New tiffany collection: What’s New | Tiffany & Co.

Tiffany in Technicolor | Financial Times

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It’s a colourful new chapter at the fabled US jewel house that was bought by the LVMH group for $15.8bn earlier this year. In the first collection to launch since the completion of the purchase, and a near-total overhaul in leadership, Colors of Nature has drawn on the original jewels and drawings of former Tiffany & Co designer Jean Schlumberger, as well as showcasing Technicolor pieces that reinforce the house’s historic reputation for unearthing coloured stones.

The discovery of new varieties of gemstones has been a game-changing phenomenon in the jewellery world, and many of these momentous discoveries have been thanks to Tiffany. In the early 20th century, the house’s legendary chief gemologist GF Kunz, who had explored and championed Native American gem materials, identified kunzite (named after him) and morganite, named after the financier and gem-collector JP Morgan.

In the late 1960s and ’70s, it was Tiffany that introduced the new African gems – heather-blue tanzanite and grass-green tsavorite – to the world.

Tiffany necklace in platinum with colored gemstones of more than 278 carats and diamonds, POA © Tiffany & Co

Tiffany’s new Blue Book high-jewellery collection reminds us of its connections to these gemstones and renews what must be the earliest of inspirations: nature, a theme that, like the gems, has long threaded a narrative through the house designs. The collection combines newer pieces and those recreated from original jewels and drawings by Schlumberger, for whom colour and nature were driving forces.

Tiffany platinum, diamond and 11-ct tourmaline ring in an 18ct-gold presentation box, POA © Tiffany & Co

Victoria Wirth Reynolds, Tiffany’s chief gemologist and vice president of global merchandising for high jewellery, says that while nature has always been a major source of inspiration, they set out to do this collection differently: “To reimagine this perennial theme by using nature as a backdrop, and elevating it with the extraordinary gemstones and craftsmanship that underpin Tiffany’s authority.

Tiffany gold, diamond, beryl and morganite necklace, POA, and gold, platinum, diamond, beryl and morganite earrings, POA. Loro Piana cashmere pullover (just seen), £1,025 © Maxime Poiblanc

Reynolds was charged with finding the rarest gemstones. “It’s often more about a feeling you get, which can be very personal,” she says. “Each gemstone needs to have something magical, an inner beauty that draws us in.” Those ravishing rarities include a Paraíba-style, electric-blue tourmaline ring and a black opal showing dramatic brushstrokes of red, orange, yellow, green and blue. There’s also a captivating natural orange melo pearl of 95 carats (which can take decades to grow inside its mollusc) suspended on a diamond chain necklace, and a suite of 15 esteemed Russian demantoid (green) garnets with distinctive horse-tail inclusions. 

The lingerie-pink morganites seen in a necklace-and-earring suite are perfectly complemented in depth and tone with light-green beryls; the uniform, square cut of the stones is deceptively simple, especially considering the morganites and beryls took a year to collect and cut.

Reynolds explains that finding the perfect colour palette for the collection was “an exercise in marrying the colours we experience all around us with the most spectacular stones that we were able to acquire”.

Jean Schlumberger’s original sketch for the Vrille necklace © Tiffany & Co Schlumberger Tiffany platinum, gold and diamond Thistle necklace, POA © Tiffany & Co Schlumberger

In the second part of the collection, Reynolds explains, “We wanted to showcase Schlumberger’s visionary designs – some never seen before, re-envisioned from original sketches. Schlumberger is so important to our high-jewellery story, we wanted to elevate our heritage and bring it to life.” It was a way, too, to re-establish the aesthetic and authority of the annual Tiffany Blue Book collection, which is rooted in exceptional gemstones, craftsmanship and imaginative design. 

Jean Schlumberger’s original sketch for the clip © Tiffany & Co Schlumberger Tiffany gold, platinum, diamond, emerald and enamel Twin-Fish clip, POA © Tiffany & Co Schlumberger

Schlumberger masterpieces were selected to fit within the Colors of Nature framework, and to highlight the artist’s individualistic take.

Schlumberger created fashion jewellery for Schiaparelli in Paris in the ’30s before turning to precious jewellery. After moving to New York, first in 1939 and then after the war, he gathered an elite clientele, including his close friend Diana Vreeland, and developed a distinctive rococo style. This is captured perfectly in a show-stopping thistle necklace, set entirely with diamonds, the wild prickly thicket wound through with gold wire. The Vrille necklace is a theatrical fringe of luscious rubellites from which grow full-blown blossoms, while the Surreal Shell Necklace is an uncharacteristically streamlined interpretation of shells – a favourite Schlumberger theme – each one platinum and diamond-set and centred on a superb sapphire. In a re-edition of one of his most celebrated designs, the Twin-Fish clip of 1965, two diamond-paved fish are suspended from a baguette-diamond ribbon bow.


This celebration and rejuvenation of heritage is part of Tiffany’s new path. Recently, the house dipped into its archives to find a ’70s design that evoked the spirit of New York, which it added to its Hardwear collection; last year’s new editions marked the 50th anniversary of Elsa Peretti’s Bone Cuff. The house’s ability to draw on such storied designs surely appealed to LVMH, which acquired Tiffany & Co after a year of wrangling and a much-publicised on-off deal. As Tiffany launches into a new era, and while awaiting crucial decisions, including around the appointment of an artistic or design director, the two parts of this collection make a fitting expression of how the company might go forward. A house with such an illustrious heritage, global reach and one of the strongest identities in the market – Tiffany & Co could become the new jewel in LVMH’s crown.

Tiffany & Co. and Elsa Peretti Team Again on Jewelry Collection – WWD

Elsa Peretti has resurfaced. The reclusive designer, now based out of a remote village in Spain’s Catalonia region, has once again linked with Tiffany & Co.

to celebrate a duo of anniversaries — 50 years since the introduction of her iconic bone cuff design and 45 years of working with Tiffany.

Peretti’s enduring designs have been key revenue generators for Tiffany all those decades — perhaps one of the reasons that the jeweler caught the eye of luxury titan Bernard Arnault, although now LVMH Moët Hennessy Louis Vuitton and Tiffany are locked in a legal battle over the group’s attempt to abort its $16.2 billion takeover bid.

Peretti’s new range for Tiffany launches at its temporary New York City flagship today, including nine one-of-a-kind items that are based on archival pieces from her personal library — two of which are new designs featuring tourmaline and aquamarine pendants strung on silk cord. They also include an 18-karat gold mesh bib necklace set with 66 brilliant diamonds as well as a South Sea Keshi pearl pendant, exceeding 4.5 grams, strung on silk cord. Some of these unique items were developed in close collaboration with craftsmen in Peretti’s Catalonia village, where she employs a workshop of specialists.

Separately, the collection includes 12 limited-release designs that have been reissued from the company’s archives, which will roll out to select global Tiffany stores in the coming weeks on a traveling basis. The majority of these pieces have not been seen on the jeweler’s shelves in more than two decades.

True to her fastidious nature, Peretti hand-selected all of the stones included in the collections — like tumbled emerald beads weighing up to 16 carats — with prices ranging from $2,800 to $125,000.

Accompanying these limited pieces are a new assortment of bone cuff designs, cast in sterling silver or 18-karat gold and inlaid with a tear-drop semi-precious stone ($2,700 to $18,000). These designs follow a more entry-level bone cuff range comprised of color-treated copper that was released this past spring, priced at $475.

These combined efforts are meant to symbolize Tiffany’s commitment to Peretti’s heritage at the company. In 2019, her designs accounted for seven percent of the company’s global net sales.

Peretti’s legend comes from her time in New York City in the Seventies, when she frequented Studio 54 and ran in creative circles that included Roy Halston, Liza Minnelli and Andy Warhol. Her unique approach to fine jewelry uses precious metals and stones to accentuate the female form with a certain casualness and ease of wear.

With concepts like gold mesh and her more sculptural, anatomical pieces like the bone cuff, Peretti sees jewelry as an intellectual study rather than a vehicle to display wealth. Famously more minimal than glitzy — but no less valuable or demanding of craftsmen — Peretti’s designs changed the course of women’s relationship with fine jewelry, particularly by introducing them through a trusted house like Tiffany.

Their sense of restraint fits the current climate, when minimal design and austerity feels most appropriate.

Reed Krakoff, Tiffany’s chief artistic officer, said, “Elsa Peretti is one of the most prolific jewelry designers of our time. We have been privileged to be her exclusive partner since 1974, and are thrilled to reintroduce this limited curation of timeless pieces from her incredible body of work, many of which haven’t been seen in decades. Her work is as fresh today as when she first designed it. Her pieces transcend time.”

Keeping to her minimal form, Peretti added: “I don’t have the feeling that I need to add a lot to my collection, because I have an incredibly wide range of things. But I’m happy to see designs that are so important to me reinvigorated in this way, made even more modern and relevant. This is part of the secret of my things, that they are still valid.”

Tiffany and Co jewels — An expert guide

The history of the world’s oldest major jewellery brand, including its four main designers, historic pieces sold at Christie’s, and iconic Tiffany rings, bracelets, necklaces, pendants and earrings

Tiffany & Co.

— the early history

The story of Tiffany & Co., the world’s oldest major jewellery brand, begins in 1837 at 259 Broadway, New York. Founded by schoolfriends Charles Lewis Tiffany and John Barnett Young, Tiffany and Young, as the company was then known, set out selling small fancy goods. Charles Tiffany would marry Young’s sister, Harriet, and in 1853 he bought out his partners and renamed the company Tiffany & Co.

Beyond jewellery, Charles Tiffany responded to the growing desire for luxury goods by selling bouquet holders, purses, Guerlain soaps and fine stationery, some imported from Paris. By 1845 he was advertising ‘French Jewellery’, including items in gold, as well as a wide selection of imitation jewellery aimed at reaching a wider audience.

Important late-19th-century emerald and diamond necklace, by Tiffany & Co.  Thirteen graduated circular-cut emeralds from approximately 7.19 to 1.70 carats each, old-cut diamonds, gold, 1880s, signed Tiffany & Co. Sold for CHF 1,572,500 on 16 May 2018 at Christie’s in Geneva

A Paris branch was opened in 1850, and a year later the firm started a long relationship with Patek Philippe of Geneva. When Mr. Patek visited Tiffany’s in 1855, he left with an order for 129 watches.

In 1878 one of the most famous sales of royal jewellery took place, when the jewels of Isabella II, Queen of Spain, came to market. Tiffany & Co. was one of the main buyers. It may well be that some or all of the emeralds in the magnificent necklace shown above originated from that historic sale.

Find out more about our updated online sales calendar

An antique diamond ‘Feuilles de Groseillier’ brooch by Alfred Bapst, circa 1855. Sold for CHF2,285,000 on 11 November 2004 at Christie’s in Geneva. This was bought by Tiffany in 1887 from the sale of the French Crown Jewels

In the same year Tiffany acquired the 128. 54 carat Tiffany Yellow Diamond for $18,000, as well as a third of the French crown jewels. Also in 1878, at the Exposition Universelle in Paris, Tiffany & Co. became the first American jeweller to be awarded the Grand Prix for its display of Japanese-influenced silver.

The firm continued to be a major buyer of royal jewels and spent $487,459 in May 1887 when the French Crown Jewels were sold in Paris. These spectacular historic jewels were eagerly purchased by the new American tycoons who had made fortunes building American industry and finance over the last quarter of the 19th century.

America’s coming of age

As America prospered during the mid-19th century, Tiffany & Co. expanded, opening a larger shop on Union Square in 1870. As national pride grew in the quality of American workmanship, so did demand for American-sourced gems and pearls.

By the time of the Californian Gold Rush (1848-1855), Tiffany was able to source all of its gold and silver from within the United States — something that appealed to its patriotic customers. 

The greater use of native gemstones started with freshwater pearls being purchased in large quantities in the 1850s. Tourmalines had been discovered at Mount Mica in Maine as early as 1820, while the quality of America’s lapis lazuli and amethyst led to these stones being exported to Paris, the jewellery capital of the world. Colorado was the source of gemstones such as aquamarine, topaz, rose-quartz and zircon, while in the Little Belt mountains of Montana, the ‘blue pebbles’ spotted alongside gold nuggets in Yogo Creek were finally recognised as being sapphires in 1894. 

A sapphire and tourmaline pendant necklace, by Tiffany & Co. Sold for $32,500 on 20 June 2017 at Christie’s in New York

For the Paris Exposition of 1889, Tiffany’s designer George Paulding Farnham was awarded a gold medal for a series of 24 life-size orchids made from gold and enamel, usually with a central pendent diamond. As the Art Nouveau movement gained traction in the succeeding decade, Louis Comfort Tiffany — the son of founder Charles Tiffany — became one of its foremost exponents in the United States.

Louis Comfort Tiffany

Louis Comfort Tiffany (1848-1933) began life as a painter before becoming interested in glass in his late twenties. In the latter part of the 1870s he worked for several different glass manufacturers, before joining forces with three other artists. Determined to improve the quality of contemporary glass, he set up on his own in 1883, and, with his father’s encouragement, the new business prospered.

President Chester Arthur commissioned Louis Tiffany in 1882 to redecorate several rooms in the White House, to include new glass windows and a floor-to-ceiling glass screen in the entrance hall. In 1885, he established his own glassmaking firm called Tiffany Glass Company, which in 1902 became known as Tiffany Studios. From 1895, Louis Comfort Tiffany’s famous lamps were being produced commercially, with Clara Driscoll featuring among the firm’s group of talented designers.

A tourmaline and diamond necklace, by Louis Comfort Tiffany, Tiffany & Co. Sold for $271,500 on 20 June 2017 at Christie’s in New York

Louis Tiffany moved into designing jewellery quite late in his career, and it was only in the first few years of the 20th century that he began exhibiting his own creations with those of Tiffany & Co. Concentrating on nature, he made pieces referencing wild flowers, berries, dandelions and dragonflies.

An iconic favrile glass beetle and gold necklace, by Louis Comfort Tiffany, Tiffany & Co. Sold for $106,250 on 20 June 2017 at Christie’s in New York

The 1901 Pan-American Exposition in Buffalo, New York, proved to be Charles Tiffany’s swansong; he died the following year aged 90. Louis Tiffany began giving more of his time to the family firm, and by the 1904 Louisiana Purchase Exposition in St. Louis, he was making an indelible impression on the artistic direction of the firm. In 1907 Louis Tiffany sold his own jewellery business to Tiffany & Co. for $35,000.

In his jewellery Louis Tiffany used sapphires from Montana and tourmalines from Maine in combination with his own ‘favrile’ glass and enamel. His lasting memorial was to be as the creator of jewelled works of art that were appreciated in their own right without any consideration to their intrinsic value.

Tiffany’s post-war renaissance

The Great Depression and World War Two hit Tiffany & Co. hard, and recovery was slow. In 1955, however, the firm was taken over by Walter Hoving, who sparked a turnaround in its fortunes. A year later, Parisian jewellery designer Jean Schlumberger opened his salon at Tiffany’s, and when Breakfast at Tiffany’s, starring Audrey Hepburn, was released in 1961, it proved a powerful advertisement for the company.

A diamond, ruby and sapphire American flag brooch, by Tiffany & Co. Sold for $20,000 in December 2009 at Christie’s in New York

A diamond and aquamarine choker neckace, by Tiffany & Co., signed Tiffany & Co. Sold for $80,500 on 20 October 2010 at Christie’s in New York

Jean Schlumberger

Jean Schlumberger (1907-1987) started his career in Paris in the 1930s as a designer of costume jewellery for the renowned couturier Elsa Schiaparelli. By the end of the decade he was creating fine jewellery for a discerning clientele.

A multi-gem, gold and platinum Jasmin necklace, by Jean Schlumberger, Tiffany & Co. Sold for $725,000 on 10 December 2015 at Christie’s in New York

In 1939 he joined forces with Nicholas Bongard (1900-1982), and together they opened a jewellery shop at 745 Fifth Avenue. Like many jewellery designers, Schlumberger looked to nature for inspiration, focusing particularly on maritime life in the form of sea urchins and barnacles.

A diamond and green enamel bangle, by Jean Schlumberger, Tiffany & Co. Sold for $32,500 on 10 December 2012 at Christie’s in New York

In 1955, with new owner Walter Hoving feeling that Tiffany & Co. was in need of a fresh look, he recruited Schlumberger and Bongard to the company, offering the two designers scope to express their artistic talents on a much larger scale.

A diamond, cultured pearl, and lapis lazuli choker necklace, by Jean Schlumberger, Tiffany & Co. Sold for $110,500 on 20 October 2010 at Christie’s in New York

Jacqueline Kennedy became a regular client and is best remembered for her purchase of the Two Fruit clip in rubies and diamonds. Other notable customers included Elizabeth Taylor, Audrey Hepburn and Paul Mellon.

An aquamarine and diamond ‘Leaves and Flowers’ bracelet, by Jean Schlumberger, Tiffany & Co. Sold for $250,000 on 12 June 2018 at Christie’s in New York

‘Schlumberger brings to his art classic design principles of the Renaissance,’ reported The Blue Book of 1986. Diana Vreeland, the respected editor of Vogue, wrote that Schlumberger appreciated ‘the miracle of jewels, which for him are the ways and means to the realisation of his dreams’.

A diamond, citrine and ruby ‘Bird on a Rock’ brooch, by Jean Schlumberger, Tiffany & Co. Sold for $27,500 on 7 December 2016 at Christie’s in New York

Who else but Schlumberger, one of only four jewellers that Tiffany has allowed to sign their work, would have had the imagination to mount the famous Tiffany Yellow Diamond using a jewelled bird, above, standing on top of the 128-carat stone?

Tiffany for everyone

In 1980, Paloma Picasso joined the company and brought a fresh look to its designs. Seven years later, Tiffany & Co. became a publicly traded company on the New York Stock Exchange. Today, there are more than 300 stores worldwide, selling $4 billion worth of jewellery and accessories every year.

Paloma Picasso

Paloma Picasso was born in 1949, the youngest of Pablo Picasso’s four children; her mother, Françoise Gilot, was a talented painter and writer in her own right. In 1968, Paloma became a costume designer in Paris, and her early success led to her doing a formal course in jewellery design. Just a year later, she was commissioned by Yves Saint-Laurent to design accessories.

John Loring, who became Tiffany’s Director of Design in 1979, had first met Paloma at Peggy Guggenheim’s house in Venice when she was 16 years old. They became friends and Loring acted as her mentor, taking a keen interest in her development as a jewellery designer. In 1980 he made the brave move to appoint Paloma Picasso, now aged 30, as Tiffany’s next named designer.

At Tiffany & Co. the young designer had access to a huge variety of gemstones, and she created jewels that used large, colourful stones and bold mountings. In 1982 Paloma Picasso created a series of pendants that included a Ceylon sapphire weighing 159 carats, and a peridot that weighed 284 carats, both of which were set in large pavé-set diamond frames. The pieces are seen as emblematic of the 1980s power-dressing trend.

Elsa Peretti

Born in Florence in 1940 and educated in Rome and Switzerland, Elsa Peretti became a fashion model and moved to Barcelona. In 1969 her first silver jewels were shown in New York alongside the collection of a friend, Giorgio di Sant’Angelo. Her jewellery was modern and tactile, often with sensual overtones.

A silver Bone Cuff bracelet, by Elsa Peretti for Tiffany & Co. 1978. Sold for $5,760 on 17 December 2011, online

Peretti began her career at Tiffany’s in 1974, and five years later became the firm’s principal designer. Her silver pieces had the desired effect of attracting a younger clientele, who wanted amusing jewellery at more affordable prices.

An ‘Open Heart’ bracelet by Elsa Peretti, Tiffany & Co.  Sold for $4,375 on 11 February 2016, Online

Peretti went on to design more than 30 collections. She travelled extensively to China and Japan, which led to the creation of such designs as the Bean, the Open Heart and the Zodiac. In 2012 Tiffany and Peretti signed a 20-year contract, and within three years her trademarked Elsa Peretti designs represented nearly 10 per cent of Tiffany’s net sales.

Tiffany Blue

Tiffany Blue is the name given to the characteristic ‘robin’s egg’ colour associated with the company. The distinctive colour was initially used on the cover of Tiffany’s Blue Book, an annual publication that was launched in 1845, and which became the first mail-order catalogue to be distributed in America.

An aquamarine and diamond brooch, by Tiffany & Co. Sold for $32,500 on 18 October 2016 at Christie’s in New York

The colour has been used on all Tiffany & Co. promotional materials ever since, with Pantone listing Tiffany Blue as a private custom colour — PMS (Pantone Matching System) No. 1837. The number references the year of Tiffany’s foundation.

The enduring glamour of Tiffany’s

Famous clients have endorsed Tiffany’s since the very beginning. In 1876, Mrs Leland Stanford of San Francisco, a great collector of gems, paid $80,000 for a superb rivière of 37 Golconda diamonds. Charles Lewis Tiffany was always keen to buy jewellery with imperial provenance which particularly appealed to his wealthy clientele who loved to buy jewellery that had previously been owned by royalty. President Andrew Johnson’s daughter-in-law bought a Mazarin diamond, and Tiffany’s ledgers were filled with famous names such as Vanderbilt, Rockefeller, Gould and Astor.

In the run-up to the release of Breakfast at Tiffany’s in 1961, Audrey Hepburn posed for publicity photographs with the famous 128-carat Tiffany Yellow Diamond, set in a Ribbon Rosette necklace designed by Jean Schlumberger. The jewel, however, never actually appeared in the movie itself. 

The ‘Night of the Iguana’ brooch — a diamond, sapphire and emerald ‘Dolphin’ brooch, by Jean Schlumberger, Tiffany & Co. Sold for $1,202,500 on 13 December 2011 at Christie’s in New York

Richard Burton bought his wife Elizabeth Taylor a diamond sapphire and emerald ‘Dolphin Brooch’ by Jean Schlumberger for the premiere of the film The Night of the Iguana  in August 1964. When her collection was offered for sale by Christie’s in New York in December 2011, the brooch realised $1.2 million.

The Rockefeller Sapphire  — a magnificent sapphire ring. Sold for $3,031,000 on 11 April 2001 at Christie’s in New York

Also in 2011, Christie’s sold The Rockefeller Sapphire — a 62. 02 carat Burmese gemstone that had been mounted by Tiffany & Co. — for $3 million. Originally in the collection of the Nizam of Hyderabad, it was purchased in 1937 by John D. Rockefeller, in whose possession it remained for the next 34 years. 

A sapphire, diamond and emerald ‘Sea Shells’ bracelet, by Jean Schlumberger, Tiffany & Co. Sold for $250,000 on 12 June 2018 at Christie’s in New York

More recently, in June 2018, the sale of The Collection of Peggy and David Rockefeller  included a Schlumberger Tiffany sapphire and diamond Sea Shells bracelet, above, that sold for $250,000 in New York.


Minimalist Jewelry Trends 2021

Tiffany & Co have been an iconic jewelry institution since it was first founded by Charles Lewis Tiffany and John B. Young in 1837. There have been many amazing designers that have contributed to the success and design aesthetics of the famous jewelry company, with each designer collection reflecting the social and cultural time and jewelry trends of each era. 


Tiffany T collection by Tiffany & Co has captured the modern women with its contemporary clean lines and graphic T motif, making it a successful recognizable iconic Tiffany aesthetic. 

This amazingly modern collection debuted in 2014 and was created by Francesca Amfitheatrof. It was also her first collection as a design director for Tiffany & Co. Her design philosophy was using simplicity to represent the energy of the women of New York and the city they live in.
British-born Francesca Amfitheatrof joined Tiffany & Co in 2013, having previously worked for Asprey, Garrard, Wedgwood, Gucci, and Chanel, she given the task of creating a modern Tiffany collection that reflected our current times and fashion moods. Speaking to Vogue of the new Tiffany T jewellery collection, she says: “I wanted to create a symbol for modern life and the relentless energy that flows through New York and drives art and culture around the world. This is just the beginning of what I want to accomplish.”       

The Tiffany T collection represents a bold new era for Tiffany & Co and mirrors the cosmopolitan energy of New York, it features necklaces, bracelets, cuffs that can be easily mixed and matched, layered and stacked into different uber stylish combinations. 

The collection basis its designs on simple minimalist lines, hidden mechanisms, and the distinctive bold shape of the letter “T”, cleverly representing the Tiffany & Co branding. The designer’s seemingly uncomplicated philosophy of using the design element of simplicity has made this collection extremely versatile and easy to wear with designs that have been cleverly translated into a series of striking bracelets, rings, and necklaces. 
Minimalist T bracelets and wide cuff bangles can be stacked on the wrist, while pendant necklaces of varying chain lengths offer the wearer endless possibilities. Each piece can be easily worn alone or layered with other jewelry to create some fabulous striking fashion looks.



The versatile TiffanyT collection comes in rose, yellow and white gold, as well as sterling silver. Modern and streamlined, some of the pieces in the collection are also embellished with pave set diamonds, reminiscent of the twinkling lights in the city that never sleeps. From the Tiffany T bangle to the elegant Tiffany T Smile necklace, each piece has become an icon and distinctively Tiffany.  

The endless mix-and-match combinations offer the wearer ample options to create her own look making this collection extremely versatile and wearer friendly, perfect for the modern woman!

Elevate Jewelry Co is an online jewelry store committed to providing a great range of quality jewelry to suit any style and occasion at discounted prices. We offer everything from classic faux diamond stud earrings to the latest on-trend jewelry styles. 

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Tiffany jewelry: highlights from the 2016 Blue Book Collection

In the new Tiffany Blue Book collection entitled The Art of Transformation, the finest diamonds, sapphires and colored gemstones have been used in a stunning range of Tiffany jewelry designed to capture the wonder of nature.

Tiffany brooches, one with pink tourmaline beads and diamonds, the other with rubellite beads and diamonds (POA).

From ferns unfurling in a mesmerizing diamond cuff, which took Tiffany’s craftsmen 1,000 hours to set by hand, to a pair of starfish pins whose angular diamond bodies contrast with mouthwatering clusters of pink tourmaline and rubellite beads, the collection shows design director Francesca Amfitheatrof at the top of her game.

Tiffany celebrated the unveiling with a glittering gala held in New York, where Francesca was joined by Reese Witherspoon, Jessica Biel and Diane Kruger.

The collection includes the magnificent carpet of diamonds that Cate Blanchett wore around her neck to the Costume Designers Guild Awards in Los Angeles in February. The fully articulated Tiffany bib, which was inspired by the changes in the night sky as it turns to daylight, features more than 3,400 brilliant-cut diamonds. Cate also wore the diamond starfish Tiffany cuff to the Academy Awards. “We tried to capture these fascinating forms in a way that’s unexpected – just as nature never fails to astonish us with its shifting colors and shapes,” says Francesca. In another version, the fish are realized in diamonds, sapphires and tsavorites, creating a pattern of continuous color and elegant movement.

Tiffany Blue Book collection cuff and earrings featuring round yellow diamonds (POA).

A further cuff features diamonds in white and varying yellow hues, which suggests sunlight dancing on coral on the ocean floor, while an octopus with a Baroque pearl head and diamond and sapphire tentacles recalls Jean Schlumberger’s playful Tiffany animal pins of the 1950s.

As with previous Blue Book collections, outstanding colored gemstones inspired many of the pieces. The golden glow of a 22ct yellow sapphire sparkles like the Sun in one Tiffany pendant. Set in yellow gold to enhance its warmth, the stone is surrounded by diamonds that flow in undulating waves. “As a designer, I am constantly exploring the natural world – the source of all beauty and artistic inspiration,” says Francesca.

  • The 2016 Tiffany Blue Book collection includes the magnificent diamond bib necklace, as worn by Cate Blanchett. 

  • A necklace of round diamonds from the Tiffany Blue Book collection, The Art of Transformation (POA).

  • Tiffany brooches, one with pink tourmaline beads and diamonds, the other with rubellite beads and diamonds (POA).

  • From the 2016 Tiffany Blue Book collection, this starfish cuff is set with blue sapphires, diamonds and tsavorites (POA).

  • Tiffany earrings and matching pendant with yellow sapphires and round diamonds from the Blue Book collection (POA).

  • Tiffany Blue Book collection cuff and earrings featuring round yellow diamonds (POA).

  • A cuff of marquise and round diamonds from the Tiffany Blue Book collection, The Art of Transformation (POA).

  • Baroque pearl brooch with diamonds and sapphires from the 2016 Tiffany Blue Book collection (POA).

Tiffany & Co launches engagement rings for men

Written by Megan C. Hills, CNN

Luxury jewelry brand Tiffany & Co. is selling men’s engagement rings for the first time in its 184-year history.

Amid reports of growing demand for fine jewelry among male shoppers, the new designs mark a major departure for the American jeweler, which is known for its classic solitaire engagement rings for women.

Available at Tiffany’s flagship New York store from this month, the range is named the Charles Tiffany Setting after the company’s founder, Charles Lewis Tiffany.

The design was inspired by classic signets and comes in either a titanium or platinum setting. The thickset rings feature angular beveled edges and a sparkling center diamond up to five carats in size.

The brand said in a press release the line “honors the jeweler’s long-standing legacy in love and inclusivity, paving the way for new traditions.”

A gray titanium diamond ring from Tiffany & Co’s new line. Credit: Tiffany & Co.

Tiffany & Co. began selling diamond engagement rings in 1886 with the introduction of the Tiffany Setting, which remains one of its best known styles to date. Engagement jewelry forms a crucial part of the business, making up 26% of the company’s revenue last year, according to Business of Fashion.

Emerging trend

With same-sex marriages recognized in almost 30 countries, jewelers like Brilliant Earth have begun offering gender-neutral engagement ring designs in recent months. Other independent jewelers, such as Stephen Einhorn, offer lines specifically aimed at LGBTQ couples. In its 2019 Wedding Report, fashion search platform Lyst said there had been a surge of interest in men’s engagement rings on its site, with search volume jumping 66% from 2018 to 2019. As well as proving popular among LGBTQ couples, male engagement rings have also been popularized by celebrities including Ed Sheeran, who wore an engagement ring designed by his then-fiancée Cherry Seaborn, and Michael Bublé, who was given a simple engagement band by his former wife Luisana Lopilato.

The rings are available with round brilliant or emerald-cut diamonds. Credit: Tiffany & Co.

Designer Narcisa Pheres, whose eponymous fine jewelry line has been worn by celebrities including Rihanna and Beyoncé, said that she found the idea of women proposing to men “quite romantic.” While she doesn’t currently sell male engagement rings, she recently launched a gender-fluid necklace line and has previously adapted her designs for men — most notably a ring for Joe Jonas to wear to the 2019 Met Gala.

“With all this feminism and women empowerment talk, why can’t we propose as well?” she said over email. “And since Tiffany (& Co) was the brand that pushed the diamond engagement ring to start with, it’s the perfect time for the brand to reinvent itself and adapt to the 21st-century consumer.”

Pheres also noted that the broader jewelry market has been “changing and adapting to new trends and standards” in the past five years, with stars like Harry Styles championing unisex jewelry and inspiring others to follow suit.

“You see on the red carpet men wearing huge Baroque-style brooches or big diamond rings, necklaces (and so on),” she said. “The biggest influence obviously (has) been (the) music industry, pop art and lots of the young celebrities or influencers wearing more and more fine jewelry in public.

“Gender fluidity is a social trend, not just for jewelry, (and) we will see much more of it.”

Tiffany does it again with its latest Blue Book collection

He had me at hello.

“Would you like a drink?” asks a man impeccably clothed in a silk suit and polished leather shoes.

Peeking from underneath his shirt cuff is an elegant Swiss-made watch.

As much as I’d like to sip mimosas with a well-dressed man, it’s against company policy to accept alcoholic beverages during assignments, but enough about work guidelines.

Water poured in a crystal glass and served on a silver tray will do.

“Look around,” he says with a wink. “There are some beautiful pieces here.”

We’re at South Coast Plaza’s storied American retailer Tiffany and Co., where glamour and style prevail in the luxury jeweler’s 2016 Blue Book collection.

First published in 1845 as a “Catalogue of Useful and Fancy Articles,” the annual Blue Book catalog features Tiffany’s and the world’s most spectacular, rarest jewels.

Jewelry connoisseurs flock to Tiffany to be the first to see and buy one of the exquisite couture masterpieces, and guests and celebrities from around the world, like actresses Reese Witherspoon and Naomi Watts, are invited to the yearly celebratory gala in Manhattan.

A tanzanite ring with diamonds and sapphires from the Tiffany & Co. Blue Book 2016 collection.

(Courtesy Tiffany & Co. / Weekend)

The annual showcase, which was unveiled at the New York headquarters in mid-April, travels to a select few company locations around the country. The second stop for the treasures this past weekend was Costa Mesa.

To highlight the brand’s 179-year legacy of high jewelry, Tiffany and Co. design director Francesca Amfitheatrof turned to nature, a reflection of her lifelong obsession with water and a source of constant inspiration for her second Blue Book showcase.

“The Art of Transformation,” as the collection is called, displays 200 examples of intricate, celestial and underwater motifs as recognizable as the jewelry house’s robin’s egg blue box.

Diamonds surrounding a 22.11-carat yellow sapphire pendant swirl around like clouds.

A bracelet combining round, pear-shaped, emerald-cut, oval, marquise, square-cut and trilliant green tourmalines, aquamarines and blue sapphires represent the movement of rivers rushing to the sea.

Earrings in 18-carat yellow gold with tsavorites, diamonds and moonstones articulate lily pads. A matching pendant is set with an emerald-cut spessartite.

A starburst brooch in platinum seduces with its passionate pink tourmalines and diamonds.

And lavish cocktail rings, ranging from a 6.70-carat emerald to a 20.42-carat sapphire to 28.08-carat pink spinel articulate blazing hues intensified by cuts and settings.

Prices are shared upon request, but a dome ring of tanzanite, diamonds and sapphires may run up to $75,000, and a cuff of marquise and round diamonds will cost $575,000.

“The creatures washed ashore by the tides are a rich source of inspiration for jewelry design,” Amfitheatrof said in a statement. “We tried to capture these fascinating forms in a different way to produce something unusual and unexpected — just as nature never fails to astonish us with constantly shifting colors and patterns.”

Amfitheatrof, leader of Tiffany’s legacy in timeless and innovative creations, joined the brand in 2013, after 20 years of experience in jewelry design, fragrance, furniture and interiors for fashion houses like Chanel, Fendi and Marni.

With the debut of her first Blue Book, “The Art of the Sea,” Amfitheatrof conceptualized designs and gems mimicking water’s energetic and fluid movement.

The collection featured opulent necklaces spotlighting various sizes of baguette and round diamonds evoking the ever-widening circles of water.

A chrysocolla cabochon ring surrounded by sapphires highlighted the hues of the ocean’s shifting tides, and black opal and diamond drop earrings symbolized the currents of the sea.

The design director’s inaugural Blue Book vision stole the show at the 2015 Academy Awards, with Oscar-winning actress and red carpet staple Cate Blanchett adorned in a statement necklace of aquamarines, turquoise and diamonds of varying sizes to reflect sunlight refracted through water.

The platinum accessory that television viewers wanted to imitate for less prompted tabloid US Weekly to offer a reader contest offering a $75 faux turquoise collar.

Masterpieces from this year’s Blue Book reigned supreme again when Blanchett wore drop earrings, a starfish cuff encrusted with round diamonds and a platinum diamond ring to the 88th Academy Awards.

The one-of-a-kind creations, handcrafted by artisans in the workshop above the Fifth Avenue flagship store, will never again be replicated.

How’s that for magic?

For more information, visit

[email protected]

Twitter: @KathleenLuppi

90,000 The launch of the year for Tiffany was the updated Tiffany T collection – Russian newspaper

The main launch of this year for Tiffany & Co. has become a new interpretation of the Tiffany T collection – Tiffany T1. Its main motive, as the name suggests, is the letter “T”, which has been present in the brand’s jewelry since the early 1980s. Based on the “family” letter, the brand reinvents extraordinary jewelry for every day. It is these jewelry collections that are called basic, or regular.

Tiffany T1: Rose gold rings and bracelets.

Although the idea to beat the “T” came from the company almost 40 years ago, the main design element of the entire collection was made in 2014 by the then creative director of the brand Francesca Amfitheatrof. The graphic design of the letter, its corners and perpendiculars served as an understandable association with the architecture of New York and the energy of this metropolis.

The graphic symbol turned out to be a rich creative idea: it combines expressiveness and lightness.

But if the design of Tiffany T rings and bracelets was open (the ends in the form of “T” were not connected in them), then the new T1 jewelry, on the contrary, forms a vicious circle. At the same time, the silhouette of the letter became three-dimensional, rising above the plane thanks to the beveled edges. The laconic design is complemented by hand-set diamonds.

The T1 collection contains jewelry in pink, yellow and white gold, with and without diamonds.

Tiffany T1 is the current creative director of the company, Reed Krakoff.”For Tiffany, luxury should be light and casual,” he says. every day as a self-recognition. ”

The graphic symbol turned out to be a rich creative idea: it combines expressiveness and lightness.

By the way, for the first time in the regular collection of jewelry for every day, an item from the rank of high jewelry was included – a flexible choker necklace with a transverse T-shaped clasp.One half of it is encrusted with baguette diamonds, the other – with round-cut stones. There are 240 diamonds in total, with a total weight of over 14 carats. “This proves our idea of ​​an easy approach to luxury,” says Krakoff. “Even the most valuable items can be worn every day with carelessness and without reverence.” However, in reality, this necklace was nevertheless worn for a solemn occasion: the actress Charlize Theron appeared in it at the BAFTA-2020 ceremony, the British analogue of the Oscars.

The centerpiece of the regular Tiffany T1 collection is a high jewelery necklace set with diamonds of various cuts.

New Tiffany T1 Jewelry Collection: Photo :: Things :: RBK Style

© press service

author Nina Spiridonova

10 June 2020

The capital letter of the logo of a major American jewelry brand has been inspiring design minds since the 1980s.The new Tiffany T1 line was created by the brand’s creative director Reed Krakoff.

The Tiffany T everyday jewelry collection has become one of the basic lines of the American brand.The idea of ​​the symbolic letter T appeared back in the 1980s, but was implemented as a design element in 2014 by the then creative director Francesca Amphitheatroph. The very graphic design of the letter, the corners and perpendiculars of the lines served as an understandable association with the architecture of New York and the life force of the world metropolis. The first Amphitheatroph collection included thin open rings and bracelets with T-shaped ends, chains with T-shaped links, wider cuff bracelets with a stencil T-silhouette at the open ends.

The graphic symbol turned out to be a very fertile field for creative search. Slightly curved gold wire with perpendicular lines became the prototype of T-smile pendants and bracelets-chains, a long T-leg several times wrapped around a finger or wrist in T-wrap jewelry, wide hoops of rings with double embossed T were named Tiffany T Two. Fragments lined with ceramics or pavé diamonds were added to graphicity.

First Tiffany T jewelry, 2014

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First Tiffany T jewelery, 2014

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Tiffany T bracelets, 2014

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Tiffany T bracelet, 2019

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2019 Tiffany T Two Pendant

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Tiffany T Square ring, 2019

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Tiffany T Two Bracelet

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Tiffany T Hinged Bracelet

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Tiffany T Smile Pendant

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Tiffany T Two Rings

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Blue Book Jewelry, 1988-1989

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Today, Reed Krakoff is responsible for the symbolism of the Tiffany capital letter.It was he who became the author of the new design of the Tiffany T1. “The main challenge for me was the creation of an ultra-modern symbol, even more daring and expressive,” the current creative director explains his idea.

If the entire previous design of Tiffany T was open and flat, then T1 jewelry, on the contrary, forms a closed circle of a ring, bracelet or necklace, and the graphic silhouette of the letter has become three-dimensional, almost architectural. A secret thin clasp is hidden inside the transverse strip with protruding beveled corners, and the long part of the letter also has a break in the middle.

Tiffany T1 Choker

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Tiffany T1 Bracelet

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Tiffany T1 Ring

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Tiffany T1 Ring

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A clean, laconic design complemented by diamonds.Individual facets of the letter T or the entire decoration are decorated with hand-fixed stones. In this collection, rose gold came to the fore (recall that the original Tiffany T was originally executed in yellow metal). The first nine pieces of Tiffany T1 rings and bracelets were made from it – the yellow gold versions will appear in the summer.

Promotional video for Tiffany T1 collection

For the first time ever, a high jewelery item has been added to the Tiffany T everyday jewelry collection.This is a great flexible choker with a transverse T-clasp. Half of it is encrusted with individually cut baguette diamonds and the other half with round stones, 240 diamonds weighing more than 14 carats in total.

“This piece proves our idea of ​​an easy approach to luxury,” says Krakoff. “Even the most valuable things can be worn every day with carelessness and without piety.” However, the jewelry has already been in the world: Charlize Theron wore it for the BAFTA-2020 ceremony.

Charlize Theron with Tiffany T choker

© press service

What 2019 Tiffany Blue Book Jewelry Looks Like

Tiffany | Exclusive Gifts and Jewelry Rings

Exclusive Tiffany Rings Tiffany – Gold Diamonds Platinum

  • Tiffany & Co. Jewelry Houseannually replenishes its limited collection of haute joaillerie “Blue Book”. This year, the inspiration came from the wildlife of a tropical island, which in itself is already unusual, since over the past few years the brand has been inspired by the ocean depths and their inhabitants. Therefore, the new collection “The Art of the Wild” turned out to be truly original and exotic.

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  • If wedding rings have a laconic design, then engagement rings should be exceptionally chic, sparkling and eye-catching. Well-known jewelry brands create both traditional models with one large diamond, and more extravagant ones: from atypical materials, with intricate shapes and colored gems.They are helped in this by modern technologies for mixing alloys and new methods of metal processing and cutting […]

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  • Famous Jewelry Houses have presented a lot of luxurious jewelry in their latest collections, but bracelets, which look more like works of art, and not just jewelry, deserve special attention.We can see a variety of styles, and rare gems, and the most complex designs and fastenings.

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  • An engagement ring with one large diamond is a traditional classic.But this season it is better to abandon the classic jewelry and choose something extraordinary for the engagement, corresponding to the fashion trend of 2017. Moreover, this year designers and jewelers offer a huge number of unusual jewelry, striking both in design and unexpected materials.

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  • The wedding season is in full swing, so it’s worth paying special attention to this summer’s trendy engagement rings.Their main feature is uniqueness, namely original textures and designs. Well-known jewelry brands and eminent designers offer a whole series of unusual engagement rings in their new collections.

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  • Famous jewelers presented original rings with interesting designs, unusual materials and rare stones in their latest collections.Each of them is a small piece of art.

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  • Precious volumetric neck jewelry will always appeal to women, because who of the beautiful ladies can resist such luxury.So any self-respecting jeweler presents at least one chic necklace in each of his collections.

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  • Each jewelry brand has its own unique style and character, so most of their jewelry is recognizable at first sight.Wedding rings are no exception, and some of them have a long history.

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  • Skillfully crafted zodiac signs can be a wonderful jewelry gift for any age.Almost universal – for different cases, regardless of the degree of faith in the veracity of horoscopes. Very cute golden zodiac signs in the Tell Me Dior collection: Approximate price for a zodiac sign pendant from Dior is $ 500-600. Paloma Picasso’s Chinese Zodiac by Tiffany (Tiffany) gold […]

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  • After the story about the new autumn collection Masterpieces 2015 from Tiffany (Tiffany), we invite you to get acquainted with more budget novelties of the jewelry house, pret-a-porte jewelry fashion.They are already on the tiffany website. Under the direction of Francesca Amphitheater, three classic collections have been redesigned: Tiffany Bow, Tiffany Victoria and Tiffany Infinity. Average prices from $ 2,000. Jewelry can be called universal, they are wonderful […]

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  • For more than 150 years, the main collection from Tiffany (Tiffany) appeared once a year in the spring, the legendary and unshakable Blue Book.Thanks to the chief designer Francesca Amphitheatres, new traditions are coming to the jewelry house. Now Tiffany presents high jewelry in the fall – this is the Masterpieces collection or simply – “Masterpieces”. Masterpieces 2015 – Tiffany’s signature style in a modern […]

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  • Most of the publications on jewelry collections are devoted to products for women.But, after all, men also often wear jewelry: rings, bracelets and chains, cufflinks and tie clips. Expensive accessories emphasize the status of the owner. Designers of well-known jewelry brands pay attention to the male audience using a wide variety of materials. You can find different opinions: both gold and silver are called male metal. To our […]

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  • The yellow diamond is becoming more common in the world of jewelry. The famous jewelry brand Tiffany started a campaign to promote yellow diamonds in Japan in 2009 and since then its popularity has only grown. Of course, this trend cannot but be reflected in wedding fashion. Celebrities are increasingly getting engagement rings with a sun stone.On […]

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  • Since ancient times, among the stones that adorn engagement rings, wedding rings, wedding rings, aquamarines are often found. Aquamarine (Aquamarin) – mineral, a kind of beryl; precious stone.Color: aqua, from greenish blue to sky blue, rarely yellow or green. The richer the color of aquamarine, the more it is valued. The crowns of many royalty are adorned with these very stones. The name “aquamarine” from […]

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  • The famous Tiffany® Setting, the prototype of modern engagement rings, was created by Charles Lewis Tiffany himself.Back in 1886, this ring caused a lot of enthusiastic reviews and became a symbol of true love, timeless. Tiffany diamonds are always beautiful for their unsurpassed clarity and sparkle. A special cutting technique gives them maximum shine. The final price of each ring depends on the selected weight […]

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  • The photo shows an original wedding ring with a green stone.And if you want not only to buy a beautiful jewelry ring, but also to make a profitable investment of a round sum, buy a ring with tanzanite. Over time, the price of a tanzanite ring will only rise. Tanzanite was discovered only in 1967 by shepherds at the foot of Mount Kilimanjaro in Tanzania, where […]

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  • Choosing jewelry for a child is a serious matter.Parents decide when to buy the first jewelry for their beloved child. A huge assortment of children’s jewelry allows you to pick up jewelry even from infancy. Undoubtedly, good taste must be instilled from childhood, but when choosing a product for babies, first of all, you need to think about safety. All parts must be securely fastened and […]

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  • Bracelets are the most ancient accessories that accompany people from time immemorial. From an amulet or ritual adornment, the bracelet has gradually turned into a status piece of jewelry. These are undoubtedly the impeccable pieces of the American jewelry house Tiffany.Tiffany has a huge choice: from children’s silver bracelets to real exclusive masterpieces. The best high jewelery items are annually included in […]

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  • The upcoming holidays are a great occasion to please your beloved with a new piece of jewelry.Although it is not necessary to look for an excuse. Live for today and please your loved ones at every opportunity. Heart motifs always remain traditional jewelry that symbolizes love, which can be found for every taste in almost any jewelry brand. From concise and accessible silver Tiffany hearts to […]

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  • Silver key rings, stylish silver key chains with pendants, ballpoint pen, stylish pen, wallets and much more.Stylish, elegant souvenirs can be presented as a small gift for a woman on March 8, or a souvenir for a colleague, products in the form of hearts are a great inexpensive gift for Valentine’s Day on February 14. The cost of souvenir gifts up to $ 100

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  • What to give for Valentine’s Day? What to give for February 23? And by 14 and 23 February, you want to buy something good and necessary, and not just another banal souvenir.If by February 14 you have already chosen and bought a gift for your beloved, then many have run out of fantasy for a gift by February 23! Tiffany Jewelry House offers inexpensive […]

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  • Here are presented inexpensive gifts to women from the Tiffany jewelry house up to $ 100, the jewelry is made of silver of the highest standard.Tiffany Valentine’s Day Gifts – Silver chain from the Paloma Picasso collection Tiffany Valentine’s Day Gifts – Silver Heart Pendant Necklace from Return Tiffany Collection Day Gifts […]

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  • Tiffany Jewelry House has prepared gifts for Valentine’s Day on February 14 in the following categories: gifts for her, gifts for him, Polars up to $ 100 and gifts up to $ 250.How practical isn’t it? Here are Tiffany gifts up to $ 100. An inexpensive exclusive gift for a woman, a wonderful gift for your wife, while your family budget will not suffer. Much of the […]

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  • A good New Year’s gift, for example, a beautiful jewelry ring made of gold or platinum, possibly with a stone – sapphire, ruby, diamond, will help to remember the significant events that took place in the outgoing year.It all depends on tastes and possibilities. We also learned how to make beautiful rings, there is a choice, but you should not leave such a purchase at the last moment. And besides, it would be nice […]

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  • Tiffany & Co – New Collection







    TIFFANY 1837



    Metal and Austrian crystals are the main characters.

    A cat-eye-shaped sun protection frame in premium acetate, hand-assembled with steel loops on the temple and inlaid with 6 Austrian crystals on the outside and 3 crystals on the inside.

    Available in rectangular optics with similar decor

    THIN CASTING – FINE CASTING: Metal and Austrian crystals are the protagonists. The iconic pilot’s sun protection frame in metal with acetate on the temples is the ultimate in jewelery.The decor in the form of metal loops is assembled by hand and inlaid with 6 Austrian crystals. Available in square and rectangular semi-rim optics with similar decor

    CAST RING – CAST RINGS: Inspired by the Jewelry Ring Collection Round shaped sun protection frame in custom two-layer acetate in signature Tiffany Blue. Silver-plated rings surround the temples. Available in panto and rectangular telescopes

    CRAZY & DAZZLING – DANGEROUS HIGH-CLASS STYLE: The iconic Tiffany signature X is featured in the jewelry collection, including earrings, rings and necklaces.Impressively shaped sunshade frames in premium acetate, iconic signature decor frames each temple and hand-encrusted with 84 Austrian crystals (168 crystals per frame) Available in sophisticated rectangular and square optics


    Tiffany honors its founder with the signature collection of Charles Lewis Tiffany.

    In this collection, the hinge is designed in a prestigious curved bar.

    Panto-shaped sun protection frame in premium acetate, original signature hot foil stamped on temples, same symbols engraved on iconic bracelets. The lenses also bear Tiffany’s signature. Available in cat’s eye shape

    Legendary jewelery: Tiffany

    An American jewelry house with fantastic energy. We recognize him from a thousand. In terms of the corporate color, the size of the diamonds and even the single capital letter, this is Tiffany & Co! And today will talk about jewelry that lies in the brand’s DNA.

    Tiffany T – Fashion Jewelry Icon

    It all began in 2013, when a beautiful girl with a complex last name, Francesca Amphitheatroph, took the honorary post of design director at Tiffany & Co. Along with the dream job, the 177-year-old heritage of the luxury jewelry house came into the hands of the Englishwoman. And this is a serious responsibility! But Francesca was never a coward, a modernist jeweler by the vocation of the soul, she made her debut with a new collection right away – it was Tiffany T.

    The concept is simple, like everything ingenious – the symbolic capital letter T is brought to absolute brevity. Simple, clear, light forms emphasize that the T-collection is about style in its purest form.

    Tiffany T is a signal of a new era in the history of the brand and Francesca’s recognition of his love for New York, its energy, strength and audacity. Tiffany T draws on the intangible value of the city of Holly Golightly (do you remember who that is?;).The power and endless energy of the metropolis is embodied in the strong graphic letter T. Just as a big city never obeys the rules, a Tiffany woman lives her life without asking anyone’s permission.

    I wanted to create a symbol for modern life and its unrelenting energy that flows through New York and spreads art and culture around the world. The letter T is sculptural and bold, and is very closely related to the architecture of the city. The shape of the letter T went beyond the style, becoming its model.

    Francesca’s wish is well understood by all of us: the Tiffany T collection is a mirror of how women dress today. These jewelry are for girls who pamper themselves with jewelry themselves. At the same time, the Tiffany T is the epitome of non-binding delicacy. In the language of fashion critics, this is called “experimental luxury.” And the trademark “transparent lightness” of jewelry-T is embodied masterly – this is a real master class in handling 18-carat gold and 925 sterling silver.

    In 2017, Francesca vacated the post of creative director of Tiffany & Co, giving it to Reid Krakoff. And she herself went to conquer the Watches and Jewelry division of the French fashionable Atlantean Louis Vuitton.

    Tiffany KEYS – Key to her heart

    The key is a tool that opens doors and the secrets that are kept behind them … And on a woman’s neck, this decoration takes on an even more intriguing meaning. The inspiration for the legendary Tiffany Keys jewelry collection came literally from the vaults of Tiffany & Co.In 2009, Tiffany designers sorted through the archives of the jewelry house and discovered there a “precious flock” of exquisitely crafted antique keys. The keys to diaries, music boxes, jewelry boxes and church chests are the work of experienced goldsmiths and silversmiths, they plunged seekers into a bygone era of jewelry, when love letters were still handwritten … An antique find formed the basis of the first collection of Tiffany Keys …

    Today, Tiffany Keys are decorated with different motives: a lily flower with three petals (a symbol of the royal family), a trefoil, a kaleidoscope and an unconditional favorite of customers – an elegant little key-crown.

    Platinum, variegated gold and silver keys can be worn individually or layered for an even more dazzling effect. In the literal sense, these keys will not open the cherished doors for you. But they remind you that there are no boundaries, that the framework is only in our head, that your possibilities are endless, and your hopes are realizable! This deep meaning, which the best jewelers of America put into a small key, feeds the hostesses of Tiffany Keys with special inner strength. A kind of subconscious programming for success and a bright future.

    This is probably the true appeal of Tiffany keys and the reason the Tiffany Key is an immortal jewelry legend. And legends never go out of style, as well as love and secrets …

    Tiffany SETTING – Stone Bet

    The world’s most famous Tiffany Setting engagement ring was introduced by company founder Charles Lewis Tiffany in 1886. Once we have already written detailed material about him.White gold, six claw legs and an obscenely large diamond in the center – an iconic model of all time. It was this ring that gave rise to the famous American tradition of the marriage proposal – when he kneels down, pulls out a velvet box and asks his beloved a fateful question …

    In 1886, the Tiffany Setting was revolutionary as 6 claws lifted the stone above the rim of the ring. Before that, precious stones were mostly rolled into metal, and this hid more than half of their beauty.Charles Tiffany’s method allowed the diamond to open and shine in full force. America’s women were blinded! Tiffany & Co was hit by a flurry of orders.
    Even Franklin Roosevelt, then the future president of the United States, could not resist and presented the Tiffany Setting to the bride in 1904! By the 1910s, the popularity of the Tiffany engagement ring had broken imaginable records, so the company even had to issue advertisements warning against the fakes that flooded the country.

    Another important factor in the success of the Tiffany Setting is its direct association with a wedding and a guaranteed “Yes!”Who can refuse a Tiffany diamond ?!
    Marketers use the “cult of the ring” with might and main:
    • In 1997, the Tiffany Setting slogan becomes “It’s More Than A Ring”,
    • 2003 – Perfect Beginnings,
    • In 2010 – “The Best There Is” (The best of its kind),
    • In 2015 – “Will You?” (Do you agree?), Finally cementing the association that wedding is Tiffany and Tiffany is wedding.

    Return to Tiffany – Jewelry Phenomenon

    According to statistics, this is the most recognizable jewelry in the world! Legend has it that the first Return to Tiffany product was a key ring made in 1969 with an engraving that read “Please return to Tiffany & Co., New York.” Each piece had a unique registration number so that, in the event of a loss, the finder would return it to the company’s main store on Fifth Avenue.
    So the jewelry house launched a unique service for the return of missing jewelry.By the way, the service is still functioning, and the Return to Tiffany motif served as the basis for the whole collection.

    If you are looking for something simple yet durable enough to wear forever …

    Definitely an expensive piece of jewelry. But it conquers not with the size of diamonds, but with a playful and youthful style. Return to Tiffany hearts are “alive” and even a little infantile. The philosophy of this design is an accurate hit on the target, because nostalgia for childhood is familiar to every second adult. And the trend towards individuality is enduring.

    In 2019, a new, reimagined Return to Tiffany Love Bugs collection dawned on the jewelry world. The inspiration behind this charm is Reed Krakoff, creative director of Tiffany & Co. It was he who decided to experiment with both form and materials. The design of the decorations has also undergone changes; the romantic keys and hearts have been replaced by a variety of flora and fauna of the city garden.

    Krakoff supplemented the Tiffany & Co classics with new heroes and colored precious inserts: doves, butterflies and bees sit on colored amethysts, topaz transparent as the sky, and pale yellow quartz.This variety of materials reflects Reed Krakoff’s breadth of views on jewelry etiquette: yes for formal occasions, and yes for every day.
    Initially, the color scheme of the collection was rather restrained and combined in itself rose gold, silver and several types of enamel, mainly blue shades.

    By the way, did you know why exactly blue? More precisely, officially called Pantone number 1837 Blue. After all, the Tiffany color is also a legend! Charles Tiffany was inspired by a painting – a portrait of Empress Eugenie de Montijo, wife of Napoleon III.This woman was the biggest fashion icon of the 19th century. And when Tiffany saw her on the canvas, depicted in a luxurious blue dress, he realized – here she is, a gold mine! The numbers 1837 in the name of the color are in honor of the year that Tiffany & Co began operations.

    Epochs, aesthetic ideals, styles are changing – the only thing that remains unchanged is that any piece of jewelry bearing the Tiffany & Co brand is an example of impeccable taste and the highest quality. The catalog will help you join the ranks of the jewelry brand’s fans, just go to the Brandomania section and choose a piece of jewelry in the Tiffany style.

    Lyricist: Vinokur Daria

    Read also: Jewelry legends: Bvlgari

    jewelry from the collection “Jazz Age Glamor” by Tiffany & Co

    In 2013, Tiffany & Co’s new jewelry collection was inspired by the magnificent 1920s – a stunningly vibrant era with an incredible sense of style – The Age of Jazz. This collection, by the way, is called that way: JazzAge.

    Let’s take a closer look at this magnificence. The collection, in addition to the usual types of jewelry, includes spectacular rings, cufflinks, luxurious necklaces and exclusive tiaras. It should be noted that the pearl of the collection was the diadem with feathers, made of pearls and diamonds, which the main character wears in the film.

    Traditional materials for the Tiffany house are used in the manufacture of jewelry: platinum, gold, sterling silver, pearls, onyx and, of course, diamonds.Many jewelry uses floral motifs, and the combination in one piece of diamonds of the usual round cut and an oblong “baguette” shape allows you to get wonderful geometric flowers in the Art Deco style – traditional for the 1920s, these are brooches.

    The timeless classics of the elegance of the legendary ladies of Hollywood – diamonds and pearls! How exquisitely they emphasize the beauty of each other, while perfectly playing on contrasts: the soft light of pearl mother-of-pearl and the bright shine of the diamond facets.In the new collection, you will be amazed by the beauty of Tiffany pearl necklaces – these are strands of pearls, usually the length of the “rope”, which are interspersed with elements decorated with diamonds, and the most charming part of these jewelry is a tassel, assembled from short pearl strings, fixed in a “bowl” of diamonds. Anthem of luxury and beauty. We can say that these brushes are no less iconic element of the collection than the feathers of the “title” tiara.

    Bracelets with geometric patterns are magnificent, made from many rows of round-cut diamonds set in platinum.Diamonds act as a kind of canvas, and the pattern itself is lined with pearls. It should be noted the stylish Art Deco rings with black onyx, tanzanites, sapphires and yellow or white diamonds. Of course, the collection also includes diamond pendant earrings.

    It is worth recalling that the Tiffany collection also includes inexpensive, but no less luxurious sterling silver jewelry with onyx and pearls: these are pendants, pendants and rings, as well as a charming necklace with the same tassel made of black onyx beads.

    Tiffany – Jewelry –

    200 000 tenge


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