Selfridges christmas jobs: Christmas Sales Associate | Jobs and careers with Selfridges


Christmas Sales Associate | Jobs and careers with Selfridges

Christmas Sales Associate

Job Introduction

Are you passionate about all things Christmas? Do you want to do your part to spread the Christmas cheer this year, working in one of the most festive Christmas stores?

Want to share your enthusiasm for the most wonderful time of the year whilst delivering a truly extraordinary shopping experience? Then you’re just the kind of person we’re looking for!

We are recruiting for Christmas Team Members to join our Exchange Store team in Manchester and have full-time and part-time opportunities across all areas of the store.

Role Responsibility

As a Sales Associate, you are an essential part of a team that delivers the extraordinary service our customers expect from Selfridges.

Maintaining the highest of retail standards, keeping up to date on product knowledge and replenishing stock, customer service is at the heart of what you do. An expert for all things Selfridges and the go-to person to help our customers, you are fully knowledgeable of everything about the store including the latest events and services that only Selfridges can offer.

As a Sales Associate you will:

Deliver exceptional service to our customers by building rapport, sharing product knowledge and catering to their needs

Conduct refunds and exchanges, helping the customer to find another suitable item/product if necessary or alternatively, offer our online services

Work as part of a team focused on creating a memorable customer experience. From selling and replenishing stock, cashing up and organising rails, to hosting, you understand there is more to the customer experience than just selling

Manage customer feedback, and use it constructively to continually raise the bar for service, sales and retail standards in your area

Be responsible for the stock in your department, from unpacking deliveries, (new and replenished lines), to completing audits and maintaining the stock room

Adapt to the challenges that vary from day to day.

A flexible role, you may be required to work on different departments, taking your service excellence and collaborative spirit with you

Use your natural curiosity to stay ahead of the latest trends by taking every opportunity to expand your knowledge of products and competitors

Understand and follow health, safety and security procedures, and play an active role in preventing stock loss

The Ideal Candidate

A great communicator. You will be able to positively engage with all types of customers (domestic and international) with varying needs and requirements

Well Informed. You will develop excellent product knowledge by following trends and being aware of our competitor’s activity, along with taking part in supplier training

Known to be a sales and service expert. You’ll use these skills to deliver the extraordinary each and every time and take the initiative to provide additional services where appropriate

A proud shopkeeper. It will fall to you to replenish stock, maintain the Selfridges standards and inspire others to deliver the same

A problem solver. You’ll go above and beyond to resolve issues for our customers and be able to adapt your approach to each individual customer

Flexible. Responsive to business needs, you are happy and comfortable to take responsibility for tasks that may go beyond the role expectation

An example of our values, a trusted and respected colleague


This guide represents a summary of the role, however all team members are expected to be flexible in the work they undertake, which may change from time to time, according to the needs of the business

Christmas Temporary Retail Sales Associate

Christmas Temporary Retail Sales Associate

Job Introduction

Are you passionate about all things Christmas? Here at Selfridges we are looking for Retail Sales Associates to share their passion and get our customers into the festive spirit whilst delivering a truly extraordinary shopping experience like no other

Role Responsibility


Every day at Selfridges we strive to amuse, amaze and surprise our customers and Christmas is no exception. With visitors from all over the world who are preparing for the holidays and it will be your role to ensure that Selfridges is the ultimate Christmas destination from September through to the end of December. We are offering an opportunity to work with us during this exciting festive period.


The Ideal Candidate


We are looking for committed, passionate and kind team players with a positive attitude that enjoy interacting with people and exude the confidence to share their Christmas spirit. If you can see beyond just baubles, tinsel and crackers and have a desire to help our customers create an extraordinary Christmas experience then we want to hear from you!

Selfridges are proud to be recognised as the Best Department Store in the World for the 4th time and a LinkedIn Top Company to work for. Working at Selfridges is a truly extraordinary journey which we would invite you to be a part of.

About the Company

Since opening its doors in 1909, Selfridges has continued to be the premier destination for a truly extraordinary customer experience. The spirit of innovation and creativity imagined by Harry Gordon Selfridge still lives on through its owners today. Having launched Project Ocean in 2000, we continue to lead the way when it comes to sustainability and truly believe “there are no hard times for good ideas”.

Since 2003, W. Galen Weston and his family have owned and operated the business, which now includes two stores in Manchester, one in Birmingham, and the Selfridges App which both deliver to over 130 countries in 8 currencies.

Seasonal Temps (Harrods & Selfridges)

Your Journey

Fusing fashionable shapes and statement prints with technical fabrics and design innovation, Sweaty Betty active wear is created to enhance style and performance.

Whether you’re a yogi, runner or spin enthusiast, or simply love the Sports Luxe look – we have something for every style. Born in 1998 in London’s Notting Hill, Sweaty Betty has boutiques in the UK and USA including concessions in world-famous department stores Harrods, Bloomingdales and Selfridges. With a new digital flagship website, more international stores in the pipeline and a passionate, fitness-loving team at its helm, there has never been a more exciting time to join us.

Our Values: Well + Fit = Happy. It’s Personal. Rebellious Spirit. Bordering on Obsessive. Green Juice & Cocktails.

As a Seasonal Store Assistant, you will be instrumental in offering support to the fabulous Harrods and Selfridges London concessions during our busy holiday period. Working as part of the team, you will be responsible for delivering the exceptional customer experience for which we are renowned.

If you are successful in the recruitment process you must be available for your WOW Day (induction) on 13th of November and due to commence your role immediately after and until mid-January.

Reporting directly to the Store Manager, specific responsibilities will include:

  • Driving forward sales
  • Being an expert on our products and procedures
  • Providing the highest standards of customer service and our ‘Sweaty Betty Customer Experience’ (this will include advising and assisting customers with the selection and fitting of bras and underwear)
  • Assisting in the overall day to day running of the shop
  • Maintaining the company standards
  • Ensuring exceptional standards of housekeeping, cleanliness and merchandising are upheld
  • Any other duties required to achieve the smooth and profitable running of the boutique
  • On occasion and when considered appropriate, you may be required to carry out other duties that fit your strengths 

Please note: you will be required to work Christmas Eve and Boxing Day

Must Haves

You love to live an active life, with a passion and authority in sport. You enjoy being on the shop floor interacting with our customers whilst sharing your knowledge and expertise with confidence. You embody our Values in everything you do and most importantly you are a brand ambassador in love with our products. 

The Extras

Bonuses, a generous clothing allowance, 50% off SB all Sweaty Betty merchandise, lots of workout classes, sample sales, cycle to work scheme…..and lots more.

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Code: CF-102 / 684ac8330b5a0028

Retail Assistant – Christmas Temporary Selfridges Weekend – Primark – Birmingham

Job Description

Are you a retail lover with a passion for customer service? We’re looking for enthusiastic individuals with the right attitude to join our store as a Retail Assistant. Whether it’s a part time role, full time or weekend our Retail Assistant team are the core of our business and play a vital role in the success of our stores. You will assist the operational team in delivering world class customer service within a fast paced environment. We offer great promotion opportunities if you decide you want a career with us, we pride ourselves in developing our employees within our business. Even if management is not for you, we offer great training to help you further your skills! As a Retail Assistant, there are 6 main things that you need to succeed in our business:

1. A hunger to deliver exceptional Customer Service
2. Positive attitude
3. Flexibility and determination
4. Willingness to learn
5. An eye for fashion and trends
6. A committed team player

In return, we’ll offer you flexible working patterns and train you on product knowledge, visual merchandising and most importantly offer you a GREAT place to work. Are you ready for the journey of your life? What are you waiting for?

Go on. . apply now!
Req ID



Selfridges – Birmingham Bullring
Additional Information

The successful candidate must be available on Saturday and Sundays from 8:00am-20:00 pm.

The candidate must be able to pass Selfridges induction and the store approval process
Full Time / Part Time

Part Time
Part Time Hours


United Kingdom
Employee Status

Fixed Term Contract
Job Profile

Retail Assistant

People Who Work In A Topshop And Miss Selfridge Warehouse Are Striking Today – Here’s Why

Workers who handle Topshop shoes and clothes for Miss Selfridge and Burton have taken strike action for the fourth time in six months, in a row over pay.

The Solihull site, run by DHL logistics on behalf of Sir Philip Green’s retail empire, Arcadia, sorts clothing to be sent to retail stores and online customers around the country.

Workers there, many of whom say they are paid the legal minimum wage, are calling for a pay rise to the rate of £8.45 – the rate of pay recommended by the Living Wage Foundation.

The Living Wage Foundation rate is based on the amount it calculates “employees and their families need to live”.

Workers in Leeds have also taken industrial action calling for a pay rise.

BuzzFeed News spoke to several Arcadia warehouse staff who claim never to have been paid more than a base rate of the legal minimum wage, though some workers are entitled to premiums for different shifts.

This was despite in some instances having worked for the company for up to two decades, they said.

Some Solihull workers who spoke to BuzzFeed News pointed the finger at DHL, which operates the contract on behalf of Arcadia. Others pointed to billionaire Green’s lavish lifestyle and said he should ensure they’re paid a “decent living”‘

“I think it’s disgraceful,” one person told BuzzFeed News. “Surely with the amount he’s got the living wage would cost him a small amount to pay. We’re helping to make that wealth.

“We’re not asking to be millionaires, we’re asking for a decent living.

“They tell us things are hard on the high street, but on the other hand we’ve been told digital is expanding all the time – and at the same time [Arcadia is] building a new site in Daventry, and obviously there’s money for that.”

Staff at the site work different roles, meaning they are paid different rates. The pay rate is also, BuzzFeed News understands, different depending on when a worker joined the company.

For example, some longstanding staff are entitled to time and a half for overtime and bank holidays, while newer contracts set a lower rate.

One worker said they were paid a premium rate for what they described as a more specialist role but that this was still under £8 per hour.

That “differential”, they said, also risked being eroded by the mandatory pay rise minimum wage earners would receive from 1 April, when the government raises the legal minimum wage from £7. 20 to £7.50 per hour.

One worker said morale in the warehouse was “horrible”, while another added: “We are demoralised by it. Our job is a lot of responsibility and we were rewarded as a result but now we are not.”

David Warwick, a regional organiser for the union GMB, told BuzzFeed News raising pay to the Living Wage Foundation level was about “dignity at work”.

“It’s about respecting the workforce and paying them sufficient to be able to bring your family up, to a reasonable standard of living,” he told BuzzFeed News.

“That’s what the Living Wage Foundation is about. They don’t just pull it out of a hat – they scientifically work out how much it costs to live a reasonable quality of living, no great luxuries…maybe one holiday a year, and enough money to buy new clothes for the kids.”

BuzzFeed News contacted DHL, and the company said in a statement: “We are disappointed that the GMB has announced its intention to hold industrial action. We believe our offer to be fair in the current economic climate.

Arcadia had not provided a response at the time of writing.

Don’t feel guilty about a commercial Christmas – it provides the economy with a vital boost

The “commercialisation” of Christmas has long been a feature of the season. Although there have been significant changes in seasonal shopping habits over the past decade (such as online stores and the introduction to the UK of “Black Friday) the practice of buying gifts, bringing a commercial element to festivities, is a well established tradition.

The Great Exhibition of 1851 in London was a showcase of consumer goods from around the world, and a catalyst for a new style of consumerism. In particular, this was the golden age of the “department store”, which coincided with the development of other Victorian habits that encouraged the commercialisation of Christmas.

Christmas crackers, for example, were invented by a Victorian confectioner in 1848, as a new way to sell sweets. And in the 1880s, the practice of sending Christmas cards had become so popular that 11. 5 million cards were produced every year. Gift giving, which had traditionally been a way of celebrating the New Year, also moved to Christmas.

Department stores including Harrods and Selfridges embraced this idea, with lavish window displays and opportunities to visit Santa in a grotto. (It was also Harry Selfridge who reputedly came up with the idea of counting down the number of shopping days until Christmas.)

So shopping for gifts at Christmas time is clearly a well established tradition. And it has also long been something that provides a real boost to both the retail sector and the wider economy.

In the UK, the retail sector represents 5% of the UK’s economy, contributing £98.4 billion GVA (gross value added), as well as providing almost 3 million jobs. Many of those in retail often describe the three trading months from October to the end of December as the “golden quarter”, when the industry hopes to make the most profit. (Although this does not apply to all retailers, due to the high level of discounting, particularly in fashion. )

According to the ONS Retail Sales Index, November and December account for more than a fifth of the year’s retail sales, with food sales representing around 44% of money spent in December 2018. According to the Bank of England, shoppers spend an estimated 16% more on food, and 39% more on alcohol over the Christmas period.

The British Retail Consortium expects total spending of about £82 billion in November and December 2019. This would be a modest 2% increase from the same two months in 2018 when the ONS reported sales of over £80 billion.

But not all shopping traditions work in retail’s favour. “Christmas creep” describes the increasing trend of major retailers moving the start of their advertising and promotional activities ever earlier to exploit the commercialised status of Christmas – in some cases as early as the first week of November.

Much of this is linked to the Black Friday concept started in the US. The fourth Friday of November has become a focal point of significant discounts both online and in-store. In recent years this has grown to become one of the major discounting periods of the UK retail calendar.

But the increase in discounted sales over Black Friday weekend has effectively just pulled forward sales from the following weeks and the immediate run up to Christmas. Back in 2013, retail spending grew steadily throughout November until mid-December and then fell away. But in the past two festive periods the Black Friday effect has redistributed, and brought forward, significant levels of Christmas purchasing into November.

Sale and return

For Christmas 2018, research showed that pre-Christmas discounting was averaging 43.6% across all retail, rising to 48% by Christmas Eve – a new record. Much of this was in the fashion sector, caused partly by the mild winter weather, business uncertainty and oversupply of stock.

However, a survey in January 2019 released by the British Retail Consortium showed that retailers had failed to increase the overall Christmas spend for the first time since the depths of the global financial crisis over a decade ago.

Figures reflected the heavy discounting by retailers, both in the run-up to Christmas and Boxing Day sales. The real impact of this on profit margins, as well as the additional costs involved in managing Christmas gift returns, became clear when major retailers subsequently announced their sales and profit results.

Christmas sales in November. Shutterstock/Patrick Shutterstock

The end of 2018 saw bad news for fashion retailer ASOS, as it reported weak profits and a share price drop of 40% due to the heavy discounting of its clothes throughout November and December. It then posted an 87% fall in pre-tax profit year on year to £4 million in the six months to the end of February 2019.

Read more: The hidden costs of online shopping – for customers and retailers

The expectation that we can return unwanted items bought online comes at considerable expense to retailers. In fact, research shows that the average returned purchase in the UK passes through seven pairs of retail hands before it’s put out for sale again.

As far as Christmas 2019 is concerned, recent research indicates that the struggling UK retail sector may not get the Christmas sales boost it really needs, as once again many customers did the majority of their festive shopping during November’s Black Friday sales. So if you are shopping for last minute bargains, or splashing out on Boxing Day or New Year sales, don’t feel too guilty. Your seasonal spending spree provides vital support to the retail sector and the wider economy.

90,000 New Year: the holiday comes to us – the most beautiful Christmas showcases in the world

With the beginning of December, we are sinking deeper and deeper into the atmosphere of the upcoming holidays. Theatrical bright window dressing helps to create a New Year’s mood: colorful images, brought to life by the masters of decor, reawaken in us the children’s faith in Christmas miracles.

Posta-Magazine hastens to share

festive selection of the most beautiful – and
stylish ones! – New Year’s showcases 2016.

On the eve of the holidays, flagship boutiques of fashion brands and famous department stores become the main attractions of the winter city – the creative vision of talented designers brings the most incredible Christmas stories to life in their windows. Colorful garlands and bright themed installations help you forget about everyday worries and plunge into the world of wonders long before the New Year. We decided to take a closer look at the New Year’s decor: in the Posta-Magazine review – the 10 best holiday shop windows of 2016.

For the upcoming holidays, windows Tiffany & Co. graced the graceful compositions dedicated to New York. This design was inspired by the joyous atmosphere that reigned in the Big Apple just before the start of Christmas holidays: the windows show the famous fir tree in front of Rockefeller Center, the silhouettes of Manhattan skyscrapers and even the Tiffany & Co flagship store, covered with snow. The installation is complemented by Tiffany & Co jewelry and the famous blue boxes.

Jewelery House Bvlgari lit up the windows of three hundred boutiques around the world with Christmas lights: themed decorations, timed to coincide with the Holiday Fireworks seasonal campaign, were designed by Italian lighting artists. This year, dazzling “larger-than-life” LED installations set off the sparkle of precious stones can be seen in Rome, Seoul, Tokyo, Sydney and New York.

Not all eminent brands rely on traditional colorful Christmas decorations – often the leading players of the fashion scene choose more restrained decor.For example, the Italian House Prada in honor of the upcoming holidays offers not to admire hares and nutcrackers, but a stylish preview of the 2017 cruise collection. You can see laconic mirrored showcases decorated with decorative balls of platinum color both in Milan and in Moscow.

The theme of Arctic Christmas was chosen for the decoration of the flagship of the French department store chain Galeries Lafayette .3D paper models of polar bears “walk” through the windows of the main store, located directly opposite the building of the Grand Opera. The work of the French artist Lorenzo Papas does more than just a decorative function; the story of bears forced to leave the North Pole due to the melting of glaciers, once again focuses on the problems of climate change. Visitors can follow the adventures of adorable paper animals in real time: a special application will help to bring polar bears to life on the screens of their smartphones and walk with them through the gallery.

Another Parisian department store, Printemps , chose a traditional theme for the festive decorations: at the end of November, fancy dolls, Christmas tree decorations, festively wrapped gifts and shining garlands appeared in the shop windows on Boulevard Haussmann. Uma Thurman, an American actress, was honored to inaugurate the Christmas season at Printemps.

Shops in London and New York are also decorated for the Christmas holidays.One of the first festive decorations was erected by the famous Selfridges . The traditionally ironic design includes 12 small plots dedicated to the British counterpart of Santa Claus – Grandfather Christmas. Decorators created a “kaleidoscope of sparkle, sparkle and fun” in the showcases: magical animals – penguins, deer, polar bears and poodles – joined the very fashionable Santa Claus at Selfridges’ crazy Christmas party. The decoration was completed by stylish mannequins, bottles of champagne, 72 thousand sequins, 114 thousand Christmas toys and about a hundred disco balls.

The main characters of the New Year’s decor of one of the oldest English department stores John Lewis are the adorable animals from the festive commercial. Foxes, squirrels, chipmunks and the main character of the themed video – the German boxer Buster – celebrate Christmas in the windows of the flagship store on Oxford Street.

Bergdorf Goodman chose extravagant natural motives as the main theme of the festive decoration.The department store windows reproduce the classic dioramas seen in natural history museums. Vivid pictures allow you to instantly transport yourself from the cold city to the rainforest: in the windows decorated with precious stones primates side by side with models of cranes and praying mantises, and cypresses and ferns rise above a decorative pond with live fish.

Another New York department store, Barneys , traditionally relies on avant-garde holiday decorations.There is no artificial snow or fabulous animals: instead, the designers erected full-fledged art installations in the windows. Performance artist Nick Cave, post-conceptualist Rob Prutt, video artist Ebony Patterson, and other contemporary artists have contributed to the design of the eccentric Christmas showcases.

However, most of the large department stores still decided to adhere to the classic holiday canons.Thus, the creative team of the Moscow TsUM TsUM has prepared a real New Year’s miracle for visitors: the theme of the showcases this year is “Tales of the Nations of the World”. Among the recognizable characters are Lady Snowstorm, Nutcracker, Pinocchio, Princess and Pea and many other heroes beloved from childhood. Mannequins dressed in things from seasonal collections also take part in magical plots.

90,000 Favorite things to do in the UK during the Christmas season

Where to go in London to create a unique holiday feeling? Despite the fact that many will not be able to spend the upcoming New Year holidays in Britain, we can still dream about future travels and make Britain next New Years.Here are some great UK seasonal activities that are sure to put you in the Christmas mood.

Skating rink at the Natural History Museum

Grab a warm hat and gloves for a magical winter fairytale right in front of one of London’s most famous buildings! On the grounds of the grandiose Museum of Natural History in South Kensington, you can skate to your heart’s content under the romantic lights of garlands (unless, of course, you fall on the ice!).The outdoor ice rink is ideal for creating a truly festive mood.

Winchester Christmas Market

Winchester Christmas Market is located next to the magnificent Gothic cathedral and surrounded by elegant medieval buildings. There is always magical illumination, a great selection of unusual products and a wonderful Christmas atmosphere. Songs, entertainment, festive food, an outdoor ice rink, brightly lit Christmas stalls and original gifts and souvenirs for your loved ones… There is everything your heart desires!

Edinburgh Christmas Market

Local Scottish delicacies, scalding chocolate, hot mulled wine and Christmas gifts … Visit the traditional Edinburgh Christmas market. The market is nestled in Princess Street Gardens, close to Edinburgh’s main street and major city attractions such as the Royal Mile, Edinburgh Castle and the Scott Monument. So even with your Christmas shopping, you will be right in the heart of the Scottish capital! Learn more

Christmas tree and chants in Trafalgar Square

London’s main Christmas tree in Trafalgar Square has an interesting history.Since 1947, a live Christmas tree has been sent every year from the Norwegian capital Oslo in gratitude for Britain’s support during World War II. Thanks to its truly impressive size, the tree is considered one of the permanent symbols of Christmas, along with the festive showcases of the English capital. The grand lighting takes place on the first Thursday in December and attracts huge crowds. Here you can listen to traditional Christmas songs, often performed by choristers under the tree.Do you like music? Across the street, St Martin-in-the-Fields is one of London’s most popular concert halls. During the Christmas season, it hosts many performances for the public, from Christmas carols to classical music concerts.

Famous Christmas display cases

World renowned Fortnum & Mason is a chic London department store offering premium products. Here you can buy gourmet delicacies, deluxe gift sets and a wide variety of treats.Christmas window decoration is unmatched. Impressive portals that open up unearthly worlds of skillful work, enchanted forests, fabulous decorations, mannequins in stunning costumes … Thoughtful details truly amaze the imagination! One glance at the windows – and you will feel how the magic of the holiday comes to life. For many, a trip to central London specifically to look at the original scenery has long been a Christmas tradition.

If you are into the idea of ​​Christmas window displays, we also recommend taking a walk to Selfridges department store.One of the oldest department stores in the British capital, it is a shopaholic’s paradise. Running through the elegant floors, you can easily stock up on gifts and souvenirs for any occasion for the whole year ahead. If shopping is not in your plans, simply delight the eye with a splendid sight: window decorations are often distinguished by original animations, gorgeous lighting and the most mesmerizing Christmas scenes.

Christmas Events at National Trust Historic Mansions

During the Christmas period, grand mansions, historic estates and the mysterious ruins of the National Trust are transformed and brought to life.Many often host themed clubs, church services with traditional chants, and fun activities for children. Visitors will be amazed by the Christmas decorations, magical decorations, themed exhibitions and guided tours. The famous Fountain Abbey, which looks especially impressive during the festive season thanks to its spectacular lighting, hosts wonderful fairytale evenings with Santa Claus, winter walks and concerts of Christmas songs by candlelight.

90,000 Mr Selfridge – “A series covering 30 years of London life.Even though “Mr. Selfridge” is named after the main character, this is much more than just the story of one outstanding person! Lots of screenshots. ”

The series “Mr. Selfridge” tells about real American entrepreneur , who managed to turn the world of trade and build the largest shopping center “Selfridges”, which still exists today. He owns the phrase “ customer is always right ” and the idea for the Christmas sales. Impressive, isn’t it? Of course, “Mr. Selfridge” could not help but make me associate with another series – “Ladies’ Happiness”.And here and there the main character is an ambitious American, developing his business in London , and the focus is on the work of a large store. But “Ladies’ Happiness” still lives up to its name, it is more about romance and hats, while “Mr. Selfridge”, covering a long time period, many characters and storylines, is much closer to the incomparable “Downton Abbey”. Although Selfridges know how to attract women)))

So London, 1909 .Harry Selfridge moved to England with his entire family and erected a truly gigantic building from scratch for his shopping center on fashionable Oxford Street. In fact, he risked everything he had. Many call him a madman, many do not get tired of reminding him of his origin. But Henry Selfridge , who made his way upstairs from a simple newspaper peddler, is no stranger to this. This is a strong and bright personality of , although you should not perceive him as an exclusively positive character.He, as they say, is a nature carried away, beautiful representatives of the weaker sex are captivated as easily as by new projects. There are a lot of characters in the series, there are only Selfridges in a family of 6 people (counting three children), and, as usual, I rather fell in love with secondary characters, and I’ll tell you about them.

Lady Mae (Katherine Kelly) – a real bitch in the best sense of the word, differs not only in bright appearance and spectacular outfits, but also in intelligence.She was able to break into the high society, having successfully married, and now she enjoys life with might and main. Not only that, Lady May has a huge influence in society. I associate her with the main character of the film “The Duchess” – everyone loves her except her own husband.

Journalist Frank Edwards (Samuel West) madly reminds me of our Dr. Watson . In principle, these characters are really similar, because Frank is a good friend of Selfridge, constantly helping in his projects, sometimes quite insane.Red Fox Kitty Hawkins (Amy Beth Hayes) fascinated me with her cunning look, which is fully consistent with her essence. Be it career or personal life – she will achieve her , and it doesn’t matter that she had to start as a simple saleswoman. Due to the fact that the series covers a huge period of time , you can see how much the characters change during their lives, not only externally, but also internally.The Selfridge children generally manage to grow into quite adult young people) There is a lot of stuff in “Mr. Selfridge”, from undercover games and intrigue … … before the chanting of traditions and family values, from quite ordinary everyday life … … before a truly spectacular event, be it a wedding or a funeral.The creators managed to cram so many 90,012 events and people, significant for their era, into the series that it is impossible to list everything. A seance with A.C. himself Let’s go, Louis Bleriot and the first ever flight across the English Channel , a march of suffragettes, performances by the brilliant ballerina Anna Pavlova, literary readings … Even the king himself did not fail to visit Selfridges)
It is very interesting to watch fashion evolution , for three decades in the series Victorian hats the size of a helipad are completely replaced by much more minimalistic and sensual images in the spirit of silent films, and cosmetics ceases to be the prerogative of girls of easy virtue.Basically, “Mister Selfridge” is one of those series where you can just admire the detailed decorations and costumes , and it is also very cozy under it, for example, to knit. On the other hand, historical events are transmitted quite correctly, the life of a wide variety of people is shown, from ordinary workers to the aristocracy, so at the same time you can pull up the story))) Films with Victorian outfits: The Institute (2017), The Wolf Man (2010), The Woman in Black (2012).

“Christmas decoration of the capital of Great Britain”

Municipal budget of educational institutions

Secondary school № 54 “Resurrection”


Reference: “DECORATION UK capital for Christmas”


The schoolgirl 6 “B” class

Maria Manakhova


Imangulova L.A.

Samara, 2015


Introduction …………………………………………………………………………… … 3

Chapter 1. Christmas symbols and traditions of Great Britain …… … ……… 4

    1. Christmas in Great Britain ……………………………………… ..4

    2. Symbols of Christmas ………………………………………………… … 4

    3. Christmas dinner ………………………………………………… 7

Chapter 2.Decorating London and its main stores ……………………… ..9

    1. Decorating London’s main attractions …… ..… .9 ​​

    2. Decorating London’s most famous shops for Christmas ……… …………………………………………………… … 12

    3. Harrods …………………………………………………………… …… 13

    4. Selfridges …………………………………………………………… 16

List of used literature ……………………… ………………… … 21


This work is devoted to the study of the decoration of the capital of Great Britain during the Christmas holidays.Christmas in London is the most revered and beloved holiday that unites all family members, it is always a festive atmosphere and vivid emotions.

The relevance of of the work lies in the fact that quite recently people all over the world celebrated the two most important holidays – Christmas and New Year, so in my work I want to talk about how Christmas decoration in London takes place: its main attractions, streets and most popular stores. Object of study is the city of London itself, its main attractions and large clothing department stores.

Objective: To find out the decoration features of London’s landmarks and major stores.

Research Objectives: 1) to identify the main Christmas traditions in the UK; 2) Find out how the sights of London are decorated; 3) Find out how the most popular shops in London are decorated.

The practical significance of of the work lies in the fact that it can be used by schoolchildren to increase the level of knowledge on the topic of traditions and holidays in Great Britain.

Chapter 1. Christmas symbols and traditions in the UK

1.1. Christmas in the UK

In the UK, Christmas is celebrated on December 25th and the official opening of the Christmas season is Advent. Advent is a pre-Christmas fast that begins 4 weeks before Christmas.

St. Augustine is the person with whom the celebration of Christmas in Great Britain is associated, as on this day in 597 Augustine converted many people to Christianity.

It was not until the Victorian era (1837-1901) that the custom of giving presents at Christmas took root in Great Britain.

1.2. Symbols of Christmas

Advent ( Advent )

The very first symbols of Christmas are Advent Calendars. These are small 24-day calendars with small doors for each date. Behind them is a picture or poem dedicated to Christmas. Only one door is allowed to be opened each day, which corresponds to the coming date.This is how children count down to the bright holiday of Christmas.

Christmas stockings (

Christmas stockings )

Who has not heard of this tradition? This custom dates back to the same Victorian era. They say that Santa Claus ( Santa Claus ) somehow flew over the house and dropped a couple of gold coins ( golden coins ). They fell into the chimney ( chimney / flue ), right into the sock that was drying over the fireplace.Since then, on Christmas night, it has been customary to hang socks over the fireplace ( fireplace ) or bed, hoping that something will fall there. Christmas is a holiday for the whole family, but most of all, children are waiting for it. They hang colorful stockings over the fireplace and wait for gifts.

Decorating greens (

greenery )

Holly ( holly ), ivy ( ivy ) and other green vegetation such as mistletoe ( mistletoe ) have been used since before Christmas.This is what they symbolize:

Holly (

holly )

The tree has become a symbol of Christmas and New Year for us for a long time. Holly is as popular as spruce in Great Britain. Ornate dark green leaves and bright red holly fruits can be seen on postcards and the pages of numerous magazines.

This plant has attractive and beautiful evergreen foliage and bright berries that persist on the branches even in winter.Since ancient times, holly has symbolized eternity. The priests also respected this plant for its ability to remain green and beautiful even in winter, when nature was deprived of most of its colors. They decorated their homes with it to scare away evil spirits.

Mistletoe (

mistletoe )

She has mystical properties that bring good luck to the house and drive out evil spirits ( evil spirits ). In mythology, it has been used as a symbol of love and friendship.

Most often, mistletoe can be found on oaks and pines, somewhat less often – on apple trees and other fruit trees. In winter, when trees lose their leaves, mistletoe bushes are especially visible on bare branches. In the middle of winter, it blooms with yellow flowers and produces white berries. Mistletoe symbolizes immortality and rebirth.

1.3. Christmas Eve Dinner (

Christmas d inner )

A traditional Christmas dinner in the UK necessarily includes a turkey ( turkey ) with potatoes ( potatoes ) and other vegetables ( v egetables ). Dinner is followed by Christmas pudding ( Christmas pudding ) – a sweet pudding made up of lots of dried fruit ( dried fruit ) and often poured over with burning brandy ( burning brandy ).Another traditional dish in the UK is Christmas cake ( Christmas cake ). It also contains a large number of dried fruits. The cake itself is covered with sugar glaze ( icing ).

Great holiday mood reigns in Great Britain for about a month. This is truly a whole festive season. So, along with the traditional wishes “ Merry Christmas! ”(Merry Christmas!) And“ Happy New Year! ”(Happy New Year!) You can often hear“ Have a Happy Holiday Season ”(Happy Holidays!).

Chapter 2. Decoration of London and its main stores

2.1. Decoration of the main sights of London

The British are preparing for the holiday in advance, already in the first days of November, active preparations for Christmas begin in the city: festive illumination is arranged everywhere. By tradition, a celebrity should turn on the illumination. The streets are decorated with luxurious garlands, shop windows and facades of large shops and shopping centers are cleaned in abundance with sets of various Christmas trees and lights; parks are turning into noisy colorful ice rinks, a large number of Santa Claus entertaining the public appear on the streets of London.

A huge Christmas tree is planted every year in early December in Trafalgar Square, adding a ton of colorful light to Admiral Nelson Square. The 20-meter tree is brought to London from Oslo as a gift from the Norwegian royal family for helping the British military to liberate Norway during World War II.

On Christmas Eve, crowds gather at Trafalgar Square (Trafalgar Square), at the main Christmas tree in England, where charities put on performances for adults and children with singing of hymns.Trafalgar Square always attracts thousands of people.

Trafalgar Square hosts the London New Years Parade every year, considered the largest New Year’s parade on the planet. More than ten thousand people take part in this parade. Among them: many musicians, dancers, clowns and acrobats. Much the same happens in Leicester Square, where a fun fair is taking place. Residents and tourists can have fun at the carnivals and festivities at Covent Garden, warm up at the traditional Christmas swimming competition for the Peter Pan Prize, and then relax at Hyde Park and Serpentine Pond.

Also during the winter holidays in London there is a Chinese parade, in which many musicians and dancers take part. And in Chinatown, large, spectacular fireworks are set off for locals to watch. London theaters offer new performances and concert halls for the best concerts.

Every winter, open-air ice rinks appear throughout London. They start working from mid-November to mid-January.Most skating rinks open late in the evening and throughout the season delight visitors with various entertainment events.

Just before Christmas, Christmas markets open throughout the UK and are always decorated in a traditional style. There you can buy gifts, souvenirs and, of course, taste the traditional festive treat.

In the main park of London – Hyde Park – traditionally a huge Winter Wonderland fair opens.Attractions, a Ferris wheel, an ice rink, hot mulled wine and snacks are waiting for the guests of the park. There are two Christmas markets on the territory of Winter Wonderland, where you can buy various decorations, clothes, accessories and gifts for Christmas and New Year.

South East England’s finest fair is located in Canterbury. In the square in front of the modern shopping center, mulled wine and bratwurst sausages create a festive mood.

Festive Manchester hosts a string of stalls and 300 Christmas stalls in eight boroughs.Until December 23, there you can taste delicacies from all over the world.

December 25 is the day London is quieter than ever. Public transport stops working, most shops, restaurants, and other entertainment venues are also closed on these days. Christmas for the British is primarily a family holiday. Her Royal Majesty’s Address to the British people is broadcast on the BBC at 3 pm. Christmas carols are heard in all churches.

On December 26, Londoners leave their homes to play sports. Many sporting events take place on this day in the capital of Great Britain. The most popular are football matches and horse racing. But a very interesting tradition is to arrange swimming on the lake in Hyde Park.

And, of course, what can make Christmas more magical than meeting Santa Claus himself? There is a belief that if you sit down on Santa’s knees and make a wish, it will definitely come true at Christmas.You can meet him in London’s many markets, the largest of which is Winter Wonderland in Hyde Park or London department stores such as Harrods or Selfridges.

2.2. Decorating London’s most iconic shops for Christmas

Every year, designers and managers of major shopping centers pay great attention to their window dressing.

In London shop windows you can see the most luxurious things, choirs sing in passages and churches, all cafes and restaurants offer special menus and some special entertainment, and streets, theaters (open and closed) and squares are flooded with mass entertainers , pop bands and even clowns.

Christmas in modern England is also a commercial holiday. Large stores, supermarkets and brands are starting to attract consumers with catalogs with tempting offers and incredible discounts since October.

Despite the general high cost, Christmas sales in London are usually not boring. Sales are officially announced on the twentieth of December.

Christmas shopping captures not only the local population, but also tourists.There are so many shops for every taste and condition of the wallet, as in London, nowhere else in Europe. Sales begin in early December, and closer to the holiday, all stores have already been pasted over with Sale stickers. Shopping for Christmas gifts is part of the ritual of Londoners, performed with great love and diligence. There is a characteristic pre-Christmas bustle in the shops. The British are very responsible for gifts and congratulations, they love not only to receive gifts for Christmas, but also to give them.Residents of London carefully consider in advance who and what gift to give, and plan where to buy it. There is a special order: when, to whom and what to give and even how to congratulate! It is customary in London to give each other gifts of approximately the same value. In the family circle, the gift giving ceremony is held according to an old tradition – by lot.

London shops are closed on Christmas. On Boxing Day on December 26, they open and the New Year’s sale kicks off.

2.2.1. Harrods

Harrods is London’s most famous department store. It is considered one of the largest and most fashionable department stores in the world. The building is located on Brompton Road in west London.

The company was founded in 1824 by 25-year-old Charles Henry Harrod and began as a small grocery store. In 1849, Harrod acquired a small shop on Brompton Road. Starting as a small shop with two salespeople, Harrod’s son, Charles Digby Harrod, had by 1880 transformed the business into a large department store with a staff of one hundred people.

In December 1883, the building was completely destroyed by fire, despite this, Harrod was able to make a record profit from Christmas sales, so that the eclectic style store reappeared in 1903 in a place familiar to Londoners. Among the buyers were many big names, these are Oscar Wilde, Charlie Chaplin, Sigmund Freud and many members of the royal family.

The department store has 330 different departments that offer a wide variety of products and services: clothing for women, men, children and babies, electronics, jewelry, sporting goods, wedding supplies, pet supplies, toys, food, health products and beauty, as well as dishes and much more.

The representative function of the department store is carried out by 32 gourmet restaurants, as well as watch repair departments, ateliers, pharmacies, travel agencies, spas, beauty salons, hairdressing salons, in addition to all this, the department store also delivers food, wines, and also orders cakes.

Up to 300,000 customers visit the department store on busiest days. It is the most visited such store in the world among English-speaking countries.

Harrods is considered the best store in the UK.They say there are people who have spent several days just looking at its windows. This is where everything your heart desires is really sold! Discounts in this store reach up to 75%! All shops are prepared for the Christmas sale in advance. Showcases are inhabited by angels, snowmen, deer and Santa Clauses. Father Christmas made his first and most famous visit to Harrods in 1908. Since then, it has become an annual tradition, and since 1986, its appearance has been accompanied by a magnificent holiday parade.

11,500 light bulbs make Harrods a beacon for London every night. On special occasions, the color of the bulbs changes: 5 different colors were used in the Colorful Harrods advertising project in 1989; in 1992, the department store was lit in red, white and blue in honor of the United States of America; in 2009, green light bulbs became part of the Wizard of Oz-themed Christmas decorations.

In 2014, in the showcase Harrods huge vintage toys from the inhabitants of a fabulous country called “Believe in a Miracle” settled.11 leading world designers have contributed to the creation of unique showcase decor items, including Zuhair Murad and Stella McCartney . There is a dancing graceful ballerina, a snow-white stork and miniature mice. Also, the Christmas theme continues in the line of exclusive toys, released in a limited edition for the holidays.

2.2.2. Selfridges

The fact that Selfridges was awarded the title of World’s Best Department Store in 2010 deserves a visit to this realm of shopping.The main principle by which the department store operates is that buyers perceive a visit to the department store not as a shopping trip, but as a real adventure.

In 1906, H. Selfridge went to England for the holidays. Dissatisfied with the quality of British retail, he noticed that the latest ideas in economics and commerce, adopted in the United States, have not yet reached London. Harry decided to invest £ 400,000 in his own building and department store. The new store, named “Selfridge”, opened on March 15, 1909.

The techniques Selfridge used in his store were tested in a Chicago department store owned by millionaire Marshall Field. For example, Henry began displaying high-value perfumes in the center of the trading floor on the ground floor without glass display cases so that shoppers could appreciate the goods up close. At the same time, he began to cooperate with the police, who made sure that there was no theft.

Before the opening of the London department store, its owner secretly designed the opening ceremony.Popular curiosity peaked on the opening day in March 1909. When the store pulled the curtains from its windows and threw open the doors, it took 30 police officers to keep the crowd under control.

From its inception to the present day, this theatrical department store continues to prove its concept of “shopping is fun”. Harry Selfridge not only formulated and instilled in England the concept of “the customer is always right”, but also developed his own concept of “not boring shopping”, which still allows his department stores to remain the most original and interesting.

Today, department store boutiques selling luxury clothing, cosmetics, jewelry and many other items continue to adhere to the principles that were formulated here at the beginning of the 20th century, and shop windows continue to excite the imagination of shoppers.

Selfridges is the second largest department store in England, second only to Harrods. In 2010, Selfridges, London, located on Oxford Street, was voted the best modern department store.Today “Selfridge” is a huge building with an area of ​​50 thousand square meters. meters. The best boutiques are concentrated here, offering visitors fashionable and prestigious branded clothing, perfumes, and jewelry. For owners of large apartments, luxurious furnishings and interiors are provided, in addition, the store has a wide gastronomic department, household goods, a hairdressing salon, and a beauty center. The department store also offers bicycles to be repaired and a massage parlor.

“Selfridges” is a kind of standard, or rather one of the standards of showcase display, so every year before Christmas everyone is waiting for something extraordinary to appear in the showcases of this department store.

Classic symbols of Christmas greet customers from the windows of the Selfridges department store, who have seen dozens of different thematic stories over the 25 years of their existence. The heroes of the cartoon Cinderella, The Sleeping Beauty coexist peacefully on the same territory with the heroes of the film “Shrek”, the Golden Goose and Rumpelshtitsky.The showcase is made in the spirit of a forest fairy tale and is decorated with hundreds of lights that happily wink at passers-by in the evenings, reminding them of the upcoming holidays.

This year we saw “White Christmas”. The attention to detail that the department store’s design team showcases every time is overwhelming. Complex elements are combined with simple ones, both from the point of view of decor and from the point of view of geometry.

Selfridges offers 450 types of Christmas trees and decorations, and no less than 300 types of traditional firecrackers.For those who adhere to fashion, we inform you that the colors of jewelry from “Selfridges” for this Christmas are pastel and rainbow. Gemstones and metal products are also widely used. But the bestsellers will be sparkling balloons featuring British symbols, including the Union Jack.

In 2014, the design team spent a year developing the idea of ​​decorating store windows, employing 500 people – suppliers and visual merchandisers. The direct installation was carried out by 200 people, working around the clock for 8 days.
200 meters of golden thread were used to create a spider web, 10,000 laser-cut leaves decorate the trees in the display cases.
197000 light bulbs of 5 different colors can be counted in the garlands that illuminate the balconies and ceilings of the store.
Also, 1000 old books, 100 liters of green paint, 75 meters of artificial hair and 200 hemp were used for decoration.


Christmas is considered the most important holiday in the UK.A month before the holiday date, all residents begin to decorate the streets, houses, squares and main attractions of London. Benefit concerts are held on the main streets of the city, and holiday sales begin in the largest stores. The best of them are “Harrods” and “Selfridges”, which have existed for more than a dozen years. The showcases of these department stores are decorated with the world’s best designers, and hundreds of thousands of pounds sterling are spent on materials. It is these window decorations that become the main attractions of London during the Christmas and New Years.

List of used Internet resources:

1. “Window dressing for the New Year.” URL: (date of access: 25.12.14).

3. Harry Selfridge. Wikipedia. Free encyclopedia. URL:,_%D0 % 93% D0% B0% D1% 80% D1% 80% D0% B8 (date of access: 03/01/15),

4.Harrods. Wikipedia. Free encyclopedia. URL: (date accessed: 19.12.14).

90,000 19 Holiday Season Design Examples for Your Inspiration «SEOPressor – WordPress SEO Plugin

Published: 2021-02-11

With the holiday season approaching and the New Year approaching, let’s go back to Christmas 2018 and find some beautiful, smart and eye-catching examples of website and letter designs for the holiday season.

Let’s start with the letters.


1. Deep Scan

We received a charming email from deepcrawl in which a very nice boy proudly takes a place in the headline.

The charm of this rather simple letter lies in its action, the company teamed up with the charity All Dogs Matter, which became the subject of the headline.

If you leave the background blank with an attractive headline, readers are more likely to read the information actually written.

Pair that with an eye-catching Click-To-Action in themed green. I would say that this is a pleasant letter that I would love to read.

2. Canva

Here’s another example of an email from Canva, an image creation and editing tool, and they are damn sure they got their point across.

This rather lengthy email demonstrates 3 ways, along with a GIF for each (although my accompanying screenshot is not one), on how this tool can be useful for you to spice up your design game this holiday season.

This email is both powerful and persuasive because a Click-To-Action icon appears below each recommended tool.

Department Store Home Pages

3. Best Buy

What screams Christmas more than a big sale? Well, I’m sure Best Buy will agree with me. They loaded up their home page with daily offers they call Doorbusters.

They started with a couple of snowflakes in the headline to create a festive mood, then BAAM, here’s today’s deal.There will be more deals, and yes, more deals.

Their customers visiting their homepage are most likely not interested in any Christmas bell they have, unless it’s a door-opening deal that they delivered quickly.

4. Costco

Here’s another department store that is sprucing up its homepage with offers for the holiday season. The Costco homepage isn’t all that festive, but it boasts a couple of holiday themed banner blocks with heavy copywriting to highlight the holiday sales.

A few shiny red ribbons and a discounted price seem to be the extent of their Christmas efforts. But clients are here to negotiate, right? So if they get the point across, it can be considered a job well done.

5. Nordstrom

Nordstrom put a recognizable effort into the holiday season by displaying a huge banner of models dressed from head to toe in Christmas outfits in the center of the home page. “Let’s go make gifts,” he says.

The Nordstorm team, topped with a banner informing shoppers of their free shipping, does their best to encourage visitors to make gifts and buy. There are neat blocks at the bottom of the web page to showcase their unique services and encourage visitors to learn more.

Looks like their design philosophy – the more you know, the more you shop.

6. Sears

Sears seems to be pursuing the same strategy as Best Buy, with nothing better for the upcoming holiday seasons other than SALES.

Instead of “ Sales,” Sears chose “ Outlier” as a recurring keyword to highlight price cuts and special Christmas merchandise.

With a vivid yellow-green gradient as the theme color.

7. Selfridges

Now let’s look at some examples from the British. Selfridges created this custom GIF to celebrate the holiday seasons under the tagline Selfridges Rocks Christmas.

A well-made GIF that combines your brand’s character with a holiday theme in mind can grab the attention of your site visitors.

8. Liberty London

Another luxury department store from the UK flooded its website in red and orange with a large banner announcing a big holiday sale in the center of their homepage.

They used simple calls to action to quickly redirect visitors to their vast catalog of fashion items.The design is simple, elegant and eye-catching, in keeping with the spirit of the holiday season.

9. John Lewis

Known for his annual Christmas ads, John Lewis has a beautiful red and green themed design for this holiday season. Let’s just say they take the holiday season very seriously.

A good selection of Christmas themed items are featured in the center of the John Lewis shocatalogow website – the perfect place for Christmas shopping.Duplicate blocks plus click action are again present, redirecting traffic from the home page to catalog pages with shopping options.

10. Big W

Big W, an Australian department store, boasts a more attractive website design for Christmas, with shiny gold stars slowly falling from the top of the page. Maybe to make up for their summer Christmas?

Blocks are used to neatly showcase the various products and sales they currently have.This makes navigation simple and user-friendly.

Technology & Telecommunications

11. AT&T

The image speaks louder than words, which is very true of AT&T’s Christmas banner.

Against the backdrop of AT&T’s iconic blue, the couple huddled together as the woman happily untied her gift. Christmas is about sharing, giving and showing appreciation. AT&T took this and turned it into a beautiful poster with a simple and easy to understand accompanying copy.

12. Verizon

Verizon has an awesome GIF that makes you excited about the holidays.

They use this technique to thrill visitors, make them celebrate, and splurge on gadgets that are slightly less expensive than usual. Hello holiday, I’d better treat myself, right? Here are your dollars. I would say a good job by Verizon.

13. Dell

On the home page of Dell you can see some touching pictures that will make you wonder, and they have skillfully built them into the screen of their gadgets.

There are easily accessible tabs at the bottom of the banner that redirect the visitor to their directory and also offer help if they need it.

14. Kaspersky

The Keeper of Kaspersky’s Green Bear wears a Santa Claus costume to greet visitors, mingling with festive fireworks.

Whether you agree that green is suitable for a bear or not, you can’t deny that watching a bear mascot dressed in seasonal costumes is pretty cute.I’m sure this brings a smile to visitors familiar with the mascot.

15. Microsoft

I personally love the minimal design of the Christmas themes on the Microsoft homepage.

The image of the blue gift boxes and Christmas trees surrounding the Microsoft Surface really makes me want one.

They even have blue snowflakes just sticking out in the background, pretty cute, right?

Food and beverage

16.Ohama Steaks

Honestly, Ohama Steaks doesn’t even have to work that hard, with these juicy chunks of meat on display, I’m ready to order in mad hunger for Christmas or not.

If you’re not really hungry but instead looking for an easy way to send a gift to your loved ones, Ohama Steaks has it too.

Various gift baskets are ready to order and dispatched just in time for Christmas for a loved one, just like anyway, as shown in the banner.

17. Total Wine

What’s Christmas without fermented grape juice? Good wine will do everything from good to best, right?

While I’m not sure if these lights in the bottle are potable, they do look festive enough to take a seat on a Christmas dinner table. Coupled with their time-limited specials, I’m quite ready to open my wallet for Total Wine.

18. Coca-Cola

Coca-Cola has decided to style its Christmas spread for its home page more romantically.

A couple hugging each other tenderly in the snow actually looks like a dramatic shot from a romantic movie. Since sodas like Coca-Cola do have a younger consumer group, this romantic show is likely to speak to their consumers, evoking feelings of romance and warmth during the chilly holiday season.

19. Sainsbury’s

Arranging a party in Sainsbury is pretty simple. The only hint that the holiday season is in full swing is text that says “ Don’t Forget…” Make sure you have everything for Christmas with a bright red store that says Click-To-Action.

They do have special Christmas dishes to order for Christmas to make up for the lack of decorations. I think when you know Christmas as well as Sainsbury, it is enough to have just that much Christmas design for your website.


Hallmark deserves its own category because the Hallmark name basically means holiday season, family warmth and Christmas. This is the kind of company that just reminds you of your vacation and spending time with loved ones.

From a sleigh loaded with gifts against a Christmas red background to stockings adorning a banner ad, Hallmark really got into the holiday spirit and went out of his way. At the bottom of the page, they even encourage their clients to tag them on Instagram to share their love for celebrating Christmas. Hallmark owns Christmas.

Conclusion …

The holiday season is a critical time for businesses, be they e-commerce or traditional retailers.With sales of over $ 691.9 billion in the last two months of 2017, according to the National Retail Federation, marketers, designers, entrepreneurs, and retailers are doing their best to feel part of the holiday sales frenzy.

As the world’s population is more and more online, the home page of a company website is often the first point of contact for a customer with a brand. Creating a holiday season vibe while promoting your sale is the first step in telling a customer that they can shop with you for the holiday.

Christmas in 2018 is over, but it’s never too early to start planning for Christmas in 2019. If you’re targeting customers from all over the world, there are many more holiday activities that can boost your sales. So start planning now and get inspired by the holiday designs we’ve shared.

Have you come across beautiful, unusual or unique holiday designs? Let us know in the comments section below, we’d love to see them too!

Showcase designs: 14 quality examples.Mr. Selfridge is shocked 🙂

A short shopping trip can be a source of inspiration. Don’t believe me? Then check out our review. We’ve worked hard to select the world’s best shopping street examples from some of the best graphic designers and artists around the world.

It may surprise you how ordinary walking on the streets of your city can inspire you for a unique design project.

Clothes, shoes, CDs, games and even food, when successfully combined, create a stunning display case design.Originally designed to entice shoppers to enter the store, the art of display cases has come a long way. Enjoy!

01. Selfridges Department Store

3D FX Artem Designers Create Stunning Mechanical Solar System Model For Selfridges Department Store Showcase

This British department store appears again and again on our list. And the reason is quite good: Selfridges is one of the few retailers with its own TV series.This year Selfridges tried to gain a competitive edge by hiring special effects company Artem. Artem is a company with 27 years of experience, has an impeccable reputation and has long been working in the most famous projects of computer games – Ex Machina and Halo 4.

02. Barney’s Department Store

Shintaro Okamoto, founder of Okamoto Studio, demonstrates his artistry in ice cutting. Ice sculptures made by the studio’s designers have transformed the window of Barney’s department store in New York.This design miracle can be seen throughout the Christmas season. The internationally renowned team of ice carvers will carve their intricate ice sculptures in full view of the Ice Castles installation, a large-scale ice-submerged structure installed in Madison Avenue windows that transforms into a freezer throughout the season!

03. Fortnum and Mason Shopping Center

Illustrations by designer Kristjana S Williams brought 3D life to the window at Fortnum and Mason.The artist has partnered with a luxury London department store to bring a truly unique artistic proposition to the commercial environment of the city’s showcases. Her richly imaginative work, interweaving fragments of Victorian engraving with contemporary illustration and color, is rendered in 3D for dream-gorgeous F&M display cases.

04. Tequila Patrón for Selfridges department store

The design of this display was inspired by the work of Bruce Naumann

“It takes sixty hands to create one bottle of premium tequila” is the slogan of this inspiring design.The Selfridges storefront, designed by Harlequin, focuses on the individual 60 hands that make one bottle of Tequila Patrón. The design concept is clearly taken from the composition of the famous sculptor Bruce Nauman “15 Pairs of Hands”.

05. Zim & Zou for Hermes Boutique

Everything you see in the display case is made of paper. One of the forerunners of the era of paper art, Zim & Zou creates incredible masterpieces using images of animals, food, clothing and more.

Here they showcase their skills by creating an incredible showcase design for the French boutique Hermès. Only with the help of paper and leather, the designers created a stunningly complex fox den, filled with key chains, dishes and clothes.

06. Kyle Bean for Diesel

Lead Designer Kyle Bean used his skills to create a stunning showcase.

After working with the likes of Wallpaper *, Gucci, Casio, and Wired, Kyle Bean has become one of the UK’s most sought-after showcase designers.Designed for London’s Diesel store, this showcase features miniature models and an impressive vine-woven temple.

07. Robert Storey Studio for Nicholas Kirkwood

A showcase of a world famous brand was created for the Christmas collection.

London-based designer Robert Storey has a reputation for creating gorgeous and sophisticated display cases. His studio has worked with brands such as Topshop, Harvey Nichols, and Victoria Beckham.This geometric design was inspired by Nicholas Kirkwood’s Christmas shoe collection.

08. Design for Vertu Harrods

The showcase concept developed by Emily Forgot is designed to highlight Vertu’s concierge service.

Emily Forgot is the pseudonym for London-based artist Emily Alston. After graduating from the Liverpool School of Art and Design in 2004, she has amassed a wide range of international clients in the fields of culture, advertising, retail and publishing.The concept of this stunning showcase is to highlight the Vertu Cosierge service.

9. Studio Xag for Selfridges department store

The use of an attractive color can make a showcase design very successful.

Studio Xag designed and installed a showcase at Selfridges Department Store for FutureMap, an annual showcase for the finest artists and designers alumni of the University of the Arts in London.

The designers developed an interior stage room, placed it in the Selfridges showcase, using the Future Map logo, which shaped the entire structure.The bright turquoise color is just a godsend!

10. Becky Sloan for Selfridges

Bright Young Things is a pioneering project for Selfridges that brings together the UK’s most creative young creators. Whether it’s fashion, graphic design, illustration, or product manufacturing. Selfridges provides an opportunity for young designers to express themselves every year.

This year, artist Becky Sloane created this super-cute character display in a Selfridges store in London.The million people who pass the iconic shop windows every week provide an incredible launching pad for aspiring designers showcasing their art to the public.

11. Adidas: Point, Click & Buy

Adidas may have changed the traditional art of shop windows with this interactive shop window in Nuremberg. It displays a fully functioning virtual life-size grocery store where shoppers can drag and drop items of clothing onto virtual mannequins to see how they will look.This design is definitely for tech lovers!

12. Shop for Artists H.Blyth & Co.

Emma Reynolds, who created these cute animal illustrations for H. Blyth & Co, is a freelance illustrator for the company and currently lives in Manchester. It was there that she created some adorable giant animal illustrations for the showcase of one of the brand’s stores. H.Blyth & Co are independent suppliers of art supplies in Manchester and sell all kinds of merchandise, from the lovely Posca colored pens (used by Emma herself) to the pigments she can use to make her own paints.

13. Breakfast for TNT

For TNT’s new video show Perception, design firm Breakfast has revived technology from the past to create anagrams of awareness on the streets of New York City.

A design consists of over 40,000 physical dots going from black to white to create a moving image. The screen not only reflects images in the correct and reverse order, but, due to its mechanical nature, allows you to actually hear these movements.The showcase definitely stands out from the others!

14. Louis Vuitton by Yayoi Kusama

Ornament Queen Yayoi Kusama created a showcase for the famous Louis Vuitton brand

Since July this year, Louis Vuitton has been collaborating with Japanese artist Yayoi Kusama. This led to the building being transformed into a haven of pea patterns with a large red display case in the middle, which completed the entire composition. We’ve never imagined a polka dot design could look so great before!

90,000 Russian nouveau riches buy luxury in Britain

Selfridges’ luxury London store has opened a special section for our wealthy compatriots.

An Englishman I know told me that he recognized rich Russian women “immediately and a mile away”. How? They are given out by a fur coat (Londoners do not wear them at all, and ours – even in freezing temperatures), bright makeup and a weighty bag with the Selfridges inscription.

“Wonders of the world” for the rich

A huge four-story department store, whose “age” is almost a century, is really very popular among our compatriots. Especially among the well-to-do public.

True, the super-rich were more likely to shop elsewhere. Usually on Bond Street, which was recently recognized as the most expensive street in the world. By the way, it was there that a couple of months ago, according to British newspapers, Berezovsky and Abramovich collided in one of the boutiques and sorted out financial relations. Another “oasis” of the oligarchs is Harrods. This fashionable department store, owned by Arab billionaire al-Fayed, is where the royal family shop.

But now it looks like the situation has changed.Selfridges is ahead of the curve at this Christmas sale. The largest department under the loud name “Wonders of the World” was opened in it the other day. The department focuses, as department store creative director Alanna Weston told me, “even for thicker wallets than Harrods.”

Without tens of thousands of pounds in your pocket, there really is nothing to do here. Among the various “wonders of the world” are offered a magnificent emerald necklace (just like the actress Nicole Kidman), JJ Fox cigars that Winston Churchill himself smoked, a white leather tunic with silver hearts made for the famous actress Cher, luxurious jewelry, super-expensive wine and champagne, thousands of pounds worth of sunglasses.

In the “special section” of the Selfridges store, this bag, decorated with rhinestones, costs 14 thousand dollars.

There is a quarter – “our people”

And here is a mobile phone inlaid with jewels “Vertu”.

“This phone is popular with wealthy Russians, so we put it up for sale too,” Mrs. Weston told me.- There are only two such devices on the globe. See how many diamonds, emeralds, rubies are here? Twenty-odd carats.

– Actually, our new department is to a large extent a Christmas present for Russians. After all, they love to visit us, – added the creative director.

According to Selfridges employees, Russians make up almost a quarter of the visitors to the “wonderful department”.

I saw one of our compatriots at its opening. A middle-aged, large-sized brunette was walking around in tight designer jeans, on which the word Prada shone with stones inlaid with rhinestones.Above – a checkered jacket, on its pockets embroidered in large letters Chanel. Such a “painted outfit” could not be overlooked, especially against the background of other guests dressed in elegant black suits. However, the lady, it seems, was exactly what she wanted. In addition, she loudly and without stopping rattled on her cell. In Russian …

I caught myself thinking that I had seen this person somewhere before. The organizers of the ceremony explained that she is an acquaintance of Berezovsky.

– Relatives, friends or assistants of billionaires usually come to us.The rich themselves prefer to keep in the shadows, – said Mrs. Weston.

There are only two such phones adorned with 20 carat precious stones on the planet.

From the vegetable base to Hyde Park

– We do not have prices for some goods, but Russians are often not interested in this.They just pay off and leave without delving into such “little things”! – the saleswoman Jane Scott admires.

I managed to get one customer to talk. Semyon Reznik bought a five-room apartment near Hyde Park six years ago. What does he do? He has jewelry stores in London, Birmingham and Glasgow. And in the previous Soviet life, he was in charge of a vegetable base in Leningrad …

Together with his wife Yulia, they made a serious purchase at Selfridges: a Vertu mobile phone for his daughter, two expensive bags for his wife “to go out,” a 50-year-old Glenfiddich single malt scotch whiskey for 3 thousand pounds (6 thousand dollars) – for the whole family for Christmas.And for myself, my beloved, – the “Omega” watch, which was worn by the participants of the London Olympics in 1948. They are now worth £ 4,000 ($ 8,000).

Semyon did not agree to identify himself for a long time, but then “split up” and even said that he somehow ran into Darya Zhukova, Roman Abramovich’s current girlfriend, in Selfridges.

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