List of haute couture designers: The Inner Workings Of Haute Couture

The Inner Workings Of Haute Couture

When founded in 1868, the FHCM was known as the Chambre Syndicale de la Couture or des Confectionneurs et des Tailleurs pour Dame (clothing manufacturers and tailors for women). Following a few (equally wordy) iterations, the name was changed to today’s slightly sleeker Fédération de la Haute Couture et de la Mode in June 2017, and includes the three aforementioned cabinets: Mode Féminine, Mode Masculine, and Haute Couture.

Up against the digital revolution and a new, younger audience, the FHCM has had to remain agile to keep the heritage practice of couture relevant. “Whereas haute couture was usually reserved for older women, we have witnessed an interesting phenomenon of generational change, and millennials are now intelligently included,” says Toledano. “Millennials in search of constant expertise add vitality to the subject [of couture, while] new technologies are a formidable ally to develop crafts and materials – [it’s] a ‘new’ haute couture for this new generation,” he continues. “Houses’ websites are fuelled by formats adapted for [and by] millennials: inspirations are shared directly by the designers, imagery is vibrant rather than formal, [they] film visits of ateliers, share cultural experiences with creative communities, tutorial films. An educational chapter has been opened in a very respectful way.”

To ensure the next generation of couture clients remains connected, the FHCM pays close attention to societal trends, technological advances, digital platforms, and their links with fashion and creativity. “In a turbulent world such as ours, it is very important for our audience to rely on points of reference in which it believes, pillars on which it can count, institutions capable of building bridges between heritage and the contemporary, and to anticipate the upcoming world. This is the way the FHCM sees its role,” explains executive president of the FHCM, Pascal Morand.

In recent years, the FHCM has spearheaded changes, including the merger of the École de la Chambre Syndicale de la Couture Parisienne with the Institut Français de la Mode; opening up higher education opportunities in couture; and establishing selection committees for womenswear and menswear for Paris Fashion Weeks via representatives from brands, buyers and journalists to promote objectivity and transparency throughout the membership process.

What’s next for the FHCM in terms of innovation?

Backstage at Elie Saab Haute Couture spring/summer 2019.

Jamie Stoker

When it comes to the design and development process, Chiuri sees the FHCM’s dialogue with industry pioneers as an opportunity for growth and expansion. “FHCM encourages interest and attention into what’s going on outside of France, to find ways of including technologies from other cultures and manufacturing traditions, [integrating them with] French [couture] production.”

“The FHCM closely monitors the Fourth Industrial Revolution and its impact,” says Morand. “It is always a question of balancing in an optimal way low-tech (intelligence of the hand), mid-tech (mechanisation), and high-tech (digital revolution/robotics). We also work on the way innovation can support the move toward sustainable development.” Morand explains that the FHCM works with members, as well as tech companies and academic experts, to ensure a constant dialogue between couture and the digital revolution. “Technology and innovation must support design and creativity, and never alter them, in any circumstance.”

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Guide to understanding the world of Haute Couture

What does the term haute couture mean to you? Most of you must know that haute couture translated literally, means high dressmaking (couture is French for dressmaking, while haute means high).
But that’s not all to it. So, get ready to explore this fashionable term and become a little of a fashion expert.

Fashion and Paris is a big love story!

Haute couture is fashion at its most refined, it is a symbol of French luxury. It refers to custom handmade garments which are exquisite creations imagined by the world’s leading designers and made from high quality, expensive, unusual fabric and sewn with extreme attention to detail, crafted by a team of most-skilled artisans and craftsmen.

It’s no surprise that when it comes to fashion, France is a powerhouse.
Did you know the term Haute Couture (External link) is a legal term in France and for any collection to carry the label one has to pass a series of criteria as follows, which was created in 1945?

• design made-to-order for private clients
• have an atelier (workshop) in Paris that employs 20 full-time staff members and at least 20 full-time technical people
• present a collection of at least 25 original designs twice a year (January & July) at the Paris Couture Week

Though the term Haute Couture is synonymous with the French culture, it may come as a surprise that it was actually an Englishman named Charles Frederick Worth who in 1858 founded the first true Couture House at number 7, rue de la Paix in Paris.

Charles Frederick Worth © Wikipedia

The Fédération de la Haute Couture et de la Mode (External link) , the most important fashion organization in France, is responsible for regulating the haute couture industry in Paris. It seeks to promote French fashion culture, where Haute Couture contributes to bolstering Paris in its role as worldwide fashion capital.

Haute couture is a highly protected term. Not any designer can call themselves a couture designer. There are only 14 designers who bear the label of haute couture. Christian Dior, Chanel, Ellie Saab and Versace are some of the big names who produce haute couture.

‘Couture’ in recent times has become a term carried by several fashion brands and which may not necessarily belong to the label “Haute Couture”. It can be seen in the example of casual-wear brand Juicy Couture. Sweatpants are decidedly a long way away from the likes of Chanel and Givenchy so how can they label themselves ‘couture’ at all?
The word ‘couture’ has become part of the pop culture. It’s been taken by nearly every company on the planet.

Haute Couture fashion shows are like theatre! From the garments to the models to the staging to the music…. all these important components come together to create a moment.

At the Paris Haute Couture Week 2019, Chanel recreated Parisian streets as a backdrop to showcase for their iconic designs at the flamboyant Palais Garnier Opera.

One of the most sought-after couture fashion shows, Paris Haute Couture Week is a lavish affair, mostly attended by the porte-monnaie sur pattes, or ‘walking purses’. For many of these buyers it is an investment, a form of art collection.

Madelaine Petsch wearing Jean Paul Gaultier Spring 2019 Couture at the MET Gala 2019 © Dia Dipasupil / Filmmagic

Every year Haute Couture exhibitions or events are held at some of the most famous and extravagant museums and exquisite locations across the world like the Palais de la Porte Dorée, Palais Galleria and The Musée Yves Saint-Laurent in Paris, The Museum of Decorative Arts in Bordeaux, the Victoria and Albert museum in London and the national museum of Scotland in Edinburg.

A few Parisian museums and art galleries can also host or arrange tours related to fashion within their institutions. Between legendary figures and Couture designers, these exhibits are astonishing!

The exhibitions are magical, theatrical, historical and cinematographic highlighting the couturiers creative process, some previously unseen pieces as well as some extraordinary vintage designs.

For the fashion aficionados from around the world, one can opt for private shopping tours in Paris with your very own personal shopper.

Within the heart of the Triangle d’Or (Golden Triangle) in Paris, is where you will find the finest Haute Couture shops in the world.

So, on your next trip to the World’s Fashion Capital, take a stroll along the streets of Avenue Montaigne, Avenue George V, and Rue Francois 1er and immerse yourself in a world of luxury shopping in Paris!

On these three beautiful streets which form the shopping triangle, you will find the most prestigious designer clothing such as Dior, Chanel, Hermes, Louis Vuitton, Gucci, Balmain, Givenchy and more!

The Best French Fashion Designers

Paris is the birth city of fashion and the capital of the luxury lifestyle.  Because of this, we present you with the 10 best French fashion designers of all times from Paris.

The majority of the greatest fashion designers and biggest names of haute couture like Coco Chanel, Yves Saint Laurent, Louis Vuitton or Jean-Paul Gaultier are from the French capital. As you know, France has been notorious as one of the most artistic countries for many years, and it is obvious that fashion isn’t excluded.

Jean-Paul Gaultier

Beginning his career in 1970 at Pierre Cardin, Jean-Paul Gaultier launched his own label in 1976. In a move characteristic of his position in French fashion as something of an enfant terrible, in 1997 Jean-Paul Gaultier entered the world of haute couture and become a fashion icon and master.

Coco Chanel

Gabrielle ‘Coco’ Chanel learned the skill of sewing from the nuns in the orphanage, a skill that proves to be useful as she opens her first store in 1910. At first, she started off with hat making, but soon enough made comfortable clothing for women, a revolution for that time.

Yves Saint Laurent

This fashion designer left for Paris at the age of 17, where he was able to show Michele Brunhoff, director of French Vogue, his drawings and she published them directly. During his time at fashion school, he was introduced to Christian Dior and Yves worked at Dior for a long time. In 1961 he set up his own house as a French clothing brand and introduced his famous ‘Le Smoking’ only five years later.

See also: Inspiring Interior Design Projects To Discover In Paris (Part 1!)

Christian Dior

Iconic French fashion designer Christian Dior founded the house of Dior in 1946. Christian was always interested in art. After working for designers Robert Piguet and Lucien Lelong, Christian created his own label: he made a huge impression with his first collection with an exclusive design: the New Look – a very feminine line, with a narrow waist and knee-length skirts.

Christian Lacroix

Lacroix’s dresses have been characterized by extravagance and lavishness. He is known for his 18th century-inspired pouf dress and other Fin de siècle robes. He founded his luxury lifestyle couture house in 1987and studied at the Sorbonne and the Ecole du Louvre. For his creations, Christian Lacroix lets himself be inspired by the traditions of Provence where he grew up, his passion for the England of Oscar Wilde, the Beatles, Barcelona, and Venice.

Louis Vuitton

Louis Vuitton started to work as a trunk-maker and packer. At first, he developed revolutionary trunks, made from the canvas in the iconic monogram. Son Georges introduced the first Louis Vuitton bag with an exclusive design, the Keepall. From one thing came another and soon enough a smaller version of the Keepall was released, the iconic Speedy.

Olivier Rousteing

Olivier Rousteing is a young French fashion designer. At age 24 as a relatively unknown designer, Rousteing took over as creative director of Balmain. Since his induction in 2011, the label has skyrocketed to stardom due to its association with the Kardashian clan.

Jeanne Lanvin

Jeanne Lanvin is the founder of French fashion brand Lanvin. Originally, she worked as a hatmaker and had her own atelier in Paris. Her beautiful creations started to draw the attention of the French Elite and Lanvin produced dresses for mothers and daughters.

Nina Ricci

The Haute Couture house of Nina Ricci was founded in 1932, in Paris by Maria Nielli. Maria had always worked for the house of Raffin as a designer, but at her 49th she decided it was time for her own luxury brand. Her technique and materials were very simplistic, yet very feminine, refined and romantic. Because of this, she became one of the most famous French fashion designers ever.

Isabel Marant

This French fashion designer founded her fashion house in 1994, and her collections effortlessly capture Parisian bohemian influences, often inspired by travel and ethnic cultures. She’s known for accessories, especially boots, as well as her ready-to-wear collections.

See also: Inspiring Interior Design Projects To Discover In Paris (Part 2!)

7 French Fashion Designers You Should Know

Christian Dior Haute Couture Spring-Summer 1997 collection by John Galliano photographed by Peter Lindbergh for “Vogue” – April, 1997|© Flickr/The Coincidental Dandy

From ready-to-wear to haute couture, these French designers have made a huge impact on the international fashion industry, both in the past and present. Culture Trip brings you seven French fashion designers you should know.

Power suits, leather mask and futuristic armor – yes, that’s him, Thierry Mugler. The brand came under public scrutiny in the 1980s, after creating quite a stir with their ‘sexist fantasies,’ and went down quickly, resulting in its disappearance from the fashion world for many years. Today, Mugler is mainly known for designing costumes for Cirque du Soleil and Beyonce’s ‘I am…’ tour. Mugler’s top-selling Angel Fragrance also contributes in some part to his fame.

Beyonce on tour in a dress designed by Thierry Mugler | © WikiCommons

Paco Rabanne is another French designer who started his career in costume design. After some collaborations with Dior, Givenchy and Balenciaga, Rabanne became known by the public for designing the costumes for the science-fiction film Barbarella. He eventually founded his own brand, and although he has had many ups and downs throughout his history in the fashion world, he remains one of the lead innovators of the ‘bohemian chic’ look in France.

Paco Rabanne showroom | © Flickr/_caas

Although born in Italy, Paris-raised Maria ‘Nina’ Ricci founded her own fashion house with her son Robert Ricci in 1923 at the age of 49, after 20 years of working as a designer and business partner at the French design house of Raffin. The Nina Ricci brand grew rapidly throughout the 1930s, known not only for ready-to-wear, but also for leather goods and fashion accessories. In 1949, she launched the perfume called ‘L’air du temps’ which remains the brand’s most famous product.

Robert Ricci pictured with Nina Ricci perfume in 1966 | © WikiCommons/Eric Koch

Born in 1952 to a clerk and an accountant, Jean-Paul Gaultier had no formal training as a clothing designer, but in spite of this, he sent his sketches to many well-known brands. His talent was recognized by the famous Pierre Cardin, and he was hired to be an assistant in 1970. His most well-known garment is probably the ‘cone bra’ that Madonna wore on tour during the 1990s. Gaultier recently announced during the spring/summer 2015 Fashion Week that he is going stop making ready-to-wear clothing and instead will focus on haute couture.

Le couturier Jean-Paul Gaultier, Cannes Film festival 2011 | ©Bernard Boyé/WikiCommons

Le Smoking! There is no way one can remember Yves Saint Laurent without a reference to the legendary Le Smoking suit. The designer entered the fashion world very early, and at the age of 21 he became the head designer at Dior. He gave the brand a spectacular come-back in spring 1958, saving the enterprise from financial breakdown. Sadly, Saint Laurent was diagnosed with brain cancer and passed away in 2008. Before his death, he was given the title of Grand Officier in the Légion d’Honneur (Legion of Honor). He was presented the award by then-president Nicolas Sarkozy who said, “You have made fashion for 40 years, but during this time you have not only constructed a work of art, but a piece of society, and that demands our respect.”

Mondrian dress by Yves Saint Laurent, 1965 | © WikiCommons

If his successor, Yves Saint Laurent, is known for creating the woman’s tuxedo, the founder of Dior fashion house, Christian Dior, is known for his revolution in women’s dress with ‘the New Look,’ which brought Paris back its status as a fashion capital. By 1949, Dior’s clothes made up a total of 5% of France’s exports, with many celebrities becoming his customers, including Eva Perón and Ava Gardner. Despite his sudden death in 1957, the brand is still expanding and is known as one the most respected names in the industry.

Model in Dior by Mark Shaw in Paris in 1957 for LIFE magazine’s September article “A Bright Young Look in Paris” | © Flickr/The Coincidental Dandy

Coco Chanel is known as one of the most influential fashion designers of the 20th century. Her designs liberated women from corsets and brought them the freedom they needed; some consider her to be one of the first well-known feminist designers. Chanel is also known for putting great effort into her business and by gaining attention for both her professional and social life. In 1970, her net worth was an estimated $19 billion (equivalent to $188 today), making her one of the richest women on Earth. Her fashion house, now led by Karl Lagerfeld, is no doubt the most renowned fashion house in the world.

Coco Chanel in 1936 by Boris Lipnitzki | © Flickr/The Coincidental Dandy

High End Fashion Brands: 15 Top Designer Brands

For labels to be classified as a high fashion brand, the designer must show their collection at one of the world’s four annual major fashion weeks in Paris, Milan, London or New York.

Many of the world’s top designer brands are based in Europe, most notably across France, Italy and the UK, and despite global economic uncertainty the luxury fashion sector continues to grow faster than many other industries.

Because of this, major business publications such as CNBC, Forbes and Business Insider run a yearly financial analysis of the best performing brands on earth to determine what fashion house fares best in the sartorial sales stakes.

New Idea brings you a list of the world’s most famous fashion brands – and what you need to know about each before you invest.

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15. Dolce & Gabbana

Italian fashion house Dolce & Gabbana was founded in 1985 by designers Domenico Dolce and Stefano Gabbana.

After presenting their first collection for women at Milan Fashion Week in 1985, the fashion gurus and former couple opened their first store in 1986.

In 1992, the house showcased its first line for men and also launched its first eponymous fragrance.

Dolce & Gabbana create a wide variety of fashion products including clothing, footwear, handbags, sunglasses, watches, jewellery, perfumes and cosmetics.

Anne Hathaway, Emma Roberts and Eva Mendes are all notable celebrities who often wear D&G pieces.

The brand also designed costumes for the 2000s international tours of Beyoncé, Kylie Minogue, Missy Elliott and Mary J. Blige.

Madonna appeared in Dolce & Gabbana’s 2010 campaign and models such as Emily Ratajkowski, Ashley Graham and Vittoria Ceretti walked in the 2018 show at Milan Fashion Week.

Ashley Graham walks the runway for Dolce & Gabbana during Milan Fashion Week 2018

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In recent years, the brand has felt the brunt of numerous public controversies, most of which were triggered by the bizarre social media ravings of Stefano Gabbana himself.

After cruelling trolling a number of high profile celebrities including Selena Gomez and Chiara Ferragni on Instagram, the designer went on a racist rant against China which involved slurs such as “China, ignorant dirty smelling mafia”.

This led to the brand’s Shanghai show being boycotted by models and subsequently cancelled, while luxury online retailer Net-A-Porter pulled all Dolce & Gabbana products from its platforms.

14. Burberry

Burberry is perhaps Britain’s best known luxury fashion house with headquarters in London, England.

This historic and iconic label was founded in 1856 by Thomas Burberry, and continues to market its trademark trench coats, ready-to-wear outerwear, handbags, fragrances, sunglasses and cosmetics to this day.

The quintessentially British household name made headlines in March 2018 by appointing Italian creative Riccardo Tisci as Head Designer.

Tisci previously worked with Parisian house Givenchy for 12 years, where he pioneered shark teeth and nose ring motifs.

Israeli actress Gal Gadot wears the iconic Burberry trench coat

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The Duchess of Cambridge famously wore Burberry for her 2017 Vogue cover.

Since Tisci’s takeover last year, Burberry has amassed a new legion of celebrity fans including Rihanna (his longtime pal), Madonna, Julia Roberts and Carey Mulligan.

It girl models including Kendall Jenner, Irina Shayk and Cara Delevigne are all regulars on the Burberry catwalk.

Kendall Jenner walks in the Burberry show during London Fashion Week 2018

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13. Valentino

Valentino S.p.A is an Italian fashion house founded by designer Valentino Garavani in 1960.

Inspired by his early years spent working in Paris, Garavani opened his first upscale fashion boutique on Rome’s Via Condotti and began to create clothing, footwear, glasses, fragrances, watches and accessories, initially primarily for women.

The house is known for its trademark fabric shade known as “Valentino red”.

Meghan Markle wore a red Valentino dress for an official engagement during the February 2019 royal tour of Morocco.

The brand made its international debut in 1962 in Florence, and garnered such acclaim Valentino went on to design custom wedding dresses for icons such as Elizabeth Taylor, Jennifer Lopez, Anne Hathaway, Courtney Cox and Princess Madeleine of Sweden.

Valentino was the favourite designer of Jacqueline Kennedy Onassis.

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Major celebrities who often opt for Valentino gowns or awards shows include Julia Roberts, Gwyneth Paltrow, Cate Blanchett, Penelope Cruz and Keira Knightley.

Since the summer of 2016, Pierpaolo Piccioli has been the creative director of Valentino.

Valentino Garavani with Gwyneth Paltrow at the 2014 Valentino show in Rome

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12. Off-White

Founded in 2013, Milan-based streetwear label Off-White is the brainchild of American fashion designer entrepreneur and Dj Virgil Abloh.

Abloh, who has also been the artistic director at Louis Vuitton since March 2018, serves as chief executive officer of the Italian house.

Off-White designs include trend-setting throwbacks like cycling shorts and the now-iconic yellow industrial belt.

Paper Magazine report the belt was the world’s 6th most popular women’s fashion product in 2018.

Abloh has amassed a huge cult following for his infant label through the help of social media and well-placed influencer friends, including models Bella Hadid, Kendall Jenner and Hailey Baldwin who all regularly rock the designs.

Beyoncé is a huge fan of the new label and Abloh also dresses many of the Victoria’s Secret ambassadors for red carpet events including Dutch model Romee Strijd.

The label is also close to the heart of eccentric genius Kanye West, who first met Abloh when they were both interning at Rome-based fashion house house Fendi.

Off-White designer Virgil Abloh with models Gigi and Bella Hadid and Karlie Kloss at the finale show for Paris Fashion Week 2019

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11. Givenchy

Falling just inside the top 10 is luxury Parisian fashion house Givenchy.

Founded in 1952 by Hubert de Givenchy and Jaani Robert Durfy, the clothing, fragrance and cosmetics empire is now owned by luxury conglomerate LVMH.

The brand became known for its iconic shirt dress, and Givenchy became the first high fashion designer to create a luxury ready-to-wear clothing line for women.

In 1969, Hubert de Givenchy launched his first collection for men, and a decade later received the accolade of Most Elegant Man of the Year by The Best Magazine.

The award was presented by Audrey Hepburn.

Audrey Hepburn was the muse and friend of Hubert de Givenchy

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Givenchy has been worn many times by some of the world’s most iconic women, including Lauren Bacall, Greta Garbo, Elizabeth Taylor, Marlene Dietrich and Princess Grace of Monaco.

Contemporary devotees of the label include Beyoncé, Lady Gaga, Kim Kardashian, Emma Stone, Julia Roberts and Rooney Mara.

Kim Kardashian wears Givenchy to the 2013 MET Gala

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Givenchy’s current artistic director is Clare Waight Keller, the first woman to hold the position and the designer tasked with creating Meghan Markle’s custom bridal gown for her May 2018 royal wedding to Prince Harry.

Meghan Markle wore a Givenchy gown on her wedding day to Prince Harry

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10. Balenciaga

Bucking the trend for Italian and French maisons, Balenciaga is a luxury fashion house founded in 1917 in San Sebastian, Spain by Basque designer Cristobal Balenciaga.

Dubbed “the master of us all” by Christian Dior, Balenciaga swiftly developed a reputation for impeccable quality and high standards of womenswear and tailoring, with his bubble skirts and contemporary silhouettes becoming his trademark.

Balenciaga’s designs were worn by the Spanish royal family and during WWII clients even risked their own lives by travelling to war torn Europe to see his collections.

Balenciaga designed the 1960 wedding dress of Queen Fabiola of Belgium, and Jackie Kennedy infuriated her husband JFK by buying multiple pieces from the designer during his presidency which he believed set a bad example for the public.

Rapper A$AP Rocky in Balenciaga in 2017

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Balenciaga trained and honed the skills of many great designers including Oscar de la Renta and Hubert de Givenchy who went on to open their own successful couture houses.

In 1992, House of Balenciaga designed the French Olympic team outfits and throughout the 2000s stars like Sinéad O’Connor, Nicole Kidman, Kylie Minogue and Madonna favoured the brand.

According to Paper Magazine, Balenciaga’s Platform Crocs were the 10th most popular women’s fashion product in the world in 2018.

Today, Georgian designer Demna Gvasalia is at the helm of Balenciaga as creative director.

Fashion editors and industry models have a penchant for vintage Balenciaga pieces which are often seen on the likes of Lara Bingle, Cardi B, Kim Kardashian, Sienna Miller, Jennifer Garner and Chloe Sevigny who was the muse of former Balenciaga creative head Nicolas Ghesquiere.

Kim Kardashian at the Balenciaga show at Paris Fashion Week 2017

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9. Yves Saint Laurent

Yves Saint Laurent, also known simply as Saint Laurent, is a French luxury fashion house created by the designer of the same name and his partner, Pierre Bergé.

Founded in 1961, the brand revived its haute couture collection in 2015 under the artistic direction of Hedi Slimane.

In April 2016, Slimane was succeeded by Anthony Vaccarello as Creative Director.

Yves Saint Laurent with his muse Raquel Welch around 1975

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Saint Laurent is considered to be one of the world’s most prestigious womenswear labels thanks to the eponymous designer’s obsession with the female form.

Among his muses were French actress Catherine Deneuve, American star Raquel Welch and British-Irish model Betty Catroux.

Major contemporary celebrities who adore the French house include Kate Moss, Margot Robbie, Angelina Jolie and Jessica Chastain.

Kate Moss wears Saint Laurent for a YSL show in Paris, February 2019

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Saint Laurent’s many quotes include “Chanel freed women, I empowered them” as well as the iconic mantra “Fashions fade, style is eternal”.

The brand now create a vast range of YSL products including best selling fragrances, cosmetics, handbags, footwear and jewellery.

One of the most iconic contemporary designs is the vertiginous YSL Opyum heel which uses the logo for the stiletto point.

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8. Prada

Prada S.p.A. is an Italian luxury fashion house founded in 1913 by Mario Prada.

The world famous designer specialises in leather handbags and accessories, shoes, ready-to-wear clothing for men and for women, fragrances and cosmetics.

Mario’s granddaughter, Miuccia Prada, joined the family business in 1970 and took the helm as head designer in 1978, a position she holds to this day.

Miuccia focused on creating a trademark offering for the brand, namely waterproof nylon bags which remain hugely popular.

Prada launched the “classic Prada handbag” in 1985, which catapulted the name to stardom. A women’s clothing line followed in 1989 characterised by drop waistlines and thin belts.

Miuccia started an offshoot label, Miu Miu, based on her own nickname in 1992, targeting the collections towards younger consumers and celebrities.

Italian businesswomen and influencer Chiara Ferragni at Prada’s Milan Fashion Week show 2018 – she carries an iconic Prada leather handbag

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In recent years, major influencers such as Bella Hadid, Kaia Gerber, Rita Ora and Hailee Steinfeld incorporate Prada accessories into their street style.

A-list actresses including Nicole Kidman, Michelle Williams, Gwyneth Paltrow, Rachel Weisz and Carey Mulligan regularly wear Prada on the red carpet.

According to Paper Magazine, the Prada Nylon Belt Bag was the world’s 4th most popular women’s fashion product in 2018.

Fashion blogger Chen Xiaxue carries a classic Prada bag at London Fashion Week 2016

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7. Fendi

The house of Fendi was founded in 1925 by Italian designers Adele and Edoardo Fendi in Rome.

The luxury brand creates fur, ready-to-wear clothing for women and men, small leather goods and handbags, shoes, fragrances, sunglasses and watches.

Fendi became a household name during the 1990s thanks to its tiny shoulder bag called the Baguette which has made an incredible comeback over the past two years.

Famous for its FF logo, Fendi is a bonafide family business with the founder’s granddaughter Silvia Venturini Fendi acting as the current Creative Director for Accessories and Menswear.

The late Karl Lagerfeld joined the brand in 1965 and stood as creative director for fur and womenswear from 1977 until his death in February 2019.

Models walk the runway at the Fendi show, Milan Fashion Week September 2018

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Fendi’s creative marketing team leveraged the power of social media to revive the struggling house, garnering international notice after major celebrities like Kim Kardashian, Kylie Jenner and Nicki Minaj wore head to toe Fendi on their respective Instagram accounts.

Supermodel sisters Bella and Gigi Hadid are also major proponents of the Italian label and regularly storm the catwalks for Fendi’s fashion week presentations.

Gigi Hadid on the runway in head to toe Fendi, February 2019

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6. Dior

Christian Dior SE, commonly known as Dior, is a French luxury goods label primarily specialising in clothing for women, handbags, footwear, jewellery, sunglasses, fragrances, cosmetics and skin products.

Founded in Paris in 1946 by designer Christian Dior, the brand remains focused on womenswear but contemporarily branched out to create a Dior Homme collection for men.

Dior was wildly popular among European royalty during the 1950s and 1960s, and modern day designers still draw inspiration from Dior’s first evening gowns.

Diana, Princess of Wales carries a Dior handbag on her 1995 trip to Argentina

So popular was Dior that by the end of 1949 – just three years after its foundation – the company’s fashion made up 5 percent of France’s total export revenue.

Today, the iconic creation of the house of Dior is arguably the saddle bag which comes in a vast range of colours, patterns and fabrics.

In recent years, Dior has employed a vast number of celebrity ambassadors to promote its designs. These include Carla Bruni (1996), Charlize Theron (2004 to present), Marion Cotillard (2008-2017), Natalie Portman (2010-present), Rihanna (2015-present) and Jennifer Lawrence (2012-present).

Former Valentino designer Maria Grazia Chiuri is the current creative director of Dior, following a long line of talent including John Galliano and Raf Simons.

Grazia Chiuri famously designed the two Dior wedding dresses of original Instagram businesswoman Chiara Ferragni in 2018.

5. Hermes

Hermes International S.A. is a French high fashion luxury manufacturer with a history spanning centuries.

Founded as an equestrian accessories workshop in 1837 by Thierry Hermes, a German-French carriage maker, the company transitioned to a budding fashion house in 1918 when it created the first leather golf jacket with a zipper, custom made for Edward, Prince of Wales.

Hermes is best known for its handbags, but the brand began manufacturing them by somewhat of an accident when the director’s wife complained about not finding any bags to her liking.

Today, Hermes market a huge collection of the world’s most expensive and exclusive bag, including the iconic Birkin named for English actress Jane Birkin.

The Hermes Kelly was christened in honour of Grace Kelly, Princess of Monaco.

Hermes also produce a range of ready-to-wear clothing for both men and women, as well as footwear, jewellery, watches, fragrances, homewares, stationery and its world renowned silk scarves.

Queen Elizabeth wears a Hermes scarf

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The Hermes scarf – or carré – was introduced in 1937 using raw Chinese silk and printed with individual screen patterns.

Notable celebrities who have worn Hermes scarves include Her Majesty Queen Elizabeth, Grace Kelly, Jackie Kennedy, Audrey Hepburn, Sharon Stone, Cameron Diaz, Anne Hathaway and Madonna.

A plethora of A-listers love to tote Hermes handbags, from Victoria Beckham and Kim Kardashian to Emma Watson and Sarah Jessica Parker thanks to the status they evoke.

Victoria Beckham carries a Hermes Birkin bag

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Designers who have headed up the historic house include Jean-Paul Gaultier and artin Margiela.

The current creative director is Nadege Vanhee-Cybulski.

A model walks the runway at the Hermes show, Paris Fashion Week 2017

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Versace is an Italian luxury fashion company founded by designer Gianni Versace in 1978 in Milan.

The brand’s mainstay includes boldly printed, Italian-made ready-to-wear clothing for women and for men, as well as handbags, sunglasses, fragrances, homeware, jewellery and small leather accessories.

Gianni chose the head of Medusa, a Greek mythological figure, as the logo for his now famous label which became renowned for its flashy chain patterns and vibrant colours.

After the murder of Gianni Versace in 1997, his sister and business partner Donatella took the reins as Creative Director, a position she holds to this day.

Back in 1994, Versace made headlines when Elizabeth Hurley wore a jaw droppingly sexy black chain dress – dubbed “THAT dress” by the media” – to the premiere of Four Weddings and a Funeral.

Elizabeth Hurley in THAT Versace dress, 1994

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Versace continues to attract a vast range of celebrity devotees who adore the brand’s flamboyant and unapologetically sexual designs, including Sir Elton, Beyoncé, Naomi Campbell, Demi Moore, the Kardashians, Lady Gaga and Jennifer Lopez.

J Lo famously created the need for Google Image search by wearing a green printed Versace dress, slashed to the navel, to the Grammy Awards in 2000.

Jennifer Lopez in the now famous navel-slashed Versace gown, 2000

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Along with Louis Vuitton and fast-fashion brand Fashion Nova, Versace was the most-searched label of 2018.

Versace enjoyed a major moment at last year’s MET Gala, the theme of which focused on the Catholic imagination of art and fashion.

The Italian behemoth dressed major names including Gigi Hadid, Kim Kardashian West, Katy Perry, Blake Lively, Irina Shayk, Gisele Bundchen, Mary J Blige and Cindy Crawford for the prestigious event.

Creative Director Donatella Versace with Russian model Irina Shayk, both in Versace for the 2018 Met Gala

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3. Louis Vuitton

Louis Vuitton Malletier – Louis Vuitton – is an esteemed French fashion house founded Paris in 1854 by creative designer Louis Vuitton.

One of the world’s leading maisons, the brand is famous for its trademark LV monogram which appears on almost all of its products, particularly handbags for which the house is best known.

Louis Vuitton create a vast array of lavish goods including luxury luggage, ready-to-wear clothing for women and men, bags, belts, small leather goods, jewellery, sunglasses, shoes and stationery.

For six consecutive years between 2006 and 2012, Louis Vuitton was named the world’s most valuable luxury brand.

The label first launched its signature LV monogram tote bag in 1896, a style which remains hugely popular to this day.

Louis Vuitton’s Speedy and Neverfull bags are worn the world over and continue to be the “It” bag of the fashion industry.

Rihanna at the Louis Vuitton menswear show in Paris, June 2018

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Renowned designer Marc Jacobs acted as Louis Vuitton’s Artistic Director from 1997 until 2013, when he was replaced by Nicolas Ghesquiere and subsequently Kim Jones.

Since March 2018 Off-White creator Virgil Abloh has been the Louis Vuitton menswear director, the first African-American at the helm of the prestigious label.

In recent years Louis Vuitton has garnered the following of big names from the rap and hip hop industries, including A$AP Rocky and Kanye West who are regularly spotted in the houses’ clothing.

Last August, actress Emma Stone was named the face of the iconic brand ad the LV monogram is consistently seen on stars like Ariana Grande, Hailey Baldwin, Taylor Swift, Rita Ora, Kate Moss, Kim Kardashian, Kendall Jenner, Nicki Minaj, DJ Khaled and Selena Gomez.

Supermodels Naomi Campbell and Kate Moss walk with Louis Vuitton director Kim Jones during the menswear show at Paris Fashion Week 2018

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2. Gucci

Gucci is an Italian luxury fashion brand founded by Guccio Gucci in Tuscany in 1921.

The house went on to become Italy’s top selling label and has enjoyed a recent revival to become the world’s most sought after millennial brand under the creative direction and fresh digital marketing strategy of Alessandro Michele who has headed up design since 2015.

During WWII, Gucci created handbags made of cotton canvas as opposed to traditional leather due to fabric shortages, and distinguished his creations with a double G monogram decorated with red and green bands.

The GG Logo belt at Milan Fashion Week 2017

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Filmstars and world leaders flocked to Gucci’s Florence store after the war to get their hands on the luxurious designs, and the brand was catapulted onto the international fashion stage.

Despite incredible success, Gucci experienced a difficult time during the 1980s when the founder’s grandson and then president of the company was murdered by a hit man in Milan.

In an effort to salvage the struggling name, designer Tom Ford was hired to restore Gucci’s reputation (while he also designed at Yves Saint Laurent).

British model and designer Alexa Chung in Gucci at the Gucci at the Gucci Cruise fashion show, London 2017

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The brand was reincarnated under his direction and since Michele’s takeover in 2015 has gone on to grow it’s online presence by an incredible margin.

Today, Gucci is worn by the “It” crowd all over the world, and regularly dresses celebrities such as Rihanna, Brad Pitt, Blake Lively, Rachel McAdams, Harry Styles, Kylie Jenner and Salma Hayak for red carpet events.

So impressive is Gucci’s resurrection, Business Insider dubbed it “the designer comeback of the year” for 2018.

According to Paper Magazine, the world’s most popular women’s fashion products of 2018 was the Gucci GG Logo belt.

Kim Kardashian put her own spin on the GG obsession by wearing a Tom Ford era G-string featuring a gold plated double G for an Instagram shoot.

The brand’s Logo Print Swimsuit came in at number three, making it the only house to have two items in the top ten.

It is now the most desired and most loved brand among millennials and teens (for those who can afford it, that is).

A guest carries a Gucci bag at Milan Fashion Week 2017

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1. Chanel

Chanel S.A. is a French luxury fashion house specialising in haute couture and ready-to-wear clothing, handbags, sunglasses, footwear, cosmetics, fragrance, jewellery, belts and small leather goods.

Chanel was founded Paris in 1909 as “House of Chanel” by Gabrielle “Coco” Chanel, a former singer and fashion designer.

Coco Chanel made elegant, minimalistic clothes for women which grew in popularity as ladies moved away from the excessive, maximalist designs of the 19th century.

Marilyn Monroe sprays herself with No. 5 de Chanel perfume

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Some of Chanel’s many legacies include “the little black dress” and the iconic “Chanel suit”, as well as the iconic Chanel No. 5 fragrance.

The talented designer also popularised the “flat-chested” model look thanks to her simple but flattering designs which better suited a small bust.

Chanel struggled to stay relevant in the 1980s, and in 1983 German-born designer Karl Lagerfeld was hired as chief creative to revive the dying brand.

Lagerfeld reinvented the label and made it a roaring success thanks to his new ready-to-wear line. He also reimagined the interlocked CC monogram of Chanel and used it as the brand’s logo.

He remained as chief designer until his death in February 2019, when Virginie Viard was announced as he successor.

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To this day, Chanel favours colour tones usually worn by men such as grey, white, black and navy blue which Coco used to exude feminine dominance and confidence.

Since foundation, Chanel has become the world’s most elite fashion house beloved by the rich and famous from London to Shanghai.

Kaia Gerber walks in the Chanel fashion show in Paris October 2018

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Chanel bags, in particular, are worn as status symbols and vintage pieces continue to fetch exorbitantly high prices to the point that some in the fashion world recommend investing in Chanel – the one commodity that never depreciates in value.

Famous faces who have fronted Chanel campaigns include Catherine Deneuve, Vanessa Paradis, Nicole Kidman, Audrey Tautou, Keira Knightley, Kristen Stewart, Margot Robbie and Marilyn Monroe.

Chanel ambassador Margot Robbie attends the Chanel Metiers D’Art 2018/19 Show at The Metropolitan Museum of Art on December 4, 2018 in New York City

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If you want to read more about fashion and trends, check out New Idea’s Beauty and Style page!

Haute-Couture: Luxury Clothing Brands

With the expanding world, a lot of Luxury Brands of haute-couture have germinated in the market. But to catch the taste of elites and affluent, only a few have managed to emerge as the top runner, and the extensive social media and digital marketing activities have given a refreshed approach to these Luxury brands.

Article Originally Published On September 29, 2017

Take a look of the Top 12 World’s Most Powerful Luxury Haute-Couture Brands and some of the astonishing facts about them.


Ralph Lauren Corporation is one of the top haute-couture brands in the world today. The brand was started by billionaire fashion designer Ralph Lauren back in 1967, it began with the founding of the Polo Ralph Lauren company. Although Ralph  Lauren is now a publicly listed company on the NYSE.


It was founded by Gianni Versace in 1978, Versace today is the leading international haute-couture clothing brand and one of the most influential fashion houses in the world. Born December 2, 1946, in Italy, Gianni Versace launched his first clothing line in Milan, Italy, in 1978. In 1989, Versace debuted his first couture collection. He continued to add his fashion empire, expanding into home furnishings and perfumes.


Founded in 1975 by Giorgio Armani and Sergio Galeotti. The international Italian fashion house covers a wide range of products, from haute-couture to ready-to-wear clothing items and jewellery to home interiors. Armani is one of the most expensive clothing labels in the world, with their men’s and women’s clothing, accessories, eyewear, cosmetics, and perfumes. The brand is marketed products under several sub-labels, including Giorgio Armani, Armani Collezioni, Emporio Armani, AJ | Armani Jeans, AX | Armani Exchange, Armani Junior, and Armani/Casa.


Dolce & Gabbana is a famous Italian luxury fashion house established in the year 1985 by Domenico Dolce and Stefano Gabbana. Their elegant style of dressing has made them really popular in Hollywood. D & G is the haute-couture brand that is distinguished by its stylistic originality combined with the superior sartorial content of its creations.


The French luxury goods company, Dior, was founded in 1946 by the renowned designer Christian Dior. Today the company is forefront in haute-couture. This legendary fashion designer was born in France in 1905 and to make ends meet by selling his fashion sketches, and was hired as a design assistant by Paris couturier Robert Piguet.


Fendi is a synonym of “haute-couture”, preserving the most traditional fur workmanship; the only fashion house has its own fur atelier, Fendi is famous for its capacity to adopt innovative techniques to make fur lighter and modern.

See Also: Louis Vuitton Brings Savoir-Faire To 47-Foot Benetti in Miami Art Week


Thomas Burberry founded Burberry in 1856 in Basingstoke, Hampshire, the store was developed for selling a quality range of outerwear. In 1891 Burberry opened his first store in Burberry’s commercial success is a testament to the skill of its designer and its marketing.


No list is complete without mention of this brand; this haute-couture brand is an entity in itself. Fashion designer Coco Chanel, was born in 1883, in Saumur, France. In the ’20s, she launched her first perfume and introduced the Chanel suit and the little black dress. Brand Chanel follows the famous quote by Chanel herself  that, “luxury must be comfortable, otherwise it is not a luxury.” Chanel opened her first shop in Paris’s around 1910, by selling hats, later added stores at Deauville and Biarritz and then began making clothes.


Prada is a fashion powerhouse that specializes in luxury goods for men and women, headed by Miuccia Prada an Italian fashion designer. In 1989, Prada introduced a line of ready-to-wear and affordable women’s clothes that she called “uniforms for the slightly disenfranchised”.


Fashion designer Guccio Gucci founded the Gucci firm in Florence, Italy in 1920. He opened the first Gucci shop of haute couture in 1921, selling high-end quality leather goods and fine craftsmanship.


Established in the year 1837 by Thierry Hèrmes, this 176-year-old brand is a player in ready-to-wear fashion. It is believed that each and every product at Hèrmes is fabricated from start till the end by one artisan only to make sure their final offering is impeccable.


Louis Vuitton was the idea of Louis Vuitton Malletier, a French entrepreneur, and designer. The story goes on like how a simple idea became big: when Napoleon became the Emperor of France in 1852, his wife, Eugenie de Montijo, a Spanish countess hired Louis Vuitton as her personal box-maker and packer and was moved by his elegant style of packing the clothes. This opportunity was a breakthrough into the world of affluent, for Vuitton. Then, in 1872, Vuitton introduced a new trunk design featuring a beige canvas and red stripes. The luxurious, new design was acclaimed by elites and critics of Paris and marked the beginning of the Louis Vuitton labels as a world-renowned luxury leather and lifestyle haute-couture brand as it is today.

See Also: Louis Vuitton Brings Savoir-Faire To 47-Foot Benetti in Miami Art Week

Famous italian fashion designers of all time-part 1

Famous italian fashion designers of all time-part 1

In a time that internet is being blocked by Victoria’s Secret  fashion shows , Milan Design Agenda made the decision  to skip that part and focus in what Italy is known worldwide. Today, we make a bow to the greatest and most famous italian fashion designers of all time! Once those italian fashion designers can’t be measured in one single post, Milan Design Agenda decided to split in 2…or 3!


Hope we like it of the first part!

Dolce & Gabbana

The Sicilian italian fashion designers duo Domenico Dolce and Stefano Gabbana have parlayed a dreamy Mediterranean aesthetic into a billion dollar global luxury fashion brand. The duo first met when Dolce called the fashion house that Gabbana worked for at the time. Gabbana became a mentor of sorts to Dolce, and when Gabbana returned from his mandatory military tour, the two launched a design consultancy together and eventually started ‘Dolce and Gabbana’.


SEE ALSO: Neoclassicism and Luxury displayed in the new Dolce&Gabbana Milan Store


Their runway debut came in 1985 at Milan Fashion Week, where they were referred to as ‘the boys’ for their youth and exuberance. Slowly, the pair launched other product lines, including knitwear and accessories, and gained notoriety particularly for their sensual dresses and menswear, which won them the 1991 Woolmark Prize. In the early 1990s, Madonna selected them as her costume designers for her Girlie world tour, and wore one of their jewel-encrusted corsets to the Cannes Film Festival.


Having been at the helm of the Versace empire as creative director since 1997, Donatella Versace has overseen the growth of the group’s luxury clothing lines alongside the expansion into accessories, home furnishings and hotels, creating a luxury lifestyle brand which at the end of 2012 reported revenues of €408.7 million!! This make her one of the most important female italian designers!

SEE ALSO: How to decorate your Milan apartment with Versace Home Decor


The youngest of Versace siblings, Donatella became the natural sucessor of her brother Gianni after his tragic death in1997. Ms Versace debuted her first collection for Atelier spring/summer ’98 on a see-through catwalk held over the swimming pool at the Ritz Hotel in Paris which resulted in instant acclaim from industry insiders. In 2008 Versace was appointed as an honorary chair of London’s Fashion Fringe initiative founded by acclaimed journalist Colin McDowell

Giorgio Armani

Italian designer Giorgio Armani boasts an illustrious career, spanning over 35 years within the fashion industry. Having launched his namesake label in 1975, the celebrated designer has overseen the growth of his brand into from a signature menswear label to a luxury fashion empire including Giorgio Armani Privé and Emporio Armani apparel lines alongside accessories, footwear, cosmetics and home decor.


SEE ALSO:  Milan’s Michelin Restaurant Armani Nobu-an unique experience


Mr Armani is the sole shareholder of Giorgio Armani S.p.A, making it one of the few leading famous Italian fashion designers brands to remain independent from international investment vehicles, overseeing a retail distribution chain of over 500 stand-alone stores around the world. Placed in an infirmary in Verona, Armani began to look for a different career path and soon after secured a position as a window dresser for La Rinascente, a prominent department store in Milan.

Miuccia Prada

The youngest daughter of Mario Prada, Miuccia Prada has transformed her family’s modest leather goods house into one of fashion’s ready to wear powerhouses. Prada is now the flagship brand of the publicly listed Prada Group, which includes Miu Miu and shoe makers Church’s and Car Shoe.

SEE ALSO: Milan Luxury Boutiques-The girls guide for fashion trends


After some encouragement of her husband Patrizio Bertelli, Prada debuted her womenswear line in 1988, which she described as “uniforms for the slightly disenfranchised.” She would add Miu Miu, a secondary line, which now shows in Paris and has become a power brand in its own right. In 1995 Prada released her first menswear line.

Mrs Prada was awarded the CFDA International Designer Award in 2004.


Angela Missoni, the creative director of Missoni, her family’s beloved knitwear brand, which has been popular since her parents started creating their psychedelic patterns and multi-coloured zigzag knitwear.

SEE ALSO: Missoni House-A world Fashion heritage from Milan


After a few seasons at her own label, she took over from her mother as creative director of Missoni, debuting her first line for the label in 1997. Her designs and attitudes reinvigorated the label and placed it back in the fashion zeitgeist, marking the start of a period of commercial success lasting well over a decade. Missoni’s designs and her further development of the brand, along with the accompanying press, largely enabled the company’s expansion into the hotel industry and lucrative collaborations with companies such as San Pellegrino and Target.

Find more about Fashion, city guide, trends and much more by downloading Milan Design Agenda ebook!


Foreign. Fashion Designers, Couturiers, Designers – MENBURG.RU – Network of men’s portals. Men’s fashion and style

Alexander McQueen

“I do not produce perfumes, bath towels, children’s clothes.Do not ask me for bed linen, because you will not get it from me. And if you do, it will be all stained. I get mad when I see my clothes all over the place. I don’t want to dress everyone in a row, because I don’t like everyone ”…

Ann demeulemeester

She never focuses on fashion trends, and does not even glance at them, creating her own unique style, and often far ahead of the world of fashion.This makes her similar to her colleagues from the Antwerp Six. Her androgynous style is on the verge of elegance and avant-garde ….

Antonio Marras

His shows are always fashion, in which art is embodied.In his collections, you can see the influence of cinema, painting, music and literature. His morality says that there are no boundaries for fantasy and craving for beauty, and that inspiration can be drawn from everything around, if only it was worthy of attention. His genius is in demand all over the world, because he knows exactly what he wants to see the world …

Bruno pieters

Designer Bruno Pieters was born in Belgium and graduated from the Royal Academy of Fine Arts in Antwerp in 1999.In June 2007, Bruno was appointed Art Director of the Hugo avant-garde line of the Hugo Boss fashion house. In addition, Peters has become the new creative director of the menswear line for Delvaux, Europe’s oldest leather goods manufacturer ….

Calvin klein

When you see him for the first time, it seems that in front of you is nothing more than a sleek dandy who has just returned from a vacation in the Bahamas.Tan. Gloss. Clothes with a needle – to match the king. Although this does not prevent him from remaining in fashion as an eternal adherent of minimalism.

“I love simplicity, I love cleanliness, I love everything modern. But it should excite the imagination and be interesting. ” Calvin Klein…

Christian dior

On January 21 of the fifth year of the last century, the great figure of fashion and art, Christian Dior, was born, it happened in the city of Granville, which is located in France.Thanks to his talent and unrestrained ability to work, Christian Dior, with his works, returned the status of the capital of world fashion to Paris. Dior first began to use licensing agreements in the fashion industry, later this action became the norm …

Christian lacroix

At the last Paris Haute Couture Week, Christian Lacroix presented a collection filled with Russian motives.The models were filled with decorations in the form of gilded embroidery and velvet jackets. Also in the collection was the style of French courtesans, expressed by sleeves-lanterns and lace frills. Christian has remained true to his style, even now he is releasing refined women dolls on the catwalk ….

Coco chanel

Gabrielle Bonheur Chanel, nicknamed Coco Chanel, was a leading French couturier whose modernism, male-inspired fashion and expensive simplicity in clothing made her perhaps the most important figure in 20th century fashion history….

Cristobal Balenciaga

In the fifties, Cristobal Balenciaga was already a recognized leader in the world of haute couture, who dressed the most elegant and beautiful women on the planet.
His clients could wear Balenciaga suits for a long time without fear of going out of style.It was for this that his style was so loved by Marlene Dietrich, Duchess of Windsor, Princess Grace of Monaco, Jacqueline Kennedy-Onassis, Mona von Bismarck, Elizabeth Taylor and many others …

David Chu

Once Scott Fitzgerald said that there is no second act in the life of an American, but contrary to this statement, David Chu still used his second chance.He rose to fame as the founder of the multi-million dollar global brand Nautica, but then, having discovered the talent of a fashion designer, he began to create men’s luxury collections. So he entered the world of haute couture …

Donatella versace

Today, Donatella is working on the development of seventeen clothing lines of the Versace house, with forty more stylists helping her.She proved her abilities to the whole world, restoring the name of the family fashion house after hard times, and giving us a large number of wonderful collections …

Donna karan

For over 25 years, this tireless, healthy woman with black shining eyes has been painting and creating clothes.Having started many years ago as an assistant to Anna Kline, she created her successful company DKNY …

Dries van noten

Dries Van Noten knows how to perfectly combine opposites – simple and complex, classic, traditional and avant-garde.When creating each piece, the designer carefully thinks over all the details, combining fabrics and colors, transforming them into a modern, tasteful model. Many materials are made exclusively for the Dries Van Noten brand. Van Noten’s love for India and its culture is often reflected in the work of the designer …

Emanuel ungaro

The sensuality and sexuality of Ungaro’s intellectual style cannot be confused with anything else.The combination of the cultural values ​​of the two countries, France and Italy, served as the basis for the use of bright fabrics and extravagant finishes. But the love of music also contributed to the work of the fashion designer, his collections are filled with movement and rhythm, reminiscent of the breath of life itself …

Emilio pucci

The design of things from Emilio Pucci was distinguished by extraordinary thoroughness: according to the memoirs of contemporaries, he experienced “almost automatic understanding and respect for a woman and her body: in a few seconds, he noticed defects in the model that would cause her inconvenience, and solved the problem with ease and grace “…

Franco moschino

“The cult of fashion is prohibited! Fashion is what you like, ”- the words of the brand’s creator, Moschino. The Moschino label has become a symbol of protest against the strictness of the classics and the imperativeness of fashion trends.Moschino clothing style ideas are individuality, self-irony, the search for a life free from someone else’s dictate ….

Frida giannini

With her unique talent and passionate character, Frida Giannini became the designer of one of the world’s most recognizable luxury brands.Her harmonious lifestyle allows her to understand the needs of the modern woman who wears Gucci. Frida manages to balance and tie a brilliant career with family and friendships. With her warm and upbeat nature, born of the sunny Roman lifestyle, Frida is a true expression of Italian style ….

Gareth pugh

Gareth Pugh is an English designer who so passionately embodies the struggle between good and evil on the catwalk that any Mexican novel takes a rest on the sidelines.One has only to imagine his model, in which a one-piece overalls, reminiscent of a thermal suit for swimming, are combined with a checkerboard dress over it, with a fluffy skirt and a large necklace in the form of geometric shapes. At the same time, the head and face of the model are hidden by a black latex mask. At the sight of such exhibits, some begin to applaud with delight, while the rest are frantically looking for a sedative in their purses …

Gianfranco ferre

Ferre has always believed that fashion is determined by life experiences acquired at different times and in different fields.Also, fashion is predetermined by culture and, above all, by art. He once said: “It seems to me that I did everything I could to make sure that my style is constantly and fully evolving thanks to a variety of innovations, inextricably linked with my feelings, my taste and my experience … my models with other cultures, was experienced by me personally, especially when I was in the Far East (India, China, Japan). It is just as easy to see in my works, as well as the tendencies of Western culture, from baroque to neoclassicism, from romanticism to decadence ” ……

Gianni versace

Clothes from Versace really mesmerized with their beauty, clean lines and precise cut. Versace’s style blew up the catwalks, making him the leader of the fashion world in the 80s. By the most conservative estimates, his annual revenues reached $ 900 million! All over the world, 165 Versace boutiques and 23 private Istante stores were active.The designer’s imagination was not limited only to fashion, he created costumes and theatrical props, accessories, perfumes, watches, porcelain, decorative tiles and even entire interiors “a la Versace” …

Giorgio armani

Giorgio Armani is the most successful Italian fashion designer in history, and his secret of success is simple – he designs beautifully tailored and delightful products for their owners, not only for women, but also for men.But the designer started with tailoring men’s clothing …

Hedi slimane

Eddie almost immediately bet on a narrow silhouette, some even note a funny coincidence in this, because the designer’s surname literally translates as “thin man”.In the second year of the new millennium, the fashion designer was named Designer of the Year by the Council of Fashion Designers of America (CFDA) in New York.

An interesting fact in the biography of the designer is that in addition to fashion, he is actively interested in photography. Slimane released his first album of photographs “Intermission 1” in the second year, followed by “Berlin” – a year later and “Stage” – two years later ….

Helmut lang

His style will be called, then minimalism, then futurism.Helmut Lang himself, having heard any of these definitions, winces and says that all this is a word game, fun for the press. In fact, he just creates clothes that meet the needs of people …

Hubert de givenchy

Givenchy’s style is very pure, gentle and sublime, it is distinguished by aristocracy, graceful models, characterized by the author’s decor, have become a symbol of harmonious beauty….

Issey miyake

Issei Miyake is a progressive person, creating his clothes, he looks to the future, where the form, style and quality of models depend not only on the skill of the designer, but also on the achievements of science.It is not for nothing that this man in the sixth year of the new millennium was awarded the “Kyoto Prize” for “innovative methods of creating clothing by combining Eastern and Western cultures and the use of advanced technologies” in the field of art and philosophy ….

Jean paul gaultier

Jean-Paul Gaultier’s style is based on a mixture of cultures, traditions, genres, styles and in general everything that can and cannot be combined.He prefers shocking, even the designer chooses fashion models with an unusual appearance. However, his clients are often not inferior to the fashion designer in outrageousness, take, for example, Marilyn Manson …

Jean-claude jitrois

French designer Jean-Claude Jitroix is ​​known for inventing elastic skin that perfectly fits the figure and makes it sexier and more seductive….

Jil sander

Gilles Sander became the first German designer to present her collections not at home, but in the fashion capital, Milan. Her luxurious, conservative clarity of collections made Gilles one of the leading international designers in the nineties.In New York in 1996, Sander received the Fashion Group Award. And a little later, she added a men’s clothing collection and a line of fragrances to her achievements …

John Galliano

The shocking English fashion designer, known for his avant-garde collections, has been the art director of the House of Christian Dior since 1996.During his career, he was repeatedly awarded the prestigious awards of Great Britain and France. “Best Designer of the Year” (1987, Great Britain) – for the collection for the spring-summer 1987 season.
“Best Designer of the Year” (1994) – for the collection for the fall-winter season 1994-1995, consisting of only 17 models.
“Best Designer of the Year” (1995, 1997). Order of the British Empire (2001, UK). Order of the Legion of Honor (2008, France) …

John richmond

“Destroy, Disorientate, Disorder” is the slogan that defines the essence of John Richmond’s style….
The main motive of all of John Richmond’s collections is the theme of music and religion. It combines avant-garde movement with club culture. This approach defined the special style of this extravagant fashion designer ….

Junko Shimada

Junko Shimada has been officially elected a member of the French Pret-a-Porter Fashion Syndicate.Junko Shimada’s “I Feel Love” collection at the Spring / Summer 2009 show was inspired by fantasies of deep sea travel and space travel. The world of wildlife and modern high technology have merged into one whole in the dresses created by Shimada. The basis of the collection was made of natural organza dresses made in accordance with Japanese motives, vinyl leggings, voluminous dresses with chiffon embroidery and colored crocheted jackets …

Karl Lagerfeld

This person is fluent in several languages, he also freely cooperates with several fashion houses and does not forget to promote his brand on the market.His life is filled with a large number of cultural, sponsorship and charitable projects. Some people simply do not understand how he manages everything, although many attribute this to the unique German accuracy and planning ability of the designer …

Kenzo takada

Kenzo is not just a brilliant oriental designer, whom everyone knows only by name and is called “the most European of all Japanese fashion designers.”This is a unique phenomenon in fashion that can be truly felt only by fully using all the senses given to a person. From delighting in spicy, magical aromas to contemplating exotic images created in his collections, from hitherto unknown tactile sensations arising from contact with rare fabrics, to mesmerizing music at his shows – this is how you get to know the creativity of the simplest and most mysterious person from the Land of the Ascending Suns …

Kim jones

British menswear designer Kim Jones, a graduate of St.Martins, became the founder of a cult trend in the world of fashion: the creation of casual, but very sophisticated clothing brought him fame …

Lorenzo riva

Lorenzo Riva has been associated with the world of haute couture for half a century.Once a famous Italian designer told “COLLEZIONI” about how to relate to the world of haute couture, how he finds partners and creates outfits. He is very fond of admiration in his address, and does not hide it. When people see a satisfied smile spreading across his face, when they hear the next compliments, they want to tell them to the designer more and more often. And what is this fascinated look with which he examines each of his dresses that accidentally came into his field of vision. That is the kind of person he is Lorenzo Riva….

Marc jacobs

referring to the experience of the past decades, the designer never uses direct quotations. While others were looking around the shops for authentic things of the time, Jacobs brought in Stephen Sprouse (who created clothes in the 80s.), which adorned the graffiti fabric. So the ideas of the past were refracted through the prism of modernity …

Martin Margiela

Throughout his career, Martin Margiela has managed to remain in the shadows all the time.He has never been photographed or taken to the podium during his shows. He makes all the necessary contacts by fax. He has a very modest label: a piece of fabric numbered from 0 to 23. This label is sewn with white thread, with four tiny blind stitches on the back of the garment: this way, not even the slightest trace remains on the front side …

Matthew williamson

Matthew loves luxury in everything except clothes, although he creates high-class clothes himself, the fashion designer often appears in public in a faded and even leaky sweater.”For me, luxury is just freedom of movement.” He loves to travel and dreams of new wanderings, because it is they who play the role of the main source of his inspiration …

Oscar de la Renta

The Oscar de la Renta style is a timeless classic of a classic and a new vision of old motives.The most famous persons of the world prefer the outfits of this brand. Hollywood celebrities even have a kind of catch phrase “We will dress for the Oscars from the Oscars.”
Delicate, refreshing and elegant fragrances from Oscar de la Renta rightfully deserve the love of fashionistas all over the world …

Paco rabanne

Mystic, Dadaist, architect, astrologer, vegetarian, writer, couturier – and all this is Paco Rabanne.It is not surprising that this man has become the object of increased attention: his entire long career is a series of endless provocations in the fashion world …

Paul smith

Sir Paul Smith – (Sir Paul Smith) – an English fashion designer, who gained fame thanks to the release of menswear, is one of the most successful and respected fashion designers in the world.In 2000, Queen Elizabeth II awarded Paul Smith the title of knight …

Peter jensen

He has always been a favorite of young people, because he treated haute couture with irony. His shows and fashion shows are a mockery of luxury, stiffness and glamor.He creates simple and stylish designer clothes that must be comfortable above all …

Pierre cardin

Over the course of his creative career, Pierre Cardin has patented over 500 design inventions that encompass not only advances in clothing design, but also transportation, architecture and advertising.Moreover, Pierre has established himself as a professional entrepreneur who boldly differentiated his business. At the moment, more than 8 thousand boutiques, restaurants, theaters, watches, perfumes, facing tiles, various accessories and much more have been opened under his name. It is also worth noting the fact that the designer owns a huge amount of real estate around the world. Probably the most famous of these are the castle of the Marquis de Sade and the Casanova house …

Raf Simons

Simons’ creativity is characterized by constant experimentation, before he always focused on design and color, now he prefers inconspicuous grooves and embossed folds.Severity and passion, elegance and sensuality are felt in his collections, all models from Raf could easily be included in the collection of some collector who is fond of contemporary art. “I want the woman to see for herself how similar the seam line on her outfit and the painting technique of the artist Lucio Fontana are. It takes a long time to talk about this, but one glance at the dress is enough to feel it ”, this is how Raf comments on his outfits …

Ralph Lauren

The fashion designer was able to build his own empire of style, which offers a special lifestyle of a successful person under the Ralph Lauren brand.The Polo style is for wealthy people who know how to appreciate home comfort and family warmth, but at the same time radiate the ideology of happiness and success. This style is for a simple and calm life, full of interesting and kind moments …

Rei kawakubo

A distinctive feature of Rei is that each of her collections was a discovery, always new, always unknown, it was never repeated.Rei Kawakubo’s models are on display in the collection of the London Museum of Modern Art. Today, Rey is still the head of Comme des Garcons alone, she herself is the face of her company, and she herself controls its activities …

Robert geller

In collaboration with Plokhov, Geller created five collections, thanks to his work, Cloak received the Ecco Domani Prize in 2003, and in 2004 – a Vogue / CFDA grant…

Roberto cavalli

Cavalli always strives to transform the mediocre and the ordinary into the beautiful and the extraordinary. He doesn’t like being called a fashion designer, but prefers to be thought of as a fashion artist.“I adore women, all women,” he declares. And women really play a big role in his life, and his loving wife Eva, the former Miss Universe, helps him in his design work and inspires him for future masterpieces …

Sonia Rykiel

In her work, Rykiel is not limited to knitwear, accessories, fashionable interiors and perfumes also fill her field of activity.But that’s not all, among her collections you can find very funny children’s options. But a separate topic in her life is perfumery, for her signature fragrance she independently developed a bottle design that looks like a funny pullover with short sleeves, and her daughter Natalie became the face of the new perfume. She chose her daughter not only to show her to the whole world, with this act Sonia, most likely, wanted to once again confirm her point of view that fashion exists for ordinary women, and not for cover models.The fashion designer believes that a dress and perfume is the main decoration of any lady, but at the same time, if you choose such things incorrectly, they can play a cruel joke with the owner, ruining her image. Sonya has three favorite scents that they use during the day, the designer just likes to mix perfume among themselves …

Stella McCartney

In the early 2000s, Stella McCartney received an offer to lead the women’s line at Gucci Fashion House.The designer refused the offer, as her beliefs of a modern person who care about the environment did not allow Stele to cooperate with a company famous for its natural leather products. McCartney chose to continue working with Chloe, but soon parted ways. In April of the following year, the Gucci Group and Stella McCartney finally agreed on the best option for cooperation, she was asked to create her own line under the auspices of Gucci. Stela, of course, agreed, because this guaranteed her creative freedom and independence.After a while, the fashion designer opened boutiques in New York and London, and also launched her own fragrance …

Stuart vevers

“Stewart is absolutely the person we need,” Pierre-Yves Roussel, CEO of LVMH, which owns the Loewe brand, said in an interview with WWD.“We have recently made certain changes in the direction of brand development. Now we want to emphasize the strong side of the brand – leather goods, and we need a person who can create bags that make you want to buy them. ” “I loved working with Stuart and he is a great designer,” says Lisa Montague, COO of Mulberry. “He created a strong team, brought a lot of talent to the company and now we need to find him a worthy successor who can take the brand to the next level.”This successor could be Emma Hill, a designer who has worked on accessories for many well-known brands including Gap, Chloé and Marc Jacobs …

Thierry mugler

Terry Mugler’s style can be distinguished by its bright saturated colors in men’s collections, and masculine strict forms in women’s models.The designer’s favorite materials are chintz, vinyl, linen, jersey and leather. His collections show a fine line between kitsch and elegance, he practically does not use accessories, his models still intrigue the public all over the world …

Tom ford

Tom Ford is an American designer.In the fashion world, he is widely known for the legendary re-image of Gucci, one of the most influential fashion houses in the world ….

Tommy hilfiger

The opinions of critics about the work of the fashion designer were sharply divided, many believed that clothes from Tommy Hilfiger were ideal for many, others, on the contrary, considered them not relevant.But in spite of everything, the Tommy Hilfiger brand currently exists, the denim clothes it labels are selling well, and Tommy Hilfiger himself is receiving excellent dividends.

Today, the renowned fashion designer has also become a renowned philanthropist promoting sports and everything related to it. In the early to mid-nineties of the last century, Tommy actively supported some Formula One teams. In addition, in the year 2000, the fashion designer took custody of one of the best teams – Ferrari. This is natural, because Tommy never made deposits just like that, and many investment tycoons can envy his foresight…

Valentino garavani

During his career, Valentino created a unique style, admired by Jacqueline Kennedy Onassis, Elizabeth Taylor, Grace Kelly, Sophia Loren, Audrey Hepburn, Madonna and a lot others.After showing his latest collection, the great Italian ended his career, of course – it was one of the most successful in the history of world fashion …

Vivienne westwood

Lack of commercial success gave way to sensational popularity among the press and professionals, every show is something! Still, financial interests forced her to abandon the bustles, but corsets were present in every new collection.But still, the genius character and willpower of this woman did their thing. In the late nineties, a new society of free and original people came to the world, and real success came to Westwood. She began to sell licenses and released Boudoir perfume, which brings steady profits. Thanks to the commercial support of many firms, several collections have been released: Vivienne Westwood Gold Label, Vivienne Westwood Red Label – women’s youth clothing, Vivienne Westwood Man – men’s clothing, Englandmania – casual unisex, and Man – men’s collection. …Against the background of modern avant-garde artists, V. Westwood’s collections are already perceived as almost classical, but she made a breakthrough to the freedom of haute couture, breaking the boundaries, and allowing herself everything for the sake of beauty and art …

Walter van beirendonck

Walter van Berendonk’s signature style is a combination of futuristic ideas and hand-made craftsmanship.He uses both high-tech fabrics and natural materials in his models. His models are almost always out of fashion trends, his ideas are more often similar to characters in comics and interactive games, rather than to the classic images of the world of high fashion. The designer exaggerates the usual elements of the ensemble, resulting in a huge collar that overlaps half of the face or a floor-length tie. In addition, in his style, attention is always focused on fluorescent paints and unusual ornaments and applications…

Yohji Yamamoto

All over the world there is a huge number of admirers of Yohji Yamamoto’s creativity, among them Juliette Binoche, Catherine Deneuve, Boris Grebenshchikov and many other outstanding personalities.He often says: “I do not like fashion, but I understand that it is necessary, like air, and this inspires me.” This is how he is, the famous Yohji Yamamoto is all made up of contradictions, one continuous mystery. It is difficult to say something about this man, because he has already said everything with his models under the “eternal” brand Yohji Yamamoto …

Yves saint-laurent

The world’s greatest (French) fashion designer who reigned in the world of haute couture in the 1960s and 1970s.After the death of Christian Dior, with whom Yves began as an assistant, in 1957 he became the head of his model house (he was 21 years old). He introduced elements of men’s wardrobe into women’s fashion – leather jackets, thigh-high boots and even tuxedos (1966). Considered the founder of the unisex style. He was the first to invite black models to participate in fashion shows of their collections ….

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World renowned fashion designers: ranking, best collections

The industrial revolution led to the fact that clothing became widespread and affordable, and soon there was an industry of luxury clothing, which is characterized by originality and exclusivity.The most famous fashion designers have become part of the culture, their creations delight the public, become objects of desire and even collectibles.

The creators of classic and modern fashion brands began to shape public taste, dictate the rules of life, and influence consumer activity. Who are these masters of thoughts? Let’s talk about which famous fashion designers of the world were recognized trendsetters in different periods of time.

Coco Chanel

The fashion industry certainly starts with Coco Chanel.She radically changed the idea of ​​a woman’s costume, and of the way of life in general. In 1909, former orphanage pupil Gabrielle Chanel opens a shop-workshop for making hats. Later he starts making clothes. She saw her mission in creating comfortable clothes for ladies. Coco felt the changes in the lifestyle of her contemporaries and sought to create outfits in which they could feel comfortable.

In 1913, she opens a store in Deauville, where she introduces a collection of sportswear for the first time.During the First World War, she sews jersey clothes. Chanel was also a fierce opponent of the corset and proposed a suit that allowed the ladies to do without this constraining element. She offered the most simple clothes, her laconic dresses became classics. Also, for the first time, Coco wore trousers herself for everyday life, and not for riding, as it was before. Since then, her collections have not been complete without trouser suits, as well as tweed and bouclé twos: jacket + skirt with recognizable black piping, patch pockets and large buttons.

After the death of Coco Chanel in 1971, the fashion house she created was able to stay among the best in the world. And today he continues to preserve and develop the traditions of the great creator, developing elegant and sophisticated outfits.

Cristobal Balenciaga

The great Spanish fashion designer was born in 1895, at the age of 24 he opened his first Fashion House in Spain, during the civil war he moved to Paris, where he began a brilliant couturier career.

He, unlike other classics of fashion, went from a tailor to a fashion designer, he could tailor and sew a dress, and not only draw it.Crowned persons and stars became clients of the Balenciaga house: Marlene Dietrich, Grace Kelly, Duchess of Windsor, Elizabeth Taylor. They appreciated him for his impeccable taste and style, he created masterpieces, not dresses. Cristobal subtly felt the potential of the fabric and always knew how to emphasize the beauty of the female figure.

Balenciaga was a recognized trendsetter, he dictated the laws of fashion, and did not listen to them. In the 50s, the maestro offers collarless blouses, it was he who first used square shoulders.

In the 60s, Cristobal made a splash with a collection of sack dresses that were extremely comfortable and at the same time advantageously concealed figure flaws. Also in his best collections, the world saw a-line dresses, a narrow dress silhouette called “line one”. He invents shirt-cut sleeves in a women’s blouse, offers a baby-dollar dress that has driven fashionistas all over the world crazy.

In addition to revolutionary dresses, Balenciaga sews loose coats and jackets, offers ladies comfortable short coats with a wide cut, as well as coats with a hood.In the late 70s, the master realized that fashion ceases to be high, that the syndicate takes over the fashion houses. He refuses all offers to sell the Fashion House. In 1972, the couturier died, several attempts were made to revive the brand, but they were not successful.

Christian Dior

Famous fashion designers often come from the poor. But Christian Dior grew up in a wealthy family, he studied art, was going to become an artist. The family went bankrupt, and he had to think about earning his daily bread.In 1946, at the age of 41, he opens his own Fashion House in Paris. And already in 1947 he released the first revolutionary collection New Look.

Dior’s “New Look” embodied the idea of ​​a woman as a beautiful flower. The designer went against all modern trends and brought back the ideals of the past. His dress with a narrow waist and a wide bell skirt, which took up to 40 meters of fabric, delighted women tired of military hardships, and harsh criticism from colleagues. So, Coco Chanel and Cristobal Balenciaga accused Dior of being retrograde and tasteless.The launch of ready-to-wear lines caused even greater attacks. But Dior continued to produce luxury collections, which enjoyed continued success.

For 10 years of work, Christian Dior has developed 6 more collections, a distinctive feature of which was a narrowed waist and emphasized femininity. In 1957, Christian Dior died, but his Fashion House has not lost its fame to this day.

Contemporary Masters: Dolce & Gabbana

World renowned fashion designers from the last quarter of the 20th century, Dolce & Gabbana, broke into the fashion world in 1982.Prior to that, each member of the duet went his own way in the world of fashion. They met in a small atelier in Milan. In 1985 Dolce and Gabbana presented the collection of their own studio “Real Woman” and captivate the ladies with their new approach to fashion. Their muse is a strong, self-confident, beautiful woman of non-model parameters.

In the future, the designers focused on extravagance and brightness of images, they boldly combine various fabrics, they are very fond of lace. But at the same time, all of their collections meet the highest luxury standards.Of particular interest is the men’s line, which combines elegant Italian style, chic, masculinity and originality. Today Dolce & Gabbana produces seven lines of clothing: from luxury to kids and beachwear. They do not give up leadership positions as famous fashion designers.

Giorgio Armani

The famous Italian designer Giorgio Armani was born in 1934 and began his career as an assistant to Cerutti and Ungaro.

In 1975 he opens a company under his own name and produces a collection of jackets for men, in which he abandons the usual narrowing to the bottom and eliminates the shoulder pads.Its slogan is elegance and simplicity. In the women’s collection, he uses methods borrowed from men’s fashion, creates an original double-breasted suit, which becomes the hallmark of the Armani House. Today Armani continues to manage his House, his clients are stars from all over the world. The Armani brand produces 5 clothing lines, each of which embodies the company’s philosophy.


Famous fashion designers note that Hubert de Givenchy is a true aristocrat in the clan of fashion designers.Begins an interest in fashion in early childhood, fascinated by the collections of fashion houses of that time. He studied with colleagues and graduated from the School of Fine Arts, and in 1952 opened the Fashion House in Paris, becoming the youngest designer of his time.

His style is rich colors and prints combined with simple and sophisticated silhouettes. Thanks to Givenchy’s efforts, a blouse with white Bettina flounces has firmly entered the wardrobe of French women. He was the favorite stylist of Audrey Hepburn, creating her unique and recognizable image.For her, the master comes up with a shirt dress and many simple and elegant outfits that have become a symbol of the era.

Among his clients there are many world stars and celebrities who are attracted by the charm and sophistication of Givenchy outfits. In 1993, when Audrey died, Givenchy realized that the world had lost the embodiment of femininity and there was no one else to create beauty. He sells the Fashion House and retires forever.

Fashion in Russia: Vyacheslav Zaitsev

Famous fashion designers note that Russia has its own unique charm and style, and Vyacheslav Zaitsev embodied it.The artist was born in 1938. From childhood he was fond of drawing, received the profession of a fabric designer, and from 1962 he headed an experimental group in the Soviet House of Models on Kuznetsky Most.

In 1979 he began to work in his atelier, which would later become the Fashion House named after him. Zaitsev’s style is elegant extravagance. He often uses the traditions of the national Russian costume, in the West he is called the Russian Cardin. In his collections you can see rich fabrics, furs, leather, he creates luxurious clothes for outings and practical outfits for every day.In Soviet times, Zaitsev dressed the entire elite of the USSR, today his clients are the Russian establishment.

Valentin Yudashkin

If you make a list of “Famous Russian Fashion Designers”, then the first lines in it will be the name of Valentin Yudashkin. It is part of the Haute Couture Syndicate of Paris. His Fashion House successfully works not only in Moscow, but also in France. Yudashkin’s style is chic and luxury. His first collection appeared in 1987, he quickly gained worldwide fame.Yudashkin regularly refers to the Russian theme in his collections. The designer is distinguished by his great love for decor: embroidery, rhinestones, sequins, appliques – all this makes his outfits so bright and unusual. Yudashkin’s House is a place where Russian show business stars dress.

Igor Chapurin

Collections of clothes of famous designers became the impetus for the development of the creative thought of the young designer Igor Chapurin. He took his career start from participation in the competition of fashion designers, in which he won and immediately received recognition.In 1993 he released the first author’s collection, and in 1999 he received the “Golden Mannequin” for his new collection. Chapurin’s style is intellectual clothing, he creates clothing for thinking middle-aged ladies. Chapurin’s collections are distinguished by the complexity of the cut and great convenience, the master pays great attention to details and decor. There are many celebrities among the clients of the Chapurin Fashion House, the Russian elite loves to flaunt in his outfits.

Fashionable youth

Famous fashion designers continue to work, the industry is growing, attracting new forces from among the youth.Around the world, the vanguard of fashion is made up of young and even young people who bring fresh ideas to the world of clothing. Modern famous fashion designers – Stella McCartney, Olsen sisters, Eilish Macintosh, Ulyana Sergienko, Jaimee McKenna, Russell Sage. Today they are creating the future, striving to amaze the world with new solutions and turn over the idea of ​​beauty.

The women designers who changed the fashion world | SPOOL

This year, the traditional annual ball of the Costume Institute will be dedicated to two women who have made a significant contribution to the development of the fashion industry: Elsa Schiaparelli and Miucce Prada.On the eve of the celebrations that will take place this weekend, let’s remember the names of those women designers who changed fashion once and for all.

Madeleine Cherie

At the beginning of the 20th century, the name Madeleine Sherry sounded in all the salons of Paris. This woman became the first full-fledged mistress of a fashion house, dressing for which the main fashionistas of France dreamed of. In 1910, one of the fans wrote:

With her taste – so original, so subtle – she put herself in the first place in the industry, and not only in France, but worldwide.

Madeleine’s career developed rapidly. In the 1880s, she worked as a tailor at Raudnitz & Cie House of Couture, but her talent was so exceptional that she soon took over the salon, and then completely bought it out, renaming it Cheruit. She helped launch a career for Paul Poiret, won the Vogue prize and was able to remain one of the few whose brand operated during the First World War.

And although her name did not become a household name, like the name of the same Coco Chanel, she nevertheless made a revolution, albeit small, in the world of haute couture.

Jeanne Paken

It is generally accepted that it was Jeanne Paquin who became the first woman couturier to create at the turn of the 19th and 20th centuries. She was especially famous for her evening gowns, styled after the 18th century and made from pastel-colored fabrics. This sedate madame was distinguished by an amazing commercial streak and a creative approach: she was one of the first to understand the beauty of fashion shows; in addition, she sent her models to premieres and horse races, where they demonstrated the novelties of her fashion house at their best.

Jeanne Paquin in her own design

Coco Chanel

Coco Chanel needs no introduction. Her influence on modern fashion cannot be overestimated, if only because it was she who founded one of the most prestigious and respected fashion labels in the world. It is thanks to this extraordinary woman that such obligatory attributes as a little black dress, “sailor suit” and, of course, trousers have appeared in our wardrobes. And we will always be grateful to her for that!

Jeanne Lanvin

Another fashion designer whose merits cannot be overlooked, especially since her work is still flourishing.She founded her fashion house Lanvin in Paris in 1890, but fame came to her a little later, at the beginning of the 20th century, when she began to develop models of elegant clothes for young mothers and their little daughters. The designer’s “muse” was her daughter Marie-Blanche. Later, the silhouette of a lady leading a girl by the hand became Lanvin’s trademark – the drawing was made by the famous Art Deco artist Paul Irib. Realizing what potential is hidden in her brainchild, Madame Lanvin tried to realize it as much as possible: in this way, the collections of women’s and children’s clothing were replenished with perfumery, and then with household goods.

Elsa Schiaparelli

The name of Elsa Schiaparelli is known to few, meanwhile, it is this woman who is called the creator of the ready-to-wear style and the main rival of Coco Chanel. At the same time, she loved to shock the public, and fashion historians often consider her a “harbinger” of modern avant-garde fashion.

And it all began with the fact that Elsa, forced to earn money as a guide, realized that the guests of the French capital were interested in local boutiques much more than the Louvre collections.It was then that she came up with the idea to create things that will surprise and which, in spite of everything, will make the whole world talk about her, then certainly the dignified French matrons.

Schiaparelli was not afraid of experimentation. She was inspired by a variety of things – sports style, ethnic jewelry, sailor tattoos and even … the first flight across the Atlantic Ocean.

The popularity of the Schiaparelli fashion house reached its peak in the 1930s: by the way, it was then that the collection was presented in which the zipper was used for the first time.Any creation of this lady immediately became a sensation, but she was not chasing cheap fame: most of her things were perfectly cut, sewn from the best materials, and besides, they were, as they say, conceptual. And the audience loved it!

Madeleine Vionne

Madeleine Vionne is considered one of the most influential designers of the twentieth century, regardless of gender, and this title is completely justified. It is she who is credited with the introduction of the bias cut into everyday life, as well as the popularization of dresses in the Greek style, interest in which has not disappeared today.The innovative approach with which Madame Vionnet approached the design of clothing is relevant to this day, as are her creations, which, it seems, will never go out of style.

Madame Gre

Madame Gre may not be as famous as Madeleine Vionnet, but it is to her that we owe the fashion for elaborate draperies, reminiscent of the outfits of ancient Greek goddesses. Today the name of this fashion designer and sculptor is undeservedly forgotten, but one cannot fail to note the contribution that she made to the modern fashion industry.

The real name of this Frenchwoman is Germaine Emily Krebs. Despite the fact that she has always shunned fame, her clients included Marlene Dietrich, Greta Garbo, Vivien Leigh, Grace Kelly and Jacqueline Kennedy.

Fashion designer and sculptor, she did not recognize patterns and patterns, but immediately took up the fabric. She did not use pads, shoulder pads or other aids, trying to create an outfit that would fit flawlessly. And she did it!

She was called “the most elegant woman of our time”, and Vogue awarded her the title of “the greatest living couturier”, and Yves Saint Laurent once said that “no one works like her.”


The mysterious designer Valentina is known for creating dramatic evening dresses for the Hollywood elite, and is credited with being the “red carpet pioneer”. In addition, she was the first to venture to name her brand with just her own name.

Claire McCardell

Claire McCardell has been called the queen of sportswear and ready-to-wear.Simple silhouettes and economical use of fabrics, especially during World War II, contributed to the democratic yet sensual image that American fashion is associated with today. Her fame was so great that in 1950, President Harry Truman presented her with an award, recognizing her contribution to the development of the industry, and in 1990 she was included in the list of the 100 most influential fashion designers in America.

Bonnie Cashin

Along with Claire McCardell, Bonnie Cashin was one of the pioneers of semi-athletic ready-to-wear.She started out as sewing a children’s choir in Los Angeles and ended up making clothes for movies. Among the innovations that the designer came up with were layered outfits that were comfortable for those who were constantly traveling, and the use of a minimum number of seams, which made the garment comfortable and practical.

Barbara Hulaniki

The Biba brand, currently worn by boho-chic fans, is the handiwork of Barbara Hulanika.Her friends included David Bowie, the Rolling Stones and Marianne Faceful. She also took 15-year-old Anna Wintour for her first job. In the 1960s, the name of this woman thundered all over America: it was she who dressed that generation in miniskirts, boas, velvet suits and wide-brimmed hats.

Mary Quant

Long-legged women should be grateful to Mary Quant for popularizing miniskirts and ultra-short shorts. In addition to the fact that modern fashion was supposed to be risky and provocative, it also meant that women were given more freedom.Although … Sometimes you want someone to restrict Lady Gaga’s freedom.

Mary Quant …

… and Twiggy in a dress of her design

Sonya Rykiel

Super-soft sweaters (and especially – The Poor Boy Sweater, which appeared on the cover of Elle in 1967) are Sonia Rykiel’s calling card, for which she is famous to this day.

Katherine Hamnett

Not all influential designers are necessarily couturiers.Katharine Hamnett became famous for creating T-shirts with provocative prints. Today, of course, you will hardly surprise anyone, but in the 1960s they were at the peak of their popularity. By the way, judging by the fact that even today many companies “borrow” them for their collections, this woman was clearly ahead of her time.

Katherine Hamnett in a dress of her own design

Rei Kawakubo

Teamed up with Yohji Yamamoto, Rei Kawakubo revolutionized fashion in the 1980s by introducing a synthesis of Oriental and Japanese cultures in her collections.The founder of Commes des Garcons specializes in so-called anti-fashion, austere and sometimes deconstructive pieces that sometimes lack sleeves or other components. The specific aesthetics of her creations have attracted intellectuals all over the world: tired of bright, pointedly glamorous or branded clothing, they are hooked on a strict architectural cut and minimalistic color palette, which the designer has built into a cult.

Vivienne Westwood

We have to thank Vivienne Westwood for bringing the street style and punk aesthetic to haute couture.Without her, we would never have known that pin-pinned shirts, plaid trousers, asymmetrical draped dresses, and of course platform boots can be truly chic.

Diane von Fürstenberg

Needless to say, Diane von Fürstenberg revolutionized the fashion world with her famous wrap dress. The designer invented it in the 1970s (“I was looking for a simple and convenient option that nevertheless emphasizes that I am a woman”), but it is still relevant today.Fabrics, colors, prints change, but the silhouette – oh, this flawless silhouette! – has remained unchanged for several decades.

Stella McCartney

Stella McCartney brought lightness, comfort, and a special – slightly careless – sensuality to fashion. And that is what helped to win her label success. In addition, she was one of the first vegan designers to completely abandon the use of genuine leather and fur in production, and also began to use exclusively sustainable materials.

Miuccia Prada

Miuccia Prada has gone a long way from making nylon bags in the 1980s to creating the largest (and strongest!) Trend-setting and trend-setting brand. The designer’s strong point is high-quality, stylish and at the same time ironic clothes: in the new season, for example, the founder of Prada and Miu Miu houses was inspired by the 1950s and retro cars. You can judge how successful her new collections are by how many stars are wearing them!

Decent fashion collections were presented in Kazan

In Kazan, within the framework of the XII International Economic Summit “Russia – Islamic World: KazanSummit”, shows of designers creating decent collections, or modest fashion, were held.This is a relatively new trend in fashion that popularizes the rejection of the sexualization of the female image.

Ten designers from different regions of Russia brought models in hijabs and closed dresses to the catwalk. The Measure brand came from Dagestan, which is made by the local fashion designer Zainab Saydullaeva; from Moscow – Valentin Yudashkin, Igor Gulyaev and Zuhat; Tatarstan was represented by the Guzelem brand, owned by the popular Kazan singer Guzel Minnekhanova, Su.Su, Alsu Gilmi; from St. Petersburg – Eva Graffova, and from Ufa – Sahara.

Dzhannat Mingazova, an expert in the field of decent fashion, explained to Gazeta.Ru that modest fashion consumers are not only Muslims, but also those who like modest clothes.

“The modest fashion direction has begun to actively develop now, because women have begun to think more about how comfortable they are, rather than focusing on the sexualization of the image.Decent fashion is modesty in the image, ”said Jannat Mingazova, founder of Modest Covered and author of the Fashion Iftar project.

Mingazova noted that on a supporter of this style of clothing, you will never find a neckline, tight silhouettes, but there are no restrictions on color or patterns in clothing.

In the capital of Tatarstan, brands presented both things that fully corresponded to the canons of Islam – long, non-translucent, leaving only the oval of the face and hands open, and more free.Some models took to the podium with bare heads and open ankles.

Mingazova explained that modest fashion is not the same as Islamic fashion. It means people of different religions or those who do not belong to any denomination.

Designers decided for themselves what their collections would be and what rules they would comply with. The choice in favor of completely closed images, as a rule, was made by those who observe Muslim traditions.

One of the brands – Igor Gulyaev – presented the capsule collection “Eastern Story”.In a conversation with Gazeta.Ru, the creator of the fashion house, Igor Gulyaev, noted that he has been developing the “eastern line” of clothing for several years already.

“We always have something that guests from Qatar, Saudi Arabia, Bahrain, the United Arab Emirates, as well as Dagestan, Chechnya and our other eastern republics can choose, so when the offer came, I immediately said that we would be happy to come to Kazan, “the designer admitted.



Photo from personal archive

In his opinion, there has long been a trend in modest fashion in Russia.“This is in demand, because a huge part of the inhabitants of our country are Muslims. I showed a collection of haute couture, the images from which are suitable for holidays and weddings. And on the streets of Moscow there are now a lot of guests from Arab countries. A lot of tourists come to our store, and they are pleased to see their culture in the clothes Made in Russia ”, – said Gulyaev.

The designer noted that he would be happy to go to others at the Modest Fashion Week.

By the way, one of the nearest will be held in Miami in October.For more than one year, such shows have been held in Istanbul, London, New York, Dubai and other cities.

There are also organizations in Russia that hold Decent Fashion Weeks. However, they rarely find support on large platforms and have not yet become such a promoted system, such as, for example, Mercedes-Benz Fashion Week, which takes place twice a year in Moscow and collects a huge number of stars and viewers.

But Fashion Weeks are far from the most important thing for the development of the modest fashion direction.The demand for it is already huge. Brands not only from different parts of Russia, but also giants create “Muslim collections”. Valentino, Gucci, Max Mara and Chloé present ankle-length and closed-handed clothing almost every season, the same can be found in Zara, H&M, and Mango; Nike make hijabs; and DKNY, Tommy Hilfiger special limited edition Ramadan collections.

“What appears in the suite goes to the masses,” says Gazeta.Ru »Madonna Moore, author of the largest telegram channel about fashion MUR and former editor-in-chief of Peopletalk.

Madonna became one of the speakers at Modest Fashion Day in Kazan. She noted that she really liked part of the collection of Igor Gulyaev. “It is just for all women, regardless of religion,” says Madonna. Of the local designers, Moore noted the Dagestan Measure. “I was very impressed by their show with hijabs of an unusual cut, very conceptually,” the fashion expert shared.

“I do not separate Muslim fashion from the rest, as well as modest fashion. In any brand you can find both “modest” outfits, which can be attributed to the modest, and frank. But the direction itself will develop. This is due to the wave of protests of sexual objectification imposed by society, ”said Madonna Moore.

Clothes of the future

September 27, 2021

The clothes of the future are not only garlands of light bulbs hidden in fabrics and a built-in smartphone charger. Designers work with the chemical structure of fabric, and with processing technologies, and with 3D printing, but most importantly – with the images themselves, bringing the future closer through forms and meanings.


A-Cold-Wall clothes do not change color, do not glow, do not eavesdrop on your thoughts, but fans of the brand consider them to be the real clothes of the future. The company was founded in 2015 by Samuel Ross, winner of the Best Young British Designer award, a finalist for the LVMH and ANDAM awards, and a protege of the creative director of Louis Vuitton and Off White, Virgil Abloh.In his collections, Samuel, a native of London’s multicultural crime district Brixton, redefines the very concept of streetwear: for him, every thing is an urban, ecological and even class manifesto. The designer actively uses recycled materials, strives for natural shades and every year more and more shifts towards minimalism and efficiency: in his opinion, the future of humanity is in the rejection of excesses. Ross also donates a significant part of his income to social projects and to support young designers.Also in the name of the future.

Rainbow Winters

Founder of the Rainbow Winters brand, Dr. Amy Winters studied theater design in prestigious London St Martins. Working in the theater, she realized that fabric and clothing are primarily a means of self-expression and development for those who wear it, which means that the costume can also be interactive. Captivated by this thought, Amy took up the study of “programmable materials” at the Royal College of Art and defended her thesis on them.Now in his works, Dr. Winters uses materials that change color and structure depending on external conditions. So, in her collection there are dresses, one of which changes color when you go out in it on a sunny day, and the color of the other – made of fabric with hydrochromic paint – depends on the ambient humidity. There are also experimental dresses that respond to music – when it sounds, for example, glowing lightning appears on one of them.

Ying Gao

Montreal-based designer Ying Gao creates robotic dresses that respond to the environment and change accordingly.But Ying’s graceful dresses do not resemble the shapes of robots, but rather demonstrate the author’s familiarity with the history of high fashion from Dior to Lanvin. The designer’s clothes were inspired by the books of the famous neurologist Oliver Sachs – he described his patients, whose personality changed depending on what they saw in front of them. Ying was one of the first to create dresses laced with glowing threads that flash when someone looks at them – a gaze tracking system (eye-tracking) is built into the dress, which is used to assess the convenience of interfaces.Recent works include two dresses in transparent silicone and organza-like fabric that change shape depending on the colors that surround them. The model includes tiny cameras, a computer and a magnet system. Ying also creates simple clothes and shoes with silicone inserts – with their help, you can “sculpt” a form, and the most delicate shirts and dresses from “superorganza”, beautifully refracting light and creating a cloud of “stardust” around a person.


The main know-how of the German designer Bastian Müller is the GRDXKN fabric “printing” technology.The cryptic acronym is pronounced grid skin. This technology allows you to create volumetric “architectural” forms, and not only for beauty: the fabric is breathable, but at the same time repels water, and, if necessary, creates a protective effect. The novelty does not contain threads – it is printed on a 3D printer, into which a paste made of cotton, polyester or even leather is loaded. Bastian named the clothing brand using the new technology Patronace and presented it at the MCBW design exhibition in Munich in 2018.These clothes are not only great for an active lifestyle, but also look impressive. True, the pandemic disrupted all plans, and the brand is still producing high-tech protective masks FACE.

The Unseen

Englishwoman Lauren Bowker graduated from college as a chemist, but uses her knowledge in the most magical way: creates materials that change color depending on the environment. For Swarovski, for example, has created a Vicenza headpiece with “alchemic” Black Spinel crystals that reflect the work of the owner’s brain without any wires: the temperature-sensitive ink that covers the crystals reacts to changes in temperature in the active area of ​​the head.Among the partners of The Unseen are well-known brands Ermenegildo Zegna, Estée Lauder, Tom Ford, Browns, as well as the London department store The Selfridges: for him the designer has released a collection of quite utilitarian iridescent wallets and bags. For Richard Branson’s project, Lauren designed cleverly colored patches for space travelers to color their adventures in the universe.


The Kanghyuk brand was created by Korean designers Kanghyk Choi and Sanglak Shon in 2017, but it really thundered in 2019 when they hit the list of nominees for the prestigious LVMH Young Designer Award, and their jacket appeared in the music video for rapper A $ AP Rocky.Kang Hyuk Choi, after whom the brand is named, has always looked for inspiration in industrial forms and objects, for example, creating things from car airbags. His practical windbreakers, cargo pants and trainers are smart fantasies of freight, packaging, a global world of barcodes, fuel and speeds. Among the brand’s latest projects is Kanghyuk’s collaboration with Reebok: futuristic white and red layered sneakers. They will appear on sale only in March 2022.

Top ten fashion designers in the world – Podium.IM

If a fashion designer is in the top of the world’s best names, that already says a lot. And if he was recognized as one of the 10 best world designers of the year, it means that next year your clothes will simply be swept away even during the shows.

1. Betsey Johnson is a womenswear designer.

Betsy considers the dance lessons she took as a little girl to be the key to her success.Her outfits are distinguished by experimental audacity and a number of small raisins inherent only to this designer. For “Outstanding Achievement in Fashion” in 2009, Batsy was nominated for the award.

2. Tom Ford is a genius in his field.

Tom Ford is known in fashion circles as the designer of the world brand Gucci and the creator of many costumes for popular films. He has received numerous awards for various achievements in the fashion world, but most of all he is proud of the title of “Best International Fashion Designer”, which he received in 2000.In addition to all the achievements, Tom at one time stood at the head of the creative process for Yves Saint Laurent.

3. Donatella Versace – woman couturier

After the death of the great Javani, his sister Donatella became the head of the Versace fashion house. She, like her brother, is a fashion designer, and she does it just as well. It is thanks to her work that it is still considered high class to wear clothes from the Versace fashion house.

4. Ralph Lauren – Fashion Designer

The brand that Ralph created – Polo Ralph Lauren, enjoys immense worldwide popularity.Although Ralph himself was looking for himself for a very long time. He served in the army and studied science a lot. But fate made its choice, and Ralph was recognized by the whole world.

5. Marc Jacobs – Glamor Fashion Designer

Not only is he a glamorous designer, but also the 2012 most influential person in the world. He is also the head of two Louis Vuitton Fashion Houses and his own Mark Jacobs.

6. Valentino Clemente Lodovico Jaravanni – the most popular Italian couturier

Valentino’s first steps into the fashion world, as his fans know him, started as a schoolboy.Already in 1959 he achieved a world calling and opened his world famous studio. His clients are the most famous people and stars in the world. Among them are Julia Roberts and Elizabeth Taylor.

7. Dolce & Gabbana are famous fashion designers.

The mere mention of these names, Dolce and Gabbana, already means high style and 100% success among the public. All world stars have clothes of these famous designers in their wardrobe. And despite the fact that they have been working for many years, they have never shown the world a failed collection that would have remained in their fashion house after being shown on the catwalk.

8. Lee Alexander McQueen – Britain’s Best Designer

Four-time British Designer Award. He worked for Givenchy for many years, but then, with the help of Gucci Fashion House, created his own brand, Alexander McQueen. Even with the death of the designer in 2010, his name is still among the ten best fashion designers in the world.

9. John Galliano – famous outrageous designer

Outrageous, scandalous and yet one of the world’s most popular designers, Galliano creates masterpiece after masterpiece.His shows are very popular, both among world pop stars and freaks. Many of them try to imitate his style, thereby standing out from the gray mass.

10. Stella Nina McCartney

Stella is the daughter of Beatles member Paul McCartney and photographer and animal rights activist Linda McCartney. Due to the fact that Stella has very famous parents, for many years she could not achieve her own recognition. Journalists washed her bones for a long time until they realized that she was an individual with great talent.The first significant work was the show at the Paris Fashion Week. After that, they started talking about Stella in a completely different way.

The Last Futurist: Pierre Cardin Dies | Articles

His creations are inextricably linked not only with the history of fashion – he, one of the few couturiers, really inscribed his name in the history of the 20th century itself. Paradoxically, this is precisely why he once had to leave the High Fashion Syndicate – he sought to dress people, looking into the future, and not into the depths of their wallets. Pierre Cardin, one of the greatest designers of all time, has passed away today at the age of 99.Izvestia pays tribute to the memory of the Master and the friend.

He lived almost a century – and in this century he accommodated not just a big, bright, important life, but a life filled with work that changed our very understanding of the world around us. Geometric dresses, Beatles jackets, stocking boots – the list can be long, because Cardin has created and patented more than 500 various items of clothing and designer finds. Throughout his creative life, he preferred to look to the future, not looking back at the traditions of the High Fashion Syndicate, which dictated strict rules.That is why he left this organization in 1965 – by that time he already had a name that did not need anyone’s “blessing”.

Alexander Vasiliev, fashion historian:

He lived almost a century – a wonderful age for the great inspirer of fashion. I managed everything, created a large number of things, and very practical ones.

Thanks to him, the world put on a turtleneck, he gave women black tights, a leather mini-skirt, stocking boots. The leatherette raincoat, which has gained extraordinary popularity, is also his invention, as well as special shaped sunglasses, round pockets, decorative zippers.

He was extraordinarily talented and was inspired by talented people. His muses were the wonderful actress Michelle Morgan and the inimitable Maya Plisetskaya. For our great ballerina, he also created theatrical costumes, including dressing her iconic ballets such as Anna Karenina, The Seagull, The Lady with the Dog.

He was also an outstanding organizer. He created a theater in which the leading actors of the world performed. There, the artists of the Lenkom Theater triumphantly showed “Juno and Avos” by Mark Zakharov.He saved the epoch-making restaurant Maxim from ruin and turned it into not only a fashionable place, but also an Art Nouveau museum. I personally knew him, met often, dined with him. I can say with certainty: this man saw the future.

Photo: TASS / AP Photo / Margaret Pfeil

French fashion designer Pierre Cardin with his models in Cologne, 1983

He was the first in 1960 to present a separate men’s collection, boldly breaking the paradigm of fashion as art “for ladies ”, And was the first to experiment with denim, so beloved by young people ever since. “I always thought about the future and created for young people,” he said in his declining years and did not exaggerate a bit. Together with André Courrez and Paco Rabanne, he restored French haute couture from the post-war ashes; but unlike his colleagues, he went even further – he carried his sense of style to the place where he simply never had enough money. Working quarters, student dormitories – thanks to Cardin’s broad approach to the rights to use his name, things with the Pierre Cardin brand have become available to those who never could have thought of such an acquisition. He was often scolded for such a free approach and even reproached for greed – in the end, he turned out to be right, having taught the masses that clothes should be not only comfortable and utilitarian, but also beautiful. Much of the success of today’s mainstream fashion brands rests precisely on the long-standing licenses that Cardin sold generously around the world in the 1970s and 1980s.

Igor Gulyaev, designer:

I have great respect for the work of Pierre Cardin. He is a powerful and serious designer.This is the school of skill that I really liked. We knew him thanks to Vyacheslav Mikhailovich Zaitsev, with whom Cardin was friends, with whom he had a lot in common in his work. When I first learned about Cardin, I was 14-15 years old. Then, having already become a designer, I saw him both in Moscow, when he came here, and in Paris.

Cardin – a man who instilled in us a sense of taste, showed with his creativity what class, level means. Never in his entire life, regardless of the changes in the world, did he betray himself.Everything that was done under the Pierre Cardin brand has always been worthy, correct, and cool. He gave us a fashion that today is almost not seen in many designers and fashion designers in the industry. Today, fashion has become fleeting, comfortable and simple. On the one hand, it is comfortable, democratic and good. On the other hand, I really want to see again the collections of world fashion houses that promote the level and beauty.

In New York, 1975

Photo: TASS / AP Photo / Ray Stubblebine

The fashion designer who became for the world almost the most important symbol of France was an Italian by origin. Pietro Costantin Cardini was born on July 2, 1922 in the Italian province of Treviso. Two years later, the Cardini family thought it best to leave the country where the fascist regime of Mussolini came to power, and moved to France. The father of the future design genius wanted Pierre to become an architect, but the young man was drawn to designing completely different things – not “walls for centuries”, but clothes. Things, seemingly ephemeral, but, as time has shown, turned out to be much more eternal than many architectural delights of the middle of the last century.

In France, at the age of 99, the legendary French fashion designer of Italian origin Pierre Cardin has died. He was called the first fashion futurist and red couturier – for his special love for the USSR and Russia. Gallery of memory – in the material “Izvestia”

Photo: Global Look Press / ZUMA Press

Pierre Cardin was born in 1922 in the Italian commune of San Biagio di Callalta.He started out as a theater designer

Photo: RIA Novosti / Vitaly Arutyunov

In 1946, at the dawn of his career, he made costumes for the film of the famous Jean Cocteau, in the late 1940s he worked for Christian Dior

Photo: RIA Novosti / Alexander Makarov

A few years later he created his own fashion house and furniture boutique in Paris

Photo: Global Look Press / Andreas Altwein

Thanks to him, A-line mini-dresses, jackboots, bubble dresses, unisex overalls appeared.And one of the most important contributions to fashion is the creation of ready-to-wear direction, ready-to-wear, accessible to everyone

Photo: RIA Novosti / Vitaly Arutyunov

Costumes for The Beatles were created according to his patterns

Photo: RIA Novosti / Vladimir Vyatkin

He also received orders from the Ministry of Light Industry of the USSR – at Soviet enterprises, according to his patterns, they sewed clothes for women

Photo: Getty Images / Pascal Le Segretain

He was called the founder of futurism in fashion.His legendary space collection was dedicated to the launch of the first artificial Earth satellite

Photo: Getty Images / Robert Marquardt / WireImag

Cardin – Winner of 24 prestigious international and French awards

Photo: Global Look Press / ZUMApress

French fashion designer Pierre Cardin at the Zurab Tsereteli Art Gallery, where he was presented with the regalia of an honorary member of the Russian Academy of Arts

Photo: RIA Novosti / Anton Denisov

In 1974 he became Commander of the Legion of Honor, and in 1988 the Italian Order of Merit and the Vatican’s highest award, Sacred Treasures

Photo: Getty Images / Dominique Charriau / WireImag

In 1985 Cardin was elected a member of the French Academy of Fine Arts

Photos: Getty Images / Chesnot

Having received an architectural education, Cardin still obeyed the call of his heart.After World War II, he worked for the greats Elsa Schiaparelli and Christian Dior; greatness awaited him as well. In 1950, he opens his own House. The first big success was three dozen costumes for the “masquerade of the century” in the Venetian Palazzo Labia a year later, soon the whole of Europe started talking about Cardin, and then the whole world. In 1959, he was the first European couturier to enter the Japanese market hungry for new fashion items; in 1963, Cardin visited the Soviet Union for the first time, where his name has long become synonymous with the concept of fashion as such.

Fashion designer Pierre Cardin and actress Witta Paul (right) during a visit to the Chernobyl village, March 31, 1991

Photo: Global Look Press / Istvan Bajzat

The fashion designer remained fascinated by our country – Maya Plisetskaya was one of his muses, for which he created exquisite costumes that went down in the history of the theater. In a sense, his amazing aspiration to the future and bold experiments with form and colors were akin to the experiments of the Russian futurists of the early 20th century.He came to Moscow 30 times, in 1986 staging the famous show on Red Square, , showing the world that “perestroika” affects not only politics, but also the life of Soviet people. Cardin was one of the first to begin cooperation with the USSR on a commercial basis – answering Izvestia’s questions, he recalled that more than 30 Soviet factories sewed things under his brand. He visited the editorial office several times, including this century.

Natalya Metelitsa, Director of the St. Petersburg Museum of Theater and Music Art, Artistic Director of the festival “Diaghilev.P.S. “:

Pierre Cardin is undoubtedly one of the great costume designers, patriarchs of fashion. Cardin’s costumes have always been distinguished by theatricality, they were more free than those of his great colleagues, local in color. Its design has always been distinguished by strict geometry, this is perhaps the most important feature of the Cardin style. And of course, Cardin’s great merit is that the unisex trend has spread in fashion. And at the same time, he was one of the first to release a men’s collection, although he revealed himself primarily in female images – creating for women.He is also one of the first to pragmatically evaluate “haute couture”, starting to produce a line of clothing not so much for the masses, but, let’s say, for the middle class. Cardin discerningly saw the commercial insolvency of “haute couture” and, on the contrary, the promise of “ready-to-wear”. Later Saint Laurent came to this.

Our museum is very lucky: our collection contains a complete collection of costumes that Pierre Cardin created for Maya Plisetskaya. These are the costumes for her images of Anna Karenina, Nina Zarechnaya, Anna Sergeevna (“The Lady with the Dog”), this is the famous concert dress – black with a green belt -.All of them were transferred by Maya Mikhailovna to our collection. Plisetskaya was Cardin’s muse and adored him, admiring his imagination, he also admired the lines of her figure and, of course, great talent. They inspired each other.

I have one of Cardin’s dresses, one of his finest black dresses. An amazing, one-of-a-kind dress with a very complex cut, and it is rather difficult to put it on. Cardin was one of those fashion designers who did not strive to be comfortable, at least when creating “haute couture”.A friend gave me this dress in the early 1990s, so many years have passed, but I can still wear it, being sure that I look spectacular and elegant, but without pretentiousness. And this is proof that real classics never go out of style.

Photo: TASS / EPA / Yuri Kochetkov

With ballerina Maya Plisetskaya in Moscow, 1998

Having made men’s fashion a part of haute couture art, Cardin was still inspired by women as great as himself.Plisetskaya, Jeanne Moreau, Marlene Dietrich – they were all for him both objects of adoration and sources of inspiration. His geometric dresses, defiantly ignoring the female figure, paradoxically emphasized femininity. But where others were looking for eternal femininity, Cardin saw the future – these bold androgynous outfits largely anticipated today’s unisex streetwear. However, he did not limit the flight of his imagination to the framework of the fashion industry, working in the field of industrial design.“For the majority of Parisian couturiers, this is worse than heresy,” said the maestro himself. But he was never afraid, perhaps the most important thing – to break all the rules.

He remained “at the helm” even when most of his peers retired, and many – and forever. “I just love my job. I hope that I will even die while working, ”he said in 2003, answering questions from Izvestia readers. He almost managed to keep his word – Cardin retired, only passing on the tenth.

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