Craft punches australia: Hole Puncher | Paper Punch

Paper Hole Punchers & Craft Punches

Can I purchase punches from Spotlight?

Yes, you can. From simple heart and star shapes to intricate borders and designs, our fabulous range of craft punches will help you to cut a whole range of beautiful shapes and designs precisely. Add eye-catching embellishments with the wide variety of user-friendly craft punches that we have available, in an array of different styles and sizes. With such a wide choice available, plus our guaranteed low prices across the whole collection, shop Craft Punches at Spotlight today.

How do I purchase punches from Spotlight?

To shop our fabulous range of craft punches, shop online and follow the instructions right through to check out. We accept all major payment methods, including Visa, MasterCard and PayPal and we will deliver right to your door. You can also shop our whole selection of craft supplies in one of our nationwide stores. We have a massive range of crafting supplies in store, and one of our team will be more than happy to help you in any way that they can.

What is included in this range?

This range includes a whole selection of punches that will help you to create beautiful borders and stunning shapes with ease. Every precise cut will give fantastic cutouts that can be used for so many different arts and crafts. Pop punches and lever punches are ideal for creating uniform shapes and designs. Whereas, hand punches offer a smaller and precise cut, with this style being ideal for getting into those tight spaces.

Alternatively, Confetti Punches cut out smaller designs, and these would be ideal for creating your very own table confetti at home or for more intricate designs. Squeeze punches are perfect for anyone who has reduced mobility in their hands, and they are reported to be up to two times easier to use than standard ones. Easily create impressive and beautiful borders with Paper Edger scissors and border punches, these would be particularly ideal for creating your own cards, invitations or labels.

What can I use these punches for?

There are so many things that you can use our craft punches for, and the possibilities truly are endless! There is a wealth of inspiration and tips available online. Craft punches are merely excellent for embellishing any paper craft and would be ideal for making your very own cards. Punch out shapes to reveal a different colour underneath, add beautiful borders, or use corner punches to ensure that decorative corners have both emphasis and elegance.

If you love to record your cherished memories in a scrapbook, then these punches could be a great way to add a fun embellishment and extra texture to the page. You could also use them to create your own accessories, or even to garnish your home decor projects. However, you could use punches for just about anything really! Add beautiful embellishments to your creative gift wrapping, use petal and leaf punches to create a bouquet of vintage flowers with a difference, or even cut butterflies to flutter around table decorations or floral pieces.

Is there anything else I need to remember?

We would like to remind customers always to check the manufacturer’s instructions that come with the products, as safety information and procedure may vary. Always ensure that your punches are stored clean and dry to prevent any rust. A number of our punches also include a safety cover. These items are not suitable for children under the age of three, and we recommend adult supervision when you are using some of our products with children.

Craft Folk – Melbourne, Australia


At Craft Folk we love punch needle, and we know you’re gonna love it too!

We have brought to Australia the best tools and materials from around the world so you can shop all the products in one handy spot.

We have also designed some super fun punch needle kits with everything you need to get creating.

  • SKC Adjustable Punch Needle

    SKC Adjustable Punch Needle

    Regular price
    $18. 00

    Sale price

    Regular price

    Unit price

    Sale Sold out

  • Monk’s Cloth – 150cm Wide

    Monk’s Cloth – 150cm Wide

    Regular price
    from $35.00

    Sale price
    from $35.00

    Regular price

    Unit price

    Sale Sold out

  • SKC Snap Frame

    SKC Snap Frame

    Regular price
    from $18. 00

    Sale price
    from $18.00

    Regular price

    Unit price

    Sale Sold out

  • Oxford Punch Needle #13 Fine

    Oxford Punch Needle #13 Fine

    Regular price

    Sale price

    Regular price

    Unit price

    Sale Sold out

Amazing kit has everything you need to get started with punch needle, great quality products that arrived very promptly. Thank you!!

— Elina (Etsy)

If I could I would give this shop more than 5 stars, wow. FAST delivery and amazing service ! I love the hand written note that came with my package – So sweet. Love the products and I can´t wait to start my project ! Thanks 🙂

— Malou (Etsy)

Excellent quality Monks cloth for punch needling. Seller dispatched the item in less than 24 hours with great communication and service 🙂

— Julia (Etsy)

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90,000 Apex Legends Fight or Fear Collector Event

From October 15 to November 5, the next Apex Legends Fight or Fear temporary event will take place. There are plenty of surprises in store for this sinister Legends event: a new limited-time mode in Kings Canyon at night, exclusive event challenges with free rewards, all sorts of Halloween-themed outfits, and more. Lee Horn, Director of Product Management for Apex Legends, is ready to share some chilling details with you.

Hello everyone!

Leeeeeee-RSPN is here, and today we’re talking about the Apex Legends Fight or Fear Collector’s Event.

As a reminder, the Collector’s Event is one of three different types of Apex Legends events. In addition to an exciting new timed mode, we also made some changes to the system of items available during the Fight or Fear event to give players more freedom of choice in how they can receive these rewards.

I will briefly list everything that awaits you in the event, and the most significant changes in its structure.

  • Timed Mode Time of Shadows
    • Kings Night Canyon
  • Exclusive Event Challenges with Free Rewards, including Two Legendary Weapon Skins
  • 24 Premium Event Available for Players to Unlock any of three ways :
    • Buy directly with Apex Coins;
    • open directly for precious metals;
    • Open randomly from Apex Event Packs.
      • Instead of Event Currency, these Bundles will now be able to find non-event items, so you end up with even more rewards
  • Live Relic Bundle Preview
    • Unlock all 24 possible Fight Packs or fear ”during the event to get for free get the Lifeline Relic Bundle
  • Double XP for getting into the top five or winning the weekend

Experience the nighttime atmosphere of Kings Canyon in the new Time of Shadows Time Mode

Darkness deepens in Kings Canyon, and Time of Shadows sets in, a twisted version of the Apex Games orchestrated by a mysterious person.

At the start of the match, you and 34 other solo players disembark in the eerily lit Kings Canyon and fight to the death … with one little condition. After dying, you are reborn in the ranks of the powerful army of the dead, called the squad of shadows.

By joining the squad of shadows, you will be deprived of the opportunity to use the weapons and skills of your legend, but in return you will begin to move and jump much faster, and you will also inflict powerful blows in melee. In addition, you can climb walls and respawn an unlimited number of times by re-landing.

The battle will continue until there are ten living legends, who will then have to join forces and get to the rescue ship. In the meantime, a squad of shadows will have to prevent their escape at all costs.

Complete Event Challenges and get rewarded with exclusive Fight or Fear skins, including two legendary weapon skins

During the Fight or Fear event, you will be able to complete various challenges and get free exclusive skins, skins, emblems and sets of music.

Premium cosmetic items available during the event

The Fight or Fear Collector’s Event has 24 new themed items available for a limited time. We strive to give players the freedom to choose how to obtain in-game items, so for this event, we redesigned the system for obtaining collectible premium cosmetic items.

All 24 Fight or Fear Collectible Event Items will be available from day one to be purchased directly, crafted, or found in Apex Event Packs.

  • Direct Buy
  • Crafting
  • Apex Event Bundles

We have also removed the Event Currency from the Apex Event Packs and replaced it with additional loot. This means that players will collectively receive even more items from each Apex Event Pack. There are never duplicates in the sets. To further immerse yourself in the eerie atmosphere, you will receive two themed taunts with each character skin from the Fight or Fear Collector’s Event.

The following categories of non-event items will be available to you: weapon skins, legend skins, legend executions, banner frames, banner poses, banner statistics, provocations for the start of a match, assassination taunts, precious metals.

We have also changed the way you receive a new relic during the preview period. If you unlock all 24 possible Fight or Fear Collectibles during the event, you will receive the Lifeline Relic Bundle for free.If you are unable to unlock a new Relic Bundle before the event ends, you will be able to receive the bundle as a bonus item from the Apex Packs after the event ends.

Double XP for hitting the top 5 or winning on the weekend

From 20:00 UTC on October 25th until 20:00 UTC on October 28th, players will receive double experience for hitting the top 5 and winning. The bonus is valid for both the general account level and the progress of the battle pass.

As always, thank you for your support and feedback. I look forward to our meeting on the Frontier!



What accessibility categories are the event items in?

  • Emblems, Appearances, and the Event Challenge Music Kit are exclusive event items.
  • The 24 Fight or Fear Appearances refer to the items available during the event.
  • Lifeline Relic Bundle can be obtained directly from the preview during the event. After the end of the event, the bundle will be available in Apex packs.

Can you get the Lifeline Relic Bundle from Bundles of any type during the Fight or Fear Collectible Event?

During the event, the Lifeline Relic Set can only be obtained directly after collecting the complete Fight or Fear collection. It will not be in the Fight or Fear Collector’s Event Kits.

When does the opening of Apex Packs count towards guaranteed relics?

Apex Bundle Opens count towards the 500 Apex Bundle Unlock Limit before Bonus Relic Pack is received, only when eligible Relic Packs are among the bonus items available in Apex Packs.

Play Apex Legends for free * on Xbox One, PlayStation 4, and Origin for PC.

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* May require platform account and platform subscription (sold separately).Requires persistent internet connection and EA account. Age restrictions apply. Includes the ability to make in-app purchases.

90,000 discussion and comments in Tinkoff Pulse ↑ Increase in analysts’ forecasts today: * The symbol means the type of forecast, the number next to it – the number of such forecasts ☀️ = Strong Buy, 🌤 = Buy, ☁️ = Hold, ⛈ = Sell ⬆️5 Ventas $ VTR Industry: Real Estate, REIT – Healthcare Facilities Report: ~ 6.8.2021 Annual dividend: 3.45% Capitalization: $ 20.12 billion Forecasts today: ☀️0 🌤5 ☁️9 ⛈3 yesterday: ☀️0 🌤3 ☁️10 ⛈4 Average Yearly Forecast Price: $ 49.24 ⬆️4 GreenSky $ GSKY Industry: Technology, Software – Infrastructure Report: ~ 9.8.2021 Annual dividends: – Capitalization: $ 1.06 billion Forecasts today: ☀️0 🌤0 ☁️2 ⛈3 yesterday: ☀️0 🌤0 ☁️4 ⛈4 Average price of predictions for the year: $ 4.25 ⬆️3 KeyCorp $ KEY Industry: Financial Services, Banks – Regional – US Report: ~ 28.7.2021 Annual dividend: 3.32% Capitalization: $ 22.31 billion Forecasts today: ☀️0 🌤8 ☁️8 ⛈2 yesterday: ☀️0 🌤7 ☁️8 ⛈3 Average price of forecasts for the year: $ 24.sixteen ⬆️2 Lowe’s Companies $ LOW Industry: Consumer Cyclical, Home Improvement Stores Report: ~ 19. 5.2021 Annual dividend: 1.23% Capitalization: $ 143.68 billion Forecasts today: ☀️0 🌤30 ☁️4 ⛈0 yesterday: ☀️0 🌤29 ☁️5 ⛈0 Average Yearly Forecast Price: $ 187.76 ⬆️2 Dynatrace $ DT Report: 12.5.2021 Annual dividends: – Capitalization: $ 12.58 billion Forecasts today: ☀️0 🌤20 ☁️2 ⛈0 yesterday: ☀️0 🌤18 ☁️2 ⛈0 Average Yearly Forecast Price: $ 57.18 ⬆️2 Energy Transfer $ ET Industry: Energy, Oil & Gas Midstream Report: ~ 4.8.2021 Annual dividend: 6.39% Capitalization: $ 26.98 billion Forecasts today: ☀️1 🌤14 ☁️0 ⛈0 yesterday: ☀️1 🌤14 ☁️2 ⛈0 Average price of predictions for the year: $ 11.38 ⬆️2 Agilent Technologies $ A Industry: Healthcare, Diagnostics & Research Report: 25.5.2021 Annual dividend: 0.61% Capitalization: $ 39.62 billion Forecasts today: ☀️0 🌤20 ☁️5 ⛈0 yesterday: ☀️0 🌤19 ☁️6 ⛈0 Average Yearly Forecast Price: $ 108.19 ⬆️2 EQT $ EQT Industry: Energy, Oil & Gas E&P Report: ~ 26.7.2021 Annual dividends: – Capitalization: $ 5.62 billion Forecasts today: ☀️0 🌤13 ☁️1 ⛈1 yesterday: ☀️0 🌤12 ☁️2 ⛈1 Average Yearly Forecast Price: $ 18. 93 ⬆️2 Q2 $ QTWO Industry: Technology, Software – Infrastructure Report: ~ 4.8.2021 Annual dividends: – Capitalization: $ 5.15 billion Forecasts today: ☀️0 🌤8 ☁️3 ⛈0 yesterday: ☀️0 🌤7 ☁️4 ⛈0 Average price of predictions for the year: $ 129.00 ⬆️2 Jack in the Box $ JACK Industry: Consumer Cyclical, Restaurants Report: 12.5.2021 Annual dividend: 1.37% Market cap: $ 2.60 billion Forecasts today: ☀️0 🌤11 ☁️4 ⛈1 yesterday: ☀️0 🌤9 ☁️4 ⛈1 Average price of forecasts for the year: $ 120.67 #news # forecasts 90,000 Evening review. Before going on vacation, investors park in a “risk-free” – 07/30/2020 16:44

After yesterday’s Fed meeting and today’s peak in US reports, traditionally accompanied by the publication of US GDP figures, investors will face a protracted “failure” in the news background. August is the traditional peak of the holiday season, even with COVID-19 this year. As a result, in August, the information background, as a rule, fades away, the liquidity on the markets becomes less, the trading turnover often falls. Yesterday and today we see a local return of global investors to the so-called “risk-free” assets – the most liquid government bonds of the largest developed countries. The markets of shares and bonds of developing countries are moderately correcting, the yields of government bonds of the USA, Germany, Great Britain, France, Japan, on the contrary, are strengthening. Investors are cutting back on risky investments to go on reduced-risk vacations. However, the correction in risky assets around the world, if you look closely, has been going on since the beginning of June.And in the coming days we can see a local blow here, but it will most likely have a final character.

The US dollar index (DXY) is generally at zero today. At the same time, of the G10 currencies, Australian, Canadian, New Zealand dollars, as well as the Swedish krona lose 0.5-75% against the US dollar. The maximum drawdown is shown by the oil-sensitive Norwegian krone (-1.23%). The euro and Swiss franc are strong against the dollar, staying at levels on Wednesday.

The Fed’s rhetoric turned out to be more like a pigeon yesterday.The main thing is that the Federal Reserve left room for new indulgences and the use of the full range of possible instruments of monetary stimulation of business activity. The data released today on the US GDP for the II quarter stunned the newcomers to the market – the indicator showed a collapse of 32.9% “for the quarter in annual terms.” But we must understand that when broadcasting to normal comparable indicators, we get a drop in state GDP by 9.5% y / y. This, of course, is still a lot, but it is quite comparable with the decline in the GDP of other large developed countries in the second quarter.

The Russian stock market ended trading with a fall. The RTS index fell off the 200-day average (1232.35 points, -2.66%). After two weeks of growth, the Moscow Exchange index also turned down (2882.63 p., -1.23%). Sectoral indices were falling evenly, but exporters’ shares clearly looked better than others – chemicals and petrochemicals, as well as metals and mining. The growth leaders today were TGK-2 (+ 8.35%), TMK (+ 1.68%), QIWI (+ 1.28%) and Acron (+ 1.22%). The shares of HSCI (-5.31%), Seligdar JSC (-4.92%), Pharmsintez (-4.11%) looked worse than the market.Russian companies continued to submit operating data and IFRS reports for the second quarter. In the second quarter, Magnit increased revenue by 13.7% YoY, EBITDA – by 25.3% YoY. Evraz reduced steel production by 5.1% qoq in 2Q, sales increased by 4.9% qoq.

Sberbank in the II quarter reduced its IFRS net profit by 1.5 times YoY. Alexei Pavlov, chief analyst at Otkritie Broker for Russian shares and bonds, believes the published figures are encouraging.It turns out that, contrary to fears, even in a fairly severe crisis, the bank is able to earn quite a decent profit. Moreover, at the operational level, Sberbank is showing growth YoY. Yes, NPL jumped to 5.0% in Q2, but this is clearly not a critical value. At the same time, the group’s total capital adequacy increased in April-June to 15. 23%, which significantly increases the chances of full dividend payments for 2019 in September.

A sluggish stagnant sideways trend has been going on in the ruble debt market since mid-May, and the atypical summer “window” for placements is actually closing.Large “overhangs” in offers continue to be observed along the entire length of the OFZ-PD yield curve, except for short-term, medium-term securities and variable coupon (PC) bonds. The placement books of Russian Post BO-001R-10 (? 10 billion, 5.90%) and Baltic Leasing BO-P03 (? 5 billion, 7.15%) were closed today. No major placements are planned in August yet.

The USD / RUB pair is gaining 1.71% (73.69) today, EUR / RUB is rising by 1.56% (86.86). The short-term trend for the weakening of the Russian currency continues, but the factor of repatriation of annual dividends by non-residents is already exhausting its influence.It is likely that the ruble will receive another blow in the coming days, but in the medium term, the overwhelming majority of factors are in favor of the strengthening of the ruble.

European indices are falling synchronously today. The EuroStoxx 600 Index lost 2.16%. The Italian FTSE MIB is down 3.28%. Although in the morning we saw a lot of good statistics on Japan, Switzerland and Germany, investors in general were not very excited about it – the process of locally parking funds in a “risk-free” way before the peak of the holiday season also affected European stock markets.The EUR / USD (+ 0.06%) pair is showing one of the best dynamics today.

The price of Brent oil (-2.70%) is falling along with other risky assets. But long-term futures are pretty strong. The fundamental picture promises a strong deficit in the “black gold” market in 3-4 quarters.

Today is the peak reporting season in the US market. Before the opening of trading in the states, Apollo Global Management, ArcelorMittal, ConocoPhillips, Textron had already reported worse than expected. Alexion Pharma, Anheuser-Busch InBev, AstraZeneca, Carlyle Group, Comcast, DuPont, Eli Lilly, Kraft Heinz, MasterCard, Moody’s, Newmont Goldcorp, Northrop Grumman, Procter & Gamble, Royal Dutch Shell reported better than expected.

90,000 Rosgosstrakh Life offers clients of Otkritie Bank to make money on the main post-pandemic trends

Rosgosstrakh Life has launched sales of ILI with new strategies for Otkritie Bank clients. The worldwide transition to online, the transformation of retail, remote telecommuting, 5G Internet and even the new US administration were “packed” in the strategy of classic ILI for a period of 3.5 and 7 years, as well as in 5-year ILI “Strike” with regular contributions.

The new ILI strategies are four super relevant trends that will enable clients to get the most out of their investments in the securities markets.

The strategy “Western Economy” provides an opportunity to receive income from the growth of shares of American companies, which will be directly positively influenced by the policy of the new US administration in the coming years. For example, anti-pollution measures point to support for green energy and electric vehicle production, while increases in unemployment benefits and wages point to increased retail sales. That is why the strategy basket includes Apple, Tesla, General Motors, Amazon and others.

The Global Telecoms strategy includes stocks of companies with the potential for growth amid the online transformation of society and the proliferation of 5G networks. All of this will lead to an increase in the number of electronic devices used by humans and require a very good internet connection. Therefore, in the basket of the strategy paper Qualcomm, Lenovo group, Tele2, Telefonica SA.

Strategy “Modern Trends” – these are 10 companies that meet the main challenges of the new reality, both domestic and economic.COVID-19 has forced everyone to worry about health more often (both about their own, there and those of loved ones), lead a healthy lifestyle and exercise more (including at home), work remotely via cloud services and place increased demands on the sustainability of companies. Therefore, the basket includes companies from the field of e-commerce (for example, Shopify and Amazon), information technology (SAP), medical technology (Philips) and sporting goods and equipment (Shimano).

The Consumer Retail Strategy will capitalize on the growth of leading companies in the consumer goods and FMCG sector, benefiting from current and future trends and conditions in the global consumer market.Basket composition: Walmart, Tesco, McDonald’s, Kraft Heinz Company.

“We see continued customer interest in investment solutions. Guided by the needs of our clients, we have completely updated the set of ILI strategies at Otkritie Bank and offer those that combine promising assets, the possibility of annual income and full protection of the investor’s capital, “notes Maria Sayenko.

“We analyzed and selected the main post-pandemic trends, analyzed all industries in order to fill baskets of new strategies with the most promising companies.

Absolutely all securities have a maximum of “buy” recommendations from the largest investment houses, banks and analysts, and some of them do not have a single “sell” recommendation. And traditionally we offer our clients not only what is already growing in price, but also what will grow in the future, ”says Vladimir Turaev, head of investment and insurance products development at IC Rosgosstrakh Zhizn LLC.

An agreement with the strategy “Western Economy” can be concluded in the form of a “classic” ILI for 3 and 5 years in rubles / US dollars with the payment of income annually or at the end of the term.Also “Western Economy” is available to buyers of “ILI in installments” – a “Strike” product with regular installments. Term – 5 years, currency – rubles.

Agreement with the strategy “World Telecoms” – in the form of coupon ILI for 5 and 7 years in rubles and US dollars with annual payment of income. Also, Western Economy is available to buyers of ILI by installments – a Strike product with regular installments. Term – 5 years, currency – rubles.

The ILI contract with the “Modern Trends” strategy can be concluded for 7 years in rubles and US dollars.Payment of income is made annually.

A contract for ILI with the Consumer Retail strategy can be concluded for 3 years in rubles with an annual payment of income.

90,000 The dog barks. How BREWDOG conquers the Russian craft market

Moscow Brewing Company has become the official importer of the Scottish craft brewery BrewDog . Our correspondent met with Ivan Zimin, project manager for imported craft beer, who told how BrewDog would feel in Russia.

Ivan, hello. First, congratulations on a big and important contract. After all, BrewDog has been in Russia before and seems to be even heard and in plain sight. What exactly happened and how does it change the current state of affairs?

In general, there were two major milestones in the history of the import of the Moscow Brewing Company: the acquisition of a sub-portfolio of the Danish brewery Mikkeller and the contract with Stone Brewing. And now – BrewDog. The largest, most developing, most unique brewery in Europe, one of the largest in the world.It’s no secret that BrewDog is doubling in volume and revenue every year.

Is there someone bigger in Europe?

Not in Europe. In the United States, there are literally four or five breweries (this is definitely Sierra Nevada, Boston, Stone Brewing, New Belgium). The issue of volume itself is controversial, what difference does it make how many cookers you have if you are the largest craft producer in Europe?

But volume and growth do not affect the quality and taste of beer?

Personally, right now, I personally prefer the proven beer of the conventional beer giant to the next “compote” of the craft manufacturer from Syzran.

Please tell us how BrewDog appeared in Russia.

It all started with a very small import through JAWS. In 2014, they brought in very small batches of Mikkeller and BrewDog, they could be found in the first GlavPivMag on Novokuznetskaya. In 2016, the distribution was handled by the Sommelier of Beer Traditions, whose contract with the Scots expired in January 2019. The guys actually worked extremely successfully in Russia. If we take the entire percentage of craft beer imports to Russia (bottles, kegs, cans), then BrewDog’s share was 22%, while there are about 140 foreign craft breweries in Russia.The very case when BrewDog captures not only the market, but also you as an importer. You can’t help focusing on it.

Impressive numbers. Why did you need to change something?

The company has come to understand what is needed. Sommeliers worked great with the brand, but they did not do what BrewDog would like to see in Russia, namely the development of off-trade. They see this as a recipe for success and promotion of their flagship beer, the Punk IPA. BrewDog believes their top variety should account for 70% of the company’s total sales, while Sommelier’s was less than 50%.But that doesn’t mean that BrewDog is a one-brand brewery. See for yourself: as far as the assortment is concerned, these are non-alcoholic Raspberry Blitz, the most powerful Imperials Paradox, the Dog series (A, B, C … and further alphabetically), Jack Hammer. And also festivals and an ambassador program. I would say that they took the best from American craft and combined it with the principles and spirit of European business. There are other business reasons, but I will not talk about them. By the way, Russia is the sixth in Europe in terms of sales after Britain, France, Italy, Scandinavia (Sweden, Denmark, Norway are united into one market, just don’t tell the Finns), Spain.

How did you negotiate with them?

It wasn’t easy. Real bridesmaids in the royal palace (smiles). So we will develop the necessary directions, as we assured the guys from Ellon, Scotland. As I said, there is no dominant force in the importer market, but there is a dominant BrewDog.

BrewDog has great, if controversial, marketing. Separately, I would like to ask about the ambassadors.

Craft as a phenomenon is not only a story about business, but also a story about people, personalities and relationships.Therefore, I will tell you about Alexander Rumyantsev, our former colleague, who at one time worked at the Moscow Brewing Company, and later found his calling – he became an ambassador for BrewDog, first in Russia, and then in Europe. And he achieved success. Once I was in Barcelona at a beer festival, I went to the BrewDog stand, and the bartender said to me: “Do you know Alex from Russia? Such a person, such a person! ” The first BrewDog brand ambassador outside the UK was a Russian guy who gave lectures and trainings for Danes and Slovenes! The story of BrewDog is the story of strong, interesting personalities.

Around BrewDog there are a lot of various gossip, rumors, sometimes unkind words associated primarily with the fact that they “sold out”, became too big, corporate and offend “little ones”. What is the attitude towards the brand in Russia?

BrewDog is loved in Russia. But let’s divide the consumers of craft into beer geeks and, so to speak, regular consumers. Brewers love and respect BrewDog, because this is their craft childhood, and childhood is impossible not to love. A beer geek friend of mine with 10,000 check-ins still gives Jack Hammer an A.Of course, BrewDog is no longer independent, not a supercraft (the main reasons for the hate), but this does not prevent them from being a unique business project, the analogs of which I honestly do not know. The brewery grew out of a small project, retaining its overall concept and adhering to craft trends (which, by the way, Stone could not do in Europe). Back to the numbers again: this is the head brewery in Ellon, this is the former Stone Brewing in Berlin, this is a brewery in the USA, this is a brewery opening soon in Australia, this is forty bars in Europe, a contract with British Airways.

So where can this negative come from?

And it is inevitable if popularity comes. Only small breweries, the whole essence of which is based on small size, where beer is very limited and very difficult to find outside the country, state, city, brewery (underline the necessary), does not threaten the negative. But this is also marketing, and that’s how guys like Other Half, Equilibrium work. All of these top-rated breweries will never get big for one simple reason: if you get big, the attitude towards your beer will be different.You can maintain the level of marginality and hype, because you do not need a sales department. The brewer says: “This beer will be available to order in 2021.” If you write to the Cloudwater brewery, then you will immediately receive an auto-answer that such and such beer can be bought in such and such a taproom, and beer for distribution will be available in 2021. These guys don’t have to do anything to sell. Just like the Saldens in their best years. On the other hand, there is a crisis of overproduction: you have brewed so much beer that you simply do not have time to sell it.But this is definitely not about BrewDog.

So, BrewDog will expand in Russia. What is the main promotion strategy?

The entire strategy is divided into three main phases. The first phase is to keep the existing base – to keep what we have. The second phase is the growth phase: we will take over pubs, work with restaurants, off-trade – chains and convenience stores. The third phase is going to the regions, BrewDog is already there, of course, but there should be more of it. Here’s a three-year plan.I even had to intercept an employee from the “Sommelier of the former traditions” (smiles).

Returning to Stone and BrewDog. You probably know the insights into the purchase of the Berlin Stone by the Scottish BrewDog?

We will not be told the very truth, but judging by the information I received from open and closed sources, the transaction took place within three weeks. The main reason lies in the ambitions of Greg Koch, who hoped that the development would be like in the USA, and, not paying much attention, most likely to expand the range and attention, primarily in regular consumers in Germany.Although they were doing well in terms of production growth, the profitability was not comparable to spending on a large enough production. BrewDog had the opposite situation: there is Brexit, which is about to happen, there are Germans who are beer-conservative and still not very much embraced by the expansion of BrewDog, there is a need for a point of production that will allow brewing and distributing beer in Central Europe. But there is a rather tricky deal, because Stone does not leave Europe anywhere, the brewery’s capacity is such that both breweries will be brewed (Stone will brew beer at 20% of production, the brewery itself does not belong to them), but the sign will be exactly BrewDog.This done ka will benefit both breweries, but nevertheless this is a certain blow to the reputation of Stone, which simply did not pull. I am sure they will keep their face and Stone will remain in Europe.


136,000,000 bottles of beer shipped

55% turnover growth

1459 employees per team

0.9% UK market share

Deadly: 9 most venomous snakes on the planet

Poisonous snakes, thanks to the cinema, strike terror into people.At the same time, the chances of running into a reptile, getting a bite, and even more so dying from a toxin that has entered the bloodstream, are negligible compared to the dangers that the human world conceals. The likelihood of getting cancer, getting heart problems due to poor nutrition, and dying in an accident is much higher than the option in which you will be bitten by a really dangerous poisonous snake. However, the fear of snakes lives on in many people. The reptiles described below are mainly found in tropical regions, but some may also live near you.For example, in a research center or a zoo.

Black Mamba

This is a dangerous African snake, so named because of its black mouth. It lives in the rocky savannah and is often found on the ground, where there are many termite mounds. The black mamba is fearsome because it is large and fast, and has an extremely powerful poison that kills most victims. Despite its aggressive reputation, unprovoked attacks on humans have not been proven, and this snake is responsible for only a small number of deaths each year.Basketball player Kobe Bryant brought great fame to this type. The deadly precision in completing the attacks and the trouble he brought to opponents gave Kobe the nickname Black Mamba.

Barba Amarilla

It is also called “yellow chin”, as you might guess, for the special color of the head. This aggressive snake often infiltrates people’s homes in the Ryukyu Islands. Its poison is moderately dangerous.


This snake hunts by stretching forward and motionless.So it looks like a tree branch, it is easy to miss it. Boomslang supplies its poison to the victim by chewing on it. This continues until the victim succumbs to the toxins and calms down.

Australian Cobra

The Eastern Tiger Snake (Notechis scutatus) is the most common species of tiger snake found in the southern outskirts of Australia and the surrounding islands in the region. Preparing to strike, this snake inflates its head and neck, similar to Asian and African cobras.


This is one of the deadliest snakes.Scientists believe the scaled viper is responsible for more human deaths than all other snakes combined. The snake venom, however, is fatal in less than 10% of victims who did not have time to help. But the aggressiveness of the viper means that it bites quickly and frequently.


This is a very venomous relative of the cobra. They rarely reach 2.5 meters in length, feeding mainly on snakes (including venomous ones) and lizards. Less commonly, amphibians and small mammals.The poison of krait is a neurotoxin that causes paralysis.

King Cobra

The longest venomous snake in the world delivers a huge amount of paralyzing neurotoxins to the victim’s body through its bite. The snake’s venom is so powerful that it can kill an elephant in just a few hours. In humans, approximately 50-60% of untreated cases are fatal.

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