Cos hong kong store: Bags & Purses – Women

COS – Contemporary Style, Designed To Last – Shop Online


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COS Clothing Shops in Hong Kong

Swedish fashion label COS has four shops in Hong Kong, one of which is located within Harbour City mall (3-27 Canton Road).

COS, short for Collection of Style, is a brand launched in 2007 by fashion house H&M.

The label offers a wide selection of apparel and accessories for both women and men, for customers who are looking for contemporary, functional, and high end designs that are sold at affordable prices.

Each of the COS collections is divided into a number of concepts, featuring wardrobe essentials, reinvented modern classics, and styles incorporating current trends that are made to last beyond the season.

COS apparel is designed by an in-house team that focuses on using natural materials and creating beautiful, minimal features. Even the COS stores interiors worldwide follow these same design aesthetics, resulting in relaxing and enjoyable shopping experiences.

In Hong Kong, you can shop for COS womenswear and women’s accessories in categories of skirts, blazers, jumpsuits, leisurewear, underwear, swimwear, coats & jackets, knitwear, tops, dresses, shirts, trousers, denim, shoes, bags & purses, belts, jewellery, hair accessories, socks & tights, hats, scarves, as well as gloves.

Men’s accessories and menswear range, on the other hand, has trousers, denim, tailoring, leisurewear, underwear, coats & jackets, knitwear, shirts, sweatshirts & tops, t-shirts & polo shirts, shoes, bags & wallets, belts, ties, socks, small accessories, hats, scarves, and gloves.

Part of the COS range are is their collection of childrenswear for boys and girls, featuring dresses & skirts, trousers, tops, knitwear, coats & jackets, and accessories.

COS Clothing Shop Locations in Hong Kong

COS Harbour City
3-27 Canton Road, GW2310, Level 2, Gateway Arcade, Harbour City
Tsim Sha Tsui, Kowloon, Hong Kong
Hours: Monday-Sunday 10am-10pm
Categories: Women, Men, Children
www.cosstores.com

COS Fashion Walk
2-4 Kingston Street, Shop 2, G/F & 1/F, 2-4, Fashion Walk
Causeway Bay, Hong Kong
Hours: Monday-Sunday 11:30am-10pm
Categories: Women, Men
www.cosstores.com

COS IFC Mall
8 Finance Street, Shop 1063, IFC Mall
Central, Hong Kong
Hours: Monday-Sunday 10am-10pm
Categories: Women, Men
www.cosstores.com

COS Queen’s Road
74 Queen’s Road Central
Central, Hong Kong
Hours: Monday-Saturday 10:30am-10pm, Sunday 10:30am-9pm
Categories: Women, Men, Children
www.cosstores.com

COS has an official, global brand Facebook page, which is located at www.facebook.com/cos.

The Facebook page is a great place to learn more about the available, latest COS collections, their advertising campaigns, collaborations, events, and much more.

How to Buy from the USA COS Online Store

USA COS Online Store: Overview

COS is a Swedish clothing store that offers womenswear, menswear, and childrenswear. The wide collection has been growing to include more styles and the latest fashion. From casual to business, the store offers all kinds apparel including suits, pants, and swimwear. With Big Apple Buddy’s personal shopping service, you can now buy direct from the COS online store anytime, anywhere.

USA COS Online Store: The Products You Can Buy

Looking for a unique jacket? The Cape with Zip Hood of the COS collection is the perfect look that combines modern and chic with comfortable. It’s an oversized fit that remains casual but stylish and allows you to wear whatever you want underneath. The cape keeps you warm during those chillier days but with the lightweight padding, it never feels like you’re wearing too much!

Don’t you just love dresses with pockets? The COS Silk Blazer Dress is one of a kind as it combines the best of both worlds when you get a dress and blazer in one! The loose style of this open dress is an ideal option whether you’re going for casual or more chic look. It has neat flap pockets that will be convenient when you need to carry your essentials. Best of all, it will easily match with the rest of your outfit.

Get the classic look with the COS Long Coat of the men’s collection! You get a chic European look from this simple but elegant coat. It’s a comfortable fit, with a straight cut and silky lining that is soft to the touch. When you need to take your essentials with you, this coat has front as well as hidden pockets. Whether you’re going for casual or business, this long coat can make or dress up your outfit.

USA COS Online Store: International Shipping

Unfortunately, the USA COS online store does not currently offer international shipping. However, Big Apple Buddy, your personal shopper, can help you buy products direct from the official USA COS online store and ship them to your doorstep, no matter where you are in the world.
We offer international shipping to over 110 countries including Australia, Austria, Azerbaijan, Bahrain, Belgium, British Virgin Islands, Brunei, Bulgaria, Canada, Chile, Costa Rica, Croatia, Czech Republic, Denmark, Estonia, Fiji, Finland, France, French Polynesia, Germany, Gibraltar, Greece, Greenland, Hong Kong, Hungary, Iceland, Indonesia, Ireland, Israel, Italy, Japan, Jordan, Kuwait, Latvia, Liechtenstein, Lithuania, Luxembourg, Macau, Malaysia, Maldives, Malta, Marshall Islands, Mauritius, Monaco, the Netherlands, Netherland Antilles, New Zealand, Norway, Oman, Poland, Qatar, Romania, San Marino, Saudi Arabia, Serbia and Montenegro, Seychelles, Singapore, Slovak Republic, Slovenia, Spain, South Africa, St. Lucia, Sweden, Switzerland, Taiwan, Thailand, the UAE, the UK, Vatican City, and Vietnam.
If you would like to buy from the USA COS online store, simply let us know which items you would like to order (by filling out the form below) and we’ll get back to you with a free international shipping quote within 24 hours!

Hong Kong SAR – COS CA

Hong Kong, 74 Queen’s Road Central

74 Queen’s Road Central, Hong Kong
The Pottinger
HK Hong Kong
Hong Kong SAR
T: +852-35807938
View Map

Opening Hours
Mon 10:30 AM – 9:00 PM
Tue 10:30 AM – 9:00 PM
Wed 10:30 AM – 9:00 PM
Thu 10:30 AM – 9:00 PM
Fri 10:30 AM – 9:00 PM
Sat 10:30 AM – 9:00 PM
Sun 10:30 AM – 9:00 PM

Kids
Men
Ladies

Hong Kong, No. 2-4 Kingston Street, Causeway Bay, Hong Kong

No. 2-4 Kingston Street, Causeway Bay, Hong Kong, Hong Kong
Fashion Walk
0000 Hong Kong Island
Hong Kong SAR
T: +852-28872397
View Map

Opening Hours
Mon 11:00 AM – 9:00 PM
Tue 11:00 AM – 9:00 PM
Wed 11:00 AM – 9:00 PM
Thu 11:00 AM – 9:00 PM
Fri 11:00 AM – 9:00 PM
Sat 11:00 AM – 9:00 PM
Sun 11:00 AM – 9:00 PM

Men
Ladies

Hong Kong, Shop 1063, Level 1, ifc mall, 8 Finance Street, Central

Shop 1063, Level 1, ifc mall, 8 Finance Street, Central, Hong Kong
IFC MALL
– Hong Kong Island
Hong Kong SAR
T: +852-31534400
View Map

Opening Hours
Mon 11:00 AM – 9:00 PM
Tue 11:00 AM – 9:00 PM
Wed 11:00 AM – 9:00 PM
Thu 11:00 AM – 9:00 PM
Fri 11:00 AM – 9:00 PM
Sat 11:00 AM – 9:00 PM
Sun 11:00 AM – 9:00 PM

Men
Ladies


Hong Kong, Shop 118, Level 1, Pacific Place, 88 Queensway

Shop 118, Level 1, Pacific Place, 88 Queensway, Hong Kong
Pacific Place
– Hong Kong
Hong Kong SAR
T: +852-27487044
View Map

Opening Hours
Mon 11:00 AM – 9:00 PM
Tue 11:00 AM – 9:00 PM
Wed 11:00 AM – 9:00 PM
Thu 11:00 AM – 9:00 PM
Fri 11:00 AM – 9:00 PM
Sat 11:00 AM – 9:00 PM
Sun 11:00 AM – 9:00 PM

Men
Ladies

Hong Kong, Shop 2310, Gateway Arcade, Harbour City, 3-27 Canton Road

Shop 2310, Gateway Arcade, Harbour City, 3-27 Canton Road, Hong Kong
Harbour City
HK Kowloon
Hong Kong SAR
T: +852-21179433
View Map

Opening Hours
Mon 11:00 AM – 9:00 PM
Tue 11:00 AM – 9:00 PM
Wed 11:00 AM – 9:00 PM
Thu 11:00 AM – 9:00 PM
Fri 11:00 AM – 9:00 PM
Sat 11:00 AM – 9:00 PM
Sun 11:00 AM – 9:00 PM

Kids
Men
Ladies

Hong Kong, Shop 238, 2/F, City Plaza, 18 Tai Koo Shing Rd, Quarry Bay

Shop 238, 2/F, City Plaza, 18 Tai Koo Shing Rd, Quarry Bay, Hong Kong
City Plaza
0000
Hong Kong SAR
T: +852-25600013
View Map

Opening Hours
Mon 11:00 AM – 9:00 PM
Tue 11:00 AM – 9:00 PM
Wed 11:00 AM – 9:00 PM
Thu 11:00 AM – 9:00 PM
Fri 11:00 AM – 9:00 PM
Sat 11:00 AM – 9:00 PM
Sun 11:00 AM – 9:00 PM

Kids
Ladies


Hong Kong, Shop 390-391, Phase 1, Sha Tin Centre Street

Shop 390-391, Phase 1, Sha Tin Centre Street, Hong Kong
New Town Plaza
HK Sha Tin, New Territories
Hong Kong SAR
T: +852-39745554
View Map

Opening Hours
Mon 11:00 AM – 9:00 PM
Tue 11:00 AM – 9:00 PM
Wed 11:00 AM – 9:00 PM
Thu 11:00 AM – 9:00 PM
Fri 11:00 AM – 9:00 PM
Sat 11:00 AM – 9:00 PM
Sun 11:00 AM – 9:00 PM

Men
Ladies

Hong Kong, Shop LG1-36, Festival Walk, 80 Tat Chee Ave,

Shop LG1-36, Festival Walk, 80 Tat Chee Ave,, Hong Kong
Festival Walk
– Kowloon
Hong Kong SAR
T: +852-31051900
View Map

Opening Hours
Mon 11:00 AM – 9:00 PM
Tue 11:00 AM – 9:00 PM
Wed 11:00 AM – 9:00 PM
Thu 11:00 AM – 9:00 PM
Fri 11:00 AM – 9:00 PM
Sat 11:00 AM – 9:00 PM
Sun 11:00 AM – 9:00 PM

Kids
Men
Ladies

Hong Kong, Shop no.

LG2-201, 201A, 202, K11 Musea, 18 Salisbury Road

Shop no. LG2-201, 201A, 202, K11 Musea, 18 Salisbury Road, Hong Kong
K11 Musea
HK Tsim Sha Tsui, Kowloon
Hong Kong SAR
T: +852-35860066
View Map

Opening Hours
Mon 10:00 AM – 10:00 PM
Tue 10:00 AM – 10:00 PM
Wed 10:00 AM – 10:00 PM
Thu 10:00 AM – 10:00 PM
Fri 10:00 AM – 10:00 PM
Sat 10:00 AM – 10:00 PM
Sun 10:00 AM – 10:00 PM

Men
Ladies

AustraliaAustriaBahrainBelgiumCanadaCzech RepublicDenmarkFinlandFranceGermanyGreeceHong Kong SARHungaryIcelandIrelandIsraelItalyJapanKuwaitLatviaLithuaniaLuxembourgMainland ChinaMalaysiaNetherlandsNew ZealandNorwayPolandPortugalQatarRomaniaRussiaSaudi ArabiaSingaporeSlovakiaSloveniaSouth KoreaSpainSwedenSwitzerlandThailandTurkeyUnited Arab EmiratesUnited KingdomUnited States

Aesop Harbour City Facial Room

VITA L14 1415

Beauty / Personal Care

American Eagle Outfitters

OT L3 LCX5-7

Fashion

APM Monaco

GW L2 2332A

Watches, Jewellery & Accesories

APM Monaco

OT L3 LCX Kiosk

Watches, Jewellery & Accesories

Audemars Piguet

OT L2 OT283

Watches, Jewellery & Accesories

Auto Shop

OT L3 LCX Kiosk

Watches, Jewellery & Accesories

BEYORG® | Beyond Organic

GW L3 3227

Beauty / Personal Care

Boucheron

OT L2 284

Watches, Jewellery & Accesories

Buccellati

GW G G312

Watches, Jewellery & Accesories

BVLGARI

GW G G126

Watches, Jewellery & Accesories

Cartier

OT L2 OT287

Watches, Jewellery & Accesories

CHANEL Watches and Fine Jewellery

OT L2 OT203

Watches, Jewellery & Accesories

Chaumet

OT L2 205A

Watches, Jewellery & Accesories

CHAUMET

OT L2 OT205A

Watches, Jewellery & Accesories

CHOPARD

OT L2 OT205

Watches, Jewellery & Accesories

CHOW TAI FOOK

OT L2 OT207-8

Watches, Jewellery & Accesories

Christian Louboutin Beauty

HH L2 201

Beauty / Personal Care

City Chain Primo

OC L3 322

Watches, Jewellery & Accesories

Daniel Wellington

OT L3 LCX Kiosk

Watches, Jewellery & Accesories

De Beers Jewellers

OC L1 141

Watches, Jewellery & Accesories

DEVIALET

OC L3 311

ElectronicsHome & Lifestyle

Diamanti Per Tutti

OT L3 LCX Kiosk

Watches, Jewellery & Accesories

diptyque

GW L2 2410

Beauty / Personal CareHome & Lifestyle

Elegant Watch & Jewellery

OT L2 OT286

Watches, Jewellery & Accesories

Emperor Jewellery

OT L2 OT282

Watches, Jewellery & Accesories

Emporio Armani Watches and Jewelry

GW L3 3305A

Watches, Jewellery & Accesories

eslite spectrum Tsim Sha Tsui Store

GW L

Department StoreHome & Lifestyle

Face College Medical Laser Center

VITA L8 814

Beauty / Personal Care

Fossil

GW L2 2108A

Watches, Jewellery & Accesories

FRANCK MULLER

OT L2 OT285

Watches, Jewellery & Accesories

FRED

OT L2 OT214A

Watches, Jewellery & Accesories

G-shock Casio

OT L2 OT231

Watches, Jewellery & Accesories

Georg Jensen

GW L3 3222A

Watches, Jewellery & Accesories

Glashütte Original

GW L2 2230

Watches, Jewellery & Accesories

Global Timepieces

GW L3 3219

Watches, Jewellery & Accesories

Gucci Timepieces & Jewelry

OC L3 3AA

Watches, Jewellery & Accesories

Homme Plisse Issey Miyake

OC L2 238

Fashion

HSBC

OC L3 351-60

Banking / Medical Services

Hublot

OT L2 OT211

Watches, Jewellery & Accesories

Infantry

OT L3 LCX Kiosk

Watches, Jewellery & Accesories

INNIU

GW L2 2108

Watches, Jewellery & Accesories

IWC Schaffhausen

OT L2 OT210

Watches, Jewellery & Accesories

Jaeger- LeCoultre

GW G G219

Watches, Jewellery & Accesories

Jaquet Droz

OC L3 302

Watches, Jewellery & Accesories

Just Gold

GW L3 3305

Watches, Jewellery & Accesories

Lane Crawford

HH G, L1, L2, L3 G01, 101, 201 & 201A, 301A,330&331

Department Store

Les Merveilleuses LADURÉE

OT L2 OT202

Beauty / Personal Care

LightMAC Medical Skincare Centre

VITA L9 901 & 915-6

Beauty / Personal Care

LONGINES

OC L3 321

Watches, Jewellery & Accesories

Masterpiece by King Fook

GW L3 3326A

Watches, Jewellery & Accesories

Messika

OC L2 237

Watches, Jewellery & Accesories

MIKIMOTO

OT L2 OT208A

Watches, Jewellery & Accesories

Monica Vinader

OT L3 OT310B

Watches, Jewellery & Accesories

Montblanc

OT L2 OT209

Watches, Jewellery & Accesories

MUJI

OC L4 407, 415-9

Department StoreHome & Lifestyle

PANDORA

GW L3 3306B

Watches, Jewellery & Accesories

Piaget

OT L2 OT206

Watches, Jewellery & Accesories

Pleats Please Issey Miyake

OT L3 OT306A

Fashion

POMELLATO

GW L2 2343B

Watches, Jewellery & Accesories

Poppis

OT L3 LCX Kiosk

Watches, Jewellery & Accesories

Prince Jewellery & Watch

OC L3 315B – 319 & 366-7

Watches, Jewellery & Accesories

Prince Jewellery & Watch

OT L2 OT281 & 283

Watches, Jewellery & Accesories

Qeelin

GW L2 2343A

Watches, Jewellery & Accesories

Ralph Lauren Childrenswear

OT G OTG13

Kids & Family

RedLine

GW L3 Kiosk 3E

Watches, Jewellery & Accesories

ROLEX

OT L2 OT278-80

Watches, Jewellery & Accesories

SABON

OT L3 OT309B

Beauty / Personal CareHome & Lifestyle

Shichida Educational Institute (HK) Limited

VITA L6 610-3

Home & Lifestyle

Sulwhasoo SPA & Beauty Lounge

VITA L8 805-6, 807-13

Beauty / Personal Care

Swarovski

GW L2 2413

Watches, Jewellery & Accesories

Swatch

OC L3 312

Watches, Jewellery & Accesories

TAG Heuer Boutique – Ocean Terminal

OT L2 OT213

Watches, Jewellery & Accesories

THANN Sanctuary

VITA L10 1010-1

Beauty / Personal CareHome & Lifestyle

The Groom Shoes Repair and Polish

GW L2 2208A

Home & Lifestyle

Tic Tac Time

OT L2 OT231A

Watches, Jewellery & Accesories

Tiffany & Co.

OC L2 241

Watches, Jewellery & Accesories

Time + Style

OT L3 LCX Kiosk

Watches, Jewellery & Accesories

TISSOT

OC L3 339 & 339A

Watches, Jewellery & Accesories

TUDOR

OT L2 OT276-7

Watches, Jewellery & Accesories

UNIQLO

GW L3 3231-2

FashionHome & LifestyleKids & Family

VACHERON CONSTANTIN

OT L2 OT288

Watches, Jewellery & Accesories

Van Cleef & Arpels

OT L2 OT204

Watches, Jewellery & Accesories

Yves Saint Laurent Beaute

HH L2 201

Beauty / Personal Care

ISBN Magazine —Of COS

Convey COS in three words or ideas.

The idea behind the brand is of course high quality, high design quality and affordable price. That’s the main concept. Quality comes in all the areas we work in; how we design our clothes, how we design our stores. That’s more about the actual concept. In three words: modern, functional and timeless …

How many consumers know COS has anything to do with H&M?

It’s varied. We never shy away from that fact. We’re super proud of it. But, whether or not the customers recognize that depends on how much they want to know or look into the brand.

How many stores do you currently have?

We just opened our 52 in our 12th market, Warsaw in Poland. Other confirmed stores for this year are: Vienna, a concession in Galaries Lafayette Lyon, Gothenburg in Sweden, Bologna in Italy and our first store in the Middle East, opening in Kuwait with a franchise partner this autumn. As always, we’re looking at new locations and want to surprise our customers with more openings in 2012.

I was surprised to discover you do childrenswear. How closely does the aesthetic follow the adult offering?

The chidren’s wear range mainly consists of men’s and women’s designs which are adapted to suit children. It’s really a ‘mini-me’ collection. Obviously you have to adapt certain styles to suit children and to make them appropriate but otherwise the aesthetic of the range does tend to follow women’s and menswear quite closely.

COS has a strong attachment to design, art, architecture. Was that a conscious choice from the start or did it develop as you went along?

I think originally when all the trends were crazy, we looked into a lot of architecture, art and design, as to how to create our collections. It was a way for us to give back in a way. It developed quite organically. The inspiration has always been in the background. We work with Frieze Art Fair, specifically the Frame section, which encourages younger emerging galleries and artists. From Frieze we invite young artists from different cities and give them the freedom.

You’ve recently been doing a tie-up with London’s Clifton Nurseries? COS has green fingers too?

A lot of it is just what we like to do. Customer experience is so important to us. Design is relevant. People who come to the store should have a good shopping experience. We should stimulate the customer. Clifton Nurseries is a very private, undiscovered place. We thought, gosh, wouldn’t it be nice to celebrate the launch of spring by having flowers and potted plants in the spring. We did collaborate last spring with Clifton Nurseries in our Regent Street store and the customer response was amazing. The smell, the feel, the greenery made people very happy. The Chelsea Flower show was happening too so we celebrated that in the window. We like to build up these relationships. And this was a great way of bringing nature into the city.

Who has designed your HK store on Queen’s Road?

The first COS store, the concept, the colours, was William Russell. He had the original idea, and in time, the store has built from there. We have architects in our team in London for all the stores. Each and every market has a similar feeling and theme, but we try to incorporate some local feeling into the store.

COS collaborated two/three years ago with Hong Kong-born, London-based blogger Susanna Lau, aka, Susie Bubble. She did some windows for your London stores. What surprises, discoveries came out of that?

It was the first external collaboration we’d done. It was a different take. We had the idea of inviting her in and doing our windows. We were really happy with the result and it was very on-brand. It was nice to have somebody talk about our great quality yarns. It was the first time we’ve allowed anyone to do our windows, and show what they wanted to show. The design team we’re also happy at how much effort we expend. We look at every market individually, to see how we want to talk to the customer. We also worked with other bloggers in different countries. We’ve done a series of events in different countries, many of them very different.

Which sort of examples would you cite?

We have worked with certain organisations, bloggers and young artists to create window displays for our stores across Europe. In 2010 the blog Selectism http://www.selectism.com/ created an exhibit for our Berlin stores. Last year students from the Royal Academy of Art exhibited in our London stores, and the small interiors and lifestyle magazine Apartamento, created a window for our Madrid and Barcelona stores.

Are bloggers becoming more influential than conventional editors?

We do our thing. We are happy to be represented in whichever form of media, online or offline. As far as influence goes with bloggers, it’s undoubtedly a more youthful influence they have. Susie and Tavi [Gevinson] dress in a way that’s quite avant-garde, that experimentation stage is interesting at that age. But will online have the same relevance as print? We don’t know. There will always be a case for both.

At COS, we’re always looking in a COS way. We print our own magazine, pay attention to the quality of paper, tactility, different types of paper. Print media is super relevant. We love it so much we do our own version of it. Our magazine is only available in stores, it’s not like you can buy it. Again, that’s about inspiring the customer. There was a great interview with a lady who does voiceover for London Underground recently. The magazine showcases elements of the collection and gives some intellectual stimulatlion.

It was an unexpected coup getting Neneh Cherry in the current magazine.

We were so chuffed we got her.

Does that mean we can expect Eagle-Eye Cherry next?

Wait and see.

What’s the greatest misconception about COS.

That we are based in Stockholm, because we’re part of the H&M Group. Our Head Office is London. Anything to do with what you see, touch, feel at COS, comes purely from our London office. Our design team, cutting, marketing, building, architects, everything is done in-house, everything is directed through us.

How many designers?

We have 14 designers. Martin [Andersson] head of menswear, and Karen [Gustafsson] head of womenswear, between them they have 14 designers. They are very international. Based in London, we have a very international pool of talent, from places like the Royal College of Art, etc, the office is relevant from a design perspective to have such an international staff.

And how many buyers work for COS?

In the head office in London we have 16 buyers across womenswear, menswear and childrenswear.

Do people know COS in Hong Kong?

It’s hard to say. Like all new markets, it’s never easy. The response has been fairly positive. International travellers and fashion media know us, they have an idea. From a customer perspective, we always hope there’s a level of awareness. But we’re not 100 per cent sure, and it will undoubtedly be lower in this market, until the store is opened and people start to shop the product.

You’re not yet in North America, and your product is not available to buy online there. Will that change anytime soon?

So far it’s available electronically in countries where we’ve launched COS stores. As with any retail store, there’s a whole series of considerations. We’re still fairly young, five years old as of last month. We’d like to expand to more markets soon, but first we have to get the stores established in new markets.

Average age of COS customer versus H&M?

I think we are quite a different product. As a brand it’s hard to give an age. Internally, we talk more about the individual person, somehow who is probably very aware, much more than their age. It’s not about their age. We appeal to a more ageless customer. The way its worn is the difference between a mum and a daughter.

You’re more subtle and more sophisticated, no?

I agree. Of course there is crossover. But that’s also the modern customer, more open to going into different types of stores, particularly middle market brand as opposed to high luxury brands.

How will you keep the below-the-radar COS name sticky in Hong Kong, a city so over the radar?

We always look into new ways of communicating. It doesn’t just have to be in Hong Kong. We’re always trying to find new ways, in a COS way. But I’m sure we can find our way here too.

There’s no Facebook, Twitter, Pinterest?

No.

I read H&M is launching a luxury brand. What can you tell me about that?

All the brands work independently. We probably know as much as you do to be honest. We read, like you did, about And Another Story, but we don’t know more. We don’t know where in the market place that’s going to sit.

COS to open first store in Austria

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  • COS to open first store in Austria
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    90,000 André Fu creates installation for COS presentation in Hong Kong

    André Fu creates a “modern Asian” installation for the COS presentation in Hong Kong

    Hong Kong designer André Fu installed glass cubes and a miniature Zen garden on one of the city’s pillars to create a presentation space for the fashion brand COS.

    Studio Fu AFSO designed the installation for the first brand presentation in seven years, which took place last night at the top level of Hong Kong Central Ferry Terminal 4.

    “COS invited me to create a special installation to capture the place where the brand is located in the context of modern Asia,” said Fu Dezeen.

    The lower deck of the two-story pier still functions as a terminal for ferry passengers bound for nearby Lamma Island, while the empty upper deck is now used for events.

    Fu and his team took the place to create the COS Urban Landscape, transforming a long, narrow floor plan into a series of small rooms.

    “This is meant to be a journey,” Fu said. “Guests can walk through different parts of the facility, which will be scattered throughout the pier itself.”

    Upon arrival, visitors entered the Cube, a glass structure supported by a white metal frame that was actually three meters wide and four meters high.

    Located in the gray-colored lobby, a green bridge with glass sections on both sides ran across the center.

    In the next area, large pier windows were used, where visitors descended a series of ramps set in a strip of white steps lined with grass.

    Sheets of tinted vertical glass stood at each step next to the first part of the ramp, after which an L-shaped bridge between the transparent glass walls provided an alternative route.

    Another enclosed space followed, with surfaces painted the same dark gray as the first lobby.

    “The key color we have in the entire installation is cool gray,” Fu said. “We also overlayed two other shades of gray, so together you can get a lighter and darker shade.”

    Moss-covered spheres, placed on a bed of white pebbles, occupied a circular depression in the floor, which Fu described as his interpretation of a Zen garden, a traditional Japanese rock garden.

    The last spot at the end of the pier was used to present the latest COS collection. Models in the brand’s clothes walked through a couple of cubes – one transparent and the other mirrored – against the backdrop of Victoria Harbor lights.

    “The installation is designed to capture the contemporary Asian spirit within which the presentation is taking place,” Fu said.

    More than 45 people took more than 45 days to install structural and decorative elements that were fabricated off site, assembled and tested before being delivered to the site.

    Previously, COS has chosen not to show its collections in catwalk presentations since the first exhibitions since its launch in 2007.

    In an exclusive interview with Dezeen, Managing Director Marie Honda said the brand prefers to share its new models directly with customers through its website and print magazine.

    Breaking with the tradition of this event, COS chose Hong Kong from the international fashion centers of London, Paris, Milan and New York to present its collection and local designer Fu to create the installation.

    90,000 H&M Group gradually introduces all its brands to the Russian market

    COS and & Other Stories stores open in St. Petersburg.

    Subsidiaries of the Swedish H&M Group – Weekday, & Other Stories, COS and ARKET began to actively develop in Russia only last year.Then the online stores COS, Weekday, Monki, & Other Stories and ARKET were launched. Offline points Weekday and & Other Stories were opened. So far, only one brand of the Swedish company is not represented in Russia – A Found.

    Sewing on time: sportswear brands anticipating high demand

    Light industry

    Sewing on time: sportswear brands anticipating high demand

    The first and until recently the only Russian COS store opened in Moscow in 2018.

    The point in the Northern Capital will be located at 59 Bolshoy Prospekt PS, where H&M Home and & Other Stories will also open there.

    Valery Trushin, Head of Research and Consulting at IPG.Estate, believes that this could become a starting point for luxury brands to leave Bolshoy Prospect, PS The “medium” and “medium plus” segments are replacing. However, this cannot be called a negative factor.

    Natalia Kireeva, head of research at JLL in St. Petersburg, notes that over the past 2 years, there has been a significant rotation of tenants on the Petrogradskaya side and a number of well-known brand stores have opened, for example UNIQLO.As a result, the prestige of the location has increased significantly. “While rental rates in street retail were declining in 2020, they grew only on Bolshoy Prospect PS,” the expert adds.

    Director General of the “Trends Laboratory” Elena Ponomareva believes that the COS brand will definitely find its audience in St. Petersburg, since they have presented basic items for more than one season. In addition, the company uses recycled fabrics, works in the trend of conscious consumption and care for nature, which is now quite popular with consumers.

    “Everything will depend on how many points the company opens. One is not enough. It is unlikely that COS will be developed as actively as H&M, because the price segment is significantly higher. In addition, H&M is more youthful, and the COS audience is still not only youth, but also 45 and above “, – emphasizes Ponomareva.

    Forest fashion: the main trends in stylish clothes for a country holiday

    Fashion

    Forest fashion: the main trends in stylish clothes for a country holiday

    She also notes that the position of the H&M Group in the Russian market is very strong.Their stores can be found in almost every shopping center in the country’s major cities. Therefore, the generation of COS profits can occur precisely at the expense of the parent brand.

    Recall that in the fall of 2020, the Swedes closed their flagship stores H&M and Monki on Nevsky Prospekt (see “DP” No. 148-149 dated 21.10.2020). In St. Petersburg, there are now 10 H&M stores, four more H&M Home and three Monki.

    Daria Zaitseva

    All articles of the author

    January 15, 2021 8:04 am


    610

    Select the fragment with the error text and press Ctrl + Enter

    90,000 Hong Kong topped the rating of cities in demand among retailers

    According to the research “Retail chains: the degree of business globalization” 2013
    of the year prepared by CBRE, Hong Kong is the most active market
    retail real estate, which attracts many more new members than
    any other city.

    CBRE’s 6th Annual Survey Covers 320 Largest International Trade
    networks in 200 cities around the world. The report says that in 2012 retailers entered
    to a large number of markets, with at least one new retailer appearing in
    81% of cities.

    Hong Kong has become the most demanded city – 51
    a new retailer, and not only the prestigious fashion brands that were
    the main players in this market. New market entrants are mainly
    European companies, but among them there are also companies from the USA, Japan and
    Korea.

    Comments by Peter Gold, Managing Director of Retail Real Estate,
    region Europe, Middle East and Asia, CBRE: “Hong Kong provides retailers with
    the opportunity to earn on the emerging middle class of the population and tourists with
    mainland China. Hong Kong is often used as a launching pad
    for brands entering this region, although nowadays more and more
    retailers go directly to the markets of Chinese cities. While in 2012
    year, the market leaders were luxury brands, retailers from other segments,
    such as Pierre Cardin, Forever 21 and Cos last year opened their first
    shops in Hong Kong “.

    Last year, retailers were mainly targeting developed markets, although
    five emerging markets entered the top twenty. Kiev, on the market of which
    39 new players added, finished second, Sao Paulo (25 new players),
    Iasi (19), Muscat (17) and Ho Chi Minh City (15) were also in the spotlight.

    Europe became the most demanded region with 49% of new players; behind
    it is followed by Asia (24%), the Middle East and North Africa (11%). Latin
    America, North America and Asia Pacific attracted 9%, 7% and
    less than 1% of new market participants, respectively.

    Valentin Gavrilov, Director of the Market Research Department of CBRE in Russia: “With
    from the point of view of the presence of leading international retailers, Moscow is
    mature market, ranking 4th in the world along with New York. Moreover, in
    2011-2012 we observed a relatively low supply of new
    quality areas in shopping centers.

    In combination with a low current vacancy, as well as a shortage of good space in
    street retail, the listed factors created objective difficulties for the
    more new players to our market.In 2013, we are likely to
    we will see a continuation of the current situation, and an increase in interest is most likely only in
    2014 “.

    “The main thing in minimalism is functionality” – Style – Kommersant

    On November 2, COS (part of the portfolio of the Swedish concern H&M Group) will finally appear in Russia: the first store of the brand will open its doors, which will be located on the second floor of the main atrium in the Afimall City shopping and entertainment center in Moscow. The first rumors of a launch in Russia appeared two years ago, but instead the flagship H&M was opened at the proposed location in the Actor gallery.COS was founded in 2007 and has quickly gained popularity among the creative industries who prefer simple “anonymous” clothing with geometric cuts and reasonable average prices. “Kommersant Style” learned from the managing director of COS Mary Honda, how relevant the emergence of an adherent of Swedish minimalism is for Russian realities.

    Mary Honda, Managing Director COS

    – The first question asked by everyone who is familiar with the brand: why have you been away for so long? Don’t you think it’s too late to enter the Russian market? Your loyal audience has been traveling to Europe for so long, each time visiting the brand’s stores.

    – You can look at the situation in different ways, and, as you said, we are really often asked this question. Today we are present in many countries around the world, but we still have a lot of uncovered spaces. As for the time, it seems to me that the best time is right now.

    – Why?

    – Because we are already known as a brand, we have a great team here and a great location. Everything is going very well right now.But, as you said, in general our client is very international. He travels frequently. This gives us confidence that there is our client in Russia. Moreover, our European COS team is already familiar with it.

    – At the same time, are you familiar with the current economic situation in Russia?

    – When COS started in Europe in 2007, the economic situation was also not very favorable, so we are already familiar with these conditions. By and large, throughout its existence, COS has worked and developed in a world with not the best economic situation.Our main mission is that we offer our client quality and great design for affordable money. This, probably, became the key to the development of COS in not the most favorable conditions.

    – How do you see a Russian client?

    When we talk about our clients, we never mean age or where they live – it’s rather a general attitude.

    COS Campaign, Fall-Winter 2018 Collection, directed by Vivian Sassen and featuring Karen Elson at The Kivick Art Center

    COS Campaign, Fall-Winter 2018 Collection, directed by Vivian Sassen and featuring Karen Elson at The Kivick Art Center

    COS Campaign, Fall-Winter 2018 Collection, directed by Vivian Sassen and featuring Karen Elson at The Kivick Art Center

    COS Campaign, Fall-Winter 2018 Collection, directed by Vivian Sassen and featuring Karen Elson at The Kivick Art Center

    First of all, this is a general awareness and knowledge in the field of culture – and not even necessarily in the world of fashion.It could be interior design, or what we just talked about is economics. But mainly, of course, we focus on clients interested in the world of fashion. Another important trait of our client, as we see it, is confidence. In what he invests in, what he buys, what he wears. And this is the attitude that we see among clients in all markets where we are present, and today it is 40 countries.

    – How did you study your Russian target audience?

    – We have our Russian team. We do marketing research, meet a lot of people. We also look at what places our target audience visits, and Moscow is such an amazing city in this regard. There are so many interesting places, events, great opportunities and an incredible layer of culture.

    – If we are already talking about Russian culture, why did you choose Afimall for the start, and not some historical location?

    – We hope we can do both.I think Afimall is just the beginning for us as a brand in Russia. In other cities, we always try to bring variety to the choice of the location of our stores. There are many ways to explore the city, including using historic buildings.

    – As far as I know, you have shops in historical buildings in Florence, in Vienna …

    – Yes, but it always takes a certain amount of time. In Italy, for example, this was not our first store.Before we found the perfect location in Florence, we managed to open several stores elsewhere in Italy. Therefore, in Russia we do not want to rush.

    – What will be your strategy in Russia? Are you planning to open stores in cities other than Moscow, for example in St. Petersburg?

    – We hope so. But, as with every new market, it is very important to start with one store and get customer feedback. Of course, we expect that the feedback will be positive and we will be able to develop further – both in St. Petersburg and in Moscow.These are two very different cities, but that’s part of their charm. They have different personalities. In big cities, you have a very well developed fashion retail, and we hope that we can make our contribution.

    COS Campaign, Fall-Winter 2018 Collection, directed by Vivian Sassen and featuring Karen Elson at The Kivick Art Center

    COS Campaign, Fall-Winter 2018 Collection, directed by Vivian Sassen and featuring Karen Elson at The Kivick Art Center

    COS Campaign, Fall-Winter 2018 Collection, directed by Vivian Sassen and featuring Karen Elson at The Kivick Art Center

    COS Campaign, Fall-Winter 2018 Collection, directed by Vivian Sassen and featuring Karen Elson at The Kivick Art Center

    COS Campaign, Fall-Winter 2018 Collection, directed by Vivian Sassen and featuring Karen Elson at The Kivick Art Center

    COS Campaign, Fall-Winter 2018 Collection, directed by Vivian Sassen and featuring Karen Elson at The Kivick Art Center

    COS Campaign, Fall-Winter 2018 Collection, directed by Vivian Sassen and featuring Karen Elson at The Kivick Art Center

    COS Campaign, Fall-Winter 2018 Collection, directed by Vivian Sassen and featuring Karen Elson at The Kivick Art Center

    COS Campaign, Fall-Winter 2018 Collection, directed by Vivian Sassen and featuring Karen Elson at The Kivick Art Center

    COS Campaign, Fall-Winter 2018 Collection, directed by Vivian Sassen and featuring Karen Elson at The Kivick Art Center

    – Tell us about your education. As far as I know, you studied Graphic Design at London College of Fashion.

    – It seems to me that I have always been fascinated by design and some kind of creation, but I have always focused on the end customer. The customer has always been my ultimate goal. In general, graphic design is a way to convey your message, it is communication with this very buyer. This was the foundation of my education and remains the core of my professional career.

    – Who is your favorite designer?

    – Oh… This is a serious question … In fact, it is very difficult to single out one designer. We were just talking about the period when I started my professional career in the 1990s, and during this period I was very interested in the field of minimalist design. This design trend began in the 1980s but flourished in the 1990s. The main thing in minimalism is functionality. And in the 1990s, there was a whole galaxy of very talented designers who worked in this style. And it seems to me that their work and style in general are still one of the main sources of my inspiration.It is very difficult to single out one of them.

    – When it comes to the design of COS stores, how was the concept created?

    – From the very birth of the brand, the main idea was that each space is unique. Approaching the work on the new location, we wanted to preserve this uniqueness and preserve the space as much as possible in the form in which it existed before us. We never tear down walls, we never build new ones. We use the space as it was originally. This is always our starting point.Since the founding of the brand, we have worked with the architect William Russell. And together with him, we created the concept of “room within a room”, that is, the layout of the room is preserved, we simply divide the space in a special way.

    – Will a line of household goods be presented in Moscow? It is presented on your website.

    – On the website we do have a small line of household goods, mostly products of our collaborations, for example with HAY, in some stores they are even presented. But this is not our main product. Returning to the previous question, we have always paid great attention to the lounge area in our stores and its design. It is very important for us to have a space in stores where a visitor can sit down, relax, think, be inspired.

    – Why then doesn’t your brand have its own beauty line?

    – We still have a lot of directions that we have not yet explored. I always say that we are a young brand and we need a lot of work to do.It seems to me that well-being as a lifestyle is very popular now, and first of all it is, of course, taking care of oneself. At the moment, a beauty line is not in our plans, but we are now working on finding other brands that specialize in make-up and different scents. We are going to sell these products in our new Coal Drops Store in London, we will have a completely new concept there.

    We want to create a store that is very closely related to art and inspiration.

    COS Campaign, Fall-Winter 2018 Collection, directed by Vivian Sassen and featuring Karen Elson at The Kivick Art Center

    COS Campaign, Fall-Winter 2018 Collection, directed by Vivian Sassen and featuring Karen Elson at The Kivick Art Center

    This will be a new step for us, we will open it in November in London at King’s Cross.

    – Continuing the theme of contemporary art, I know that many companies offer training courses for employees. Do you have any art related courses?

    – As such, we do not conduct educational programs in art, but any collection begins with the idea of ​​the creative director and the team, which then goes through all the design teams, the marketing team, the sales department, etc., so the workflow itself is aimed at learning and education.When creating a collection, the whole team has one starting idea, and then we start working on it together. There are a lot of educational elements in this.

    – Do you have a favorite product from the brand?

    – Hmmm … for the fall-winter season it will probably be light cashmere. We have several oversized models and I think they are perfect for this time of year. Especially if you are traveling.

    – Why aren’t you advertising in the classic fashion industry format? You post all the collections on your website and social networks – that’s probably all.

    – When we started as a brand, we wanted to have a direct dialogue with the client. We try to share with our client collaborations that inspire us – all of this can be seen on our website. Of course, advertising is important too, and I never say never. No advertising is by no means a rule. It just so happened initially that we chose other ways to communicate with clients.

    – What do you think about working with influencers on Instagram?

    – Of course, Instagram is very important to us: we work a lot through it.Also now we are considering the possibility of working with VKontakte. Local social channels are always very important when entering new markets.

    The importance of social media today cannot be overemphasized. It is mainly through them that a dialogue with clients is built.

    – How do you see the future of COS?

    – I think we are still evolving as a brand. Development has always been very important for us. The client changes, his behavior changes. It is especially important to change the format of the dialogue, adjust it to the world in which you live.We think that we can do a lot in expanding the range, in developing concepts. I’ve already talked about the store on King’s Cross. It certainly also refers to the evolution of the brand.

    – Are you planning to support any art projects in Russia? I know that you have done this in other countries.

    – Yes, collaborations are always a natural process for us. In every new country, we start by meeting our client and trying to get to know him as best we can.This is very important for us: we have done a variety of projects and we hope that in Russia we will also have the opportunity to “open doors”. We want to explore the world around us together with our client.

    – What is the most important market for you?

    – It is very difficult to single out one market. We are present in the markets of many countries and it is really amazing when you can enjoy the international atmosphere at work. As for the collection, now it is one for all markets. Each market makes it special, even though it’s the same collection.They visualize, combine, stylize it in different ways. This is the beauty of being in many markets. I travel a lot and when you see how unique a collection becomes depending on the country where it is sold, it’s amazing.

    Interviewed by Elena Kravtsun

    Designer Sultanna Frantsuzova

    In the “Appearance” section, we ask our heroes to choose the set of clothes that they wear most often and tell about it. The shooting takes place in their favorite place in Moscow, which is associated for them with a significant event in their life or simply cheers up.In the next issue – Sultanna Frantsuzova, designer and creator of the Sultanna Frantsuzova brand; she now lives in Hong Kong, but often visits Moscow. We photographed the Sultana in Blagoveshchensky lane.

    Sultanna Frantsuzova

    39 years old

    Orders shoes online and loves free things

    On the Sultanna: dress, muji down jacket and turtleneck, bag, Nixon watch, Jilre Sander Navy shoes, Jilre Sander Navy shoes California Optical.

    About things

    Alexander Wang bag

    I bought it at a sale. I don’t buy things that are more expensive than $ 500. Some accessories, at least. In Hong Kong, there is an Apple Chow store on the island of Aberdeen – this is a ten-storey stock store where huge multi-brands like the Russian Bosco Di Ciliegi carry old collections. Now, however, it has deteriorated: about five years ago you could buy good inexpensive things there, but now they cost some incredible money.Hong Kong is now generally designed for Chinese millionaires who made their money on the production of rat poison (this is such a metaphor for my friends and me), and their wives and kept women who have no aesthetic taste.

    Nixon watch

    My husband gave it to me for my birthday. I love that they are electronic, black and concise.

    Garrett Leight California Optical glasses

    Garrett Leight is the son of the founder of the Oliver Peoples brand.I bought glasses in Germany, I like that they are colorless.

    Rings of unknown brands

    Bought in Tel Aviv. Everyone knows that there are many designers in Israel who make pretty jewelry. Their jewelry is all in the same style, but you can find something beautiful. The wide gold ring is a wedding ring, its designer is a good friend of mine. Her items under the Chernoff brand are sold at Click-boutique.

    Shoes Jil Sander Navy

    Bought in the online store.I have a standard size thirty-six, so I never had any problems ordering shoes.

    Turtleneck Muji

    I have these in three colors. I love Muji very much! For me, this concept is like therapy. I can come there to take a look, try on everything ten thousand times, buy all kinds of nonsense, because they always have this nonsense beautiful. Almost everything they do is perfect. And in general, everything that the Japanese do is perfect, from food to cars.At least for me.

    Muji dress

    This dress fits so well that I could not refuse myself.

    Down jacket Muji

    He is four years old, or even more. I have such a standard set of things for Moscow, which my Moscow friend always has. These are warm clothes that I wear only here. And so it turns out that in Hong Kong I have a lot of things, and in Moscow I always wear the same thing.A friend recently told me: “Sultanna, take off this coat already, I see you in it for five years in a row.” And now I put it on to spite him.

    Style and shops

    In Hong Kong, things from any online store are delivered in five to seven days, so I love ordering shoes and accessories. Recently I often buy clothes in Muji and COS, especially knitted jersey. There is nowhere else special, except in Zara, but there is only a very base like turtlenecks.

    To be honest, I don’t feel like buying clothes, because I have three hundred and fifty samples hanging in the studio.Sometimes there is a crisis, I want to buy something, and then I say to myself: “What am I doing? I have a lot of things for free! ” My clothes and other designers’ belongings are about 50-50 in my closet. Since I now live in a warm, humid climate, I don’t really like heels and so on. There you need to have 35 T-shirts, light skirts and light leather sandals. Asian designers love to make free size clothes that look equally good on people with different shapes. I wear such things too.

    I do not need to comply with the
    dress code, and lately
    I just put on comfortable clothes

    I take clothes quite simply, I don’t really bother about what I will wear today.I really don’t have time for bows. I don’t have to follow the dress code, and lately I’ve just put on comfortable clothes, but of course I don’t look like a “boy in pants.” This is when girls think that comfortable clothes are jeans, T-shirts and sneakers. I love dirty shades, faded, a little washed out – used, as they say, but I do not make up a wardrobe by colors. And I also love all sorts of dresses (I have plenty of them): from light viscose, cotton in flowers, polka dots, in a box.I put all this on with sports shoes. It looks pretty cute. On the island where I live, there are a lot of Englishmen, Australians, you know how they are dressed. And if it happens that I go out once a year somewhere in heels, then I look like a fool among them.

    About the city

    I like to come to Moscow: here I have friends and just close people, who are very few in Hong Kong. And then, I lived here, a lot in my life happened in this city, so to say that I do not like Moscow would be rather stupid and strange.Although I don’t like the fact that in Moscow you have to devote the whole day to one thing. In Hong Kong, I can manage to apply for a visa in a day, go to the doctor, go to the bank and open an account there, pick up the child from school and do a lot of other useful things. By the way, a Schengen visa can be obtained there in two or three days, and here I will wait for her for ten days.

    About ten years ago I left here, since then everything has changed for the better in Moscow. I love that people are fighting cars, that there are fewer advertisements, that there are no such terrible sausages on the streets, and so on.There are, of course, some downsides, but progress is noticeable. I can live anywhere: in Moscow, and in Hong Kong, and in Honduras. I have a child growing up in Hong Kong, and there is no particular need to move back, although here I have a lot to do. It seems to me that I live everywhere at the same time. For example, we are now from Hong Kong leading the process of opening a store in Yekaterinburg. Isn’t it lovely? For me, a ten-hour flight is no longer a question at all.

    I sat on this scooter in a dress, helmet and heels, and everyone looked at me and my husband

    Of course, I love Chistoprudny Boulevard, Patriarch’s Ponds – nothing new.I have never been to Gorky Park, about which they talk so much now. I’ll go there, probably in the spring – suddenly I like it there too. And here, in Blagoveshchensky lane, I lived. More precisely, my husband lived here, and I – opposite, on Chayanov Street, in the apartment of actress Miroshnichenko, then we moved to him. We were one of the first to ride a scooter here, when they first appeared in Moscow. I sat on this scooter in a dress, helmet and heels, and everyone looked at me and my husband. It was such a circus! We were even told: “Guys, they saw you today on a scooter on Tverskaya!” It was youth.And this house has a history, many nice people live here, it seems that Maya Plisetskaya also lived here somewhere. There used to be a cafe Le Gateau, and my husband and I loved to have breakfast there. All the sellers here knew us, everyone was familiar. Many memories are associated with that period of life.

    Photos: Mark Boyarsky

    How the COS brand taught us to love minimalism and contemporary art

    “In the COS style” – today they talk about minimalist, architectural cut clothing. What could be the biggest success indicator? Minimalist chic, sometimes flirting with brutalism, with an immoderate craving for art, architecture and design, is the DNA that creative director Karin Gustafsson gave to the H&M brand.

    When the first COS store opened in London in 2007, no one expected such a take-off, but the brand quickly gained a loyal following around the world. It is not only Russians who try to visit COS when they travel to Europe. Before the brand appeared in the United States (and this was in 2014), American fashion editors considered COS stores to be a must-see, writes Fashionista. Of course, today COS is loved not only by fashion industry workers – 10 years later, the brand has 200 stores in more than 30 countries around the world.

    The idea of ​​the brand, which Karin Gustafsson has embodied in clothes, is not limited to the quality of fabrics, simplicity and precise lines. It quickly became clear that its creators are interested in contemporary art, and this interest is deeper than simply comprehending artistic ideas in collections.
    Already in 2010, the Swedish label supported the Frieze contemporary art fair, then there were collaborations with the British-Japanese design duo Studio Swine, designer Oki Sato and architect So Fujimoto and participation in Milan Design Week.

    By inviting artists and giving them carte blanche or supporting their exhibitions (for example, the brand sponsored an Agnes Martin exhibition at the Guggenheim Museum in New York), COS show a strong desire to popularize contemporary art. The brand began to release collaborations with art figures at a time when this was not yet a common place.

    In April 2018, COS will present an installation by the American artist Philip Smith III in Milan. The art project will be located in the garden of the Isimbardi Palace and will run from 17 to 22 April, admission is free.

    90,000 Brands that are absent or few in Russia

    More and more foreign clothing brands are appearing in Russia, but some are still lacking. We have collected worthy brands that have not yet been presented in our stores: take a look at them on vacation abroad if you are looking for something new and unusual. If you prefer to shop online, all the stores on the list have shipping.

    USA, Asia, Europe

    MUJI

    Japanese minimalism: charming and functional household items, linen shirts and dresses, raincoats and indestructible suitcases
    Where to order: shopotam.com, euromail.ru

    USA, Europe

    Urban Outfitters

    Multi-brand summer clothes: dresses with small flowers, platform sandals, sports shorts for the city, cycling shorts of all colors and tops with puff sleeves
    Where to order: pochtoy.com , euromail.ru

    Great Britain, Germany, Denmark

    Arket

    The premium version of H&M has everything from the right cotton shirts to fish dishes in the form of cabbage leaves
    Where to order: arket.com

    Europe, Scandinavia

    Weekday

    Monki’s closest relative, with a decent mens section, mesh dresses, great denim choices and ridiculous prices
    Where to order: asos.com

    USA, Europe, Asia

    & Other Stories

    Ladies from Instagram pages: braided bags, white blouses, sandals with thin straps, white denim, fringed jackets and mesh underwear
    Where to order: asos.

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