Cheap cotton clothing: Is Your Clothing Toxic? | Goop


Is Your Clothing Toxic? | Goop

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Clearing our kitchens, makeup bags, and medicine cabinets of toxins has opened our eyes to many of the ways we’re inadvertently exposed to carcinogens and endocrine disruptors on a daily basis, from cleaning products, to perfume and personal care. And as it turns out, we also need to look inside our closets.

It’s not a small problem: Clothing manufacturers coat their wares in seriously toxic chemicals at several different stages, from coloring fabrics to finishing pieces, explains clean-fashion pioneer Marci Zaroff. (Never mind the significant environmental impact, or the human cost of underpaid workers in factories where most clothing is made.) Zaroff explains that the systemic nature of toxins in clothing often means that trying to wash them out of the clothes we buy is like trying to “wash” pesticides out of conventionally grown strawberries: Practically impossible.

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The fashion space lacks a unifying regulator, like the USDA or the FDA, and the process of making clothes is complex and layered, so there are plenty of places it can go wrong (and frequently does, Zaroff says). That said, there are a lot of manufacturers getting things right, and a few certifiers making bold steps—below, Zaroff outlines the good, the bad, and the really really bad—and how to clean out your closet for real:

A Q&A with Marci Zaroff


What toxic chemicals should we be most worried about in our clothes?


Conventional cotton is grown with genetically modified seeds and sprayed heavily with Roundup (in which the primary ingredient is glyphosate, linked to cancer) and other toxic pesticides—and these persist in the fabric even after manufacturing. Many textiles also contain chlorine bleach, formaldehyde, VOCs (volatile organic compounds), PFCs (perfluorinated chemicals), ammonia, and/or other harmful chemicals. Add to that heavy metals, PVC, and resins, which are involved in dyeing and printing processes.

Glyphosate Herbicide in cotton growing Cotton textiles Carcinogenic; potentially
linked to autism
Chlorine Bleach Whitening and stain removal Natural fiber/cotton
processing (like denim)
Asthma and respiratory
Formaldehyde Mainly used for
wrinkle-free; also shrinkage;
carrier for dyes/prints
Natural fabrics like
cotton, or anything
that’s been dyed
or printed
VOCs Solvents used in all parts
of textile supply chain,
particularly for printing
Finished textiles,
especially printed
(natural and synthetic)
Off-gassing, which is a huge
issue for workers. VOCs
cause developmental and
reproductive system
damage, skin/eye irritation,
and liver and respiratory
problems. Some VOCs are
PFCs Creating durable water
resistance; as stain repellant/
Finished textiles,
especially printed
(natural and synthetic,
especially uniforms and
outdoor clothing)
bio-accumulative (builds up
in bloodstream),
persistent, and toxic in the
Flame Retardants
Used to stop clothes from
Required on children’s
Neurotoxins, endocrine
disruptors, carcinogens,
Ammonia Provides shrink resistance Natural fabrics Absorbed into lungs;
can burn eye, nose, throat
Heavy metals
(lead, chromium
VI, cadmium,
For dyeing; chromium VI is
used in leather tanning and
antimony is used to make
Finished textiles,
especially dyed
and/or printed
(natural and synthetic)
Highly toxic; can cause
DNA/reproductive issues,
damage blood cells, kidney, liver;
environmental damage
Used in printing Printing inks/processes Endocrine disruptors

Data from: Greenpeace Detox Campaign; European Chemicals Agency; Chemical Safety Facts


Are certain fabrics more or less problematic?


There are toxic chemicals behind treatments that make clothing wrinkle- or shrinkage-free, flame-resistant, waterproof, stain-resistant, mildew-resistant, or cling-free. All fabrics can accept these toxic finishes, so to avoid them, you need to specifically select products that haven’t been chemically finished.

Toxic surfactants called NPEs (nonylphenol ethoxylates) are commonly used as detergents in textile processing. When you wash these clothes, NPEs are released into the water, where they break down into nonylphenols—endocrine-disrupting chemicals that you are exposed to, and then which accumulate in the environment via the water supply and are highly toxic to fish and ocean wildlife.

My favorite fabrics are GOTS-certified organic cotton and wool—free of pesticides, herbicides, NPEs, and GMOs, and dyed without harmful chemicals such as chlorine bleach, formaldehyde and heavy metals.

I also love Tencel (which I have renamed “ECOlyptus”), which is made from the cellulose extracted from eucalyptus—a renewable resource. The eucalyptus is broken down using a non-toxic, recycled solvent, then manufactured in a closed-loop system (where all by-products are used in the process). Always choose Tencel over rayon or bamboo textiles, both of which are created using heavily toxic chemicals and processes, leaving just traces of the original fiber source.


How are these chemicals regulated? Does regulation differ for allergens versus generally recognized toxins?


Not enough! The magnitude and multitude of toxic chemicals in the fashion and textile industries is out of control. Even though some carcinogens are regulated (for example, formaldehyde, linked to cancer, is regulated in the US), most brands are still manufactured overseas, where regulation is far behind. And only the most toxic chemicals are regulated in the US, which means there are a huge number that are unregulated but likely to cause allergic reactions.

Chemicals are regulated at the federal and state levels. TSCA (Toxic Substances Control Act), which has recently been reformed, regulates across the country, but state regulations vary widely. Since federal regulation is lacking on most levels, some states have chosen to enact dramatically stricter chemical regulations. In California, for example, Prop 65 and the Safer Consumer Products Regulations go much further than federal rules to protect safe drinking water and encourage manufacturers to find safer alternatives to harmful chemical ingredients.


Are there any certifiers of note that police this?


BlueSign and OEKO-TEX are standards that address and help to eliminate the harmful substances in textiles, increasing environmental health and safety. Both focus specifically on toxic chemicals that are added to many garments during the manufacturing process. Many brands also self-police, and issue their own restricted-substance lists.

While OEKO-TEX and BlueSign are making great progress on the toxicity front, the Global Organic Textile Standard (GOTS) takes things a step further by considering the fiber source and other layers of production—it’s really the platinum standard for a truly sustainable textile, from the farm to the finished product.


How can we avoid purchasing and supporting companies that use toxic chemicals to treat their clothing?


Look for GOTS, OEKO-TEX and Cradle to Cradle Certified products. Cradle to Cradle, an initiative that came out of William McDonough’s now-classic book, measures material health, as well as social justice, material reuse, renewable energy, and water stewardship, and they have a fashion-specific vertical.

Also look at brand websites to understand their chemical policies. This year, Target released a chemical-reduction policy with the goal of full ingredient transparency (including fragrances) for beauty and cleaning products by 2020; by 2022 they will remove PFCs and flame retardants across their product lines. Other mission-driven brands that are very active in pursuing safer and more ethical manufacturing practices include Outerknown, Stella McCartney (both Kering brands), Patagonia, Mara Hoffman, Eileen Fisher, Prana, and Coyuchi. Truly transparent companies will make their fiber and chemical strategies easily available on their websites.


How important is it to wash your clothes before wearing them?


It is very important! What we put on our bodies is just as important as what we put in our bodies, and many of the dyes and finishes added to conventional textiles contain chemicals that are known skin irritants. Many people think of cotton as “natural,” but between the pesticides and herbicides, chlorine bleach, and toxic finishes, even “natural” fiber clothing isn’t so natural. Formaldehyde (it’s in much of the clothing made overseas) is a known carcinogen (and less critically but significantly, it’s also a skin irritant). Consumers are particularly susceptible to rashes from harsh chemicals used in making athletic clothing, underwear, and socks because sweating is involved, opening the pores and allowing the body to absorb more chemicals.


Do these chemicals persist over time? Should we be worried about them in vintage clothing, for example?


In many ways, buying vintage is the best way to attack the problem of waste in fashion—the most sustainable piece is one that doesn’t have to be made in the first place. Additionally, most older clothes are much less toxic than what’s being produced today—chemical use in textile manufacturing wasn’t as ubiquitous until the last fifty years or so. That said, germs and bacteria (including mold) can collect on old clothing, so stick to vintage that’s well-preserved, and clean it before you wear it, like everything else.

People often ask me if clothes that are made conventionally become safer after many washes, and to some extent that’s true, since you scrub toxic finishes off of fabrics every time you wash them. But beyond the obvious problem that those chemicals are then released into the environment, there are many toxins that are embedded in the fiber in a systemic way that you can never truly be rid of. It’s sort of like thinking you can wash the pesticides off of conventionally grown strawberries—the story is much more complex.


What’s the role of organic textiles in this conversation?


Organic textiles—specifically GOTS-certified, meaning organic from farm to finished product—are a huge part of the solution. The methodology of organic fiber agriculture, like that of organic food, builds and protects our earth’s ecosystems, and benefits consumers, farmers, and manufacturing workers. It also supports practices to reduce climate change. Certified organic cotton is grown GMO-free, is never treated with fungicides, synthetic pesticides, or fertilizers, and uses 71 percent less water and 62 percent less energy than conventionally produced cotton. Conventional cotton represents less than 3 percent of the world’s agriculture, yet accounts for 25 percent of the most harmful insecticides and 10 percent of the most toxic pesticides used on the planet. Sadly, in China, where many of today’s textiles are produced, you can often tell what colors are being dyed in the local factories by the colors of the rivers nearby. In fact, 20 percent of freshwater pollution globally comes from textile treatment and dyeing. Most consumers also don’t realize that 60 percent of a cotton plant goes back into the food stream as feed for dairy or for oils for many packaged products. If a product is GOTS-certified, it is also free of heavy metals, chlorine bleach, formaldehyde, and aromatic solvents, making it free of carcinogens and other toxic chemicals, as well as many allergens.


What are the most important ethical and environmental changes we should demand from our favorite brands?


The worst and most hazardous chemicals are used in conventional textiles, so buying certified GOTS, Cradle to Cradle, and/or OEKO-TEX are the best ways to take action. It is imperative that we encourage our favorite brands and retailers to build chemical reduction strategies (with the support of OEKO-TEX and/or BlueSign if needed), especially in their dyeing and processing supply chains. Encourage brands to find ways to reduce chemical-, energy-, and water-use in manufacturing, and to collaborate with one another to eliminate hazardous chemicals before they get into the supply chain.

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You can combine cotton and rayon clothing & accessories to get the greatest discounts.
Your discount is figured on the total number of cotton and rayon items we ship, not how
many of each type, style or size. Mix and match them to get the best discount.

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17 Best Cheap Online Clothing Brands — Affordable Fashion to Shop

amazon, hm

The Good Housekeeping Institute is known for helping you find the best products for the best price. Just because something is affordable doesn’t mean it’s the best deal — cheap products that immediately fall apart will cost you more in the long run. Our experts in the Textiles Lab have found the best affordable pieces that’ll last season to season as cheap clothing brands are not all created equal.

Also, affordable clothing doesn’t have to mean “fast fashion,” which refers to the overproduction of clothes that typically just end up in a landfill. The best way to reduce the damaging environmental impact of the fashion industry is to keep your clothes year after year, avoid over buying and shop mainly secondhand — it’s also the best way to get your favorite brands at a fraction of the cost! To clean out your closet in an eco-friendly way, try to either sell the items on a resale site, give them away to your friends, recycle them or donate to a reputable local charity.

Avoid spending your whole paycheck on wardrobe staples and new styles with the best cheap clothing brands and sites to shop in 2021:

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Best Cheap Clothing Brand on Amazon

Women’s Jersey Standard-Fit Ballet-Back T-Shirt Dress

Daily Ritual


With excellent return policies, Amazon fashion brands make it easy and convenient to shop affordably and quickly. Daily Ritual has a wide variety of dresses, shirts, skirts and more to fill a whole wardrobe. This jersey T-shirt dress has over 2,000 rave reviews and is available in 10 stylish shades. Reviewers say this is the ultimate versatile summer dress, easy to style up or down. 

  • Convenient shopping experience
  • Excellent return policies
  • Thousands of rave online reviews
  • Some reviewers find the fabric “clingy”

Best Cheap Clothing Brand for Basics

Supima Cotton V-Neck Short Sleeve T-Shirt

Every stylish shopper knows classic basics are the key to any functional wardrobe. Uniqlo has soft tees, tanks, socks, bralettes and undies that won’t break the bank. They also offer trendier pieces that are all low-priced and easy to style. This ultra soft Supima cotton V-neck tee starts at just $15 in sizes XXS-XXL and seven shade options. 

  • Super soft materials
  • Simple, flattering silhouettes
  • XXS-XXL size range
  • Fewer bold, colorful options

Best Professional Cheap Clothing Brand

Pull-on Lyocell-blend Pants

H&M Conscious
hm. com


While H&M is generally affordable, try the H&M Conscious collection for options that are both low cost and made with more sustainable materials. Unlike some pricey sustainable collections, most of the items are under $50. There are many professional styles available including blazers, trousers, and these sleek lyocell trousers. 

  • Uses sustainable materials
  • Most items are under $50
  • Work place appropriate styles
  • The sustainable collection doesn’t have as many options as the rest of the site

Best Cheap Denim Clothing Brand

721 High Rise Skinny Women’s Jeans

Levi’s Secondhand

$35. 00

Levi’s jeans are known for being long lasting and a quality investment with a higher price tag. Levi’s recently launched their own resale site with a wide variety of popular styles available at a much lower price point. Unlike most resale sites, Levi’s Secondhand accepts returns and exchanges.

  • Accepts returns and exchanges
  • Same popular Levi’s designs at a discount
  • More limited size options

Best Cheap Formal Clothing Brand

Ada Gown

Rent the Runway
renttherunway. com


For a special occasion like a wedding or black tie event, avoid shelling out hundreds of dollars on a dress you’ll only wear once by using Rent the Runway instead — you can rent designer dresses and accessories for either four or eight days. RTR also offers memberships where you can choose a certain number of items each month that’ll be shipped directly to your door. 

  • Much more affordable than buying a new outfit
  • Membership options
  • Easy to use platform, according to testers
  • Styles sell out, so reserve far in advance

Best Cheap Clothing Brand for Designer Bags

Ponyhair Shoulder Bag

Tory Burch
The Real Real

$135. 00

If designer brands call your name but your wallet says no, try The Real Real, a resale site specifically for designer goods. There are clothing items and jewelry, but the bag selection is the best. Current available designers include Tory Burch, Chanel, Prada, Gucci, Michael Kors and many more. Because The Real Real verifies each bag’s authenticity, you won’t be duped by a knock-off! 

  • Huge range of designer options
  • Beautiful packaging
  • Massive discounts than if purchased new
  • Not all items are returnable

Best Trendy Cheap Clothing Brand

Women’s Sleeveless Hem Knit Dress

A New Day
target. com


Many head to Target for groceries and home decor, but on your next trip, check out the fashion section for great deals on trendy pieces. Target has also done amazing collaborations with high end designers such as LoveShackFancy, Philip Lim and Christopher John Rogers, offering designer pieces at an affordable price point. Plus, they have great petite and plus options too. 

  • Convenient store options
  • Designer collaborations
  • Petite and plus sizing available

Best Cheap Clothing Brand for Families

Printed Sleeveless Soft-Knit Cross-back Romper for Girls

Old Navy


Avoid having to head to multiple stores or sites to get everything you need for the whole family with Old Navy. This brand has women, men, children, toddlers, babies, maternity, and gender neutral sections. Reviewers rave that the affordable children’s clothes are stylish and comfy and temper-tantrum free! 

  • Great adult and children options
  • Gender neutral section
  • Reviewers are impressed at the trendy selection

Best Cheap Resale Site for Favorite Brands

Viscose A Line Skirt

Kate Spade

$40. 00

Poshmark is the ideal resale site to find your favorite brands at a major discount.  There are tons of available styles from popular brands like Kate Spade, Lululemon, Free People and more. The site makes it easy to search by brand and even filter by size. Just note that there’s usually a small shipping fee depending on the weight of the item. 

  • Tons of styles from popular brands
  • Filter by sizes
  • Sell your own clothes on the same site

Best Personalized Cheap Clothing Brand

Custom Tank Top


$23. 95

Etsy is a platform where shops offer vintage or custom clothes and home goods. Personalized tops are some of the most popular items on Etsy. With the option to customize the shirt style, text, font and color, you have complete creative control to design your own masterpiece. At just $24 for a customized piece, this is a total steal too. 

  • Vintage and customizable options
  • Personalize clothing items easily
  • Ideal for bachelorette parties, family reunions and other group activites
  • Return policy depends on the seller

Best Cheap Clothing Brand for Activewear

High Waisted Printed Leggings

Z by Zella


Nordstrom Rack is a great site to shop designer goods at a discount. Although the selection isn’t as consistent as the Nordstrom site, Nordstrom Rack has a surprisingly robust activewear section with top tested brands like Z By Zella, Nike and Adidas. Plus, the site features reviews and comments from tons of shoppers. 

  • Feature top tested brands
  • Excellent reviews from shoppers
  • Popular brands available for less
  • Less of a selection compared to Nordstrom

Best Cheap Resale Site for Unique Finds

Outoflove Gold Red Cherry Huggies

Depop is a resale site popular among Gen Z teenagers for having unique, trendy finds. You can search by brand or keyword and then filter by size when shopping for clothes or shoes. Pro tip: Depop lets you follow your favorite resellers, so it’s easy to keep up with new styles available. 

  • Can follow certain resellers
  • Trendy, unique finds
  • Easy to filter by your size

Best Cheap Swimwear Brand

Women Falbala High-waisted Bikini Set

Many quality swimwear brands can cost well over $100, but Cupshe suits have thousands of rave reviews and cost under $30. Reviewers love the thick, compressive material, saying it’s “extremely flattering” and “looks so pretty on.” Available in 19 shades, this high waisted ruffle bikini set has a built-in bra and adjustable straps for excellent support up top. 

  • Thousands of rave online reviews
  • Compressive, flattering material
  • Supportive tops
  • Follow the care label instructions closely

Best Cheap Jewelry Brand

Puffed Small Hoop Earrings



For everyday and statement pieces alike, Madewell’s jewelry section has tons of hidden gems. While the brand’s more popular for their denim shop, Madewell fans love the brand’s hoops. With trendy yet wearable necklaces, bracelets, rings and earrings, you’re sure to find a style (or many!) that you love. 

  • Mimic much pricier styles for under $25
  • Everyday and statement pieces
  • Also has an excellent denim selection
  • Sterling silver is more malleable than other metals

Best Plus Size Cheap Clothing Brand

Elbe Shirt

Universal Standard


When it comes to size inclusivity, no brand is more successful than Universal Standard. The brand offers sizes 00-40 in all of their styles, so plus size shoppers aren’t left with a smaller shopping section. Although a bit pricier than other brands, reviewers are impressed with the high quality for the reasonable price and especially love the option to see each garment on a model similar to their body type. 

  • Sizes 00-40 available for every item
  • High quality material
  • Range of items from activewear to professional outfits
  • Bit pricier than other brands

Best Cheap Footwear Brand

Gia Sneaker

Kelly & Katie


Any type of footwear from sneakers to heels can be found for an affordable price at DSW. The sale section online and in stores is unmatched with huge markdowns consistently. These stylish, comfy sneakers from Kelly&Katie are under $25. Reviewers recommend signing up for emails to receive even more discounts.

  • Huge sale section
  • Tons of promotions online and in store
  • Top brands on sale
  • Shipping costs for orders under $50

Best Cheap Clothing Brand for Intimates

Wild Side Lace Padded Plunge Bralette

Acing our evaluations in our latest bralette test, Aerie bralettes were popular for being supportive and comfortable while also feeling sexy too. With options ranging from $10-50, there are styles you and your wallet will love. Testers especially loved the brand’s padded lace bralettes because they didn’t flatten them out and were cute enough to peak out from sweaters or tops. 

  • Top performer in latest bralette test
  • Under $50 options
  • Lace styles are especially popular

Emma Seymour, Good Housekeeping Institute
Product Testing Analyst, Textiles, Paper and Plastics Lab
Emma Seymour is a test analyst in the Textiles, Paper and Plastics Lab at The Good Housekeeping Institute where she evaluates fiber-based products ranging from bedding to clothing.

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Blank T-Shirts | Cheap Polo Shirts

Blank T Shirts

At we continually strive to bring you the best selection in wholesale blank t-shirts. We pride ourselves on providing a large diverse selection from a wide array of manufacturers. From crew necks to V-necks, from 100% cotton to 100% polyester, from cheap blank t shirts to the most cutting edge fashionable long tail tees we have wholesale t shirts to fit every project. With over thirty five hundred different varieties from eighty five different manufacturers blankstyle has you covered!

Cheap Polo Shirts

Blankstyle has a large selection of wholesale polo shirts to fit both your budget and your project needs ranging from cheap to high end. We pride ourselves on carrying the largest selection of brands with many different fits, and fabric types to choose from. For the largest selection of cheap polo shirts online look no further.

Wholesale Shirts, Blank Apparel, and other Blank Clothing

Comparatively Blankstyle has some of the lowest blank apparel prices online. T-shirts and polo shirts are a great staples, however we realize that your line can’t thrive on wholesale t-shirts alone! For that reason we have added a huge selection of wholesale blank apparel and other blank clothing to supplement your brand. From blank hoodies, jackets, pants and tank tops to wholesale hats and totes we have full line blank apparel, hats and bags to fit all of your branding needs. At pricing is based on how much you buy not who you are. This means you do not need to sign up for an account to take advantage of our tiered wholesale pricing. We do not charge you sales tax unless you reside in the state of California. If you do reside in California and you are a tax exempt buyer just let us know as checkout.

Screen Printing, Embroidery & Direct to Garment

Consider our wholesale screen printing or embroidery services as an easy alternative to your normal supply channels when purchasing your blank apparel. While we realize many of our customers either have an existing relationship with or are screen printers, embroidery shops or DIY t-shirt entrepreneurs we also realize that scalability in decoration is important. If you are a screen printer, embroidery shop, or if you are simply already using a local printer consider our decoration services to supplement your existing production. We offer low wholesale prices, wholesale shirts, and fast turn times. So try out our instant quote by adding blank hoodies, blank t-shirts cheap polo shirts and other blank apparel to your shopping cart than visit our decoration page and select your method of decoration, upload your artwork give us a few basic details and we will provide you with an instant quote for the decoration of your choice.

Drop Shipping

If you are interested in wholesale t-shirts or other blank apparel for printing, but maintain your own screen printing relationship we can drop ship to the printer of your choice! If you are printer and not in need of a printing service we can ship wholesale shirts, jackets, cheap polos, and other blank apparel from one of our locations or mill direct for sample or print purposes. Simply enter the ship to address you would like the goods sent to at checkout and we will drop ship to the address of your choice.

Womens Plus Size Athletic Wear by Sport-Tek

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Bella Canvas wholesale blanks show off four new 2021 Color Trends

Bella Canvas wholesale apparel leads the pack when it comes to producing quality garments in both traditional and trendy styles, fits, and colors. One way the wholesale brand stays at the forefront is with its use of color forecasting to … Continue reading →

Custom dad hats to boost your brand and your revenue

Should you buy custom dad hats from Blankstyle to add to your lineup?Heck yes. Why?Because it’s a super easy way to boost your brand recognition! Not only do our cheap custom hats make a good addition to your current merch … Continue reading →

How to identify high-quality cotton clothing

One of the most important prerequisites for creating a long-lasting and sustainable wardrobe is buying high quality clothing. However, in order to be able to put together such a wardrobe, one must be able to evaluate the quality of the fabric. There are vast differences between well-made clothing that will last a long time and fast-fashion products that lose their shape quickly, do not last more than one season, or even cause unpleasant skin irritations. So it’s important to know what distinguishes high-quality clothing from inferior garments and how to recognise these characteristics before buying.

To help you with future purchases, here is an introduction on how to identify high quality cotton clothing. In this article, our focus is on cotton, the main fabric used to create basics and essentials.

Characteristics of high quality clothing?

Before we go into the details of how to find high quality fabrics, it’s also worth describing what quality means and what distinguishes a premium garment from an inferior one. There are several key factors that define quality:

  1. Longevity: A garment should last longer than just a few months. You should not have to worry that your clothes will tear apart when putting them on or taking them off.
  2. Resistance: All garments should keep their shape. Even after many washes, clothing should not wear out, shrink or twist.
  3. Dye: Colours should not fade. Instead, colours should look deep and fresh even after years of wear and washing cycles.
  4. Drape: Everyone prefers fabrics with a natural drape that are used to design flattering clothing.
  5. Comfort: The fabric must feel good on the skin. Nobody wants a scratchy T-Shirt.
  6. Style: Of course, we want clothes that are not only objectively high quality but also subjectively show that quality.

Fulfilling some or all of these requirements costs time but above all money (and ultimately margin for manufacturers). Therefore, it is difficult to discover really good quality at extremely low prices. Of course, it is tempting for most of us to buy an initially great looking piece at a discount price but more often than not differences will appear after the item has been worn and washed.

But there is also another factor: sustainability. Even if quality and sustainable production methods are not always directly related, most sustainable fashion brands also have an ethos that pays extra attention to quality. This is in part because owning a high-quality piece that lasts a long time or even a lifetime is of course more sustainable than constantly buying new clothes and throwing them away (if you want to know more about sustainability, take a look at this other post on how to buy clothing sustainably in our journal).

A Simple Guide To Eco-Friendly Fabrics And Where To Shop Them – VETTA

While studying textiles at Parsons in New York City, one of our founders, Cara Bartlett, gained in-depth expertise on a variety of fabrics used to make clothing. Fast-forward seven years and we have built on that knowledge to develop VETTA’s sustainable and ethical capsule collections.

To us, a simple way that we can all make the world just a little bit greener is by taking five seconds to look at garment labels before we buy something new. But what constitutes a “sustainable” fabric versus one that is toxic to the earth?

We’ve created a one-stop-shop guide that covers some of the most environmentally-sound fabrics on the market and ranked them on a scale from one to ten. For contrast’s sake, we also threw in some less-than-great materials at the end of the list. 

Check out our favorite eco-friendly fabrics and shop each via our suggested brands!


Organic Cotton – VETTA Sustainability Score: 9/10

Why we love it:

  • Made from natural fibers
  • No pesticides or chemicals used
  • Biodegradable
  • Wicks away sweat
  • Breathable 
  • Soft


  • Requires a lot of water
  • Can be pricey

Where to shop it: VETTA, People Tree, Amour Vert


Lenzing Tencel – VETTA Sustainability Score: 9/10

Why we love it:

  • Natural fibers
  • Made from sustainably harvested wood raw materials
  • Requires less waster than cotton
  • Sustainable 
  • Biodegradable
  • Anti-bacterial
  • Soft
  • Machine washable


  • Chemical processing is required to turn fiber into fabric, which is toxic. However, harm is mitigated by the use of closed loop processing with Lenzing Tencel, which recycles the chemicals rather than releasing them into the environment. 

Where to shop it: VETTA


Hemp – VETTA Sustainability Score: 9/10

Why we love it:

  • Natural fiber
  • No chemical processing required
  • Requires less water than cotton (medium amount)
  • Requires little to no pesticides
  • Biodegradable
  • Machine washable


  • Must be imported since it’s not legal to grow in the U.S. 
  • Can be more expensive

Where to shop it: Groceries Apparel, Shift To Nature, Wallis Evera


Linen  – VETTA Sustainability Score: 8/10

Why we love it:

  • Natural fibers
  • No pesticides or chemicals required 
  • Biodegradable
  • Lightweight
  • Breathable


  • Uses a lot of water
  • Wrinkles easily
  • May need to hand wash

Where to shop it: In God We Trust, Hackwith Design House


Silk – VETTA Sustainability Score: 8/10

Why we love it:

  • Natural fibers
  • Requires less water than cotton
  • Biodegradable
  • Luxurious and smooth feel


  • Can be expensive
  • Requires dry cleaning
  • Silk worms are killed, unless it’s vegan silk

Where to shop it: Everlane, Cuyana 


Rayon/Viscose – VETTA Sustainability Score: it depends – 6/10 to 8/10 (see below)

Why we love it:

  • Natural origins
  • Biodegradable
  • Affordable
  • Uses much less water than cotton


  • It is processed with chemicals, so if toxic chemicals are released into the environment, we rate this a 5/10. If the fabric mill processes and disposes of the chemicals properly, we rate this a 7/10.
  • Since this fabric comes from wood pulp, is best if the wood is sourced sustainably (such as Lenzing Viscose, which ensures certain sustainable requirements are met). If it’s Lenzing Viscose, and the fabric mill disposes of the chemicals properly, we rate this an 8/10.
  • If brands are careful about the source and processing of the viscose, it can be a good eco-friendly fabric to use. 
  • It can shrink easily in the wash, so often must be dry cleaned.

Where to shop it:  Reformation


(Non-Organic) Cotton – VETTA Sustainability Score: 7/10


  • Natural fibers
  • No chemical processing
  • Biodegradable
  • Machine washable
  • Wicks away sweat
  • Breathable
  • Soft


  • Requires a lot of water
  • Requires a lot of pesticides, which contain chemicals that can be harmful to people and the planet


Polyester – VETTA Sustainability Score: 1/10


  • Requires less water
  • Easy to care for
  • Affordable


  • Produced from toxic chemicals that are extremely harmful to humans and the environment
  • Sourced from non-renewable resources (oil)
  • High energy consumption during production
  • Produces carbon dioxide
  • Non-biodegradable

Note: recycled polyester would have a higher score


Nylon – VETTA Sustainability Score: 1/10


  • Requires less water 
  • Affordable


  • Sourced from non-renewable resources (oil)
  • Processed with chemicals that are harmful to the environment and humans
  • Non-biodegradable
  • Typically requires acid dying
  • Creates nitrous oxide (a potent greenhouse gas)



The Details

If you want to understand the reasons for each rating more in-depth, we’ve provided some details below. It can get a little complicated, but essentially you want to understand what you are taking from the earth and what you are adding to the earth. There are five main things that go into whether or not fabric is sustainable:

1 – The source of the fiber (natural or man-made/synthetic).

2 – The resources required to create the fiber (water, pesticides, land, energy, carbon dioxide, fossil fuels, etc.) and whether they are renewable.

3 – The process of turning the fiber into yarn (does it use harmful chemicals? how are they disposed of? does it use large amounts of energy?)

4 – The longevity of the fabric (does it last)?

5 – The end-life of the fabric (is it biodegradable)?

Generally, natural fabrics like organic cotton and linen (made from plants) and Tencel (made from sustainable wood pulp) are more sustainable than man-made fabrics like Polyester and Nylon (which are petroleum-based and take hundreds of years to biodegrade). It gets a little tricky because there are always exceptions, but if you understand that little trick it should help. 

We hope this post serves as a helpful guide for the next time you’re internally deliberating over a new piece. When a garment is made using eco-friendly fabrics, that’s a definite pro for the piece in our books!


Indian Clothing, Long Skirts, Shawls, Tunics and Organic Cotton Clothing– Maple Clothing Inc.

Express yourself spectacularly in women’s clothing at great prices. Our new clothing collection features cotton clothes, Shawls and Wraps, Indian clothing and a lot more. You will definitely find something to suit your tastes at maple clothing.


Unique, Trendy Clothing Made Affordable!

Maple Clothing brings you cute summery tops, Indian kaftans and accessories to brighten up your closet. There is something for everyone, for the girly girl and the trendy hipster. Our styles are supremely comfortable with edgy modern trends. We put up new items every week to make sure that your wardrobe remains up-to-date with the best in 100% cotton.


Fashion and Comfort Go Hand in Hand

Our clothes deliver on both counts fabulously.

 These are on trend on runways internationally. But even more importantly these clothes can make you look great and feel great! Buying clothes made out of cotton is the easy and smart way to help the planet.

The Indian long skirts in our catalogue are beautiful, colorful and comfortably bohemian. Magic skirts and wrap around skirts made with Indian embroidery are unique enough to take you through a day out shopping and a dinner with the girls, glamorously.

We also have wide variety of pants and leggings in stock. Pair Indian Patiala pants with a T-shirt. Made from thick, comfortable cotton, these pants can be your best friends on a lazy summer stroll. Indian Leggings or churidars go great with long t-shirts, kurtis and under Indian kaftans.

Maple Clothing has some amazing offerings for you to consider. So go ahead, explore these pages to find clothing that will make you feel amazing inside out. But don’t say that we didn’t warn you, because once you have cuddled in our soft, luxurious clothes, there is no way you are going back to the expensive synthetic fabrics.


Closet Staples For the Trendy You

Nothing beats the summer heat like our white Tees, yoga pants and tank tops available in a variety of colors. A well-kept closet can make a day much brighter. And when you shop at Maple Clothing, you get to add some amazingly unique and beautiful dresses, shirts, skirts and Indian clothes to your wardrobe.

We are sure our offerings will quickly become a favorite for you.

At Maple Clothing our ultimate aim is to keep you happy. If you are not satisfied with your order, you can return it within 15 days. If size is an issue, you can have your order exchanged. We are proud of our superior customer service, amazing prices and fashionably comfortable clothing! Your orders with Maple Clothing ship out the very next day and are covered by our amazing returns and exchange policy. So go ahead, shop big, you know you deserve it!

90,000 what kind of cotton items are sewn for children and adults?

Cotton is a versatile fabric that is used in sewing a variety of underwear and clothing. The main advantage of cotton material is that it is a natural product and meets all hygienic standards. Therefore, clothes made from this fabric are the choice of people suffering from allergic reactions, caring parents and simply rational buyers.

What kind of things are sewn from cotton?

Today, cotton is used to produce underwear, outerwear, and sleepwear.Everyone is familiar with tight jeans and thin cotton shirts, light summer dresses and beautiful blouses, soft children’s undershirts and caps. Also recently, the material has been actively used for the production of suits for men and women. Children’s cotton clothes are even more varied and are made from such cotton fabrics as interlock, terry, kulirka, etc. Cotton clothes look quite impressive, but quickly lose their shape and stretch during the process of wearing.

Lingerie is worth special attention.It is perfect for any season. In summer, it is not hot in it, because the structure of the fabric breathes, and in winter it is not cold, because cotton fibers are able to retain body heat. It is better to choose cotton products in natural colors. It is this material that most often sheds during washing at medium and high temperatures and delivers a lot of trouble.

Wear and care

In terms of socks, cotton is capricious and finicky. It crumples quickly, burns out and has the ability to form pellets, otherwise called pills.It is unlikely that you will succeed in removing such spools imperceptibly.

Washing of cotton products is a separate story. It is necessary to choose low temperature modes, because at high temperatures they sit down by several sizes. They shrink not only during the first wash, but also during all subsequent ones.

However, with all these shortcomings cotton clothes remain the most popular among all segments of the population, as cheap, durable, comfortable and great for both adults and children.

90,000 Scientists invented the cheap refrigerator T-shirt

Engineers-researchers went from nature: they used the properties of infrared radiation of human skin. This is mid-infrared radiation (MIR). It feels like warmth.

A team of inventors from two Chinese universities started from the experience of five years ago American colleagues from Stanford University. They created a cooling cloth from nanoporous polyethylene with a thickness of 45 micrometers – 0.045 millimeters.A tissue as thick as a human hair could possibly reduce body temperature by about 3 ° C. But it raised doubts about its strength and durability.

Engineers Ma Yaoguang from Zhejiang University and Tao Guangming from Huazhong University of Science and Technology decided to create a thicker and more durable fabric. To do this, they took a different approach.

Together with colleagues, they developed a textile from a mixture of polylactide with titanium dioxide nanoparticles embedded in its fibers.The result is a piece of cloth 550 micrometers thick – 0.55 millimeters, ten times thicker than that of American inventors.

This fabric uses chemical bonds to absorb infrared radiation from the body and radiate it out into the environment. It also reflects near-range ultraviolet, visible and infrared light, further cooling the wearer.

“Although it [the fabric] looks like a regular shirt, optically it is a mirror,” says Tao Guangming.

To test the properties of their product, the researchers sewed a tight-fitting vest.Half of it was cut from its cooling fabric, the other from white cotton of about the same thickness.

The graduate student put on a vest and sat on a chaise longue under the bright sun for an hour. When the researchers measured the temperature of his skin, the side of his body under the new tissue was nearly 5 ° C colder, they reported on July 8 in their article published by Science.

The contrast of the temperature of the adjacent parts of the body is clearly visible on the image of the infrared camera. Tao Guangming claims that the graduate student in the vest also felt the temperature difference.

The American inventors of the cooling cloth from Stanford are jealously watching their Chinese colleagues and note that it is necessary to figure out whether the Chinese refrigerator cloth works in a loose-fitting state. And whether she will cool the body during movement, and not only in a calm state, they are interested.

Engineers Ma and Tao have already approached textile manufacturers and clothing companies to reserve space in their warehouses for their fabric. The inventors claim that impregnating fabric with nanomaterials will increase the cost of fabrication by only 10%

“We can mass production of new fabrics.This means that anyone can get a T-shirt out of it for the price of a T-shirt out of old fabric, “says Ma.

In the world, more than five million deaths a year are associated with abnormally low or high air temperatures. If refrigerated T-shirts do hit the mainstream, they are likely to boom in the apparel market in a changing climate.

But it is not yet known whether such constant cooling will only benefit the body, or can cause colds.

We previously reported that scientists at the University of Maryland have created a fabric that will cool the body in the heat and keep it warm in the cold. They also said that the climate strongly influenced the evolution of the human body and brain.

More news from the world of science can be found in the “Science” section of the “Watch” media platform

90,000 20 Kazan showrooms of clothes and accessories worth knowing about

Domestic streetwear, leather accessories and designer wedding dresses.Showrooms differ from stores in that the models presented in them are unique, and the assortment is limited. It is generally accepted that these concept stores are “friendly” places that are rarely found in ordinary shopping centers. In addition to classic fashion collections, domestic streetwear and national brands of Tatar independent designers have recently become popular in Kazan.

Enter has collected 20 popular Kazan showrooms where you can update your wardrobe for the new season without buying mass-market goods.

Domestic streetwear in Rodina

Rodina is a store of domestic streetwear that has recently opened in Kazan. In the showroom you can buy clothes of Russian brands: Sever, Volchok, Yunost, Rustiul, Sword, Zaporozhets, Codered, Anteater, Meedooza, as well as Rodina branded clothes. The main feature of the store is that branded items are sold here at mass-market prices, and in a small area of ​​the premises there are stands not only with anoraks and sweatshirts, but also with various accessories.The chain stores are now actively opening in different cities of Russia – from Dzerzhinsk to Sochi.

Address : st. Profsoyuznaya, 1

Street sportswear at Forever Young Shop

Another streetwear store focused on sports streetwear and skateboarding. Here you can find clothes of the brands “Anchor”, “Zaporozhets”, 1994, “Gosha Orekhov”, “Yunost”, “Sputnik 1985”, “Sword”, TrueSpin, Anteater and many pairs of shoes from Saucony. There you can also buy accessories that complement the ready-made street look and sweatshirts, suitable for active pastime. Address : st. Profsoyuznaya, 34


Anorakis & Skate Caps
Giko is an underground skate brand founded in 2012. Promoting skate culture in Russia and the world, the creators of the store began to sell technical components for boards and streetwear. Here you can find a variety of sweatshirts, anoraks, caps and panamas. In addition, skins, pendants, bearings and skateboard wheels are on sale. There is also a small cafe on the territory of the store – Giko club, where you can eat falafel and drink coffee.The streetwear brand is known not only in Kazan, but also abroad, for example, in Moscow and St. Petersburg.

Address : st. Pushkin 29A

Belt bags and sweatshirts in the “Port” store

Streetwear store “Port” is saturated with a marine theme. In addition to active cooperation with the Moscow brand Yakor, the showroom works with other well-known brands: Sputnik 1985, Volchok, Yunost, Mech, Anteater, Nefontan. Choosing another anorak, you can have a cup of coffee or purchase a set of accessories for a skateboard in a cozy room with sea-green walls.Also here you can find accessories in the form of wallets and covers for documents.

Address : st. Yamasheva, 45

Side2Side Caps & Anoraks

The Side2Side streetwear store has a wide range of branded items. On the shelves you can find clothes and accessories: jeans, backpacks, caps and hats, belt bags, socks, sunglasses and anoraks of such domestic brands as Zaporozhets, Skills, TrueSpin, Amsterdam and sweatshirts with animal prints of the Siberian brand MySiberia. Address : st. Bolshaya Krasnaya, 53

Collections of world brands in Street store

Showroom Street store has long been tested by Kazan street fashion lovers. New collections of clothes and accessories of Russian and world brands regularly appear in the store, and limited lines of designers are also imported. In addition, the showroom employs professional stylists who help to create any image. Lookbooks are also shot in the Street store, which allow you to decide on the selection of the necessary accessories and color schemes. Address : st. Bolshaya Krasnaya, 63

Minimalist collections in the Saint

The Svyataya brand of modern designer clothes, created by Rustem Garipov and Regina Safina in 2013, has gained popularity among lovers of laconic and simple clothes, not devoid of pronounced details. The main principle guided by the creators of the brand is sewing non-flashy monochromatic clothes made in an original cut with straight lines. Taken together, this creates a minimalistic yet sexy look.In addition to women’s collections, the “Saint” also has clothes for men.

Address : st. Victory Avenue, 141 (shopping center “Mega”)

Guipure dresses in Baby doll shop

Baby doll shop clothing and designer jewelry brand was founded in 2010. In addition to ready-made products, the store has the opportunity to order your own dress with a unique design and individual tailoring. Accessories and jewelry of this brand are also handmade. In addition to dresses for going out, weddings and other special occasions, you can also purchase light everyday outfits. Address : st. Levo-Bulachnaya, 24

Brands of independent Korean designers at Corner17

Corner17 is a brand of women’s designer clothing, footwear and accessories, created to ensure that every girl finds her own individual style. The showroom features brands from independent Korean designers and brands such as Zero Gravity, Do Not Doubt, Kiss me moon, EL.ZA.RI, Sintezia and others. Clear and strict lines are inherent in the design of the clothes of this brand, which makes the images elegant, without depriving them of youthful spontaneity. Address : st. Chistopolskaya, 9B

National design from RUKAMI

Rukami is a store and at the same time an association of designers who, when creating their products, experiment with Tatar national themes. This project includes such well-known Kazan brands as Matur and Abau. The main idea when creating clothes and accessories is to popularize Tatar ornaments and generate interest in national design. In addition to Kazan, the project includes Moscow and Perm Tatars, as well as designers from Izhevsk and Ufa.Now the online store is closed for a restart, but the goods of each of the brands can be ordered separately, for example, in their groups on social networks.

Address : st. Kayuma Nasyri, 40

Modern clothes for children in

The concept store for children has just opened. In this showroom you can find fashionable clothes for the little ones. The assortment includes a wide range of backpacks with modern prints, bombers, jeans, as well as dresses and costumes for children’s parties.The store has a delivery service that sends clothes all over Russia.

Address: st. Chernyshevsky, 16

Minimalist Wedding Dresses by Anastasia Anikina

The main activities of the Anastasia Anikina brand are custom-made wedding dresses and ready-made collections of dresses for everyday wear. Styles are based on minimalism, natural silhouettes and discreet details. However, on dresses you can often see guipure, lace and chiffon in pastel shades. The ready-to-wear catalog includes turquoise dresses with a floral print for every day, as well as strict white pencil dresses for work meetings or minimalist weddings. Address : st. Tazi Gizzata, 3

Jackets by Chanel and three-piece suits at GaYana

The GaYana showroom presents both branded suits and various wardrobe items, as well as designer models, for example, tweed jackets from Chanel. The store’s arsenal includes three-piece business suits, knitted hats and oversized sweaters, and the new summer collection includes light cotton blouses and dresses. In addition, coats and raincoats appear here depending on the season. The clothes from this showroom are characterized by a strict cut, clear lines and compatibility with classic or sports shoes. Address : st. Spartakovskaya, 2B

Budget Designer Items at Ricoco Shop

Ricoco is a designer brand from Kazan with its own production. The store presents suits, dresses, sweaters, tops, sleeveless jackets, cardigans, overalls, skirts, trousers, shoes and accessories. The brand entered the market not so long ago, but managed to spread not only in Kazan, but also beyond its borders. A feature of the store is the price, which is quite low for designer clothes, due to local production and hypoallergenicity of all hand-made suits. Address : st. Chistopolskaya, 66

Elegant streetwear in

The concept of this showroom is distinguished by a slight streetwear bias, which does not deprive the clothes of elegance and femininity. In addition to the unusually tailored classic styles, there are also ragged jeans, winter parkas and plain sets for urban girls. Particular attention is paid to details, cuts and prints. In addition, offers delivery throughout Russia.

Address : st. Chernyshevsky, 16

Jeans and colorful bags in Alrawash

In the showroom Alrawash regularly appears collections of clothes in the Bazaar style.Exquisitely fashionable dresses and suits are complemented with streetwear details to help create casual looks. Here you can find satin parkas, jeans, beaded caftans and space print leather jackets. The clothes of this brand, which are ordered from America and Europe, regularly appear at fashion shows. Also, the showroom will soon have a website where it will be possible to order jackets and cardigans with delivery.

Address : st. Karl Marx, 5

Sets of clothes in pastel shades in Nude store

The showroom Nude store presents women’s clothing of various styles and for different occasions.Basically, here you can find kits and accessories for every day, but with the right combination, clothes can be used for going out. Justifying its name, the store provides things in pastel and monochromatic shades that do not lose their individuality due to an unusual cut.

Address : st. Chistopolskaya, 26/5

Natural silk clothes in Diva corner

Diva Corner is one of the few modern showrooms whose clothes are made mainly from natural materials: silk, cotton and viscose.The boutique produces three collections: a classic one for working girls who want to stay stylish, a basic one for an active and comfortable pastime, and an evening one, which includes elegant collections of clothes for going out.

Address : st. Profsoyuznaya, 1

Unusual cut blouses in Street fashion concept

Street fashion concept has become a fairly well-known boutique among Kazan fashionistas. In the showroom, you can find conceptual items like lace-up blouses or dresses that have collected all the modern trends.The store has a full catalog of fashionable clothes, from basic tops and T-shirts to coats of unusual styles and costumes from famous designers. Here you can also buy shoes from Vanlim or Nina Zarqua, various jewelry, hats, caps, hats and bags of different shapes and sizes.

Address : st. Mushtari, 2A

Leather Accessories in Gali

Kazan brand for the production of leather goods began its work in 2013. Since then, lovers of quality and minimalism began to buy accessories both for themselves and as a gift.Now in the store you can buy wallets, bags and briefcases, document covers, belts and other goods. All products are sewn by hand in the workshop, and the accessories used are purchased abroad. If desired, you can engrave any accessory you like or order a stylish attribute created in a single copy.

Address : st. Tatarstan, 20

Text: Lola Malova
Photo: Instagram

90,000 Where did cotton clothes disappear from the stores

Recently, on the shelves of shops and boutiques, you see quality things made of cotton, linen and other natural materials less and less.A popular piece of clothing such as a T-shirt is now often presented only in synthetics.

One of the reasons for this situation can be called the echoes of the crisis, which did not pass by the textile industry. The rise in prices for raw materials, high costs in the purchase of cotton products through intermediaries explain the decline in the popularity of natural fabrics in the trading environment. The desire to save money and meet consumer demand has led to a flooding of the market for knitted fabrics made from man-made fibers.

Synthetics or Cotton?

Bright and inexpensive synthetic materials do not wrinkle, have high wear resistance and ease of washing.Another question is, how is such an outwardly attractive picture achieved?

Chemical fibers and polymers, which form the basis of synthetic fabrics, are by no means safe for health – and this is especially true for children. The skin under such a cover does not breathe and sweats profusely: the low hygroscopicity of the fabric does not make it possible to pass and absorb the natural moisture of the body. All this creates a favorable environment for the development of fungal diseases.

Other harmful properties of low-quality synthetics:

  • Highly allergic. Synthetic fibers often contain dubious dyes, and the chemical composition irritates skin sensitive to toxins. Even a healthy person who is not prone to allergies can develop dermatitis.
  • Low thermoregulation. In low-quality T-shirts and suits made of synthetic materials, it is very hot in summer and chilly in the cold season.
  • Static electricity source. The negative influence of which has not yet been thoroughly studied.But it is known that because of this property, synthetic fabrics adversely affect the human nervous system.

In contrast to synthetics, clothes made of natural cotton are pleasant to wear, aesthetically pleasing and absolutely safe! And this is not surprising, because cotton is the most environmentally friendly material in the world.

Natural cotton is always more expensive and sturdier than cheap synthetics, but health is something that, by definition, is not worth saving on!

High-quality cotton clothing from the manufacturer

A constructive solution to the issue of purchasing quality goods at reasonable prices will be cooperation directly with the manufacturing company.Cotton Road Trading House is a reliable partner in the production of environmentally friendly and safe cotton clothing. Own production in Uzbekistan makes it possible to use high-quality local raw materials, minimizing logistics and technological process costs.

An offer to purchase T-shirts from Uzbekistan in bulk will be interesting:

  • Representatives of small business in the field of trade (individual entrepreneurs, owners of clothing stores and knitwear stores) for the further sale of high-quality natural cotton products on their premises.
  • Organizations of various levels for carrying out promotional events. Stylish T-shirts made of cotton with the possibility of applying corporate identity elements will perfectly emphasize the unified image of the company.

If you are interested in purchasing high-quality T-shirts in bulk, you can place an order right now. Delivery of goods is carried out throughout the territory of the Russian Federation by the most reliable partner carriers.

90,000 Why Nobody Needs Cheap Clothes Soon – Company Secret

In the documentary “The Real Price of Fashion”, a factory owner in Bangladesh complains that a large customer comes to him and says: “I have to make this T-shirt for $ 4 because our competitors sell it for $ 10, and we want it to cost $ 8. “Then the next customer comes in and says, “They’re selling a T-shirt for $ 8, make our cost $ 3.”

Due to the demands of the customers, factories are saving on everything, the wages of the workers barely allow them to make ends meet. Spending on ecology is out of the question: the rivers around are the color of the season. Factories fail to comply with safety standards, leading to tragic events – for example, in 2013, more than 2,000 people died at the Rana Plaza factory in Bangladesh. Often the order is given to those who work from home, which means they use child labor.At the same time, the Bangladesh authorities believe that the worst that can happen to the country is the departure of Western producers. The export of ready-made clothes in 2013–2014 brought the state $ 24.5 billion, which is 80% of export earnings.

The situation in Bangladesh confirms a completely non-obvious fact: world prices for the mass market will continue to fall, and this is a big problem. The aforementioned film, which is paradoxically recommended for viewing by legislators of the concept of “buy more, change clothes every season” – Vogue, Elle and other gloss – shows in all its colors how the mass market system broke down.The same is said in the bestseller Overdressed: The Shockingly High Cost of Cheap Fashion: in the book, as it should be in American science pop, the same episode with the owner of the factory is explained in detail. True, neither the book nor the film provide answers to how the system can be repaired.

There are thousands of videos on YouTube where ordinary girls pull out purchases from mass-market giants’ packages and comment: “Oh, this skirt is so fashionable, I liked it very much, it costs $ 7.99.” The most popular bloggers can collect several million views on these videos.Buying three things for the price of one, bringing home and not remembering what is in bags, putting on something once, throwing out everything else after six months is a common way of consumption in developed countries. Prices are falling, turnover is growing.

On the Internet, information is often found about 25 million workers in the textile industry who receive less than $ 1 per hour, about 10.5 million tons of clothing in US landfills a year, including synthetics that do not degrade. There is also a lot of talk about China’s terrible ecology. Hundreds of brands are emerging in America and Europe that tell how they follow the factories in which they produce their things.Or about the fact that all the profits from the purchase of their goods will go to help women in Uganda. Or the benefits of organic cotton. These brands call themselves sustainable or ethical. They’re all mostly small – eco-apparel leader Everlane supposedly has $ 100 million in annual turnover, about 148 times less than Zara’s.

Mass market giants have picked up the ethical trend and started using it for PR purposes. H&M has released a beautiful video about the fact that there are no rules in fashion, except for one thing – recycle.They also release the Conscious collection, the goal of which is to take care of the environment. The Swedish giant even made it to the list of the “100 most sustainable companies in the world”, but during the selection for this title, working conditions were not taken into account. It is impossible to figure out which brands are considered “ethical” and which are not, there are no generally accepted criteria. And the consumer is not at all interested in delving into the details.

I’ve thought a lot about the ethical trend and where it might lead. Will it solve the problem? Is the future of the industry behind him? Should you focus on it in your work? And I discovered a paradox.

In developed countries, organic and bio food has won its place in the market, it is good for health. The mineral makeup trend led Shiseido to buy Bare Minerals for over $ 2 billion. Using natural cosmetics helps you look younger. Electric cars are on a budget, and in some states in America they can be driven in a dedicated lane with fewer congestion. Anything that is sustainable in other industries is of direct benefit to the buyer, as opposed to organic cotton or requests for help from Ugandan women.Caring for the world is not caring for yourself; it is difficult to sell. Stella McCartney, when mass positioning her brand, never says that it is “green”. In the end, the most important thing is that the item is beautiful and fits well. The rest of the factors help make a purchase decision, but do not become key.

External regulation cannot solve the problem – there are no transparent schemes, especially when the situation is beneficial to both parties. The new trend – to sell caring for the world – I do not find promising, buyers do not see their benefits.Moreover, it is very easy for “unethical” players to substitute concepts.

In December, I studied New Year’s promises in the community of Moscow and St. Petersburg mothers on Facebook. Often there was this: “Throw away all unnecessary, buy less.” And also my friends in California, who have already got small children and are just starting their career, – they have no time for anything, especially to go to H&M to buy synthetics there and throw it away. This is how I caught the Gen Y trend, which I later found confirmed in the popular US reports on the consumption and behavior of millennials.They don’t want to choose. These are 25-35 year olds who have grown up in abundance and prefer to use platforms that help them reduce the time and effort when choosing a purchase or service. Uber, Hotel Tonight, a new trend in messenger services are all good examples. Megamalls are thinking about the strategy of stores with capsule selection – this has already been reported in the press by Wholefoods and Target.

And such a request of the new generation, in my opinion, can lead to the fact that the fashion will step back and become “slow”.New buyers will prefer to have one quality item instead of a dozen “put it on and throw it away.” It is about this fashion that I talk about every day on my Telegram channel.

Such consumption will soon meet all the values ​​of the most solvent generation: the choice will require less time and labor and will lead to better results. New leisure activities will shift from shopping to sports and hobbies. Then the mass market will be reoriented from speed and cheapness to quality. The owner of a factory in Bangladesh will complain: “A large customer comes to me and says: competitors have cashmere made from longer threads …” And the rivers around them will turn blue again even when this color is not in trend.

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