

    2-Set Sephora Favorites BB Buzz . The cost is $ 25.

    The set contains 5 different miniatures of the best BB creams according to the shop Sephora .


    Stay-all-day 10 in 1 from Stila .10 ml.

    BB Cream from Boscia . 10g.

    BB Cream Camera Ready from Smashbox .15ml.

    BB Beauty Balm from Dr. Jart + .10ml.

    Beauty Balm Multi-Perfect Skin Care Makeup from Too Faced . 11d.

    Usually, all my online purchases and “nonsense” I do at 3 am and it often happens that after placing an order I forget about it … and so, a few days later I re-ordered exactly the same set of BB creams! Now I think, what should I do with the second one?

    3-A free cosmetic bag with 8 miniatures could be added to the order.There were 4 different compositions of cosmetic bags, I chose under the name “nutrition”, it turned out to be a lot of interesting things:
    -Fragrance Clean , eau de parfum. Probe. The scent of cleanliness, smells of something reminiscent of pure pastel linen.
    -Day Anti-age Cream from Origins . 15 ml.
    -BB Cream from Too Faced tone Nude Shade. 5 ml.
    -Face Spray B6 from Urban Decay . 15 ml. Vitamin spray against enlarged pores, redness and oily skin.Super thing!
    -Lip Balm Sugar Petal from Fresh . 2.2g
    -Smoothing hair care Prime Style Extender from Living Proof . 10 ml.
    -Nourishing styling hair cream from Living Proof . 30 ml.
    -Mascara Buxom Lash Mascara from Bare Escentuals . 6 ml. Black mascara with an interesting brush.

    -3 free samples to order: Dot Marc Jacobs , Perricone MD and Eve Lom .

    -Miniature Visionnaire from Lancome is a free “action of the day”.

    -Miniature of tonal powder Kat Von D is for loyalty points.

    My opinion:

    – I liked the set of BB Buzz because you can try several options for BB creams at once for relatively little money than buying full-size tubes. So far, I have not made a clear opinion about the BB creams themselves.

    -The eyeshadow palette Stila is still lying… I don’t know if I’ll reach it or not, maybe I’ll give it to someone in addition to a New Year’s gift.

    -I really liked the bonus cosmetic bag, it has a completely chic product for oily skin from Urban Decay . I have never perceived this brand as a high-quality care brand, it always seemed to me that it had a very good make-up, but skin products are not a fountain. So this spray is probably the first remedy that makes my skin not shine at all. I will buy full size.
    – Lip Balm from Fresh is very pleasant.
    -Hair products from Living Proof is a good expensive brand, once I bought it a few years ago, I remember that I gave a lot of money. So it’s better to try it before buying it.

    -It was interesting to try the powder from Kat Von D , good, mattifies well and perfectly masks all skin imperfections, but the tone itself will probably be dark for most Slavic girls, I just love the tone to be darker than me.
    -Cleaner from Eve Lom . In addition to the probe, the package contains a textile napkin to which a cleaning agent must be applied. This tool with a napkin made me very happy, probably somehow I will order a full-format version, I did not know anything about this brand, but this cleaner conquered me directly.

    The whole order seemed interesting to me, especially the presence of a bunch of probes and bonuses. I noticed that I often make orders because of interesting promotions on the site, rather than the urgent need for the cosmetics itself…


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