Cotton On slammed for ‘tone-deaf’ body positivity T-shirt with limited sizing
A group of Cotton On customers has slammed the global fashion retailer over a T-shirt with a body-positive message – but in a limited size range.
The item in question is the Cotton On Body Dreamy Sleep T-Shirt which features a floral design and the words, ‘Beautiful isn’t a size’.
In the video above: A US school student was expelled after wearing a rainbow-coloured t-shirt
The top – which retails for $24.99 – is sold in sizes extra-small to extra-large, or Australian size eight to 16.
A Melbourne woman – who shared that she was a size 18 – expressed her disappointment on the brand’s Facebook page.
“Imagine my excitement when I opened my emails to see this BEAUTY of a shirt,” she wrote.Cotton On Body’s Dreamy Sleep T-Shirt. Credit: Cotton On Body
“Imagine my disappointment, my utter lack of hope for the world, when I saw you don’t stock above an XL, meaning I wouldn’t fit it,” she said.
“A shirt like this would’ve meant the world to me when I was growing up a little bigger than your average girl.”
‘Please do better’
The woman said she had planned to wear the shirt with pride so everyone knows “that size doesn’t define you”.
“It doesn’t define anything,” she said.A Melbourne woman expressed her disappointment on the Cotton On Facebook page. Credit: Facebook
She conceded that she may have missed a larger size range in store but, if not, she urged the company to “please do better”.
“I think it’s beautiful that you spread the message that ‘beauty isn’t a size’,” she said.
“I only wish you hadn’t restricted that message to smaller sizes.”
Other shoppers shared the sentiment with one woman labelling the size range “tone deaf”.
“I guess you can only wear ‘beauty isn’t a size’ if you fit into the size range that Cotton On decides is worthy enough,” one woman said.
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‘Beautiful isn’t a size XL and up apparently. ’
“Is size 16+ not beautiful enough Cotton On? Massive fail.”
“Beautiful isn’t a size XL and up apparently,” said another.Cotton On Curve advertisement. Credit: Cotton On Curve
Although the customers were disappointed, they did make a point of highlighting Cotton On’s efforts in catering to curvier women.
The brand’s plus-size range – which launched in April 2019 – caters to women who fall outside sizes six to 16, stocking current-season pieces in sizes 16 through 24.
‘Keep in mind’
A Cotton On customer service representative responded to the woman’s Facebook post to thank her for the feedback.
The rep said the company tried to cater for all different body shapes and was continually reviewing its ranges.
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“We’re very sorry to hear that you haven’t been able to find what you need in this particular instance,” the rep said, adding the feedback would be passed to the company’s Buying and Production teams to “keep in mind” for upcoming collections.
The author of the original post clarified that her issue wasn’t with the sizing, but “rather the message you’re attempting to send with this shirt in particular”.
“This shirt was the perfect opportunity to be inclusive, yet it now just comes off as a cheap attempt at cashing in on the body positivity movement.”
7NEWS.com.au has contacted Cotton On for further comment.
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Cotton On brings in customer analytics tools to upscale CX efforts
Customer experience is crucial for brands moving into the future, as consumers become less interested in products and more interested in experiences.
This was one of the key drivers for Cotton On to recently implement InMoment to consolidate all customer experience (CX) intelligence efforts across the organisation’s eight brands including Cotton On, Cotton On Body, Cotton On Kids, Factorie, T-bar, Rubi Shoes, Typo and Supré and multiple markets. The Cotton On Group currently has around a 20 per cent share of the fast fashion market.
InMoment is a cloud-based customer experience intelligence platform. Cotton On signed with them four months ago, and then spent a month on implementation.
Cotton On group head of digital customer experience, Peter Hutchison, said he wanted a partner that can move with the group on the CX journey, because the better they understand what customers think about feel about their experiences, the better the group can serve them.
This follows Cotton On actively chasing online and expecting it to be 30 per cent of growth next year by adopting a full-funnel approach to digital encompassing four strategic pillars: Acquiring more customers, engaging better, and then converting and retaining them at higher numbers. The digital team spent the last year re-platforming the ecommerce site onto Salesforce Commerce Cloud to drive efficiency and better technical capability, as well as better engage, convert and care for customers.
Prior to signing with InMoment, Cotton On tested a basic feedback program within its ecommerce business. In two years, the company received more than 500,000 feedback points and significant insights into how to improve both the customer experience and financial outcomes. Inspired by this success, the company created a plan to scale the initiative across the family of brands, and sought a scalable enterprise solution to address this.
“In InMoment, we found the right balance between an enterprise platform and the agility of a tech-lead company, giving us confidence that they can handle our scale, and also move quickly. The technology in this space is amazing and we know it will only become more powerful,” Hutchison told CMO.
“We want a partner that can move with us on that journey, ensuring we understand that our more than 17,000 team members are armed with the insights to consistently focus their efforts on what matters most. We are already quite a customer-centric business, but we used instinct, years of experience and sales data to determine what our customer thinks and feels.
“Whether a customer did or didn’t buy something is not that telling of what we need to improve. InMoment is really about getting that actual feedback from the customer, similar to if we stopped customers in store, and getting that in scale.”Read more What Myer is doing to disrupt from the inside to improve customer experience
At a global level, getting those messages right and whose responsibility is to fix, is harder, Hutchison continued. “At a head office level across all of our businesses, we wanted to know what are the key things hindering us or impeding on CX, and then at store level how to know whether team is performing well on the ground or if there are things we need to fix,” he said.
Uniting in-store with online
Cotton On asks customers about their experience when they check out. But in-store is harder, because the customer has left the store. With multiple brands and a complicated hierarchy, it was also vital to find a tool that could work across the group seamlessly.
Hutchison said the retailer will use its recently launched loyalty program as the key enabler to make InMoment really work. The platform has been operating for around three months.Read more What Cotton On is doing to drive 30 per cent digital growth in 2019
While Hutchison expected a lot of big issues to fix as the result of the feedback, he has been pleasantly surprised.
“The most surprising thing for me, taking into account we are asking those who are already in the loyalty program, is how happy our customers are. I thought we’d be 10-15 points lower than we are. I was planning on uncovering lots of business challenges we were going to go and fix and have a big impact, and we are doing a bit of that, but not as much as I was expecting,” he said.
“Most of the things bringing down our stores are at an isolated level. Perhaps team members are not empowered, or training has fallen down, and we have systems in place for all that, which are clearly working.”
With people less interested in products, and more interested in experiences, CX is crucial moving forward, as it making the process for customers seamless and without friction, Hutchison said.Read more CMO’s top 8 martech stories for the week – 4 October 2018
“People are willing to sacrifice to have experiences rather than possessions, so I think retails needs to offer both a great experience, as well as a product with a great price point,” he said. “People want to shop where they want, and how they want. Our job in retail is the right products at the right time before they even knew they needed it, as much as whether the store looks great.
“I think consumers want to have a better life from having shopped that brand, but mostly they want it to be easy. They also don’t want too much interaction, particularly online. You want your customer to say your website was OK, but they can’t really remember it, because it was seamless.”
InMoment CEO, Andrew Joiner, said new retail market entrants focused uniquely on the customer experience are disrupting and leading, leaving many traditional players struggling.
“Brands like Cotton On are thriving in this new approach. The company’s deep commitment to delivering value to their customers is part of their DNA,” he said. “Taking this next step to bring modern technology and advanced data science to the art of customer understanding will ensure the brand maintains its market prowess and growth.”Read more How Levi’s keeps innovation in its jeans
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Cotton On: the 25 year journeyAs iconic Australian retailer Cotton On turns 25, the company shares its tale of humble beginnings, bold visions and global domination.
The early days
Marshal McLean, Group Executive of Communications and cousin of Cotton On Group Founder Nigel Austin, began his journey with the business working on the shop floor of the very first Cotton On store in Geelong, Australia.
“The store was located on Myers Street in East Geelong behind our grandfather’s butcher shop. It had a really eclectic and resourceful fit out, using recycled fittings picked up from an old supermarket,” recalls Marshal.
“It was managed by one of Nigel’s friends and offered customers a range of on-trend and affordable basics that embodied the quintessential Aussie style – effortless, relaxed, authentic and real.”
The store wasn’t located in an area considered to be a retail hot spot; instead it was situated in a residential precinct, away from the hustle and bustle of the city centre. But going against the grain didn’t stop the Group from being successful; a characteristic that remains at the heart of the business today.
“From day one we wanted to be a brand that was accessible to everyone, everyday – from the products we create to the locations of our stores,” said Marshal.
From that first store in Geelong, the Group grew steadily over the next 15 years. However it was the mid-noughties that proved to be a defining era in the business’ history; kicking off with the launch of its second brand, Cotton On KIDS, in 2005.
Expanding the portfolio
After identifying a gap in the market for on-trend and affordable childrenswear, Marshal said the business’ approach to launching a childrenswear brand was straightforward – creating fun, age-appropriate apparel that reflected the lifestyle and spirit of Aussie kids.
“At the time we were still a relatively small business with around 35 people which is hard to believe when today we have a team of 22,000. I firmly believe it’s a result of our ability to sense what the customer wants and deliver it quickly – that’s what has enabled us to grow,” said Marshal.
Over the last 11 years, Cotton On KIDS has grown to 178 stores across nine international markets, and through listening and responding to its customer has launched a number of new categories including activewear, swim, bed linen and a dedicated ‘tween’ brand Free by Cotton On which launched in 2013.
From there – things only got busier. In 2007, the Group set about growing its brand portfolio further – launching lifestyle brand Cotton On BODY, establishing its philanthropic arm, the Cotton On Foundation, and acquiring a small apparel brand which it later transformed into youth fashion brand, factorie.
The Cotton On Foundation remains the lifeblood of the business today and was born after Nigel was asked by his local Parish in Geelong to make a donation to a healthcare centre in the small and remote village of Mannya in Southern Uganda.
Over the past nine years, through the support of its people and customers around the world, the Foundation has successfully raised $50 million, created over 5,000 educational places for children and is well on the way to achieving its vision to create 20,000 educational places globally by 2020.
The Group’s growth has never been limited to new brands, with stores in new markets always on the horizon. Over the last decade, the Group has entered 17 new regions including the United States, several countries across Asia, South Africa and more recently in April this year, the United Kingdom.
To continue driving its international expansion, Chief Executive Officer Peter Johnson said the Group has invested heavily in its five international hubs, located in New Zealand, South Africa, Singapore, Brazil and the United States.
Driven by over 8,000 passionate team members, these country hubs act as the Group’s eyes and ears on the ground, working hard to ensure its stores, brands and products are tailored to meet the needs and expectations of the local customer. Testament to the success of this model is the Group’s expansion into Namibia, which was lead by the team in South Africa.
“Namibia was a major milestone for the Group as it was the first time one of the business’ international hubs was responsible for driving the launch into a new region,” said South African Country Manager, Johan Van Wyk.
“Within the first few days of trade, Namibia propelled into the business’ top ten performing stores in a new country, and a short time later we opened the doors to the region’s second store. It’s testament to not only the Group’s localised approach to its global operations but the talent, knowledge and expertise of our global teams.”
Another key component of the Group’s global expansion is its licensing model which allows the business to trade in countries that restrict foreign entities from operating.
Spearheaded by longstanding team member Paul Heard, nearly half of the Group’s international markets are operated under three key licensing agreements including the United Arab Emirates, Qatar, Lebanon, Saudi Arabia, Oman, Thailand, Indonesia and the Philippines.
“What makes the Group so unique is its ability to nurture its people to be the best they can be and provide them with opportunities to grow and develop both personally and professionally. It’s ingrained in the culture and something that after 25 years continues to be an integral part of the business and its success,” says Paul.
Today, Paul is one of eight Executives in the business, and is responsible for building and nurturing relationships with each of the Group’s license partners as well as finding ways to take its brands and products into new countries and markets.
The road ahead
Having achieved sales of $1.8 billion last financial year, the Group’s sights are firmly set on being a role model and force for change in the retail industry, demonstrating that it is possible to be profitable and a loved social contributor.
“As our global operations grow so too does our responsibility to our people, customers and the communities we touch around the world. We’re therefore committed to making meaningful decisions at every turn – not just because it’s the best way of doing business but because it’s simply the right thing to do,” said Peter.
“Our Ethical Framework, including our 14 Rules to Trade, governs the sourcing, manufacturing and supply of our products and adherence to this code of conduct relies on the strength of the relationships we hold with our supplier partners – some of which were made 20 years ago when they met Nigel in China, when he had only a handful of stores in Australia.”
Listed eighth of 87 fashion companies in the world for mitigating the risk of exploitation in its supply chain according to Baptist World Aid Australia’s 2016 Australian Fashion Report, the Group says it is on the road to continuous improvement and is committed to ensuring sustainability and traceability of its supply chain.
“Our customers are eager to know where and by whom their clothes are being made and that the people making them are being treated fairly. We are proud of the work we’ve done with our supply chain to date but we’re not perfect and there’s always opportunity for improvement,” said Peter.
“From late-July we started to publically disclose the details of our suppliers with the goal of full disclosure by the end of 2018.”
The Group’s commitment to bettering its supply chain goes above and beyond sustainability and traceability.
In the last two years, the business has established the Bangladesh Mobile Health Clinic which has provided more than 25,000 factory workers and their families with access to free healthcare, became one of the first Australian retailers to join the Better Cotton Initiative, and, in partnership with Business for Development, is funding a sustainable cotton project which supports farmers in Kenya.
For the Geelong start-up come global fashion powerhouse, the last 25 years has brought with it many causes for celebration. With big dreams for the next chapter of its journey, founder Nigel Austin is adamant the best is yet to come.
“The passion, energy and determination of our global family is as strong today and it was 25 years ago,” he said.
Cotton On Body | The District DocklandsCotton On Body | The District Docklands
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At Cotton On Body, we create products that make a difference in our girl’s life, every day. Our range is designed in-house with our girl always in mind. She is fun, optimistic, fresh, open-minded and genuine. She believes in a balanced healthy life and loves that our product empowers her to perform at her best, be happy and feel beautiful.
Visit Cotton On Body today inside Cotton On for the latest range of high performance women’s active-wear & gym clothes plus a great range of intimates & sleepwear.
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Tuesday10am – 6pm
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Cotton On Body Botanicals
We’re quite used to the wizards at Cotton On producing the kind of budget underwear, activewear and clothing even celebrities like Kendall Jenner admit is good.
The only avenue of the style market they haven’t got covered is beauty. Well, until April that is. Introducing The Botanicals by Cotton On Body, a range of 12 deliciously scented products for your hair, hands and body, obviously.
The best bit? It’s not the fact that the collection is paraben and sulphate free (although that certainly bloody helps) but that you can scoop them all up starting at $9.95.
That sound? It was my bank balance exhaling. Take a look at the range here. (Post continues after gallery.)
Cotton On botanicals range.Botanicals Body Oil $24.95 Botanicals Hair Cream $14.95 Botanicals Hand Body Cream Pump $24.95 Botanicals Hand Body Cream Pump $24.95 Botanicals Hand Wash Pump $24.95 Botanicals Hand Wash Pump $24.95 Botanicals Body Wash Pump $24.95 Botanicals Body Wash Pump $24.95 Botanicals Hand Cream $12.95 Botanicals Hand Cream $12.95 Botanicals Hand Cream $12.95 Botanicals Hand Cream $12.95
“The range consists of hand creams, body lotions, body washes, hand creams and hair treatments in beautiful scents like vanilla, pomegranate and toasted coconut,” explains Sally Phelan, Cotton On Body’s Global Brand Manager.
“For close to a decade, we have catered for our girls’ lifestyle, with our intimates, active, sleep, lounge and swimwear ranges. We see beauty as a natural fit as we continue to offer the everyday girl, everything she needs.”
The collection has the effect of comfort food, just on your skin. It’s filled with moisturising replenishing ingredients (the hand cream, $9.95, boasts aloe vera, vitamin E, shea butter and cocoa butter) in a range of mouth-watering scents like “toasted coconut”.(Image supplied.)
Look out for The Botanicals in Cotton On Body stories around Australia from Monday 25th April. Oh, and you can order it here from Friday April 15.
Contact of Cotton On customer service (phone, email)
Contact Cotton On: Find below customer service details of Cotton On, Australia, including phone and email. Besides contact details, the page also offers a brief overview of the company. Reach the customer service below for support, complaints or feedback.
14 Shepherd Court,
VIC 3215 Australia
Phone: +61 3 5277 7000
Phone: +61 3 8609 8313
Email: [email protected]
Phone: +64 9 373 3300 (New Zealand)
Phone: +65 6486 7300 (Singapore)
Phone: +27 800 988 824 (South Africa)
Phone: +1 888 719 9755 (US)
About Cotton On
Cotton On is a growing fashion retailer founded in 1991. The Australian retail chain operates worldwide, with its headquarters located at Geelong, Australia. There are currently more than 1,500 stores globally selling clothing, house decor and cosmetics. Some of the brand’s divisions consist of the Cotton On Body, Cotton On Kids, Rubi, Typo, T-bar, Supre and Factorie.
As for the store footprint, you will find a majority of Cotton On outlets at Australia, New Zealand, Indonesia, Philippines, Malaysia, Thailand, South Africa, UAE, UK and the US. Australia leads the list with more than 740 stores. Overall, the brand is present in 19 countries. You can use the store locator to locate nearest outlet.
If you enjoy Internet shopping, you can explore the many categories on the website. They include jeans, pants, shirts, jackets, activewear, tops, shorts, knitwear, dresses, kids clothing, shoes, homewares, stationery, travel accessories, gifts, and craft. The Sale section has all the items you can get on a bargain. The New Arrivals and Best Sellers section have some of the trending and latest arrivals.
You can filter products on CottonOn.com using brand, color, price and size. Customers enjoy free shipping on orders crossing a certain threshold. Standard shipping takes 4 to 5 business days. You can opt for same day or express delivery during checkout. Also, you can collect an item at store by selecting the Click & Collect option.
Items once shipped can be tracked online. If you had a change of mind, you can return an item within 30 days. Items must be returned in its original condition. Know the excluded items and other return terms on the website. For more information or queries on payment, refund, cancellation, delivery, or others, reach the Cotton On support.90,000 Why can bananas be the basis for the fabrics of the future? Bananas are a very popular food commodity in markets around the world, but the waste from them is still disposed of without benefit. Keystone / Piyal Adhikary
Cotton is the king of natural fibers, but its production requires colossal amounts of water resources. In the former USSR, the Aral Sea perished because of this, and it is no coincidence that nowadays scientists are frantically looking for what could replace this type of raw material.In Switzerland, they have long been experimenting with fibers from banana and nettle stalks, viscose and flax. But how realistic is it to find a replacement for white gold?This content was published on March 15, 2019 – 11:00 AM Anand Chandrasekhar
India Expert at SWI swissinfo.ch covering a wide range of topics from bilateral relations to Bollywood. He also knows some of the secrets of Swiss fine watchmaking and what is happening in the French-speaking part of the country.
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Anand Chandrasekhar ( Anand Chandrasekhar)Available in 9 other languages
One of the largest producers and exporters of cotton, along with the republics of Central Asia and Tajikistan, is India. However, this year alone, the Cotton Association of India ( Cotton Association of India) has already had to cut crop forecasts three times for the 2018-2019 seasons, citing water shortages as the main cause of crop failure each time.A drought, which is close to a real disaster in some parts of India, is forcing the peasants to destroy cotton crops in order to somehow preserve the remaining moisture in the soil.
“The water that was used to grow cotton exported by India in 2013 would be enough to supply 85% of the water supply for the entire country of 1.24 billion people during the year, at the rate of 100 liters of water per person per day. while now more than 100 million Indian citizens do not have access to clean drinking water at all, ”says the British newspaper The GuardianExternal link .
India is also the world’s largest producer of bananas, most of which are consumed domestically. Banana production is also a problem for Indian farmers, but for a different reason. The productive part of the plant that bears fruit, known as the pseudostem, must be removed after each harvest. It costs farmers around Rs 8,000-10,000 (CHF 112-140) per hectare to remove it. But this green mass could become a source not of expenses, but of income.
The developments and ideas of Swiss scientists could help solve this problem. For example, the Lucerne Graduate School of Applied Sciences ( Hochschule Luzern – HSLU) is currently implementing a project related to alternative sources of raw materials for the production of fabrics. Within its framework, it is the pseudostems that play a central role, because, as the first results show, they may well turn into high-quality and environmentally friendly yarn.External content
“The goal of our project is completely practical – to create a ready-made prototype that could be offered to manufacturing companies. Our main argument for using branded banana fibers is that, unlike cotton, they are free mainstream waste, ”says project curator Tina Moor. Typically, textile designers start their work by choosing the type of yarn, however, within the framework of this project, they do not choose it, but first make it themselves.
Having visited India and visited the Agricultural University “ Navasari” in Gujarat, the team from Lucerne concluded that their Indian colleagues were already quite actively experimenting with the production of fibers, but suitable yarns, and even in marketable quantities, they still have failed. Tina Moore tried to interest Indian jute factories to start making banana fibers and yarn from them, but her attempts were unsuccessful.
“I brought 40 kg of banana fiber from India to Switzerland and tried to do something with it,” says Tina Moore. Through a long process of trial and error, she was able to develop a method for obtaining fibers from a banana stalk, from which it was then possible to produce high-quality, great-looking and tactile yarns. She has already made fabric samples from it and in March plans to show them to representatives of retail chains and institutions at a specialized textile exhibition.
“The companies are generally interested, but they need a lot of yarn at once, in commercial volumes,” she says, arguing that it is India, where there are so many necessary raw materials, that there is an ideal place to produce just such required volumes of yarn.She believes that it makes sense to create a “two-phase” production there, which would allow directly converting waste into income.
In a first step, coarse portions of the pseudostem could be used to make the fibers. This fiber could then be used to produce carpets or upholstery fabrics in existing jute factories. In the second stage, the core of the pseudostem could be used: as part of the cottage industry, farmers could process them on hand looms, producing high-quality luxury fabrics from the fibers obtained for the needs of the garment industry.
In the eyes of Swiss scientists, banana is not the only alternative to cotton. Textile company SwicofilExternal link, specializing in the production of fibers and yarns, located near Lucerne, invites all clothing companies looking for alternative materials to use … nettle yarn. “You can’t find her on every corner. Meanwhile, it is a very reliable natural fiber, also obtained without the use of fertilizers or pesticides, ”says CEO Beda Ricklin.
In 2015, the company was forced to temporarily suspend its production due to an earthquake that negatively affected the business of a nettle supplier in Nepal. In the meantime, the company continues to produce yarns from other exotic alternatives to cotton, including both banana fibers and yarns, and yarns from hemp, bamboo and chitosan, derived from chitin found in crab and shellfish shells. So far, however, few of the recently developed alternatives have made their way to the big apparel manufacturers.
One of the most successful fibers is lyocell, a textile fiber produced chemically from cellulose and marketed by the Austrian company Lenzing AG under the Tencel brand. Recently, the large Swiss clothing company Calidaexternal reference included this yarn in its collection. “As a material, lyocell is very stable, which was the main reason why we started working with it. It also has an extremely pleasant texture, making it very comfortable to wear, ”a Calida spokesman told swissinfo.ch.External content
The company started using this fiber eight years ago, but spent the entire first year only developing a possible range of products based on lyocell. Getting the right texture isn’t the only challenge! It was also necessary to convince the consumer that such a new type of fabric is both wearable, fashionable and environmentally friendly. To do this, we had to collaborate with bloggers and social networks, as well as retrain the sales staff. “
Transition to organic cotton
Despite their full potential, exotic natural fibers in the near future will not be able to completely replace cotton, which occupies 30% of the natural fiber market. Therefore, in the near future, the transfer of the textile industry to the rails of sustainable development will take place, first of all, by the method of transferring cotton production to environmentally friendly methods. Now about 20% External link of the amount of water required to produce conventional cotton goes to neutralize the harmful effects of pesticides and fertilizers.
Therefore, the obvious solution is to switch to organic organic cotton, which does not require chemicals, which will immediately save one fifth of the water used today. “The soils on which organic organic cotton is grown has a higher carbon content, which increases the water holding capacity of the soil and therefore contributes to drought tolerance,” says Claudia Keller of the Swiss company Remei needs organic cotton.
The Swiss supermarket chain CoopExternal link is one of its customers and the world’s second largest seller of natural organic cotton garments grown in compliance with basic social standards and regulations in the field of occupational health and safety. Remei also markets Indian natural cotton in the Arborium and Desi varieties, which guarantee a decent harvest even in arid regions.
But in order to change the habits of the world’s textile manufacturers and consumers, Switzerland is far from sufficient to control the introduction and implementation of the best practices that have already proved their worth.This is pointed out by Nina Bachmann of the Swiss Textile Manufacturers Association ( Swiss Textiles): “Switzerland is a small country, which is why cooperation with research institutes and companies from the European Union is crucial for us. “.
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properties, advantages, disadvantages, care of things
Cotton as a fabric has a long history. We do not need to delve into it, I think. Let’s better talk about the unique properties of this most common material on the planet, as well as about the existing shortcomings and care of cotton clothes.
Composition, Russian and international name
Cotton is a natural fabric of plant origin.It is made from the seeds of the cotton plant. In Russia, such a concept as “cotton paper” or “cotton fiber” is very common. However, you should also know the international name – “Cotton”.
The composition of cotton fibers includes cellulose (95-96%), the rest is impurities, it is because of this ratio that the Russian name originated. They look soft, thin, matte and cream in color.
Advantages and disadvantages
As everyone has known for a long time, cotton is the most environmentally friendly fabric.It is breathable, hypoallergenic, pleasant to the touch, comfortable to the body, quite warm, absorbs moisture well, easily bleaches, does not electrify. With the help of special weaves, you can get materials of different thicknesses (kulirka, interlock, etc.), with or without pile (footer, terry, etc.). Sometimes artificial fibers are also added to its composition, for example, polyester or lycra.
However, cotton fabrics have significant drawbacks. Among them, it is worth noting a slight crease, it quickly loses its appearance and shrinks quite strongly immediately after the first wash, dries slowly.That is why the material often collects negative reviews and is replaced by many people with high-quality synthetics or products made from artificial fibers.
When caring for things sewn from it, you should follow some rules: wash at a temperature of 40-60 degrees, each time you need to iron clothes, do not use bleach when washing colored products.
Pictures of cotton items
Children’s set for girls
90,000 The task is not to sweat: fashionable fabrics, technologies and gadgets :: Things :: RBK Style
© Isabela Kronemberger / Unsplash
author Alexandra Plaksina
13 June 2019
In fact, sweat is a necessary thing: this is how the body cools itself.But you want to minimize overheating, irritation from sticky fabric and wet stains on clothes, and there are several fashionable life hacks for this.
It seems that the most optimal solution in the heat is to undress as much as possible, but the main life hack is multi-layered images of loose, not tight things.It is cooler in these, so you will not overheat and burn.
An important point – materials: in the heat you should not wear clothes made of polyester, nylon, viscose, tweed, satin. Such fabrics do not allow air to pass through, the skin does not breathe, and you sweat. It is better to pay attention to natural materials – cotton and linen are considered the most “breathable”. The latter is very wrinkled, so it is better to take things from a mixture – for example, half linen and cotton. Silk is also an option – it is light and thin, but it does not absorb moisture so well, so walking around in a silk dress all day is not a good idea.By the way, woolen fabrics can also be suitable for hot weather. For example, a special type – tropical wool (tropical wool) or fresco (woolen fabric with an open weave of threads, which is excellent for air permeability).
Bamboo is also good in hot weather. It absorbs 60% more moisture than cotton, breathes well and, like silk, is pleasant to the body. In addition, bamboo absorbs unpleasant odors, things made from it do not cause allergies and do not allow UV radiation to pass through. And one more plus – it does not harm the environment either during cultivation, or in production, or even when clothes have to be thrown out of it, as it completely decomposes.
Just in case, let us remind you of the color scheme: in clothes of light shades it is easier to endure heat, and dark clothes, on the contrary, heat up faster. White clothes are also not the best option – sweat stains are clearly visible on them, so it is better to choose pastel colors.
Many brands are developing innovative fabrics that make us sweat less.
For example, Uniqlo has things created using AIRism technology.They are made of quick-drying, weightless and silky material (the women’s line uses cupro fabric, the men’s line uses a special micropolyester). It absorbs and wicks away moisture and neutralizes unpleasant odors. In 2019, the AIRism collection also includes products made from a special mesh fabric that protects against ultraviolet rays thanks to a special impregnation.
The North Face has two technologies – Quick Dry and Flash Dry. Both help to remove excess moisture from the body to the surface, where it evaporates quickly, maintaining an optimal thermal balance in the body.
Sports brands also use fast-drying innovative fabrics such as coolpass or coolmax in their garments. They also produce antibacterial T-shirts. This means that 30% of their composition is antibacterial polyester fibers. Thanks to them, the fabric dries faster, the unpleasant smell of sweat does not arise, and harmful bacteria that cause, for example, allergies in summer, do not multiply. The effect usually lasts after several washes.
The latest technologies are also used in the manufacture of footwear.If you wear sneakers from sports brands, look at the label on the label: Air Mesh, ClimaCool, Primeknit or Flyknit. These are technologies that provide good ventilation through highly functional materials such as ultra-lightweight fabric or special insole. They absorb sweat and bring it to the surface for further evaporation.
Special liners to prevent the appearance of sweat stains in the armpit area.Usually they are made of loose cellulose, sometimes with silver ions – they absorb moisture well and retain odor, and do not cause allergies. As a rule, the liners are disposable, can be easily attached to any clothing in the armpit area and effectively protect clothing from moisture.
Insoles made of natural materials, antiseptic or with activated carbon can prevent the appearance of an unpleasant odor from feet – they prevent the growth of bacteria. Most often, they are adhesive backed so that they do not slip in open shoes.90,000 Cotton. Cotton fabric for clothes
Cotton is a natural fabric of plant origin. It is breathable, hypoallergenic, pleasant to the touch, comfortable to the body, quite warm, absorbs moisture well, easily bleaches, does not electrify. With the help of special weaves, you can get materials of different thicknesses (curler, interlock…), with or without pile (footer, terry …). Cotton fabrics are produced using both pure raw materials (cotton) and additives (natural and artificial fibers). The addition of synthetic threads is advisable to increase the strength characteristics, to add color to the appearance of the product. It is one of the most common garment materials. Products made of cotton fabrics have an attractive appearance. Plus, they’re easy to wash and iron.
One of the most delicate and pleasant fabrics for the body is called footer . It is a natural cotton fabric, smooth on the outside, soft and delicate on the inside, making it surprisingly comfortable. The fabric allows the skin to “breathe” while maintaining excellent warmth. The footer absorbs moisture well and, at the same time, remains hypoallergenic. It also perfectly retains its shape, due to which traction does not form on the products. Another important quality of this fabric is durability: puffs, abrasions and rolls do not appear on the products.It owes such qualities to the special interweaving of the fabric threads during production. From the seamy side, with the help of loop broaches, the lining threads are attached to the base of the canvas, as a result of which a kind of seamy texture is formed. Thanks to modern technologies, this texture is often made in the form of a fleece, and the front side looks like a smooth surface. Depending on the number of footer threads knitted into the fabric, the types of footer are distinguished: two-thread and three-thread (with thick fleece (reminiscent of fleece fabric), with thin fleece (reminiscent of a bike fabric)).Sometimes lycra or polyester is added to the footer, thereby improving its quality. Thanks to the introduction of synthetic threads, the footer acquires an external shine and elasticity, becomes more resistant to deformation, strong and durable. The only drawback of the material is sensitivity to high temperatures and direct sunlight, which destroy fibers and, thereby, spoil footer products.
Interlock is a cotton knitted fabric with a characteristic weave of loops, which gave the fabric its name: interlock – “crossing”.The material has a pleasant to the touch, delicate texture, its surface is smooth, there is no difference between the face and the wrong side. The fabric has a lot of advantages that helped it gain popularity. Durability – the knitting technique (knitwear is knitted, not woven) allows you to get a very durable, dense fabric that will withstand constant wear and regular washing. Durability – the material is not as elastic as other types of knitwear, but it keeps its shape perfectly, even after strong stretching, the fabric quickly recovers.Environmental friendliness – the interlock allows air to pass through well, allowing the skin to “breathe”, absorbs moisture, does not cause allergic reactions and irritation. Durability – the structure of the canvas is resistant to the appearance of puffs and pills, the fabric is designed for long-term use. Unpretentiousness – the material does not require special care, it is enough to follow the recommendations of the manufacturers. The peculiarity of the interlock is the absence of “arrows”, which knitted things often sin when manufacturers save on special needles.Literally a couple of washings and the loops begin to “go away” at the seams, which greatly spoils the appearance and has a bad effect on the wear period of the product.
Wash at 40-60 degrees. Some cotton fabrics are best ironed with slightly damp to smooth them out better. Do not dry in direct sunlight to prevent fading of the fabric. If the fabric is dyed in different colors, then the use of powder with bleach is not advisable.
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Cotton: composition and properties of fabric
Cotton fiber is a plant fiber obtained through processing from cotton.It is grown in many parts of the world: India, Egypt, China and even the Caucasus. The plant is famous for its characteristics: clothes made of it “breathe” on the body, are comfortable to wear and are quite easy to care for.
In this article, we will analyze the history of production, consider in detail the properties and composition of traditional and organic cotton, as well as the main types of fabrics obtained and the features of caring for it.
Breeders claim that cotton began to be cultivated 7000 years ago in Central America, and a few thousand years later in the East – in India and China.At that time, there were a lot of plant species: evidence found in Peru speaks about this fact.
Despite the fact that the cotton bush has been known since ancient times, it appeared in Europe only in the Middle Ages. Until that time, people sewed clothes mainly from leather, fur, linen and wool. But this does not mean that the plant made a significant revolution in the textile field: it simply began to be used more often.
The British learned about cotton a little later – at the end of the 17th century.They did not grow the bushes or process them – they received the raw materials ready-made, and then they created the canvas. Where did they get the materials from? In this they were helped by their own colonies created on the territory of the current United States.
All manufacturing processes were carried out by hand until the industrial revolution. Collecting, processing, spinning, twisting – all this became more accessible at the beginning of the 19th century, when mechanical machines came to the aid of people, which made work easier. By the end of the century, there was no person who did not know what cotton was: everyone appreciated it for its useful properties and quality characteristics.
With the development of technical progress, cotton began to replace synthetic fabrics. In recent decades, clothing made from this raw material has been ousted to second place in terms of production. However, nothing beats a natural fabric made from cotton raw materials.
Properties of cotton fabric
Let’s take a look at the advantages and disadvantages of cotton linen. Pros of buying clothes from this material:
Absorbs moisture well.When swelling, the fiber can almost double in volume. And while other fabrics tear easily when they get wet, the cotton only becomes stronger.
Things that contain raw cotton remember their shape well after ironing. Therefore, it is a pleasure to have a trouser suit made of this material in your arsenal.
Natural cotton consists of hollow fibers, thanks to which things can retain heat for a long time, although it seems as if such a thin fabric is not able to do this.
If you have planted a stain, then it can be safely removed in organic solvents, which include vinegar and alcohol.
Differs in cheap production, and therefore low prices for raw materials, linen and clothing in general.
Some fabrics are as strong as silk. It is very difficult to break them.
The disadvantages include the following:
Prolonged exposure to the sun and burnout can lead to loss of quality.Experimentally, researchers have calculated that it takes about 1000 hours of continuous exposure to hot rays for cotton to start to deteriorate.
If the material is soaked in boiling water for a week without pulling it out for a second, it will turn into a liquid gruel.
Untreated fabric, unfortunately, wrinkles too easily and quickly loses its original properties. Natural resins and acids help eliminate this deficiency.
Cotton fabrics are not ideal in all their characteristics, but in many respects they are superior to artificial ones. Now they have launched the production of raw materials obtained in a modern way – it is called organic. Is it dangerous to health? How is it different from the traditional one? Let’s compare.
Differences between natural and organic cotton
The difference between traditional cotton and organic cotton is not that great – it just lies in the responsibility for the quality of materials and harmless production.
Below is a table in front of you that will help you understand the main differences.
Thus, the production of regular cotton is directed towards profit. And, unfortunately, the more for the sellers, the worse for the residents of nearby villages and towns. Many farm owners care little about the health of their workers, the correct use of irreplaceable resources and the harm to the ecological environment. But not everyone is so negligent about Mother Nature, supplying quality cotton to the whole world.
Kinds of cotton fabrics
Cotton fabrics are famous for their strength and durability, but the characteristics of the fabrics derived from it are very different.Let’s take a look at the most common ones.
Denim . Dense natural cotton twill weave.
Jeans (stretch) . A variety of denim, also dense, but with a slight addition of synthetics to make the fabric softer and fit well.
Cannet. Clothes made of it are quite rare: this soft, pleasant in its texture and at the same time very dense material is used for making casual trousers, but they are rarely found on sale.
Corduroy. Cotton corduroy trousers were wildly popular decades ago. Thanks to its highly recognizable relief structure, it is difficult to clean the fabric.
Chintz. Rough-to-touch material used in cheap dresses, bedding, men’s shirts and baby diapers. It became widespread in Russia in the 60-70s.last century.
Jacquard. The embossed image on the upholstery is a merit of this fabric. A variety of patterns are made on it – polka dots, squares, lines. Jacquard is also used as a material for shirts.
Flannelette. Very soft and fluffy fiber. Thanks to the convenience and comfort of wearing, pajamas and flannel underwear are sewn from it. Such fabric will look out of place at a formal event.
How to care for cotton clothes
The list of popular cotton fabrics is huge: in addition to what was mentioned above, several dozen more varieties can be distinguished. No matter how different they are, caring for each thing can be reduced to basic rules.
We take out all the items from the pockets: it will be unpleasant to get the soaked paper, and even more unpleasant if the ink from it remains on the white shirt.
We clean clothes from stains, soak them in a special product if necessary.
We check that all the fasteners are fastened, and that the clothes themselves are turned inside out. This will eliminate the risk of breaking buttons or lightning.
We sort clothes by color: in no case should you wash white clothes with black or colored ones. The latter may shed, and your favorite thing will deteriorate.
Cotton fabrics can be loaded into the washing machine. If the fabric is too thin or you value its color, it is best to wipe it off by hand.
Temperature range: when washing, cotton clothes must be washed at 30-40 degrees. White trousers and shirts require several times hotter water.
To know exactly how to handle a thing, always look at the icons indicated on the tags.You can get acquainted with the meaning of each here.
Rinse in lukewarm water: avoid extreme temperature fluctuations when washing.
We dry only in those places where direct exposure to the sun’s rays is excluded.
The main thing is not to overdry the cotton fabrics. If this unpleasant phenomenon cannot be avoided, then sprinkle lightly with water before ironing.
When ironing, use the cotton or cotton setting on the iron.
When storing, do not worry about moths – for her, cotton items are completely inedible.
Choosing clothing for sports from cotton
Pure cotton sportswear is a controversial option. And that’s why. Despite the many positive characteristics (the skin “breathes”, comfortable to wear, easy to care for, quickly absorbs sweat and odor), such things wear out very quickly during strength training.Most often, other materials are added to the raw materials to increase performance.
If you want to buy sportswear, then pay attention to the Stayer company. She offers to buy items containing natural cotton. Why choose this particular brand of clothing? In addition to excellent quality at an affordable cost, you get:
stylish design solution;
convenience and reliability in all weather conditions;
Who will wear these clothes?
professional athletes and beginners;
to corporative clients.
Why Trust Stayer?
This brand is the official partner of the Russian Freestyle Federation.
At the Olympics in South Korea, athletes will represent the country in the outfit of this company.
The quality of the products created by the company has been marked by many awards, among which the “Best Sports Product of the Year” award (2016) occupies an important place.
In this article, we examined such a concept as cotton, found out what kind of material it is, and sorted out a description of several varieties. We also paid attention to the rules of caring for products made from natural linen and gave an example of a company that uses cotton in clothing.
What you need to know about cotton
What is cotton
Humanity has been growing cotton for over 5000 years.Under natural conditions, cotton is a perennial plant that can reach ten meters in height and grow for over 10 years. Specially grown cotton trees are slightly different from wild ones. They only grow for one year, and the shrub itself is only one meter high to facilitate collection of bolls. Each capsule contains about thirty seeds, distributed in 4-5 compartments. Each fiber is one plant cell from a seed skin 15-25 mm thick in the form of a hollow tube twisted around its axis.This, by the way, explains the poor thermal conductivity of cotton. As the fiber matures, it gets stronger, the cellulose content in it increases to 95%. It is the fiber, increasing in volume, that “explodes” the cotton bolls, after which the harvest begins.
Depending on the length of the fiber, the yarn made from it is divided into short-fiber (up to 27 mm), medium-fiber (30-34 mm) and long-fiber (up to 60 mm).
Since the 19th century, thanks to the Industrial Revolution, cotton has become the world’s number one textile fiber.
When assessing the quality of cotton at a mill, three criteria are taken into account.
- Fiber length: it ranges from 10 to 60 mm depending on the type. The longer the cotton fibers, the better their properties, and hence the threads. Cotton from Egypt has long fibers, reaching over 32 mm. And the Australian cotton Pima Supima has fibers from 34 mm.
- Cotton varies in color from white to yellowish. The whiter it is, the easier it is to whiten it completely for dyeing or printing.Therefore, whiter cotton is more in demand.
- Fiber purity is also a quality criterion.
Advantages of cotton compared to other fabrics
Cotton has excellent hygroscopic properties. Cotton fiber can absorb up to 20% moisture of its weight, but remain dry to the touch, hold up to 65% of water, without giving it away in the form of drops. It is due to this property that cotton is often used for the manufacture of bath textiles.Please note that nearly all care labels on your bath towels and robes state that they are cotton. Note also that when wet, the strength of the cotton fiber does not decrease, but, on the contrary, increases by 15%.
Due to the structure of the fibers, cotton has insulating properties. Therefore, it can keep the air heated from contact with the body and retain heat in the cold season and, conversely, insulate when it is hot.
We also like cotton because it can withstand high temperatures: ironing with a hot iron and even boiling.
Cotton does not build up static electricity.
The disadvantages include its relatively low wear resistance and possible shrinkage or deformation.
Cotton and Polyester
To reduce the imperfections of cotton, polyester is added to it. Depending on the percentage of cotton and polyester in textiles, its characteristics change slightly: not only disadvantages are reduced, but also the most important advantages – absorbent properties and a feeling of comfort from the material.That is why we use only 100% high quality cotton in Tkano products. We try to reduce the disadvantages of natural cotton by using the best raw materials, and not by adding synthetics. It is thanks to the high quality of the original material that Tkano textiles withstand many washes and do not deform, do not fade and are durable.
Certain types of cotton fabrics
It is not surprising that over several millennia of using cotton, mankind has come up with many fabrics from this material.To make the conversation about types of fabrics more substantive, it is necessary to mention Thread counts (TC) – the world standard for calculating tissue density. This is the ratio of threads to 2.54 cm (1 inch). For example, for a fabric with a weave density of 300 threads, the TC will be 118. Each type of fabric has its own TC value.
Chintz is very affordable and cheap, but it deforms after the first washings, quickly fades, wears out and loses its simple appearance.
Coarse calico (70-110 TC) is one of the most common and democratic materials, with a simple appearance, slightly rough to the touch and not very durable.
Poplin (120-130 TC) is more pleasant to the eye and to the touch, it is easy to iron and affordable, although it is quite thin, it can withstand up to 200 washes.
Percale (180-200 TC) – beautiful, dense, pleasant to touch fabric, withstands up to 400 washes, keeps its shape well, looks good on an unmade bed and is suitable for those who sweat during sleep. Differs in a high price.
Satin (from 200 TC) can now be called a Rolls-Royce in the world of cotton fabrics.It is strong and smooth, durable, needs almost no ironing and is very beautiful! Its only drawback is its high price.
One of the main advantages of cotton is its ease of washing. If for cotton clothes, care tags usually recommend 30-40 ° C, then for towels and bed linen it can rise to 60 ° C. But not for all products, so before sending laundry to the washing machine, read what is indicated on the label.
This material is natural, which affects the possible shrinkage of the product after washing (within 3-6%). To avoid this, it is recommended to carry out the first wash in manual mode at a temperature not exceeding 30 ° C.
If, nevertheless, a slight shrinkage has occurred, then this can be corrected. To do this, iron the product with an iron, using the steaming function or sprinkling it with water, while slightly stretching the fibers to the sides.
The wonderful qualities of cotton, for which we value cotton products so much, are due to the very structure of the fiber.The high hygroscopicity and low thermal conductivity of the material is due to the fact that each fiber is the thinnest hollow cellulose tube twisted around its axis. That is why cotton fabrics are ideal for table, bedding, underwear and children’s linen, as well as towels for a wide variety of purposes.
The use of the highest quality raw materials and their careful processing allow the creation of durable cotton fabrics such as poplin, percale and satin.