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31 Luxury Watch Brands You’re Mispronouncing

When people (mainly Americans) discuss luxury watch brands from countries like Italy, Switzerland, and Germany, they are often bluffing on the pronunciation–but the native accent of the country of origin matters if accuracy is your goal! Today, we’ll cover how to correctly pronounce popular names in the world of luxury watches.

Commonly Mispronounced Luxury Watch Brands

Let’s go through 31 luxury watch brands alphabetically, and discuss the accents that contribute to how they are said.

1. A. Lange & Söhne

The GRAND LANGE 1 “25th Anniversary”

This is a German watch brand established in the 1800s and later became nationalized.

After the fall of the Berlin Wall and the demise of the GDR, the great-grandson of the founder re-registered the trademark in 1990. In English, it means A. Lange and Sons. It is pronounced AH LANG-eh und ZUH-neh. Notice the ampersand is pronounced und, because it’s German, and that there’s an umlaut on the o. Sometimes, I hear it as A Lonzh and Zohn, but that’s incorrect. It’s not a French pronunciation; it’s a German pronunciation.

2. Audemars Piguet

Royal Oak Offshore Selfwinding Chronograph

Audemars Piguet has been family-owned since 1875. They’re probably most well known for introducing the first luxury sports watch in 1972, the still-popular Royal Oak. It is pronounced

OH-deh-mahr Pi-GEH. It’s a silent s and a silent t. It’s a French pronunciation, which is shorter than some Americans or English speakers might think. The r is very quick and not really pronounced. It comes from the back of your throat, French style, not from the top of your tongue like in the English language or with a rolled r like the Italian.  

3. Baume et Mercier

Paul Mercier and William Baume, co-founders

This Swiss brand was founded by the Baume brothers in 1830, and they partnered with Paul Mercier in 1918. So, how is it pronounced?

BOHM Eh Mehr-SYEY. It’s quick; it’s not Mersee-ey. Again, r from your throat and silent r at the end. No English pronunciation here!

4. Blancpain

Blancpain L-Evolution Super Trofeo

Interestingly, the French name of this Swiss brand translates to “white bread.” It originally started in 1735 and has undergone many name changes, but eventually ended back up at Blancpain, which is now owned by the Swatch Group. They produce fewer than 30 watches a day, and each watch is made by one watchmaker. It is pronounced Blohn-Pehn. It’s not Blon-pohn or


5. Breguet

A fine and rare 18ct gold open face automatic pocket watch with power reserve made for Coco Chanel’s French lover, Paul Iribe

This brand, founded in 1775 in Paris, is now also owned by the Swatch Group. The well-regarded company of Breguet invented the first self-winding watch and the first wristwatch in the world.  It’s pronounced BREH-geh. It is quicker then an American might say it, like Bre-GAE or Bri-GEIT, but this is incorrect. So, the t is silent, the r comes from the throat. 

6. Breitling

Breitling for Bentley Supersport

This is a Swiss watch company, but it’s pronounced as though it were German. It is not Bright-ling, it is BREIT-ling. It’s the same throat r, it’s not a frontal r.

7. Carl F. Bucherer

Manero Peripheral – first watch to house Carl F. Bucherer’s second workshop-crafted movement

This watch brand was founded by its namesake in 1888 in Lucerne, Switzerland. It is still family-owned, and one of the oldest and most long-standing Swiss watchmaking companies that is still under the control of the family. English speakers may naturally pronounce it as Carl F. Buk-her-er, but the ch in German is pronounced with a throatier quality.

So, CARL F. BUCH-ehr-ehr. Again, rolled in the r in the back of your throat.

8. Cartier

A gold Cartier watch, Fort Belvedere cufflinks and a Fort Belvedere collar clip pull together the metal elements of an outfit when worn together

Even though their first watch was named “Santos,” after Alberto Santos-Dumont, Cartier are probably most well-known for the Tank Watch and the variations of it. The design for the tank watch was inspired by the Renault tanks from the Western Front of World War I. In the US, many people pronounce it

Car-di-yey; they change the t to a d and make it longer in the end, but it is actually Cahr-tyeh. The r again comes from the back of the throat, not the front, and the t is a little harder. Overall, it’s a little shorter than Car-di-yey; it’s Cahr-TYEH

9. Chopard

Chopard L.U.C. “Perpetual T”

This company has been owned by the German Scheufele family since 1963. It is pronounced Sho-pahr. So, the d in the end is silent; it’s not Sho-pahrd, and the

r again comes from the back. 

10. Frederique Constant

Frederique Constant and Cohiba – Limited Edition Watch + Humidor Set

Founded by a married couple in 1988, this brand considers itself to represent affordable luxury in watches. It is pronounced Freh-deh-RIQUE Cohn-STOHN. So again, silent t in the end and the r comes from your throat. Overall, like most French names, a bit shorter than most Americans would make them. 

11. Girard-Perregaux

Girard-Perregaux Vintage 1945

This Swiss luxury watch manufacturer started in 1791. It’s a prominent brand in the world of high-quality mechanical watches. It is pronounced Zhi-RAHR Peh-reh-GOH. Again, the

x is silent, the Rs come from the back, and it’s a bit shorter.

12. Glashütte Original

Glashutte Original Senator Chronometer Regulator

Glashütte in German means as much as “glassworks,” and it’s actually a town in Germany that is the center of the German watchmaking industry today. Owned by the Swatch group, it’s one of the few brands that still uses their own movements. So, how is it pronounced? Glahs-HU-teh Oh-rih-gih-NAHL; u has an umlaut, so it’s Glahs-HU-teh, and they’re not “original,” but Oh-rih-gih-NAHL. It’s a German pronunciation. Again you have that

r from the throat, but it’s a little longer than the French would say it.

13. Hublot

$3 million Hublot Big Bang Watch

Established in 1980, this watchmaker is now owned by Louis Vuitton Moët Hennessy–the French luxury conglomerate. The brand name directly translates to “porthole” in English. It’s pronounced Oo-bloh. So, the h is silent, the typical French way, and it’s pronounced very quickly. The h, as well as the t, are silent.

14. IWC Schaffhausen

Actually, the first part of the brand is the abbreviation for International Watch Company, and Schaffhausen is a town in Switzerland where this company is from.

People there speak Swiss German, and they call the brand EE-VEH-TSEH Shof-HOU-zen.

IWC Portugieser Chronograph


The company was actually co-founded in 1868 by an American so you could make the argument that it would be called I-W-C Schaffhausen. In Germany, i is more pronounced like ee, and w is more pronounced like the English v. The sch sound in German is always a shh, never a ssk. So, it’s always Shof-HOU-zen.

15. Jaeger-LeCoultre

This brand is arguably one of the most accomplished watchmakers in the world, with more than a thousand movements to their name. Probably, the watch they’re most famous for is the Reverso watch, and I have an original model. As a note of historical curiosity, however (and because of a quirk related to import duties of the time), it bears only the LeCoultre name.

Raphael’s vintage LeCoultre Reverso, paired with silver monkey’s fist knot cufflinks from Fort Belvedere

So, how is it pronounced? Most Americans would say Yay-ger Leh-cul-trah. However, the French pronunciation is Zhe-ZHURH(r) Lih-COULT(reh). So the first r is very silent, it comes from the throat (but it’s almost not there). The

e in the end is silent as well. That being said, if you go to an American watch store and you ask for a Jaeger-LeCoultre watch using this pronunciation, they probably will look at you and ask, “You want a Yay-ger Leh-cul-trah watch?” Alternatively, you just say, “Get me a JLC,” people will usually understand that!

16. Longines

Longines Comet Automatic

This Swiss watchmaker was founded in 1832. Counterfeiting was an issue for Longines as early as the 1880s, and so they came up with the winged hourglass logo, which they trademarked in 1889. Today, it is the oldest unchanged, still active trademark in the world. The name is pronounced Lohn-zheen. The important part is that it’s rather short and quick.

17. Louis Moinet

Louis Moinet – a legendary watchmaker

This brand was named after the French inventor of the chronograph. Today, their watches are anything but understated, and the brand is pronounced Loo-EE MWAH-neh, with a silent s and silent t.

18. Maurice Lacroix

Maurice Lacroix Masterpiece Le Chronographe Squelette

This brand was founded in 1975 by Desco von Schulthess. It’s pronounced Moh-REISS Lah-KWAH. Silent x in the end, and r from the back–a little shorter and not as pronounced.

19. Montblanc

Montblanc Starwalker ballpoint pen

The brand name refers to the highest mountain in Europe (in France), and even though they’re originally famous for fountain pens, they’ve also started introducing luxury watches. Interestingly, despite its French-sounding name, it is actually a German brand that is now part of the Richemont Group. So, how is it pronounced? Not Mont-blank or Mont-blong. It is pronounced Mohn-blohn. It means “white mountain” translated to English.

20. Omega

Astronaut Wally Schirra wearing his Omega Speedmaster during training

The Omega brand is from Beil in Switzerland, and the German pronunciation would be Oh-MEH-gah. However, it’s more French, so it’s OH-meh-gah. The English might say Oh-MAY-guh, but that’s wrong. You can see that the e is slightly longer, and it’s a very French sound.

21. Panerai

Panerai Luminor 1950 Rattrapante

This is brand is somewhat exotic, in the sense that it is an Italian brand. Here, the r comes from the front of your tongue and the end is elongated. So, it’s Pah-ne-RAI.

22. Patek Philippe

The 2015 Patek Philippe Calatrava

This Swiss luxury watch brand was founded in 1839, and the most expensive watch ever sold at auction was a Patek Philipe, for $31 million in 2019. Today, the brand is considered to be one of the most prestigious watchmakers in the world, part of the “Big Three,” or the so-called “Holy Trinity,” with Audemars Piguet and Vacheron Constantin. It is pronounced Pah-TEK Fih-LEEP. Again, shorter overall in the syllables.

23. Piaget

Piaget Altiplano Automatic Small Seconds Date

This Swiss watchmaker was founded in 1874, and is well regarded for the thinness of their watch movements. So, how is it pronounced? PYAH-zhey(not Pee-ah-jet). The t is silent.

24. Richard Mille

Richard Mille RM-27-01 watch worn by Rafael Nadal

This Swiss watch wasn’t established until 2001, but their watches are very bold and very expensive. It’s pronounced the French way, REE-shar MEEL. It’s not pronounced Ri-shar Miyeh, or Richard Mill. It’s very soft, gentle, and French.

25. Roger Dubuis

Roger Dubuis Excalibur 42 Automatic

Founded in 1995 by its namesake and a partner, this watch brand is also bold and focuses on adrenaline, in their own words. It’s not Roh-jer Du-bois, but: Roh-ZHAY Du-BWEE. Again, r from the throat, and the s is silent in the back.

26. Rolex

Hans Wilsdorf – The German behind Rolex

Rolex is probably the most well-recognized luxury watch brand in the world. The brand was established in England by the German, Hans Wilsdorf. At that time, most watch brands would simply use the family name of the founder, but Hans Wilsdorf had the foresight of creating a brand that was easily pronounceable around the world.

A pre-owned Rolex Datejust

It is pronounced correctly as Ro-lex–very English or American. One could also argue that because Wilsdorf was German, you could pronounce it in a German way (Hro-lex), but the more common pronunciation that you can also see on their own YouTube videos and ads is Ro-lex

27. TAG Heuer

TAG Heuer Formula 1 Grande Date Black Dial Watch

Partially founded in 1860, TAG stands for Techniques d’Avant Garde. Heuer, on the other hand, was a different company (which bore its founder’s last name), and those companies merged together in 1985. It’s pronounced in a very German way: TAHG HOY-eh(r). The eu in German is always an oy

28. Tudor

Tudor is known for using the ETA movements

One could argue whether Tudor is a luxury watch brand or simply just a poor man’s Rolex, but it was also created by Hans Wilsdorf with the same idea: that it would be something that could be pronounced easily around the world. The German pronunciation would be TOO-dohr, but the English pronunciations are TOO-dur (in American English) and TYOO-dur (in British English).

29. Ulysse Nardin

Ulysse Nardin Sonata Streamline

Founded in 1846, this brand is well known for its nautical timepieces. It’s pronounced Ooh-LEESE Nahr-DAHN. Again the r from the back, and the n is silent. It’s not Yu-les-es or Yu-les, but Ooh-LEESE.

30. Vacheron Constantin

Vacheron Constantin are simple but detailed

Next to Patek Philippe and Audemars Piguet, Vacheron Constantin considered to be the third part of the “Holy Trinity” in the watchmaking world today. Founded in 1755, their Patrimony line of watches is probably their most famous. It’s pronounced Vah-sheh-ROHN Kohn-stahn-tahn.

31. Zenith

Zenith Elite Ultra Thin Watch

This is another Swiss watch brand, founded in 1865, and the German pronunciation would be Tse-NEET, but it’s pronounced the French way, which is Zeh-NEET. So, it’s a softer z like the Americans would say it, but the th is more like a soft t; not Ze-NEETH, but Zeh-NEET.


Correctly pronouncing luxury watch brands can help you confidently converse about them, and may also help you when purchasing. Just give these brands a little practice, and you’ll sound like a luxury watch connoisseur in no time! By the way: if you’re interested in whether luxury brands are worth their money–for example, a Rolex watch–you can check out the video below. You can also view our other extensive product reviews in our “Is It Worth It” series here.

Have you struggled with any of these pronunciations in the past? Let us know in the comments!

【solved】How to pronounce breitling – How.


How do you pronounce a Breitling watch?


This is a Swiss watch company, but it’s pronounced as though it were German. It is not Bright-ling, it is BREIT-ling.

How do you pronounce the original name glashutte?

How do you pronounce JLC?

How do you say Tag Heuer in English?

Link to article:

Longines watches – features of the name and logo


  1. Longines – how to pronounce in Russian
  2. Longines name history
  3. Interesting facts about the logo and emblem

Longines, Longines, Logines, Longyne, Lozhinet – these are the variations of the famous Swiss watch brand that are most common among Russian speakers.And after all, many do not even think that they pronounce and write the brand name incorrectly. And yet, Longines watches – what is the correct pronunciation of the name? Where did it come from? And what does the logo mean? You will find the answers in the article from KronosTime.

Longines – how to pronounce in Russian

It is believed that the difficulty with Longines watches, as the name of the brand is pronounced, is caused by a complex French grammar, the rules of which are not easy for everyone to understand.English is taught in schools, and we are used to reading brand names in English without going into the origin of the name.

It turns out that in the word “Longines” the ending “es” is not pronounced. When pronouncing the letter “g”, it is replaced by a soft sound “g”, and as a result, the correct name of the Swiss watch brand is obtained – “Long’zhin”.

Longines name history

Why did the brand become Longines? The factory is located in the town of Saint-Imier, in 1867 it was an ordinary watch company, the owners of which decided to take the company to a new level.They began to expand, for the construction of a watch factory, Ernest Francillon acquired a land plot on the right bank of the Suze River. This place was called Les Longines, which translates as “oblong meadows”. Subsequently, according to the name of the area, the factory received a new name (the former was “Comptoir Raiguel Jeune and Cie”).

Interesting facts about the logo and emblem

Since the establishment of the official Longines factory, all products have been marked with the emblem: the hourglass with wings.The logo was officially registered in 1889 and was a guarantor of confirmation of the authenticity of wristwatches and mechanisms, preventing the appearance of counterfeits. Since that time, the logo has undergone dozens of transformations.

The earliest version (1860) had pronounced wing bends on top, and the tips looked clearly downward. In the period from 1867 to 1889, designers also turned to this technique. In 1900-1941, the creators settled on an emblem with only one inscription, without any graphic elements.

In 1942, the winged hourglass returned to the logo, and has not disappeared from there since.

How to pronounce the names of watch brands correctly

May 24, 2015


4U Foyu
A. Lange & Sohne Lange und zone
Acetime Eistheim
Alain Silberstein Alan Silberstein
Alfa Alpha
Alfex Alfex
Andre le Marquand André Le
Antoine Preziuso Antoine Precuzella end of the
Antoine Preziuso Antoine Presuzella end
Arleta Sonold 9000 Armand 9000 Atlantic Atlantic
Audemars Piguet Ademar Piguet
Auguste Reymond Auguste Raymond
Aviator Aviator


B.Gabus Gabus
Balmain Balmain
Baume & Mercier Baaume & Mercier
Beretta Beretta
Bertolucci Bertolucci
Blancpain Blanpa
Boccia Bochia
BOSS Hugo Boss Brevet7 Boucheril Boss
BOSS Hugo Boss Brevet7 Boucheril Boss
Boss Hugo Boss Brevet7 Boucheril Bose
Boss Hugo Boss Brevet7 Boureil Bose 70007 Boss
Bruno Banani Bruno Banani
Bulova Bulova
Burberry Burberry
Bvlgari Bulgari

Candino Candino
Carl F. Bucherer Carl F. Bucherer
Carrera Carera
Carrera y Carrera Carera and Carera
Cartier Cartier
Casio Casio
Cattin Catine
Cedric Chanter 9000 Cedric Certier 7 Cedric Certier 1881
Charmex Charmex
Charriol Chariol
Chaumet Chameet
Chevalier Chevalier
Chopard Chopard
Christian Bernard Christian Bernard
Christian Dior Christian Dior
Chronoswiss Chronosvis
Citizen Citizen Citizen Bernarda
Citizen Citizen Cumbard
cK Citizen Citizen Cumbry
Concord Concord
Consonni Consoni
Continental Continental
Corum Corum
Cruiser Cruiser
Cuervo y Sobrinos Cuervo and Sorbinos

Damiani Damiani
Daniel Roth Daniel Roth
Danish Design Danish Design
De Bethune De Bethune
de Grisogono De Grisogono
Delaneau Delano
Delma Delma Vanh
Diamantini Diamantini Design
Diesel7 Diesel7 Dizensing Design
Diesel7 Dizensing Design
Diesel7 DKNY DKiNWye
Dold Dold
Domeniconi Domeniconi
Doxa Doxa
Du Bois & Fils Dubois & Fis
Dubey & Schaldenbrand Dubey

Ebel Ebel
Eberhard Eberhard
Edox Edox
Elle El
Elysee Alice
Erwin Sattler Erwin Sutler
Essence Essen
Eterna Iterna

F.Gattien Philippe Gautien
Faconnable Fashionable
Farbel Farbel
Fashion Fashion
Fendi Fendi
Festina Festina
Fontenay Fontenay
Fortis Fortis
Fossil Focille
France Connection

Gastar Gastar
Gerald Genta Gerald Genta
Giovani Beverly Hills Giovani Beverly Hills
Girard-Perregaux Girard-Piguet
Glashutte Original Glashücker Original
Grastavci Genta Gutcham

H&H Ash & Ash
H.Moser H. Moser
Haas & Cie Haas &
Hamilton Hamilton
Harry Winston Hari Winston
Hermes Hermes
Hermle Hermle
Hour Lavigne Ur Lavigne
Howard Miller Howard Muller
Hublot Ublo; Khublo

Ikepod Aikepod
IL Vento Il Vento
Imperial Imperial
Iness-M Innes-M
Interclock Interclock
IWC Ivece

Jacob Jensen Jacob Jensen
Jacob & Co Jacob & Co
Jacques Lemans Jacques Leman
Jaeger-LeCoultre Jéger Le Cultor
Jaquet Droz Jacques Droz
Jean d’Eve Jean Period
Jean Marcel7 Jean Marcel Jean Richard
Jemis Jemis
Jorg Hysek Jörg Haysek

K.Mozer K. Moser
Kelek Kelek
Kieninger Keninger
Kolber Colbert
Korloff Korlof
Kronos Kronos

L ‘Chic Le Chic
Lalique Lalique
Laros Laros
Laurier Lurie
Leadfort Litford
Leon Hatot Leon Ato
Linder Linder
Locman Lockman
Longines Longines Luzhin
Lorenz Lorenz Lorenz 9000

M 90 617
Martin Braun Martin Braun
Matthew Norman Matthew Norman
Matthias Naeschke Matthias
Mauboussin Mobussen
Maurice Lacroix Maurice Lacroix
Michel Herbelin Michel Erbilayn
Mido Mido
Milus Milus
Mobiline Mobilayn
Mondaine Mondeyn
Montblanc Mont Blanc
Moschino Moschino
Movado Movado

Nexxen Nexen
Nina Ricci Nina Ricci
Nomos Nomos

o.d.m ODeEm
Officine Panerai Officein Panerai
Omax Omax
Omega Omega
Opex Opex
Optime Opttime
Orient Orient
Oris Oris

Parmigiani Fleurier Parmigiani Fle
Patek Philippe Patek Philip
Paul Gerber Paul Gerber
Paul Picot Paul Pico
Pequignet Beijing
Perrelet Perele
Philip Laurence Philippe Laurence 9000 Philippe Laurence Card 9000 Philippe Laurence 9000 Philippe 9000 Philip7 Philip7 Persio Philippe Piagin Kar
Pierre Kunz Pierre Kunz
Pierre Lannier Pierre Lanier
Pirelli Pirelli
Platinor Platinor
Porcelain Castle Porcelain Castle
Porsche Design Porsche Design
Pulsar Pulsar

Q&Q Qu & Qu
Quimex Quimex
Quinting Quintin

Rado Rado
Raymond Weil Raymond Well
Reiter Reiter
Revue Thommen Review Tommen
Rhythm Rhythm
Richard Mille Richard Mile
Rivoli Rivoli
Roamer Roamer
Rogerto Cavalli Roberto Roerpu
Roberto Cavalli Roberto 9000
Rolens Rollins
Rolex Rolex
Romanoff Romanoff
Romanson Romanson
Rotary Rotary
Royal Time Royal Time

S.T.Dupont Es Te Dupont
Saint Honore Sant Honore
Samsung Samsung
Scalfaro Scalfaro
Scarlett Scarlet
Schwarz Etienne Schwarz Etain
Sector Sector
Seculus Seculus
Seiko Seiko
Side Watch 9000 Sotix 7 Sotix7 Side Watch
Sotix 7 Side Watch EsTeP
Swatch Swatch
Swiss Skier Swiss Skyer
Swiza Swiza

TAG Heuer Tag Heuer
Technomarine Technomarine
Tellus Telus
Tiffany & Co.Tiffany & Co
Timberland Timberland
Timex Timex
Tissot Tissot
Titoni Titoni
Trynity Trinity

Ulysse Nardin Ulis Nardan
Urwerk Urwerk

Vacheron Constantin Vacheron Constantin
Valence Valence
Valentino Valentino
Van Cleef & Arpels Van Cleef & Arpels
Van der Bauwede Van der Baude
Versace Versace
Victoria Victoria
Voyage Voyage

Wax Wax
Wendox Wendox
Westar Vestar

Zeiger Zeiger
Zenith Zenith
Zero Branco Zero Branco

90,000 Applications: The latest news from Russia and the world – Kommersant Style (96969)


At the end of September, the second line of the glorious GUM received guests of the evening “World records with Breitling”.The famous Russian traveler Fyodor Konyukhov was the guiding (almost literally) star of the event. Near the entrance to the multi-brand watch and jewelry store Bosco di Ciliegi Sublime, an extensive hospitable cockpit was equipped, unlike an aircraft or ship’s cockpit, equipped with a bar counter, portable display cases with Breitling watches, as well as a small stage.

Fyodor Konyukhov, his son and faithful assistant Oscar, as well as the head of Breitling Russia Arsen Balayan climbed on it in due time.All those gathered on the stage made fiery speeches, glorifying Breitling watches, in whose professional accuracy and honesty, however, no one ever doubted. On the arm of the protagonist of the event was the second model of the Emegency Breitling series, with which he performed another feat.

Fyodor Konyukhov held a glass of champagne in one hand, and a pen in the other. He signed for those who wish, of which there were many, his new book – “My path to the truth. Diaries of a lonely traveler 2005-2015”.Fyodor Konyukhov, dressed not in a dashing pilot’s suit, not in a polar explorer’s down jacket and not in a diver’s spacesuit, but in an ordinary tuxedo, is not at all peculiar to revel in social life. But his son Oscar always helps him to overcome the difficulties of secular communication.

Photo: Courtesy of Breitling

Father and son told about the latest feat.It was a Morton hot air balloon trip around the globe. The flight, which began and ended in Australia, is recognized as a record one: it lasted two days less than a similar circumnavigation of the American Steve Fossett. In addition, Konyukhov, unlike his overseas rival, managed to land at the same airfield from which he started.

Let’s call the record numbers as soon as possible: so, the flight at an altitude of 11 thousand meters lasted 11 days, 5 hours and 11 minutes, or 269 hours and 11 minutes.Of course, the wind, thunderstorms, and also the trouble with the fuel cylinder that exploded so inappropriately (because of this, the heating in the basket completely disappeared) awaited our hero on his romantic path. But Fyodor Konyukhov is always rescued by fate or higher powers, it happened this time too: the flight was completed on July 28.

And exactly two months later, on September 28, the Swiss watch brand Breitling, whose motto is “Tools for Professionals”, opened an exhibition of its watches in GUM. “World records with Breitling” can be viewed until the end of October.

It was in honor of this exhibition that the outstanding Russian navigator and aeronaut, conqueror of snows and lord of ice floes, emperor of mountain peaks and ruler of dunes Fyodor Konyukhov came to GUM. He managed to accomplish many of his feats without a Breitling watch on his wrist, but now the Emergency model (it is equipped with an antenna that can be pulled out – and the Ministry of Emergencies of any country will fly to the rescue) will no longer let our compatriot go on a solo voyage.

Fyodor Konyukhov flew around the Earth in a Morton balloon in a record short time: 11 days 5 hours 11 minutes, or 269 hours 11 minutes

Breitling Chronomat 44 GMT Morton Russia. In-house B04 movement with GMT function and automatic date correction to local time. The rotating ring of the dial allows you to determine the time in the third time zone in the 24-hour range

Fyodor Konyukhov at a celebration organized in his honor at GUM in Sublime by Bosco

/ Articles / Timeseller

I am in “Paris” on business, urgently!

Contrary to the assertion of the famous humorist that a Russian is simply not able to seriously pronounce this phrase, most of the wealthy residents of Krasnoyarsk said it more than once or twice.True, for them “Paris” is the most luxurious store in the city.

Contrary to the well-known humorist’s assertion that a Russian is simply not able to seriously pronounce this phrase, most of the wealthy residents of Krasnoyarsk said it more than once or twice. True, for them “Paris” is the most luxurious store in the city.

A rare Krasnoyarsk does not know a red and white building located on Prospekt Mira with a model of the Eiffel Tower above the entrance. Salon “Paris” opened in 1995 and became the first retail outlet in the city specializing in expensive accessories and watches.At first it was a diversified store that sold furniture, jewelry, accessories, tableware and, to some extent, watches. Gradually, watches replaced other goods, and today they occupy most of the area, giving up to 70% of the turnover. Until 1997, when another Swiss watch store was opened in the city, Paris remained a monopolist.

But to this day, despite the presence of two competitors, it remains the most famous and popular shopping place for wealthy residents of Krasnoyarsk.Paris houses brands such as Du Bois, Fendi, Frederique Constant, Gucci, Longines, Maurice Lacroix, Nina Ricci, Omega, Perrelet, Rado, Raymond Weil, Roamer, Rotary, Ulysse Nardin and Versace. Breitling and Zenith will be added to the assortment this fall. In addition to clocks, expensive dishes and various accessories are sold on 300 meters of the store’s area. The clock is located on both floors of the salon. Moreover, on the lower floor there are relatively cheap brands and large-sized watches, and on the second floor there are more expensive brands.

The great popularity of the salon is explained not only by the length of service and well-chosen assortment, but also by powerful advertising support. New billboards and banners of “Paris” are installed in the city all year round, and the Ulysse Nardin billboard located next to the salon is the largest billboard with an advertisement for watches in Krasnoyarsk. In addition to outdoor advertising, local magazines and television are actively used, where the emphasis is not on advertising brands, but on promoting the store as such. The interior design of “Paris” was developed and executed completely independently, only the equipment was purchased from one of the Italian firms.This became possible due to the fact that in the structure of the holding, which includes the salon, there are companies specializing in the sale of luxury furniture and interior design.

Working with an expensive product requires highly qualified personnel, therefore training of employees in the salon is considered one of the priority areas of activity. As a result of training and a well-thought-out incentive and motivation system, sales assistants not only work with customers, but also participate in all aspects of the store’s activities: ordering goods, recruiting new employees, etc.“Many customers, after going through the shops of competitors, return and shop in Paris,” says the director of the salon Igor Dryanykh. “And not because ours is cheaper, but because they like the service and the qualifications of the sellers more.”

Published in the magazine “Watch Business” No. 4-2005
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Tags: Nina Ricci store organization Breitling Rotary Omega 4-2005 Zenith Raymond Weil Frederique Constant Longines Maurice Lacroix Rado Ulysse Nardin Perrelet Roamer Fendi Gucci Versace Paris Dubois


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