Dry mascara brands: The 4 Best Dry Mascaras

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The 4 Best Dry Mascaras

Beauty experts and Redditors alike are raving about the best dry mascaras — and if you prefer formulas you can layer, then it might be time to see what all the fuss is about. Whether you’re on a budget or looking to splurge, there’s a “dry” mascara with your name on it.

First things first: dry mascaras aren’t really a category unto themselves. The term “dry mascara” is referring to a mascara’s formulation and consistency. It’s also true that every mascara starts drying out eventually, but according to some, that’s a feature not a bug, because “dry” mascara lets you layer without the clumpiness.

Look To Reviews

When shopping for dryer formulas, look for mascaras that reviewers praise for being “buildable” and “easy to layer.” Wetter formulas usually require you to wait for them to dry in between coats, making them less amenable to buildable volume.

Consider Waterproof Formulas

Since they’re formulated to contain little to no water content, waterproof mascaras are naturally dryer than non-waterproof options, giving them a more buildable consistency that’s less likely to smudge or run throughout your day (or night). Waterproof mascaras are also the best at keeping lashes lifted and curled, according to Sabina Wizemann, a senior chemist in the Good Housekeeping Institute Beauty Lab.

Take Care Of Your Lashes

That said, while some waterproof mascaras contain nourishing ingredients, like vitamin E, most waterproof mascaras aren’t as kind to your eyelashes as non-waterproof formulas. You’ll want to treat your lashes with extra care when removing waterproof mascaras, which is why I included a great (and gentle) makeup removing option at the end of this list. You may also want to consider switching between waterproof mascara and a washable formula if you wear mascara daily and you’re concerned about drying out your eyelashes.

With all that in mind, check out the best “dry” mascaras on Amazon. All of them are highly rated and come backed by glowing reviews.

We only recommend products we love and that we think you will, too. We may receive a portion of sales from products purchased from this article, which was written by our Commerce team.

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The Overall Best “Dry” Mascara: L’Oréal Paris Lash Paradise

L’Oréal Paris Lash Paradise Waterproof Mascara is naturally dryer due to its waterproof formula, and it got a shoutout on Reddit’s Makeup Addiction thread. It was also an Allure Best of Beauty award winner in 2017 and the magazine’s Reader’s Choice winner in 2018. Amazon customers love this mascara as well, giving it a 4.2-star rating and over 9,500 reviews.

As one happy reviewer explained, “This is the best drugstore mascara that I have ever tried. There is no clumping, and the formula is very buildable. You can lengthen your lashes dramatically but maintain a natural look. It also dries relatively quickly, so there is no smudging. There is also a lot of product, and the wand is easy to use.”

Plus, this pick has a soft brush with over 200 bristles to create feathery lashes. It comes in “black” and “blackest black” in waterproof, as well as in several washable formulas, if you want to alternate throughout the week.

2

The Best On A Budget: Covergirl Lash Blast Volume

Another waterproof mascara pick, Covergirl Lash Blast Volume Waterproof Mascara is designed to be clump-, flake-, and smudge-proof. Plus, fans of this mascara praise it for being so buildable, with one noting: “I love this mascara, bought it four times now! It’s completely waterproof even when swimming, lasts all day without smudging, and layers up really easily so you can use it for an everyday or more bold look.”

The oversized, silicone brush promises to deliver up to “10 times the volume of regular mascara wands” too. This pick is Leaping Bunny certified cruelty-free as well. It’s available in four hues: black, very black, black brown, and brown.

3

3. Worth The Splurge: Buxom Waterproof Mascara

As mentioned above, waterproof formulas can be hard on lashes, but this volumizing mascara by Buxom, which is available in blackest black, features nourishing ingredients, like vitamin E and rosewater. The extra-dense wand separates lashes for a voluminous, fanned-out effect with no clumps — and Amazon customers give this pick a 4.2-star rating with nearly 100 reviews.

As one Amazon customer put it: “It washes off easily in the shower with my face cleanser or with makeup remover. […] Anyway, it is a great mascara. Great brush. Easily buildable. Deep dark black color and not too glossy but not a matte finish either.”

4

An All-Natural Pick For Lash Health: 100% Pure Fruit Pigmented Mascara

This mascara by 100% Pure isn’t waterproof, but it’s a long-lasting, all-natural formula that fans call “highly buildable.” While this isn’t the “driest” mascara on the list, it’s a great option to alternate in for when you want to skip the waterproof formula. Plus, Amazon customers seem to love it. As one thrilled reviewer put it, “I love that this mascara has natural ingredients and gives lovely definition without flaking. It’s highly buildable, so you can put on multiple layers for a more dramatic look. It worked great for a night out in dry weather.”

It’s pigmented with color from fruit and black tea leaves — and it’s chock-full of pro-vitamin B5 and wheat protein to help your lashes grow. It also uses seaweed to thicken lashes and blackberries to add shine. Plus, 100% Pure is a cruelty-free company offering vegan and organic products.

5

Also Nice: An Eye Makeup Remover With Soothing Ingredients

Neutrogena Oil-Free Eye Makeup Remover is a non-greasy, ophthalmologist-tested, and dermatologist-developed formula that’s specifically designed to remove waterproof mascara. It contains aloe and cucumber extracts to help sooth lashes, and Amazon customers love it, giving it a 4.6-star rating. As one reviewer noted, “I have used many makeup removers in my life, but this is by far the very best. A little bit goes a long way. […] I only use waterproof mascara and eyeliner and this takes both of them off like a dream. I highly, highly recommend this product!”

12 Best Waterproof Mascaras 2021

Covergirl / Maybelline / LA ROCHE-POSAY

A good waterproof mascara should be reliable, if nothing else. While some mascara can result in smudgy eyes and dramatic mascara tears, the right waterproof formula will stand up against even the sweatiest summer weather. Plus, “waterproof mascaras are typically superior in keeping lashes lifted and curled,” says Sabina Wizemann, senior chemist in the Good Housekeeping Institute Beauty Lab. While “they are usually a bit stickier [and] require more time to dry, once set, they usually do not smudge,” she says.

The GH Beauty Lab tests thousands of cosmetic, skincare and haircare products each year to find the beauty products that are worth your money. To find the best waterproof mascara, we sorted through more than 60 tubes to narrow down the top picks. We Lab-tested each formula’s ability to resist smudging, smearing and running, and enlisted 228 consumer testers to try the label-blinded products (which means they had no idea which product they were testing to avoid brand biases). Over the course of a week, our testers reported back on the mascara’s wear, ease of use and waterproof capabilities, plus how easy it was to remove at the end of the day (taking off waterproof mascara can be a feat!).

Based on GH Beauty Lab tests, these are the best waterproof mascaras to survive sweaty days, teary nights and more:

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1

BEST OVERALL WATERPROOF MASCARA

Respectissime Extension Mascara

La Roche-Posay
amazon.com

$25.00

This mascara earned top ranks in almost every single one of our consumer tests, including lengthening, volumizing, non-clumping and non-flaking. This mascara also aced our Lab tests for waterproofness, resisting smearing and running after water exposure. Our testers agreed and loved that “the brush was just the right size,” and separated lashes for a subtle, natural look. That said, most noted that the thin, lightweight product is best suited for a daytime look and not for high-impact, dramatic lashes. 

  • Scored tops in every Beauty Lab test
  • Doesn’t smudge or smear
  • Separates lashes for a natural look
  • Thin consistency may not be high impact enough for some

2

BEST VALUE WATERPROOF MASCARA

Great Lash Waterproof Mascara

Maybelline New York
amazon. com

$8.98

This best-selling, iconic pink tube impressed us with how well it resisted smudging in Lab tests, and our testers loved its easy-to-use brush and that the formula went on smoothly and didn’t clump or flake all day long. Several testers noted that it “held a curl well,” even on “long lashes that like to stick straight out.” The cons? It’s difficult to take off, isn’t very volumizing and doesn’t separate lashes as well as other wands, but it’s still a solid choice!

  • Budget-friendly
  • Flake-free in Beauty Lab tests
  • Holds a curl well
  • Doesn’t separate lashes well; difficult to remove

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BEST WATERPROOF MASCARA FOR SENSITIVE EYES

LashBlast Volume Waterproof Mascara

This under-$6 pick is a cult classic for great reason.  Our testers loved that the formula went on smoothly, added lots of volume and lengthened without flaking or smudging. They said this brush was the easiest to use, and the formula also snagged perfect scores for being non-irritating, even on sensitive eyes and skin. In the Lab, it earned a perfect score for not running even when doused with water, yet testers said removing this waterproof mascara is a breeze. “I loved that when I washed my face the cloth was clean,” said one tester. No more lost lashes!

  • Budget-friendly
  • Volumizing and lengthening
  • Non-irritating and easy to use
  • Thinner formula may be too natural-looking for some

4

BEST Non-Clumping WATERPROOF MASCARA

Peacock Flare Waterproof Mascara

CoverGirl
amazon. com

$8.49

Prepare for feathery lashes, thanks to the unique helix shape on this rubber wand. This mascara earned the highest scores in the Lab for resisting smudges, smears and runs, and testers noted that it was non-irritating and had a pleasant scent, making it great for sensitive skin (and noses!). “I like the way it coated each lash and separated them making my lashes fuller and longer,” said one tester.  Testers also thought the brush applicator was easy to use, but noted that they needed a few coats to get their desired look, saying they “would have like to seen more volume.” It’s also worth noting that reviewers have found the formula a little difficult to remove at the end of the day.

  • Highest Beauty Lab scores for resisting smudges
  • Separates and fans lashes well
  • Not very volumizing; difficult to remove

5

BEST Volumizing WATERPROOF MASCARA

Pump’N’Volume Waterproof Mascara

Diorshow
sephora. com

$29.50

Dior’s mascara was rated highest for volumizing, separating lashes and creating a gorgeous, natural look. Testers loved the thicker formula, noting that it made lashes look more defined and enhanced, though it’s more prone to flaking and clumping than other formulas as result. Testers say that it stood up to “moisturizing eye drops throughout the day,” “cutting up an onion and also having a tearful moment at Church on Easter Sunday,” and Lab tests confirm: it earned perfect scores for its ability to resist running. 

  • Perfect Beauty Lab scores for resisting runs
  • Top scores for volumizing and separating
  • More prone to flaking and clumping

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MOST POPULAR WATERPROOF MASCARA

Volum’ Express The Colossal Waterproof Mascara

Maybelline New York
amazon. com

With over 11,000 five-star reviews on Amazon, reviewers can’t get enough of this waterproof formula. We haven’t tested it in the Beauty Lab, but customers swear the formula lasts longer than other mascaras without flaking, and that “the wand does an excellent job coating and separating lashes with little to no clumping.” It’s also easy to use: Most say just one coat does the trick, and that it stays put no matter what. “If you are looking for a mascara that will withstand a waterfall landing on your face … this is the one for you.”

  • Reviewer favorite for long-lasting, flake-free results
  • Budget-friendly

7

BEST WATERPROOF MASCARA FOR SEPARATING LASHES

Inimitable Waterproof Mascara

Chanel
nordstrom. com

$32.00

This mascara received top separation and lengthening scores from testers and was a close second for volumizing in Lab tests.  Testers found the brush easy to use with smooth, clump-free application and high impact in just one coat. It also received high scores for being non-irritating and water-resistant, though some testers commented that it smudged easily and rated it most difficult to remove.

  • Top Beauty Lab scores for separating and lengthening lashes
  • Smooth, clump-free and water-resistant
  • Pricey; Very difficult to remove

8

BEST WATER-RESISTANT MASCARA

They’re Real! Lengthening & Volumizing Mascara

Benefit Cosmetics
sephora. com

$26.00

If you hate tugging at your lashes to remove waterproof mascara, opt for this water-resistant pick: It’s not waterproof, but the budge-proof formula stands up to teary eyes and sweaty days much better than traditional non-waterproof formulas, without the hassle of removing a truly waterproof formula. It has a dedicated fan base and is a beauty editor favorite for lengthening, volumizing, separating lashes, drying quickly and adding instant impact.

  • Unique brush design lifts, fans and separates lashes
  • Quick-drying formula

9

EXPERT FAVORITE WATERPROOF MASCARA

Total Temptation Waterproof Mascara

Maybelline New York
amazon. com

$7.22

We haven’t formally Lab tested this one, but it is a favorite of Beauty Lab chemist Sabina Wizemann (a.k.a. a scientist who tests mascaras for a living). “I like that it goes on smoothly, dries fast and stays put through humid days and allergy seasons without compromising the plush look of my lashes,” she says. “Its non-waterproof sister formula is the top pick in our latest mascara test so I usually buy them together.”

  • Beauty Lab pro favorite for smooth application
  • Waterproof version of our top-tested mascara

10

MOST POPULAR WATERPROOF MASCARA ON AMAZON

Lash Sensational Waterproof Mascara

Maybelline New York
amazon. com

With nearly 70,000(!) reviews on Amazon, reviewers can’t get enough of this budge-proof formula. Though we haven’t tested it in the Lab, five-star reviewers swear the buildable formula “stays on all day” and “makes a huge difference in how full lashes look,” “does not flake,” yet “removes easily with makeup wipes” at the end of the day. The curved wand with varying bristle lengths is perfect for nabbing and lifting lashes.

  • Buildable formula
  • Curved wand for easy application
  • Budget-friendly

11

BEST CLEAN WATERPROOF MASCARA

Blast Clean Volume Mascara

If clean beauty (or vegan and cruelty-free makeup) is a must for you, GH Beauty Assistant Katie Berohn loves this iteration of a classic. “It gives the same fanned out, voluminous effect that you can typically expect from CoverGirl Lashblast, and it truly does not budge until you use oil cleanser or makeup remover at the end of the day.” 

  • Clean formula
  • Voluminious, fanned-out results
  • Budget-friendly

12

BEST LIFTING WATERPROOF MASCARA

Sky High Waterproof Mascara

Maybelline New York
amazon.com

$8.92

Though we haven’t put this formula to the test in the GH Beauty Lab, over 54,000 reviewers on Amazon are obsessed with the flake-free formula, saying it “lengthens your lashes so well, it looks like you have on false lashes. ” They love that the buildable formula adds volume and length and is easy to remove at the end of the day.

  • Reviewer favorite for lifted, volumized lashes
  • Budget-friendly

Jessica Teich
Deputy Editor
Jessica is the deputy editor at the Good Housekeeping Institute and a longtime product tester, reviewer, writer, and editor of beauty, lifestyle, and home content.

This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io

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12 best waterproof mascaras of 2021

Summer is almost officially here — though recent streaks of high temperature days could argue it’s already here — which means it’s time to ditch your current mascara and upgrade to a waterproof formula that will stand up to beach days, outdoor activities and a little sweat.

Makeup artist Jeannia Robinette told Shop TODAY that the best waterproof mascaras are long-lasting and don’t require a touch-up. “You can go to work, to the beach, workout and you’ll be set all day,” she said. “You don’t have to worry about your mascara running, getting in your eye or smudging; you can just go about your day, and it won’t move.”

We turned to Robinette and other professional makeup artists to get the scoop on the best waterproof mascaras that you can rely on for the summer and beyond. The best part? They start at just $6.

1. L’Oréal Voluminous Volume Building Waterproof Mascara

After trying dozens of different waterproof mascaras for an underwater photoshoot in Antigua, Robinette found that the L’Oréal Voluminous Volume Building Waterproof Mascara worked best. “I tested and tried so many different mascaras, even dunked my own face in the water for research and this mascara was the best,” she said.

“This has been one of my favorite waterproof mascaras for years,” she added. “I like it because you can build your lashes up and make them look full without getting that sticky feel that waterproof mascaras can sometimes give.”

Makeup artist Jessica Payne is also a fan of this L’Oréal mascara because it also lengthens and boosts volume.

“There aren’t too many waterproof mascaras that are good at length, but this one is,” Payne said, noting that the formula tends to coat lashes better than most. “It’s also buildable, so you can still get that thickness.”

Amazon shoppers are also fans of the makeup artist-approved waterproof mascara — it has almost 50,000 verified reviews on Amazon and a 4.5-star rating. It comes in classic shades like carbon black and fun colors like electric blue.

2. Lancôme Monsieur Big Waterproof Mascara

If you’re willing to splurge, this waterproof mascara is worth it, according to Payne. “This is my holy grail waterproof mascara. It’s truly fantastic,” she raved.

This Lancôme mascara claims to deliver volume for up to 24 hours with a sweat-proof formula that seamlessly glides onto lashes.

“It gives you great length, great volume, and it’s not drying or flaky, which a lot of waterproof mascaras can be,” she added. “This one gives you great, full lashes and it’s also smudge-proof and budge-proof, so it’s great for oily eyelids.”

3. L’Oréal Voluminous Lash Paradise Waterproof Mascara

“This is probably my favorite drugstore waterproof mascara,” celebrity makeup artist Megan Lanoux told Shop TODAY. “While a lot of waterproof mascaras leave your lashes feeling dry, this one does not. It also gives my lashes a very natural look.”

Lanoux isn’t the only one who loves the L’Oréal Voluminous Lash Paradise Waterproof Mascara. It has over 50,000 verified reviews on Amazon and an impressive 4.4-star rating.

One impressed reviewer said, “I have worn it all day on multiple occasions with no flaking. I have purposely left it on overnight, and there was the smallest amount of flaking but still looked amazing even after a full 24 hours of wear.”

4. Too Faced Better Than Sex Waterproof Mascara

Too Faced’s Better Than Sex Waterproof Mascara is a volumizing formula that boasts high-performance, water-resistant polymers.

“People love the regular version of this mascara because it gives great intense black color and very dark lashes and the waterproof one does the same thing,” explained Payne. “This mascara won’t be super lengthening, but you still get great volume, the same intense color and it’s waterproof.”

5. Tarte Lights, Camera, Splashes Waterproof Mascara

Tarte’s Lights, Camera, Splashes Waterproof Mascara is the waterproof version of the brand’s bestselling mascara, Lights, Camera, Lashes.

“I use the non-waterproof version of this mascara daily, which is why I have turned to this whenever I need a waterproof makeup look,” said Lanoux. “This mascara is buildable, so you can make your lashes as dramatic as you wish.”

Payne is also a fan of this Tarte waterproof mascara for those with straight lashes. “If you have straight lashes, this mascara really helps because it lifts the lashes,” said Payne. “It also has a nice conditioner in it, so it’s going to help maintain the quality of your lashes.

The mascara delivers dark, defined lashes with volume and curl with the help of its unique wand. It’s also been ophthalmologist tested, so it’s safe for contact lens wearers.

6. Maybelline The Colossal Waterproof Mascara

Many makeup artists agree that waterproof mascaras can be drying, but this Maybelline mascara counteracts it with a collagen formula.

“The reason waterproof mascaras can dry out the lashes is because they kind of have to. It needs to be waterproof to adhere to lashes, so the formulations need to be a little bit harsher,” Payne explained.

“So, if you’re someone who needs to be wearing waterproof mascara all the time, I recommended buying one that contains collagen or some type of conditioner,” Payne explained. “It’s going to be the best thing you can do for your lashes.”

7. L’Oréal Voluminous x Fiber Waterproof Mascara

If you’re looking for serious volume, consider this L’Oréal mascara. The dual-ended tube comes with waterproof mascara and a lash primer.

Payne, who is a huge fan of lash primer, calls the extra step a game-changer. “I don’t put on mascara without my lash primer. I won’t even go to the grocery store without wearing it. It makes such a huge difference.”

She also adds that the fiber-packed formula “gives you a really intense, faux-lash look.”

8. NYX Cosmetics Doll Eye Waterproof Mascara

The name says it all with this formula, made with natural oils and nylon fibers to define your eyes and lengthen lashes.

“It actually mimics doll eyes,” said Payne. “It makes your lashes look long and it looks like you have fake eyelashes on.”

9. Maybelline Volum’ Express The Falsies Waterproof Mascara

You can’t go wrong with a classic like this one. The beloved Maybelline waterproof mascara has a unique spoon-like brush designed to lift and separate to create fuller lashes with zero clumps.

“This mascara gives a nice lift and curl to the lashes,” said Robinette. “The brush allows you to get a great dramatic lash without any flaking. It keeps the lashes plump all day and it’s cheap too.”

10. Dior Diorshow Iconic Waterproof Mascara

This iconic Dior mascara is a splurge-worthy pick the pros love.

Diorshow was created by makeup artists backstage at fashion shows for models and celebrities going to red carpets so that it would be long-lasting and smudge-proof. It features an oblique-cut brush that gives extra curl and coats each lash to create a defined, fanned effect in just one swipe.

“I love the quality of this mascara. It’s a higher price point, but totally worth it,” said Lanoux. “My lashes look and feel hydrated, never dry. It’s also perfect for achieving a natural look without clumping.”

11. Pixi Beauty Lash Booster Waterproof Mascara

“I like this mascara because it does it all,” Lanoux said of this affordable find. She said it opens up her eyes and delivers on curl, length and volume.

The Pixi Beauty waterproof mascara delivers a “push-up” effect that will last all day long. The cone-shaped brush evenly coats each lash, and the formula is available in various shades, including “blackest blue,” which helps the white part of your eyes pop.

12. Benefit They’re Real Lengthening Mascara

Benefit’s They’re Real Mascara isn’t necessarily marketed as a waterproof mascara, but Robinette raved about how well it stays on.

“It gives you very dark and deep lashes — kind of like dramatic doll lashes,” she explained. “The brush allows you to perfectly separate your lashes, but make sure when you put it on you’re ready to go because this stuff is no joke. When it dries, your lashes will stay exactly how you put it on, all day.”

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Best Drugstore Mascara of 2021

Credit: Reviewed / Betsey Goldwasser

The Milani Highly Rated 10-in-1 Volume Mascara (on the model’s right eye) is our Best Overall because it offers darker, longer lashes in just one coat.

How We Tested

The Tester

I’m Brigitt Earley. Having worked as a lifestyle writer and editor for more than 10 years, I have extensive experience testing beauty products. I am also an expectant mom with two very busy toddlers, so I need a product that delivers great, long-lasting results with minimal effort and a reasonable price tag.

The Tests

Credit: Reviewed / Jackson Ruckar

Tests show you don’t need a fancy wand shape to achieve a flawless finish.

We scoured best-seller lists across retailers, beauty blogs, social media, and other best-of lists to find the top drugstore mascaras on the market, all with price tags below $17. Then, we glammed it up, pitting the top-rated brands against one another to find a winner.

Like a lot of beauty products, what makes a good mascara is rather subjective, depending on what your goals are: Do you want a dramatic look? A smooth application? Something that’ll stay put no matter what?

That said, many of the products I tested held their own in all of the most important areas: ease of application, end result (how it lengthened, curled, and added volume), longevity, and ease of removal. In fact, I walked away from this series of tests wondering why I have spent $24 on the Make Up For Ever Smoky Stretch Lengthening and Defining Mascara, a high-end product, when, as I learned, the majority of the drugstore versions are just as effective.

I tested the mascara the same way you might: I applied the product during my normally frenzied morning rush, wore each one all day (about 12 hours) without touching up, and removed the mascara with StriVectin Multi-Action Bi-Phase R&R eye makeup remover before bed.

Unlike the way you might test, though, I also teamed up with Reviewed’s senior scientist to score and weigh results on a scientifically calibrated rubric. I also swatched each mascara on my arm to measure drying time and execute durability tests.

But to find which drugstore mascara really is best, I answered questions like:

  • Application: Does the wand hold enough mascara to easily apply it in one stroke? Does the mascara go on smoothly? How well does the product separate lashes? How many coats do you need to apply for the optimal dramatic look?

  • Wear: Does the mascara achieve its stated claim? Does the mascara flake, transfer, or smudge throughout the day? How well do the lashes hold a curl with the mascara? Compared to a fresh application, how does the mascara look at the end of the day?

When I ran the results from each test through the scoring rubric, the results weren’t surprising. The scoring reflected my instincts during testing: The majority of these drugstore mascaras work fine and are perfectly suitable products, with less than a half-point margin between the highest-scoring product and the lowest-scoring product.

What You Should Know About Drugstore Mascara

Credit: Reviewed / Jackson Ruckar

Like a lot of beauty products, what makes a good mascara is rather subjective, depending on what your goals are: Do you want a dramatic look? A smooth application? Or maybe you care more about staying power?

Our tests show it’s hard to go wrong with a top-rated drugstore mascara, and many beauty editors and makeup artists land on these products as their go-tos for a reason. We love them especially for their low cost, as experts recommend replacing mascara every three months for both hygiene and efficacy. Still, there are a few things you should know that may influence your purchasing decision:

  • Wand shape: Tests show you don’t need a fancy wand shape to achieve a flawless finish. In fact, the more “unique” wand shapes felt gimmicky—they were more difficult to use and led to more mistakes and smudges during application. Stick with what you know and are comfortable with.

  • Performance: Though every tube of mascara tested had grand claims (10 times the volume! Eighty percent longer lashes!), I found these hard to quantify and, in many cases, there wasn’t a discernible difference among products. Instead, I recommend defaulting to a wand shape that looks familiar and is easy to maneuver, as already mentioned.

  • Formula: This is where I noticed the biggest discrepancy amongst mascaras tested. Is the formula gloppy and thick? Is it so dry that it crumbles when you layer on a second coat? If either answer is yes, it doesn’t matter what shape wand you have in your hands: You’re going to end up with clumpy, stiff lashes and/or black pigment speckled along your under-eyes.

  • Removal: Though we didn’t test anything specifically billed as waterproof mascara, some resisted water better than others. When I submerged my face, some mascaras’ formula came off upon contact with warm water, but others didn’t come off unless rubbed a bit—a hassle you might expect of a waterproof formula and not ideal for sensitive eyes. It’s interesting to note that didn’t seem to have any bearing on whether the makeup smudged, flaked, or transferred throughout the day. It did, however, mean some makeup was harder to remove at the end of the day—a deciding factor for some.


Other Drugstore Mascara We Tested

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10 Best Hypoallergenic Mascaras for Sensitive Eyes in 2021

Whether you’re doing a full face of makeup or going minimal, there’s one product that you probably don’t let out of your clutches: a good mascara. Problem is, if you have sensitive eyes, the beauty of full eyelashes may be marred by red eyes and inflamed lids. We’re going to break it to you gently: Your mascara may be the problem.

“People who are prone to dry eyes, including contact lens wearers, are more likely to be sensitive to mascara,” says Arian Fartash (@glamoptometrist), O.D., an optometrist in Orange County, California.

What’s more, it may also be what’s formulated in the mascara that’s proving to be a nuisance. “In order to prevent the growth of microbes, any cosmetic product that contains water—like mascara—needs to contain preservatives. Some people are sensitive to preservatives, which can lead to redness or irritation near the eyes,” says Elizabeth Geddes-Bruce, M.D., a board-certified dermatologist at Westlake Dermatology in Austin.

Signs that you’re sensitive will show up in and around the skin of eyes. For instance, you have dry, flaky eyelids or eyes that are watery and red, says Dr. Fartash. If that’s you, stop wearing eye makeup (yes, mascara, too) until the symptoms disappear. Consider consulting your doctor who can tell you if you have an infection that needs to be treated.

How to choose the best mascara for sensitive eyes

Scan the label: Even though it is not regulated, look for the word hypoallergenic. “It might be your best bet to finding a product with the least amount of added allergens,” says Dr. Geddes-Bruce. You may also see label lingo like “natural,” but that term doesn’t mean much, and it certainly doesn’t mean that it’s suitable for sensitive skin, as it can still contain irritating botanicals, she says. You can also look for ophthalmologist-tested, which means an eye doctor was consulted during the formula’s testing.

Go simple: Fiber mascaras are super popular, as they contain materials that tack on extra length to lashes, giving you that “falsie” look. However, “these fibers can fall into your eye and cause even more irritation” says Dr. Fartash. It is best to avoid these and opt for traditional volumizing or lengthening ones. In the same spirit of going back to the basics, avoid colored mascaras, as well as those that are waterproof.

Replace your tube: Can’t remember the last time you bought mascara? That may be your problem right there, as bacteria builds up in the bottle, which can lead to styes and other eye infections. “Chuck your mascara every three months,” says Dr. Fartash. She writes the date she bought hers on the bottle with black marker. Consider it a healthy excuse to treat yourself to a new one!

Not sure where to start? Check out these top-rated hypoallergenic mascaras if you’re in need of something more gentle.

1

BEST OVERALL

Neutrogena Healthy Volume Mascara

Dr. Geddes-Bruce recommends Neutrogena mascaras for easily irritated eyes. This one has a large brush designed to target every lash (even the tiniest baby ones) and coat them evenly to plump. Almond oil provides an extra dose of nourishment.

2

BEST VALUE

Almay One Coat Thickening Mascara

Hypoallergenic and fragrance-free, this mascara is packed with nourishing aloe vera and vitamin B5 that resists smudging and flaking. The formula has been tested by ophthalmologists and dermatologists to ensure easy application for those who struggle with sensitivity or wear contact lenses. Even better, the thickening effect helps your lashes hold a stronger curl for that fluttery look.

3

RAVE REVIEWS

Maybelline Full ‘N Soft Washable Mascara

If you love an ultra-black mascara, this hypoallergenic pick from Maybelline will become your new go-to. Packed with vitamin E, this formula lengthens, defines, and makes your lashes look extra soft and fluttery without clumping or flaking off. Plus, it dissolves quickly as you wash it off, so no need to tug at your lids.

4

Clinique High Impact Mascara

Clinique is beloved for their gentle products, and this mascara is no different. Free of fragrances, parabens, and phthalates, the company says it’s been tested and is safe for sensitive eyes. Plus, it really gets the job done with buildable volume that doesn’t run or smudge.

5

Covergirl Lash Blast Volume Mascara

This hypoallergenic mascara is all about volume. The unique wand ensures each lash is evenly coated and separated. The formula always applies clump-free, so your lashes look smooth and long. Bonus: It comes in four shades, from brown to very black.

6

Honest Beauty Extreme Length Mascara + Primer

What’s better than a multitasking mascara? Swipe on the primer first, then follow-up with a second coat of mascara for thicker, longer lashes. Not only is it recommended by Dr. Fartash, but fans say the brush is what makes this mascara, because it deposits color on even the littlest lashes. It’s formulated without common irritants, including silicones, parabens, sulfates, and synthetic fragrances.

7

La Roche-Posay Toleriane Extension Mascara

This mascara is paraben- and fragrance-free, as well as dermatologist- and allergy-tested, making it suitable for even the most sensitive eyes. It instantly lengthens and thickens from root to tip for smudge-free definition. “If you have sensitive eyes, this mascara is for you,” writes one happy reviewer. “I am allergic to most mascaras and I am able to wear this mascara all day and even into the evening with no problems at all.”

8

Tarte Lights, Camera, Lashes 4-in-1 Mascara

If you want thicker but natural-looking lashes, reach for this cult favorite, vegan mascara. It leaves out the harsh stuff (parabens and phthalates) so it’s hypoallergenic, and is suitable even if you wear contacts. Rice bran wax lengthens, provitamin B5 and olive esters condition, and vitamin C offers free radical protection that even lashes need. It also comes in a mini bottle for on-the-go application or end-of-day touch-ups.

9

Neutrogena Healthy Lengths Mascara

If longer lashes are what you’re after, this is a perfect everyday mascara. Vitamin E and olive oil condition while rice protein lengthens. The brush’s bristles feel gentle, but really coat each lash to ensure extra length. It’s also available in black, carbon black, and brown so you have the option for a bolder or more natural look.

10

ILIA Limitless Lash Mascara

This uber-nourishing mascara contains shea butter to condition, beeswax to coat and lengthen lashes, as well as keratin to strengthen. The cruelty-free formula feels doesn’t budge or flake, but feels comfortable on the lashes, since it’s free of common irritants.

Jessica Migala
Jessica Migala is a health writer specializing in general wellness, fitness, nutrition, and skincare, with work published in Women’s Health, Glamour, Health, Men’s Health, and more.

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7 Best Clear Mascaras to Use in 2021

Stocksy

If you haven’t thought about clear mascara since your preteen days, it’s time to consider making it a part of your permanent makeup stash. This little tube isn’t just a lash lengthener, but a multipurpose tool that can tame brows and stray hairs in a pinch. Here are a few of our favorite ways to use it:

  • No-makeup makeup look: Clear mascara enhances lashes by making them appear longer and shinier (think: your lashes but better), yet they’ll still appear totally natural-looking, as opposed to pigmented formulas that have a more dramatic effect.
  • Locked-in false eyelashes: If you often add a coat of mascara after applying a pair of falsies to your lids, clear mascara will lock them in without any of the worries of visible clumps that other tubes can bring.
  • Glitter application: Want to make a festival-style statement? You can use clear mascara to make loose glitter stay put. Just dot it on where you want to apply it, tap on the glitter with your finger or a sponge, and let it dry. Instant glam!
  • Mascara primer: No need to purchase additional mascara primer if you already have clear mascara on hand. Just swipe on a coat and let it dry before you apply your regular mascara and it’ll help to keep your lashes looking full and lush.
  • Combed eyebrows: Although there are tons of brow gels on the market, a clear mascara can pull double-duty by grooming your brows as well as your lashes.
  • Tamed flyaways: This might sound weird, but when dealing with a particularly bad case of flyaways, our hairdresser recommended using clear mascara to help pat down unruly flyaways at the top of our head.
  • Beach day makeup: Waterproof mascara isn’t the only option for poolside and beach activities. Swipe on a couple of coats of a clear formula for a fail-safe way to avoid black marks showing up under your eyes.

For us, the best clear mascaras offer a long-lasting hold that will keep our lashes locked and loaded throughout the day. Whether it’s clear or not, we always prefer our mascaras to have a flexible and bodied wand, which also translates to more volumized and lifted lashes. Plus, this makes it easier for it to get to every lash, including those hard-to-reach ones in the inner and outer corners.

Best Clear Mascaras

Ready to scoop up a tube of clear mascara, now that you know how many things you can do with it? Read on for our editor-approved favorites.

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1

Best Overall

Maybelline Makeup Great Lash Clear Mascara

2

Best Budget

CoverGirl Professional Natural Lash Mascara

CoverGirl’s answer to clear mascara is a classic. You can use it for a sheer wash over your lashes to keep them looking natural and in place, or groom your brows with it before you hit the gym or beach.

3

Best for Lash Growth

Perricone MD No Makeup Mascara

Perricone MD
amazon.com

$18.00

Performing beyond traditional clear mascara, the Perricone MD No Makeup Mascara doubles as a skincare product. It’s formulated with nourishing ingredients, along with biotin, to encourage lash growth while it grooms.

4

Best for Lashes and Brows

Essence Clear Lash & Brow Gel Mascara

Essence cosmetics
amazon.com

$8.97

This clear mascara and brow gel from Essence is both vegan and cruelty-free. Designed for use on both brows and lashes, it works well as a starter product for those new to the world of makeup.

5

Best Multitasker

NYX Professional Makeup Control Freak Eyebrow Gel

While this is technically an eyebrow gel, it’ll work all of the same magic that our favorite clear mascaras will. This transparent gel sets and tames brows, but it’ll also work on other things like stray flyaways or baby hairs if you want to go for a perfectly polished look.

6

Best for Sensitive Eyes

Zuzu Luxe Mascara in Clear

Zuzu Luxe
thedetoxmarket.com

$17.60

For those with sensitive eyes, this clear mascara is made with all-natural ingredients, including spring water, herbs, and vitamins. Plus, it has a spoolie brush that’s designed to lengthen and curl without creating clumps.

7

Best Mascara Primer

Dr. Hauschka Brow & Lash Gel

Dr. Hauschka
amazon.com

$22.00

In addition to improving the look, this clear gel from Dr. Hauschka is formulated with botanical ingredients that nourish your brows and lashes, too. It can also be used as a mascara primer. 

Emily Belfiore
Contributor
Emily is a contributor for BestProducts.com, where she’s searching the web for the greatest finds in fashion, beauty, and wellness.

Katie McBroom
Beauty Editor
Katie McBroom is an award-winning content creator and beauty/grooming expert.

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Best Mascaras Available In India – Our Top 15

Mascara is a versatile makeup product that can be used in any situation. It has the ability to create fuller, sexier, and more voluminous lashes that are ideal for a dramatic makeup look. On the other hand, it can also be used to lengthen and curl your lashes to create a more natural and flirty look. Whichever look you prefer, mascara is the perfect addition to it as it has enhances the appearance of your eyes, making them look more attractive. Check out the list below for the best mascara brands available in India.

15 Best Mascaras Available In India

1. L’Oreal Paris Voluminous Lash Paradise Mascara

L’Oreal Paris Voluminous Lash Paradise Mascara has a unique maximizing formula that can thicken eyelashes and offer up to 5x times their natural thickness. You can just apply the brush in a single flick and get excellent results. It also has a volume maximizing brush that thickens lashes evenly and smoothly, leaving them with no flakes, smudges, or clumps. This is a great product for sensitive eyes or for those who wear contact lenses, as it is successfully tested by ophthalmologists.

Pros

  • Long-lasting
  • Waterproof
  • Silky volume in one coat
  • Ophthalmologist-tested
  • Safe for sensitive eyes and contact lens-wearers

Cons

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2. Maybelline New York Hypercurl Mascara

The Maybelline New York Hypercurl Mascara is easy to apply as the brush coats every lash from root to tip in a single stroke. It has been tested by ophthalmologists keeping in mind your safety. It is suitable to wear with contact lenses. The bristles of this mascara are thick, curved, and coated with wax with the ability to reach the lash up to the very tip. It is ideal for straight eyelashes, as it provides a 75% curling effect. This mascara has a unique anti-clump applicator brush that helps separate each lash while curling them, avoiding the messy and clumpy effect.

Pros

  • Waterproof
  • Thickens lashes
  • Lasts up to 18 hours
  • Easy to remove
  • Quick-drying formula
  • Safe for contact lens-wearers

Cons

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3. L’Oreal Paris Masc Vol Carbon Black

The L’Oreal Paris Masc Vol Carbon Black has a unique maximizing formula that quickly thickens eyelashes and adds up to 5x their natural thickness. You can just apply this mascara in a single flick and get excellent results. Its Volume Maximizing Brush thickens the lashes evenly, without causing any flakes, smudges, or clumps. This is an ophthalmologist- and allergy-tested product that is safe to use for sensitive eyes and contact lens-users.

Pros

  • Waterproof
  • Easy to apply
  • Quick-drying formula
  • Smooth, no-clump formula
  • Safe for sensitive eyes and contact lens-wearers

Cons

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4. Rimmel London Extra 3D Lash

The Rimmel London Extra 3D Lash is the ideal mascara to create defined, long, and curly lashes with zero clumps. Its special 3D brush captures, coats, and lifts every single lash with each stroke to create a clean look. This mascara contains hydrogels along with a vitamin E-enriched formula that creates an ultra-smooth film on the lashes.

Pros

  • Quick-drying formula
  • Easy to apply
  • Easy to remove
  • Does not smudge
  • Does not clump lashes

Cons

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5. Lakme Eyeconic Lash Curling Mascara

The Lakme Eyeconic Curling Mascara provides an intense black finish, adds definition to the eyes, and keeps your lashes soft with the goodness of D-panthenol that works as a moisturizer. Its smart curl brush allows smooth strokes for perfectly curled lashes. This mascara is truly iconic as it is affordable and the perfect pick for a natural everyday look.

Pros

  • Lightweight
  • Comfortable formula
  • Easy to apply
  • Easy to remove
  • Waterproof
  • Smudge-proof

Cons

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6. L’Oreal Paris Telescopic Mascara

The L’Oreal Paris Telescopic Mascara is great for enhancing your lashes as it lengthens them up to 60%. It also provides a unique lash-by-lash separation. This mascara has a patented flexible precision brush that has a flat side which lengthens lashes while the comb side precisely separates lashes for clump-free results. This product is ophthalmologist- and allergy-tested, which means it is suitable for sensitive eyes and contact lens-wearers.

Pros

  • Provides even application
  • Does not clump lashes
  • Lengthens the lashes
  • Smudge-proof
  • Easy to remove
  • Buildable formula
  • Safe for sensitive eyes and contact lens-wearers

Cons

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7. Maybelline New York Volume Express Colossal Mascara

The Maybelline New York Volume Express Colossal Mascara has a collagen-enriched formula that is coupled with a volume-pumping effect that leaves no clumps behind. It comes with its special mega brush that adds up to 9x more volume to regular eyelashes. This is an ophthalmologist-tested formula that is safe for contact lens-users.

Pros

  • Waterproof
  • Adds volume
  • Long-lasting
  • Smudge-proof
  • Safe for contact lens-wearers

Cons

Buy Now From Amazon

8. Lotus Herbals Maxlash Botanical Mascara

The Lotus Herbals Maxlash Botanical Mascara is a volume-building mascara that protects your eyelashes and makes them appear fuller. It promises a volumizing and lengthening effect in a single coat. This mascara is made of natural ingredients, as the word ‘botanical’ in the name suggests. It provides an instant cooling effect on the eyelashes, making this product great for sensitive or irritated eyes. It can be worn all day long without worrying about irritation or heaviness. This mascara’s wand is long and flexible, which makes it easy to use on the lower lashes.

Pros

  • Lightweight formula
  • Adds volume
  • Lengthens the lashes
  • Waterproof
  • Ideal for daily use
  • Easy to remove

Cons

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9. Swiss Beauty Precision Thickening Long Lash Mascara

The Swiss Beauty Precision Thickening Long Lash Mascara has a jet-black formula that gives you long and beautiful lashes. Its brush is specially designed with a pointy tip that can easily reach even the tiniest lashes that reside at the corner of your eyes. It separates and elongates each lash. This moisturizing formula keeps the lashes smooth and nourished even after daily use.

Pros

  • Separates and lengthens lashes
  • Waterproof
  • Smudge-proof
  • Easy to remove
  • Does not form clumps

Cons

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10. Benefit They’re Real Mascara

The Benefit They’re Real Mascara has a glossy jet-black formula that lengthens, curls, volumizes, and separates lashes for a spectacular look. Its specially designed brush features staggered bristles that grab close to the lashes’ roots, creating length and volume. The custom-domed tip of the brush uses precision bristles to lift and define even the tiniest lashes. This mascara is great to flaunt luxurious, silky lashes that won’t smudge, clump, or dry out.

Pros

  • Does not clump lashes
  • Adds length and volume
  • Curls the lashes
  • Easy to apply
  • Easy to remove
  • Smudge-proof
  • Long-lasting
  • Ergonomic brush design

Cons

None

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11. Clinique High Impact Mascara

The Clinique High Impact Mascara adds volume and length to your lashes. Its color is highly pigmented and provides a dramatic look instantly. It is a multi-benefit mascara that adds a striking effect to your eyes. This mascara has a specially designed brush that thickens the lashes while combing them out. This dermatologically-tested product is great to make your eyes appear bigger, bolder, and sharper.

Pros

  • Buildable formula
  • Ergonomic brush design
  • Smudge-proof
  • Highly pigmented

Cons

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12. MAC In Extreme Dimension Lash Mascara

The MAC In Extreme Dimension Lash Mascara has a lightweight formula that creates a dense, elongated, and curly lash look. It also softens and conditions the lashes. The exclusive mega brush of this mascara is designed to apply an optimal amount of mascara. The tip of its brush offers precise application and also helps reach the corners of the lashes. This mascara is smudge-proof and clump-free.

Pros

  • Smudge-proof
  • Flake-free formula
  • Provides a lengthening effect
  • Does not clump up the lashes
  • Easy to apply

Cons

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13. SERY Xpresslash Volumizing Mascara

The SERY Xpresslash Volumizing Mascara has a highly volumizing formula that effectively lengthens and curls the lashes. It has a weightless, silky texture along with lash conditioning agents that make it the perfect choice for everyday use. This mascara is enriched with the goodness of castor oil that nourishes and conditions the lashes and prevents them from drying out, even with constant use.

Pros

  • Cruelty-free
  • Paraben-free
  • Lightweight
  • Non-flaky
  • Easy to apply
  • Easy to remove
  • Smudge-proof

Cons

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14. Revlon Water Tight Mascara

The Revlon Water Tight Mascara is a water-resistant, humidity-resistant, and tear-proof mascara. The applicator of this mascara has a smooth angular brush that offers easy and smooth application on your eyelashes. This mascara has been developed with a long-lasting formula, which means it can last for long hours without fading or smudging.

Pros

  • Waterproof
  • Humidity-resistant
  • Tear-proof
  • Highly pigmented
  • Long-lasting
  • Smudge-proof
  • Non-flaky

Cons

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15. Colorbar Zoom And Whoosh Mascara

The Colorbar Zoom And Whoosh Mascara is a two-in-one mascara that lets you choose if you want naturally defined lashes or lashes that are instantly combed and loaded for the full-on dramatic look. This mascara is easy to use with a dual-wiper and the richest black formula imaginable. It has a clump-free formula that does not smudge. Its deep black color adds impact to the eyes.

Pros

  • Highly pigmented
  • Adds volume
  • Lengthens the lashes
  • Easy to apply
  • Easy to remove
  • Ideal for daily use

Cons

Buy Now From Amazon

Now that you know all about the best mascaras available in India, it’s time to check out the things that you need to consider before buying one of them.

Things To Consider When Buying A Mascara

Application refers to the ease of use, which depends on the size and design of the wand. Long wands may poke into your eyes. Therefore, always look for a short and easy-to-use wand that is easy to maneuver and gives an even finish to your lashes.

For a mascara to stay long, it should contain high-quality ingredients. Opt for mascaras enriched with vitamins and mineral oils that nourish and strengthen your eyelashes naturally and also do not smudge or fade easily.

Good mascaras dry quickly and apply smoothly. Many mascaras may dry soon, but when you try to add another coat, they look bumpy and clumped up. To avoid this, look for mascaras with vitamin oils or smoothening agents.

Choose a mascara that can be cleaned easily without rubbing your eyes too much. Mascaras that do not come off easily can damage the lashes and the sensitive skin around your eyes. Go for mascaras with conditioning abilities that are not only easy to remove but also nourish the lashes.

It is essential to coat the lashes from the root to tip for a defined eye look. Choose a mascara infused with emollients that provide complete coverage to the lashes while moisturizing them.

You may still be wondering – why should I buy a mascara? Find out the answer in the next section!

Benefits Of Using A Mascara

  • Provides A Fuller Look To The Lashes

Mascara adds volume to every single lash, making it appear longer and fuller. Most mascaras are pigmented, so they make your lashes appear darker and more defined. It should ideally be applied from roots to the tips by wiggling the wand to create a more pronounced effect.

  • Makes Your Eyes Appear Bigger

There are many mascaras that work on adding more volume and length to your lashes. The beauty of mascara is that it can be applied to the upper as well as lower lashes to create a fuller and thicker lash look which, in turn, makes your eyes appear bigger and more attractive.

As mascaras are designed to be light on your delicate lashes, it is a product that can be incorporated into your daily makeup routine. It enhances your eyes and is comfortable to wear throughout the day, without causing irritation to the eyes.

  • Waterproof And Long-Lasting

People who tend to have watery eyes or those who live in humid climates can also enjoy wearing mascaras that are waterproof and humidity-resistant. Another great thing about waterproof mascara is that it has great holding power, which makes it last an entire day without the need for any touch-ups.

  • Available In Different Colors

With the ever-changing fashion scene, beauty companies have launched mascara formulas in various colors that can be used to create many fun and different makeup looks. The great thing about different color mascaras is that they can be used in a contrasting shade of your eyes to make your eye color pop.

Different mascaras can be used to create various looks – be it natural and romantic or fun and flirty. The best part about using maraca is that it really enhances the appearance of your eyes and can complement any makeup look. Mascaras are available in such a vast variety in the market, from different colors to volumizing and lengthening formulas. Check out the list above to find one that best suits your makeup preferences!

Frequently Asked Questions

Is it okay to use mascara every day?

Using a well pigmented yet non-waterproof mascara daily can be great as it feels lighter on the lashes and is easier to remove at the end of the day without clogging any pores.

How to apply mascara properly?

An optional step is to first curl your lashes using an eyelash curler. Then, look up and place the mascara wand at the root of your eyelashes. Wiggle it upwards to coat the lashes till the tips. One or two coats can be applied to get your desired results.

Is there any side effect of using mascaras?

Excessive use of mascara without removing it properly can lead to clogged pores and weaken your lashes, making them fall out prematurely.

Why does my mascara always run under my eyes?

The sweat and oil on your skin can cause mascara to slide off your eyelashes and spread under your eyes. An easy solution to this is to use a mascara primer as it keeps the mascara in place and does not let it smudge or slide.

Here ends our list of best mascara brands in india. So ladies, what’s your opinion on these mascara brands?and which one is your favourite do let us know in the comments section below.

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Safiya is a copywriter and has worked extensively on brand campaigns. She also writes well-researched and engaging blog posts on topics related to beauty, fashion, health, and wellness. She aspires to explore and improve her usefulness in the advertising field by learning new skills like graphic designing and digital marketing. This young lady is obsessed with swimming and claims she is happiest when underwater.

90,000 2 mascaras and 3 mascaras

13.10.2020

Are sparkles in makeup appropriate only for the New Year? Let’s live every day like a stormy New Year’s Eve! So, leave the stereotypes! Add some shine!

And we will add this shine to the tips of the eyelashes to make the eyes shine. For this we need the ESTRADE “SIESTA” mascara for the ends of the eyelashes.

These crumbs are filled with different shades of glitter to complement any outfit:

Gold will adorn the make-up in warm colors.And if we add red lipstick to the lips, we get an image in the style of old Hollywood.

Silver will add zest to gray smoky ice or evening make-up.

Holography is just indomitable fun, such an incredible iridescent cocktail will transform any look.

These mascaras are also good for their compact size. After all, if there is a party or a date in the evening, and at the institute or office the glitter may not be understood (oh, conservatives!), You can put ink in your purse – it will fit into the smallest clutch.
And you can use your secret weapon in the late afternoon.

But for a greater effect, this magic needs to be applied on the longest voluminous eyelashes.
Therefore, first you need to apply mascara, which will paint over, lengthen and add volume.

And here the ESTRADE brand is also in a hurry to help. It even offers two deluxe mascaras to choose from: INSTINCT and LA-LA-LASHES.

LA-LA-LASHES – mascara that will give your eyelashes incredible volume, curl them and literally open your eyes.The nylon bristles are twisted in a spiral, so you can paint over each lash in one stroke.

INSTINCT gives your eyelashes a length you never dreamed of.
Silicone bristles are staggered so you can apply mascara in just a couple of strokes. BOOM – you’re done!
Also, the bristles on the brush are of different lengths from different sides, thanks to which it will be convenient for you to paint over both the upper eyelashes and the eyelashes on the lower eyelid, without risking staining the eyelid with mascara.
Fast and efficient. And the effect of curled cilia will last all day!

Well, are you ready to shine ?!

The main differences between ink and ink

Ink and ink have an ancient history. At the time of the appearance of the first parchment images and writing, a special composition was needed, which had the properties necessary for fixing on the surface. Residents of different regions invented their own recipes for such substances, and today ink and ink have many variations.We will compare them and try to understand how they differ, and for what tasks this or that material is suitable. So let’s start with derivatives. Composition is the key to understanding the difference between ink and ink. Mascara is most often a suspension that contains dye and thickeners that give them adhesive properties. Standard black ink gives a deep black tone and is usually made with carbon black. Along with such mascara, there are other colors that have a different composition. The thickener is usually shellac, gummilac and synthetic resins.The erosion of ink by water depends on what kind of thickener is used. Most mascaras, therefore, do not rinse off after drying, and the final image has a slight sheen. Although, water-soluble mascara is also found. The situation is a little different with ink. Unlike mascara, this is a solution with a uniform structure and variable color. The solution penetrates deeper into the paper and tends to blur, so thick paper should be used. High-quality mascara, unlike ink, does not have the habit of being absorbed, it lays down on the sheet as a thin film, and even in case of a mistake, you can carefully cut it off with a blade.

Ink strokes are slightly paler and dry more slowly. They, as mentioned above, can leak, and when layers are applied to each other, they have noticeable boundaries. Over time, ink works tend to fade. But the ink is not only in the form of solutions, but also suspensions with a pigment, in this case, their fading is noticeably reduced. We have already understood what ink and ink are and how they differ. Based on this, you can give some recommendations on how to work with them. So, since most often ink is denser in color, then with its help you can get clear lines, and perform, for example, calligraphic work.Graphics and drawings also favor the use of ink. Plus, ink works last longer and do not fade. Ink is used to work with stamps and seals, and is used to fill the refills of fountain pens. However, inks are different, and today you can find ink with a fairly saturated color, so the line between ink and paint is gradually erased. For example, among artists, acrylic-based ink has become widespread – Amsterdam Ink Mascara manufacturers also do not stand still.For example, Sennelier mascara has an improved formula, so it has a deep color, fits well and “holds” light and water. And Winsor & Newton provides a rich selection of shades.

We hope that our article helped you at least a little to understand the differences between ink and ink. Today you can find ink not only black and blue, but also other shades, as well as ink. But of course, there is no escape from the classic black ink, which is the basis of calligraphy – this traditional composition is still relevant for graphic works.

25 of the world’s best brands of decorative cosmetics

The beauty industry is always on the rise. Even the realities of the pandemic do not diminish women’s desire to look attractive and wear makeup. It seems paradoxical, but true: for November 2020 – April 2021 (the peak of coronavirus infections), views of training videos on applying everyday and evening makeup increased significantly!

We do not stand aside and in this review we talk about the best brands of decorative cosmetics that will help create unforgettable images and will not harm even the most sensitive skin.The editors decided to introduce readers not only to the products of expensive brands, whose names speak for themselves, but also to tell about Korean and Ukrainian manufacturers that produce an excellent product in terms of price / quality ratio.

So, luxury decorative cosmetics, a list of 25 top brands according to version Trendy-U , premium and budget:

  1. Lancome;
  2. Guerlain;
  3. Chanel;
  4. Dior;
  5. Giorgio Armani;
  6. Victoria’s secret;
  7. Yves Saint Laurent;
  8. Tom Ford;
  9. Estee Lauder;
  10. Shiseido;
  11. Clarins;
  12. Givenchy;
  13. Clinique;
  14. Elizabeth Arden;
  15. Gosh;
  16. L’Oréal;
  17. Maybelline;
  18. Revlon;
  19. Max Factor;
  20. Bobby Brown;
  21. Lamel Professional;
  22. Tony Moly;
  23. The Saem;
  24. EcoVego;
  25. Pudra .

Premium cosmetic brands, or so-called. luxury decorative cosmetics

Lancôme

Manufacturer: France

This brand was founded in 1935 and initially specialized in the production of eau de toilette and skin care products for the face and neck. But then the specialization of Lancôme became luxury cosmetics. The first lipsticks in the brand’s collection appeared in 1951. And in 1967 Lancôme introduced its first mascara called Lancômeatique .This is how a new quality standard was set for the world.

All Lankom decorative cosmetics undergo strict production control. Today the brand produces the following cosmetic products:

  • carcasses;
  • powder;
  • blush;
  • foundation; 90,073
  • lipsticks;
  • lip glosses;
  • highlighters, etc.

Most Lancôme lipsticks contain the Pro-Xylan molecule, which evens lips and fills in wrinkles.The coloring pigment Opti-Carmine promotes long-term preservation of bright color, and Ceramide 5 improves the resistance of the epidermis.

Using the Lankom beauty box of luxury cosmetics, you will create a perfect make-up and highlight bright accents. The brand is praised for its very wide color palette, beautiful packaging design, and formulations that are safe for health.

Chanel was the first cosmetics brand to have a manager set up a waiting list for those looking to buy branded nail polish.

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Guerlain

Manufacturer: France

Guerlain is a luxury cosmetics brand with over 200 years of history, famous for its perfumes and decorative products. Back in 1828, François Pascal Guerlain began to create a family business, specializing in persistent, unique fragrances.

The first “star” clients of Guerlain were the British Queen Victoria and the Spanish Queen Isabella.

The first cosmetic products Guerlain were launched on the market in 1956. Since then, it has become more and more popular. Especially warm reviews from professional makeup artists and the fair sex receive such cosmetics from the brand:

L’or Radiance Concentrate Wish Pure Gold

A make-up base enriched with 24 carat gold.The product has pronounced reflective properties, emphasizes the dignity of the skin.

Terracotta Poudre Bronzante Hydratante

Bronzing powder created with the addition of a unique pearlescent pigment that makes the face literally glow from the inside out.

Rouge G de Guerlain Jewel Lipstick

A long-lasting lipstick that adheres perfectly to the lips and fades over several hours. Enriched with oils that nourish the lips and help maintain skin elasticity.Produced in a stylish designer case designed by Lorenz Baumer.

L’or Radiance Concentrate Wish Pure Gold Enriched with Gold

Chanel

Manufacturer: France

Luxury cosmetics from the company Chanel needs no special introduction. She is one of the most sought-after and purchased all over the world. The brand, founded by the legendary Coco Chanel, is constantly developing and improving the line of its own cosmetic products.Mascaras, blush, powder and other products from the manufacturer of the same name are always one step ahead – due to our own and patented innovations in the field of cosmetology.

The most current decorative cosmetics Chanel 2021:

Le Volume De Chanel

Mascara for creating the so-called. doll look, giving the eyelashes instant volume and density. Contains a complex of provitamins to strengthen hair.

Rouge Coco

Lipstick with a unique creamy texture, moisturizing and nourishing lips.Lasts up to 8 hours.

Rouge Coco Lipstick

Dior

Manufacturer: France

The world famous brand Dior has existed for over 70 years and is associated with luxury and impeccable taste. The fashion house began producing decorative cosmetics in the early 1960s. The first sign was lipstick, the second – nail polish.

Today, the luxury cosmetics of the Dior brand are very diverse. At the same time, all products entering the market meet the highest quality standards and are completely safe.It is based on proven ingredients, mostly of natural origin.

The most popular novelties of 2021, earning rave reviews from most fashionistas:

Dior Prestige

The lightest foundation fluid that will protect your skin from ultraviolet radiation. It contains microparticles of rose and makes the skin radiant, hydrated and vibrant.

Pump N Volume HD

Mascara that makes even the most subtle and expressionless eyelashes long and voluminous.Resistant and does not peel up to 24 hours.

Rouge Dior Ultra Care

Liquid lipstick with a velvety effect. It is very easy to gently apply thanks to the petal-shaped applicator.

Mascara Pump N Volume HD

The first fragrance Miss Dior was launched by Christian Dior in 1947 in honor of his sister Catherine Dior.

Giorgio Armani

Manufacturer: Italy

The line of decorative cosmetics Giorgio Armani was founded relatively recently – in 2000.Maitre Giorgio Armani himself has repeatedly expressed the idea that cosmetics are an integral part of fashion, tk. they emphasize the dignity of a woman’s face and hide its flaws.

Many makeup artists and beauty bloggers note that products from the manufacturer of the same name not only have a pronounced caring effect, but are also highly durable. Mascara, foundation, shadows, Armani lipstick do not roll off during the day, so they do not have to be periodically corrected.

The most popular cosmetics that our editorial team can safely recommend to you:

Rouge D’Armani Matte

A classic that is always relevant.This matte lipstick comes in 12 shades and is easy to apply. It contains effective ingredients that delicately care for the lips, including fillers and valuable oils.

Lasting Silk

Another tool that has gained fame as a bestseller. This tone evens out the complexion well, is characterized by a silk application and a velvety finish. It also protects the face from intense sunlight and other adverse natural factors.

Rouge D’Armani Matte Lipstick

Rouge Ecstasy Lipstick is available in 32 shades so that every woman can choose her perfect color.

Victoria’s Secret

Manufacturer: USA

For more than 40 years, the American brand Victoria’s Secret has been pleasing the fair sex with beautiful seductive lingerie, stunning aromas and high-quality decorative cosmetics. If we talk about the latter, then it should be noted that hypoallergenic and effective components are used for its manufacture.

Victoria’s Secret decorative and care cosmetics are predominantly scented with natural fragrances.

What cosmetic products from an American manufacturer to replenish your cosmetic bag? We recommend paying attention to lip glosses:

Velvet Matte

Matte and dense gloss that can easily replace lipstick. They do not dry out the lips and do not roll down for a long time.

Flavored lip Gloss

Glossy light shine with amazing aromas. They can be applied alone or over matte lipstick.By the way, Flavored lip gloss visually enlarge the lips.

Flavored lip gloss

Initially, the Victoria’s Secret brand focused only on men. Now the brand’s audience is 100% female. Even the models for the famous company show are chosen exclusively by women.

Yves Saint Laurent

Manufacturer: France

Yves Saint Laurent – premium decorative cosmetics. The manufacturer is extremely picky about the quality of products and takes into account the age and characteristics of the skin.Brand experts recommend using a series of products that match each other.

The most popular are the following makeup products Yves Saint Laurent:

Couture Eyeliner Spring Look

Liquid eyeliner that is very easy to use. It not only adds depth and expression to your eyes, but also contains a triple complex to accelerate the growth of your lashes.

Full Metal Shadow

Metallic liquid eyeshadow for a graphical effect in minutes.

Couture Eyeliner Spring Look

If you want your makeup to last all day, choose from the All Hours line.

Tom Ford

Manufacturer: USA

Decorative cosmetics is one of the brainchilds of the American designer Tom Ford. The first cosmetic products hit the shelves in 2005 and immediately earned extremely positive reviews. By the way, it was this manufacturer who developed the very lipstick that fits perfectly on thin lips, making them more lush and seductive.Magic and more!

Tom Ford Cosmetics

In 2019, the turnover of Tom Ford Beauty was $ 1 billion, a year ahead of schedule.

Estee Lauder

Manufacturer: USA

This famous brand of cosmetics is a true symbol of high quality, efficiency and safety. All lipsticks, mascaras, foundations and other Estee Lauder products are made on the basis of ingredients that are safe for health and do not cause allergies.

Best New Products 2021:

Estee Lauder Pure Color Envy Color Replenish Lip Balm

Lip balm based on a silky-creamy formula that gives a delicate, delicate radiance and at the same time delicately cares for the skin, preventing flaking.

Estee Lauder Double Wear Lip Pencil

A lip liner that allows you to create a beautiful contour that will not wear off during the whole day.A great advantage of this product is a soft brush with which you can apply lipstick as accurately and evenly as possible.

Estee Lauder Pure Color Envy Color Replenish Lip Balm

Shiseido

Manufacturer: Japan

Company Shiseido has been producing care and decorative cosmetics for over 140 years. Without exaggeration, this is the oldest Japanese cosmetics brand, which originally specialized in facial and hair care products.The main feature of Shiseido products is the ability to adapt to any type of epidermis. It also does not cause allergic reactions, swelling, does not roll or spread throughout the day.

Shiseido products are very good for masking local imperfections of the facial skin, for example – StickFoundation . It has a creamy texture, effectively masks even pronounced imperfections, does not clog pores and has a pronounced moisturizing effect.

Face Concealer Stick Foundation

Clarins

Manufacturer: France

This label specializes in the production of both medical and decorative cosmetics.Clarins is a wide range of shades, pleasant textures that blend with the skin, ideal for creating bright, delicate and daring looks.

We recommend that you pay special attention to:

Lip Comfort Oil Intense

Oil-tint for lips, which gives a unique shine, comfort and intense long-lasting color. It also contains 3 valuable oils that protect the skin from adverse environmental factors.

Ombre 4 Couleurs Frozen Summer

A four-color eyeshadow that lets you play with 4 finishes: satin, shimmery, metallic.

Clarins Cosmetics

Givenchy

Manufacturer: France

Givenchy is a French luxury cosmetics brand that is popular with world stars. It is made from ingredients that are safe for the skin and lasts well throughout the day. Let’s list the cosmetics that have already become a real classic and are not losing their popularity:

Lipstick

Rouge Interdit

Gently enhances the beauty of the lips thanks to its unique satin texture.Its main secret is the presence of liquid crystals in the composition, giving a soft glow, as well as moisturizing and nourishing lips.

Rouge Lipstick Interdit

Prisme Again! Visage

Compact powder available in 4 shades that can be mixed or used separately. Leaves skin radiant and even.

Powder Blush Quartet

A long-lasting blush for a very natural and beautiful glow on the face. And also – when applied, they prevent excess sebum.

Clinique

Manufacturer: USA

Clinique is not only high-quality cosmetics aimed at improving the epidermis and does not cause allergic reactions, but also an amazing line of decorative products. Their feature is the freshness and versatility of shades, simplicity and ease of application.

If you are looking for a product that removes even the most stubborn cosmetics, the special Clinique make-up remover products can help you.

Clinique Makeup Remover

Elizabeth Arden

Manufacturer: USA

High-quality decorative cosmetics containing mainly natural ingredients that take care of the skin, eyelashes and eyebrows. Products Elizabeth Arden are hypoallergenic and can be used even by those with sensitive epidermis. We advise you to pay attention to lip balms: they not only perfectly soften and nourish, but also give a beautiful delicate shine.

Elizabeth Arden Cosmetics

Budget Cosmetic Brands

Gosh

Manufacturer: Denmark

The production of cosmetic products Gosh began in 1984. Today it is in great demand all over the world and is often purchased by beauty salons. And this is not surprising: cosmetics Gosh are not tested on animals, contain only components safe for health, are produced and tested on modern equipment.Be sure to pay attention to the Gosh powder, which is characterized by a soft, loose and airy base. It is presented in different shades, lays down evenly and does not crumble.

A series of lip gloss from Gosh

70% of the brand’s products are made from herbal products and are suitable for vegetarians.

L’Oréal Paris

Manufacturer: France

Another popular brand that has been producing affordable decorative cosmetics since 1907.And also – once every 3 – 4 months, it pleases clients with new products and significantly renews the color palette. Judging by the reviews, the best novelties of the spring-summer 2021 season are:

L’Oréal Paris True Match

Concealer for all skin types, concealing signs of fatigue, dark circles and redness.

Color Riche Ultra Matte Nude Lipstick

Matte lipstick with a soft creamy texture that contains a light diffusing gel and nourishes the skin of the lips.

Color Riche Ultra Matte Nude Lipstick

REVLON

Manufacturer: USA

Revlon – affordable and high quality cosmetics that are popular all over the world. And this is not surprising, because REVLON is associated with flawless universal colors and absolute safety for the skin. The lipsticks from the manufacturer of the same name deserved the highest marks. They do not slip during the day and will give your lips a seductive tint.Our favorite Revlon Super Lustrous Lipstick is a satin lipstick in a stunning cherry shade that nourishes your lips and prevents dryness and chapping.

Shades Revlon Super Lustrous Lipstick

Maybelline New York

Manufacturer: USA

At the heart of the philosophy Maybelline New York Maybe She’s Born with It. Maybe It’s Maybelline – continuous improvement of female beauty and the creation of innovative formulas.Particularly popular are budget and high-quality brand mascaras. They do not crumble, lengthen eyelashes well, help to form a beautiful curve.

This year’s best new products:

  • Volume Express Curved Brush;
  • Volume Express Ultra Volume .

Volum Express Curved Brush will highlight the beauty of the eyes

Max Factor

Manufacturer: USA

Affordable lipsticks, lip glosses, foundations and other cosmetic products that don’t need much introduction.By the way, this brand is often recommended by professional makeup artists. Despite the fact that Max Factor cosmetics belongs to the budget segment, they are durable and have pleasant textures.

If you are looking for an affordable and quality powder, we recommend Creme Puff . This product has good matting properties and will be the basis for perfect makeup. It can be used dry and wet: in the second variant of application, the product acquires a delicate creamy texture and evens out the skin.

Creme Puff: powder and foundation at the same time

Bobby Brown

Manufacturer: USA

Lipsticks Bobby Brown in brown-beige tones are a real classic of this brand. And this is not surprising, since developed and made popular by a professional makeup artist. Bobby Brown decorative cosmetics are good, first of all, because all of them can be adapted to the tastes and needs of a particular woman. By the way, one of the brand’s best highlighters from the collection Holiday’20 Luxe Layered Collection .It contains long-lasting pigments and pearl extract to give your face a natural glow.

Highlighter from Holiday’20 Luxe Layered Collection

Read: Step-by-step makeup tutorial from Bobby Brown

Lamel Professional

Country: UK

Lamel Professional was founded quite recently – in 2012, but has already proven itself well. The manufacturer is engaged in scientific research in the field of cosmetology and annually expands the line of makeup products, while the prices for cosmetics are quite low.

Recommended to try:

Primer Green 03

An adaptive make-up foundation with a green undertone that evens out skin tones and covers most blemishes. Moisturizes and nourishes the epidermis, prevents redness and breakouts.

Clearface

Antibacterial powder containing salicylic acid, mineral chips and talc. A good option for problem skin prone to breakouts and comedones.

Face Makeup

Set of shadows for eyebrows and eyes. Delicate nude tones allow you to create a cute look for every day.

50 Skin Tones by Elizabeth Arden

Tony Moly

Manufacturer: South Korea

One of the best South Korean brands of cosmetics, which started its work in 2006. Tony Moly products are not only packaged in beautiful fancy packaging, but are also extremely popular with women.It is of high quality, has an affordable cost and is very decorative! We advise you to pay attention to the eyeshadow Eyetone Single Shadow Tony Moly , which is soft to apply and does not crumble for more than 18 hours.

Tony Moly decorative cosmetics

Read: Best Korean cosmetics

World footwear brands

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The Saem

Manufacturer: South Korea

The company The Saem was founded in 2010, but already enjoys immense popularity all over the world.The reason is really effective cosmetics that provide the result announced by the manufacturer. If you want to achieve a perfectly even complexion that will look as natural as possible – we recommend The Saem Eco Soul Porcelain Skin BB Cream . It will make the skin velvety, radiant, and hide enlarged pores and other imperfections.

BB Cream by The Saem

EcoVego

Manufacturer: Ukraine

This brand is very young, but it is already gaining popularity.The main principle of EcoVego is safety and maximum naturalness of the composition of decorative cosmetics. First of all, we recommend paying attention to mineral shadows and powders from a Ukrainian manufacturer. They are really good!

Loose eyeshadow from EcoVego

Pudra

Manufacturer: Ukraine

As the name of the brand suggests, its main specialization is powder. It is made on the basis of hypoallergenic components and has a velvety and soft texture.Lipsticks Pudra are also quite interesting, which are not only easy to apply, but also protect the lips from ultraviolet radiation, wind and frost.

Lipstick with vitamin B5 from the brand Pudra

Stay in trend with Trendy-U

Limoni – cosmetics from the Korean brand in HolySkin

A South Korean brand that has been distributing high quality certified products for over fifteen years. In the production of products, Limoni uses both classic traditions and innovative developments .All products are designed and manufactured using high quality materials and the latest equipment. Cosmetics contain only natural ingredients, there are no synthetic additives in it, so the occurrence of allergic reactions is completely excluded.

Limoni buy

The brand’s decorative cosmetics are very popular among buyers due to their high quality, varied assortment and affordable price. In the company’s catalog you can buy Limoni cosmetics, which are represented by more than three hundred items .One of the most sought-after products are natural brushes made from sable, squirrel and Tibetan goat. Professional instruments are presented in five complete collections and individual pieces. Also in the assortment of the HolySkin cosmetics online store there is a set designed for nail care and nail art.

Lipsticks and glosses, mascaras and shadows, contour pencils allow women to look perfect.

  • Mascara is a high-quality texture that evenly colors the lashes, and a comfortable brush that ensures accurate application of the product.
  • Baked eyeshadow is especially popular. They can be used wet or dry – it all depends on what kind of makeup you want. Various shades allow you to create a unique look for any occasion.
  • Powder carefully hides minor imperfections of the skin, gives it a fresh and healthy look.

Limoni reviews

The main advantages of cosmetics include:

  1. Affordable cost, while the quality of the goods is no worse than expensive means and are manufactured in compliance with all required standards.
  2. A wide range of products, which are regularly updated with new products.
  3. Safety – cosmetics are not only environmentally friendly, but also useful.
  4. Compactness – thanks to this, the brand’s products easily fit into even the smallest purse or cosmetic bag.

Reviews of Limoni brand products reveal different advantages of the products, in particular, the high durability of the products, hypoallergenicity and the pleasant aroma of are noted. All cosmetics are created using the latest technologies and taking into account the requirements of modern women.Recently, the company has significantly expanded its range and has included in it skin care cosmetics that help to preserve the beauty and prolong the youthfulness of the skin.

90,000 12 best Belarusian carcasses – Rating 2021

Updated: 22.04.2021 15:47:51

* Review of the best according to the editorial board of expertology.ru. On the selection criteria. This material is subjective, does not constitute advertising and does not serve as a purchase guide. Before buying, you need to consult with a specialist.

Cosmetics from Belarus have always been in demand in the domestic market. Its popularity lies in its high quality and affordable cost. Many products are as effective as European makeup products. Belarusian carcasses are distinguished by safe compositions. They do not include cheap toxic ingredients, strictly adhering to safety standards. Many products contain ingredients that are beneficial for lashes to strengthen and stimulate lash growth. Most often, mineral and vitamin complexes and natural oils, such as argan and castor oils, are added to the formulas.

Belarusian cosmetics brands delight their customers with a wide range. Each has several lines of mascara to achieve different results. Therefore, each girl will be able to choose exactly what she needs most at the moment. Another undoubted plus is that the effect will fully coincide with the manufacturer’s promises. Carcasses from Belarus have comfortable brushes. Application is quick and comfortable. Economical consumption is also considered to be their advantage.

Many have long become admirers of products from a friendly country.For those who just want to switch to them, but do not know what products to choose, we suggest that you familiarize yourself with 12 different types of products, which, for sure, will be liked the first time and will be constant companions in creating high-quality makeup. Mascaras were recognized as the best by both professional beauty experts and ordinary users.

Rating of the best Belarusian ink

The best Belarusian mascaras to create volume

Bielita Luxury Argan Oil

Rating: 4.nine

The first place is deservedly taken by mascara, which will give a royal volume even to very thin, thin eyelashes. The creamy texture provides a dense yet airy finish. Even with several layers applied, you do not experience heaviness and discomfort. The mascara creates a visual multiplication effect, due to which the make-up is obtained, like with professional stylists or like with false eyelashes.

Argan oil is included in the formula.This valuable ingredient can significantly improve the condition of brittle, dry hairs in a short time. They become elastic, stop falling out intensively. The exclusive formulation maintains eye makeup all day regardless of external conditions. The silicone multi-level brush works in two directions: it adds volume and at the same time separates, preventing the hairs from sticking together.

A 12 ml package is enough for a very long period of use. The case is decorated in golden color.It looks very presentable and expensive. According to reviews, over time, scuffs are not formed on it, the original appearance is preserved.

Dignity
  • composition of Italian components;
  • rich pigmentation;
  • extreme volume;
  • effective elastic brush;
  • oil nutritional complex.

Read Also: 9 Best False Lash Effect Mascaras

Relouis Top Model

Rating: 4.eight

The second line is occupied by mascara, which has become one of the favorite among Russian customers. It is versatile. You can create daytime make-ups with it, but its main purpose is festive makeup. It thickens and lengthens hairs at the same time for a catwalk effect. The innovative texture completely covers the lashes, including light and short hairs. It does not dry out immediately, but makes it possible to touch up or apply one or more layers.

During the day, the composition does not crumble, does not stain. A brush with numerous silicone bristles works through each lash, separating them and preventing clumping. Its small size is specially designed for the maximum effect of an open, doll-like look. The shape of the body is very comfortable for the hand. The design of the tube is elegant and laconic. Thanks to the intense pigment, mascara is used very carefully.

According to reviews, the remedy is suitable for girls prone to allergic manifestations.It has proven itself perfectly in all weather conditions, it keeps well both in high humidity and in heat.

Dignity
  • volume + lengthening;
  • intense pigmentation;
  • neutral smell;
  • long-term durability;
  • easily removed.

BelorDesign Podium Extreme

Rating: 4.7

The third place is taken by mascara, which will be an excellent substitute for false eyelashes. The rich texture coats the hairs for a thicker look. The composition is safe, does not cause irritation. The formula includes vitamin E, which intensively nourishes and restores the structure of the eyelashes. They become more elastic and strong, they stop falling out and break.

The oval-shaped brush covers lashes in one application, including those located in hard-to-reach places.Silicone bristles separate the hairs, preventing them from sticking together. They distribute the texture evenly from root to tip, so no additional touch-up is required. With BelorDesign mascara, you can create evening makeup with an open, wide-eyed look, give your eyelashes magnificent volume and curl. It has a light pleasant smell and is minimally consumed.

The bright external design attracts the attention of customers who have not yet tried the tool in business. Loyal fans of Podium Extreme mascara are sure that apart from an interesting design, it will give exactly the effect they expected.

Dignity
  • instant volume;
  • velvety texture without lumps;
  • fortified composition;
  • convenient brush shape;
  • twisting.

LUXVISAGE XXL Super Volume False Eyelash Effect

Rating: 4.6

The fourth prize-winner is mascara for creating a mega-volume and an open, expressive look.It not only thickens, but lengthens, curls and separates the lashes. The form lasts a long time, without shedding and traces. The weather will not affect it, since the composition contains special fixing components. The formula is gentle, suitable for sensitive eyes and skin.

The texture is very elastic, allows you to do makeup without haste, correcting and eliminating errors. It does not weigh down, practically does not feel, does not create discomfort. The silicone brush is created in the shape of a cone. It helps to paint over all hard-to-reach areas, leaving very short hairs without pigmentation.Lumps are not formed due to the fact that the excess amount of the product remains not on the eyelashes, but on the bristles.

Many people liked the design of the mascara. The red brush contrasts with the black handle. The same combination on the case attracts attention. Only positive reviews are left about the Belarusian product. An inexpensive but high quality product gives good results. It is minimally consumed. When stored for a long time, it does not dry out and retains a homogeneous consistency.

Dignity
  • volumetric coverage without weighting;
  • separation + bending;
  • persistent shape retention;
  • soft creamy texture;
  • comfortable brush.

The best Belarusian curling mascaras

Relouis Gold Curling Mascara

Rating: 4.9

The leader in this category is a cosmetic product from Belarus, which has become an indispensable product for women whose eyelashes are straight and hard. It “pacifies” them, disciplines them, makes them more elastic and obedient. The incredible curling effect remains throughout the day, regardless of the surrounding conditions.The composition is safe, does not contain fragrances, so girls with hypersensitivity can use the product.

Silicone curved brush lifts hairs, curls and locks in the desired position. The creamy texture is soft, light, evenly distributed. The composition contains special components that fix the shape. In this case, the eyelashes are separated, do not stick together. The pigmentation is intense, therefore the consumption is reduced.

All users give the budget carcass an “excellent” mark.It has proven to be effective and can compete with expensive funds. The case has a strict, laconic design. The shape is very easy to apply. Remove mascara with any makeup remover.

Dignity
  • permanently fixed bend;
  • non-allergenic composition;
  • strengthening thin eyelashes;
  • persistent formula;
  • does not produce an odor.

BelorDesign 5 Star Mascara

Rating: 4.8

Silver medalist – mascara that can cope with straight, unruly eyelashes and create a curve on them that will open your eyes, make your eyes visually larger. In addition, it will significantly lengthen the hairs and make them denser. The formula is safe, does not cause irritation in girls with ophthalmic diseases. The smell is neutral, which also has a positive effect on use.

The curved brush paints the entire surface while curling and separating the lashes. It is created using innovative technology that leads to excellent results when applying makeup. The silicone bristles release the optimal amount of the composition, the excess remains on them. Therefore, no lumps or sticking occurs.

The creamy consistency does not make it heavier, it pigments as much as possible the first time. The composition includes panthenol.It helps to strengthen the hairs, make them less brittle, and enhance the protective properties from adverse external factors. Reviews confirm good results. The mascara is ideal for those who need to curl their eyelashes.

Dignity
  • special elastic formula;
  • maximum bend;
  • fixed result;
  • additional lengthening;
  • vitamin composition.

Read also: 6 best mascaras from Max Factor

LUXVISAGE 3D EFFECT Mascara, coloring, separating and curling

Rating: 4.7

The third in the review is a tool for creating daytime and evening make-up. It is most in demand when it is necessary to give expressiveness to the look. Mascara curls tough eyelashes. Short hairs lengthen and also create an open look effect.Another plus is the thickening of thin cilia and giving additional volume. The composition is safe. The risk of irritation is minimized.

The silicone brush takes and releases exactly the amount of pigment needed for an even, lump-free coverage. Thanks to its tapered shape, it separates and brushes, taming unruly hairs. The brush paints over all hard-to-reach areas. The texture is elastic, does not dry out immediately, allows you to control the application and touch up the makeup.

During the day, mascara does not crumble, and black prints on the eyelids do not form even under the influence of high temperatures. The consumption rate is careful. This is due to the composition, which is very rich in coloring pigment. Many users appreciated the pretty design in pink and black tones.

Dignity
  • effective twisting;
  • triple action;
  • clinically proven composition;
  • compact case;
  • not intense smell.

The best Belarusian lengthening mascaras

BelorDesign Massive Long Mascara

Rating: 4.9

The first line is taken by mascara, which will provide extra length and expressive curvature. Its soft, rich texture overlaps natural pigment in a single application. Long-term fixation of the form is provided by modern polymers, which help not only to fix, but also to easily remove the composition from the surface.

The enhanced caring complex consists of several active ingredients that restore the health and appearance of eyelashes. Panthenol and Vitamin E provide softness and repair damage to the structure. They make it elastic and flexible, which prevents the ends from breaking off. Plant components enhance growth. Berry, carnauba, rice, tea waxes protect against aggressive external influences.

The fiber brush is shaped like a figure eight.She perfectly separates even naughty hairs. This is due to the presence of special microspheres on the bristles, which also control the amount of pigment applied. The volume of one package is 15 ml. It is used for a long time, does not dry out, does not lose its properties.

Dignity
  • mega-long, divided eyelashes;
  • non-irritating composition;
  • innovative brush;
  • powerful vitamin support;
  • does not produce an odor.

Read also: 6 best hypoallergenic mascaras

Bielita Amore 4D mascara

Rating: 4.8

The second prize was given to the carcasses of the Belarusian brand Bielita. She is able not only to lengthen the eyelashes, but also to create the perfect make-up for any event. With one layer of application, you will get an excellent daytime look. With multi-level coverage, you can create evening or festive makeup, making your eyelashes not only elongated, but voluminous and curled.The texture is soft, creamy, homogeneous.

The conical shape of the brush allows you to paint over long hairs and short ones in the corners of the eyes the first time. It transfers pigment without excess, so no weight or lumps form on the surface. The smell is neutral. Consumption – economical.

The composition includes a nourishing complex that supports the health of eyelashes. Jojoba oil makes them elastic, preventing breakage. It compensates for the lack of nutrients, restores natural functions.Sweet almond seed extract stimulates growth. Carnauba wax helps to fix the desired shape and maintain throughout the entire time of wearing the make-up. It also has a softening and moisturizing effect.

Dignity
  • Italian production technology;
  • elastic consistency;
  • maximum increase in length;
  • multifunctional action;
  • nutrition and hydration.

LUXVISAGE Killer

Rating: 4.7

Bronze goes to mascara, which will help create mega-long, split lashes. The safe formulation ensures that no irritation occurs. The texture is uniform, easy to apply. It is elastic, does not dry out immediately, so you can safely apply makeup and correct errors. High durability remains at any temperature conditions and air humidity.

The effect of maximum length is created by the combination of an innovative formula and a specially shaped brush. The composition, saturated with coloring pigment, covers the natural color of the eyelashes from one time. Even short hairs in hard-to-reach places do not remain unpainted. The brush has special bubbles at the end, which help to create volume and carefully separate the eyelashes.

The composition includes caring ingredients. Senegalese acacia extract softens and accelerates growth.Rice bran wax makes the hairs soft and manageable, and helps to better fix the resulting shape. The girls note that lengthening mascara, like other LUXVISAGE cosmetics, did not disappoint. It really meets all the specified properties.

Dignity
  • safe components;
  • elongation + bend + volume;
  • special structure nylon brush;
  • enhanced nutritional formula;
  • long-term stability.

The best waterproof Belarusian ink

Read also: 6 best L’Oreal mascaras

Relouis Emotion Proof

Rating: 4.9

The first place was given to mascara, which will give additional volume, divide and fix the shape for several hours. Its formula guarantees 100% protection against all types of moisture. The make-up will last in any weather, including rain and snow, and will not crumble or leave streaks while in the pool, sauna, or on the beach.The composition of the product is balanced and does not cause negative reactions on the skin and mucous membranes of the eyes.

A number eight brush with one application makes a natural daytime make-up. If desired, you can always cover with more layers to add expressiveness to the look, and make the eyes visually larger. The texture is homogeneous, no lumps are formed. The excess amount of the product remains on the brush.

The formula is enriched with nutrients. They support the health of eyelashes and relieve stress after prolonged exposure to the sun or sauna.Bisabolol has a softening effect, protects against high temperatures. The vitamin complex compensates for the deficiency of nutrients. Relouis waterproof mascara received the majority of votes and was recognized as the best among similar Belarusian products.

Dignity
  • absolute protection against moisture;
  • great volume of eyelashes;
  • separation + bending;
  • weightless texture;
  • active caring complex.

BelorDesign High Aqua Resistant Mascara

Rating: 4.8

On the second line is mascara that dyes and separates all the cilia, giving the look depth and openness. The rich formula creates a uniform coverage the first time. Eyelashes visually lengthen, the shape is fixed for the whole day. Innovative polymers prevent bleeding. Mascara will not let you down either in rainy or snowy weather, or in the pool, or on vacation.

The silicone brush is oval in shape. It picks up pigment well from the tube and transfers it to the eyelashes. Excess remains on the bristles. The composition does not cause allergies. The smell is neutral. The case is made in a bright design. The blue color is not only aesthetically pleasing, but among several mascaras in a cosmetic bag, it will immediately highlight the waterproof one.

The product is economical. The composition does not dry out during storage. Mascara can be removed with all kinds of make-up removers. According to reviews, it really holds up securely under any conditions.Even when exposed to rain or diving into the water, the make-up will remain flawless and neat. The girls, who have long adopted this Belarusian mascara, recommend it to others for purchase and confirm its high waterproof qualities.

Dignity
  • 100% waterproof formula;
  • high-quality safe composition;
  • lengthening and twisting;
  • no sticking, even when exposed to moisture;
  • careful use.

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Attention! This rating is subjective, does not constitute an advertisement and does not serve as a purchase guide. Before buying, you need to consult with a specialist. 90,000 antiallergenic cosmetics for sensitive eyes and eyelashes, brands and firms,

The first specimens of ink appeared in the times of Ancient Egypt.The formula was simple: soot and oil. For many centuries, it was used by women only occasionally, since some variations in the composition were quite dangerous for the eyes.

A more perfect ink was invented in the middle of the nineteenth century. Eugene Rimmel combined coal with petroleum jelly, which was pressed into a block. This bar had a brush for application. But the invention did not become popular.

At the beginning of the twentieth century, this cosmetic product nevertheless won its place of honor for many years.A chemist from the United States named Terry Williams created a similar copy for his sister Mabel, who naturally had very light eyelashes. The composition included coal powder and petroleum jelly. To increase sales, the beautiful name “Maybelline” was coined from the words “Mabel” and “Vaseline”. This is how the history of the brand, known to this day, began, and modern mascara is used by everyone, without exception.

Features

Today, mascara is a must-have in every lady’s cosmetic bag, be it a high school student, student, business woman, fashion model or retired grandmother.Everyone wants to have a thick fan of rich dark color. In the composition of modern cosmetics there are a lot of components unknown to the common man, so ordinary mascara can cause allergic reactions.

The beauty industry does not stand still, and hypoallergenic mascara has begun to help women with sensitive eyes. It was revealed which components are most often reacted to, such components are replaced with safer analogues or are completely removed from the formula.

These cosmetics should also be used by people prone to allergies and contact lens wearers.

What shouldn’t be in the lineup?

Even if the product has a special “hypoallergenic” mark in the name, it is worth paying attention to the composition. It is not always possible for an ordinary buyer to understand what components are listed there, so pay attention to the following substances:

  • Pentaerythrityl hydrogenated rosinate or hydrogenated fatty acids. This component is a refined product and is added as a viscosity regulator to prevent mascara from thickening prematurely. Very often causes irritation of the mucous membrane of the eye.
  • Carnauba wax or carnauba wax. Substance of natural origin, but a potent allergen. His presence in the composition is also not desirable.
  • Thimerosal is added as an antiseptic and preservative. Contains mercury in its composition, therefore it is also dangerous to the eyes.
  • Propylene glycol is used as a solvent for dry paint raw materials and to control the viscosity of . May cause irritation in some people.

Having seen these components, it is better to refrain from buying in favor of antiallergenic mascara.

Its base contains such substances as: demineralized water, beeswax, iron oxide, castor oil, glycerin and vitamins. This formula is more secure. Thanks to its water base, it has a light texture and does not weigh down the lashes. The presence of oils and vitamins gives the hairs additional care and nutrition.

In addition to its clear advantages, hypoallergenic mascara has some disadvantages that you should be aware of before making a purchase. Due to the water base, it is not persistent. Due to the absence of synthetic viscosity regulators, it can crumble after a while, it also does not give a rich dark color and has minimal elongation and increase in volume, since it does not contain metallic powder.

The last problem is quite solvable if you apply one simple trick that has been known for many decades. So, to obtain doll eyelashes with an extension effect, the following manipulations should be performed:

  • Apply the first coat of mascara;
  • Until the cilia are dry, apply a small amount of ordinary face powder on them with a dry brush, distribute evenly over the entire surface;
  • Apply a second layer of mascara, modeling the shape of a fan with a brush, curl the eyelashes from side to side from the base and up;
  • repeat the procedure with powder;
  • Apply a top coat of color.

Voila! You are now ready for the holiday party. The powder will add volume, length and durability.

Ranking of the best

Many brands offer their own version of hypoallergenic products.Among them there are both expensive and more budgetary funds. As a rule, they have a similar base, but expensive products contain high-quality care components.

Also, the products can be supplemented with components that increase the fastness of the dye.

Mascara “2000 Calorie” from the famous brand Max Factor is one of the most popular and beloved by many girls.In its composition, it does not contain parabens and fragrances, and the price is affordable for most owners of sensitive eyes.

Hypoallergenic products of the French company La Roche-Posay refers to the pharmaceutical type of cosmetics. It is presented in two versions: extension and for volume. Its composition is very softly distributed on the eyelashes, gives a rich black color and lasts for several hours, absolutely not irritating the mucous membrane.Despite the rather high price, it has a large number of positive reviews.

The well-known manufacturer of decorative cosmetics Avon also manufactures products for people with a tendency to allergies. Mascara “Uplifting Mascara” contains natural ingredients, has a light texture and a unique flexible brush that can evenly paint over all lashes.Unlike the previous manufacturer, it is a more budgetary option.

Mascara “Hypo-Allergenic Mascara” from Isa Dora belongs to the middle price category. Its peculiarity lies in the fact that a vitamin complex is present in the composition, and a thin brush helps to quickly and evenly place the composition on the eyelashes. This application ensures an even layer and no lumps.

Mineral mascara from Mirra , unlike many hypoallergenic products, is very resistant due to the minerals it contains.All components are exclusively natural. The only drawback is that it dries up very quickly.

Manufacturers of Belarusian cosmetics are also pleased with the presence of hypoallergenic mascara in their lines. All well-known brands are not inferior in quality to Western counterparts, and the price of products is affordable for everyone.

Volume mascara for sensitive eyes “SPA collection” from Belor Design is loved by many.It is suitable for those who like to emphasize the natural beauty of the eyelashes. Silicone brush evenly stains to the very tips, gives a rich color. The advantage of the product is its affordable cost, but it is not too durable.

Relouis Dolly voluminous is another budget option for makeup for girls prone to allergies. Its composition is partly of natural origin, but at the end of the composition there are parabens.Their percentage is insignificant, but think about whether to purchase such a copy.

Another mascara from the manufacturer Belor Design is “Expressive Look Volume”. It does not contain fragrances, a special brush helps to create maximum volume without lumps, and the presence of provitamin B5 and panthenol helps to maintain healthy eyelashes for a long time.

Simple Rules for Maintaining Eye Health

In addition to choosing a quality mascara, simple hygiene and care rules must be followed to avoid irritation of the eye mucosa.

  1. You should not buy funds in unfamiliar stores and on the market. There is a great chance to acquire a fake, the composition of which leaves much to be desired.
  2. Do not use a tester in large stores. It is not known who used the brush before you and what microbes got there. If you do not follow this rule, you run the risk of getting an infection.
  3. Do not purchase products from the storefront. It is difficult to establish when the packaging was opened and how many people tried it.Such mascara will not last long and its use is fraught with conjunctivitis.
  4. Carefully remove remnants of mascara before bedtime to avoid contact with mucous membranes.
  5. Do not use the same product for more than four months , as during this time harmful microorganisms can penetrate inside.
  6. Don’t let strangers use your cosmetics.

Tips for selection

The choice of antiallergenic mascara is almost the same as the choice of the classic version. It is worth paying attention to the following points:

  • Open bottle , use a brush to apply some of the product to the back of your hand. The consistency should be uniform, the color should be uniform. There are no lumps, mascara does not stretch, but lays down smoothly.
  • Pay attention to the smell. No unpleasant harsh aromas should be emitted from the product. The presence of such a parameter indicates that the conditions of production or storage have been violated.

Having found at least one of two negative factors, you should not purchase this copy.

For tips on choosing cosmetics for girls with sensitive eyes, see the following video.

90,000 Russian cosmetics: which brands are worth looking at :: Beauty :: RBK Style

LikeLike Organic – organic cosmetics with Japanese concept

The concept of the brand is based on the Japanese concept of “mono no avare” – this is the art of slowing down, subtly feeling even the fleeting moment and seeing its beauty.It is believed that Japanese women know how to take pleasure in self-care: they take aromatic baths with oils and salt for a long time, slowly massage the face, gently scrub the body and apply their favorite creams. They do such rituals not only for the health of the skin, but also in order to switch from extraneous thoughts to themselves and find peace.

Who created the brand

The founder of the it-girl brand Sofia Platonova is half Japanese. “The principle of mono no avare is close to me – this is one of the reasons why I decided to develop my own brand,” says Sofia.“When you breathe in the aroma of oils, enjoy the texture of the cream, melting on the skin, beauty treatments become a real act of self-love.”

What’s in the arsenal of the brand

Only 100% organic cleansers and moisturizers, body scrubs and creams, as well as milk, salt and bath bombs. To obtain formulas of the highest quality, the LikeLike Organic team orders ingredients from different countries: flowers and herbs from Estonian and Crimean phytosovkhozes, oils from Spain, Germany, the Netherlands and Great Britain, as well as from regions of traditional production.For example, rice bran oil is imported from Japan, and argan oil from Morocco. The production itself is located in Moscow, which allows you to control the smallest nuances of the manufacture of cosmetics.

The brand’s arsenal includes cleansers for different skin types. For example, in the formula for dry and normal – ground chickpeas and turmeric, and in the cleanser for problem skin – hemp seeds and mint leaves. These products should be mixed with water directly in the palms of your hands, applied to your face and left on for five minutes.Depending on the amount of water, you can get different textures: from soft and creamy to almost dry – like a scrub. Well, if you want to prepare a face and neck mask, you need to mix the product with fermented milk serum.

Another in-house development of the brand is hydrolat, a multifunctional spray for moisturizing the skin. For a rejuvenating effect, there is a formula with rose, and against inflammation – with tea tree extract. Hydrolates can be used in the morning and in the evening as the first stage of moisturizing – before the cream.The method of application is simple: apply to a cotton pad or spray to instantly refresh the complexion.

For home spa rituals, the LikeLike Organic collection includes milk and bath salts. And bombs, for example, with essential oils of rosewood and ylang-ylang. Dissolving evenly, they soften the skin and give complete relaxation through a delicate scent.

Hydrolat with rose for dry and normal skin Rose Flower, LikeLike Organic

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Cleanser with hemp and mint for combination and problem skin Hemp & Mint, LikeLikeOrganic

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Bath Bomb, LikeLike Organic

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Russian Beauty Guru – Moscow style makeup

A new brand of Natalia Rakoch, a beauty expert with 20 years of experience and the creator of the very same Cabaret Premiere mascara, Vivienne Sabo, which is chosen by all Russian professionals.The first launch of the brand was the Black Moscow makeup collection. It includes two mascaras, two eyeliners, lip balm and a face palette. The task of all these means is to emphasize the beauty of modern Russian girls who live in the rhythm of a metropolis: bright, bold and daring.

Who created the brand

Natalia Rakoch is an international expert who launched the Beauty Bomb and Stellary brands, and also participated in the creation of Vera Brezhneva’s cosmetics brand VERA by Vera Brezhneva.“I am an adherent of Russian brands and I always support them,” says Natalya. – Until recently, the problem of the Russian cosmetic market was the lack of its own raw material base. But the situation has changed. We now have the ability to create cosmetics that we can be proud of. And in the future I want to make the phrase “Made in Russia” a quality mark. ”

What’s in the arsenal of the brand

The hits of the collection are two mascaras: “Black Moscow” gives super volume to the eyelashes, and “Moscow does not believe in tears” has a proprietary moisture-resistant formula.The producers promise that it will withstand rain, snow, and sentimental melodrama. Despite this, mascara is washed off easily – with warm water.

Also included in the collection are two black eyeliners. One in the format of a felt-tip pen, the other with a brush. The latter fits so comfortably in the hand that it becomes easy to draw straight arrows for it. There is a transparent lip balm with a pleasant soda scent. And for eye and face makeup – a palette with blush, highlighter, sculpting powder and shadows: everything you need for both light daytime makeup and daring smoky eyes.

Universal palette “Makeup in Moscow style”, Russian Beauty Guru

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Volume mascara “Black Moscow”, Russian Beauty Guru

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Lip balm “Black Moscow, Russian Beauty Guru

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Lab Fragrance – perfumery with a national identity

The founder of the brand, Dzhambulat Hajiyev, tries to recreate in perfumes the olfactory impressions of his childhood in Dagestan: the herbaceous and woody aromas of the Samur forest, the sandy motifs of Sary-Kum or the fresh notes of the mountain lake Kezenoyam.

Another feature of the brand is the high quality of perfumes and home fragrances. To achieve it, Hajiyev assembled a team of young and talented French perfumers who were educated in Grasse. In this race for quality, the brand does not miss the opportunity to take care of the environment: Lab Fragrance packaging is recyclable.

Who created the brand

Before setting up Lab Fragrance, Dzhambulat Hajiyev worked as an energy engineer. Even then, he collected his first collection of fragrances and began to study the history of perfumery.

“I spent my childhood in Dagestan, where nature amazes with unique aromas: they surround you in the mountains, the sea, and the desert,” says Dzhambulat. “Once in Moscow, I became interested in niche perfumery in order to make up for the olfactory experience that I was so lacking in the metropolis.” Before launching the brand, the entrepreneur analyzed the market for a long time, attended perfumery exhibitions, and underwent training in Russia and Europe.

What’s in the arsenal of the brand

Perfumes and diffusers for home, antiseptics and car perfumes.The brand has two main collections: a gold collection of 10 fragrances for women and a platinum collection of 11 unisex fragrances.

One of the feminine perfumes “Love” successfully changes the mood during the day: it opens with light notes of bergamot, then turns into feminine notes of rose and jasmine. The base melts into the skin with notes of vanilla and patchouli. An example from the Platinum Collection is Santal Noir with fresh green notes, a sweet coconut accord and the warm sound of sandalwood, reminiscent of summer fragrant gardens and warming even in cloudy weather.

Women’s floral-oriental perfume “Love”, Lab Fragrance

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Oriental woody perfume “Santal Noir”, Lab Fragrance

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M.Aklive – caring cosmetics for face and body

To develop products, the Russian cosmetic brand combines the achievements of pharmacology and cosmetology. The high content of active substances, proprietary formulas and safe high-quality formulations help to achieve the effect of salon care at home. The brand is committed to ethical design with vegan formulations and sustainable packaging. Formulas are not tested on animals, safety and quality are tested in vitro – on cultured human skin cells.

Who created the brand

The founder of M.Aklive Elena Mokeeva has a higher medical education and training in cosmetic chemistry. Elena participates in the development of each product: it is important for her that cosmetics not only solve skin problems, but also provide high efficiency at home, and also help prolong the effect of salon procedures.

What’s in the arsenal of the brand

M.Aklive offers 18 products: from sunscreen and nourishing emulsion to sebum-regulating powder and enzyme cleansing foam.With a small assortment, the brand provides a complete program of skin and body care. The remedies fight inflammation, dryness and atopy. Suitable for children and teenagers.

The brand promises that the complex use of cosmetics will restore the protective barrier of the skin, which helps the body to resist dangerous bacteria, viruses and aggressive environmental influences. And redness, irritation, flaking will be significantly reduced after just a few applications – such results are achieved due to the high concentration of active ingredients.

Recently, the brand’s collection has been replenished with a new product – the anti-aging essence “Antioxidants + Peptide Boost”. The first results can be seen already after 28 days of regular use: wrinkles are smoothed out, the skin becomes more elastic, and the face oval is clear.

Patented complexes reduce the number and depth of mimic wrinkles and reduce puffiness due to a valuable peptide. Senolytic complex neutralizes aging skin cells and stimulates the natural production of collagen, elastin and hyaluronic acid.And antioxidants and niacinamide, in combination with French algae extract, protect the skin from external factors that lead to premature aging, redness and increased sensitivity.

Essence with antioxidants and peptides Revital Essence, M. Aklive

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