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Kendra Scott Inspired Jewelry Suppliers

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Balfour and Kendra Scott partner to reinvent tradition with bold, class jewelry collection

DALLAS, Sept. 02, 2020 (GLOBE NEWSWIRE) — Balfour®, digital retailer and premier class jewelry provider, has partnered with Austin-based jewelry brand Kendra Scott to launch a new line of customizable class jewelry, giving students a bold, new way to celebrate achievement. The launch marks the first collaboration of its kind for Kendra Scott.

The partnership between the two brands aims at reinventing tradition, combining Balfour’s 100+ years of quality and officially licensed collegiate jewelry with Kendra Scott’s fashion-forward designs for today’s student.

“Balfour is focused on reinventing tradition, and this partnership accomplishes exactly that,” Scott Blevins, Senior Vice President at Balfour, said. “The Kendra Scott collection combines personalization with designer fashion in a way never before seen in the class jewelry market.”

The collection consists of eight new ring styles–including two styles designed especially for men– along with three pendant necklace styles. Students can choose from 18 stone colors and 13 different metal types, including precious metals. Each piece in the collection was designed to give students a fresh, new way to celebrate their academic achievements while complementing their personal style. The designs are a nod to several of Kendra Scott’s most popular shapes and stones.

In addition to the new men’s styles, the collection is also launching pendant styles to give moms and teachers the opportunity to celebrate alongside students. Each piece features personalization options from stone incising to side design customization and inside engraving.

“It is an honor to launch Kendra Scott’s first design collaboration with such a respected brand name as Balfour,” Kendra Scott, Founder and CEO, said. “By pairing Balfour’s commitment to tradition with our take on trend and customization, I believe this collection offers seniors a fresh, exciting way to celebrate when they need it most.”

Balfour offered a gift with purchase promotion in the fall of 2019, with buyers receiving a complimentary piece of Kendra Scott jewelry with purchase of a class ring. The successful promotion led to Balfour becoming the exclusive Kendra Scott authorized retailer in the class jewelry space to-date. The multi-faceted partnership includes the gift-with-purchase program, product collaboration, and exclusive retail partnership.

“What I love is the level of personalization each piece allows,” Ashley Wilkerson, Sr. Director of Product Development and Online Buying, said. “It’s not just something to wear in high school or college, but it’s a beautiful piece they can feel confident wearing forever.”

While the school year may look different due to COVID-19, the class of 2021 will be the first to showcase their accomplishments with a bold and beautiful Kendra Scott class jewelry piece.

The Kendra Scott Collection by Balfour will be licensed at more than 500 colleges and universities, and new schools are being added online daily. To see if your school is available, shop at balfour.com. To learn more about adding the Kendra Scott Collection to your school’s class jewelry offering, email [email protected]

ABOUT BALFOUR: For more than a century, Balfour®, a division of AAC-Iconic Group®, has celebrated the most meaningful moments in students’ lives with products like class rings, yearbooks, letter jackets, graduation regalia and commencement photography. Balfour has become the leader in officially licensed collegiate jewelry through innovative partnerships with national brands like Kendra Scott, Liz James Designs, Swarovski Gemstones, and more. Balfour reaches students across the country and abroad through a variety of sales channels, including on-school representatives, a robust mobile platform and a new eCommerce destination site. Balfour’s focus on providing high schools, colleges and universities with an unparalleled product and service, matched with best-in-class digital marketing, has positioned the brands as the fastest growing class jewelry provider. Balfour is proud to give back to the community through THRIVE, its school and student enrichment program aimed at positively affecting campus culture. For more information, visit www.balfour.com.

ABOUT KENDRA SCOTT: Kendra Scott is a leading fashion accessories brand inspired by the personal experiences, travel, and sense of community of its CEO and designer, Kendra Scott. With over 2,000 employees, Kendra Scott has over 100 standalone stores across the US and is sold in premiere retailers including Neiman Marcus, Nordstrom, Bloomingdale’s, and 600 specialty boutiques worldwide and boasts a thriving web business. Kendra Scott is best known for its kaleidoscope of fashion jewelry accessories as well as the customizable Color Bar™ experience, and in recent years has expanded into the categories of fine jewelry, sterling silver, home décor, and beauty. As the brand continues to grow, the company remains true to its founding philosophy of “Family, Fashion, Philanthropy” and since 2010, the company has given back over $30 million to local, national, and international causes.

MEDIA CONTACTS:

Jeannie Evanchan PR for Balfour [email protected]

Amanda Reynolds Director, Balfour Corporate Communications [email protected]

Photos accompanying this announcement are available at

https://www.globenewswire.com/NewsRoom/AttachmentNg/c1e12ec6-12d2-48cb-8a02-c602b4cfd76e

https://www.globenewswire.com/NewsRoom/AttachmentNg/4949ed3d-934a-4b41-a7ad-feb510d0cb6f

https://www.globenewswire.com/NewsRoom/AttachmentNg/28fe324e-5ec2-479d-8e85-c8ad10ba4bdd

https://www.globenewswire.com/NewsRoom/AttachmentNg/60333e64-7f60-4412-830c-78aba3a456ef

The Jewelry Queen of Texas

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

South Congress Avenue is one of Austin’s most beloved and heavily trafficked streets, illustrating the breadth of the city’s creative scene. Down the road from quirky variety store Parts & Labour, you’ll find both Austin institution Guero’s Tacos and Feathers, a popular spot for vintage.

There’s also the Hotel San José, a beautifully designed, achingly hip collection of bungalows with an outdoor pool area regularly filled with locals and out of towners alike. Walk a little further and you’ll find an outpost of By George, the designer boutique that sells international brands like Isabel Marant and Tome.

And just around the corner from By George is Kendra Scott, a girly wonderland of baubles and bling that’s outfitted much like a candy store. But instead of filling their baskets with gummy worms and sno-caps, customers aged 8 to 80 browse what feels like thousands of pieces: bold geometric earrings, chunky pendant necklaces, baroque double rings — plenty of which are priced under $100.

In one corner there’s the Color Bar (Color BarTM, mind you) where one can customize a pair of earrings, from the style to the metal to the stone color. Little girls wander around, assisted by a bright-eyed staff dripping in drusy and sharply-cut chunks of jade. Mothers nod yes or no to their daughters’ picks, while choosing a few pieces for themselves. The look is “statement,” the sort of preppy-girl jewelry meant to jazz up an Oxford shirt and skinny jeans or nicely decorate a DVF wrap dress. Accessible, pretty, and yes, basic.

Even if you think you’ve never heard of Kendra Scott, the brand can be hard to escape, with its 38 stores (most of which are sprinkled throughout the South and Midwest), its notable presence at major department stores like Nordstrom and Bloomingdale’s, and its booming e-commerce business. In Texas, where Friday Night Lights isn’t just great TV but an actual way of life, it has become de rigueur to wear Kendra Scott earrings in your team colors to football games. The trend has trickled down to high schools and spread across the country.

After I take a spin around the South Congress store, Scott, a 41-year-old mother of three with honey-tan skin and Barbie-blonde hair, emerges from the upstairs offices to greet me. She has that warm, yet almost unearthly, energy that vibrates off famous people. Essentially, she’s a Disney princess come to life. Or Miss America, without the sash. “Her personality is intoxicating,” says Denise Chumlea, Scott’s vice president of design, who has been with the company for a decade.

It has become de rigueur to wear Kendra Scott earrings in your team colors to football games.

Up in the Kendra Scott offices, everything is light and white and just a teensy bit ornate, a sort of measured spin on the wacky interiors of a Kelly Wearstler-designed hotel. Boxes of product are stacked here and there. Photos of Scott’s family dominate her office. “Our three core values are family, fashion, and philanthropy,” Scott says, her eyes wide. “I don’t want our folks to miss anything. I want them to be at their kids’ recital.”

The company’s new corporate headquarters, a 43,000-square-foot space that opens this May in Central Austin, will emphasize those values. There will be wellness rooms for nursing moms and game rooms for older kids. With a juice station, manicure bar, and plenty of other perks for the 150 corporate employees, the majority of whom are women, the next iteration of Kendra Scott HQ is significantly more ambitious than the current modest, if inviting, digs. “I want it to be Vogue meets Google,” is how Scott describes it, sitting behind her desk, which is as perfectly polished as her nails.

The flashy new offices are a result of the nearly-impossible-to-believe success the company has experienced recently, bringing in an estimated $160 million in sales in the 2015 fiscal year, up from $74.8 million in 2014 and, even more wildly, $1.7 million in 2010. That’s an almost 10,000 percent increase in just five years. While the company declined to give an official projection for 2016, sales are likely to top $200 million.

Kendra Scott’s story isn’t one of the “rags to riches” variety, but she does like to emphasize that her beginnings were humble. “I wasn’t born with a silver spoon in my mouth,” she says. Instead, Scott was born in Kenosha, Wisconsin. Her father was a “country lawyer” who started his own law firm, and her mother sold Mary Kay cosmetics. Scott describes her parents as entrepreneurial, and while they may have inspired her, it was her aunt, the fashion director at Gimbels department store in Milwaukee, that cemented her fate.

There was a point in retail history, in the middle of the last century, when regional department stores were powerful entities. Fashion directors from all over the US would head to Paris each season to view the couture collections. They would buy couture looks, and then make more affordable copies for their customers. (Visit any vintage store and you’ll find labels that say things like, “Christian Dior for Saks Fifth Avenue.”) This dynamic changed with the advent of ready-to-wear, when designers started producing their own semi-affordable garments. That shift led to the eventual consolidation of department stores. Macy’s, for instance, bought up both Gimbels and Kaufmans, another regional chain, in the 1990s.

But in the ‘70s, the model still worked, and Scott’s aunt schooled her on the ways of the runway. “She was the most fashionable, gorgeous woman that you could imagine,” Scott says. “A boss lady in the 1980s, and a single mom too. She’d bring back her slides from Milan and Paris, and we’d sit there, clicking through the turnstile. She taught me how to trend-forecast.” Scott’s aunt also gave her a lesson in accessibility. “It was about taking these couture looks and making them something that every woman could understand and be excited about. To me, it was just magic. That’s where it started.”

When she turned 18, Scott enrolled in Texas A&M to pursue a liberal arts degree, despite a pull towards fashion. “People where I’m from didn’t go to FIT,” she says. “It just wasn’t what people did.” In 1993, at age 19, she dropped out of college and “followed a boy” to Austin. Her plan was to transfer to a school there, but it never happened.

Instead, she started making and selling hats, inspired by her late stepfather’s battle with brain cancer, and donating a portion of the proceeds to a local hospital. The business took off, and she was able to open two Hat Box retail stores. This was the mid-’90s when e-commerce was still nascent, but she tried her hand at the web too, selling secondhand hats along with her originals.

“The Hat Box was my greatest education,” Scott says with the enthusiasm of a life coach. “It was my master’s degree in the school of hard knocks.” It’s easy to roll your eyes at statements like these, except that Scott delivers them with such confidence you can’t help but believe that’s how she really feels. She surely makes a case for the effectiveness of clichés; this is a part of her charm.

After nearly a decade of trying to make millinery succeed as a modern business, she shuttered The Hat Box. “I swore I would never go into retail again,” she says. Instead, she began exploring the manufacturing side of things. In particular, the manufacturing of jewelry.

Scott’s hunch that women would be willing to pay a premium — but not too high of a premium — for semi-precious stones ended up being correct.

Even before The Hat Box closed, Scott had begun tinkering with jewelry design. “It was my escape, my passion,” she says. Her goal was to make pretty things with real stones for cheap since “everything I wanted was out of my reach.” She was living, she says, on Top Ramen and pinto beans by the time The Hat Box bottomed out. “I couldn’t afford a pair of $300 earrings in rose quartz. I realized that if there was a way I could design beautiful, handcrafted jewelry at an affordable price, I could fill a white space in the market.”

She wasn’t wrong. In the early aughts, the costume jewelry market was fairly barren. Claire’s was for kids, Kenneth Jay Lane for more seasoned shoppers. The throwaway culture of fast fashion had not yet taken hold. Scott’s hunch that women would be willing to pay a premium — but not too high of a premium — for semi-precious stones like drusy and mother of pearl ended up being correct.

Scott made her first collection in 2002 when she was pregnant with her first child. “Financially, we were in a tough spot, and I used $500 to create the collection,” she says. Three months after giving birth, she hauled her son store-to-store in a Baby Bjorn peddling the collection around Austin. At the end of the day, she sold all of her samples so that she’d have money to produce the first orders.

From the beginning, Scott was smart about the way she sourced her stones, buying direct from suppliers instead of going through an agent. A friend from the accessories world, another small business owner, helped her get in with a supplier who took a chance on the small run. At first, Scott had to choose from the stone shapes on offer: she couldn’t afford to make her own molds, which can cost thousands of dollars. “But I knew that we were going to have to cut our own shapes,” she says. “I thought that if I could customize my own stone shapes, then our pieces would be identifiable.”

It took six years for Scott to be able to make the mold for the Danielle, a $60 oval earring that is still her bestseller. “It was the tipping point for our growth,” she says. “Now, every single piece is made from an original mold. Every facet.”

Things were going well. Scott was represented by a Dallas showroom, and soon enough the local department store chain Harold’s wrote an order for 9,500 units. She found a showroom in New York and started selling to Nordstrom. Then the recession hit, and the bottom fell out for department stores. Harold’s, for one, filed for bankruptcy in 2008.

“My buyers were getting laid off, and I realized that all of my eggs were in one basket,” Scott says. (Another cliché, but again, true!) “I realized that everyone was speaking directly to my customer except for me.”

“My buyers were getting laid off, and I realized that all of my eggs were in one basket.”

By 2009, Scott’s business was flat. She told her seven employees that she planned on investing what little profit the company had made into a website, where she could build a direct relationship with the Kendra Scott customer. “I said to the girls, ‘It’s go big or go home,'” she recalls. “‘It’s time to put all of our chips on the table.'”

It was the best decision she ever made. That same year, she pulled out of her New York showroom and opened her own, a move made possible by the cheap, post-crash rents. On the website, she debuted the Color Bar. She found affordable retail space on South Congress that happened to be connected to some office space too. Still weary of retail, Scott was determined to make the experience unique: “We built a real Color Bar, and made sure there was a party going on every day with cupcakes and champagne. We wanted to offer a different experience, and it worked.”

Some of Scott’s store parties were just for fun, while others raised money for different causes. Like her hat company, which was mission-driven, it was important that Kendra Scott build a reputation for altruism. Thus far, the company has donated more than $1 million through its Kendra Gives Back initiative. “I promised, no matter who called, I wouldn’t say no,” she says. “Even when I was operating out of the extra bedroom in my house, I knew that giving back was going to be a component of the business.”

This charitable bent may have brought about the intended halo effect, but what it really did was illustrate Scott’s understanding that it was the community that would make or break her brand. While she never adopted the direct-selling model, she gained some insight from her mother’s stint selling Mary Kay. Along with in-store events, Scott and her team started working with college sororities to host shopping parties. This is how that “wear your Kendra Scott to the big game” trend began. While Scott’s customer base has moved beyond those sorority sisters, she she still spends 30 percent of her time visiting stores outside of Texas, often making scheduled personal appearances.

As her grass-roots marketing took off, Scott made her first big-league hire: Lon Weingart, a retail veteran with Macy’s and Starbucks on his resume. She and Weingart established a merchandising strategy that would allow the company to scale. “When I started, we were distributing more broadly into discounters,” says Weingart. He put an end to that. Scott rejiggered the design schedule to accommodate four collections a year instead of six, and worked with the team to create strong visual presentations to communicate each collection’s vision. As the team’s point of view became clearer, sales increased.

“We’ve bought the equivalent of a mountain’s worth of drusy. The customers can’t get enough of it.”

“She has done a great job evolving her brand over the years, while staying true to the brand identity,” explains Marlaine Stankus, the vice president and divisional merchandising manager of jewelry and watches at Nordstrom. “Her collections have a strong foundation in her iconic, signature pieces, but she’ll mix in new ideas through colors or new trends so there is freshness there. They appeal to a broad range of our customers.”

Erica Russo, the Bloomingdale’s executive vice president and fashion director who oversees accessories and beauty, uses similar language to describe Scott’s appeal: fresh, accessible. “Our customers love Kendra’s earrings, both studs and statement pieces,” says Russo, who recently worked with Scott to develop an exclusive capsule collection of earrings for the store. “Pendant necklaces are also very popular.”

The specialness of the natural stones is another quality buyers like to point out. Sourcing directly from countries like Brazil, Madagascar, China, and Mongolia, Scott has had record success with four stones in particular: drusy, abalone, magnesite, and mother of pearl. “We’ve bought the equivalent of a mountain’s worth of drusy,” Weingart says. “The customers can’t get enough of it.”

The numbers speak for themselves — and loudly. By the end of 2016, the company’s brick-and-mortar stores will contribute to about half of that estimated $200 million in sales. Another quarter will come from wholesale, and another quarter from e-commerce. To be sure, one of the smartest things Scott did was invest online. Along with clever email marketing campaigns targeting the micro-communities that the brand fostered, the brand was also quick to embrace bloggers, hosting dinners and other events with RewardStyle, the Dallas-based platform that helps bloggers monetize their content through affiliate links.

Blog and Instagram posts abound. “Kendra Scott. I just can’t quit her. AND I’VE GOT ANOTHER Kendra Scott CODE!” declared Pinterest Told Me To blogger Lauren Sheaffer Sims in a May 2014 post. “That dang Color Bar is just so fun you have to do it!” wrote Emily Fogarty, the blogger behind The Style Hunter, in June.

“As a blogger, you get a lot of free crap. It’s the stuff that really resonates that you end up wearing a lot and showcasing on your blog and social media.”

But it’s not just the naturally effusive types that are willing to declare their love of Kendra. Los Angeles-based actress and blogger Grasie Mercedes, whose more than 46,000 Instagram followers covet the way she wears cool basics like a Schott motorcycle jacket and high-waist trousers from hip Australian label Finders Keepers, is as interested in Scott as the dozens of Southern belles that have traditionally made up the designer’s core contingency.

“As a blogger, you get a lot of free crap,” says Mercedes, whose favorite piece is the $130 Naomi double ring in platinum drusy. “It’s the stuff that really resonates that you end up wearing a lot and showcasing on your blog and social media. Kendra’s stuff is sturdy, looks and feels good, but it’s not astronomically priced. A lot of these jewelry brands are so expensive, and they’re not really good quality.”

It makes sense that the influencer community would love Kendra Scott right back. Fashion bloggers, in general, are not elitists. They adore high-low dressing. Scott, with her accessible designs that complement current fashions instead of challenging them, is an easy ally.

In many ways, Scott operates as her aunt, the Midwestern fashion director, did all those years ago, taking runway trends and translating them for a broader audience. Until now, though, that audience has been relatively concentrated in the Midwest and the South, where a certain aesthetic reigns supreme. Now, as the company begins opening locations on the coasts, and eventually, New York City, Scott is eager to sharpen her fashion point of view.

The plan is for chunky colored stones and pendant necklaces to still make up the majority of the Kendra Scott SKUs, but the brand has begun introducing more delicate styles, including tiny earring studs and single-stone necklaces. There’s a desire among the executive team to attract those outside of the Southern sorority girl world, even though those customers are among its most valuable.

The idea that Scott will be able to get more people to buy her jewelry is not unfounded. While her business is already impressively large, the company is eyeing the international market in addition to the expansion plans it has underway in the US. New product categories will likely be announced in 2016, including a foray into beauty.

But where exactly the next few years will lead Scott, the person, is unclear. In 2014, Palo Alto-based investment firm Norwest Venture Partners took a 20 percent stake in Kendra Scott, meaning that an exit is expected at some point down the line. The founder, however, won’t entertain the idea — at least not to a reporter — and claims she has no interest in one of the most obvious outcomes, an IPO. “I definitely have no desire to go public,” she says firmly. “I’m hoping to build a legacy, like Chanel or Prada. I love this business, and I hope that I can continue to do this for a long time.”

Regardless of if she were to ever leave the company, it’s clear that Kendra Scott is her brand’s greatest asset. “A lot brands are trying to figure out how to be authentic,” Scott says. “That’s the one thing our brand is: authentic.”

Lauren Sherman is a Brooklyn-based writer.

Editor: Julia Rubin

Necklaces & Pendants Kendra Scott Inspired Color Changing Mood Necklaces In Oval Design Jewelry & Watches



Necklaces & Pendants Kendra Scott Inspired Color Changing Mood Necklaces In Oval Design Jewelry & Watches

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Scott Inspired Color Changing Mood Necklaces In Oval Design Kendra, Made with the highest of quality,these Mood Color Changing Necklaces are built to last, Made from Antique Sterling Silver Overlay they will not tarnish or turn,Each mood stone on the necklace is 100% Custom made and changes color based on your mood,100% Satisfaction Guarantee,Buy Now Guaranteed Satisfied,merchandise we offer in the online store! Design Kendra Scott Inspired Color Changing Mood Necklaces In Oval, Kendra Scott Inspired Color Changing Mood Necklaces In Oval Design.

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Kendra Scott Inspired Color Changing Mood Necklaces In Oval Design

blog.recco.com.br Made with the highest of quality,these Mood Color Changing Necklaces are built to last, Made from Antique Sterling Silver Overlay they will not tarnish or turn,Each mood stone on the necklace is 100% Custom made and changes color based on your mood,100% Satisfaction Guarantee,Buy Now Guaranteed Satisfied,merchandise we offer in the online store!

Necklaces & Pendants Kendra Scott Inspired Color Changing Mood Necklaces In Sun Design Jewelry & Watches



Necklaces & Pendants Kendra Scott Inspired Color Changing Mood Necklaces In Sun Design Jewelry & Watches

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  5. Kendra Scott Inspired Color Changing Mood Necklaces In Sun Design

Scott Inspired Color Changing Mood Necklaces In Sun Design Kendra, Made with the highest of quality,these Mood Color Changing Necklaces are built to last, Made from Antique Sterling Silver Overlay they will not tarnish or turn,Each mood stone on the necklace is 100% Custom made and changes color based on your mood,Online Best choice,We offer a premium service,Buy an official website online is here! Design Kendra Scott Inspired Color Changing Mood Necklaces In Sun, Kendra Scott Inspired Color Changing Mood Necklaces In Sun Design.

and/or with the original tags attached, such as the original box or bag, inches, UPC: : Does not apply, Kendra Scott Inspired Color Changing Mood Necklaces In Sun Design, in the original packaging, Made from Antique Sterling Silver Overlay they will not tarnish or turn, including handmade items, unused, Condition:: New with tags: A brand-new, and unworn item, Length, : : 20: Theme: : Designer, Each mood stone on the necklace is 100% Custom made and changes color based on your mood, See all condition definitions : Brand: : Kendra Kylie and Scott, these Mood Color Changing Necklaces are built to last, Made with the highest of quality.

Kendra Scott Inspired Color Changing Mood Necklaces In Sun Design

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90,000 How Kendra Scott launched a $ 1 billion jewelry business on maternity leave – Secret of the company

Five years later, in 1998, an entrepreneur was sitting on the steps of one of her stores and was crying bitterly – she had just had to turn over the sign on the door with open for the last time on closed. Before leaving, Scott turned around – and could not believe her eyes: the sign said that the store was open.

Either it was just the wind, or a sign from above, or maybe the entrepreneur composed this story so that there was something to talk about in an interview.Either way, the collapse of the first venture didn’t make Scott think of himself as a failure. In a few years, she will try herself again in business and this time she will achieve incredible success. The beginning, however, will again turn out to be rather sad.

Maternity business

In 2002 Kendra Scott learned that she was going to have a child. The joyful event was overshadowed by the fact that her husband had just been left without work, and doctors strictly forbade her to work during pregnancy.

Scott was forced to sit at home and entertain herself with making jewelry – this harmless hobby appeared with her even before The Hat Box went bankrupt.“It was my salvation, my passion,” she says now. “I also felt that the jewelry industry was missing something: either very expensive items were presented on the shelves, or very cheap and of poor quality.”

Deciding that there was a niche in the market for a new player, Scott withdrew the last $ 500 from the account (her husband allowed her to do this, taking a promise that she would double the amount – is it any wonder that the couple would break up later) and made the first batch. Now the entrepreneur says that she should have acted differently – if she had started looking for investors from the first day, she would have started more confidently and grew faster.But 15 years ago, Scott relied only on herself: she placed the workshop in the bedroom, the packing workshop in the dining room.

After the birth of her son, Scott took him with her in a carrier when she walked from one store to another in Austin with a box of tea filled with jewelry. In addition, every day she sent out dozens of cooperation proposals. But there was little positive feedback. Stores said: “Come to your senses, you will never earn this – there are enough jewelry designers without you.”

After only a few months of random sales, Scott was finally lucky: a Dallas buyer tried to sell her jewelry in New York and immediately succeeded. From that moment on, new products began to sell out within a few days. Having received the first fame, in the very first year of operation, Kendra Scott began to cooperate with the Nordstrom department store chain. This could already be considered a claim for success.

Scott produces all jewelry from natural semi-precious stones, but the cost of most of the items does not exceed $ 100.To achieve this price, Scott began buying stones not through agents, but directly from suppliers. The business began to grow rapidly, and soon Kendra was able to fulfill her dream of investing in the creation of unique cuts.

The story of a business woman Kendra Scott

An unemployed husband on the couch and the prospect of an imminent birth of a baby. And the prohibition of doctors on the possibility of earning a living herself. Such situations breed either despair or determination. An American named Kendra Scott decided that she would not despair.I borrowed the last $ 500 from my husband and started making jewelry for sale.

The bedroom has become a “working” office; who knows what Kendra was thinking when she was making earrings and bracelets – maybe that if you just sit with folded hands, there will still be no sense.

Kendra was inspired by the thought that she was trying to occupy a vacant niche. At that time, women were offered to buy either jewelry at exorbitant prices, or very cheap consumer goods, which, according to Kendra herself, you forget about right after the purchase and put it in the farthest corner of the closet.

She tried to sell the first batch of jewelry to supermarkets: she simply put everything she had done in a box and invited the owners and managers to put her products on the shelves. Nobody showed heightened enthusiasm. “Nothing will come of it. There are a lot of jewelry designers. You won’t get through, ”- the words like these were the most frequently heard by the young mother (by this time Kendra had already given birth to a baby). She persisted, after the birth of the child – at night. When she managed to carve out a little time for sleep, she slept badly, because the future was vague and painted in gray colors.

You will not believe, but she did it (believe me, because otherwise there would not have been this article-success story :)). Today the heroine of our story is the owner of a multimillion-dollar business. Her jewelry is worn by celebrities. She is harmonious and happy (although it did not work out with the first husband, who borrowed the same $ 500, but it worked out with the second; and there are already two children). “Now I sleep much better at night,” admits Scott.

How a hobby becomes a business

In the early days of the business, Kendra had to sell her car and take out a few loans to stay afloat.The turning point (in a good way) was 2008. Scott made earrings under the name Danielle, which used a special, unique at that time, cut stones. Earrings have become iconic: they were accepted by an exquisite audience, parading along the red carpet.

In 2010, the entrepreneur opened her first store in her native state of Texas, Austin. From that moment on, a meteoric rise began. In 2010, Kendra Scott Design’s revenue was $ 1.7 million, and in 2013 it was already $ 24 million.The number of stores increased from one to nine.

Managing a fast growing company was not easy. “Every morning I woke up and went to run a company that was bigger today than yesterday,” says Kendra. And do you know what helped her cope? Appeal to the authority of more experienced businessmen. The “advisors” were, in particular, Bill Fields, the former executive director of the Walmart supermarket chain, and Cynthia Harris, the former head of Gap in North America. “Many people think that this is a sign of weakness, but in fact, one of the signs of a strong personality is the ability to ask for help.People are ready to help each other, it is instinctive, ”Kendra is convinced.

Show business. I mean, business as a show

Kendra Scott Design stores are not so simple. This is no ordinary boutique where you can choose from ready-made jewelry. This is something special.

When Scott opened a store in Manhattan, she made a performance out of it. Imagine: there is a large round table in the store, on which are placed vases with decorations of different shades and shapes.Touch screens are installed along the walls, with the help of which you can choose the decoration of your favorite shape and color. White-coat consultants who look like lab assistants help buyers make choices.

On the opening day of this store, a queue lined up at the entrance. Now a similar scheme – it’s called the Color Bar – works for jewelry purchases online and in retail stores. In general, Kendra loves it when some creative events take place in her stores. “You hear the sound of champagne being opened… Something happens all the time in our stores, and it helps the business a lot.Today, a customer needs a reason to visit your store. Just opening a boutique and waiting for the visitors to come is a losing option, ”the business woman shares her imaginations about brand promotion.

What about the family?

If your imagination has drawn the image of Kendra as an “iron lady” with only numbers and contracts in her head, then this idea is erroneous.

Children have always been and will be her main value. Kendra is convinced that work helps her to be the best mom in the world – because she does what she loves.

Yes, she works a lot, but in those hours when she communicates with her sons, she is focused on them and only on them.

“I always have breakfast and dinner with the kids. I do not miss important events in their life. I am in the life of my children, even if it means that I have to work until 1 am – after they fall asleep, ”says Kendra.

There is another remarkable point that characterizes her attitude to the value of the family. Employees of her company – and women make up the overwhelming majority of the entrepreneur’s team – can take babies with them to work.“I did this once, so let my employees have such an opportunity,” explains Kendra. And in every office there is a wall with photographs of employees’ children.

And one more episode. Mystical

A few years before Kendra Scott Design was born, Kendra opened a hat shop for women surviving chemotherapy. At first, things were going well, but the store still had to be closed – it turned out to be unprofitable. In an interview, Kendra reveals that something out of the ordinary happened to her on the last day of the store.

Closing the store, she turned over the sign on the door for the last time – the inscription “Sorry, we are closed” to the outside world. “I sat on the steps and cried like a child,” says Kendra. – Suddenly I seemed to hear footsteps behind my back. When I turned around, I saw that the sign was turned towards me with the inscription “Yes, we are open.”

The owner of a successful jewelry business believes that this was a sign – that one day she will reorganize her business and succeed in it.

Suppose there is no mystery here, and Kendra came up with this episode specifically for the interview.Does this belittle her dignity? Not at all. If one day you help yourself with self-hypnosis – you will see encouraging signs where there are none – the result is important, faith in yourself; it is largely due to these qualities that people come to success.

Such stories – about successful women – are especially pleasant to tell in the spring.

Not every one of us will become the owner of a million-dollar business, but many, very many of us are able to find our favorite business and establish ourselves in it. To ultimately be a happy person.

Cover photo – from the site iledebeaute.ru.

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