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  • “K” is King in Brand and Company Naming

    Guest post by Donna Vincent Roa

    The power of the letter “K” has always fascinated me.

    In college, one of my favorite adjectives was “kafkaesque,” a word with three “K” sounds.

    The first time I heard this word, it resonated with me, and I wanted to say it again and again. There was something special about it.

    “K” is the 11th letter in the alphabet and one of the least frequently used letters, but is believed to make people laugh and feel good. It’s a voiceless velar plosive and an oral consonant with air escaping through the mouth only. This cross-linguistic sound is represented in over 40 languages, from Bengali to Turkish to Kagayanen.

    Some people ask: “Why do we even need ”˜K’? Isn’t ”˜C’ enough?”

    Read the next paragraph slowly. We all should be aware of this letter’s history.

    The Etruscan alphabet – a slightly modified form of the Greek alphabet – merged with the Latin language of the Romans. The Etruscan language didn’t have a “G”, but a letter that sounded like “K.”

    Latin has both a “K” (written like “C”) and a “G.” The Greek gamma, the third letter of the alphabet, could be written as “<” or in a curved form like “C.” The Romans retained the Greek “K.” Interestingly, in Old English, the letter “K” was rarely used and often omitted.

    The Letter “K” in branding

    The other day I watched a short video by Sara Blakely – the inventor of Spanx brand products and a fellow Southerner – where she reflected on the value and edginess of the letter “K.” Spanx (ends in the hard “K” sound) delivers a great product that fills an important gap in the undergarment market.

    Having a great company and product name adds to market appeal and most likely has had a direct affect on the company’s million dollar sales record.

    Why is the letter “K” so strong in branding? Why are we drawn to this sound?

    “K” is good for branding. According to one author writing about brand names, those beginning with the letter “K” are easier to remember.

    “So, what is there in a name? Absolutely everything. It is one of the most important assets we have, providing instant recognition and a shorthand for our brand values. If we don’t understand the importance of our name, if we don’t nurture and cultivate it, and if we don’t manage it throughout the growth of the company, we are missing a very important trick and we could be in big trouble.”

    Think about these successful brands and companies: Kraft, Kellogg’s, K-Mart, Krispy-Kreme, Kimberly-Clark, Kroger, Kleenex, Kit, Kat, Kodak, Kool-Aid, Kotex, Kix, Karo, Kashi, Keds, Keebler, Kenmore, Kenneth Cole, KFC, Kia, Konica, Smuckers, Federal Express, etc.

    There are even 25 piano brand names that start with the letter “K.” That should tell you something.

    Kidzone calls “K” “a dependable letter,” while another site says that “K” represents extremes and notes that: “when a person with a ”˜K’ in their name enters a room, all know it.”

    George Eastman, founder of Kodak, also liked the letter “K” and believed it to be strong and incisive. When asked about the Kodak name, he said:

    “I devised the name myself. The letter ”˜K’ had been a favorite with me – it seems a strong, incisive sort of letter. It became a question of trying out a great number of combinations of letters that made words starting and ending with ”˜K.’ The word ”˜Kodak’ is the result.”

    Thirteen percent of companies in the 2011 top 100 brands start or end with a “K” or the “K” sound (hard “C” included) or have the sound in the middle of the name.

    In Bloomberg BusinessWeek‘s Top 100 Global Brands Scoreboard of the top 12, half have the “K” sound (i.e., CocaCola, Microsoft, General Electric, Nokia, McDonalds, Hewlett-Packard).

    Called the granddaddy of funny sounds by the Advanced Public Speaking Institute, the letter “k” is referenced by aging vaudevillian Willie Clark, the main character in Neil Simon’s “The Sunshine Boys. ”

    “Fifty-seven years in this business, you learn a few things. You know what words are funny and which words are not funny. Alka Seltzer is funny. You say ”˜Alka Seltzer’ you get a laugh … Words with ”˜k’ in them are funny. Casey Stengel, that’s a funny name. Robert Taylor is not funny. Cupcake is funny. Tomato is not funny. Cookie is funny. Cucumber is funny. Car keys. Cleveland … Cleveland is funny. Maryland is not funny. Then, there’s chicken. Chicken is funny. Pickle is funny.”

    “K’s are everywhere

    “K’s” are everywhere – even on the dollar bill. Well, not all of them (check yours!). The “K” in the black circle on the dollar bill signifies the Federal Reserve Bank in Dallas that placed the order for the bill.

    There’s even a Facebook page called “The Letter K.”

    As of last week, it had 2,838 “likes.” Under personal interests, the site lists “kites, kits, kittens and eradikating (sp) the letter ”˜c.’”

    Regrettably, I do not have a “K” in my name.

    Shonali Burke does.

    Donna Vincent Roa is a master strategist and communication rainmaker who designs and builds best-in-class communication portfolios. She is Managing Partner & Chief Strategist for Vincent Roa Group LLC, a small, woman-owned firm that specializes in communication about the earth and its people. She also blogs and can be reached at donna [a] vincentroagroup [dot] com.

    JPMorgan Chase & Co.


    The COVID-19 pandemic has significantly strengthened and accelerated many megatrends that were around even before that — from healthcare innovation to technology.

    We have Anastasia Amoroso here. She’s the head of Cross Asset Thematic Strategy at J.P. Morgan Private Bank.


    Thank you, Kim. Good to see you.


    Anastasia, what is a megatrend? And are we paying attention to them now more than ever?


    We definitely are paying more attention to the megatrends. And the way that I would define a megatrend, it is a durable trend that is set to change and shape and disrupt the world as we know it not only for the next couple of quarters, but for the next several years. So we’re not talking about trades here, but really trends that are going to develop and take hold over the next three, five and maybe even 10 years.

    And so there’s three megatrends that we focused on in particular this year, which is digital transformation, healthcare innovation and sustainability. And if you think about what’s taking place this year with COVID, not only have those trends been very top-of-mind for people, but they’ve been significantly accelerated by the COVID pandemic.

    And the reason why we care about them, Kim, is because a lot of the companies and a lot of the sectors that are tied to these megatrends are able to grow their earnings, grow their revenues and generate above market/above benchmark earnings growth, and hopefully, therefore, market returns as well. We’re certainly seeing that this year and we think there’s more to come.


    Let’s talk about healthcare. There’s been a lot of disruption during the pandemic but there’s also been a lot of innovation. What are some of the new and exciting developments you’re seeing?


    There’s a lot going on in healthcare. The speed of innovation and how it’s accelerating that’s really the key development in healthcare. So this is happening for two reasons. First of all is our in-depth, advanced understanding of human genomics, which we’ve not had before.

    But now, we can sequence the human DNA in less than 24 hours, and we got the genetic code of the virus, really, in a matter of weeks. So that’s really the first breakthrough. The second breakthrough is the artificial intelligence and how that could be applied to the data in healthcare.

    So when you combine the two — the understanding of a human body or a virus on a very genetic, molecular/cellular level — and when you combine that with the ability to compute a lot of data, what you can do is get to the breakthroughs that much faster and potentially have a lot more treatments to explore than you would have otherwise.

    So this has given a runway to a lot of breakthrough technologies in healthcare that we’re excited about. For example gene therapy, which is the ability not only to treat but potentially cure some of the genetic diseases. Then you got also cell therapy, which is often applied to cancer treatments and developing targeted cancer treatments that allow you to take a patient’s cells, reprogram them such that when they go back into the patient’s body, they can actually destroy cancer.

    And then the next frontier in healthcare, which has also been spotlighted by COVID, is this notion of precision medicine. We should be developing treatments that are the right treatment for the right patient at the right time. So we believe that the future of medicine is personal.


    I love that: “The future of medicine is personal.” What about forecasts for technology? For example the push for 5G on our cellphones?


    Well, technology transformation, the digital transformation, has also of course been accelerated by COVID. And there’s exciting trends like 5G, artificial intelligence, obviously developments in fintech. But for the last three years or so we’ve spent building out the 5G infrastructure, which allows us to potentially have mobile speeds that are a hundred times faster and latency that’s quite a bit lower.

    Well, what’s the big deal about that? The big deal about it is first of all, we can download our movies faster. And that’s why we’re looking forward to the launch of the 5G smartphones. And we think we’ll double the number of them that we buy over the next year. But the really big thing about 5G is that this is a key enabling technology that allows many other technologies to take off.

    Whether it’s connected cars, whether it’s large-scale factory automation or augmented reality. So clients often ask, “What is the killer app for 5G?” And I think we’ll see that materialize next year. And we’ll see it develop into what I call “the factory of the future,” which is factory run on 5G by robots and cobots that is producing everything automatically and digitally.


    And of course a hot topic, as evidenced by the election cycle, is clean energy. What could this mean for investors?


    Clean energy has been the spotlight in the markets this year and it’s performed really well, I think, in anticipation of what’s to come around the election. This is not only about politics here, those performances. This is also about the economics of clean energy. So regardless of the election outcome, when we look at the cost of electricity produced with wind and solar versus that produced with natural gas and coal, we see those costs of electricity converge.

    And in fact, over the coming year, it’s likely that it’ll be cheaper to build a new wind and solar electricity capacity than to run an existing coal plant. So this is a true inflection point in clean energy. And so yes, the government push towards clean energy globally is certainly helping, but also the favorable economics means that utilities are increasingly converting to renewables and clean energy. But even more important, is consumers and corporates. So if you look at the corporate commitment to renewable energy, it has grown significantly. You now have more than 242 companies worldwide that have committed to either carbon-neutral or 100% renewable targets. And that, I think, is what’s ultimately going to drive this renewable energy evolution, combined with the consumer. And I think that’s why some of those renewable energy companies may continue to surprise to the upside.


    Well, Anastasia, this has been great. Thanks so much for joining us today.


    Thank you, Kim.

    Tyco Fire Products

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  • Beautiful company logos: 25 logos of the most famous brands in the world

    Dmytro leiba Updated Loading. ..

    Company logos play an important role in their promotion and development. In the eyes of an attentive consumer, the corporate identity of a company decides a lot, if not everything. At different stages of their history, companies use different variations of their emblems, which emphasize their values, loyalty to tradition, community and other qualities.

    Often an emblem only symbolizes a product or quality that is already well known to a wide range of consumers. For example, the golden arch on the McDonald logo instantly suggests delicious Big Macs and fries.At the sight of the BMW logo, many people imagine a prestigious car, which indicates the high social status of its owner. Moreover, the logo forms the consumer’s opinion about the company and what it produces.

    We faced a difficult task – to select 25 best logos of companies. But we did it! The authors of some of the logos are unknown, while the names of several designers are associated with other emblems. Some companies changed their logos so often that we simply could not devote time to each variation and decided to concentrate only on the basic ones.The development of company logos is a reflection of the development of world culture and it is interesting to study this process not only from the point of view of design, but also from the point of view of history!


    Company founded: 1964
    Logo was created: 1971
    Logo designers: Carolyn Davidson (1971), Nike (1978, 1985, 1995)
    Company founders: Bill Bowerman, Philip Knight

    Nike history begins with the company importer of Blue Ribbon Sports, which in 1971 decided to expand its scope of activities and began to produce sports shoes, laying the foundation for the famous Nike brand. The legendary check mark on the company’s logo did not make much of an impression on one of the founders of Nike, Philip Knight, who said of it: “I don’t like this emblem, but I’ll get used to it.”

    The author of the logo was an unknown designer Carolyn Davidson, who received only 35 dollars for her work! Davidson’s emblem was inspired by the ancient Greek goddess of victory, Nike, and the tick symbolizes the movement and speed of this goddess. In 1978, Nike updated the logo, adding a bolder font and slightly relocating the checkmark.Nobody expected that the “checkmark” would become one of the most recognizable emblems in the world and become so much an autonomous symbol that in 1995 it even supplanted the name of the company from the logo!


    Year of foundation: 1886
    Year of logo creation: 1886
    Logo designer: Frank Mason Robinson (1886), Lippincott & Margulies (1969), Desgrippes Gobe & Associates, Turner Duckworth
    Company founder: John Pemberton

    The author of the legendary Coca-Cola logo is Frank Mason Robinson, who, by the way, had nothing to do with graphic design, but kept the accounting department of the company.The most prominent feature of the emblem is the Spencerian font, which was widely used in official documents and correspondence in the late 19th century. In 1890, the company made the emblem visually more complex by enlivening the lettering with serifs and swirls that resembled cherries hanging from the capital letters “C”. The new design did not catch on – which was quite predictable – and today we still associate the company with the beautiful old Robinson logo. Agree, you can hardly think of something better here!


    Year of company foundation: 1903
    Year of logo creation: 1903
    Logo author: Childe Harold Wills (1909)
    Company founder: Henry Ford

    It is noteworthy that Ford Motor became the third automobile company founded by the legendary Henry Ford . ..The first business went bankrupt, and Ford left the second company (which later became famous as the Cadillac brand). The original Ford Motor logo was an overworked circular icon with the name and location of the company. In 1927, the logo was redesigned to coincide with the release of the Ford Model A car: now the automaker settled on the familiar blue oval, which can be safely called a synonym for taste and style.


    Year of foundation: 1976
    Year of logo creation: 1976
    Logo design: Ronald Wayne (1976), Rob Janoff (1977), Apple (1998-2013)
    Company founders: Steve Jobs, Steve Wozniak, Ronald Wayne

    The history of Apple’s corporate identity begins with an ornate logo invented by co-founder Ronald Wayne.Wayne’s logo was inspired by Newton’s discovery of the force of gravity. The logo was adorned with the quote “Newton … The mind that eternally roams the unknown seas of thought … Alone” and the name of the company “Apple Computer Co.” Steve Jobs, however, was not happy with such a complex composition and demanded to change the logo to something “not so pretty”. So in 1977, Rob Janoff developed a beautiful new design featuring an apple and the word “Apple”. The new logo was aimed at a young audience and symbolized the computer’s unique ability to display colors.And so that the apple would not be confused with a cherry, it was decided to make it bitten.

    In 1984, with the release of the Apple Macintosh, Apple executives decided that the logo had already gained enough prominence to represent the company alone, without a brand name. This decision turned out to be correct. Since 1984, the company has not changed its legendary symbol, experimenting only with colors and shadows.


    Year of foundation: 1893
    Year of logo creation: 1898
    Logo design: Gould & Associates (1965), Landor Associates (1996), Arnell (2009)
    Company founder: Caleb Bradham

    destined to become one of the visual symbols of modern culture, is the founder of the company Caleb Bradham. The concept was so successful that it was only in 1962 that the logo underwent its first significant change, saying goodbye to the word “cola” in the name. So on the logo there was only the word “Pepsi” on a red-white-blue background (which, by the way, symbolized the cap from a Pepsi bottle). From 1971 to 2005, the emblem continued its path of simplification, each time becoming more minimalist and stylish.


    Year of foundation: 1926
    Year of logo creation: 1902
    Logo authors: Gottlieb Deimler (1909), Henrion Ludlow Schmidt
    Company founders: Karl Benz, Gottlieb Deimler

    But when it’s hard to believe the DMG (Daimler Motors Corporation) logo, invented in 1902, was not at all like the legendary three-pointed star that each of us recognizes today.Then it was an oval icon with the word Mercedes. Why Mercedes? That was the name of the daughter of the founder of the company, Gottlieb Daimler. And only seven years later, in 1909, Daimler registered the three-pointed and four-pointed stars as DMG trademarks. A three-pointed star was chosen as the brand’s trademark, which has become a symbol of the growing era of motor vehicles “on land, water and air”. So since 1910, a three-pointed star has flaunted on the radiator of all DMG cars.In 1916, it was decided to enclose the star in a circle: this is how the Mercedes-Benz logo known to us appeared.

    It should be noted that from 1916 to 1921 there was also an inner circle on the logo with the word Mercedes inside. The laconic silver star we know today, enclosed in a circle, was first introduced in 1921, but soon gave way to an emblem reminiscent of the design of 1916. In 1926, the two auto giants DMG and Benz & Cie merged. This is how the Mercedes-Benz brand was founded, the new corporate image of which was something in between the logos of the two companies: the three-pointed DMG star and the Benz laurel wreath.Along the inner edge of the circle were the words Mercedes and Benz. This design decision lasted until 1996, when the company realized that nothing could be better than the minimalistic DMG emblem of the 1921 model. And we totally agree with that!


    Year of foundation: 1940
    Year of logo creation: 1940
    Logo designer: Jim Schindler
    Company founders: Richard McDonald, Maurice McDonald

    McDonald was known as the McDonald’s Famous Barbeque at the very beginning of its starry journey.On the logo of 1940, burger lovers could see the name of the company, in which the word Famous (in translation – “famous”) was underlined twice. In 1948, the firm changed its name to McDonald’s Famous Hamburgers, and from 1948 to 1953, SpeDi’s chef acted as its visual image, until in 1960 it was replaced by the famous golden arches that formed the letter “M”. The arches were designed by Stanley Meston.

    But the adventures of the emblem did not end there. In 1968, the company simplified the M and made the McDonald’s lettering black.This composition lasted until 1983, when the company made a choice in favor of the logo, which today is unmistakably associated with the largest fast food restaurant chain in the world. On a red background, there was a white inscription and golden arches. In 2003, the slogan “i’m lovin’ it ”appeared under the letter“ M ”, which can be seen today on the packaging of the company’s products. As part of the 2006 redesign, McDonalds decided to keep the emblem as simple as possible, leaving only the golden M.


    Year of foundation: 1850
    Year of logo creation: 1890
    Logo author: Landor Associates (1969)
    Company founder: Levi Strauss

    Today, the Levi’s logo comes in two versions: a simple white lettering on a red background and an image with two horses.This logo is still used on Levi’s jeans patches as a symbol of their durability. The equally famous red emblem was only invented in 1940 in an attempt by the brand to stand out from other manufacturers. In 1969, Levi’s introduced its new bat-wing logo, which was designed by Walter Landor & Associates. Fans of the denim brand loved the new icon no less than the previous two.

    Burger King

    Year of foundation: 1954
    Year of logo creation: 1954
    Logo author: Sterling Brands
    Company founders: James McLamore, David R.Edgerton

    As the second fast food chain in the world, Burger King has managed to create a strong visual identity that is second only to McDonald’s Golden Arch. But, frankly, such an opponent is not ashamed to lose! It all started with a rather complex emblem, on which the king (the same Burger King!) Was importantly sitting on a burger. While this character is still used in the brand’s advertising, the logo itself underwent a major change in 1969 when the idea of ​​two halves of a bun was invented.This look was so successful that it remains the main element of Burger King’s corporate identity. However, in 1998 the emblem was refined: its composition was expanded with a blue circle and became more voluminous.


    Year of foundation: 1998
    Year of logo creation: 1997
    Logo designer: Sergey Brin (1997, 1998), Ruth Kedar (2000, 2010)
    Company founders: Larry Page, Sergey Brin

    The history of the Google logo begins in 1997, when one of the founders of the company, Sergey Brin, developed its design in the graphics program GIMP.It was a raw version of the modern Google logo. Then the logo was changed and an exclamation mark was added to it (in imitation of the Yahoo! logo). In 2000, designer Ruth Kedar refined the logo by removing the exclamation mark. The new logo served the company until 2010, gaining incredible popularity over 11 years. In 2015, the firm unveiled its latest logo to date.

    Warner Bros.

    Year of foundation: 1918
    Year of logo creation: 1923
    Logo author: Saul Bass (1972)
    Company founders: Albert Warner, Harry Warner, Sam Warner, Jack Warner.

    The shield familiar to every movie fan adorned (in one form or another) the emblem of the Warner Bros. throughout its history. This emblem first appeared in 1923: above the letters WB, which formed the shape of the shield, was a photograph of the film studio. In 1929, it was decided to abandon photography: now the words Warner Bros. were located above the WB abbreviation. Pictures Inc., and below it is the word Presents. In 1936-37, the film company removed all words from the image, leaving only a shield.In 1937, the shield became three-dimensional. This logo lasted until 1948, when a real revolution took place in cinema: the image became colored.

    In the period from 1948 to 1967, a voluminous golden abbreviation WB was located on a blue shield with gold edging. In order to best demonstrate the new color possibilities of cinema, it was decided to expand the shield and add brightness to the shades. In 1967, the emblem was expected to be drastically changed: a controlling stake in WB passed to the Seven Arts film company.The famous shield became simpler and more angular, and the name Seven Arts was located under it. In this form, the icon existed from 1967 to 1970. In 1970, the Warner Bros – Seven Arts film company became the property of the Kinney National Company, and the sign A Kinney National Company now flaunted above the shield. In 1972, Warner Bros. briefly used an emblem very similar to its old 1948 logo. In the same year, designer Saul Bass drew a new logo that lasted until 1984.The new emblem was significantly simpler than the previous variations: this time the letter “W” was stylized in such a way that it began to resemble three intertwined arched lines. In 1984, the company reverted to the 1948 blue and gold shield, but this time the colors were brighter and the composition more stylish. The film giant did not change this beautiful logo until 2013. Over the past few years, the emblem, while retaining its basic elements, has changed from film to film, becoming a field for experimenting with different color and animation solutions.


    Founded: 1911
    Logo Created: 1886
    Logo Designed: Paul Rand (1956, 1972)
    Company Founder: Charles R. Flint

    The IBM logo was born in 1924 when Computing-Tabulating -Recording Company changed its name to the more solid and sonorous International Business Machines. It is logical that the name change was followed by a renewal of the corporate identity: the ornate, difficult-to-understand CTR emblem of the 1911 model gave way to a new icon, on which the name International Business Machines was located in the shape of a globe.In 1947, the modernization of the computer giant required another revision of the company’s visual style. So the globe was replaced by the minimalistic IBM lettering, which remains the unchanged symbol of the company to this day. In 1956, designer Paul Rand made the acronym more “weighty”, emphasizing the reliability of the company and its high status. In 1972, in response to changes in the company’s positioning, Rand introduced a lighter, striped logo, this time symbolizing speed and agility.


    Company founded: 1958
    Logo was created: 1958
    Logo Credits: James Modarelli (1959, 1992), Danne & Blackburn (1974)
    Company Founder: US Government

    The first NASA logo dates back to 1958, when The US National Aeronautics Advisory Committee was reorganized into NASA. It turns out that NASA has not one, but as many as three emblems: a badge (the so-called “meatball”), a logo (“worm”) and a seal. The seal was approved by President Eisenhower himself, and then President Kennedy made some changes to it.


    Year of foundation: 1975
    Year of logo creation: 1975
    Logo author: Scott Baker (1987)
    Company founders: Bill Gates, Paul Allen

    The first Microsoft logo was created in 1975 and was used until 1979. The emblem was developed in accordance with the current design trends of the time. In 1980, the company opted for a simpler and more stylish logo: this time, the Microsoft lettering was placed in a single line. In 1982, the world saw an updated Microsoft logo with a fancy O. The new image was very popular with consumers, and its cancellation “to the archive” in 1987 caused a storm of indignation. The visual history of the brand continued with the laconic “Pacman logo” designed by Scott Baker: the slit between the letters “O” and “S” evoked associations with speed and rapid development. The heyday of the computer giant came in the late 90s and early 2000s, and its simple, even inconspicuous logo became one of the most recognizable design ideas in the world.


    Year of foundation of the company: 1920
    Year of creation of the logo: 1949
    Authors of the logo: Adi Dassler (1949), Kate and Adi Dassler (1971), Peter Moore (1997)
    Founder of the company: Adi Dassler

    Logo of the sportswear manufacturer Adidas shoes were designed by the founder of the company, Adi Dassler, who had the idea to decorate his shoes with three stripes. The emblem gained instant popularity and did not change over the years (only the shape of the stripes changed slightly).In the 60s, Kate and Adi Dassler invented another shamrock logo for clothing. In 1997, the firm introduced a cool new corporate symbol: three sloping stripes in the shape of a mountain, symbolizing the challenges the company faces and the goals it sets for itself.


    Founded: 1971
    Logo Created: 1971
    Logo Designed: Terry Heckler (1971, 1987, 1992), Lippincott and Starbucks International Creative Team (2011)
    Company Founders: Jerry Baldwin, Gordon Bowker, Zev Sigle

    In 1971, while looking for inspiration for their corporate identity, the founders of the coffee shop stumbled upon a 14th-century woodcut depicting a mermaid (siren) with two tails.This image was destined to become famous all over the world. Based on a rare find, Terry Heckler designed a nude siren emblem with a bizarre crown on its head. It is noteworthy that then the company bore the long name Starbucks Coffee, Tea, and Spices. Subsequently, Heckler improved his creation more than once. The first redesign dates back to 1987 when II Giornale and Starbucks merged into one company. Then, in 1992, Heckler refined the emblem once again: now the siren smiled shyly, and her crown and tails were less pronounced.The last changes were made in 2011, when the design team removed the outer circle from the logo, leaving only the image of a beautiful mermaid, and changed the background color from black to the now branded green. Such a bold step was justified by the fact that over the 40 years of the logo’s existence, the siren has become so strongly associated with the coffee brand that even people who prefer tea recognized it.


    Year of foundation: 1937
    Year of logo creation: 1939
    Logo authors: Franz Xavier Reimspiess (1938), Meta Design (2007)
    Company founder: German Labor Front

    Ferdinand Porsche held a competition for the best logo for the new Volkswagen car.The winner of the competition was designer Franz Reimspiess, who, incidentally, improved the engine for the Beetle in the 1930s. The original black and white logo included the VW abbreviation and the swastika, which was a reflection of the then dominant Hitler regime in the country. The second logo no longer contained a swastika and in its shape looked more like a wheel than a fan (as was the case with the previous version). After World War II, the carmaker was taken over by the British, who renamed it Beetle and redesigned the logo.The VW abbreviation remained, but the circle was not censored due to its association with the Nazi flag. But there were no buyers for the Volkswagen factory, and the company had to be returned to the German government. Over time, the company ditched the black and white color scheme, and the modern icon of the automaker is made in more friendly blue and gray tones.


    Year of foundation of the company: 1970
    Year of creation of the logo: 1958
    Author of the logo: Greg Silveria (2006)
    Founders of the company: Dee Hawk, Bank of America

    The first VISA emblem, which dates from the year of foundation of the company, the word VISA was arranged in two lines (the upper letters were in blue, and the lower ones in yellow). In 2006, the firm opted for a more visible and recognizable typeface. In 2014, the entire inscription became blue. The new logo now appears on all marketing and promotional materials for the company.


    Year of foundation: 1907
    Year of logo creation: 1900
    Logo author: Raymond Lowy (1971)
    Company founders: Royal Dutch Petroleum Company, Shell Transport & Tranding Company Ltd.

    The Shell icon has always been based on a shell, but with each redesign, the emblem looks less and less like its prototype.Back in 1900, the logo featured a simple black and white shell. In 1948 it was decided to paint the image in red and yellow shades. Since then, the icon has hardly changed. Over the course of several decades, only the position of the name of the oil company changed, but in 1999 it was decided to say goodbye to it as a superfluous element.


    Year of foundation: 1932
    Year of logo creation: 1934
    Logo author: unknown
    Company founder: Ole Kirk Christiansen

    The very first toy company logo from 1932 can be safely called a model of minimalism: it was a simple LEGO lettering.This is how the founder of the company, Ole Kirk Christiansen, paid tribute to his home town of Billund in Denmark. In 1936, LEGO painted its logo in bright colors, making it look like a toy itself. In 1950, the LEGO name was enclosed in a circle, along the outer edge of which was the inscription Billund Danmark. Three years later, in 1953, LEGO introduced a new logo with white letters on a red background. In 1956, the word System was added under the name of the company, and the LEGO lettering itself acquired a black outline to attract attention.In 1973, it was decided to abandon the word System, and the LEGO inscription acquired another, this time yellow, outline. The modern logo of the Danish toy company has been in use since 1998, bringing joy to millions of children around the world.

    Hewlett-Packard Company (HP)

    Year of foundation: 1939
    Year of logo creation: 1939
    Logo author: Landor Associates (1999), Liquid Agency (2008)
    Company founders: Bill Hewlett, David Packard

    Amazing, but the Hewlett-Packard logo has remained largely unchanged since its inception in 1939. In 2011, there was talk of making the logo dynamic by drawing diagonal lines through the letters H and P, but nothing came of it. In 2016, the logo was changed and now consists of four lines that symbolize the letters “HP”.


    Year of foundation: 1969
    Year of logo creation: 1969
    Logo author: Laird & Partners (2010)
    Company founders: Donald Fisher, Doris Fisher

    From 1969 to 1986, the logo of this popular clothing manufacturer was only the name of the company, without any additional elements.The title was then enclosed in a blue square. The audience liked this simple yet self-sufficient composition so much that an attempt to modernize the logo in 2010 caused a wave of indignation, and the company had no choice but to return to the old version.


    Year of company foundation: 1937
    Year of logo creation: 1934
    Logo author: unknown
    Company founders: Takeshi Mitarai, Goro Yoshido, Saburo Ushida, Takeo Maeda

    Few people know what was on the original logo of the Japanese company Seiki Kog Kenyudho was a depiction of the goddess of mercy, Cannon, who enjoyed great reverence among Buddhists.In honor of the goddess, the first camera of the Kwanon company was named. After an incredible commercial success in 1935, the company expanded its production and decided to renew its corporate identity. So in 1956 the famous red logo was released to all of us.


    Year of foundation of the company: 1916
    Year of creation of the logo: 1916
    Author of the logo: Franz-Josef Popp
    Founder of the company: Franz-Josef Popp

    The automobile company BMW (or Bayerische Motoren Werke GmbH) was formed as a result of the merger in 1916 two aircraft engine factories (Flugmaschinenfabrik by Gustav Otto and Rapp-Motorenwerke).The prototype of the well-known BMW badge is the round Rapp-Motor emblem, which featured a horse silhouette and the Bavarian flag with its recognizable blue and white pattern. This is how the BMW logo was born: two white and two blue quadrants enclosed in a black circle. After the end of the First World War, the company switched from serving military needs to producing cars, but its emblem has remained practically unchanged since 1917. The most noticeable transformation took place in 2000, when the logo received a three-dimensional effect, which, by the way, suits it very much!


    Year of foundation: 1909
    Year of logo creation: 1910
    Logo design: Lucien Bernhard, Professor Arno Drescher, Meta Design (2009)
    Company founder: August Horch

    The first Audi logo was an example of the art style -new and was used from the very foundation of the company until 1932.In 1932, the four interlocking rings appeared, which absolutely everyone will recognize today when Audi teamed up with DKW, Horch and Wanderer to cut costs in the face of the economic downturn. The rings symbolized the unity of the four firms that were now part of the Auto Union AG concern. In 1965, the concern was renamed Audi, followed by its takeover by the Volkswagen Group. For its 100th anniversary in 2009, Audi redesigned its emblem, giving it a more beautiful and sophisticated look.

    You can find more examples of beautiful logos here.

    What will your brand name look like?

    Needless to say, the Logaster online service has a huge database of icons in a variety of styles. Take a look and test several logo options before choosing the best one.

    SEO specialist of Logaster company. Publishes content related to design, promotion and startups to Hubspot, Hongkiat, Techradar and dozens of others.In his spare time he devotes time to studying the Japanese language.

    90,000 The secret meaning of the logos of the largest brands :: Shopolog.ru

    The logo is what the consumer should remember in the first place. Big brands spend huge budgets on logo design in order to get deeper in the minds of consumers. However, for some companies, a logo is not just a set of graphic elements, they have a hidden meaning. British plastic card maker Oomph has compiled a selection of 40 graphic signs that contain hidden meanings, references and visuals that you won’t see right away.

    Want to know what the biggest brands’ logos hide?

    FedEx advertises its speed and accuracy of delivery more than meets the eye, and actually promotes these qualities in its logo by hiding the arrow between the letters “E” and “X”.

    The handwritten typeface gives the logo of the French department store chain Galeries Lafayette a fresh and definitely French look. The typeface also pays tribute to the French tradition.The iconic Eiffel Tower is formed with two T’s.

    The logo of the Cologne Zoo Cologne zoo not only shows the outlines of a rhino and a giraffe in the elephant’s space. But also the two spiers of Cologne Cathedral are the city’s most recognizable landmark. This helped to make the logo specific and distinctive for Cologne.

    In the LG logo, the face is formed by the letters of the brand: “L” illustrates the nose, “G” forms the refined part of the face.

    The squares in the consulting company logo Eighty20 show the binary system for 1010000 and 0010100 – in other words, 80 and 20.

    Formula 1 is commonly known as F1. Black letter “F” and red graphic indicating speed on the speedometer. But where, then, is the number 1? Take a closer look at the white space between the two logo elements.

    The hidden meaning in the logo Gillette is rather difficult to determine, but if you look closely, you can see how sharply and clearly carved the letters “G” and “I”.This speaks of the sharpness and accuracy of the brand’s razors.

    The writers of the professional association “ The Guild of Food Writers ” write primarily about food, as the name implies. The logo design cleverly uses a spoon to create an ink quill image.

    The logo of the American software and hardware company Sun Microsystem s, symbolizing a computer, is made from a group of letters “U” and “N”, which in turn make up the letter “S”.Thus, the brand name “Sun” is hidden in the logo several times.

    Shaped Chocolate Hershey’s Kisses is one of the most popular in the USA. Its unique shape has been incorporated into the product logo. Looking closely, between the letters “K” and “I” you can see the same famous “kiss”.

    Ice Cream Chain Baskin Robbins offers 31 different flavors. Number 31 is composed of the pink colored portions of the letters “B” and “R”.

    The yellow circle in the Tour De France logo doesn’t just resemble the summer sun – it makes up the second wheel of the bike. The “R” in “Tour” was designed to look like a cyclist.

    Carrefour – to an intersection in France, which is why the two arrows were “painted” on the logo in the colors of France. The white space between them hides the letter “C” – the first letter in the company name.

    The charity British Blind Sport’s logo uses the colors of the British flag to promote its British heritage.The hidden implication is that the flag shapes both the rugby ball and the shape of the eye to represent sport and vision appropriately.

    Network equipment company Cisco was founded in San Francisco, which explains the name, but is also reflected in the logo. The blue lines not only represent an electromagnet, but also symbolize the city’s landmark Golden Gate Bridge.

    Fast food chain “ Jack in the Box ” originally combined the letters “O” and “X” in its logo so that they form a monogram in the shape of a fish.

    The letter “U” in the logo of the company Unilever is creatively “filled” with many different random images, but each of them actually represents some aspect of the company’s activities. For example, lips symbolize beauty and taste.

    The shape of the heart is clearly visible in the British Heart Foundation logo, but the continuing lines form a cardiogram of a healthy heartbeat.

    The letter “B” and the red circle of the logo of the American manufacturer of audio products Beats are positioned as a man wearing headphones.

    It is quite understandable and reasonable that the eagle – the national emblem – promotes the professional hockey club from Washington Washington Capitals . But that is not all. The empty space beneath it resembles the silhouette of Washington’s iconic building, the Capitol.

    The San Diego Zoo logo is shaped like an animal’s paw print.

    The letters “VA” in the logo Sony VAIO are analog signals, while the “IO” are the numbers 1 and 0 representing the digital signal.

    The logo of the London Symphony Orchestra, composed of the first letters of the words, looks like a conductor in shape.

    The Pittsburgh Zoo logo contains several hidden aspects: not only are the gorilla and lion looking at each other, resulting from the use of the white space left from the tree, but also the fish at the bottom of the tree.

    The original German company BMW produced aircraft engines, so the logo remains true to its history.The white sections represent a moving propeller, the blue sections represent the sky.

    This is a rare occurrence, but sometimes the hidden meaning can be a coincidence. So, in the logo Coca-Cola in the space between the letters “O” and “L” you can see the Danish flag. The company used this to its advantage with its advertising campaign in Denmark.

    The strange looking “E” typeface in the logo Eagle Consumables makes sense when you look closely – the shape of the letter resembles an image of an eagle.

    In the Museum London logo, the vibrant colors behind the text represent the geographic space of London as it has historically expanded.

    Gloves in the logo of the professional baseball club Milwaukee Brewers holding a baseball are made from the initials “M” and “B” .

    The white space in the center of the NBC logo creates the silhouette of a peacock, the different colors for its feathers.This symbolizes the pride of the channel for everything that they broadcast .

    The yellow underline arrow in the Amazon logo points to A through Z, the first and last letters of the English alphabet. This illustrates the variety of products that the online store sells. In addition, the arrow is shaped like a smile to symbolize customer satisfaction.

    The idea behind Pinterest is that users can pin clippings onto their custom online boards.Therefore, there is nothing surprising in the fact that the needle is inscribed in the letter “P” in the logo.

    When you first look at the Goodwill logo, you see a smiling face. But if you look closely, it becomes clear that this is just an enlarged version of the letter “G” from the inscription “goodwill” below.

    Canadian Railways VIA has subtly incorporated parallel lines in the logo that resemble railroad tracks, using white space on either side of the “I”.

    Roxy – Quiksilver women’s clothing line. Her logo reaches its audience using a heart that is assembled from two rotated Quiksilver logos.

    Shelter is a British charity that seeks to help the homeless and campaigns to instill the idea of ​​shelter in the minds of people. The letter “H” was made in the shape of a house.

    In the Northwest Airlines logo, a small arrow in a circle depicts a compass to demonstrate the brand’s navigational ability.In addition, the ingenious placement of the arrow turns the “N” into “W” – “west”.

    At first glance, the logo of the German tire manufacturer Continental looks incredibly minimalistic. But if you look closely, it becomes clear – the white space between the letters “C” and “O” creates a tire.

    The two T’s on the cheerful logo of the Tostitos brand of chips resemble two people, and a bowl of salsa sauce replaces the dot above the letter i. The design promotes the idea of ​​getting together to share chips.

    And some more interesting logos from Shopolog:

    I know the GreenLabs logo looks like an ordinary, boring tree, but if you look at the crown of the tree, you will see that you can recognize the brain in it. The logo emphasizes the great intellectual potential of the company’s employees and reflects the words “green” (green) and “labs” (laboratories) from the name.

    The Elefont logo looks like a regular letter, but don’t be fooled: the empty space inside the letter “e” looks a lot like a part of an elephant’s trunk.

    The Eight company has a very interesting logo, each letter here is made from the number 8.

    Toblerone is a chocolate company based in Bern, Switzerland. Bern is also called the City of Bears. Toblerone has incorporated this city name into their logo and if you look closely, you will see a silhouette of a bear.

    What interesting logos do you know?

    20 logos with hidden meanings.Part I

    Things are not what they seem. Especially those that we see so often that we stop paying close attention to them. The proof of this is the images of popular brands, which have become so everyday that the design findings that made these brands iconic are completely lost in this everyday life. Not to mention the second meanings and hidden messages left in them by thoughtful designers and their clients. Today, we will take a fresh look at – it would seem – well-known logos, about which, it turns out, we do not know so much yet.


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    FedEx advertises speed and accuracy of delivery far more than you might think – they promote these qualities with their very logo, which hides an arrow between the letters E and X.

    The yellow underline arrow in the Amazon logo points from A to Z, which illustrates the wide range of products that the online store sells.Also, the symbol is in the form of a smiley, hinting at a satisfied customer.

    The essence of the Pinterest service is for users to “pin” the “clippings” they like from anything to their virtual custom board. So it’s no surprise that a pin is inscribed in the P of the logo.

    The hidden message of this logo is how sharply the letters G and I were “cut off” – this symbolizes the sharpness and precision of Gillette blades.The dot above the i looks like a cutter at all.

    The Cicso company is based in San Francisco, which explains its name, but the origin is also reflected in the logo: a series of lines personifies the electromagnetic wave, as well as the iconic architectural object of San Francisco – the Golden Gate Bridge.

    The yellow circle in the Tour De France logo symbolizes not only the summer sun – it is also a bicycle wheel.And the r in Tour is expertly styled as a cyclist.

    The Toblerone brand originates from the Swiss city of Bern, also known as the City of Bears. Have you noticed the bear lurking in the silhouette of the mountain?

    The two letters of the brand’s name form the face that can be seen in the LG logo, but to some, this face looks familiar – it resembles a slightly modified Packman.

    The tire manufacturer Continental’s logo looks terribly minimal at first glance, but the blank space in this minimal logo is definitely not accidental.Look closely and you will see that the air between the letters C and O forms a tire.

    Prior to becoming part of Delta Airlines, Northwest Airlines had a stunningly creative and original logo. A small arrow in a circle forms a compass to showcase the brand’s navigational capabilities. It is also well-arranged with the letter N so that it reads like the letter W.

    The Zoo in Cologne not only wittily presents the giraffe and rhinoceros in the negative space of the elephant, but also the two columns of the Cologne Cathedral, the city’s most recognizable landmark.

    The handwritten script gives the Galeries Lafayette department store chain a stylish and unmistakable French look, but also pays homage to its French founders. The two T’s in Lafayette’s name form the silhouette of the iconic Eiffel Tower.

    The bright spots of color in the Museum of London logo represent the expansion of London’s geographic area throughout its history.

    Formula 1 is commonly known simply as F1.It would seem that a black F and a red pattern symbolizing speed are quite good. But take a closer look at the space between these two elements. Cool, yeah?

    The Baskin Robbins line of ice cream comes in 31 different flavors, and the number 31 is embedded in pink in the initials BR.

    Canadian Railroad Company VIA, using the white space around the letter I, very carefully incorporated two parallel lines in the logo, referring to the rails.

    Shelter is a British charity that fights homelessness and tries to give people a roof over their heads. The logo also reflects this idea – the letter h looks like a house in it.

    Roxy is a Quiksilver womenswear line and its logo reaches the hearts of its audience using the heart symbol. But what you probably didn’t notice is that the heart is formed by two expanded Quiksilver logos.

    The letter U in the Unilever logo is creatively filled with sundries and seemingly random images. But in reality, each icon used represents an aspect of the company’s business. For example, the symbol for recycling symbolizes sustainability, and the lips symbolize beauty and taste.

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    15 famous logos, the hidden meaning of which we did not know

    It is always interesting to know that the logos of our favorite companies carry much more than just beauty and laconicism.It turns out that almost every line, its length, thickness and color play an extremely important role here.

    Bright Side chose 15 logos that are recognized all over the world. They have a meaning that we have not noticed before.


    Many people tend to think that the logo of the Korean conglomerate Hyundai is the first letter of its name, nothing more. In reality, the letter H symbolizes two people shaking hands (on the one hand – the client, on the other – the representative of the company).


    The name of the network of sports stores Adidas was formed on behalf of their creator, Adolf Dassler. The logo changed several times, but always included three stripes. At the moment they are tilted and form a triangle – a mountain. This is a symbolic representation of the obstacles that all athletes must overcome.


    Rob Yanov, the designer behind the Apple logo: “I bought a whole bag of apples, put them in a bowl and drew them for a week, trying to simplify the details.Biting off the fruit was part of the experiment, and by coincidence, bytes (bite translates as ‘bite’) turned out to be a computer term. ”

    Sony Vaio

    The first two letters of the Sony Vaio logo make up a wave representing an analog signal, and the last two resemble 1 and 0, which are digital signal symbols.


    At first glance, the Amazon logo does not hide anything unusual, but it helps to understand the philosophy of the brand.The yellow arrow resembles a smile: Amazon.com wants customers to be happy. The arrow also connects the letters A and Z, hinting that this store has absolutely everything – “from A to Z”.

    Baskin Robbins

    The pink parts of the “BR” make up the number 31, which is the number of flavors that Baskin Robbins ice cream has historically had.


    Many people compare the logo of the Japanese automaker Toyota with the head of a cowboy wearing a hat. In reality, it is a stylized eye of a needle with a thread threaded through it.This is a kind of hint at the past of the company, which was engaged in weaving looms during its formation. However, the logo has one more little secret: some of its parts make up the letters of the word Toyota.


    Continental is a car tire manufacturer. One of these can be seen in the first two letters, which create a perspective view of the wheel.

    Formula 1

    If you look closely at the empty space between the letter F and the red stripes, you will notice the number 1.The logo conveys a sense of speed.


    A needle is hidden in the logo of the popular Internet service Pinterest, whose users can collect their favorite images and “pin” them to their online board. Take a closer look at the letter P – it is its sharp “leg” that is stylized as a needle.


    The letter B and the red circle of the logo of the American manufacturer of audio products Beats are positioned as a person wearing headphones.


    Toblerone is a chocolate company from the Swiss city of Bern. It is also called the city of bears. This is why Toblerone has included the silhouette of this animal in their logo.


    The history of BMW began with aviation and the company logo remains true to its roots. Contrary to the opinion that the center of the BMW logo is the blades of a rotating propeller, this is just a fragment of the flag of Bavaria, they have it in a box.


    The main symbol of the logo of the South Korean electronics manufacturer LG is a stylized face of a smiling man.According to the official brand description, this composition indicates the company’s commitment to maintaining “human” relationships with all customers.

    At the same time, the LG logo has been compared to the face of the hero of the computer game Pac-Man for many years.


    Elephants are known for their exceptional memory. It has been proven that these animals can remember faces and events. This is why the Evernote note service has an elephant in its logo. Moreover, the corner of his ear is bent, as is customary to fold the corners of the pages.Don’t forget about anything with Evernote Notes.


    This is a rare occurrence, but sometimes the hidden meaning can be a coincidence. So, in the Coca-Cola logo in the space between the letters O and L, you can see the Danish flag. The beverage maker used this to its advantage with its advertising campaign in Denmark.

    Clothing brand logos in pictures: list, names, history, photo

    Clothing brand logos are interesting because each of them has its own incredible story.They may be simple, but they are recognized by millions of people around the world.

    In this article, we will look at the logos of the most famous clothing brands, their meaning and history of appearance. Perhaps they will inspire you to create your own masterpiece.

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    Read also: How to make a logo yourself

    Logos of famous clothing brands

    Consider the logos of famous brands of sportswear, men’s, women’s and children’s clothing.

    Sportswear brand logos


    The Nike logo, a simple swoosh, has its own name – Swoosh. It was developed in 1971 by student girl Carolyn Davidson, for only $ 35. She provided company founder Phil Knight with several logo designs for athletic shoes, but he chose the discreet checkbox. He was bribed by the simplicity of the sign, and he believed that over time, consumers would like it more and more. Flexible, dynamic, simple – the tick is now recognizable all over the world.In fact, she symbolizes the wing of the goddess of victory Nike (Nike), who inspired the warriors to new feats. So now her “wing” inspires athletes around the world for sporting feats.


    The company uses not one logo, but several, but they are all well recognizable. But the most beloved sign of the brand’s fans is the three-stripe shamrock, which appeared in 1971. Prior to that, the brand’s products had just three stripes that were not even registered as a trademark.

    The trefoil logo symbolizes the variety of sportswear that the brand offers.

    In 1994, with the expansion of the line of sportswear, another logo appeared, symbolizing the mountain, the obstacles that athletes have to overcome.

    In 2005, another brand name appeared – a circle with three stripes. Now it stands for the Style line – clothes for everyday wear.

    Now the company uses all three signs in different clothing lines – and they are all well known to the fans of the brand.

    Under Armor

    This high-tech sportswear and equipment brand started out as a simple startup. The name of the brand appeared by accident, thanks to a reservation by the brother of the founder of the company, Kevin Plank (originally it was – Body Armor).

    The recognizable brand mark is nothing more than a monogram, the first letters of the words of the name, U and A, are successfully connected.


    An Italian sportswear brand that is easily recognizable by its logo – a man and a woman sitting with their backs to each other.

    Their silhouettes symbolize not only that the brand produces both women’s and men’s sportswear. It is also a symbol of unity of purpose.

    The brand is loved by many sports teams around the world. Yes, and you yourself, while walking around the shops, be sure to stop your eyes on the products of this company.


    This is a Russian brand operating in a low price segment, while offering good quality clothing. The brand logo is well known to those who visit Sportmaster stores.

    Stylish brand logo – stylized letter “D”. The sign denotes flexibility and striving forward.

    Topic article: The best logo maker

    Logos of brands of men’s and women’s clothing


    The English brand of menswear has long wore a very recognizable, original logo, developed by its creator Thomas Barbery, and slightly modified by designer Fabien Baron. A knight on horseback fully armed, with the letter B on the shield: courage, strength, swiftness – all truly masculine qualities in one picture.

    In 2018, the brand changed its logo to a monogram: the intricate letters B and T are the initials of the company’s founder.


    The fashion house Zara uses a very simple lettering logo, the name of its company.

    In January 2019, the brand changed its logo, and this metamorphosis was perceived negatively by many experts and consumers.

    The font has changed, and the letters go over each other, intertwine.The result is a logo with a slight retro touch, in which one can guess a reference to fashion magazines from the 70s.


    The logo of the world famous fashion house can be recognized from a thousand.

    This is a monogrammed logo: skillfully intertwined two Cs that unfold in opposite directions. These are the initials of the founder of the fashion house – Coco Chanel. The logo first saw the world in 1925 – it was placed on perfume bottles. Then the logo “migrated” to other products of the brand.

    It is worth noting that this approach – a monogrammed logo that plays up the initials of its founder – is the most common logo in the fashion industry.

    Read also: How to find clothing suppliers for an online store


    The crocodile logo is recognizable all over the world. It appeared in 1933. The founder of the company, Jean Rene Lacoste, was originally engaged in the production of tennis shirts, and at the same time he was engaged in this sport.He even had a sports nickname – Alligator. One of Lacoste’s friends drew an alligator as a joke, and this little crocodile became the brand’s logo.


    The French luxury clothing brand has an interesting logo that is sometimes used as a print.

    A harnessed carriage and coachman can be seen on the logo. The corporate brand color is orange. According to the founders, the mark shows how the brand has evolved over time.At the same time, he kind of hints at the aristocratic nature of the trademark.

    True, on the brand’s shoes and clothes, you can often see just the letter “H”.

    Emporio Armani

    This is a label that is part of the Giorgio Armani brand. If the brand itself has a simple logo – the name of the company, black letters on a white background, then the Emporio Armani label has a more interesting logo.

    This is a striped eagle that has spread its wings and looks to the right. It depicts the letters GA.There are many versions of the meaning of the logo, but the most common one is that the eagle stands for freedom, high quality and brand excellence.

    In any case, the eagle is very recognizable (and people often try to fake it).


    The logo of this fashion house features Medusa the Gorgon, a character from ancient Greek mythology.

    The idea of ​​the logo belongs to the very founder of the fashion house – Gianni Versace. He adored mythology, and the image of the Gorgon seemed successful to him.A woman should be the embodiment of fatal attractiveness – this is the message behind this logo.

    Interesting: What is branding and why is it needed

    Logos of brands of children’s clothing

    Logos of brands of children’s clothing are interesting because they reflect a special approach to the children’s audience. They are made in bright colors, often using hand-drawn, “cartoon” characters.


    This is a relatively young brand of children’s shoes, which appeared in 2007.But the brand is already trusted by many parents in the CIS countries.

    The brand logo is typically childish: it is a puppy looking at something with interest.

    A funny character – the embodiment of childish curiosity and spontaneity.


    This company produces products for children from birth to 3 years old, including clothing. One of the most famous children’s brands in the world comes from Italy.

    The name of the brand is translated from Italian as “grain” (as the founder of the company affectionately called his first child).And if you look closely at the shape of the logo and the way the inscription goes, you can see the outlines of a grain of wheat.


    Young Italian brand of clothing for children under 14 years old. Known for affordable prices and comfortable, practical casual wear.

    The brand logo is its name, as if written by a child’s hand, in blue and pink felt-tip pen (typical “childish” colors for boys and girls).

    Little Pieces

    The Danish brand of clothing for children and teenagers uses a simple logo.The last letter in the word “little” seems to turn into a thread, or a lace tied with a bow. Perhaps this is a reference to the ribbon in the hair of girls, or to that difficult skill that we learn in childhood – the skill of tying shoelaces.

    All logos of clothing brands are different. Each has its own story and meaning. They also have something in common: for example, the logos of fashion houses for women’s and men’s clothing are often a monogram of the initials of the founder or the name of the company, written in a special font.Sports and children’s brands are brighter and more interesting – because they have a special target audience.

    Which clothing brand logo do you personally like? Let us know in the comments!

    90,000 Car emblems of different brands

    Every day thousands of cars pass by us, each of which bears on its radiator grill the family mark – the emblem of the car. But have you ever wondered why the creators of car companies chose this particular combination of letters, numbers and symbols? If not, then it’s time to learn more about it.And in order not to offend anyone, let’s start with the car company, which comes first in alphabetical order.

    Major Automotive Emblems of the World


    The Japanese company Acura by automotive standards was formed quite recently, therefore the emblem of the brand does not have any ancient history. The brand logo is stylized under the letter “A” and its appearance resembles a caliper. Styling for this device was chosen for a reason. A caliper is used for the most accurate measurements, which should highlight the technical excellence of Acura vehicles.

    Emblem Acura

    Alfa Romeo

    But the logo of the Italian company Alfa Romeo has a much more ancient and entertaining history. One part of the car’s emblem is a red cross on a white background. It is this element that has long been depicted on the coat of arms of the city of Milan, from where it was borrowed by the artist Romano Cattaneo, who at one time received an order to develop the logo of the Milan automobile company A.L.F.A. The second part of the emblem, representing a snake devouring a person, is an exact copy of the coat of arms of the Visconti dynasty.Over time, the Alfa Romeo emblem has changed slightly, but these two elements have remained unchanged at all times.

    History of the development of the Alfa-Romeo emblem

    Aston Martin

    The eagle wings, which are the emblem of the British company Aston Martin, were chosen as the symbol of the brand in 1927. The founders of Aston Martin originally planned to produce high-speed cars, so the stylized wings of one of the fastest birds on our planet came in handy.

    Emblem Aston Martin


    The famous rings of the German company Audi were presented to the world in 1932. The four rings marked a close relationship between Audi, Horch, DKV and Wanderer, which were merged into the Auto Union automobile union. After the end of the war, almost all the companies that were part of the union ceased to exist, but they still did not forget about the four intertwined rings. They became the emblem of cars produced by Audi, which was revived in 1965.

    The famous Audi emblem


    The winged symbol is not unique to Aston Martin. Fenders encircling a large B can also be seen on the emblems of British luxury limousine maker Bentley. As conceived by the creators, this car emblem was supposed to emphasize the speed, power and independence of Bentley cars.

    Emblem Bentley


    The emblem of the BMW company, which is a circle divided into four equal sectors, has an aviation past, since the history of the creation of the BMW concern is directly related to the production of aircraft and aircraft engines.The logo of the German company resembles the rotating propeller blades of an airplane, and the corporate blue and white colors are chosen in honor of the Bavarian flag, which is dominated by these colors.

    BMW emblem


    But the same colors on the emblem of the Chinese company BYD have nothing to do with automotive history. In fact, the Chinese simply copied the BMW logo, but divided it not into four, but only into two equal parts. So even without plagiarism when creating car emblems is not complete.

    BYD emblem


    The founders of the French company Bugatti chose a pearl-shaped oval for their company emblem, which is framed by sixty small pearls around the perimeter. Inside the oval are the initials of Ettore Bugatti, who founded the famous French company, and the word Bugatti.

    Emblem Bugatti


    The emblem of the American company Buick initially also had only the name of the company itself.But in 1930, the logo underwent significant changes and at the moment it consists of three shields, borrowed from the family coat of arms of the Scottish automaker David Dunbar Buick.

    Buick Emblem


    The emblem of the Cadillac company is also stylized under the coat of arms. In this case, the Americans paid tribute to the merits of the Frenchman Antoine da la Mot Cadilac, who founded Detroit in 1701, which is now rightfully considered the capital of the American automotive industry.

    Emblem Cadillac


    But the history of the creation of the Chevrolet logo is much more prosaic. According to one version, a similar cross on the wallpaper in a hotel room was seen by William Durant, who founded an American company named after automotive engineer Louis Chevrolet. According to another version, the butterfly cross was drawn by Durant at lunch. One way or another, but this famous car emblem has been used for decades and has become recognizable all over the world.

    History of the Chevrolet



    The emblem of the cars of the Chinese company Chery is not yet so recognizable, but it looks no less interesting. Two letters “C” on both sides surround the letter “A”, which, in fact, is an abbreviation of the full name of the company – Chery Automobile Corporation. But there is also a different opinion on the origin of the logo of the Chinese company. If you look closely, you can see that the Chery emblem is very reminiscent of the emblem of the Japanese company Infiniti, which, according to the creators, should be associated with the road that goes to infinity.So it is possible that in this case, the Chinese simply borrowed a good idea.

    Chery emblem


    The emblem of the American company Chrysler was originally a five-pointed star inscribed in a pentagon. This logo had to reflect precision and craftsmanship. But then the management of the company thought that the famous pentagon was outdated and did not reveal the ideology of the brand. Now, instead of it, the winged emblem has appeared on Chrysler cars, and dynamism and modernity have replaced precision and craftsmanship.

    Chrysler Emblem


    The famous “herringbone” from the French company Citroen is actually a schematic representation of the teeth of a chevron wheel. It was with their release that the founder of the French company Andre Citroen began his ascent to the heights of the automotive industry.

    Emblem Citroen


    The Korean company Daewoo cannot boast of such a rich history, therefore its emblem is banally stylized as a seashell.

    Emblem Daewoo


    Entered the Romanian company Dacia even easier. They simply wrote the name of the company on the shield-shaped blue car emblem. And soon even the stylized shield was gone. Only a small silvery emblem remained, on which the name of the company was ingeniously applied.

    Dacia emblem

    And this, by the way, is far from the only case when automobile companies prefer the most ordinary inscription to emblems and intricate symbols.This is what the founders of FIAT



    Fiat emblem

    and Ford. Over the long period of existence of these car brands, the font used to write the names of the companies and the background of the emblems have changed many times, but the essence of the logos has remained unchanged.


    Ford emblem


    The Hummer emblem is also nothing unusual. It’s just a name, which is quite justified for an army SUV.

    Emblem Hummer


    And the creator of Honda, Soichiro Honda, limited himself to the capital letter of the company’s name, which was reflected in the emblem, which has been adorned with Honda cars for many years.

    Honda Emblem


    Lexus did the same. They just wrote the letter “L” in the oval. And buyers liked this solution quite well. The young brand quickly became recognizable in almost all regions of our planet.

    Lexus emblem


    There are also European companies whose logos are made in a similar style. The Spanish Seat logo, for example, is a stylized “S”. Only occasionally do the Spaniards change the background, which depicts the capital letter of the name of the Seat company, or its font.

    Seat emblem


    And they are not afraid of confusion with the logo of the Japanese company Suzuki. It also depicts the letter “S”, which is the capital letter of the surname of the founder of the Japanese company Michio Suzuki.It is possible that confusion does not arise for the reason that the letter in the logo of a Japanese company, as the Japanese themselves believe, is very similar to the kanji character.

    Suzuki Emblem


    The letter “H” written in italics is also on the emblem of the Korean company Hyundai. But the Koreans themselves assure that this is not only the first letter in the name of the company, but also a kind of symbol of people holding hands, which should emphasize the desire of the Korean company for mutually beneficial cooperation with its partners.

    Hyundai emblem


    Compactness and convenience – these qualities are emphasized by the emblem of Daihatsu cars.

    Daihatsu emblem


    But a drop of water, carefully supported with two hands, is designed to evoke associations with purity and lightness.
    This is the logo chosen by the Chinese company Denza.

    Denza emblem


    And the Chinese from Geely assume that buyers will associate the emblem of their company with aristocracy and practicality.

    Geely Emblem

    Great Wall

    What did the creators of the Chinese Great Wall want to say with their emblem? Their idea was to show that sooner or later not the largest Chinese company will become a real automobile wall – huge and indestructible.

    Great Wall Emblem


    The creators of the American company Dodge went even further, choosing the emblem with the image of the twisted horns of a mountain ram to mark their cars.Assertive as a ram – at all times, Dodge cars were one hundred percent consistent with this slogan.

    Dodge Emblem


    The animal theme is reflected in the emblems of domestic manufacturers. The famous deer depicted on the GAZ logo was taken from the coat of arms of Nizhny Novgorod.

    Gazikov emblem


    And since we are talking about domestic cars, we cannot fail to mention the UAZ SUVs, which bear the emblem in the form of a stylized Volga gull on their radiator grill, and AvtoVAZ products, which for a long time carried the image of a boat denoting a connection with the Volga River, on the banks of which the Volga plant was built.

    And this is UAZIKOV

    The image of a rearing stallion was originally adorned on the fuselage of the aircraft of the famous pilot Francesco Baracca, who later presented this symbol to the founder of the legendary Ferrari company, Enzo Ferrari. Since then, a golden background and national colors of Italy have appeared on the emblem of Ferrari cars, but the famous prancing stallion has remained unchanged.

    Ferrari emblem


    The reared horse can also be seen on the emblem of Porsche cars.The image of a graceful animal was chosen by the Germans for the simple reason that it is the horse that is considered the symbol of the city of Stuttgart, which is the birthplace of the famous German cars. And the black and red stripes framing the black stallion are taken from the coat of arms of the Kingdom of Württemberg, of which Stuttgart is the capital.

    Porsche Emblem


    With the Isuzu logo, everything is much simpler. It represents a stylized letter “I”, but the Japanese themselves put a deep meaning into this seemingly simple designation.In their opinion, the emblem and its color should symbolize the openness to the world and the warmth of the hearts of the company’s employees.

    Emblem Isuzu


    Well, with the fact that the wild cat, which is the emblem of Jaguar, symbolizes, everything is clear and so. Power, grace and beauty – all these qualities are characteristic not only for real jaguars, but also for cars of the glorious British brand. Meanwhile, a graceful cat has not always been a symbol of Jaguar. Believe it or not, the British company used to be called Swallow Sidecar.Taking into account the fact that in translation from English the word “swallow” means “swallow”, it is not difficult to guess that it was she who was originally the symbol of luxury British cars. Why did the name change? During the Second World War, most Europeans began to associate the SS abbreviation not with the name of an automobile company, but with the troops of Nazi Germany. This led to the change of the historical name to a more euphonic one, which has survived to our times.

    Jaguar Emblem


    And at first Jeep cars did not have any logo at all.An army SUV simply didn’t need it. And only then they began to install something on the Jeep that could be mistaken for a corporate emblem. At the moment, it shows two circles and seven vertical rectangles that unambiguously resemble the front of an American car.

    Jeep Emblem


    The emblem of KIA cars is an oval in which the name of the company itself is inscribed. This shape of the logo, symbolizing the globe, speaks of the desire of the Korean company to become one of the leaders in the global automotive industry.This aspiration is supported by the red color of the emblem, which is associated with the warmth of the sun and constant forward movement.

    Emblem Kia


    The Italian company Lamborghini has a completely different task – to produce small-scale and fabulously expensive supercars. And the bull that flaunts on the Lamborghini logo, just in time, emphasizes the strength and power of cars from the Italian company. And to the tractors, from the production of which the founder of the Italian company Ferucho Lamborghini began, the hardy animal approached in the best way.

    Lamborghini Emblem


    The four-spoke steering wheel with a blue flag with the company’s name in the background is the emblem of the Italian Lancia. But it should be noted that over the years of its existence, the corporate emblem has changed significantly. The corporate blue background remains, but most of the elements from the emblem have practically disappeared.

    Evolution Lancia

    Land Rover

    The Land Rover emblem looks even simpler.According to one of the versions, the oval shape of the logo appeared thanks to the imprint from a can of canned food. It was in this oval that the name of the company was inscribed. And small “birds” on the corporate emblem arose due to the fact that earlier the words in the name of the British company shared a symbol in the shape of the letter “Z”. And even if the Land Rover emblem does not pretend to be particularly sophisticated, this does not prevent it from being recognizable even in the most remote corners of our planet.

    Land Rover Emblem


    The Ukrainian LAZ is less famous, therefore, its emblem in the form of the letter “L” was seen mainly by residents of the post-Soviet space.The corporate logo of the Ukrainian company, which is remarkable, is very similar to the logo of the Japanese Acura. But in this case, it is hardly worth talking about some kind of borrowing. Painfully different products are produced by these companies.

    Emblem Laz


    The logo of the Chinese company Lifan is also not so common so far. It shows three sails. Why exactly are they? Everything is very simple. To sail in full sail – this is how the name of the Chinese company is translated into Russian.

    Lifan emblem


    The Lincoln emblem is a stylized compass pointing to all directions. Earlier, when American cars were in demand around the world, such an emblem was quite appropriate. But now Lincoln is losing ground even in its native American market.

    Lincoln emblem


    On the emblems of Lotus cars, we can see a bright yellow circle that resembles the sun, and a triangle in British Racing Green, inscribed in the circle.The name of the company and the letters A C B C are inscribed in the triangle itself, which are nothing more than the initials of the creator of the British company Anthony Colin Bruce Chapman.

    Lotus Emblem


    The famous trident of the Maserati emblem is also depicted on the emblem of the city of Bologna. It was there that the production of these wonderful cars was started.

    Maserati Emblem


    Another luxury car manufacturer, Maybach, has chosen two different-sized “M” letters for its logo, which were an abbreviation for Maybach Motorenbau during the formative years of the brand, and are now reborn as an abbreviation for the phrase Maybach Manufaktur.

    Maybach Emblem

    Mercedes Benz

    But the history of the creation of the corporate emblem of the Mercedes Benz company is much more romantic. Gottlieb Daimler, one of the founders of the German company, drew the famous star on one of the greeting cards as a child. Even then, a talented child dreamed that the same star, which is a symbol of prosperity, would flaunt over the roof of his car plant. Many years later, it happened. But there is another opinion.Many automotive experts believe that the three-pointed star represents the three people who gave birth to the Mercedes company. These are Wilhelm Maybach, Emil Jellinek and Mercedes Jellinek.

    Mercedes Benz emblem


    And there is no consensus about the history of the Mazda emblem either. Someone thinks that the Japanese borrowed the image of the letter “M” from the coat of arms of the city of Hiroshima, while others believe that the logo is a stylized tulip flower, which is the embodiment of softness and flexibility.

    Emblem Mazda


    The stylized M can also be seen on the Mercury emblem. But in fact, the corporate logo of an American company acquired its modern look relatively recently. Initially, the Mercury logo depicted the head of the ancient Roman god Mercury, which is a symbol of speed and eloquence.

    Mercury Emblem


    British MG and Mini did not philosophize for a long time when developing a corporate logo.The founders of MG inscribed their company name in a regular octagon.




    The creators of Mini placed the name in the center of the circle, which is framed on both sides by stylized wings.

    Mini Coopers emblem


    The emblem of Japanese cars Mitsubishi is the result of the merger of the family crests of two ancient Japanese families. Three diamonds from the Iwasaki clan and three oak leaves from the Tosa clan are currently perceived as three diamonds, since this is how the name of the Japanese company is translated.

    Mitsubishi Emblem


    The name of the Japanese company is currently ingeniously written on the Nissan logo, but initially it was a red circle, which symbolized the rising sun, and a blue rectangle crossing it with the company’s name inscribed in it, which personified the sky.

    Emblem Nissan


    The Opel logo, a circle with a stylized lightning bolt, was chosen by Adam Opel as a tribute to the Blitz truck, which has been in production for over thirty years.It was his successful sales that became the key to the sustainable development of Opel, which at first specialized in the production of bicycles and sewing machines, and only then began to produce the cars we are accustomed to.

    Opel emblem


    Peugeot also started the production of bicycles. The lion that adorns the emblem of the French company was borrowed by the famous jeweler Justin Blaser from the flag of the province, where the small Peugeot manufactory was originally located.Over the years of its existence, the lion’s emblem has changed several times – the lion reared up, opened its mouth, turned in the other direction. At one time, only a lion’s head was depicted on the emblem.

    This is how the modern Peugeot emblem was born


    The Pontiac logo has changed much less during its existence. Initially, the emblem depicted an Indian wearing a characteristic headdress, but in the fifties of the last century, the Pontiac brand name underwent a major change and began to resemble a red-painted arrow.

    Pontiac Emblem


    Once during its existence, the brand name of the Proton company has also changed. And if now the company’s logo is decorated with a stylized tiger’s head and the inscription “Proton”, then at the dawn of its formation, Malaysian cars could be identified by a crescent moon and a star with fourteen ends on the emblem.

    Proton emblem


    The familiar rhombus, reminiscent of a diamond and flaunting on Renault cars, seems to have not changed at all over time, but in fact it is not.In the distant 1900, the initials of the three Renault brothers were depicted on the emblem of French cars, and in 1906 the letters in the logo were replaced with the image of a tank. Yes, yes, at that time the priority for the French company was not cars, but tanks.

    Emblem Renault


    The Roewe brand, which was formed by the Chinese in 2006, has no long history of its own, so it’s too early to talk about the metamorphoses taking place with its emblem.At the moment, the Roewe brand emblem depicts two lions against the background of a red and black shield. This image was not chosen by chance. The Chinese Roewe is very consonant with the German Loewe (lion), which allowed the Chinese to depict a pair of stately animals on the emblem.

    Roewe Emblem

    Rolls Royce

    And the British Rolls Royce has two emblems at all. One of them is two overlapping letters “R”, framed by a rectangular frame. Until the thirties of the last century, this sign was red, after which the usual black and white gamut replaced the bright color.The second emblem is no less famous. The Flying Lady, a figurine of a woman with her arms thrown back, was developed back in 1911 and has not undergone any changes since then. Only the material from which the figurine was made was changed. At first “Flying Lady” was made of babbitt, and then bronze and chrome-plated steel came to replace it.

    Rolls Royce emblem


    A Viking boat is depicted on the brand name of the British company Rover.But in this form, the emblem did not always exist. The rook replaced the spear and battle ax, which are also closely related to the history of the Vikings.

    Rover Emblem


    The history of the Swedish company Saab is closely related to aircraft construction. But if the BMW company, which at one time was also involved in the creation of winged cars, emphasized this connection in its logo, then the Swedes depicted a mythical griffin on the emblem of their cars. Although in this case it would be more correct to say that Saab did not have much to choose.

    Emblem Saab


    It received this emblem after a merger with Scania, which has been using the image of a lion with eagle wings for over a century. And in this case, it is not difficult to guess that the mythical griffin is depicted not only on Saab cars and Scania trucks, but also on the heraldic sign of the province of Scania.

    Scania emblem


    But the history of the appearance of the modern emblem of the Skoda company is still not clear.The winged arrow, reminiscent of the head of an Indian with three feathers, appeared in 1926, but its meaning has not yet been figured out. But with the designation of products that were produced in Mlada Boleslav before that time, everything is much simpler. Initially, the logos of the Czech company adorned with the patriotic word “Slavia”, which was later replaced by the L&K symbol, formed from the then name of the company Laurin & Klement Co.

    Skoda emblem


    The arrow emerging from the circle is shown in the Volvo logo.But in this case, the history of the emergence of the car emblem is very clear. This symbol has been known since the days of the Roman Empire. In those days, he was considered a symbol of the god of war, Mars. Much later, the same symbol began to denote the chemical element iron, which predetermined its appearance on Volvo cars. Swedish steel in those days was associated with the highest quality. Swedish cars were to be associated with the same quality and inflexibility.

    Emblem Volvo


    The Smart logo is very similar to the Volvo logo.But in fact, there is nothing in common between them. The circle in the Smart logo is just the stylized first letter of the word “compact,” and the arrow is meant to highlight the company’s innovative thinking and high technology. So in this case, there is no need to talk about any historical roots. Pure marketing. It also takes place when creating car emblems.

    Smart logo


    Six stars in the constellation Taurus, which we can see with the naked eye, have become the symbol of the Japanese company Subaru.The Subaru emblem has 6 stars from the star cluster in the constellation Taurus. We call this cluster of stars the Pleiades, in Japan Subaru. And this is one of the rare cases when a car brand is named not after the creator or the region where the production was founded, but implies a specific meaning.

    Subaru Emblem


    Even more surprising is the fact that the Toyota company did not have its own emblem until the eighties of the last century.The name of the company was simply written on the radiator grille, which in no way contributed to the development of a unified corporate style. And only at the end of the eighties, motorists saw the already familiar brand name, consisting of a large outer oval and two intertwined inner ovals of a smaller size. The large oval symbolizes the possibilities for making wishes come true, and the intertwined ovals that form the letter “T” are designed to emphasize the unity of the buyer and seller.

    Toyota emblem


    The monogrammed letters “V” and “W” become the emblem of Volkswagen.And in this case, it is interesting that during the days of Nazi Germany, the Volkswagen emblem was stylized as a swastika. After Germany’s defeat in the war, which is quite natural, it was decided to abandon all associations with the fascist symbol, and a little later the usual blue background replaced the black background of the emblem.

    Volkswagen emblems

    But these are not all the emblems of the world’s cars. Dozens of car brands, each of which has its own glorious history, have already ceased to exist.And each of them is the owner of its own unique logo, which is designed to emphasize the features and philosophy of the brand.

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