Pop culture cosmetics: 11 best pop culture-inspired makeup lines

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11 best pop culture-inspired makeup lines

Opportunities to wear makeup have been few and far between for the last several months. Many of us have filled up our days catching up on trending shows, finding joy in reruns and escaping into fictional worlds — if only to avoid living in ours for an hour or two.

Our social lives may not look the same lately, but that hasn’t stopped leading cosmetic brands from releasing a few creative — and unexpected — collaborations, most notably ones that pay tribute to the classic television shows, iconic characters and blockbuster movies we’ve been so busy binge-watching.

So why not glam up for your next Zoom meeting? Or hide a pop of color under your mask for a gorgeous reveal? We put together a list of the most talked-about pop culture-inspired makeup collections the beauty world has to offer, from blush palettes featuring a capricious Muppet to lash sets inspired by the world’s most famous doll.

Most talked-about pop culture makeup collaborations

“Harry Potter” x Ulta Beauty

You don’t need a wand to upgrade your look — just a magical bath kit and some bewitching lip balms perfect for any Yule Ball. And don’t overlook the mini-mysteries beauty vault, which includes six surprise compact items that are perfect for traveling.

Disney Miss Piggy Collection from Ciaté London

This year, it’s all about moi! A pop of pink can go a long way, especially when wearing Ciaté’s tinted lip balm, rosy gloss lipstick and easy-to-blend crème blushes inspired by this blue-eyed diva. Oh, and did I mention that all of these products give off the light, delectable scent of donuts?

“The Mandalorian” x ColourPop

In (the cutest) galaxy far, far away…this Star Wars–themed ColourPop eyeshadow palette is giving us monochromatic green and gold glitter vibes, all made from the brand’s ultra-smooth and pigmented signature Super Shock formula.

The World of “The Hunger Games” x Storybook Cosmetics

If you don’t want your cheeks to glow with this skin illuminator trio, we’ll volunteer as tribute. Choose from three different shades (Revolution, Beacon of Hope and Girl on Fire) to highlight or contour. Each one can be applied flawlessly to any skin tone and are safe to use as eyeshadows as well!

Hello Kitty and Friends x ColourPop

ColourPop is also behind one of the cutest makeup collabs on the market, all inspired by one of the world’s most famous kitties. With gorgeous lip shimmers, glittery eyeshadows and pressed powder blushes, this collection is perfect for any preteen jumping into the makeup world for the first time.

“Friends” x Revolution

The one with the makeup collection you never knew you needed. Each of the four uniquely shaped eyeshadow palettes represents an iconic scene from the classic ‘90s sitcom. Vanilla latte lip scrubs, luxurious bath bombs and espresso body scrubs (in reusable coffee cups!) complete the collaboration.

Disney Villans x ColourPop

For a more dramatic, dastardly look, this limited-edition collection seriously delivers. From shocking highlighters to color-shifting eyeshadows, this ColourPop collaboration will go down in infamy.

Editor’s note: The Disney Villains collection is currently sold out, but sign up for email notifications to know when these stunning sets are back in stock.

Pür x Barbie

Give your lashes the Barbie treatment with the Fully Charged Magnetic Mascara and Primer, paired with Pür’s three-piece lash set for a truly doll-like effect. Then apply a pinky shade from the brand-new Malibu Blush Palette with a gemstone-studded synthetic fiber brush to control fallout and perfect your glow-up!

Hipdot x SpongeBob

Give the kiddos what they really want — to transform their faces to look like SpongeBob Squarepants or Patrick Star with this pack of sheet masks! Then become the talk all under the sea after creating a colorful look with the Bikini Bottom and Sandy Cheeks palettes.

“Minions” x Tonymoly

Everyone is going bananas over Tonymoly’s Minions-inspired skincare, haircare and makeup collection. Take your pick from a collection of adorable sheets masks, mini makeup removers, bright blue loofahs and hand milk moisturizers that will leave your skin feeling smooth and smelling fruity!

“Sailor Moon” x ColourPop

Known for its massive collection of extremely wearable and pigmented lip products, Colourpop doesn’t disappoint with its Sailor Moon shades. Swipe on Bun Head for a perfectly pink pout or pick up Moon Tiara for a pop of peach shimmer. Can we also tell you how “gliterally” obsessed we are with the pastel glitter gels?

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5 pop culture makeup collabs you didn’t know existed

Have you ever looked at your screen and thought,

I wish I looked like them?

Well, you don’t have to look far to recreate some of your favourite looks. Big make-up companies have started collaborations with pop culture icons and some of the most beloved shows from your childhood. Here are five of the best collections available to buy now:

Sailor Moon x ColourPop collection

Based on one of the most iconic anime characters of all
time, this collaboration features an eyeshadow palette (called the Pretty
Guardian Shadow Palette) featuring mattes and shimmers in soft shades. The
eyeshadows are named in honour of the show such as Sea of Serenity and Mare
Serentiatis. In this collection it’ll feature lip duos and two glitter gels
which come in adorable packaging featuring Sailor Moon. It’s available
through the ColourPop website for a limited time!

Find it here.

Polly Pocket x Hot Topic collection

Feeling nostalgic and want your very own Polly Pocket?
Hot Topic teamed with the brand to deliver this creative eyeshadow
palette. Whilst it isn’t pocket sized, there are 10 shades with a mix of matte
and shimmer finishes and inspired by her pastel style. The packaging has been
designed to look like a Polly Pocket case and has 3D furniture and a
Polly for yourself. It comes with a brush that has a removable topper shaped
like Polly!

Find it here.

The Powerpuff Girls x INGLOT collection

INGLOT and The Powerpuff Girls collaborated
and combined their powers to make this makeup collection mixing in Chemical X
to create the perfect collection. Inspired by Blossom, Bubbles and Buttercup
the collection includes four eye shadow palettes based on specific character,
lipsticks, lip-glosses, highlighters, eye liners and a makeup bag. The names
are empowering, and the packaging is adorable in featuring the girls and feel
like they’re dedicated to make the brand fit well.

Find it here.

Clueless x Hot Topic collection

This totally buggin’ collection features an eyeshadow
palette and lip gloss collection. The palette is inspired by Cher’s notebook
and features 12 shades inspired by Clueless. It has six shimmer shades
and six matte shades with names like ‘Oops!’ and ‘Ugh, as if’. An eyeshadow
brush with a marabou puff on the end inspired by Cher’s own pen. The lip-gloss
collection has a shade inspired by each of the three main characters, they are
designed to look like their counterparts and come in a tiny clear purse with a
pom-pom on.

Find it here.

Micky/Minnie Mouse x Dose of Colors collection

Disney makeup collections can be found any where on
the high street, but it’s hard to find it tastefully done. Dose of Colors
have collaborated with Disney on a collection featuring lipstick, lip-gloss,
eyeliner, eyeshadow and blush. The design of the packaging is stylish and
sleek, the Mickey Mouse part is subtle and features the icon on the cap
and lipstick itself whilst the Minnie part is bright and vibrant but
tastefully done. It looks expensive and the shades are realistic to match
modern day makeup.

Find it here.

By Charlie Vogelsang

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8 Makeup x Pop Culture Collections Every Makeup Junkie Must Have!

If you’re a typical girl, you probably use makeup regularly. And even if you don’t use makeup regularly, you still use it for special occasions. The makeup trend is really booming now, and it’s not an exclusively-female thing anymore, with some of the biggest beauty stars being male! There’s almost no escaping the beauty trend, and there are plenty of makeup brands to choose from. With such competition, it’s no wonder that brands are constantly trying to up their game, and one way is by collaboration. Without further ado, here are 8 makeup x pop culture collabs that are almost too good to be true!


1) Colourpop x Disney Princesses

It’s every little girl’s dream come true! Named the Disney Designer Collection, this collection features six Disney Princesses: Tiana, Airel, Belle, Jasmine, Snow White and Cinderella. Not only does each princess have her own lipstick shade, but she also has her own eyeshadow pot as well! Other than that, there are also two highlighters, three other lip glosses, and an eyeshadow palette named It’s A Princess Thing. You can get items individually, by lip kit, or by princess collections. When in doubt, get the whole collection!Image Credit: colourpop.com

2) Bésame x Disney’s Peter Pan

2018 was Peter Pan’s 65th anniversary, and Bésame collaborated with Disney to release a collection based on the mermaids of Neverland Lagoon. The Mermaid Lagoon collection has three lipsticks, a bronzer, an eyeshadow palette, a shimmer compact, and a mist fragrance. All items are dreamily named, such as Treasures of the Lagoon and Waterlily Blossom. Again, if you can’t decide, you can always get the whole bundle!Image Credit: besamecosmetics.com

3) Etude House x KitKat

Etude House has just recently launched two eyeshadow palettes that look good enough to be eaten – in the form of KitKat bars! One palette is encased in red and of course named “Original”, whereas the other is encased in white-and-pink stripes, named “Strawberry”. Each palette has six shades, and they both feature a mixture of matte and shimmer powders. We’d say the Original is more smoky, whereas the Strawberry is cuter! By the way, they’re called Play Color Eyes #KitKat if you look for them on Etude House’s website.Image Credit: bustle.com

4) M.A.C. x Aladdin

Okay, so unless you’ve been living in a cave, you probably already know that the live-action remake of Aladdin is releasing in May, and M. A.C. is sweetening the deal for us by releasing a collection based on Princess Jasmine! So far, what we’ve seen includes a lipstick, a bronzer and a nine-shade eyeshadow palette. Packaging is all themed accordingly, and the bronzer even has a lamp stamped on it. If we can’t have a lamp, perhaps we can use the bronzer and wish that there are more items to this collection! It drops 1st May, FYI!

Image Credit: cosmopolitan.com

5) Colourpop x Disney Villains

Being bad has never looked so good with this collection, honestly. Based off Hades, Dr. Facilier, Evil Queen, Maleficent, Cruella and Ursula, we’re actually loving this one more than the princess one! There’s a Misunderstood palette with 15 shades, and each villain has their own signature lipstick, lip gloss, eyeshadow and highlight shades as well. To top it all off, the collection also has two glitter-packed gel pastes, named Glitterally Obsessed. We especially love Cruella’s highlight shade, so when people ask what highlighter we’re wearing, we can answer with You Fools! You Idiots! You Imbeciles!

Image Credit: colourpop. com

6) Urban Decay x Game of Thrones

If this isn’t the single most anticipated makeup collection thus far, I don’t know what is. The final season of GoT airs 14th April, and fans worldwide are already going into a frenzy with discussions, debates, predictions, and such. GoT has never collaborated with any makeup brand before, and UD has gotten first dibs. Just the day before we published this, we also published an article dedicated solely to the launch of this collection (have you read it yet?). This collection features an eyeshadow palette, lipsticks, eye pencils, a highlighter palette, a lip and cheek tint, as well as eyeshadow brushes. Want to know more? Read our article here!Image Credit: papermagazine.com

7) Too Faced x Unicorn

Alright, so this isn’t strictly a collaboration with anyone, but it deserves a mention simply because unicorn! A well-loved mythical creature, even the products are packaged ethereally. There’s something called Bottle of Unicorn’s Tears, and we’re not crying, you’re crying. There’s also a bronzer, highlighting sticks, and lip toppers, but what we’re looking at is their La Creme Mystical Lipsticks. Made from tears of mermaids, angels, fairies and unicorns, these lipsticks change colour according to body temperature, and they already look magical enough in their original colour.Image Credit: toofaced.com

8) Storybook Cosmetics x  Wizardry & Witchcraft

This, too, isn’t an official collab, but it is inspired from Harry Potter and all things magical. We’re pretty sure you’ve at least encountered their Gun Metal Wizard Wands brushes before. In a set of 5, these brushes took the internet by storm and sparked a host of other counterfeit products. In addition to the brushes, they also have a Wizardry & Witchcraft Liquid Lipsticks Collector’s Edition, and a Wizardry & Witchcraft Eyeshadow Palette Storybook. The latter of which is owned by yours truly, and can confirm that it is indeed the bomb! (Rich pigments, magical names, matte and shimmer shades in various colours!)Image Credit: storybookcosmetics. com

So all my beauty gurus and makeup junkies out there, have you tried out any of them? Between Aladdin and GoT, which one are you leaning towards? Let us know in the comments below!


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The Role of Makeup in Popular Culture | by Grayce Vasquez

A major component of popular culture, especially among women, is the use of makeup to alter or improve physical appearance. Personally, I choose not to use makeup because I try to appreciate my natural appearance as much as I can. However, I do see a lot in popular culture the promotion of products to make skin seem smoother, lashes seem longer, or lips seem more prominent. Women are raised to believe that they need to make an effort to improve their everyday appearance. I am not saying that makeup is wrong. If a woman wants to take steps to look different or feel more confident in herself, then she can absolutely take those steps. One major problem that I have noticed is that corporations seem to over-advertise and overprice their products. They make it seem as though it is absolutely necessary to wear their specific makeup in order to fit in to society. This trend has become so integrated into pop culture that it has become an extremely profitable business for major makeup suppliers. One trend that has become more noticeable in recent advertisement, however, is the idea of enhancing a woman’s natural appearance versus changing it. The sale of natural tones and subtle makeup has become more popular and women have begun to adopt the idea of enhancing their looks instead of hiding them. I believe this movement is going in the right direction. Women who don’t cover up their looks seem automatically more confident in themselves. However, there are women who prefer a brighter, more noticeable makeup. These are women who pursue their own style and their own idea of what an attractive appearance is. Women who create their own style also appear to be more confident. In sum, I don’t believe the makeup industry should exploit the insecurities of women so much by setting a high standard for what a woman wearing makeup should be. The major makeup companies are setting a popular trend and making a lot of money off of it. Women should simply wear what they think to be the most attractive. I choose not to use makeup because I like to be natural. I have many friends who use minimal makeup to highlight their natural beauty. Still others like to use noticeable makeup that makes certain features stand out. Makeup trends tend to change with the times according to which big company sells what. Makeup culture should be based off of the preferences of the people who use it, not by the people who make a large profit off of it.

South Korean pop culture drives Vietnam cosmetics sales: survey

By Dat Nguyen  &nbspDecember 25, 2019 | 06:03 pm GMT+7

A makeup artist makes up for a client in Ho Chi Minh City. Photo by Shutterstock/Quang Nguyen Vinh.

The increasing influence of South Korean pop culture on Vietnam is causing a surge in demand for beauty products, a new report claims.

The beauty care products market grew at 7 percent last year, three times the rate of the fast-moving consumer goods market, the report by market research firm Kantar said.

In June this year one in two urban consumer goods shoppers bought at least one beauty product online.

The report attributed the sharp growth to the increasing influence of South Korea, culture among young people through TV serials and music, though it did not offer any evidence.

South Korea was the largest exporter of cosmetics to Vietnam last year, accounting for 30 percent of the market.

Vietnamese are increasingly taking care of their skin with complex rituals instead of basic acne prevention and the like that was the norm earlier.

Forty five percent of buyers go through at least three steps in their skincare, and women are willing to buy more products for this.

Between June 2018 and June 2019 there were 54,000 new buyers of cleansing water and 32,000 new buyers of sheet masks.

Beauty stores were the biggest channel for cosmetics products, accounting for 21 percent of sales. Though online shopping came second at 19 percent, it grew at 91 percent.

A survey by market research firm Q&Me earlier this year found that Vietnamese women spend an average of VND300,000 ($13) a month on cosmetics, with 30 percent saying they wear make-up every day.

The market was worth $2.3 billion this year, with foreign brands accounting for a 90 percent share, according to British market research firm Mintel.

But with two out of five households never having bought any beauty product, there is clearly room for growth in the market, the Kantar survey said.

Shop POP CULTURE at Glossip Girls Cosmetics

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‘I’ve always thought of MAC as being at the center of pop culture’ – Glossy

When Kim Kardashian “broke the internet” by way of a photo shoot in Paper magazine, Drew Elliott was its chief creative officer. Now a few months into his new role as global creative director at MAC Cosmetics, he sees continuity between the two roles.

“If pop culture could be a brand of cosmetics, it would be MAC. So to me, it was just a new kind of editorial challenge,” Elliott said on this week’s episode of the Glossy Beauty Podcast.

Indeed, the Estée Lauder Companies-owned brand has its own ways of working with influencers and driving shoppers’ attention in the age of social media, just as Paper has. Those include MAC’s latest collaboration with “Euphoria” star Alexa Demie and campaign ideas that come from influencers themselves.

Elliott talked about how the world of influencers is changing, MAC’s mission and, of course, that notorious photo shoot.

Here are a few highlights from the conversation, which have been lightly edited for clarity.

Influencers are getting in on the act
“I think the influencer landscape is interesting and will continue to change. I think that we’re looking more for experts — not just people who have influence and large audiences, which is very important, but also people who set trends and can really look at what’s happening in the cultural currency and turn those into a beauty look or trend. Gone are the days where things are so transactional, working with one brand this day and this brand the next. I think that’s become fatigued. For instance, we were talking about MAC Makers. That’s where we take amazing influencers globally and have them help us build a product, as opposed to just signing one and doing a makeup look and ‘hashtag spon’ and that type of thing. We wanted to actually create something with them that would be personal to them and exciting to their audience.”

MAC’s two prerogatives
“I think that MAC’s responsibility is to do two things. It is to find the brand new, the person who you haven’t necessarily heard of who has an extreme talent. Every day I am scouring the internet, scouring culture and finding the people who are truly changing the industry — whether it be [that] they’re a makeup artist, or they are creating a wild product, or they’re doing something that’s just really disruptive. How do we bring them into the beauty family? That’s number one. On the other side of it, how do we take someone who is extremely famous and use beauty to transform them or to talk to their audience in a new and different way? That is MAC’s very unique positioning, in that we can do both of those things well.”

What’s next for MAC’s stores
“We have so many stores around the world, and we’re really looking at all the different formats and what’s going to work best for the customer. So in Shanghai, we have a wonderful store that is very tech-savvy and has so many wonderful screen experiences and ways you can test things and try things on without actually applying them. We have stores that have a wide variety of products that service [beauty] professionals and people who need a large variety. What we’re looking at is what’s going to be right for the customer, do they need more experience, do they need more SKUs and products? And that’s what we’re looking at across the world, as well as bringing in that form of entertainment and artistry.

The magazine cover that broke the internet
“I wanted to do something disruptive, and it was basically the hardest job, of taking a legacy magazine called Paper and turning it into a digital brand. And I was like, ‘What can do that?’ The Kim Kardashian ‘Break the internet’ became that. It’s basically an event inside of the internet, and I knew that I could game the internet in an interesting way. I believe that can be across anything. It’s not about publishing, it’s just about understanding the world of digital and turning things into something that fans can really get excited about. I think people think it’s all about money or a big budget. It’s not. It’s about creating a spectacular, remarkable idea that fans are going to love. If you can do that, then you can reach anyone.”

90,000 Korean culture in Russia: from Gangnam Style to skincare – Reviews

South Korean music and cosmetics, cartoons and computer games are gaining popularity in Russia every year. 2020 will be the Year of Cultural Exchanges between South Korea and our country. What Korean trends in the economy and culture penetrate into our society and what is the peculiarity of the Asian mentality, the correspondent of “RIAMO in Koroleva” figured out.

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Korean wave over the world

The popularity of South Korean culture around the world has been talked about since the 1990s, when industrialization and urbanization began to gain momentum in this Asian country, and Korean TV series appeared on television.In the 2000s, popular Korean music began to spread around the world – k-pop. Since the 2010s, we can talk about the integration of the culture of this country into the global one, including the Russian one. This phenomenon is called the “Korean Wave” or Hallyu.

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K- pop and the idol factory

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Official group Vkontakte “Jung Joonyoung & Drug Restaurant in Moscow”

The first thing that immediately comes to mind when it comes to Korean music is the sensational hit Psy – Gangnam Style. In a matter of days after its release, it became the most popular video on Youtube, and the song itself in 2012 could be heard just everywhere. But apart from Psy, there are now more than a hundred developing pop projects in South Korea, which release singles or mini-albums every eight to ten months. For example, Sunmi, Drug Restaurant, Zico, Gain, Jay Park, Nell, Ailee, G-Dragon, Dean, IU – in general, there is something to look out for.

Speaking of the Korean music industry, one cannot fail to mention the so-called “idol factory”.Idols are singers who have signed contracts with major agencies and have achieved success.

If a Korean teenager wants to become an idol, then he will have a difficult path. After a hard casting, young people go to a special camp, where they study in a regular school during the day, and in the evening they are taught to be stars. This is a heavy load, so many of them cannot withstand. The 10% that remain after completing the course begin to tour abroad (mainly in China and Japan). If a singer or group succeeds, they return to their homeland and are allowed to perform domestically. They also get the right to participate in various TV shows.

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Dramas and Asian mentality

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Kinopoisk website

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Kinopoisk website

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Kinopoisk website

Dramas are Asian TV series.They originated and became popular in Japan. Now the locomotive of this genre is South Korea, such series are called “K-Drama”. As a result of the so-called Korean Wave, TV series from South Korea have literally conquered the whole world since the early nineties and continue to do so.

K-Drama significantly differs from Western, Russian or Latin American serials in the length of the episodes, they can run for about an hour. But the main difference between K-Drama and the usual TV series is the Asian mentality.

Authors cannot show on the screen some of the things that Western TV shows cannot do without, they return us to long-forgotten, but still relevant human values, such as true love.

Some of the most popular dramas are as follows.

Oscar. The best films of the 21st century

“When a Man’s in Love” is a South Korean love story of gangster Han Tae-Sang for a young girl who confronts the adversity of life with amazing tenacity and resilience.Thanks to her, he will understand that no past can prevent a person from becoming happy if he really wants it. Having become a successful businessman, Khan gave up violence, but perhaps he still has to win his main battle, and this time the main prize will be the woman he loves.

Secret Love Affair is a 2014 South Korean melodrama about a woman Oh Hye Won’s love for her protégé, a young genius self-taught pianist Lee Sang Jae. She is afraid to admit to herself that, despite having a husband and a luxurious home, her personal life does not bring happiness, and an elderly woman is ready to give all the riches of the world for the love of a poor young pianist.

“Pretty Man” is a love and passion drama starring “Prince of Asia” and one of the most famous young actors in South Korea, Japan and China, Jang Geun Suk. His hero is an amazingly handsome young man, at the same time a real gigolo, whose mentor is the rich beauty Hon Na Na. She instructs her ward Dokgo Ma Te to seduce ten different women, but this cynical task will help the hero eventually find his only love.

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Korean cosmetics for Russian women

Korean cosmetics have long been a separate niche in the beauty market around the world.At an affordable price, cosmetic products of Asian brands are distinguished by the content of a large amount of natural ingredients, aimed at solving non-trivial problems, which is not typical of European brands, by the high efficiency of active ingredients and an original approach to packaging design.

There are already dozens of popular brands of Korean cosmetics in Russia, including Holika Holika, It’s Skin, The Saem and Limoni.

They are not only sold wholesale and retail by numerous online stores, they are also trusted by professional cosmetologists who build their salons on them.

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Simplicity and restraint in clothes

The basis of Korean style is simplicity. Koreans choose discreet costumes, nothing vulgar. Korean-style dresses are usually loose or half-fitted. There are no provocative necklines or plunging necklines. Attention is also paid to the length of the women’s dress. It is possible that the trend towards simplicity and elegance has become a global fashion trend, also due to the influence of Asian culture.

Plastics, Sai and Kimchi: What is considered beautiful in South Korea

Journalist Alexandra Tsepilova, a graduate of South Korean Jung-Bu University, told Afisha Daily about the relationship with the beauty of the inhabitants of the country of the victorious K-pop: what they smear on themselves, who they listen to and what food they eat.

In 2011, South Korean boy band Big Bang won the MTV EMA nomination for Best International Artist, beating Britney Spears and German Lena.It’s not that before that the world didn’t talk about Koreans at all, but after this victory it began. In the same 2011, millions of teenagers around the world swapped their hobby for Hollywood stars and Japanese anime for South Korean dramas (TV series) and K-pop stars. Then they started talking about the wonders of BB and CC creams, began to dance everywhere to “Gangnam Style”, to look at the dramatically increased number of Korean top models at the Paris shows and to eat kimchi. But while we are appropriating the best in contemporary South Korean culture, even more amazing things are happening in the homeland of these trends.

Cosmetics

Mist Ground Plan, $ 22.

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VDL Lip Cube, $ 22.

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VDL Makeup Base, $ 21.

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VDL Tint Bar Lip Balm, $ 18.

4 out of 11

3 Concept Eyes Lip Lacquer, $ 20.

5 out of 11

Missha Real Complete BB Cream, 1750 rub.

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Missha Super Aqua Ultra Waterfull Cream, 2595 rub.

7 out of 11

Missha Creamy Latte Srtawberry Cleansing Foam, 705 p.

8 out of 11

Missha Perfect Cover BB Cream, 1585 rub.

9 out of 11

Wonderplace x Unpretty Rapstar Mascara, $ 7.

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Wonderplace x Unpretty Rapstar Universal Pigment, $ 9.

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The countless number of beauty brands, thousands of stores and their incredible sales volumes speak for themselves.Acids, CC-creams, snail mucus, tints, cloth masks and much more – brands and their lines are growing exponentially. The conglomerate LG alone owns 24 cosmetics companies, including giants such as The Face Shop, VOV, VDL and Beyond.

Plastic surgery

Plastic surgery is a popular gift for young people, and often even a necessity: you cannot build a career without it.

1 out of 5

One of the most popular operations is to create a double eyelid in a European manner.

2 out of 5

A double eyelid can be created without surgery, but then you will have to simulate a fold every day using special adhesive strips.

3 out of 5

The purpose of many operations is to create a relief on the face.For example, by changing the shape of the nose and chin.

4 out of 5

The forehead is also made more prominent.

5 out of 5

An irresistible desire for self-improvement, fierce competition on the path to career growth and the desire of every second teenager to become part of the huge entertainment industry – all this contributes to the growth of the number of plastic surgery clinics.In Seoul’s most fashionable district, Sinsadong, famous for its designer showrooms and plastic surgeons’ offices, the streets often resemble a military hospital: some have a tape over their nose, some have bandages on their chin. What is there to be surprised at: according to statistics, the most popular 16th birthday gift in Korea is cosmetic surgery, and external data is an important criterion for employment in any more or less decent company.

Pop Culture

CL (25 years old) – a member of the popular group 2NE1, style icon and favorite of Jeremy Scott.

1 out of 5

G-Dragon (27 years old) is the leader of the k-pop group Big Bang, who since 2009 began a triumphant march around the world: he released a successful solo album and became the muse of Karl Lagerfeld.

2 out of 5

Lee Min Ho (29 years old) is a Korean serial actor, idol of schoolgirls and housewives. It is noteworthy that he remains one of the main sex symbols of the country, not taking part in the TV show and acting in only one drama a year (and in it at most 2 kisses on the cheek for all 20 episodes).

3 out of 5

Gong Hye Jin (36) is one of the most interesting and memorable actresses on modern Korean television. Has a decent filmography and many awards, and has affectionate friendships with local Korean designers.

4 out of 5

Girls’ Generation (age 24-26) is the most popular female pop group in the country, local men are ready to watch their videos endlessly.

5 out of 5

The fashion for plastic surgery has led to the fact that almost all Korean pop stars are alike. Singers over thirty are not more than sixteen, and musical groups are completed in the image and likeness of each other. The local entertainment industry is like a big incubator churning out beautiful faces and dance motifs. Inside the country, there is literally nowhere to go from K-pop: music comes from the speakers of every store, and idols watch you from the TV screens of numerous cafes, huge billboards and showcases of cosmetic stores. Popular artists become actors of movies and TV series overnight, they appear on reality shows – they sell a story about a Korean dream, sweet as cotton candy. Even Korean soju vodka, which is advertised by the most popular actresses and girl groups, becomes its hero at some point, thus uniting everything that tired clerks need.

Style

The popular gradient lip effect is easy to achieve with a tint, just apply a little more on the inside of the lips.

© thepointofvu.blogspot.com

1 out of 5

Sportswear and shoes, snap-backs, panamas, tattoos have triumphantly returned to the life of Korean fashionistas along with hip-hop.

© trends4ever.com

2 out of 5

Denim is an absolute trend of the last two fashion seasons, in favor of retro styles and oversize.

© Kang Sojung

3 out of 5

Crazy nail art is the main passion of fashionistas in any Asian country. For those who are lazy to go to the salons, there is a budget option in the form of stickers. Absolutely all Korean cosmetic brands do not get tired of experimenting with this theme.

4 out of 5

Pair clothing has long gone beyond the walls of schools and universities – even hipsters do not hesitate to walk with their girlfriend down the street in pair hoodies or sneakers.

© Kim Hyungsik

5 out of 5

South Korea is easy to perceive by popular clichés: spicy food, sugary pop, plastic surgery wonders, gadgets and cheap cars – but this is just the outer shell of reality. There is also an underground hangout in the country, where you rarely find artists with plastic noses or idealized texts. At the end of the 2000s, the local electronic scene began to develop rapidly, and Moscow can only envy the openness and spontaneity of Seoul’s club life.At the same time, private brands of natural cosmetics, second-hand shops and (oh my god) craft beer began to appear. The second wave of hip-hop popularity, which recently came to South Korea, strongly influenced local fashion and cosmetic trends: tattoos, nail art and aggressive makeup became fashionable.

The fashion industry is also developing by leaps and bounds: local designers and Seoul Fashion Week are attracting more and more attention from the Western press, the streets are bursting with chain stores and showrooms, and almost every Korean woman has managed to acquire her own online store or fashion blog.

Food

Locals are simply obsessed with delicious food, and this is not necessarily spicy dishes or traditional barbecue: bizarre combinations of Western and Eastern culture have resulted in many interesting culinary solutions and spawned countless establishments. Here you can taste the most intricate and unusual portion of coffee in your life: good coffee shops in Korean cities, like H&M stores in Stockholm, are literally on every corner. It’s worth looking for them on Instagram: Koreans’ love for food and selfies has merged there, and a search by city or district name will return mouth-watering photos of food from local cafes and restaurants.

South Korean boys and girls do not leave the pages of glossy magazines, but what do we really know about this country? Try to name five popular Korean rock bands, two of the best local food, and at least one theater actor. But Koreans have not rushed to foreigners for a long time with a request to be photographed, they speak English quite tolerably and express themselves with the help of a unique street style, and they only roll their eyes when asked about K-pop and plastic surgery.All that remains is to take a plane ticket and fly to Seoul: exploring South Korea from the fragmentary memories of those who have been there is like dancing Gangnam Style with your legs tied.

90,000 Idols, fandoms, BTS and world records: what is the phenomenon of K-pop music

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Idols, fandoms, BTS and world records: what is the phenomenon of K-pop music

Idols, fandoms, BTS and world records: what is the phenomenon of K-pop music

Girls and young people with a puppet appearance sing, dance, collecting tens of thousands of spectators in stadiums and hundreds of millions of views on YouTube, all this… RIA Novosti, 27.07.2020

2020-07-27T08: 00

2020-07-27T08: 00

2020-07-27T08: 00

show business

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South Korea

culture

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MOSCOW, July 27 – RIA Novosti, GalinaDoll-looking girls and young people sing, dance, gathering tens of thousands of spectators in stadiums and hundreds of millions of views on YouTube – all this is K-pop, a direction that many have probably heard about, but know little about. Who are the idols, bias and maknae and why shouldn’t Army be confused with the army – in the RIA Novosti article. How is K-pop related to dramas and Korean cosmetics K-pop is a musical genre originally from South Korea. It all started after singer Park Jae Sang, better known as PSY, released the viral track Gangnam Style and a music video for it in the summer of 2012.A joke video for a hilarious song about luxurious living in a prestigious area of ​​Seoul was the first in history to gain a billion views (now 3.7 billion). The hit topped the UK Singles Chart and peaked at number two on the Billboard Hot 100. As a result, Korean music became popular all over the world. But it’s not just about Gangnam Style; many K-pop listeners who are now actively learning Korean admit that they became addicted to the trend after seeing enough dramas (Asian TV series, mostly romantic) and using Korean makeup. K-pop isn’t much different from American or European pop. There, too, different directions are combined, for example, electropop and hip-hop. But if you call K-pop pop with experts, you will be corrected and, possibly, even offended. Therefore, if you want to keep up the conversation about contemporary music in South Korea, say “K-pop” – you can’t go wrong. Who do K-pop fans listen to? Group members are usually called not soloists or vocalists (although this option is appropriate), but the sublime word idol (from the English idol – idol, ideal, deity).This means that musicians in the eyes of viewers and listeners are perfect artists: with clean vocals, polished choreography and an appearance that meets all the standards of South Korean beauty: thinness (sometimes excessive), snow-white skin, narrow nose and chin (for girls) and big eyes. On stage and in life, they also behave perfectly – they smile sweetly, never scandal and always know what, when and how to say. But to become such, future K-pop stars overcome a difficult path and sacrifice a lot. First, they undergo strict casting, where they have to prove themselves in front of the producers and bypass hundreds, if not thousands of the same young people. Then they become trainees. In a special training center, exhausting workouts and intense vocal and acting classes await them, which not everyone can withstand – only the most persistent and purposeful. Finally, the record companies enter into a rather tough contract with the musicians. For example, soloists have no right to privacy. In K-pop, this is strict: idols belong to fans – who will like it if bias (the young man or girl from K-pop who likes the most) is dating someone or, horror, decides to join into marriage.There are usually four to eight “members” in a group. There are more: for example, in the boy bands of EXO or Super Junior – 12 people each. This is due to the fact that the producers strive to satisfy the needs of every listener: here are blondes and blondes, but with dark hair and even pink. The same applies to musical directions: someone prefers hip-hop – here’s an idol rapper for you, and someone – ballads – the producers have artists for this case, BTS, Blackpink, and who else? When it comes to K -pop, the first thing that comes to mind is, of course, BTS’s boy band (BangTan – from the English “bulletproof” and S – the last letter in the English word boys – “guys”) and the Blackpink girlband (from English black – “black” and pink – “pink”). The first was created in 2013, the second – in 2016. Both bands are popular not only in their home country, but also in the world. BTS are the only South Korean winners of the Billboard music awards in the category “Best Artist on Social Networks” (and twice, in 2017 and 2018) and the American music awards in the category “Favorite Artist. in social networks “(2018). The idols recently set a world record for the number of viewers watching an online concert with 756,000 people from over 100 countries. Fans attribute BTS’s phenomenal success to the fact that the musicians put their whole soul and energy into what they love: they themselves compose music and lyrics, sit in the studio until late to perfect the track, and even produce videos.Blackpink, which consists of four members of different characters and temperaments, is also at the top of success now. In 2016, their tracks Boombayah and Whistle from their debut single Square One took the first and third places on the Billboard charts. In 2019, they became the first South Korean girl band to perform at the Coachella festival (USA, California) – one of the largest and most profitable in the world. At the end of June, Blackpink broke the record for views on YouTube. During the day, the clip How You Like That scored 82.4 million views (the previous record was held by BTS – the clip of the boy band Boy With Luv was clicked 74.6 million times in the first day).Other groups are popular as well. For example, Mamamoo, formed in 2014, or Girls’ Generation, formed in 2007 – long before PSY and BTS. In South Korea – and not only – they love Red Velvet’s girl band. The songs and albums of these girls have repeatedly topped the prestigious national Gaon chart, and journalists from Billboard recognized them as the best K-pop group in the world. The most popular K-pop groups on the list include boy bands GOT7 (formed in 2014), Monsta X (since 2015) and Stray Kids (appeared in 2017 after the release of the reality show of the same name). Why wouldn’t there be K-pop without fans? All celebrities have fans and fan clubs where they discuss idols and exchange news. In the case of K-pop, these communities are called fandoms. This is a prerequisite for the success of any group. Without fan support, K-pop would hardly have become a phenomenon in modern music culture. They spread information about idols on different platforms, arrange all kinds of votes for their favorite artists and help them reach new heights (for example, thanks to the support of fans who massively encouraged each other on Twitter to purchase the track BTS Black Swan, the group topped the iTunes chart in 103 countries and broke the record of Adele, whose hit Hello was in first place in this ranking in 102 countries).The largest and most influential fandom is BTS Army (A.R.M.Y. or Adorable representative MC for youth) – it unites several million people. It is easy to confuse it with the “army”, especially since the fans are sometimes really belligerent and even aggressive. Singer Charlie Puth even called BTS fans toxic after they baited him on Tik-Tok for allegedly using the group’s name for publicity and fame. In fact, the acronym Adorable representative MC for youth translates as “Adorable MC for youth.”In general, most Armies behave this way: friendly and positive. It’s not for nothing that they talk about themselves as family and claim that there is a deep emotional connection between them and BTS. Like all fans, Armies are also guarding idols near emergency exits, buying up merch and dreaming of someday starting to date their bias.

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MOSCOW, July 27 – RIA Novosti, Galina Sokolova. Puppet-looking girls and young people sing, dance, gathering tens of thousands of spectators in stadiums and hundreds of millions of views on YouTube – all this is K-pop, a direction that many have probably heard about, but know little about. Who are the idols, bias and maknae and why shouldn’t Army be confused with the army – in the RIA Novosti article.

How does K-pop relate to dramas and Korean cosmetics?

K-pop is a musical genre originally from South Korea.It all started after singer Park Jae Sang, better known as PSY, released the viral track Gangnam Style and a music video for it in the summer of 2012.

A comic video for a funny song about luxurious life in a prestigious area of ​​Seoul, the first in history to gain a billion views (now 3.7 billion). The hit topped the UK Singles Chart and peaked at number two on the Billboard Hot 100. As a result, Korean music became popular all over the world. But it’s not just about Gangnam Style.

Still from the drama “Miss Panda and Mr. Hedgehog”

1 of 4

Still from the drama “Miss Panda and Mr. Hedgehog”

Still from the drama “Can’t Hug You”

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Still from the drama “I Can’t Hug You”

Shot from the drama “My Little Princess”

3 of 4

Shot from the drama “My Little Princess”

Shot from the drama “My Girl is an Alien”

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Shot from the drama “My Girlfriend is an Alien”

1 of 4

Still from the drama Miss Panda and Mr. Hedgehog

2 of 4

Still from the drama I Can’t Hug You

3 of 4

Still from drama “My Little Princess”

4 of 4

Still from drama “My Girlfriend is an Extraterrestrial”

Many K-pop listeners who are now actively learning Korean admit that they became interested in this direction after seeing enough dramas ( Asian TV series, mostly romantic) and started using Korean cosmetics.

K-pop is not much different from American or European pop. There, too, different directions are combined, for example, electropop and hip-hop. But if you call K-pop pop with experts, you will be corrected and, possibly, even offended. Therefore, if you want to keep up the conversation about contemporary music in South Korea, say “K-pop” – you can’t go wrong.

Who do K-pop fans listen to?

Group members, as a rule, are called not soloists or vocalists (although this option is also appropriate), but the sublime word idol (from the English idol – idol, ideal, deity).This means that musicians in the eyes of viewers and listeners are perfect artists: with clean vocals, polished choreography and an appearance that meets all the standards of South Korean beauty: thinness (sometimes excessive), snow-white skin, narrow nose and chin (for girls) and big eyes.

On stage and in life they also behave perfectly – they smile sweetly, never scandal and always know what, when and how to say.

But to become such, future K-pop stars overcome a difficult path and sacrifice a lot.First, a strict casting takes place, where they have to prove themselves in front of the producers and bypass hundreds, if not thousands of the same young people.

Then they become trainees. In a special training center, exhausting workouts and intense vocal and acting classes await them, which not everyone can withstand – only the most persistent and purposeful.

Finally, the record companies sign a rather tough contract with the musicians. For example, soloists have no right to privacy.In K-pop, this is strict: idols belong to fans – who will like it if bias (the young man or girl from K-pop who likes the most) is dating someone or, horror, decides to join into marriage.

1 of 2

EXO members.

2 of 2

Super Junior members

1 of 2

EXO members.

2 of 2

Super Junior members

There are usually four to eight “members” in a group.There are more: for example, in the boy bands of EXO or Super Junior – 12 people each. This is due to the fact that the producers strive to satisfy the needs of every listener: here are blondes and blondes, but with dark hair and even pink. The same applies to musical directions: someone prefers hip-hop – here’s an idol rapper, and someone – ballads – the producers have artists for this case too.

BTS, Blackpink, who else?

When it comes to K-pop, the first thing that comes to mind is, of course, BTS’s boy band (BangTan – from the English word for “bulletproof” and S – the last letter in the English word boys – “boys”) and the Blackpink girlband (from English black – “black” and pink – “pink”).

The first was created in 2013, the second – in 2016. Both bands are popular not only in their home country, but also in the world.

1 of 7

RM (Kim Namjoon), leader of BTS and main rapper

2 of 7

Chin (Kim Sokchin) – visual (considered the cutest of all the members) and vocalist

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Suga (Min Yoongi), rapper

4 of 7

Jimin (Park Jimin), main dancer and vocalist

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J-Hope (Jung Hoseok), rapper and main dancer

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V (Kim Taehyung), vocalist

© AFP 2021 / Getty Images / Dia Dipasupil

Jongguk (Jeon Jongguk), main dancer, vocalist and maknae (as the youngest member of the group is called.- Approx.

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Jongguk (Jung Jongguk), main dancer, vocalist and maknae (this is the name of the youngest member of the group. – Ed.)

1 of 7

RM (Kim Namjoon), BTS group leader and main rapper

2 of 7

Chin (Kim Sokchin) – visual (considered the cutest of all the members) and vocalist

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Suga (Min Yoongi), rapper

4 of 7

Jimin (Park Jimin), main dancer and vocalist

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J-Hope (Jung Hoseok), rapper and main dancer

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V (Kim Taehyung), vocalist

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Jongguk (Jung Jongguk), main dancer, vocalist and maknae (this is the name of the youngest member of the group. – Approx.

BTS are the only South Korean winners of the Billboard Music Awards for Best Social Media Artist (twice, in 2017 and 2018) and the American Music Awards for Favorite Social Media Artist (2018).

Recently, idols set the world record for the number of viewers who watched an online concert: 756,000 people from over 100 countries.

Fans attribute the phenomenal success of BTS to the fact that the musicians put their whole soul and energy into what they love: they themselves compose music and lyrics, sit late in the studio to bring the track to perfection, and even produce videos.

Blackpink, consisting of four members of different characters and temperaments, is also now at the pinnacle of success.

1 of 4

Jisoo (Kim Ji Soo), face of Blackpink and vocalist

2 of 4

Jennie (Kim Jennie), main rapper and vocalist

3 of 4

Roze (Park Chae Young), lead dancer and vocalist

4 of 4

Lisa (Lisa Manoban), rapper, vocalist and maknae

1 of 4

Jisoo (Kim Ji Soo), face of Blackpink and vocalist

2 of 4 Jennie (

Kim Jennie), main rapper and vocalist

3 of 4

Rose (Park Chae Young), lead dancer and vocalist

4 of 4

Lisa (Lisa Manoban), rapper, vocalist and maknae In 2016 there were

the tracks Boombayah and Whistle from the debut single Square One took the first and third places on the Billboard charts. In 2019, they became the first South Korean girl band to perform at the Coachella festival (USA, California) – one of the largest and most profitable in the world.

Blackpink broke the record for YouTube views at the end of June. During the day, the clip How You Like That scored 82.4 million views (the previous record was held by BTS – the clip of the boy band Boy With Luv was clicked 74.6 million times in the first day).

Other groups are also popular. For example, Mamamoo, formed in 2014, or Girls’ Generation, formed in 2007 – long before PSY and BTS.

© AP Photo / Lee Jin-man

Members of Mamamoo: Soola, Huiin, Moonbyul, Hwasa

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Members of Mamamoo: Soola, Huiin, Moonbyul, Hwasa

© AFP 2021 / Jung Yeon-Je

Members Girls ‘Generation groups: Taeyeon, Sunny, Tiffany, Hyoyeon, Yuri, Sooyoung, Yuna, Seohyun and Jessica (former vocalist)

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Girls’ Generation members: Taeyeon, Sunny, Tiffany, Hyoyeon, Yuri, Sooyoung , Yuna, Seohyun & Jessica (Former Vocalist)

© AFP 2021 / Dong-A Ilbo

Red Velvet members Irene, Wendy, Yeri, Seulgi and Joy

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Red Velvet members Irene, Wendy, Yeri, Seulgi and Joy

© AP Photo / Ahn Young-joon

GOT7 members: Mark, Youngjae, Yugyeom, Jinyoung, JB, Jackson and Bam-Bam

4 of 6

GOT7 members: Mark, Youngjae, Yugyeom , Jinyoung, JB, Jackson & Bam-Bam

© AFP 2021 / Angela Weiss

Monsta X members: Shownu, Hyungwon, Jooheon, Minhyuk, Wonho, I. M and Kihyun

5 of 6

Monsta X members: Shownu, Hyungwon, Jooheon, Minhyuk, Wonho, IM and Kihyun

© AFP 2021 / Jung Yeon-je

Stray Kids members: Hwang Hyunjin, Felix, Lee Minho, Yang Jongin, Seo Changbin, Han Jisung, Bang Chan, Kim Seungmin, and Kim Woojin (left the band in 2019)

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Stray Kids members: Hwang Hyunjin, Felix, Lee Minho, Yang Jongin, Seo Changbin, Han Jisung, Bang Chan, Kim Seungmin, and Kim Woojin (left the band in 2019)

1 of 6

Mamamoo members: Sola, Huiying, Moonbyul, Hwasa

2 of 6

Girls’ Generation: Taeyeon, Sunny, Tiffany, Hyoyeon, Yuri, Sooyoung, Yuna, Seohyun, and Jessica (former vocalist)

3 of 6

Red Velvet members Irene, Wendy, Yeri, Seulgi and Joy

4 of 6

GOT7 members: Mark, Youngjae, Yugyeom, Jinyoung, JB, Jackson and Bam-Bam

5 of 6

Member and Monsta X groups: Shownu, Hyungwon, Jooheon, Minhyuk, Wonho, I.M and Kihyun

6 of 6

Stray Kids members: Hwang Hyunjin, Felix, Lee Minho, Yang Jongin, Seo Changbin, Han Jisung, Bang Chan, Kim Seungmin and Kim Woojin (left the band in 2019)

B South Korea – and beyond – loves Red Velvet’s girlfriend. The songs and albums of these girls have repeatedly topped the prestigious national Gaon chart, and journalists from Billboard recognized them as the best K-pop group in the world.

The most popular K-pop groups include boy bands GOT7 (formed in 2014), Monsta X (since 2015) and Stray Kids (appeared in 2017 after the release of the reality show of the same name).

Why wouldn’t there be K-pop without fans?

All celebrities have fans and fan clubs where they discuss idols and exchange news. In the case of K-pop, these communities are called fandoms. This is a prerequisite for the success of any group. Without fan support, K-pop would hardly have become a phenomenon in modern music culture.

© AP Photo / Lee Jin-man

BTS fans

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BTS fans

© AP Photo / Invision / Scott Roth BTS fans

2 of 3

BTS fans

© AP Photo / Invision / Jordan Strauss BTS fans

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BTS fans

1 of 3

BTS fans

2 of 3

BTS fans

3 of 3

They are spreading information about idols on different platforms, arrange all kinds of votes for their favorite artists and help them reach new heights (for example, thanks to the support of fans who massively urged each other on Twitter to purchase the track BTS Black Swan, the group topped the iTunes chart in 103 countries and broke Adele’s record , whose hit Hello was # 1 in this rankings in 102 countries).

The largest and most influential is the BTS fandom Armie (A.R.M.Y. or Adorable representative MC for youth) – it unites several million people. It is easy to confuse it with the “army”, especially since the fans are sometimes really belligerent and even aggressive. Singer Charlie Puth even called BTS fans toxic after they baited him on Tik-Tok for allegedly using the group’s name for publicity and fame.

Actually, Adorable representative MC for youth stands for Adorable Representative MC for Youth.In general, most Armies behave this way: friendly and positive. It’s not for nothing that they talk about themselves as family and claim that there is a deep emotional connection between them and BTS.

Like all fans, Armies also watch idols near emergency exits, buy up merchandise and dream of someday starting to date their bias.

28 June 2020, 08:00CultureDancing until the morning – to be! This Summer’s Best Tracks 90,000 Korean Beauty: Truth and Myths

Myths and legends about inflated and unusual beauty standards in South Korea have been circulating for several years.Ever since K-pop groups, dramas, cushions, BB and CC creams have become an integral part of our daily routine. In recent years, the internet has been flooded with articles on 10-step skincare and videos “How beautiful are you in South Korea?”, And brands from Vetements to Chanel have come to grips with the market. What do a Kazakhstani and any other foreigner know about the culture of beauty in South Korea? Usually, regardless of gender, Koreans wear makeup, are extremely attentive to their skin, try to look very young and do eye surgeries.And yet, how true is the stereotype of Korean beauty and where to find its roots?

Indeed, the first advertisement I saw at Seoul airport was from a local plastic surgery clinic. The poster depicted three girls, like three drops of water similar to each other. Snow-white and shamelessly retouched skin, huge eyes with a European eyelid, a clear V-shaped oval of the face, small neat lips, narrow shoulders, a small and, moreover, pronounced chest, very narrow waist and hips, a thin neck, fragile arms and legs.They are distinguished from each other only by the color of their hair and styling. “This is an advertisement for plastic surgery, what to take from it.” It’s too early to dramatize.

I am leaving the airport and going to meet my school friend. She has been living in South Korea for the fourth year and offers to meet in the popular youth area of ​​Hongdae. Before we meet, I have a couple of hours, and I spend them on a thorough study of the area. Hundreds of coffee shops, clothing and beauty shops. Apart from them, there is practically nothing here.Besides me, thousands of Seoul people are walking along the small streets of Hongdae at the same time. Mostly schoolchildren and students. On weekends, they all go out for lunch and shopping with friends. I notice that most of them are very different from the girls and boys from K-pop music videos and airport ads. A wealth of skin tones, shapes, unique faces. The area has colossal traffic, and every cosmetic giant in the country has placed at least one of its stores here. And none of the brands seem to account for the variety of types within their target audience.From advertisements for cushions, liquid blush, eyeliner and lip tints, models who look no different from their colleagues at the airport look at me.

Surprisingly, buyers are not confused. When I was at the checkout, there was a line of girls with almost olive skin, in their baskets – the lightest shades of foundation, BB and CC-creams. Most of them are dark-skinned, they wear a dense layer of a white mask from a foundation on their face. Most likely, having already undergone an operation to change the shape of the eyelids, they visually enlarge their eyes using a bold line of black eyeliner.The cheeks are heavily painted with peach, pink and red blush, and the lips are tint to match, which gives the face an exaggerated childish look. Obviously, with so many types, people recognize only one and do their best to match him.

The average Seoul people walking around the trendy Hongdae area are very different from the girls and boys in K-pop music videos and commercials. A wealth of skin tones, shapes, unique faces. Most of them are dark-skinned, they wear a dense layer of a white mask from a foundation on their face.Obviously, with so many types, people recognize only one and do their best to match him.

Unification of appearance is not only due to cosmetics. Korean street style is fully in line with the latest trends: Fila T-shirts, Nike’s latest sneakers. However, when I compliment someone’s Palace jacket or a new Converse colorway, people admit to hearing about the brand and their latest launch for the first time. This is shocking. After all, it is South Korea that almost all fashion brands are so rapidly conquering: from luxury giants Chanel, Dior and Louis Vuitton to ultra-fashionable Vetements and Off-White.In fact, Koreans are not much different from Kazakhstanis in terms of fashion. Clothing for them is a way to demonstrate their status, relevance and financial position.

Finally, I meet a friend and share my observations with her: “Everyone admires the sense of style of the Seoul people so much, but I never saw it. Everyone here, without exception, is fashionable, only they don’t know what they wear at all. Does this really count as style. , are they the same? ” . A friend agrees with me and adds: “Also notice how people here are divided into companies.There are four girls sitting there – all brown-haired, and there are three girls – all brunettes. “. Then this observation amused me, but over the next days in Seoul I stopped perceiving it as an accident – this is a system.

People within the same group of friends often share not only the same color and length of hair, but also styling, shade of blush and lipstick, lenses, palette and style of clothing. And what is most surprising, even growth. The absolute number of cafes, restaurants and bars is calculated for the company here.People come to bars and clubs with established companies and get to know each other exclusively in groups.

The absolute number of cafes, restaurants and bars is calculated for the company. During my trip to Seoul, I was repeatedly kicked out of the establishments due to the absence of a couple. It is difficult not only to choose a dish for one person, but even to make an acquaintance. People come to bars and clubs with established companies and get to know each other exclusively in groups.

While talking about beauty standards in South Korea, a friend admits that for the fourth year now she has not been able to find a BB cream of her shade here.Anyone who wears makeup knows that it is almost impossible to find your tone in an online store. So, only trips home every six months help her out. Indeed, in cosmetic stores only 2-3 shades of foundation are presented, and the remaining space on the shelves is occupied by whitening care. Skin lightening ingredients are found in any product, from body soap to sheet masks, toners and essences. For example, a similar line from the cosmetic division Stylenanda 3CE even includes cotton pads.They absorb a minimum of liquid so that the skin gets as many lightening ingredients as possible.

I notice that my laptop has already changed location from Kazakhstan to South Korea. Youtube is turning from a resource for watching clips into an aggressive advertising platform. Unwanted videos pop up several times per clip. At some point, I get tired of turning them off and begin to delve into what is happening. Lenses that do not change the color of the pupils, but increase their diameter (to make the look seem nicer).From the videos of local beauty gurus, I learn how and why to draw neat bags under the eyes. So the expression on the face becomes even more welcoming. In the TV show, they show me the change in the shape of the jaw and chin to V-shaped. And no removal of Bish’s lumps – here the cheeks are enlarged. Anything to give the face a more youthful look. At the same time, the words that wander from one video to another are “natural” and “natural”. “We also have a lot of things on TV” – I again decide that it is too early to dramatize.

True, after a couple of days a new acquaintance from Seoul is sharing his personal experiences with me. He’s no different from the guys in commercials, dramas, or K-pop music videos, and yet he worries that he’s ugly and old. He is not 30 years old. And a little later he complains about the prevalence of plastic surgery and the same appearance among his compatriots. “This is all unnatural and nobody really likes it,” , he blurts out to me. Long before arriving in Seoul, I made several Korean friends, some of them came to visit me.Over the years of our communication, I have heard absolutely identical complaints more than once. That from women, that from men.
“Then why do you need all this?” – I asked this question to each of my friends. The answer was always the same: “Otherwise we won’t have a good job, we won’t find ourselves a successful (!) Couple, our parents won’t be proud of us” . In Seoul, I am convinced that it is all connected. People are not just divided into companies, they live by society and its opinion.

They do everything here to give the face a more youthful look: they use lenses that do not change the color of the pupils, but increase their diameter, draw neat bags under the eyes, change the shape of the jaw and chin, and enlarge the cheeks (no removal of Bish’s lumps).At the same time, the words that wander from one video to another are “natural” and “natural”.

Of course, there have already been attempts to revolutionize the concept of beauty. In the late 2000s, talent-scouting agency YG Entertainment launched Big Bang and 2NE1’s girl band, whose members did not and do not meet the beauty standards in the country. Both groups have achieved immense commercial success through their creativity, but still receive insults about their appearance.The participants in the following projects of the company, from and to, corresponded to the generally recognized type of appearance.

It is difficult to attribute the existing system to unique ideas about beauty: they are present in every culture. At the same time, in South Korea, appearance is assigned a social rather than aesthetic role. And no one can answer the question: are cosmetic concerns, pop culture, society a cornerstone in this system? Does demand create supply or supply – demand? What is the future of the beauty society? Today, these questions remain open, while the market for beauty and plastic surgery in the country continues to grow annually in its profits.

Photos: Eui-Jip Hwang

“The Korean Wave”: Pop Music as a Tool of Expansion

In September 2019, the South Korean authorities announced investment support for media content producers. President Moon Jae-in’s administration sees great economic potential in the development of the entertainment industry and aims to enhance the global competitiveness of Korean pop music, TV series, computer games and other multimedia products.All this has the general name “Korean wave” (eng. K– Wave ), or “hallu” (eng. Hallyu).

Billion to music

South Korea will allocate 1 trillion won, which is equivalent to $ 841 million, to grow new products in the Korean wave. The money will go towards providing loan guarantees to developers and producers of content, primarily Korean pop music (K-pop), TV series known as K-Drama , animation products, online games.The creators of such startups should contact a specially created “content venture investment fund” for this purpose, and the idea can get support even at the zero stage of project planning.

The statement was made by the President of the country Moon Jae-in during an event held in Seoul at the Korea Creative Content Agency, which was attended by the heads of the ministries of finance, culture, science, as well as prominent TV producers and leading players in the multimedia market of South Korea.

In his speech, President Moon described the K-Wave content industry as:

An important engine for the future growth of the national economy with infinite growth potential “.

The Head of State stressed that in 2012 South Korea turned from a “cultural importer” into an “exporter” and is now the seventh largest content provider in the world. The growth of the content industry in South Korea is already outstripping the development of related industries, supporting a number of areas of the local economy and making Koreans proud of their market.

This is an important part of Moon’s strategy to link the global growth of Hallu, in particular the popularity of Korean pop culture overseas, with the development of tourism and the export of Korean consumer goods such as cosmetics and automobiles. To attract more K-pop fans to South Korea, the country’s authorities will give the largest sports arena in eastern Seoul exclusively for concerts, build a new esports stadium, and strengthen the work of a government-funded Korean language training organization operating in 220 countries around the world. …

The head of state stressed that Korean content is “not just a cultural field,” but “soft but strong power” that enhances the brand value and competitiveness of South Korea.

Therefore, we are making“ aggressive investments ”in multimedia products and related businesses, we want to support the creativity and innovation of ,” the president said.

Moon believes that the Korean content market has the potential to make a quantum leap, especially given the possibilities of using 5G networks, virtual reality (VR) and augmented reality (AR) technologies.The government predicts an increase in sales and exports of the South Korean content industry to $ 13.4 billion by 2022. In 2018, this figure was $ 9.55 billion. And the number of medium-sized content companies will grow to 2,000 from 1,700 at present. The annual volume of foreign tourists arriving in the country thanks to the “Korean wave” will increase by the indicated year to 180 thousand people a year.

Economically, content production is a high-risk, high-return industry.The modern history of South Korea, by its example, shows how competent management of such a delicate instrument can increase interest in the country and increase the world demand for goods of its production.

Background

Hallu is a term that is commonly used in contemporary Korean culture and entertainment throughout the world. The term also includes interest in Korea’s national cuisine, fashion, clothing, cosmetics, language. Having swept over China and Asia, the “Korean wave” reached Oceania, North and Latin America, Europe, Russia, and the Middle East.

Active promotion of the “Korean wave” began during the 1997 crisis, when faith in the process of industrial modernization was shaken in South Korea and the first ideas about attracting investments into the show business industry with its high dividends appeared. Pop music, contemporary dramas, TV shows are used by the Korean Creative Content Agency under the Ministry of Culture, Sports and Tourism to increase interest in the country.

Already in the 2000s, the tourism industry showed rapid growth.So, according to data for 2003, the number of foreign tourists in South Korea has grown from 2.8 million foreign tourists to 3.7 million. Now there are about 300 K-pop groups in Korea, many of them are known outside the country and go to foreign concerts. … But only one of them is on the Forbes world list and constantly records joint hits with American stars – this is BTS.

BTS Phenomenon

BTS boyband is the most powerful engine of Korean cultural expansion into world markets.In 2018, BTS overtook even American singers in popularity by winning the Billboard Music Awards. When the Korean boy band phenomenon BTS hit, the most pessimistic academics and everyone who was skeptical about the genre began to recognize the value of promoting it for the country’s development. Pop and dance circles have even appeared in schools and universities, and K-pop performances have become a must at almost every festival or open public event in South Korea.Today, BTS has over 20 million followers on Instagram, over 21 million on Twitter, and nearly 22.5 million on YouTube, where music video views reach 500 million.

According to the Hyundai Research Institute, the year before last, one in 13 tourists visited South Korea because of these artists. BTS even influences the spread of the Korean language in the world. To become an official fan of the group, you need to pass a special exam, and only in the native language of the ensemble members.

In the 2019 rankings, BTS was ranked 43rd on the list of the highest paid celebrities according to the American Forbes and became the highest paid boy band in the world.Boyband’s annual income is $ 57 million (before taxes and payments to managers, lawyers and agents, as of June 1, 2018 through June 1, 2019). The group earns not only from music and films, but also from the sale of souvenirs – photographs, books, comics and even collectible cards, the cost of which can go up to thousands of dollars. In 2018, BTS signed a deal with Hyundai Motor to advertise their new Palisade crossover; after the release of the video for this model, a queue arose for six months in advance.And recently a computer game BTS World was released, in which you can play the role of a virtual group manager.

BTS earned most of the money not at home, but during the world tour in support of their new album. According to Billboard Boxscore, the total revenue of the tour in support of the Love Yourself World Tour, excluding the Asian region, was $ 78.9 million (606.4 thousand tickets were sold in the USA, Europe, South America). And the rental of a documentary film about the Bring the Soul: The Movie tour brought in $ 12.6 million.Of this, about $ 1 million falls on rental in Russia and the CIS.

Korean wave in Russia

In the 2010s, a passion for music and contemporary culture of South Korea came to Russia. The K-pop audience is mostly boys and girls between 16 and 24 years old. Older Russian youth – 25 years old and up – are often fans of Korean TV shows, as well as follow bloggers from South Korea.

Young people are interested in the life and work of Korean actors and musicians, dream of going to Korea, and organize their own thematic events.For example, a large number of coverdance bands appear, which are engaged in “re-dancing” of the original performance of artists. Often, fans of the “Korean Wave” start learning the Korean language or take Korean cuisine courses.

The report on the effect of Hallyu 2018, released by the Korea Foundation for International Cultural Exchange, cites Russia as one of the countries with potential growth in demand for Korean mass culture. Malaysia, India and Indonesia are listed as future “sales markets”.It is noted that the demand for Korean content will continue to grow in Europe and America, but in Japan, most likely, K-wave will lose its position.

Goods follow music

Research by the Korea Creative Content Agency has proven that the success of Korean show business leads to a boom in sales of goods in the “creative industry” – cosmetics, electronics, etc. Researchers have calculated that an increase in exports in the field of culture for every $ 100 leads to an increase in exports high tech for $ 412.

Good ideas are not unique for long, and ubiquitous China is already trying to tread on South Korea’s heels. Competition for K-pop in the near future may be C-pop (English Chinese popular music). Chinese popular music, photos and news from the life of artists are already flashing on thematic portals. And the cosmetics market is gearing up to see the aggressive promotion of Chinese brands on the international stage.

Author: Ekaterina Vorobyova

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90,000 Hallyu, Sagik and K-pop. How Korean pop culture conquered Russia and the whole world – Knife

Hallyu, the Korean wave, swept China and Southeast Asia in the 2000s, Japan in 2003-2005, and since 2005, after the show of the historical series “The Great Jang Geum”, began to spread to the Middle East, Africa. Eastern Europe and Latin America. The interest in the Korean wave in many poor countries is not accidental: the ability to turn challenges into advantages is worth learning.

And for us there is also an opportunity to see analogies with the stereotypes of Russian culture: the centuries-old Confucian struggle of kings against dishonest officials for the people’s happiness and the Taoist “maybe” suddenly shine with something familiar.

Still from the drama “The Great Jang Geum”

Hallyu’s locomotive during the economic crisis of the 90s was the TV series, in the 2000s, K-pop began to play the main role, in the 2010s, the third wave associated with a general passion for Korean culture is attributed. Now they are talking about the fourth, related to social media and the generation of user-generated content.

The report of the Samsung Institute for Economic Research considers the Korean wave as a tool for the involvement of foreigners in the sale of Korean goods. Initially, foreigners become consumers of dramas and music (for example, they attributed Russia and Egypt to this stage in 2005). Then they buy accessories, clothes, cosmetics and visit Korea (Japan, Taiwan, Hong Kong), in the third stage they buy Korean electronics and household items (China, Vietnam) and then they prefer the Korean way of life and culture (Thailand).

Hallyu is a commercial and ideological enterprise, national project

Russia now, perhaps, has already moved one position forward: it is easy to find Korean shampoos, dishes and detergents in large supermarkets; almost every shopping center has Korean cosmetics stores. It’s fashionable now.

“For Korea, which is not rich in natural resources and whose economy is based on export, it is imperative to raise the country’s brand status,” explains Professor at Tanguk University Ham Yong Joon.For example, the Korean government paid for the rights to broadcast Korean dramas overseas. This is partly what determined their international success.

The poster for the drama “The Artist Painting the Wind”

Tatiana Gabrusenko, a Korean scholar, writes in the book “These Weird Koreans”: “Kim Chu Na’s novel“ The Fisherman Doesn’t Break Reeds ”, largely autobiographical, horrified me with just passing mentions. The boy, returning from school on a hot summer day, does not run to the river – he knows that after swimming he will want to eat, but there is no food in the house.The brothers get up at dawn in the spring in order to be the first of the village kids to reach the ownerless acacia by the road and pick up the petals that have fallen off during the night – to stuff their bellies in a hungry spring. Or the scene of the birth of first love. A girl weak from hunger cannot go down a steep cliff, and the main character, a boy, must help her, touch her hand. This was in the 60s. When we published the book “On tasty and healthy food”. How South Korea recently said goodbye to the Hunger Tsar is evidenced by an excerpt from the essay of a Korean student of mine.Here is what she wrote on a given topic: “Memories of childhood. When I was six years old, our family went for a walk on Sunday. My parents bought a boiled egg for my elder brother, but not for me. The parents said it was expensive. I was very upset. ” For her, twenty years old, a boiled egg was a delicacy in her childhood, an inaccessible luxury. In the 80s. And in my childhood, which was at least 15 years earlier, mothers and grandmothers danced around the children “Well, eat a bite! For mom, for dad. ” In the book “Your Child”, read to the holes by my young mother, they warned against the danger of overfeeding babies with too much eggs and cream. “

Monument to the Heroes of the Winter Sonata Drama on Nami Island

Drama as a Media Machine

On the evening of January 14, 2002, the first episode of “Winter Sonata” began airing on KBS. Korea was recovering from the 1997 financial crisis. Even the producer of the future Korean wave legend Yoon Suk Ho does not yet know the term “hallu”. In just a year, Bae Yong Joon, the main character, despite his unprepossessing appearance by our standards, will become a Pan-Asian Casanova, for the sake of which three thousand middle-aged Japanese women at Narita airport will trample a cordon of 300 police officers.The fans simply call him “The Emperor”.

The Japanese Prime Minister quite rightly claims that he is not as popular in Japan as Bae Yong Joon. And the New York Times refers to him as “the $ 2.3 billion man”. So much was brought to the budget of South Korea by fan tourism to the island of Nami, the scene of this romantic story, and the sale of souvenirs.

Fan photo from Nami Island

During the broadcast of the last episode of the drama on NHK in Japan in 2003, it was watched by 20% of the country’s population .

It was the first Korean drama to be shown in Malaysia, and in Nepal, the drama caused a powerful Korean wave. In total, 330,000 copies of the series were sold on DVD and 1.2 million novelizations. In 2009, they even made an anime based on it.

Still from “Winter Sonata”

Although critics and authors of the film believe that the popularity of the drama in Southeast Asia, Japan and Korea is due to completely different reasons, you can see one thing in common: it is a story of changing ways. In a changed world, parental advice does not help; young people have to decide for themselves what will be right in each situation.It turns out that such freedom is much more difficult than the dictates of the family and traditional rules.

There is something for everyone there. For Islamic schoolgirls, the heroine’s struggle against unwanted marriage, to which she is forced by tradition, is important. For middle-aged Japanese women, these are memories: a mid-calf school uniform, ABBA, a clothing market with Chinese bags where a tired mother works – everything that will never return. And for everyone – a blue haze that you can hold on to, surviving in a pragmatic “today”.There is a monument to the main characters on the island. Small monuments were erected to the snowmen, whom they blinded during their school years, wanting to express their romantic feelings. On the Internet, you can find countless photos of couples with these snowmen.

Winter Sonata is a new type of media machine that simultaneously shapes product, demand, consumer community and cultural commitment.

Series, as Mexican director Miguel Sabido , pioneer of aesthetic behavior programming showed, is best suited for creating relatively long-term conscious attitudes, for example in public education campaigns.This has already been applied in Russia .

Selling not goods, but the country’s brand, Hallu uses several other types of advanced technologies, for example, fan communities to promote brands, especially developed in K-pop, as well as the constant contact of stars with the audience through social networks. It was Hallu who inspired China to create the current advanced Wanghong economy.

East wind blowing east

In 1997, overseas Korean cultural industry income was $ 4.4 million, and in 2014 it was $ 700 million.Although the term soft power belongs to the Harvard political scientist J. Nye, the idea of ​​“soft power” is Eastern, it is Lao Tzu’s water. Not surprisingly, the Korean wave was first conceptualized by Beijing journalists. “From time to time the east wind blows to the east,” was the title of an article in 1999 in the Beijing Youth Newspaper, where the term “hallu” (Chinese 韓流) first appeared.

The predecessors of the hallu – Hong Kong and Taiwanese pop culture, gangtai – also used Western clichés and forms with traditional oriental content, but did not have such massive success in China.For two years in a row, in 1997 and 1998, National Television of China aired the Korean drama What Is Love? and received the highest ratings in the history of Chinese television.

90,794 In 2006, South Korean programs on Chinese government TV channels aired 90,776 more often 90,776 than the rest of the overseas programs combined.

Pinocchio poster

In 2014, the rights to show the TV series Pinocchio were sold to the Chinese website Youku Tudou for $ 280,000 per episode, for a total deal of about $ 5.6 million.It is important that the rights were bought not by the TV channel, but by the media portal, making money on contextual and embedded advertising. Ever since the Korean Wave hype in China peaked with the 2006 TV series The Great Jang Geum, Chinese party officials, celebrities and the media have begun to express open dissatisfaction with Korean culture’s excessive presence on the mainland. For example, Chinese actor Zhang Golin stated that “Watching Korean dramas is like selling our country under the hammer,” while China Central Television (CCTV) announced that it would begin to cut the time allocated for Korean dramas.

Modern Chinese politicians adhere to the idea of ​​a combination of hard and soft forces, without each of which the total strength of the state is zero. The ill-wishers claim that China allowed hallah to its territory for only a couple of decades in order to adopt the new technology, as usual.

Whether it is true or not, the trend is evident: in 2016, more misfortunes fell on Korean artists in China.Then an unofficial ban on hallu came into effect in response to the deployment in Korea of ​​THAAD, the American missile defense system.

Sagyk – weapon of seduction

Han Style is a state program for the global export of traditional Korean culture. Like all serious Korean concepts, han style consists of a list: Hangul is the alphabet, hansik is food, hanbok is clothing, hanok is home, hanguk is music, hanji is paper made from mulberry fibers. All of this is actively promoting the genre of historical drama called sagik.

It is thanks to the sageuks that the tourist flow in the Gyeongbokgung Palace, the residence of the kings of the Joseon dynasty, is so great. It is safe to say that the Turkish TV series The Magnificent Century was created taking into account the unprecedented success of the sagık, and everything worked out: today the Topkapi Palace, the main scene of the Turkish historical drama, is dominated by the same tourist excitement. The success of the saguk lies in a unique combination of fiction and historical truth, which is described in Korean by two English words: fusion and faction.

The poster of the sagyk “Beloved of the princess”

Fusion sagyk, in contrast to the usual, is not limited to archaic language and the logic of the plot is not rigidly tied to the historical truth. The main characters of the series are usually girls who achieve unprecedented success in any of the sciences or arts.

In the most popular sagyk in the world, “ Great Chang Geum “, the heroine first becomes a skilled cook in the palace, and then – an advanced doctor and even a surgeon (!) Of the king himself, this in the 15th century.

In “Artist Painting the Wind,” it is revealed that the great Korean artist Shin Yoon Bok, known for his humorous-erotic realism, was actually a fun and pretty girl in disguise.

In “Goddess of Fire, Chon Yi,” as the title suggests, a girl in disguise again becomes the great potter at the Puwone State Pottery School. In the “Scandal in Songyungwan” in the main Confitsian educational institution of the country, for the yangbans who are undersized, they pass exams – guess who? That’s right, an unusually gifted girl in disguise.

Gender intrigue is a phenomenon much more frequent in Asia than in Europe, and even there it is sometimes hard to believe in this intrigue. But it doesn’t matter, even if a fairy tale and a lie, it tells the truth about these days. Anything can happen to historical characters in fusion. There are no less than five dramas about Prince Gwanghae, who later became Joseon’s 15th wang. This character is loved by the people.

In the three most popular films, Goddess of Fire, Face of the King and Masquerade , Gwanghae is a beautiful and noble prince and king, he dearly loves his brothers, patronizes the arts. In reality, however, , he executed the older brother, sent the younger one into exile, and there he killed (his brother was 8 years old).

Kwanghe did not even receive a temple name, as it should be for the monarch of Joseon, due to the fact that he established an arbitrary rule, that is, illegally arrogated to himself the throne. Therefore, he is called simply Gwanghe-gun, and not King such and such.

There is a whole section of dramas about the popes, among them there are costume dramas about Joseon or about the earlier Goryeo dynasty.Most often, doctors come to us or to them for some reason. Another genre is sagykas about spirits that are pacified by local authorities.

Faction is the other side of the sagyk. Lee Ji Yong, director of Untold Scandal, insists that he “captures the life of aristocrats as accurately as possible.” The authors of The Forbidden Mystery claim that 40% of the production budget went to the design of traditional clothing and accessories, and designer Yong Jong Hoo personally created 200 hanboks – national costumes for all actors.

Gender-intrigue dramas are very often production dramas, and this is not a passing mention of a particular craft or science.

At Great Jang Geum, we regularly observe the details of the preparation of many of the royal meals. The life of the palace with courtiers of numerous ranks is shown in great detail, including schools for the training of separate cooks, separate weavers, and separate leadership personnel. Everything, right down to the recipes for the dishes, is so precise that it is tempting to repeat something from it.In “Goddess of Fire” most of the time belongs not to a love affair or even to permutations in power, but to pottery technology.

Yes sagyk about veterinary science , production drama about the intricacies of trade , device of the Confucian University , etc. In The Artist Drawing the Wind, shows the creation of several paintings by Xing Yun Boca .

Shin Yoon Bok “Scene at the Tano Festival” Still from the drama “Artist Painting the Wind”

The core of many sagyk is a tricky task that must be done with ingenuity.Quests look something like this: the king summons one girl and asks her a problem: appear to me neither naked, nor dressed, neither on foot, nor on horseback, etc. For example, in the “Goddess of Fire” the dowager queen ordered to make several craftsmen for her chambers the best vase in the world. Our heroine has just cosplayed an experienced potter and did not dare to paint porcelain. Experienced craftsmen brought in some incredible lace constructions, and Jung Yi brought in a pure white plain vase. “I know that you are very fond of peonies, and the best royal flowers will look when nothing interferes with their beauty.”

In the drama “ Crown Prince ” there is a story about the state exam for an artist. The students were asked the topic “The smell of flowers under horse hooves.” Everyone who drew a horse and flowers did not give up. And the painting, depicting a swarm of butterflies, won.

The picture of the state machine is very interesting. Joseon was a rather weak state under the protectorate of China. Chinese culture dominated: they received education there, all scientific texts were written in Chinese characters, and before the invention of the Korean syllabic writing, Hangul, and all texts in general.The most fashionable things are also from there.

Still from the movie “I am the King”

Meanwhile, the weak king, having no real power mechanisms, was forced to balance between the parties of influential aristocrats. Each party is organized according to the principle of parochialism and nepotism and defends its selfish interests with the help of bribes, forgeries and pressure on the king. Qin also wants to make him his puppet. And the king in sagyk is good. He comes to power when there is devastation and total theft in the country, and dreams of that wonderful time when “there will be no more corruption in Joseon.”Each time, this golden time comes to the final episode of the drama. No one suspects to the last what the king’s true plans are, and he emerges victorious thanks to his skillful strategy.

The core theme of all historical dramas is the pursuit of the people’s welfare. The hero and the heroine tirelessly care about the people, their main romantic dialogue is about how we will work so that ordinary people live happily. In this, as in many other things, there is no difference between North and South Korea.

In almost every sagyk, the future king and his queen are partisans in the mountains , just like Kim Il Sung and his beautiful Kim Jong Suk.

The Great Prince Drama Poster

K-pop and New Technologies

90,794 90,775 For the second clip of the famous K-pop to the whole world, 90,776 90,775 PSY 90,776, has collected a billion views of 90,776 90,775. But views are not the main thing. K-pop is Hallu 2.0 selling media technology and another form of Korean reflection on global culture.

Romance was the first Western musical form that was mastered in the countries of East Asia. In Japan, this style is called enka. It came to Korea during the Japanese occupation and was transformed into a trot. In the DPRK, the Soviet trot was replaced not so long ago by the pop Moranbon. And in South Korea in the early 1990s, Chu Hyun-Mi and Epaksa appeared, who invented techno trot. SeoTaiji and the Boys played something akin to hard rock in 1992. There was a lack of high quality popular music. K-pop has filled this niche.These are songs about love interspersed with English and very simple lyrics. For example, the chorus to Girls Generation’s biggest hit is “gee, gee, gee, gee, baby, baby, baby”.

MAMAMOO Music Video “Starry night”

All K-pop singers are the quintessential Korean perfectionism. They are extraordinarily photogenic, plastic surgery treated, perfectly built and fashionably dressed. Gigantic teams of hardworking people are working on the creation of these images. Lots of young Koreans aspire to the star factory, but only 1 in 2,000 auditioning success is achieved.Five years of surgeries and grueling training 100 hours a week – and the next screening begins. Agencies spend 200-300 million won per candidate. For example, the average salary of a college graduate is 28 million won per year. But only 20-30 out of 1000 start performing.

BTS “Idol” MV

Composers, designers, stylists are selected by agencies such as, for example, SM Entertainment. Its founder, music mogul Lee Soo Man, once said, “Black music is great in South Korea.J-pop is built on rock, and we built K-pop on rap and hip-hop. ” Considering the enormous costs of training ideal performers, it turned out to be more profitable to make groups of 5-10 participants.

Firstly, training costs are reduced this way, secondly, it’s okay if someone gets sick, and thirdly, in one day you can do many promotional events such as meetings with fans and interviews and send a group to them one by one, and, fourthly, you can pick up a collection of beauties and beauties for all tastes and psychotypes.

TWICE’s “Dance the Night Away” MV

Each performer in popular groups has her own fan audience. Millions of people follow idols’ behavior. The slightest mistake in behavior – and the concerns will withdraw advertising contracts. This is what the drama “Man from the Star” is about.

Singers are prohibited from smoking, playing cards and getting into accidents. But, like everyone in Korea, you can get drunk until a pig squeal – everyone will only sympathize: “a good man is bad.”

The activities of the fandoms (fan communities) resemble both the game “Zarnitsa” and the Moon sect.Each fandom has its own motto, slogan, emblem, they compete with each other and pray for idols.

The tireless activities are regulated by counselors: agencies and promoters. To keep an eye on idols, there are legal applications for smartphones, groups of supporters are accumulating on social networks, there is an exchange of news, contests and the promotion of related products. Each new wave of Hallu generates greater consumer engagement, which is the key to successful sales.

For a closer look at Korean pop music, here are some of the hottest bands in 2018:

Boys: BTS, Wanna One, EXO

Girls: TWICE, Black Pink, Red Velvet, Mamamoo, Lovelyz

Solo: Taeyeon, IU

The generation born between 1982 and 1996 is connected to the media like no other.They use online services to create content, post statuses, pictures, constantly use music and video platforms on the Internet, play MMORPGs and have tons of applications for the phone. Based on the materials of the ICBE-2018 conference in Seoul, it is in this environment that new Hallyu waves develop.

In Russia, interest in Korean dramas arose mainly on the basis of anime culture. There is a mature drama fanbase industry. These are popular fansub groups that compete with each other, such as Zipper, Mania, Cardinals, etc.Even more popular are fundabber groups (TV series voice acting groups) such as Softbox, Greentea, Clubfate. Most of their sites are VKontakte pages, each with hundreds of thousands of subscribers. Fundabbers conduct radio broadcasts, hold contests, and the most famous ones, such as Kazakhstani Prince Lemon and Akonya, have a developed fan community.

Play Ruler

In the mid-2000s in Russia, quite unexpectedly for Koreans, the phenomenon of the multiplayer game Lineage II flourished (“lines” in the language of fans).Especially unexpected for the Korean-American company NCSoft was the fact that the server part was completely taken away by pirates, and all the servers in Russia were “unofficial”. Later, the official ones were opened, but each new update drove the game further and further into the niche of “light”, similar to World of Warcraft, games with eye-popping graphics, of which there were already too many. Players began to go to small illegal servers. Almost any programmer – a fan of the “ruler” could set up his own server “for friends”. Despite the fact that the game is already very old, the community is still alive today.

Another aspect of this peculiar Russian Hallu 4.0 is the huge amount of creative content created by Lineage II fans: cosplay, fan art and music.

One of the winning works of the fanart competition for March 8, 2017 from the Russian localizer Lineage II

Here, for example, the clip “I am smooth” by the punk band Enemy, a large part of whose work is dedicated to Lineage II. Zera has a whole album dedicated to the line. It is simply impossible to understand the lyrics of the songs without knowing the mechanics of the game.The entire audience of these performers also rocked in the game. At one time, it was the migration of this cluster of players that ensured the shock success of the start of another Korean MMO in Russia – Archeage.

Moreover, the open beta testing of AA in Korea itself was dominated by Russian clans, despite the fact that they had to illegally buy Korean IDs in order to register, and then operate in an unfamiliar interface entirely in Korean. The success of Lineage II in Russia was due to the fact that it is not like Western MMOs.Despite the fact that the main developer of the game was a British, Korean culture is manifested in the gameplay: serious cooperation of players and a lot of work is necessary for success. There is even a special term – Korean grindan.

Hours of daily teamwork for many months is the norm for Lineage II. At any time, the player can be attacked by others, and upon dying, the character can lose the equipment that he earned for the last six months.

To create each item, an astronomical amount of various resources and painstaking calculations are required.The other side is the design of the world and characters, which embodies the Korean concept of grace. It was this combination that sparked the Russian gaming community, where probably no one heard the words of Hallu.

Dwarfs in Lineage II and WOW

Perhaps we will not see a bright development of the Korean wave in the future: China, as always, will remain on its own wave, the West is very weakly susceptible to foreign cultural influences, in Russia the Halle has to fight for a small niche, where Japanese otaku settled long ago and lovers of the new Chinese culture are emerging – now the popularity of blogs about China is growing.And yet the Hallu phenomenon is interesting not only as an example of successful selling technologies. Korea created its national project at an unfavorable economic moment and in a very cool cultural environment. This can be learned. Hallyu is a very useful thing for Russia. Buy kimchi!

90,000 Who Madonna has visited: iconic images in honor of the 62th anniversary of the pop icon

From a brunette rocker with short tousled hair, she turned into a Hollywood blonde with canon arrows and red lips, cut her hair again and dyed again – but at the same time she always remained Madonna …Fearless experimentation wasn’t just about looks. From album to album, she completely reshaped her work (hence the nickname Chameleon of Pop Culture).

In honor of the pop queen’s birthday, we decided to remind you of her main images that have gone down in history and inspired millions of fans.

Rebel, 1980s

“It was difficult for me from the very first day” – this is what the most commercially successful singer says about the beginning of her journey. Then she was the embodiment of grunge: with bright smoky, rocky fleece and regrown roots.She only had 35 dollars in her pocket and a dream. Of course, there was no money for a personal makeup artist and stylist, so for her first videos and tours, the singer was painted by her old friend Debi Meizar, who is still part of Madonna’s closest circle. For the Everybody video, Debi bought Maybelline cosmetics under the motto “cheap and cheerful”, and tried to tame her curls with her own curling iron and inexpensive varnish – for the singer’s unruly hair, it needed liters. But it is precisely such a youthful and careless image that went down in history and is still closely associated with the beginning of the 80s.

Marilyn Monroe, 1990s

Shooting of the video Take a Bow, Frank Micelotta, 1994

© Frank Micelotta Archive

The video for one of the main hits of Material Girl repeated the scene of the movie “Gentlemen Prefer Blondes”. For him, Madonna had to reincarnate into Marilyn herself, who was already mercilessly “cosplayed” in those days. François Nars himself had a hand in the new image – with his submission, the singer’s eyebrows became neat and much thinner. He also had to get rid of the colorful makeup – instead of him classic arrows and perfect red lips.In the same way she appeared with Michael Jackson on the Oscar red carpet in 1991.

But the singer did not live according to the canons for a very long time: she immediately privatized the image, adding her new features to it. Already in 1994, makeup artist Laura Mercier was inspired by Ava Gardner and came up with a makeup with a retro mesh, which Madonna approved and warned that lipstick with a warm undertone did not suit her – she needed to find the perfect cold shade.

Geisha, 1999

Madonna performs at the 41st Grammy Awards, Frank Micelotta, 1999

© Ron Wolfson

Incredibly, Madonna was forced to repaint her black color after skating the Blond Ambition tour on the eve of yoga.Passion for oriental practices also influenced her creativity, which the singer, as always, did not separate from life. In the video for Frozen and at the 41st Grammy Awards, she appeared as a geisha. A pale face, jet black and perfectly straight hair, along with a red kimono, were several years ahead of the film “Memoirs of a Geisha” and were new to Hollywood. And the elongated graphic square was the work of the stylist, and now the creative director of Kérastase and the favorite hairdresser of the stars – Luigi Murenu. It was he who later repainted Madonna in her trademark wheat blond.

By the way, the then Ray of Light album was very different in sound from the previous ones and, despite the concerns of the producers, it became no less successful and filled the singer’s discography with new deep meanings. Going against the stream is her favorite trick. As, for example, in the video What It Feels Like for a Girl, directed by director Guy Ritchie in the style of a blockbuster and did not go into rotation on MTV because of too violent scenes where Madonna smashes Los Angeles like the heroine of a GTA game, and at the end is metaphorical sacrifices himself, showing that being a girl is not humiliating.As proof of this, the singer’s hairstyle and tattoos immediately “went to the people.”

Disco Queen 2005

Madonna performs Hung Up at 48th Grammy Awards, Michael Caulfield, 2006

© Michael Caulfield

The tenth cult album Confessions on a Dance Floor became danceable, and Madonna had to match the style externally. Fishnet tights and athletic bodysuits couldn’t do without Farrah Fawcett’s signature 80s curls, which she gave new life.

Since 2003, Madge’s makeup artist has been Gina Brook – she often looked for inspiration for the images in the canvases of Van Gogh, Picasso and Renoir. “I love being a work of art. Art is me, ”Madonna confessed immodestly, although it was so in reality. Even Gina’s favorite red lipstick tone was copied from the paintings of Frida Kahlo, one of the singer’s favorite artists.

And if in the work of Picasso one can find “blue” and “pink” periods, then the time of zero for Madonna passed in lilac shades.In many of her performances, she supported the aesthetics of her famous MV Hung Up and wore a fuchsia bodysuit. On the face, there was a bright blush and shadows in violet-pink tones.

Gothic icon, currently

Madonna at the Met Gala at the Metropolitan Museum of Art in New York, Kevin Mazur, 2018

© Kevin Mazur / MG18

Madonna turned to the topic of religion both at the beginning of her career and almost 40 years later – her body was decorated with crosses, crucifixes, and there were even fragments of prayers in the texts.No matter how much the Vatican threatened to excommunicate her from the church, this image has become a cult all over the world. And as a general recognition, the girl with Italian roots got the most covers of Vogue Italy. By the way, Madonna became the first star on the cover of the magazine, because, according to Anna Wintour, she creates fashion no less than Karl Lagerfeld.

Cover of Vogue UK, February 1989

Today, unlike the 80s, Madge boldly bears the status of an icon in every sense – after all, she deserves it.So, at the Met Gala ball in 2016, she came in a black lace suit in the Gothic style, without changing her craving for shocking.

Two years later, at the same ball at the Institute of Costume, she put on a crown with crosses, and two years later she went on the Madame X tour, again proclaiming herself a part of the art – the performances took place not in standard arenas and in concert halls, but on the stages of the main theaters Europe.

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