Ad agencies in singapore: Top 25 Media, Marketing and Advertising Agencies in Singapore

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Top 25 Media, Marketing and Advertising Agencies in Singapore

Finding a good media marketing and advertising agency in a place like Singapore might seem easy (because it’s a very small country) but in reality, it’s difficult.

Being in a small country, the marketing agencies might be a handful, but similarly there references would be too.

When looking for advertising agencies in Singapore and digital agencies, we are often at a loss as to which firms to explore with.

Here is a list of Top 25 media, marketing, and advertising agencies in Singapore along with where they specialize in.

 

1 – Havas Group Asia Pacific

Specialties

Media Planning/Buying (Mobile Media, Online, Out of Home, Print (Trade/Newspapers), Radio, Social, TV)

Overview

Havas Group’s mission is to unite brands through meaningful connections. They service clients through a portfolio of specialist teams that span media, strategy, international management, digital, mobile, social media, experiential, entertainment and sport. There simplified integrated structure has allowed them to build one of the most integrated teams in the industry.

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2 – Performics

 

 

 

Specialties

Advertising, Content Marketing, CRM, Digital Marketing/Interactive, Marketing Research/Data Analytics, Mobile, SEO/SEM, Media Planning/Buying (TV, Print (Trade/Newspapers), Online, Radio, Social, Out of Home, Mobile Media).

Overview

Performics blend data, technology and brilliant specialists to scout out new opportunities, and solve complex challenges. They find new opportunities for their clients – by challenging briefs, and using insights to deliver growth right across the customer journey. They interrogate data – looking at everything from technology infrastructure to content distribution.

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3 – Starcom

starcomww logo

Specialties

Advertising, Digital Marketing/Interactive, Marketing Research/Data Analytics, Mobile, SEO/SEM, Social Media, Media Planning/Buying (TV, Online, Radio, Out of Home, Mobile Media, Social, Print (Trade/Newspapers))

Overview

Starcom is a world-renowned media communications agency. They believe the alchemy of people and technology creates experiences people love, and actions brands need. They are a part of Publicis Media having one solution hubs within Publicis Groupe.

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4 – Zenith

zenith optimedia

Specialties

Advertising, Brand Consulting/Brand Strategy/Brand Reputation, Brand Monitoring, CRM, Digital Marketing/Interactive, Direct Marketing, Marketing Research/Data Analytics, Marketing Services, Mobile, Sales Promotion, SEO/SEM, Social Media, Media Planning/Buying (Mobile Media, Online, Out of Home, Print (Trade/Newspapers), Radio, Social, TV)

Overview

Zenith is an excellent ROI Agency. They blend data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow their clients’ businesses. They are a part of Publicis Media, one of four solution hubs within Publicis Groupe [Euronext Paris FR0000130577, CAC 40], and has offices within Publicis One.

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5 – Actmedia Singapore PTE LTD

 

 

 

Specialties

Media Planning/Buying (Out of Home, Mobile Media, Online)

Overview

ActMedia Singapore was incorporated in March 1996 and was the first company formed in the OMG Group in Singapore. They are an in-store marketing specialist, with their various media networks, offers a portfolio of advertising and marketing services. They deliver high impact advertising to engage the supermarket and hypermarket shoppers.

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6 – Demo Power Singapore

 

 

 

 

Specialties

Media Planning/Buying (Out of Home)

Overview

DemoPower is committed to delivering unique and exciting marketing solutions that create memorable shopper and brand interactions at the store. They call it TBE, Total Brand Experience. They help your product to get the attention it deserves like brand communication, conversion opportunity and promote your product in an interactive way.

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7 – Dentsu Aegis Network Singapore

Specialties

Brand Monitoring, CRM, Digital Marketing/Interactive, Marketing Research/Data Analytics, SEO/SEM, Social Media, B2B Marketing, Media Planning/Buying (Mobile Media, Online, Out of Home, Print (Trade/Newspapers), Radio, Social, TV)

Overview

Dentsu Aegis Network exists to help their clients win, keep and grow their best customers in the digital economy by providing growth solutions and expert services that open up new business opportunities across the entire customer journey. They develop data-driven strategies for personalized experiences that maximize customer advocacy and adds value.

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8 – Dwa Singapore

Specialties

Advertising, Brand Consulting/Brand Strategy/Brand Reputation, Brand Monitoring, Digital Marketing/Interactive, Direct Marketing, Marketing Research/Data Analytics, Marketing Services, Mobile, SEO/SEM, Social Media, Media Planning/Buying (TV, Radio, Mobile Media, Print (Trade/Newspapers), Social, Online, Out of Home).

Overview

Dwa is a media agency with over two decades of experience working with technology marketers. They have a deep understanding of how to best leverage mar-tech solutions across all channels. Their global presence means that your campaigns aren’t limited to specific region or to a narrow understanding of your brand’s market.

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9 – GROUPM

 

 

 

 

Specialties

Media Planning/Buying (Mobile Media, Online, Out of Home, Print (Trade/Newspapers), Radio, Social, TV)

Overview

GroupM is the number one global media investment management group with over 30,000 employees in 400 offices all over the world, offering unrivaled data, media, and technology services. GroupM’s owned and operated proprietary technologies are the leading edge of marketing business science, driving insights that create competitive advantage.

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10 – Mediacom

 

 

Specialties

Media Planning/Buying (Mobile Media, Online, Out of Home, Print (Trade/Newspapers), Radio, Social, TV)

Overview

Mediacom is the content + connections agency working on behalf of their clients to leverage their brand’s entire system of communications across paid, owned and earned channels to step change their business outcomes. At Mediacom, They believe everything is connected.

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11 – OMD Singapore

Specialties

Media Planning/Buying (Mobile Media, Online, Out of Home, Print (Trade/Newspapers), Radio, Social, TV)

Overview

Part of the global OMD network of over 11,000 people in 120 offices, They are dynamic, creative and influential, and collectively combine to make OMD the most awarded agency in Hong Kong and globally. They deliver insights that unlock demand potential, fearless ideas that ignite consumer desire and results.

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12 – Initiative

 

 

 

 

 

Specialties

Digital Marketing/Interactive, Social Media, Media Planning/Buying (Mobile Media, Online, Out of Home, Print (Trade/Newspapers), Social, TV)

Overview

Initiative is a global communications agency built to grow brands through culture. Their approach to media is underpinned by a simple reality – advertising avoidance behaviors will continue to accelerate as new platforms and technologies emerge. They do this by interrogating data and customer insights to drive efficiencies and savings with the utmost transparency.

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13 – IPG Mediabrands

 

 

 

Specialties

Digital Marketing/Interactive, Marketing Research/Data Analytics, Mobile, SEO/SEM, Social Media, Media Planning/Buying (TV, Print (Trade/Newspapers), Online, Social, Out of Home, Mobile Media)

Overview

IPG Mediabrands is the media arm of Interpublic Group (NYSE: IPG). They believe in the power of automation, pay-for-performance, and digital innovations. IPG Mediabrands was founded by Interpublic Group (NYSE: IPG) in 2007 to manage all of its global media-related assets.

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14 – Isentia

 

 

 

 

 

Specialties

Brand Monitoring, Social Media, Media Planning/Buying (TV, Print (Trade/Newspapers), Online, Radio, Social, Mobile Media), PR (Corporate)

Overview

They seek to discover, to question, to inform – to be the reason you are always trusted. They work as an extension of their client’s organization and create value by informing their decision-making with data, and shaping their conversations with insights that uncover new directions, and help set strategies.

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15 – Magna Global

 

 

 

Specialties

Media Planning/Buying (Mobile Media, Online, Out of Home, Print (Trade/Newspapers), Radio, Social, TV)

Overview

MAGNA is the centralized IPG Mediabrands resource that develops intelligence, investment and innovation strategies for agency teams and clients. They utilize their insights, forecasts and strategic relationships to provide clients with a competitive marketplace advantage.

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16 – Media on the Go PTE LTD

Specialties

Creative/Graphic Design, Marketing Research/Data Analytics, Media Planning/Buying (Out of Home)

Overview

Media on the Go can help to identify the next step for your OOH Media needs, with actionable plans. They cover many aspects of the OOH media business, across all formats, from traditional to digital, from media planning and buying to operations, as well as regulations, research, hardware, software etc.

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17 – Mediakeys

mediakeys logo

Specialties

Event Marketing, Media Planning/Buying (TV, Radio, Mobile Media, Print (Trade/Newspapers), Social, Online, Out of Home)

Overview

Media Keys is a 100% independent communication group specialized in international advertising campaigns deployment. Since their creation in 1993, they have progressively extended their capacities and are now active in over 45 countries, thanks to its 9 regional hubs.

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18 – Mindshare

Specialties

Advertising, B2B Marketing, Brand Consulting/Brand Strategy/Brand Reputation, Brand Monitoring, Content Marketing, Digital Marketing/Interactive, Direct Marketing, Event Marketing, End-to-end eCommerce Services, Experiential Marketing & Activation, Integrated Communications Consultancy, Luxury & Premium Branding, Marketing Research/Data Analytics, Marketing Services, Mobile, Sales Promotion, SEO/SEM, Video Content Creation, Social Media, Media Planning/Buying (Mobile Media, Online, Out of Home, Print (Trade/Newspapers), Radio, Social, TV)

Overview

Mindshare is a global media and marketing services network. Their network consists of 113 offices in 82 countries throughout North America, Latin America, Europe, Middle East, and Asia Pacific, each dedicated to forging competitive marketing advantage for businesses and their brands. They are a part of GroupM.

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19 – Omnicom group

 

 

 

Specialties

Media Planning/Buying (Mobile Media, Online, Out of Home, Print (Trade/Newspapers), Radio, Social, TV)

Overview

Omnicom is an interconnected global network of leading marketing communications companies. They offer a diverse, comprehensive range of marketing solutions spanning brand advertising, customer relationship management (CRM), media planning and buying services, public relations and numerous specialty communications services to drive bottom-line results for their clients.

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20 – PHD Singapore

Specialties

Media Planning/Buying (TV, Radio, Mobile Media, Print (Trade/Newspapers), Social, Online, Out of Home)

Overview

PHD Singapore is a global integrated marketing communications agency with brilliant media thinking in our DNA. Combining the latest industry insights, thought-leadership and best creative minds, they produce innovative, award-winning work and find a better way for the world’s largest advertisers.

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21 – Publicis Media

publicis media

Specialties

Media Planning/Buying (TV, Radio, Print (Trade/Newspapers), Online, Mobile Media, Social, Out of Home)

Overview

Publicis Groupe, founded in 1926, is the world’s third largest communications group. Known for its world-renowned creativity, best in class technology, digital and consulting expertise, Publicis Groupe is the only one in the industry able to best accompany their clients in their digital business transformation journey- anywhere in the world.

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22 – The Media Shop

Specialties

Media Planning/Buying (TV, Print (Trade/Newspapers), Online, Radio, Social, Out of Home, Mobile Media)

Overview

They curate a full spectrum of media outlets to select the best partners to shape your brand story and amass loyal followers. You provide the product; they get the conversations going. Tap on their expertise to form meaningful dialogues between you and your fans in the social and digital arena.

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23 – UM Singapore

 

 

 

 

 

Specialties

Digital Marketing/Interactive, Social Media, Media Planning/Buying (Mobile Media, Out of Home, Online, Print (Trade/Newspapers), Social, TV)  

Overview

UM Singapore has the vision to help progressive marketers scale confidently through integrated solutions. Their motto is Can Lah! A Singaporean saying that perfectly embodies the can-do spirit of the agency. They achieve their vision by developing better science and better art to deliver better outcomes for their clients.

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24 – Wavemaker Singapore

Specialties

Advertising, Brand Consulting/Brand Strategy/Brand Reputation, Brand Monitoring, Content Marketing, CRM, Digital Marketing/Interactive, Direct Marketing, Event Marketing, Experiential Marketing & Activation, Integrated Communications Consultancy, Luxury & Premium Branding, Marketing Research/Data Analytics, Marketing Services, Mobile, Retail Advertising/Retail Store Design, Sales Promotion, SEO/SEM, Shopper Marketing/Sports Marketing, Video Content Creation, Web Design Production/Development, Mobile/Web App Development, Software Development, Media Planning/Buying (Mobile Media, Online, Out of Home, Print (Trade/Newspapers), Radio, Social, TV)  

Overview

Wavemaker is a next-generation agency that sits at the intersection of media, content, and technology. They are obsessed with the customer’s purchase journey and this is what connects their mission directly to their client’s business challenges.

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25 – M/six Singapore

Specialties

Media Planning/Buying (Mobile Media, Online, Out of Home, Print (Trade/Newspapers), Radio, Social, TV)

Overview

With over 40 offices worldwide, m/SIX is backed by WPP, the world’s largest communications agency network, and embraces a unique ownership structure between The & Partnership and GroupM. They specialize in driving commercial, as well as audience growth, in today’s data and tech-led media landscape.

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Which Online Marketing Agency have you worked with and what was your experience?

 

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6 Types of Digital Marketing Agencies 2021 in Singapore

SEO Agency

With 1000+ searches on Google each month, “SEO agency” is likely the most popular agency on this list.

Simply put, Search engine optimization (SEO) agencies in Singapore make search-engine friendly technical and content changes to a client’s website that help it to rank higher in search engines like Google. Ranking on the first page of Google captures 71%-93% of all search traffic clicks.

The KPI of an SEO agency would typically be ranking on 1st page of Google search results. There is a lot of misconception that rankings always translate to sales results, but that is not the case. There are several situations whereby SEO is not recommended for SMEs .e.g. when the search volume is low or when it is too competitive. You may already have heard of complaints and scams about outsourcing digital marketing and it arises when expectations don’t match reality.

The average cost of SEO in Singapore at the moment is between $800-$5000 per month, and it is worth the price if you managed to work with a legitimate vendor that can provide a lasting result.

You might have to take note that SEO is not necessarily a lead generation strategy.  Ranking on 1st page of Google can provide you with the much-needed exposure for your brand but it is not effective for lead generation, particularly if your website is not optimized for conversion. Check out the video below to understand the difference between SEO and lead generation strategy.

In other words, you always have to understand what you are paying for in the first place.

Free bonus:
Download insider PDF: 5 things you need to know before engaging an agency

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Website Design/Development Agency

Is website design and development the same? No!

What are the differences?

Website design is concerned with a website’s aesthetics and usability, while web development takes the design and brings it to life (i. e., makes it possible). Web designers use programs like Adobe Photoshop to create the layout of the website and web developers use programming languages like HTML & CSS to make the created layouts appear and function as they should.

When you hire a web design/development agency, it would be essential to check if they help with both aspects. It is not uncommon for businesses to get a rude shock when they see their new website lacking visual appeal. Examples of web design companies in Singapore that do both are Hello Pomelo and Lemonade. Web design project may start from $3000. 

Another critical clarification when it comes to web design is the difference between aesthetics and User Interface(UI). Both are not the same. A website with good UI helps in converting web visitors to leads & customers better. It considers the user experience and psychology bit and typically requires the expertise of a digital marketer. It is therefore recommended that you gain clarity on the customer acquisition action plan first before you decide to spend money on a website.

Marketing Automation Agency

What is marketing automation?

This is an up-and-coming aspect of agency service. It covers cool things such as Facebook chatbot, email automation, CRM and other forms of automation. This is typically carried out with the use of software such as Hubspot(one-stop sales-and-marketing), MailChimp(email marketing automation), Infusionsoft(email and CRM), Manychat(Chat automation), Buffer(social media) and more. Its applications range from customer service to lead nurturing to content marketing.

Hubspot marketing automation plan costs $1120/month whereas a simple email marketing plan is free on Mailchimp for the first 2000 subscribers. 

 

Many of the above software are designed to be user-friendly enough to be implemented on your own but if you need an agency, there is always one here in Singapore. For example, happy marketer helps in Hubspot CRM implementation. 

In the digital world, you want to be especially mindful of the shiny object syndrome which is the constant chasing after new things. Marketing automation typically makes sense when you have filled up your pipeline sufficiently with leads or customers and want to take things to the next level. You also want to make sure that your new idea doesn’t conflict with the overall strategy.  For example, implementation of chatbot means you cannot track leads conversion on Facebook.

Direct Response Agency

Basically, there are two major types of marketing strategies, branding & direct response. While the former influences sales over the long term, the latter directly generate sales.

You may have heard stories about viral videos that failed to generate a single customer or influencers campaign not being able to drive sales, such as this one about an influencer with 2.6million followers but barely any sales.

This is the reason why Direct Response Marketing has been gaining prominence over the last few years. Businesses are tired of paying for vanity metrics such as clicks, impressions, likes and shares.

This is especially the case after the onset of Covid-19 which caused all businesses to tighten their purse strings. CNBC reported that direct response was a bright spot in Facebook and Google’s ads business while all other areas were down.

This is the only agency in this list with a clear KPI of generating leads and sales. A direct response advertisement will always contain some kind of CTA (call-to-action) to entice a prospect to ‘move’ in a certain direction.

There are some features that are particular to direct response marketing, some of which are given below:

Trackable/Measurable: When an action is taken, the specific ad, media, and channel can be known and therefore a marketing campaign can be optimized to keep running the ‘winners’ and cutting the ‘losers’ to increase ROI.

Targeting: Direct response campaigns are centered around a target audience. This allows for more immediate results from a campaign since the advertiser can craft a message in the ‘language’ which the targeted audience understands.

Call-to-action: Intentional messaging that brings audiences across various stages of awareness from Attention to Interest, Desire and finally Action. This is done so with calibrated copywriting and rhetoric based on a firm understanding of the target audiences’ psyche.

A direct response agency plans, creates, and manages direct response campaigns for their clients! Our agency Ice Cube Marketing falls in this category. With a singular focus, we have gotten so good at what we do that clients tend to see a positive ROI within 2months. Some of our results include:

Absolute Wellness: Increased sales by 30% in 3 months.

Airconnection: Increased ROI 11x by replacing foot traffic with online traffic.

CA International College: Increased the number of leads by 52% while lowering the cost per lead (CPL) simultaneously.

Kumon: lowered cost per lead by 35% within 1 month

Dian Xiao Er: Increased online sales by 5-figures.

i.Poise Design: Turned a small ad budget into 6-figures of revenue in 1 month.

Due to the nature of direct response marketing, we work on a performance-based arrangement with many of our clients. Feel free to request a free consultation with us. You can also answer a few questions in this suitability quiz to find out if direct response is the right approach for your business now. Our fees starts from $1k/month but we help our clients typically make 3x more than what they pay. 

Top 10 Creative Agencies in Singapore

Image Credit: kaboompics.com

Just like any other types of business, not every creative agency is equal. Whether you are a small company or a large corporation looking to promote your product or boost your branding, here are the recommended Top 10 Creative Agencies in Singapore that you might want to get in touch with.


1) J. Walter Thompson Singapore

Originated from New York, J. Walter Thompson a.k.a. JWT has been around since 1864. Today, the company has expanded to over 200 offices in more than 90 countries from North America to Asia Pacific region. JWT has more than 100 talented individuals in their Singapore office alone, offering professional services from branding and social media to digital transformation and sector expertise. Some of the reputable clients that have engaged their services include Unilever, Changi Airport, Fiso, Nikon and Shell. You can find out more about JWT on their website below or call +65 6880 5088.

jwt.com/singapore | FB: jwtsingapore | IG: @jwtsingapore

2) Leo Burnett

Leo Burnett is one of the world’s oldest advertising agencies stretching way back to over 80 years since their establishment in Chicago in 1935. The legendary ad agency, which also opened its doors in Singapore, offers a comprehensive range of creative and digital solutions under one roof. Their portfolio is extensive, coming from both local and international clients such as Sony, Singapore Cancer Society and IKEA. They have also won numerous accolades over the years including the prestigious Cannes Lion awards for their works on “Jack, Queen & King” and “Little Red Riding Hood & Emperor’s New Clothes” ad campaigns. You can engage their service by calling +65 6718 0888 or send your email to [email protected] if you have any general questions.

leoburnett.sg | FB: leoburnettsingapore | IG: @leoburnett

3) Ogilvy & Mather Singapore

Led by Chris Riley, the current chief executive for Ogilvy & Mather Singapore office since January 2016, he has since led the creative agency to numerous awards including two Gold Lions at Cannes 2017 for Alliance Francaise de Singapours’ “Pitching French Films to Hollywood” campaign. Most recently, Ogilvy & Mather Singapore took the number-one spot as the country’s “Hottest Agencies” in 2018 in the Campaign Brief Asia Creative Rankings. Their office is located at 71 Robinson Road and can be reached via telephone (+65 6213 7899) or email at [email protected]

ogilvy.com | FB: OgilvyAsia | IG: @ogilvy

4) TBWA Singapore

This Paris-based ad agency prides itself in breaking the convention by thinking outside the box using their signature philosophy known as “disruption”. It actually refers to a system where they identify any relevant triggers or action in culture and implement them accordingly to their clients’ brands. Their philosophy has brought them a lot of success throughout the years, even winning numerous awards for their ad campaigns including Maybelline’s “Be Your Own Filter” and Michelin’s “Driving Passion”. For any new business or PR enquiries, send your respective email to [email protected] or [email protected] Alternatively, you can reach them at +65 6225 5288 or visit their office at 991C Alexandra Road.

tbwa.com.sg | FB: TBWASingapore | IG: @tbwasg

5) BBDO Proximity Singapore

BBDO Singapore is no stranger in the creative industry, having known for collaborating with high-end clients such as Tiger Beer, AIA, Visa, P&G and Fitbit. They also earned numerous accolades including Singapore Creative Agency of the Year by Campaign Asia in 2017. Some of their notable ad campaigns include Guinness’ “Rise” and AIA’s #WhatsYourWhy. Get in touch with them by calling +65 6533 2200. Alternatively, you can visit their office at 30 Merchant Road in #03-12 Riverside Point.

bbdoasia.com | FB: bbdoproxsg | IG: @bbdo_singapore

6) Dentsu Singapore

The Japan-based Dentsu has an illustrious history of advertising and communications experience for over 110 years. The Singapore office was opened in 1994, offering a full range of services related to creative and marketing solutions. Their proven track record is equally admirable, given their high-profile portfolio working with clients like Canon, Toyota and Uniqlo. Call +65 6734 0110 or send your email to [email protected] for general enquiries.

dentsu.com.sg | FB: dentsuSG

7) Edelman

Edelman Singapore covers every aspect of creative and communications solutions from B2B marketing to talent services. They even have a strong team of over 120 talented people from different areas of expertise, with the likes of digital engagement as well as corporate and public affairs. You can get in touch with them by filling in the online contact form or call +65 6733 1110.

edelman.com/offices/singapore | FB: edelman | IG: @edelman

8) Grey Group Singapore

With a history for over 100 years, Grey Group is one of the most reputable global advertising agencies that have collaborated with clients like Canon, Volvo and GlaxoSmithKline (GSK). They basically provide four types of services including digital, shopper marketing, advertising and activation. For the Singapore office, Grey Group has created various ad campaigns such as GSK’s #SensodyneRamadan, P&G’s #GiletteSalutes with the Singapore Armed Forces and Ferrero Rocher’s The Golden Wheel Of Fortune. You can reach out to them by calling +65 6511 7600 or visit their office at No. 1 Magazine Road in #03-07 Central Mall.

grey.com/singapore | FB: GreyGroupSingapore | IG: @greygroupsg

9) Saatchi & Saatchi Singapore

Saatchi & Saatchi needs no introduction, given their reputation in top-of-the-line services in all aspects of creative and communications. Since their establishment in London in 1970, they have expanded a total of 130 branches around the world and among them is Singapore. They have worked with clients such as Guinness, Lexus, Agoda, Subway and HSBC. Call +65 6206 6260 or email to [email protected] if you have any general enquiries about their range of services.

saatchi.com/en-sg | FB: Saatchi.SG | IG: @saatchiandsaatchi

10) Quirk

Quirk believes that the key to a successful advertising is a tailored strategy specially designed for each respective project. Their works have won several accolades including a Gold Award at the 43rd Creativity International Design Awards for “The Pod Boutique Capsule Hotel” and two Silver Awards at the W3 Awards for “The Fullerton Heritage” and “Jascha Spivakovsky” websites. You can locate their office at CT Hub 2 in 114 Lavender Street #09-83 or drop them a call at +65 6385 0500.

quirk.sg | FB: Quirksg | IG: @quirksg

That’s not all! More Top 10s in Singapore are waiting to be discovered!


The compilation of this list was made from accumulation of Public Votes at TallyPress. com.

TOP Marketing Agency Singapore — TOP Agency

What is your agency’s approach to day-to-day client management?

We have built every one of our account management systems, processes, and teams around four fundamental principles: be proactive, responsive, flexible, and transparent. 

These core components allow us to do more for our Singapore clients because we’re always at the ready to test and optimize current approaches and adjust our operations to take advantage of real-time opportunities. Your brand will be apprised of our efforts every step of the way, making you an integral part of the team and making fully clear why our approach to marketing consistently bests the competition.

How do you staff for Singapore-based clients?

We are a truly global agency network with team members in dozens of time zones throughout the world. We manage human and technology resources to ensure the right people with the right expertise are deployed at the right time to capitalize on marketing opportunities.  

This allows us to feel like a local agency, one with a truly global reach, giving us the ability to help your brand reach its goals regardless of where in the world you are or your goals will take you. 

How do you respond to emerging trends in news and culture in Singapore and beyond?

Our in-house data analytics teams continuously monitor search data, social media trends, news headlines, and other relevant digital channels to identify trending conversations and map cross-channel insights. We are then free to make strategic, data-backed course corrections to our campaigns in real-time, ensuring that your brand can capitalize on emerging trends and reap the benefits of an always-on approach to marketing innovation. 

How do you onboard new Singapore-based clients?

We’ve honed a comprehensive on-boarding plan that is custom-tailored to each client and unique to each discipline. We understand that Singaporean companies have different needs than those in other parts of Asia or the world, so we’ve built in plenty of flexibility to ensure that our working relationship is as seamless as it can be. We use the latest marketing and communication tools to stay on top of our client’s needs and provide them with exemplary service from day one. 

Top 61 Digital Marketing Agencies in Singapore

Looking for the best digital marketing agencies in Singapore? Just scroll down a bit and check out some of the top Singapore full-service digital agencies & social media companies which we have curated!

Singapore as a market is booming for Digital and Social Media Marketing agencies. There are many international agencies having an eye on Singapore market whereas there are many home-grown agencies who are doing a pretty good job of digital activities and initiatives.

Digital marketing is steadily becoming the go to way for companies in Singapore to increase their presence and obtain more clients. These days a client is more likely to approach a company based on their digital footprint and not anything else.

While it is gaining great speed in India, in another part of the world digital marketing is gaining considerable weight. Singapore is now on the list of places where digital marketing is a trend among the companies as the market in Singapore is ripe for the picking.

As more and more companies desire digital or online marketing it only stands to reason that more and more digital marketing agencies will emerge in lieu of the demand.

List of the top Singapore digital marketing agencies

Please note this list is No particular order! 

1. Innova Concepts

Innova concepts is a forward thinking Singapore based digital marketing agency that deals in providing high quality, reliable and user friendly web solutions to a wide variety of clients.

This is a firm with the objective being to ensure that the company’s online capabilities are aligned with the growth opportunities that they may pursue.

The firm provides tangible resources for the digital needs, be it in a creative web design, data driven websites, online strategy, and Ecommerce and technology consultancy.

The firm has worked with Home Fix, Excel, Sensational, Avivar and Toto.

Innova Concepts Address:  Singapore Post Centre Post Office P.O. Box 798 Singapore 914027

CEO: Darren Kek

Phone: +65 9366 9060

Email: [email protected]

Website: www.innovaconcepts.com.sg

2. 24K Design Studio Pte Ltd

A Singapore based creative agency, 24k provides market-oriented and web-based IT solutions with corporate website design and development, eCommerce solutions, content management systems, Search engine optimization, search engine marketing, social media marketing, digital marketing, corporate video editing and professional photography. They have worked with Opus IT services, OCBC, Cambridge medical, Sheng Chai vegetable, Sum Kee food, Mitsubishi gas chemical.

24K Design Studio Address: 61 Upper Paya Lebar Rd, #05-02 Tat Wan Building, Singapore 534816

CEO: James Cao

Phone: +65 6844 0132

Email: [email protected] com.sg

Website: www.24k.com.sg

3. Active Media Digital Marketing Agency

Active media is one of the best digital marketing agencies in Singapore which offers a large and comprehensive list of online services, as well as strategic ad campaigns on common and well know online platforms like Bing, Facebook, Google and Yahoo.

They have years of stellar performance and service standards. The recognition received from google and stakeholders is a mark of success. Active media has worked with The Fullerton Hotel, Singapore Post, far East Organization, FJ Benjamin, Kaplan, HTC, SIM, Peach Garden, Hitachi.

Active Media Digital Marketing Agency Address: 51 Goldhill Plaza #20 – 01 / 04 Singapore 308900

CEO: Sarah Wong

Phone: +65 6235 6678

Email: enquiry @activamedia.com.sg

Website: www.activamedia.com.sg

4. AD Cool Media

In AD Cool, their mission is to ensure the client’s happiness at all times. This takes a lot of effort, confidence and dedication to develop creative and useful campaigns with measurable results. AD Cool is one of the agencies in Singapore that believes in creativity and effectiveness.

The combination of those two have always been important in business since its inception. The company does many marketing programs within the core service areas like, Facebook advertising, web design, google search advertising and mobile billboard advertising. They have worked with AIDS Singapore, Hitachi, WECO, Edmas, Tekataro, Buffet Catering, Hub, Best Fresh Food.

AD Cool Media Address: 391B Orchard Road, #13-09 Ngee Ann City Tower B, Singapore, Singapore 238874, SG

CEO: Rena Tan

Phone: +65 8699 8989

Website: www.AdCoolMedia.com

5. Brew Interactive

Like brewing a great drink, a great inbound strategy requires the right mix of ingredients and processes. This is exactly what we’ve been doing over the last 10+ years as an inbound marketing agency. Brew Interactive is an agency made up of only experienced digital strategists because we believe your success depends on more than just a methodology.

You’re looking for trusted experts with a vested interest in your success. We’re an agency that covers end-to-end digital work, such as lead generation, lead nurturing, content marketing, social media, conversion rate optimization and digital advertising.

Clients range from over eight industries, from B2B to education and financial services. We’re a fun-loving group with a humble and hardworking disposition. We care tremendously about the quality and impact of our work.

Brew Interactive Address: 111 North Bridge Rd, #08-19, Singapore 179098

CEO: Marcus Ho

Phone: +65 6814 2952

Email: [email protected]

Website: ww.brewinteractive.com

6. RIFF Digital

RIFF is an international multi-award winning digital marketing agency with offices in Singapore, Jakarta and Amsterdam. RIFF helps companies find their own rhythm and aims to transform companies’ online ambitions into tangible results for the complete digital customer journey.

RIFF has expertise in search, online advertising, content marketing, conversion rate optimisation, website development, marketing automation and social media engagement. The global team of over 300 online professionals works daily to improve their services and achieve the best results for you!

clickworkz solutions Address: 101A, Upper Cross Street, People’s Park Centre, #10-10/26, Singapore 058358

CEO: Sherwin Seow

Phone: +65 9850 9409

Website: www.clickworkz.com

7. Asian Trade Press

Asian Trade Press or AsianTP was founded in 1974. They are an established media house that provides targeted content to the trade, business and consumer markets in the Asia Pacific region.

They help clients to develop and maintain many websites that complement the catalogue of publications. This in turns gives a large coverage area, synergizing print medium for the readers, partners, customers, advertisers and subscribers.

They primarily offer services in corporate branding, search engine optimization, web design and a special business package and have done work for Sterling bank, UBS, Williams, Xerox, DBM, IBM, Atlas Door, KBR, Fagan Company, Post Oak Capital, Waste Management Services and Air Liquide

Asian Trade Press Address: 10 Bukit Batok Crescent #09-05 the Spire Singapore 658079

CEO: Victor KS Lee

Phone: +65 6556 1000

Website: www.asiantp.com

8. Ate Ideas Marketing Agency

Founded in 2006 as a boutique type consultancy that gives lifestyle companies a dynamic solution for their marketing and communications needs, Ate has now become Singapore’s most innovative and creative groups that comprise of Ate Integrated communications, Ate Ideas and Ate Digital. Led by industry professionals with more than 35 years of experience Ate has a team of experts that range from digital and social marketing, Partnership and sponsorship, public relations and development of content and proprietary products.

The company believes in the power of ideas that is backed by the ability to make things happen. They have worked with DBS, Louis Vuitton, and TWG tea, Miele, Vertu, American Express, Capella, Keppel Land and Unilever.

Ate Ideas Marketing Agency Address: 19 Carpenter Street, Singapore 059908

9. Biz Edge Consultancy

A reliable Singapore based company, Biz Edge is companies that aims to add value to the Singapore companies they work with.

They do this by helping the companies harness all of the opportunities available on the internet to grow their business further. Biz Edge specializes in all forms on online and digital marketing like SEO, SEM, online lead generation and Social Media Marketing.

Biz Edge Consultancy Address: 64 Flora Road #01-08 Singapore 506911

CEO: NIGEL MATHEW

Phone: +65 6850 4560

Website: www.bizedgeconsultancy.com.sg

10. Brand Rich LLP

The philosophy that Brand Rich uses is that a brand can make its user rich online, as long as they know how to position the brand, market it through the right mediums and provide what the customers believe to be of great value.

To do this the company can create an Emarketing strategy that covers the redesign of the website, Search engine optimization, email marketing, blogging, online social networking etc.

A core belief that is followed by Brand Rich is that everything begins with the customer. As a result , the strategy aims at creating a positive experience for the customer, increase visibility, reach, brand awareness and loyalty as well as brand retention and recognition. They have worked with Ascend Education, Proceq Asia, Pain.com.Sg, Proof Perfect, IQ Dynamics, Ron Kaufman, John Sih, Casa Sentosa and Intellisoft Systems.

Brand Rich LLP Address: 5001 Beach Road, 06-26 Golden Mile Complex, Singapore 199588

Phone: +65 6392-4590

Email: [email protected]

Website: www.brandrich.com

11. Clickr Media

Clickr is a proficient company that deals with strategic online media planning, web development and design, campaign management and integration. It excels in avenues like Search engine Optimization, Pay per Click, Social Media Marketing, Email marketing, Search marketing and Web analytics.

A notable feature in Clickr is that they are able to offer customized solutions for start-ups, Multi National Corporations and Small to Medium Enterprises from any industry. With the help of carefully thought out marketing strategies and methods, they are able to launch effective campaigns on global media platforms like Bing, Yahoo! Facebook, Twitter, Blogspot Etc. They have done work for Biore, Nintendo, Phillip Capital, The Vein Clinic, Huttons Real Estate Group and Ngee Ann Ploytechnic.

Clickr Media Address: 2 Alexandra Rd, #06-04, Singapore 159919

CEO: Derick Ng

Phone: +65 6566 9556

Mail: [email protected]

Website: www.clickrmedia.com

12. ClickTRUE

ClickTRUE is a uniquely online consulting firm that helps brand owners design, strategize and build captivating and engrossing experiences for the web. They offer online marketing and technology services. This includes but not limited to Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Web Analytics Consultancy and Conversion Rate Optimization.

The company has more than a decade of experience online and can understand exactly what clients require to grow and build an online brand. Some of the names they have worked with are Nikon, nestle, SPH Magazines, Briq, Starcom MediaVest, ADK Yolk.

ClickTRUE Address: 998 Toa Payoh N, #03-25, Singapore 318993

CEO: Jackie Lee Choon Yau

Phone: +65 6950 3366

Email: [email protected]

Website: www.page.clicktrue.biz

13. Clickworkz Solutions

Here is a Singapore based Digital Marketing Agency with a fast growing portfolio and credentials in the online marketing Industry.

The integrated internet marketing solutions can help attain the needed results and enhance the business. They are able to think out of the box, their expertise lies in being able to translate the knowledge of technology and media markets into integrated, creative campaigns that suit the online marketing budget and aims.

They have worked with Netball Singapore, Cathay Organization, United Airlines, World Kitchen, Tourism Tasmanie, Quick Credit, Sentosa Development Corporation, Lee Hwa Jewellery, Astro X, CK Department Store, Ademco Security Group and L’Occitane.

Clickworkz Solutions Address: 101A, Upper Cross Street, People’s Park Centre, #10-10/26, Singapore 058358

CEO: Sherwin Seow

Phone: +65 9850 9409

Website: www.clickworkz.com

14. CommIT Consultants

CommIT is a Singapore based Internet marketing company with a team of SEO consultants that excel primarily in SEO solutions with definite and guaranteed results. The company has been in existence since the year 2000 and has done work for more than a thousand corporate clients for the past 16 years.

Their primary services are aimed at web hosting and Email Hosting, Search Engine Optimization, Social Media optimization and Domain Name Management and Registration. They have worked with Asia One News, Singapore Youth Flying Club, Navy, Miss Universe Singapore and Singapore Press Holdings.

CommIT Consultants Address: 14 Robinson Road, #13-00 Far East Finance Building, Singapore 048545

CEO: Bill Hoffer

Phone: +65 9184 5834

Email: [email protected]

Website: www.commit.com.sg

15. Conversion Hub

Conversion Hub is one of the few agencies in the world that has an in-house usability and focus group lab. The proprietary 360 humanized web design methodology has proven to greatly improve task performance. 

They offer solutions in search advertising, search engine optimization, social media marketing, website designer and usability testing. They have also worked with well known names like Nexus, SG Car Mart, Community Curate, Smart, Sentosa, HSBC, NUS, National Water Safety, Just Married, Singtel, The Caring Teacher, Museum Nasional and Samsung.

Conversion Hub Address: 61 Ubi Ave 2, Automobile Megamart #07-07 Singapore 408898

CEO: Joel Fu

Phone: +65 6844 3935

Mail: [email protected]

Website: www.conversion-hub.com

16. Convertium

The company known as Convertium loves all things digital. From its creation in 2001 they have been passionate with creating great user experiences on digital platforms. They know that as long as the users are successful and happy with the digital goals they instantly become a customer. The customers in turn advocate the products, services and brands.

Their core specialties are in content management, digital marketing, web development and user experience. They have also worked with SG Enable, Lexus Asia Pacific, Singapore EDB, OCBC Bank, American Express, Las Vegas Sands, Legrand, Centre for Enabled living, Caltex etc.

Convertium Address: 11B, Stanley Street, Singapore 068730

CEO: Gerard Lim

Phone: +65 6236 6400

Mail: [email protected] com

Website: www.convertium.com

17. Webcada

With a decade worth of experience, Webcada provides online services to help brands stay relevant in the digital space. Their services include inbound marketing, Content Management, Search Engine Optimization, web designing, email marketing, and email hosting. They strive to build quality content and achieve the most out of the online space.

Webcada Address: 37 Jalan Pemimpin, #08-08, MAPEX, Singapore 577177

CEO: Ethan Cheong

Phone: +65-6334 3168

Mail: [email protected]

Website: www.webcada.com

18. Digital Media Nerds

Digital Media Nerds is an SEO driven company that provides the most ethical SEO work done with promises to deliver upon the KPIs. The company is very upfront about what can be achieved as well as the limitations. The company is well known in their ability to deliver top-notch, ethical SEO services that are the best in the industry.

DMN will deliver the best results within 6 months or the consultants will work for free until the target is achieved. They have worked with Focus Music, Cheryl Tay, Klapsons, Le Doll, BHC Racing, ERA Singapore, Savills, GPS Alliance, Peinsula Excelsior Hotel, iViva and Knight Frank.

Digital Media Nerds Address: 62 Ubi Rd 1, #06-24 Oxley Bizhub 2 Singapore 408734

19. Diseno Advertising

In the battle of good design Vs great design, great design always wins as it is able to create a design that is truly client focused. The company claims that they are able to deliver on what they have promised. That is how dedicated and passionate they are at what they do.

Diseno is the marketing thinking cap for most SME’s as they come out with many fresh ideas, concepts and strategic planning based on the limited budget for max exposure. The company has since worked with big brands like KOWA, National Library Board, SIS Sugar, KAO Singapore, Prudential, Mediacorp, NETS, Swarovski and Central Provident fund.

Diseno Advertising Address: 19 Tanglin Road, #06-53 Tanglin Shopping Centre Singapore 247909

CEO: Steffen Ongah

Website: www.disenomugs.com

20. Evian Media

Evian helps in forward-looking brands connect to the audiences, through digital platforms. The company is a digital agency with team members having endless curiosity and deep passion for everything that is digital.  The company claims that bold brands and forward-looking ones tend to benefit the most from working with them.

This is mostly because the company has a way of thinking that differs greatly from what most other companies do. They do work in search engine marketing, web design, social media marketing, Ecommerce and various types of campaigns. They have also worked with brands like Hatami, Mercedez Benz, Mervin and N30 Tank.

Evian Media Address: 78A TAMPINES ROAD SINGAPORE

Mail: [email protected] com

Website: www.evianmedia.com

21. Foretec

Foretec is a company with SEO services that aims mainly to provide highly focused online marketing services that matches all the needs of the clients business. The company aims to provide utmost quality service at all time for the customer’s satisfaction by offering tight and thorough analyses of all the processes involved. The proof of this strategy lies in the client’s rankings, websites and return on investments.

Foretec is an all in one service provider as well as a manager of SEM, SEO, and domain buying and website development for all the online marketing needs. Foretec believes that their clients can testify to their work and how they stand out from any other company. They have worked with names like SLP international, ERA Singapore, PropNex, Huttons, Group and Mouth Restaurant.

Foretec Address: 22 Sin Ming Lane, #06-76 Midview City, Singapore 573969

CEO: Lester Sim

Phone: +65 6460 0180

Website: www. foretec.com

22. Interakt

Interakt believes in providing customized digital marketing solutions by strategizing the right type of content, through the right type of channel to maximize the reach. They provide lead generation campaigns, affiliate marketing, mobile marketing, SEM, SMM, Content marketing and many other Digital Marketing services.

Location: #05-21, 305 Alexandra Road, Singapore 159942

23. GHP Design

Ghp is a marketing agency that caters to all the client’s needs. If they are just building a brand or launching a service or product, GHP can design, advertise, name and define it across all the media platforms.

Working with a team of designers and webmasters, the company offers clients their sharp skills in design, websites creation, marketing and print collaterals. They have done work with LCL, Piaget, Danone, Computa Maps, Clarins Paris, Bootic, Accor, Essilor, UNESCO, La Redoute and Banyan Tree.

GHP Design Address: 255 Arcadia Road #03-25 Singapore 289850

Email: [email protected] com

Website: www.sgpbusiness.com

24. Happy Marketer

Here at the Happy Marketer, the company uses marketing mediums to help any and all kinds of businesses generate leads and more sales from their websites. The company helps them create better websites, advertise on Facebook and Google, improve the quality of copywriting, increase visibility on search engines and track the progress of newsletter funnels using web analytics and website testing.

They have done successful projects for Citibank, Cambridge University Press, CNN, Air Asia, StarHub, Spring Singapore, FairPrice, Sony, HP, Petronas, Johnson & Johnson, JobStreet.com, Bombardier and Charles & Keith.

Happy Marketer Address: Guoco Tower, 1 Wallich St, Level 21 Singapore 078881

Phone: +65 6653 8060

Email: [email protected]

Website: www.happymarketer.com

25. Hashmeta

Hashmeta is founded upon a simple but powerful idea: proper and effective marketing combined with good design go hand in hand to create a superb product. If a business wishes to be taken seriously then it must master both aspects. Just like great marketing, great design also takes time.

To them, a highly useful website or an app is not enough in this day and age. The company designs a catchy look for the product and markets it through different media; focusing on search engine optimization, pay per click campaigns on social networks.

They have worked with Fujitso, The Waffle, StemCord, Parkway Cancer Centre, Mpire Management, MatchCab, Swatchies, Spatial+Co Pte Ltd, Ntu Ventures, Zii VueBox and Absolute Media Loft.

Hashmeta Address: 30A Kallang Place #11-08/09 Singapore 339213

CEO: Terrence Ngu

Email: [email protected]

Website: www.hashmeta.com

26. iClick Media

Created in 2009, iClick Media is a certified ISO digital marketing company based in Singapore. iClick is also one of the few internet marketing companies that is certified by Yahoo and Google which is a hard task indeed.

They offer services in search engine optimization, search engine marketing, web design and development and web analytics. Thanks to their hard work they have done many projects with names like Magic Edutainment, ADA, Heels Diva, Charming Hair Salon, Avenue 6, Bacera and Synrgic.

iClick Media Address: 246 Macpherson Road, #02-01 Betime Building Singapore 348578

CEO: Terence Sim

Phone: +65 6362 0123

Mail: [email protected]

Website: www.iclickmedia.com.sg

27. iConz

iConz is the one stop solution shop for all the marketing and business needs one may require. The company is committed to providing solutions for a client’s business through expertise thus helping them increase their business growth.

They also provide services in web development, Ecommerce, search engine optimization, pay per click, electronic direct mailer, social media marketing and customer relationship management. They have worked with K’Amour Marine, Clariti, Paradise Group, Standard Chartered, KT&T, House of Seafood, Dodo Seafood Treats and JR Life Sciences.

TG Ong Address: 61 Bukit Batok Crescent, 04-01F, Heng Loong Building Singapore 658078

CEO: TG Ong

Phone: +65 6774 4889

Mail: [email protected]

Website: www.iconz.com.sg

28. Ideaverse Network

A stand out feature found in Ideaverse network is that they are located in the heart of Singapore and is the only company that blends the best of both old and new media. Ideaverse helps businesses leverage their marketing strategies while also blending core marketing methods that ensure a long term success.

They have a team of talented individuals that specialize in various fields like search engine optimization, landing page optimization, pay per click advertising, web analytics, conversion tracking and optimization and copy writing. They have done projects with Heineken, SPH, Billabong, Street Deal, Adidas, American Express, Pokka, Amec and Healthway Medical.

Ideaverse Network Address: 77 Robinson Road Level 34, Robinson 77 068896 Singapore

Phone: +65 6714 6640

Email: [email protected]

Website: www.ideaverse.com.sg

29. Impossible Marketing

This is a homegrown internet marketing company that specializes in taking websites to the top of search results in google to create greater traffic and lead generation. It is very important for businesses to be visible in google search as it is the primary search engine across the world.

They have their own internet marketing campaigns with varied strategies like targeted keywords, advertising images and content, color selection and text positioning.

Impossible Marketing Address: 14A Yan Kit Rd, Singapore 088266

CEO: Alan Koh

Phone: +65 9374 0111

Email: [email protected] sg

Website: www.impossible.sg

30. De Mellows

Imagine if you had more sales and leads all on autopilot coming in 24/7 within the next few months without busting your marketing budget?

The only digital agency in Singapore that GUARANTEES RESULTS or they work for FREE.

No fancy story or “wishy-washy” talk…. De Mellows produces results – Period.

Using human psychology, best practices and web automation in its powerful proprietary marketing process, De Mellows has successfully helped its clients, which include Govt bodies, MNCs, SMEs, and startups achieve explosive success.

If you want to grow your brand, become an authority and generate more sales, De Mellows is the one to look for in Singapore.

Contact a marketing specialist today to get a free proposal together with an 80 plus point marketing audit (worth $500) as well as a marketing strategy blueprint(worth $888) all for FREE. This enticing offer will expire soon, so do take advantage.

De Mellows Address: #04-01, PROSPERITY BUILDING, 70 SOUTH BRIDGE RD, SINGAPORE 058700

Phone: +65 6909 5392

Email: [email protected]

Website: www.demellows.com

31. OOm

It is a Singapore based Digital Marketing agency that specializes in Search Engine Optimization and Search Engine Marketing. They have more than 14 years of experience in the digital marketing industry.

Apart from the above-mentioned services, they also provide Google Ad services, Search Engine Reputation Management and much more. They have extended their marketing services to other countries by expanding their business in China and the Philippines too.

OOm Address: 141 Middle Road, GSM Building #05-04, Singapore 188976

CEO: Ian Cheow

Phone: +65 6391 0930

Mail: [email protected]

Website: www.oom.com. sg

32. iFoundries

They specialize in digital marketing, marketing automation & SEM, SEO & Web Development in Singapore. Their clients like Singtel, Singapore Airlines and Goodwood Park Hotel have benefited from better ROI with their digital strategies.

iFoundries Address: 10 Ubi Cres, #02-51 Ubi Techpark, Singapore 408564

CEO: Andy Lim

Phone: +65 9624 6245

Mail: [email protected]

Website: www.ifoundries.com

33. Salween Group

They are a boutique but full-service branding and digital marketing agency with a strong focus on creating engaging content. Their multi-year relationships with some of the region’s most well-known brands arethe testament to that. Their areas of expertise are Web Designing & SMM.

Salween Group Address: 143 Cecil St, #25-01 GB Building, Singapore 069542

CEO: Sylvia Saw McKaige

Phone: +65 6909 1375

Website: ww. salweengroup.com

34. Notion Age

They are a Digital Marketing Agency based in Singapore that hand-crafts finest SEO Services and SEM/PPC Search Advertising solutions for brands and businesses. They focus also include Email Marketing.

Notion Age Address: 1 Kallang Jct, Level 6 Vanguard Campus, Singapore 339263

CEO: Jack Wong

Phone:+65 6438 8303

Email: [email protected]

Website: www.notionseo.com

35. Osmium Digital

Osmium is your partner to empower you to close the gap between your brand and your audience. Whether its content, technology, marketing or social, your company’s digital transformation journey is unique and they render their services accordingly. They are experts in SEO & SEM.

Osmium Digital Address: 35D Hongkong St, Singapore 059674

Phone: +65 9839 2121

36. Moonshot Digital

Moonshot digital is an award-winning luxury digital marketing agency who help luxury brands engage with affluent consumers in Asia. Their area of focus are SEM, SMM & Web Designing

Moonshot Digital Address: 101 Upper Cross St, Singapore 058357

CEO: Florine Eppe

Phone: [email protected]

Website: www.moonshotdigital.com

37. 2 Stallions

Your website is your professional front for your company online – your international business card, the 24-hour salesman who never sleeps and works tirelessly for you. In the Internet age, a mobile-friendly website that markets your business is the key to online success. They make it happen for you. They are experts in SEO, SEM, SMM & Email Marketing

2 Stallions Address: 80 Changi Rd, #05-03, Singapore 419715

CEO: Dhawal Shah

Phone: +65 9129 6248

Website: www.2stallions.com

38. IH Digital

IH Digital is a digital marketing agency that aims to provide simplicity and flexibility for clients’ social media marketing needs across the Asia. They have more than 10 years of digital marketing experience and 80+ specialists for South East Asia, IndoChina, Greater China, Korea and Japan. Their key areas of expertise include SMM, SEM & Media Buying.

IH Digital: 2 Kallang Avenue, #06-25 CT Hub, Singapore 339407

CEO: George Foo

Website: www.ihdigital.com

39. ConstructDigital

Construct Digital is a digital agency that earns you leads and customers with a holistic approach to digital marketing from Content Creation, Search Engine Optimisation, Social Media, Email Marketing and Digital Advertising. Their areas of focus also include SEO, SEM & Web Development.

ConstructDigital Address: 114 Lavender Street #11-85, Singapore 338729

CEO: Charanjit Singh

Phone: +65 6438 4886

Website:www.constructdigital.com

40. MediaOne

Dominate online with MediaOne digital marketing agency services using search engine optimisation (SEO), search engine marketing (SEM), social media marketing (SMM) and online reputation management (ORM). Their award-winning digital marketing services have helped more than 600 companies in Singapore and beyond.

MediaOne Address: 4B Craig Road Singapore 089664

CEO: Tom Koh

Phone:+ 65 6789 9852

Email: [email protected]

Website: www.mediaonemarketing.com.sg

41. HSP Digital

HSP Digital Marketing Agency is the leading marketing company in Singapore, offering professional search engine optimization (SEO), PPC management, social media optimization, Facebook marketing and more marketing services.

HSP Digital Address: 100 Beach Road, #16-08 Shaw Tower Bugis, Singapore, Singapore 189702

Phone: +65 6259 7709

42. Minus Digital

They mainly focus on designing websites that blend creatives with a long term strategy that match your business and marketing needs. Their services include SEM, SMM & Web Development

Minus Digital Address: 19 Cecil St, Singapore 049704

43.

East side Mafia

East side Mafia is an agency that builds brands with their unconventional methods. They have also proven to generate great revenue with their methods. Their services include SEO, SEM & SMM.

East side Mafia Address: 31 Rochester Dr, Penthouse Level 24, Singapore 138637

CEO: Mario Didier

Phone: +65 9362 9200

Email: [email protected]

Website: www.eastsidemafia.com

44. Amber Creative

Amber creative majorly focuses on building websites for their clients and has had their clients praise their work in the last three years of their existence.  They are experts in Google PPC & Web Development.

Amber Creative Address: 8 Burn Road Trivex #7-11, Singapore 369977

CEO: Jackie Yeo

Phone: +65 6904 8865

Email: [email protected]

Website:www. ambercreative

45. Appiloque

They love making new ideas possible with the right pixels and snippets of code. They care about both design and usability, and that’s how they’ll help you cut through the noise and connect with your customers. Their key areas of focus are Google PPC & Web Development

Appiloque Address: 114 Lavender Street, CT Hub 2, #02-64, Singapore 338729

CEO: Lisa Tan

Phone: +65 3159 5045

Email: [email protected]

Website: www.appiloque.com

46. Digital Nova

Digital Nova is a digital marketing agency with target-oriented approach and cost-effective online marketing strategies that allow them to strike the leads and conversions regularly. They are known for leaving long-lasting impact to marketing clients and their businesses. They are experts of SEO, SEM & SMM.

Digital Nova Address: 16 Raffles Quay, #41-07, Hong Leong Building, Singapore 048581

Phone: +65-6909 0975

Email: [email protected] sg

Website: www.digitalnova.sg

47. PurpleClick Media Pte Ltd

Purple Click is known for crafting unique digital marketing and branding strategies specific to your brand. They aim at making online marketing easy and helping your brand stand on the top of the mind of your customers. They render services that include SEM, SEO & SMM

PurpleClick Media Pte Ltd Address: 51 Goldhill Plaza, #14-01, Singapore 308900

CEO: Leonard Tan

Phone: +65 6533 8655

Email: [email protected]

Website: www.purpleclick.com

48. Disruptive Digital

Their team effectively ideates and implements content strategies for their clients. Their core values are transparency, persistence and mutual trust with their clients. They are also well known for their stellar track record. Their areas of focus are Content Marketing, SEO, SEM & Web Designing.

Location: 8 Burn Road, #15-13 Trivex, Singapore 369977

Phone: +65 6589 8607

Email: [email protected]

Website: www.disruptivedigital.co

49. Carbon Interactive Pte Ltd

Carbon is a digital agency that caters to all the interactive and integrated needs of the client. They are an award winning company with experienced consultants, marketers, storytellers, strategists and creatives with a flair for fresh new ideas and insight into powerful initiatives and campaigns. They have worked with Esplanade Singapore, Singapore Polytechnic, Singapore Grand Prix, NTUC Link, Paper One, StarCruise. They service and specialize in digital strategy consultancy, web design and development, management consultancy, Social media marketing, content strategy and development and brand reputation management.

Carbon Interactive Pte Ltd Address: 50 Ubi Ave 3, #04-05, Singapore 408866

Phone: +65 6293 4373

Email: [email protected] com.sg

Website: www.carbon.com.sg

50. Bray Leino Splash

Bray Leino Splash is a full service digital marketing agency dedicated to combining strategy, user experience, visual design and technology to drive tangible business results for their clients. They are experts in Web Development, SMM & Email Marketing.

Address: 51 Tai Seng Ave, #04-04 Pixel Red, Singapore 533941

Phone: +65 6702 5080

Email: [email protected]

Website: www.brayleinosplash.com.sg

51. Singsys

They are one of the leading UI/UX design, website and mobile application developers. They provide comprehensive and simplified web solutions at affordable prices. They are a team of 200+ talented and dedicated professionals striving to provide unique and futuristic designs.

Address: 1 North Bridge Road, #17-10 High Street Centre, Singapore 179094

Phone: +65 6561 3900

Email: [email protected] com

Website: www.singsys.com

52. VMLY&R Singapore

A forward-thinking global digital marketing agency that caters to problem-solving in the digital arena. They pioneer in strategy, marketing and advertising over multiple digital platforms and have experience with some of the leading global brands.

VMLY&R Singapore Address: 50 Scotts Road, Singapore

Phone: +65 6671 3000

Email: [email protected]

Website: www.vmlyr.com/en-sg/singapore

53. Zoo Group

Zoo is an advertising, branding and strategy development agency that believes in creating effective, practical and functional advertising solutions for their clients. Their ideas are creative, current and inspired by a deep understanding of the brand. They largely conceptualise their game-changing ideas in-house but occasionally collaborate with other experienced pioneers as well.

Zoo Group Address: 137 Cecil St, #08-01, Singapore 069537

Phone: +65 3109 1766

Email: [email protected] com

Website: www.zoogroup.com

54. VISIBILITI Pte Ltd

VISIBILITI Pte Ltd leads the way to your digital growth with result oriented performance and creatively inspired thinking. They effectively aid you in reaching and connecting to your audience through multiple channels with the right strategy in place. Choose them for SEO consultancy, PPC management, sales and marketing!

VISIBILITI Pte Ltd Address: 84 Genting Ln, #05-01, Singapore 349584

Phone: +65 9664 7475

Email: [email protected]

Website: www.visibiliti.com.sg

55. First Page Digital

One of the largest digital marketing agencies with an amazing clientele, FirstPage is known for its cutting edge strategies and successful digital growth campaigns. Their services include SEO, pay-per-click advertising, content production, and social media advertising.

First Page Digital Address: 144 Robinson Rd, #20-01 Robinson Square, Singapore 068908

Phone: +65 6270 2193

Email: [email protected] sg

Website: www.firstpagedigital.sg

56. Fincore Group

Fincore is a digital advertising agency that gives clients a digital edge with proprietary data, analytics and comprehensive digital marketing expertise. They are the champions at acquiring conversions through highly successful digital campaigns. Whether lead generation, brand awareness or building a strong social media presence, they have you covered.

Fincore Group Address: Block 5008 Ang Mo Kio Avenue 5 #04-09/16, Techplace II, 569874

Email: [email protected]

Website: www.fincoregroup.com

57. Fifth Ring Pte Limited

Fifth Ring is an international B2B communications agency that aims to strengthen their client’s market position. They specialise in brand and strategy, design, digital media, PR and advertising. They combine in-depth research and planning to identify the problems, ideate, execute and achieve the right results for their client’s brand.

Fifth Ring Pte Limited Address: 380 Jln Besar, #14-08 ARC380, Singapore 209000

Phone: +65 6871 4239

Email: [email protected]

Website: www.fifthring.com

58. Dog Digital

Dog is a digital agency that transforms your brand through innovative thinking and result oriented execution. They deliver multi-disciplinary marketing, digital design and strategic development solutions. Their expertise in technological integration, planning, ideating and implementation distinguishes them from the rest.

Dog Digital Address: #16-04, Golden Mile Tower, 6001 Beach Road, Singapore

Phone: +65 6708 8299

Email: [email protected]

Website: www.dogdigital.com

59. Convertium Pte Ltd

Convertium is one of Singapore’s most sought after, full-service digital marketing agencies. They strive to empower your brand by providing the best user experience across all digital interactions. They specialise in UI/UX, content management, web development and digital marketing.

Convertium Pte Ltd Address: 273B South Bridge Rd, Singapore 058822

Phone: +65 6236 6400

Email: [email protected]

Website: www.convertium.com

60. Blast Radius

Blast Radius is a global digital agency that specialises in engaging content tailored to each channel. They take care of your brand’s identity, implement traditional & digital marketing strategies, create brand awareness and connect with the brand’s audience.

Blast Radius Address: 50 Scotts Road, #03-01, Singapore 228242

61. Aiden Creative Pte Ltd

Aiden Creative was founded under the belief that the only way to truly help the client is by behaving and working as a strategic partner instead of a simple outsourced vendor. Since its inception, the company has had a front row seat to the rapidly evolving tech that now makes up the digital age. The challenge is to stay flexible and efficient, continually evolving the processes as it grows.

Some of the services they offer are web design and development, social media marketing, search engine optimization, website analytics, pay per click advertising and email marketing. They have worked with names like Toshiba, Triumph, and Singapore cable car, Rightmen, RFCom, SG21, Maybank, EBC, TTG, Hertz and Bioskin.

Aiden Creative Pte Ltd Address: 229 Mountbatten Road, #02-41 Mountbatten Square, Singapore 398007Asian Trade Press

Phone: +65 6364 8846

Website: www.aidencreative.com

Singapore is undeniably a fresh new market for any interested companies or entrepreneurs. There are a lot of opportunities available as well as the means to make the company known. All that really is left is to take the first step.

To get featured on the list of Digital Marketing Agency in Singapore, you can Whatsapp me on +91-97911-34451. The purpose of writing this post is to help people who are on look out for digital marketing agencies in Singapore.

To be featured on top 5 prime spots, please strike a conversation with credentials.  Besides, a quick introduction: I am Sorav and I run a digital marketing agency in Chennai, India and I also offer training in digital marketing in arenas like pitching clients for digital marketing, Facebook advertisements, social media marketing and Search Engine Optimisation. If there is a scope of collaboration, please do let me know through [email protected]

9 Types of Digital Marketing Agencies in Singapore

Looking to engage digital marketing agencies in Singapore? With the market getting increasingly saturated, it can be hard to know where to begin your search. In today’s article, we’ll explain the different types of digital marketing agencies in Singapore, and how to determine which one will fit your needs. 

1. Content marketing agency

A content marketing agency will help you develop a content marketing strategy and then taking the necessary steps. This can range from making slight adjustments to the content you already have, to creating entirely new ones. Content marketing agencies can provide help with written content, such as blog articles. They are able to generate engaging content with strategic placements of your primary and secondary keywords, while applying SEO principles to help you rank on SERPs. 

2. SEO agency

Much like content marketing agencies, SEO agencies also come up with content that is optimized for search engines. However, they also often conduct keyword research and ranking analysis to determine how you fare against competitors. For SEO agencies, it’s all about getting your page to rank high on SERPs, with the goal being the top three spots. Part of the work is also building quality links to and from your page. One thing to note is that SEO is not a quick fix, and it’s more of a long-term strategy that takes time to show results. There are also some instances where SEO is not recommended. For example, if the search volume for your industry is too low, or if it is too competitive.

3. AdWords/PPC agency

Pay-per-click (PPC) is a way to get to the top of SERPs via paid advertising. It’s called PPC because you are only charged when someone clicks on your ad. The cost-per-click (CPC) depends on the keywords you use and how popular it is. This is the opposite of generating traffic to your site via organic means like SEO, but as they share a similar structure, many SEO agencies also offer PPC services. These agencies will find relevant keywords that will perform well for your brand using tools like Google AdWords, and help you bid on the selected keywords or terms. Apart from Google, these professionals can also help you deploy ads on social media channels such as Facebook, Instagram, YouTube and Twitter.

4. Social media agency

Another different type of digital marketing agencies in Singapore are social media agencies. These agencies help businesses build, maintain and grow their online presence on different channels. They can develop and execute marketing campaigns or targeted ads in order to grow your following and sales for your brand. They may also provide other services relating to customer interaction on social media channels. Some bigger agencies may manage social media influencers and be able to carry out influencer marketing campaigns, which brings us to our next point.

5. Influencer marketing agency

Some influencer marketing agencies may only refer influencers for ad campaigns. But most of them also develop effective campaigns that combine a brand’s message with their influencers’ unique personalities. Not all social media agencies are influencer marketing agencies, but many influencer marketing agencies are social media agencies. They have a deep understanding of different social media channels, and are capable of developing a variety of campaigns to span them. Influencer marketing agencies are dynamic and multi-faceted. They know how to implement cross-channel marketing and an influencer’s popularity to maximise impact.

6. Creative agency

Creative agencies are those that help you with things such as logo creation, online banners, graphic design, photography, videography… Basically, anything that requires creative content. Some creative agencies may specialize in one area more than the other, but their services usually overlap with other aspects of digital marketing. For example, a creative agency may also offer content marketing and social media marketing services. Or, a creative agency may also do advertising and have a video production house. There are many services a creative agency can provide, whether it’s to fill marketing gaps for your business, or to take the reins completely.

7. Branding agency

As its name suggests, branding agencies have everything to do with your brand. They can help you develop your brand identity, define who you are and your unique voice. It’s not just creating a logo or website, but more to do with the impression you give to your customers, employees and shareholders. They can help you create a presence in your market, and influence or change consumer’s perception. Apart from that, many branding agencies also provide services in areas such as web design, product design and brand packaging.

8. PR agency

PR agencies help to grow your brand via editorial coverage. This means writing and circulating public releases and pitching to journalists and news media outlets. They also provide services relating to crisis management and reputation management. If a brand falls victim to controversy or bad press, a PR agency is able to step in to help neutralize the damage. And before it even gets there, PR agencies are able to understand public opinions and predict where the trend is heading. Through a variety of means, they are also able to influence these opinions if necessary.

9. Web Design/Development Agency

Before we talk about web design and development, the first thing to know is: web design and web development are two completely different things. Web design focuses on page layout, how it looks, and making sure that it’s easy to navigate. On the other hand, web development is ensuring that the site works the way it’s supposed to. Web designers use programs like Adobe Photoshop, while web developers are well-versed in HTML and CSS codes. Most web design/development agencies handle both aspects, but you should still be clear on what services you require and check with them that they are able to provide the help.

Grey Singapore | About Us

Chief Executive Officer, Grey Singapore

Konstantin started his career at BBDO in Germany, before moving to the Chicago office and New York. During his stint there, Konstantin led brands as diverse as Wrigley, J&J and Best Buy.

Prior to Grey, Konstantin was in Publicis New York, where he was the Brand Agency leader for P&G’s Digestive Wellness and PGT (Procter & Gamble Company and Teva Pharmaceutical Industries Ltd.) Healthcare brands. In that role, he led an integrated team of seven agencies across all marketing disciplines to develop integrated big ideas.

Other than his passion for global business, Konstantin has always been a digital innovator – from launching a user-generated content (UGC) based campaign three years before YouTube existed to being the global capability lead on Publicis’ real-time marketing engine

Executive Creative Director

A Singapore native, Aaron returned home, having spent the past decade in three of the world’s biggest economies; China, United States, and most recently Japan. Aaron brings nearly 20 years of advertising and creative experience with tenures at Wieden+Kennedy, Fallon, TBWA, Crispin Porter + Bogusky, McCann, Johannes Leonardo, Ogilvy and Edelman. He has developed multifaceted work for some of the world’s largest brands including Nike, Under Armour, Converse, Burberry, Bacardi, Coca-Cola, Heineken, United Airlines, Google, Sony, Nokia, AT&T, Johnson & Johnson, IBM and Volkswagen. A recipient of multiple creative awards at the likes of D&AD, One Show, Cannes, Webby, Clio and Spikes, just to name a few. Aaron sat as a member of the jury at The One Show in New York and several others including the One Screen Film Festival, mentored at the Miami Ad School, spoke at the Michigan State University and the One Show Festival of Creativity in Beijing and served as a global advisor for the Ad Stars Festival in Busan.

Director-HR & Talent, Singapore

A Postgraduate from the London School of Economics & Political Science, Rossana started her career as an international recruiter for EMEA at Bloomberg in London, specializing in financial services. Two years later, she moved to the HR Generalist team covering the EMEA region. After Bloomberg, Rossana joined Temenos as a Senior HR Advisor looking after the MEA region. Subsequently, she relocated to Singapore with her family. Born in Italy, educated in London and now a permanent resident in Singapore, Rossana is a true international person, having worked in multicultural and fast-paced environments, thus developing an interest and appreciation for different cultures as well as enjoying new challenges brought by dynamic work-places.

Area Financial Controller- Singapore & Malaysia

JC oversees the financial operations of Grey Malaysia and Singapore, including commercial, financial planning, client compensation and profitability, contract management, compliance, budget development and resource planning. He is also responsible to define the most optimal way to deliver services to ensure quality to clients and profitability for the agency. JC has more than 10 years of experience across financial reporting and financial planning and analysis. Prior to joining Grey, he has worked in Publicis Singapore, Resorts World Sentosa and Baxter Healthcare. Graduated with a degree in Commerce Accounting from University Tunku Abdul Rahman, JC is also ACCA-qualified and Chartered Accountant in Singapore.

90,000 How We Promoted the Business App in Singapore

Singapore attracts tourists with fantastic landscapes and businessmen with a loyal tax policy. Registration of a company takes one to two business days, and opening a corporate bank account takes about four weeks. However, these deadlines are realistic when you have a reliable consultant who ate a dog on the organization of these processes.

A team of Russian developers has created an innovative OSOME service for foreign businessmen, which helps with company registration and further tax and legal matters in Singapore. OSOME has two unique features: firstly, it is a mobile application that is convenient for active businessmen, and secondly, it communicates with bots that can process payment documents, transfer them to tax organizations and perform other legal operations.

Find Common Language

But, no matter how original the idea, it is advertising that helps connect the product with the target audience. OSOME turned to us, MediaNation agency for the promotion of the application.We were faced with the task of increasing the number of installations of the mobile application with further registration and ordering the company’s services. As a result, in the shortest possible time, we managed to quadruple the KPI set by the client, and get more than 1000 installs per month, which exceeded the client’s expectations so much that we had to reduce the activity of advertising campaigns.

Fig. 1. Google AdWords – Universal App Campaigns

The first challenge was the geography of promotion: Singapore for us was a terra incognita – before we did not promote in Asia, which has its own characteristics.The second was a multinational target audience with whom it was necessary to find a common language. About half of the country’s population (42%) is represented by foreigners. As a solution to this problem, English was used in advertising messages, which is the main mode of communication for expats.

Let’s be familiar, OSOME

No one in Singapore has offered such services before. And everything new requires preliminary explanations. Therefore, before starting to promote the application, we focused on promoting the site, which introduced the service in detail: describing its essence, directions, tariffs, advantages and mechanics of use.

We chose Facebook and Google AdWords as the main promotion channels because of their relevance in the target geo. Additional arguments in favor of AdWords are that it offers a dedicated format for app ads – Universal App Campaigns (UACs), which show ads for an app across all Google ad spaces, whether it’s Search Network, Display Network, or YouTube. In addition, universal app campaigns are optimized with self-learning artificial intelligence that can process millions of user behavioral signals and, based on them, select the target audience that is most likely to install the app.The argument in favor of Facebook was the feature of the product: chat with a bot in Messenger and the ability to immediately download the application.

Facebook audiences were collected based on user behavior, interests and job titles.

  • Businessmen, directors, top management.
  • Startups.
  • Office workers, financial managers, accountants.
  • Start of a new business.

All audiences showed more or less equal results.The average cost of going to app stores in January was $ 13.54 for the AppStore and $ 4.44 for the PlayMarket. The lower cost for Android can be explained by the fact that mobile devices based on this OS occupy about 80% of the Singapore market. Nevertheless, the indicated values ​​fit into the KPIs, which were agreed with the client.

In the case of AdWords, several search and display campaigns were created with increased bids (50%) for smartphones and tablets and with the exception of desktop devices – we were interested in the audience, which after studying the site will immediately download the application.

We’ve broken down the requests into six campaigns:

  • Company registration
  • Offshore Companies
  • Accounting
  • Secretary services
  • Registration of legal address
  • Assistant for Nominee Director

The introductory campaign – website promotion – lasted 1.5 months and ended because OSOME decided: the audience was already well acquainted with the service, it was time to exclude an extra link in the user journey chain: advertising – website – app store.

Hello Chinese New Year

The targeting audiences have remained the same, only the place where the user went to after clicking on the ad has changed.

Here we are faced with the peculiarities of the Asian market, which we did not take into account. Advertising for Android was launched a little later than for iOS – we were waiting for the moment when the developer would finish the new version and put it on the side. The start coincided with the onset of the Chinese New Year – February 16 – and its long celebration until March 2.As a result, the first results were not the best. But soon the situation got better, and the cost of installation on Android averaged $ 7.29, which is lower than on iOS.

Further promotion of the application on Facebook without an extra link in the form of a site gave good results: if before the cost of going to the store was more than $ 13, now the cost of installing, and not going, averaged $ 8.7.

How we taught AI to collect the people we need

In Google AdWords, we launched Universal App Campaigns (UAC) with automatic audience search.Since October 2017, it is not the account manager, but the AdWords machine learning algorithm that decides how, when and to whom the app ads will be shown. Since artificial intelligence focuses on the first perfect conversions, at the initial stage, we were extremely careful with the involvement of the audience. In advertising materials, we focused on business terms / services: Accounting, Support for Accounting and Tax, Incorporation, Company Registration and indicated the cost of services in order to attract those who are 100% of our target audience.

It took a week to gather the first audience. This is an important period in UAC, when it is better not to touch the campaign and not change anything in it: no bids, no creatives, no budgets, so that the AI ​​collects data for further work. Only then did we start optimizing the campaign: changing creatives and budgets, lowering the bid so that the CPI was lower.

Universal campaigns on Android brought a large number of app installs and service requests, which is why ads sometimes had to be paused so that OSOME specialists could process requests efficiently.

Advertising campaigns for app installs in stores showed a noticeable price reduction compared to landing page campaigns. Whereas before the CPI in the Google Display Network (CMN) was $ 4.4 on Android and $ 13.5 on iOS, now UAC is $ 2.55 on Android. It was different with iOS. The same AI methodology didn’t work, and we turned off UAC, focusing all our efforts on Facebook to get conversions on iOS there.

Recruiting new audiences

There is a need to expand the audience of the advertising campaign.Facebook has added freelancers to the audiences mentioned above. They were chosen because, in theory, they could soon become interested in registering a legal entity. And we were not mistaken: from the first days of advertising, this audience became the leader in terms of the number of installations and the cost of the installation.

The following audiences have been added to freelancers:

  • Audience interested in business publications like Forbes, Business Insider, The Economist, etc.
  • Audience receiving or receiving an MBA
  • Business travelers

A local RK was launched at the addresses of major office and business centers in Singapore.Often, several legal entities are registered in offshore zones of the company, which means that our target audience may be located in office centers.

New audiences performed well for both iOS and Android. They started bringing installations already in the early days of launch. But the MBA audience for Android performed especially well. Now it leads by a wide margin in relation to other audiences in terms of the number of installs and shows the lowest cost of an install – only $ 3.22 for Android.

The market of advertising agencies in the USA and Russia: what they have and what we don’t have | Publications

In November 2013, MADS Conceptual Thinking Courses, together with the BridgeTo team, traveled to New York to attend a series of master classes, workshops and excursions from the world’s leading agencies: R / GA, Firstborn, Big Spaceship, SapientNitro, JWT, BBDO, Ogilvy, Saatchi & Saatchi, Razorfish and Miami Ad School New York.Maxim Ponomarev, creative director of the Friends agency tells how American agencies work and how they differ from Russian

The entire program was divided into three parts: strategy,
concept and production. In addition to workshops, the program was full of excursions to
headquarters of world renowned agencies.

The slogan of the Honda advertising campaign is the best description of my feelings from this
travel. After listening to a dozen lectures and workshops, visiting the offices of the headquarters
top agencies in the world by talking over a beer in a bar with people who
were doing Nike Fuel App, Skittles, HBO Voyeur
everything was originally designed to be efficient and easy to work with.

Of course it is not. They have the same problems as we do:
questionable customer comments, tight deadlines, not always big budgets.
Add to this the harsh American laws (which, unlike our
industry, work), the complexity of the projects being produced, as well as the highest
competition, because in almost every pitch they have top agencies with world
name, and you will understand that they have enough of their headache.

But, each of the speakers radiated some kind of Zen
calmness, and it was also clear from their faces that they really like what
what are they doing.All problems can be solved, the most complex projects can be
to do, and failure is an opportunity to learn and gain experience.

To convey the entire volume and all sensations in one article is enough
difficult, so I’ll focus on the key differences between New York agencies.

A very indicative feature is the comfortable working space.

Almost all agencies are located in the heart of Manhattan, in
spacious rooms, with a design that is usually done by well-known
architects.Even not the largest agencies try to create the maximum
comfortable working conditions for their teams so that people do not have the feeling that
they work in a Chinese garment workshop, not an innovation business.
One of the agencies, for example, moved into the former Google office.

There are not many people in offices. Partly due to Thanksgiving, but also
the size of the offices affects – they are so large that the feeling of fuss does not arise
at all.

Reception of JWT headquarters NY

View from the rooftop of Ogilvy NY

JWT Office NY

One of the floors of the Oglivy office NY


Tradition is powerful.In advertising, including, therefore, in the New York market
large agencies with a traditional approach and small
agencies that experiment with team composition and internal
processes.


Yes, yes. If you thought that everything was there
hit on innovation and technology – think about it. TV spots and
print ads are still on the rise and will continue to be
time.


Victor Angwald and Matilda Kaal, creative couple from Saatchi & Saatchi NY.Talking about the process of working in an agency, they most often mention the tags “big
idea “,” tvc “,” script “.


Slide
by Viktor Angwald & Matilda Kahl, Saatchi & Saatchi

The creative process is built in the same way as during my work
in BBDO Russia. One creative director, several creative teams,
many, many briefs, many, many scripts, little, little time.


Slide by Viktor Angwald & Matilda Kahl, Saatchi & Saatchi

Thinking big ideas is the key message.It’s very important to tell the truth
only the truth and nothing but the truth.


Slide
by Viktor Angwald & Matilda Kahl, Saatchi & Saatchi

This is how the workflow is structured from the production side in
that case.

Slide by Clemens Brandt, BBDO New York

I think that most of those who will read this article will easily recognize
their agencies in this approach. Here is the standard production process for a project from
the moment of the briefing, until the moment of delivery to the channels.

Slide by Clemens Brandt, BBDO New York

Of course, changes are taking place in large agencies.
Slower than small ones, but still going. Market leaders are trying to combine
the traditional approach, which consists in a step-by-step process of connecting different
specialists to the project and unconventional, when the project team initially
participates in all stages, starting with the briefing.

Slide by Clemens Brandt, BBDO New York

This is necessary when tasks that clients
put before the agency are becoming wider, and the media from the traditional
becomes multiplatform.Also, this approach is most appropriate when
we are talking about the development of projects in the digital field. Unlike television
advertising, which, as a rule, is rented the first time, interactive projects
more difficult and require micromanagement at many stages, and they also have a higher chance
an error occurs due to a large number of synchronized with each other
formats, browsers and platforms. Therefore, on them, the processes take a cyclical
a form that can be repeated several times before the project goes into
ether.


Small agencies (Big Spaceship,
Firstborn) tend to be more focused on specific tasks.
Often this is not due to the market strategy, but to the specifics of the agency itself.
Many digital agencies today are digital- productions
yesterday. When I say small, I mean the scale of New York. Is not
studios of 10-15 people, and full-fledged agencies with a staff of 50-70
employees.


There used to be a scheme in which large agencies worked with small
individual projects at the request of the client.The market gradually changed and
digital agencies began to work with clients directly, but the vector of movement
preserved. Many of them still make websites and apps today, but
do not work with all customer communication. In many design staff at times
more than a staff of strategists or creatives. However, this approach gives, in
a certain sense, the ability to experiment.

Therefore, the processes in such agencies differ from
traditional scheme of work. Teams are formed for the project and go through all stages
jointly: briefing, idea generation, strategy, production.

Slide by David Vale, Firstborn

Everyone contributes to the project, depending on their experience and skills. it
gives an interesting effect when the ideas and tasks of the client are under constant
bombardment of different opinions and data, which can greatly reduce the time and
spend more effort on working out the presentation and execution of the project.

It should be noted that almost everyone knows how to do something with their hands:
layout, design, illustrations, text. Universalism is in high esteem and people,
who are engaged exclusively in mental work, almost none.

Slide by David Vale, Firstborn

Slide by David Vale, Firstborn

Another curious fact we learned at the SapientNitro agency.
Usually, large ATL agencies buy themselves a team inside that could
produce digital projects and build up expertise in this area.
SapientNitro, they say, is the first digital agency to buy
traditional, strong in the development of television and print advertising.Peace
is changing.

Perhaps the only area in which we can compete
New York agencies. In terms of ideas, we did not see anything extraordinary, I
I mean the process of their development, and the result in general. Strikes more
quality of elaboration, presentation and huge mental costs at the stage of understanding
tasks and audiences.

The quality of ideas is, of course, strongly related to the process of their
implementation and the strategy that underlies them. Here in these two areas
the Americans are far ahead of us.An army of Brazilian art directors and designers,
the best technological universities, a well-built production system
projects, a huge array of data – all this gives a lot of advantages at the stage
production and strategy. We have to admit that New York has the best shots from all over
the world still go with more eagerness than to us in Moscow.

From a conceptual point of view, the tools are the same: brain
assault, various creative techniques, quantity turning into quality. And here
the strategic ones were quite exotic.

Even in a short time, a solution can be found that will
effective for the task. One of the strategist’s tools from Big
Spaceship
turned out to be … Instagram. Yes, he is. For search
insights on the project for vodka, the team analyzed what is on Instagram
for vodka. And then they analyzed the found photos and distributed them according to
categories – location, context, filters used, presence of people and
etc. And they found out that for some reason, people shoot vodka in the context of some
places: tennis court, beach, beautiful landscape and preferably without people.And here is the rum,
whiskey and, say, tequila are not removed that way.

Another tool is Google Search. The search bar is entered
requests, but not completely. For example, what if [brand X] … Or, when [brand X] …
Further, the search gives out the most popular user queries. Something like
addition:

Thus, you can understand what worries people about
your brand. By combining different unfinished questions, you can put together a whole
a collection of audience “concerns”.

Another tool is a conversation with your target audience.Conversation literally. And not only before the creation of the project, but also during
time as well as after. For example, the guys from R / GA who did
app for Nike
(Nike SB App), analyzed and created 660
skateboard tricks after watching tons of video footage and then when
the application was almost ready, showed it to several professional
skaters to express their opinion. In the end, they not only did
the application is better, but we also got an excellent channel for promotion in the face of these
skaters.


And one more important point. We are used to
the fact that creativity is engaged in ideas, and research – strategists, marketers.
There it is not. The term research has been sounded alike by creatives and strategists alike.
They spend a lot of time, money, effort on it. They perfectly understand that from
how accurately and uniquely point A will be determined will depend on the entire
the rest of the project.


Strictly speaking, if we do not understand where to go, all our other steps can
be in the wrong direction, no matter how beautiful and creative they are.Yet
more interestingly, research initiative often comes from agencies rather than
clients. They do not wait there if the client wants to conduct a preliminary
research – he is directly told that without it, the agency simply cannot
will take to work.

Risks? Let’s better talk about the possibilities. This is exactly the approach
promoted by the producers of New York agencies, at least those with whom
we communicated.

Yes, there are risks – that’s a fact. They must be remembered and
find solutions, but they should not be an obstacle to implementation
a really good idea.Yes, you can think of anything in your head, but
it is more difficult to implement, but American producers look at the “impossible”
ideas from a slightly different angle – for them it is a challenge, an opportunity to do something
very cool. And yes, they have different budgets and they work with headquarters, and
not with local offices, but their legislation is much more sophisticated than ours and
follow its execution many times more closely.

One of the producers who lectured us applied
a good analogy to their work.You know, there are such tool belts in
which usually contains everything you need to work. The better the producer, the more
his tool belt. For me, for example, it was a revelation to find out that
R / GA has an office in Romania and a whole team sits there
programmers. I didn’t think of Romania at all as a country that has
programmers, and they have a whole office there, creating world projects. This I mean
that we have a whole world with a lot of opportunities, but we often use
only those that are near.In the global market, this is completely wrong.
an approach.


Technologies. This is probably the main
information tag of the last decade, including in advertising. All something
invent, create, change our outlook on life. And of course all of this
has come and will continue to come into advertising. However, not many people understand, and even more so
know how these technologies work.


As a rule, we just watch a case video, like it and move on.BUT
for example, the director of
technologies Sermad Buni from BBDO New York ,
the main tool is a hammer. Of course, this is a metaphor, but the point is that
when he sees a new gadget, he buys it, breaks it and tries
understand how it works. For example, they bought themselves Google Glass and hacked,
to write an application for it. And he also has a lot of time
conducts on Kickstarter tracking the crazy innovative ideas that are out there
teams appear and, importantly, create these ideas, and then hunt them in
agency or for individual projects.

P.S.

Finally, some photos from lectures and workshops for
inspiration and desire to continue working in the right direction (17 photos).

View from the loft on the East Reaver

All photos taken by Carla Tramullas

Xavier Gallego from R / GA talks about how to create
applications

All photos taken by Carla Tramullas

One of the Digital Dumbo halls.Photo by Carla Tramullas

All photos taken by Carla Tramullas

Flavio Vidigal, one of the founders of the gold-bearing Volkswagen People’s Car
Project

All photos taken by Carla Tramullas

Ex-copywriter BBDO NY Vasant Seshardi

All photos taken by Carla Tramullas

Loft in Brooklyn, which is rented by Russian guys-programmers

All photos taken by Carla Tramullas

Course students

All photos taken by Carla Tramullas

André Louise Paulie from Razorfish talks tech dude

All photos taken by Carla Tramullas

One of the tasks at the Vasanta Seshardi workshop is to come up with small and large
ideas for one brief

All photos taken by Carla Tramullas

Students from Moscow listen very attentively to top specialists who
work in New York

All photos taken by Carla Tramullas

Workshop work does not stop

All photos taken by Carla Tramullas

R / GA’s Xavier Gallego explains something to a creative couple from the agency
SLAVA

All photos taken by Carla Tramullas

Arina Avdeeva, Creative Director Friends Moscow

All photos taken by Carla Tramullas

In the room where the lectures were held, using the touchpad it was possible to change the
lighting

All photos taken by Carla Tramullas

Flavio Vidigal in front of the presentation of the project for the Volkswagen

All photos taken by Carla Tramullas

Reading carefully the brief on Gillette

All photos taken by Carla Tramullas

Diligently Solving the Gillette Brief

All photos taken by Carla Tramullas


MADS – author’s conceptual thinking courses created in
2011 by the team of the Friends Moscow agency.Courses specialize in
discipline of concept in various fields: communication, design, technology.
Graduates of the courses work in top agencies and studios in the advertising industry and
design, and the jury invariably includes world-renowned experts from
international companies. All information about courses, jobs and upcoming
Workshops can be found on the MADS website.

BridgeTo is a team that organizes
master classes, workshops and lectures in various cities of the world. BridgeTo
cooperates with the world’s leading design and communications companies,
top specialists and schools.In 2013, the team organized trips to
New York for IKRA and MADS courses. In the near future, the organization of master classes
in London. The team’s presentation can be viewed
here.

R.S.V.P – communication agency in Moscow and Singapore. Development and implementation of PR and marketing strategies

EVENTS

Passion and attention to detail is our key to success.
We organize unique events, from the development of an idea to the final implementation of the project.

Passion and attention to detail is our key to success.
We organize … more

CREATING CONTENT

Every brand and product has, or should have, its own story.
In a world of fast-paced communications, content marketing is a key factor in a successful communications campaign. We develop, improve and distribute relevant and meaningful content that helps build relationships with your target audience.

Behind each brand and product is, or should be, its own … more

DIGITAL

Click, like, repost.
Digital PR combines a standard set of PR tools with the latest digital technologies to create and distribute unique content and direct online contact with the audience. The classic scheme of one-way communication is yesterday.

Click, like, repost.
Digital PR combines … more

90,000 Appendix 2 US Advertising Agencies :. Wise advertiser

What can REAL advertising do?

TRUE ADVERTISING can do a lot: effectively sell your products and services, win contracts and tenders for you, attract you new dealers and partners, ensure the success of your exhibitions and press conferences, bring your company to international markets, launch your new products.

Advertising Can Make You Money!

However, it will be difficult for you to believe all this if your previous expenses for beautiful pictures or “cool” videos did not give you anything. But do not rush to conclusions, gentlemen. Real advertising has nothing to do with it. The fact is that you did not spend money on advertising, but on pseudo-advertising.

If you want to know what real advertising is, how it is done, how it should be received from an advertising agency, and also what is needed from you, as an advertiser, to make your advertising as effective as possible, then…

Read this book. Let your marketing and advertising managers read it.

From the life of an unknown Russian advertiser

Build an ad, guys?

Yes, it’s like two … like sending two bits!

The main thing is to twist it more. And “more beautiful”!

Text? What text? Ah … Right now! Our Masha will bake it for you without leaving her knee. She has it in an instant. We recently went from the kitchen to advertise… Super!

And the syllable? N, guys. Like “Watch the Bazaar”, “Weak? overturn “,” I will not forget my own mother! “. I’m trudging! Yes, and a cool chick! … Where? In front, of course!

And the background, guys, a cooler background. That’s it, well, “va-if”!

They won’t read it, you say? Well … Nothing who needs to see through a magnifying glass!

Well, by nature, guys. Super! … Learn the way you need to!

I assure you, this approach to advertising is not an exaggeration. There are “pros” and worse.

Dear advertiser!

To Ivan REPYEV, my beloved son, with wishes of good luck in life and business

WHY DO YOU NEED TO KNOW ANYTHING ABOUT ADVERTISING TO GET GOOD PROMOTION WITH AN ADVERTISING AGENCY? After all, you do not need to understand dentistry in order to have your teeth cured, or in the device of a clock so that your alarm clock can be repaired? It is enough that you can easily assess the end result, and otherwise you rely on a specialist.

Advertising is a different matter – everyone is a “specialist” here! In advertising (in the opinion of many) everything is ridiculously elementary: before it was “Fly by Aeroflot planes”, now “Drink Coca-Cola”. What is easier! And what are the laws of advertising, marketing analysis and so on! Come on guys. The main thing is to wrap everything cooler than your competitors. And there is no need to paint the product – everyone will run to buy it anyway. And if they don’t run (which is guaranteed with this approach!), Then there are always scapegoats – it’s you, our dear advertisers.

Does this sound familiar? Alas.

The phrase from the Bible fits perfectly with Russian advertising: “If a blind man leads a blind man, then both will fall into a ditch.” Blind advertisers lead blind advertisers. Try to get your sight, dear advertiser – your “insight” will make the advertiser see the light as well.

First, you need to understand that even an experienced advertiser will not create good advertising for you without interacting with you; and even then, if you have at least some idea of ​​the tasks and methods of real advertising and advertising craft in general.

This is the problem of advertising and… its curse, because, as the great advertiser David Ogilvy argued, “some Clients behave so badly that no agency can create effective advertising for them”. They so belligerently demonstrate their ignorance that they put the poor advertiser in a dilemma: 1) send them away, or 2) with a wave of his hand, create lurid pictures or stupid video jokes so dear to their hearts. Which of these two scenarios do you prefer?

But there is also a third scenario.It is described in this book.

Profit flows where there are brains.

General Motors motto

The significant problems we face cannot be solved at the same level of thinking in which we created them.

Albert Einstein

This book is for those who want to tackle “the big problems they face” with a new level of thinking and get good returns from their advertising.This thinking is called marketing.

This is especially important now that the world has entered a “new economy”, an economy of hyper-competition and a spoiled customer, time pressure and turbo marketing. In this economy, quick and unconventional decision-making, creativity and experimentation have become more important than book knowledge and tangible assets. Many Western giants with a long history have no longer fit into this tough world. And then what can we say about inexperienced Russian companies.

This book reflects the generalized experience of the best advertisers in the world, my 40 years of experience as a practical advertiser and marketer; experience of hundreds of advertising and marketing projects; experience of communicating with dozens of advertisers; experience of mistakes and successes, constant study and reflection. The book also reflects my experience in teaching marketing and advertising in universities, business schools and in my A. Repyev School: Advertising and Marketing.

I hope this book will help you to rethink and understand a lot in advertising and marketing.First of all, I hope it helps you become a good advertiser. I am so optimistic about the responses I get to the book.

I will be grateful to you too, dear readers, for any comments, wishes and suggestions …

End of the introductory fragment.

This text is an introductory fragment.

Continuation for liters

90,000 How will ad agencies change in 2021? – Media on vc.ru

According to Forrester, US agencies will cut 52,000 jobs in 2020-2021 due to increased automation and COVID-19. In the United States, 35,000 agency jobs will be cut this year, and another 17,000 will be cut in 2021.

Forrester predicts that by 2023, 11% of tasks for digital, creative and media agencies in the United States will be automated.

“Agencies will get smaller but smarter as machine learning, robotic processing and automation can help plan and buy media ads, create and distribute content, measure and adjust marketing, develop products and competencies, manage operations and select talent.” , – says the report of the company.

Recent versions of Illustrator and Photoshop contain much more automation than their predecessors.The latest Google Analytics update also brought a lot more automation and insight search solutions programmatically.

Replacing the human mind with a robot is not yet complete, since the main forecast of consumer behavior in 2021 is its complete unpredictability. The same Forrester predicts that in Europe at least 10 firms will lose billions because they misinterpret the complex behavior of their clients.

Consumers want to express their values ​​through purchases: protecting the environment and supporting local communities, but the economic and social impact of the COVID-19 crisis is forcing the majority to give preference to prices. In 2021, this reality will lead to consumers feeling distrustful and frustrated and exhibiting contradictory behavior.These contradictions will complicate the work of the leaders of the consumer market, and some of them will misjudge what their customers want and alienate them.

Where will the agency employees go? (Nearby)

A Forrester report says the gig economy built on remote or temporary workers will benefit from the drain of talent from agencies.The authors of the report say they “expect at least a five percent increase in the number of small and medium startups” offering marketing services.

“Their proposals will be based on creative problem-solving skills; unencumbered by legacy structures, they will be able to find creative solutions quickly and economically, ”the report says.

There is a possibility that some employees laid off due to the epidemic will return to the agencies: about half of the jobs lost due to the pandemic will be restored.

Advertising History – Advertising Agency Moscow

Our life is surrounded by advertising, from everywhere we hear advertising slogans.Television, radio, internet, billboards, etc. round the clock spew a sea of ​​advertising information on us consumers. We are already accustomed to it and consider it commonplace, and advertisers are increasingly placing ads in large volumes, spending more and more money on advertising. How did it all begin?

Volney Palmer opened the first American advertising business in Philadelphia in 1841. Palmer received a 25 percent commission on the sale of newspaper space to advertise various companies. In his book “Memories of the Advertising Business” S.M. Pettingill describes Palmer as a born businessman: “He was a tactful, good-natured man with pleasant manners. He knew how to start a conversation and tell a lively story, cheer up the company and laugh heartily. In the end, he asked one of those present for permission to draft a preliminary estimate for placing an advertisement in the newspaper for the goods he was selling. ”

One of the biggest advertising agents of the 19th century was George Rowell, who grew up on a farm in New Hampshire and founded his agency in Boston in 1865.It was very difficult for advertising agents at that time to obtain information on the circulation of a particular newspaper. In 1869, Rowell published the first edition of Rowell’s American Newspaper Directory, which indicated the approximate circulation of more than 5,000 American and Canadian newspapers. This publication by Rowell became the authoritative and generally accepted reference, a forerunner of the current NW Ayer’s Guide to Newspapers and Magazines.

The son and partner of company founder Francis Wayland Ayer brought another innovation that helped shape the advertising business as we know it today.In 1875, Ayer introduced into practice the “open contract”, which established the size of the agent’s commission (initially 12.5, later 15 percent) of the amount received by the publisher. It was called “open” because the prices set by the publisher were not kept secret from the businessman who ordered the ad through Ayer. This type of contract eventually became generally accepted in the advertising business throughout the country.

By the end of the 19th century, the proliferation of inexpensive prepackaged goods was probably one of the main factors that greatly contributed to the development of the advertising-rich lifestyle of the 20th century.Many of the companies that remain the leading advertisers today emerged in the last years of the 19th century. Among them: “Pillsbury” (ready-made dough for buns and pastries), “Quaker Oates” (oatmeal and other dry cereals for breakfast), “Eastman Kodak” (photographic goods), “Borden” (dairy products), “Heinz” (canned soups and other prepared foods), American Tobacco (tobacco products), Carnation (baby milk food), Campbell Soupe (canned soups), Procter & Gamble (soap and detergents) and Colgate Palmolive ”(detergents, toothpaste, toothbrushes and other dental care products).

Most of all advertising customers were interested in finding a good brand, name or motto for their new product so that customers would remember it. Many labels we are familiar with appeared during that period. In 1877, Henry Parson Crowell chose the emblem of a pink-cheeked, gray-haired gentleman in a Quaker suit for the Quaker Oats porridge. It was the first registered brand of dry ready-made breakfast cereal. For Harley T.Procter’s new non-sinking soap “Ivory” (“Ivory”), two phrases of the advertisement forever entered the history of trade as the most memorable: “It floats” and “Pure at 99 and 44 hundredths of a percent.” I also remember the motto of the advertisement that promoted the sale of the Kodak camera, invented in 1888 by George Eastman: “You press the button – we do the rest”. This advertising phrase was very attractive to those who at least once had to fight with a restive apparatus.

The rapid development of consumer goods advertising at the end of the 19th century helped create a new type of distribution – the mass circulation magazine.In 1885, there were only 4 magazines with a circulation of 100,000 and more. After 20 years, there were already 20 of them with a total circulation of more than five million. The largest were the two magazines published by Cyrus Curtis: the women’s magazine Ladies Home Journal, which by the mid-1990s had nearly twice as many readers as any other adult magazine, and the predominantly male magazine, Saturday Evening fast”; its circulation under editor George Lorimer has grown from 2,200 to two million in 15 years. By 1910, wrote Stephen Focke, author of the history of advertising in America, the magazine world had completely changed: it was a revolution that was pushed, praised, and paid for by advertising.

Advertising agencies in the 1970s had fewer employees than agencies of our time. The permanent employees did not include copywriters, illustrators, salespeople, or coordinators. Agencies did not create advertisements, but simply put them in newspapers and magazines.

The first “full service” advertising agency was founded by George Batten in New York in 1891. His agency not only offered its clients to place advertisements, but also drafted its text, decorated it and prepared it for print.The Batten firm (Batten, Barton, Durstein and Osborne) became one of the advertising giants of the 20th century. In 1986, this firm was the fourth largest ad agency in the world with an annual turnover of $ 3.26 billion.

As the number of “full service” advertising agencies grew, there was a need for someone to mediate between clients and the agency’s creative staff. For this purpose, the position of project coordinator was established. Coined by Walter Thompson’s advertising agency, the position played a pivotal role in the firm of Albert Lasker, one of the world’s leading advertising figures of the 20th century.

His influence in advertising is so great that the first decades of this century went down in advertising history as the “era of Lasker.” Lasker was born in 1880 in Texas, the son of a German Jew, whose ancestors lived in East Prussia, in the village of Lask. At the age of 24, he became a partner at the Chicago-based firm Lord & Thomas, where he became famous for his ability to come up with something new and his unshakable confidence that he can do any job better than anyone else.

It is believed that thanks to Lasker, Lord & Thomas became the prototype of a modern agency focused on creating advertising texts.“90 percent of our agency’s energy, budget, and creative thought goes into creating ad copy,” Lasker said in 1906.

Lasker himself did not write the lyrics; he hired two of the most prominent authors in advertising history. One of them was 40-year-old John E. Kennedy. In 1904, Lasker offered him a salary of $ 16,000 a year. Kennedy followed a sales-oriented advertising principle. A good advertisement, he argued, is “a newspaper-page trade.” It was logical, he thought, to give a potential buyer an argument “why exactly” he should buy the advertised product.The only purpose of such advertising is to sell a product.

In keeping with this advertising principle, Lord and Thomas, led by Lasker, has become the largest advertising agency in the United States. In 1909, Advertising and Selling magazine wrote: “Kennedy is obsessed with one idea. But his idea is great. His style has become the cornerstone of successful advertising. ”

Another Lasker copywriter was Claude Hopkins, who believed that advertising was the ability to display a product with a face using a printed word.“I think of advertising as an art form of trading,” Hopkins said. – Advertising should be stronger than conventional arguments, just as a play should be brighter than real life.

To be successful, he added, an advertising campaign must focus on one characteristic feature of the product: you can’t chop a log by hitting it with an ax.

Thanks to Hopkins, the customer learned that Quaker wheat flakes were “shot from a cannon” when made, that Pepsodent toothpaste was attacking tartar, and that Schlitz breweries were washing bottles with hot steam (as they did and other firms, but few knew about it).Hopkins advertisements tended to guarantee the buyer a refund if the product didn’t satisfy them, offered a discount or coupon for a free or low-cost sample of the product. So many tear-off discount coupons were attached to Hopkins’ own or his own promotional materials that the why advertising principle is also called “cut coupon”.

With the onset of the 20th century, it became clear that fashion in advertising, like any fashion, develops not in a straight line, but cyclically.The “frontal” advertising was definitely replaced by the “enticing” one. The period of exaggerated praise of the product was replaced by a period of lack of agreement about its merits, businesslike, dry advertising was replaced by highly artistic and sophisticated, instead of logic and the principle of “why”, the emphasis was placed on emotional perception, atmosphere and artistic image. In the end, advertisers came to the conclusion that every style has its own time.

In the twenties of this century, Theodore McManus introduced a new style – “atmosphere” or “image” – and became famous as “Claude Hopkins of bland advertising.”His most famous ad, commissioned by General Motors Corporation, was printed only once. In the fall of 1914, competitors launched an advertising campaign against the most expensive General Motors car, the Cadillac, whose new 8-cylinder engine had not yet worked flawlessly. McManus countered this campaign with an ad, without illustrations, only with text entitled “Payback for Leadership.” It never mentioned a Cadillac or other cars.It only created a halo:
“In every area of ​​human activity, the one who goes in front is constantly in the dazzling light of public attention. Whether a person or a product is in the lead, jealousy and envy always follow. A leader is attacked because he is a leader, and trying to match him only confirms his leading role. Unable to catch up with him or surpass him, the opponent resorts to condemnation and attacks … This is nothing new. This is as old as the world, as human passions … These attempts are in vain.If the leader really leads, he remains the leader. They attack a great poet, a great artist, and a skilled craftsman, but each of them remains crowned with laurels for centuries. That is why what is good or perfect speaks for itself, no matter how loud the cries of protest may sound. That which deserves life lives. ”

“Payback for Leadership” convinced me not by arguments, but by the atmosphere. Instead of a logical reason why it was necessary to acquire it, a kind of halo was created around the Cadillac that surpassed any logic.Unlike Claude Hopkins, who argued that style is a flaw in advertising, McManus presented the reader with a poetic image. Although the advertisement appeared only once in print (January 2, 1915 in the Saturday Evening Post), it immediately affected Cadillac sales. In addition, General Motors Corporation has been bombarded for years with requests to reproduce these advertisements. When Printers Inc. asked its readers in 1945 to name the best ad, the overwhelming majority called it “The Payback for Leadership.”

A new advertising style that combined “why” and “atmosphere” was developed by spouses Stanley and Helen Resor at J Walter Thompson Advertising Agency. When Stanley was president of the agency, and his wife Helen was the main author of advertising copy, the firm achieved financial leadership in the twenties and kept it for itself for half a century.

Thanks to Resor, such products as Crisco vegetable oil, Lux soap flakes, Yuban coffee, Kutex manicure varnish, and Fleischman yeast have gained wide popularity.For the advertisement for Ponds skin cream, Helen created a famous series of ads in which the most famous women in the world, including the Queen of Romania, testified about the quality of the cream.

Helen is best known for her ad for Woodbury toilet soap. The atmosphere of the advertisement was created by a picture depicting a beautiful society couple gathered for a ball. Beneath it was the headline “Skin Nice to Touch,” and there were seven paragraphs of text (justified “why”) and a tempting coupon offer that Hopkins would have loved: for 10 cents a week’s supply of soap and a color reproduction of the painting.The success was amazing. An intimate theme invaded the advertisement. Sales of Woodbury soap have grown 1,000 percent in eight years.

Rosser Reeves, who headed the Ted Bates agency in the 1950s, was considered one of the most famous authors of advertising texts in recent years. Reeves became famous for his ads for M&M sweets (“melt in your mouth, not in your hands”) and Colgate toothpaste (“freshens your mouth while brushing your teeth”). According to his plan, an advertisement for Anasin aspirin was made, on which a hammer was hit in the skull of a person suffering from a headache, a compressed spring broke out and lightning struck.

BRIEF HISTORY OF ADVERTISING Part 4

Imagery in advertising had its followers: Raymond Rubickem, who made Young & Rubickem successful in the 1930s, and Lio Burnett, leader of the Chicago School, the main advertising trend of the 1950s. Young & Rubichem created the Elsie cow, which became the symbol of the Borden dairy company, carried out market research and came up with a fitting definition for Steinway grand pianos: “the instrument of the immortals.”

Like Rubickem, Burnett adhered to low-key advertising featuring fictional characters such as Pillsbury’s chef, a pot-bellied kid made from advertised dough, Tony’s growling tiger who endorses the virtues of cornflakes, or the Jolly Green Giant promoting canned food. and frozen vegetables.Burnett’s most famous character is the Marlborough cowboy who appeared in 1955 to show smokers that filter cigarettes weren’t just for moms. Burnett prided himself on the fact that his agency created characters that the general public loved.

The most famous advertiser of the past fifty years was David Oglevy, who was born in 1911 near London and spent his childhood at Lewis Carroll’s home in Guildford, England. He began working as an assistant chef in Paris, was a traveling salesman in Scotland: he traded from house to house, stoves.

The Stove Trade inspired Oglevey to write the brochure The Theory and Practice of the Aga Stove Trade, which gave him the opportunity to get a job with Mather & Crowther in London. In 1928, Oglevy convinced the agency to send him to the United States to study American advertising. As Stephen Focke wrote, “Oglevey came as a representative of the British imaginative advertising school based on the principle of fantastic unobtrusive advertising,” but soon fell under the influence of Rosser Reeves.

This influence quickly expanded beyond business relationships. A typical Englishman with a pipe in his mouth found Reeves’ wife attractive and asked to introduce him to her sister. As a result, he married her and became Reeves’ son-in-law. Oglevy had intended to spend one year in the United States, but his visit dragged on for forty years.

As an assistant director of public opinion research at Princeton’s George Gallups Odiance Research, Oglevey conducted more than 400 countrywide surveys in three years, which, in his autobiography, Confessions of an Advertising Agent, gave Oglevey “a clearer an understanding of the habits and preferences of the American consumer than most of the copywriters born in this country. “He was particularly surprised by the results of a Gallup poll conducted to identify “factors that make readers remember what they read.”

After serving in the British military during World War II, Oglevy decided to open his agency in New York. Founded in September 1948, Hewitt, Oglevy, Benson & Mather served only a few small English companies.

The agency achieved its first big success with a fabulously effective “image” campaign.A small Maine firm Hathaway turned to Hewitt, Oglevy, Benson & Mather to design an ad for men’s shirts. Oglevy’s ad featured a shirt on a mustachioed middle-aged man with a black eye patch. As Oglevy explained to his client, the bandage creates an image of a real, mysterious person, instead of a regular fashion model. This is a small detail, but it can play a very large role. The advertisement first appeared in The New Yorker on September 22, 1951.Before long, the Hathaway Maine factory was inundated with orders.

For four years in a row, a man with an eye patch, wearing a Hathaway shirt, appeared exclusively in the pages of the New Yorker.

– Over time, – recalls Oglevy, – I began to give the model different images, which I myself would not refuse: conductor of the New York Symphony Orchestra performing at Carnegie Hall, oboist, artist copying Goya’s painting in the Metropolitan Museum , a farmer on a tractor, a fencer, a yachtsman, a purchaser of a Renoir painting, and so on.Initially, the advertisement contained five points explaining “why” you need to buy it, and in 1956 it came out without text. People were buying an “image”, not just a product.

In Oglevy’s famous Rolls-Royce advertisement in 1958, the “image” was an image of the car itself. The headline – “At 100 kilometers per hour in this new Rolls-Royce, the loudest noise of the electric clock” – emphasized the technical perfection of the machine. There were 19 “why” points below in small print, which were intended to provide the reader with more factual data than the Detroit factories advertise in their advertisements.Oglevey told Rolls-Royce representatives through data, dryly and without epithets, their company would take a position of “undeniable leadership.” He was not wrong. In the year the advertisement appeared, sales of cars increased by 50 percent.

The development of the advertising industry in the second half of this century has been phenomenal. The largest companies spent billions of dollars on advertising. Contrary to popular belief, the main role in advertising belongs not to television, but to newspapers. In 1986, $ 27 billion was spent on newspaper advertising, $ 22.6 billion on television, $ 17.1 billion on mail-order advertising, $ 6.9 billion on radio ads, and almost $ 5.5 billion on magazine ads.In 1980, US advertising businesses had a turnover of $ 23 billion, and in 1987, $ 48.3 billion.

The most interesting thing about these huge advertising costs these days is that no one really knows exactly what the benefits are. Opponents of advertising often argue that the impact of advertising is enormous. For example, John Kenneth Galbraith writes in New Industrial State magazine: “The industrial system is entirely dependent on commercial television and could not exist without it in its present form.”Why? Because manufacturers depend on “endless product advertising”. No one can avoid her onslaught: “From early morning until late at night, people are told about the benefits of goods, about their extreme necessity. Even the smallest advantages of unimportant goods are inflated with such solemnity that perhaps would be appropriate in announcing the Second Coming of Christ. And the more “important” indicators of a product, such as a white-washing powder, are, naturally, worthy of even more attention.

Source: www.advesti.ru

90,000 International advertising organizations: types, role in the formation of the Russian advertising market

There are several types of advertising organizations operating on the international market today:

  1. International Network Advertising Agencies
  2. Advertising and communication holdings
  3. Independent advertising agencies and their confederations
  4. Specialized advertising structures (e.g. media agencies)
  1. International Network Advertising Agencies

These are communication and advertising organizations that operate through subsidiary agencies or representative offices in foreign countries.
The emergence of international agencies was the result of the advertising policies of a number of large multinational corporations. First of all, such companies (in Russia) as PepsiCo, Procter & Gamble, which work with the same contractors all over the world. These advertisers require their agencies to provide service where their products are widely sold and where they have their own production facilities. As a result, offices of such network agencies as BBDO, Young & Rubicam, Leo Burnett, Saatchi & Saatchi and others opened in Russia at about the same time (at the turn of the 90s).
In 2005, the top ten international network agencies included:

  1. Dentsu (Tokyo)
  2. McCANN Erickson Worldwide (New York)
  3. BBDO Worldwide (NY)
  4. J. Walter Thompson Co (New York)
  5. EuroRSCG Worlwide (New York)
  6. Gray Worldwide (New York)
  7. DDB Worldwide Communications (New York)
  8. Ogilvy & Mather W’Wide (New York)
  9. Publics Worldwide (Paris)
  10. Leo Burnett Worldwide (Chicago)

More than half of the 100 largest US monopolies have used the same advertising agencies for more than 25 years.These connections, as a rule, are preserved even when advertising activity is transferred to foreign markets. In contrast, the European advertiser prefers a wide range of partners and distributes the advertising budget for the purchase of advertising space and media time among a large number of agencies.

2. Advertising and communication holdings

The largest international organization. Many international network advertising agencies are part of large advertising and communications holdings that control all aspects of business communications, including direct marketing, public relations and traditional advertising.Today, the six leaders in the global advertising industry are as follows: Omnicom Group, Interpublic Group, WPP Group, Publicis Groupe, Dentsu and Havas.

Example:
American Omnicom Group has been the undisputed leader among the advertising and communication holdings of the planet for the past few years, starting in 2001. The holding’s leadership is primarily due to the portfolio of advertising networks that make up its structure. Only the largest three advertising groups Omnicom – BBDO, DDB, TBWA – provide the holding company with almost a third of total annual revenues, according to the newspaper AdAge.The main clients of the holding are the following companies: Pepsi Co, McDonald’s, Visa, Gillette, Daimler Chrysler-Benz. The President and CEO of the holding is John Wren. The holding’s bills for 2005 amounted to $ 7, 54 billion.
The structure of the Omnicom Group holding consists of:

  1. Advertising structure, which includes international advertising network agencies.
  2. A media structure that includes two full service groups – OMD Worldwide and PHD Network.According to AdAge, in 2005 these groups were among the three strongest media companies in the world.
  3. PR-structure, which includes three of the 10 leading PR-firms in the world – Fleishman-Hillard, Ketchum, Porter Novelli International.

In addition, among the latest acquisitions of the holding: Thai agency Creative Juices, German media agency Grothgar Manchot & Partner, American consultancy Siegel & Gale, American research company Research by Design, American event marketing firm Pierce promotions & event management , an interactive website development agency Agency.Com; Spanish event marketing firm Delfin Group, Brazilian full service agency Grottera, etc.

In general, the advertising and communication holding includes the following areas of activity (segments):

  1. advertising and media
  2. PR
  3. specialized marketing
  4. charity marketing.

Holding segments allow for some variation. Thus, the WPP Group holding includes such segments as: 1) advertising and media, 2) branding and marketing of health products, 3) advisory activities, 4) PR and public relations.
Holdings are actively involved in promoting the interests of entire countries. The owners of the holdings are closely associated with state institutions. For example, Mr. Phillip Leider has served as executive chairman of WPP, advisor to Morgan Stanley International, and director of a think tank at the Rand Corporation, which shapes scenarios for the Pentagon for the possible development of the entire world.

3. Confederation of Independent Advertising Agencies

It is an international advertising organization that brings together the efforts of a number of independent advertising agencies in terms of market research, procurement of space and time in the media, and the use of Internet opportunities.
Independent agencies keep pace with network advertising agencies in their expansion into new markets and often enter into competition with them, especially in Eastern Europe and Latin America. Currently, there are 23 such confederations, uniting 1010 independent agencies, of which 614 are in the United States.
Leading confederation of independent agencies in Europe:

  1. W’Wide Partners Europe – in 15 countries 16 agencies
  2. International Federation of Advertising Agencies – in 16 countries 16 agencies
  3. ELAN – in 6 countries 6 agencies
  4. ALTO – in 8 countries 8 agencies
  5. Independent Network – in 18 countries 19 agencies

4.Specialized advertising structures (media agencies) 90 142

Media agencies first appeared in Europe, in France in the early 70s. These agencies are engaged in the development of media plans for advertising campaigns and the purchase of advertising space in the media. Currently, this service market is also subject to a process of concentration. Major international media agencies are:

  1. Mindshare
  2. TN Media / FCB
  3. Initiative Media Worldwide
  4. Universal McCann
  5. OMD groupe
  6. Media Edge.

International advertising in Russia

International agencies have been in Russia from the very beginning of the formation of the advertising market, practically from the appearance of the first commercials on the air of Russian television. At the turn of the 90s, several international companies had offices in Moscow. Their appearance was obvious, since it was the result of the arrival of transnational corporations in Russia with their products and brands. It could not be otherwise, since advertising, being a service industry, does not exist by itself.
Therefore, with the emergence of companies such as Procter & Gamble, Mars, Unilever, Nestle, Philip Morris and others, agencies that serve these clients to came here. True, then the tone was set by Russian advertising companies, but in the second half of the 90s the situation changed. The market began to acquire a more or less intelligible shape, the nature of business relations changed, and companies with international names on their plates came to the fore.
Advertising agencies , representing the interests of international advertising and communication holdings in Russia today are of two types:
1.Affiliated Agencies
This option, from the point of view of financial relations with holdings, is most often arranged as a franchise. Contractors get the opportunity to use a well-known international brand in the domestic market, plus they have access to the client list of the international network. Quite a large share of agencies of this type operating in Russia. As a rule, their owners are Russian companies or individuals. Although, if we talk about the quality of work, then by and large it is determined not by what plate hangs on the office door, but by whether the agency is capable of providing a certain level of service.
2. Network Owned Agencies.
These are agencies wholly owned by global holdings. They appeared at the earliest stage of the formation of the advertising market in Russia. However, some agencies went through the stage of “double cleaning”: at first they were completely owned by the network, then, mainly due to management problems, they became affiliated (McCann-Erickson, Saatchi & Saatchi, Propaganda Ogilvy). But it is possible that in the future the form of ownership of some companies will change again, and they will be bought out by global holdings from local owners.

It is difficult to say how important it is for the chains to be the owner of a local agency or simply to give the right to represent the chain in Russia through the franchising system. This is dictated by the interests of the business.
For example, if there are strong teams here that take the trouble to create the structure and earn money by paying the brand owners the commission that suits them, then they work on the franchise system.
If at some point the holdings understand that business is growing here, large players appear and may be more interested in them with direct participation, then the process of registering the local agency as the property of the network begins.In this case, if both parties (the holding and the local owner) are satisfied with the financial conditions, then the affiliated agency becomes a network.

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